{"id":23765,"date":"2023-05-28T12:22:07","date_gmt":"2023-05-28T05:22:07","guid":{"rendered":"https:\/\/kiencang.net\/?p=23765"},"modified":"2023-08-21T05:55:54","modified_gmt":"2023-08-20T22:55:54","slug":"cac-kieu-tu-khoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/","title":{"rendered":"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO"},"content":{"rendered":"\n<p>H\u00f4m nay ch\u00fang ta s\u1ebd b\u00e0n v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn SEO c\u1ea7n ph\u1ea3i bi\u1ebft.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn nhanh ch\u00f3ng v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, h\u00e3y xem b\u1ea3ng ph\u00e2n lo\u1ea1i b\u00ean d\u01b0\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i n\u00e0y v\u00e0 b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch ch\u1ecdn l\u1ef1a c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3 cho d\u1ef1 \u00e1n SEO c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Ki\u1ec3u<\/td><td>\u0110\u1ecbnh ngh\u0129a<\/td><td>V\u00ed d\u1ee5<\/td><\/tr><tr><td>H\u1ea1t gi\u1ed1ng<\/td><td>L\u00e0 t\u1eeb kh\u00f3a \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u khi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/td><td>&#8220;xe m\u00e1y&#8221;<\/td><\/tr><tr><td>Th\u00f4ng tin<\/td><td>M\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 t\u00ecm th\u00f4ng tin<\/td><td>&#8220;c\u00e1ch lau m\u00e0n h\u00ecnh m\u00e1y t\u00ednh&#8221;<\/td><\/tr><tr><td>\u0110i\u1ec1u h\u01b0\u1edbng<\/td><td>M\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 \u0111\u1ebfn m\u1ed9t website c\u1ee5 th\u1ec3<\/td><td>&#8220;vnexpress th\u1ec3 thao&#8221;<\/td><\/tr><tr><td>Th\u01b0\u01a1ng m\u1ea1i<\/td><td>M\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 mua s\u1ea3n ph\u1ea9m nh\u01b0ng c\u1ea7n \u0111i\u1ec1u tra nghi\u00ean c\u1ee9u th\u00eam<\/td><td>&#8220;\u0111\u00e1nh gi\u00e1 laptop thinkpad t560&#8221;<\/td><\/tr><tr><td>Giao d\u1ecbch<\/td><td>M\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 mua s\u1ea3n ph\u1ea9m<\/td><td>&#8220;mua \u0111i\u1ec7n tho\u1ea1i samsung gi\u00e1 r\u1ebb&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/td><td>C\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u1ecf<\/td><td>&#8220;c\u00e1ch th\u00eam \u1ea3nh v\u00e0o b\u00e0i vi\u1ebft trong wordpress&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p<\/td><td>C\u00e1c t\u1eeb kh\u00f3a d\u1ec5 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t<\/td><td>&#8220;c\u00e1ch v\u1ec7 sinh khe c\u1eafm s\u1ea1c iphone&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a ng\u00e1ch<\/td><td>C\u00e1c t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng. Th\u01b0\u1eddng l\u00e0 th\u1ecb tr\u01b0\u1eddng nh\u1ecf nh\u01b0ng chuy\u00ean bi\u1ec7t.<\/td><td>&#8220;s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da thi\u00ean nhi\u00ean cho m\u1eb9 sau sinh&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u<\/td><td>B\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a n\u00e0o bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m<\/td><td>&#8220;gi\u00e0y tokyolife nam&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u<\/td><td>Nh\u1eafm \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0ng kh\u00f4ng bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u<\/td><td>&#8220;\u0111i\u1ec7n tho\u1ea1i pin kh\u1ecfe nh\u1ea5t&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/td><td>L\u00e0 c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang s\u1eed d\u1ee5ng<\/td><td>C\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i th\u1ee7 \u0111ang c\u00f3 th\u1ee9 h\u1ea1ng cao<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a ch\u00ednh<\/td><td>Ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a trang, ch\u00ednh l\u00e0 t\u1eeb kh\u00f3a m\u00e0 trang \u0111ang t\u1ed1i \u01b0u<\/td><td>&#8220;c\u00e1c d\u00f2ng \u0111i\u1ec7n tho\u1ea1i samsung t\u1ed1t nh\u1ea5t&#8221;<\/td><\/tr><tr><td>T\u1eeb kh\u00f3a ph\u1ee5<\/td><td>B\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a n\u00e0o li\u00ean quan g\u1ea7n g\u0169i \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn<\/td><td>&#8220;ki\u1ec3u d\u00e1ng&#8221;, &#8220;dung l\u01b0\u1ee3ng pin&#8221;, &#8220;hi\u1ec7u n\u0103ng&#8221;, &#8220;k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d74fb3c48\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d74fb3c48\"  type=\"checkbox\" id=\"item-6577d74fb3c48\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#1_Tu_khoa_hat_giong_Seed_keywords\" title=\"1. T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng \/ Seed keywords\">1. T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng \/ Seed keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#2_Cac_tu_khoa_phan_loai_theo_y_dinh_tim_kiem_search_intent\" title=\"2. C\u00e1c t\u1eeb kh\u00f3a ph\u00e2n lo\u1ea1i theo \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (search intent)\">2. C\u00e1c t\u1eeb kh\u00f3a ph\u00e2n lo\u1ea1i theo \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (search intent)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#3_Cac_tu_khoa_duoi_dai_long-tail_keywords\" title=\"3. C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \/ long-tail keywords\">3. C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \/ long-tail keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#4_Tu_khoa_co_muc_do_canh_tranh_thap_Low-competition_keywords\" title=\"4. T\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p \/ Low-competition keywords\">4. T\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p \/ Low-competition keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#5_Tu_khoa_ngach_Niche_keywords\" title=\"5. T\u1eeb kh\u00f3a ng\u00e1ch \/ Niche keywords\">5. T\u1eeb kh\u00f3a ng\u00e1ch \/ Niche keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#6_Cac_tu_khoa_thuong_hieu_va_khong_phai_thuong_hieu_Branded_and_unbranded_keywords\" title=\"6. C\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u \/ Branded and unbranded keywords\">6. C\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u \/ Branded and unbranded keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#7_Tu_khoa_cua_doi_thu_canh_tranh_competitors_keywords\" title=\"7. T\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \/ competitor&#8217;s keywords\">7. T\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \/ competitor&#8217;s keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#8_Tu_khoa_chinh_va_phu_primary_and_secondary_keywords\" title=\"8. T\u1eeb kh\u00f3a ch\u00ednh v\u00e0 ph\u1ee5 \/ primary and secondary keywords\">8. T\u1eeb kh\u00f3a ch\u00ednh v\u00e0 ph\u1ee5 \/ primary and secondary keywords<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Tu_khoa_hat_giong_Seed_keywords\"><\/span>1. T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng \/ Seed keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng l\u00e0 c\u00e1c t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u1edf th\u1eddi \u0111i\u1ec3m ban \u0111\u1ea7u \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (kh\u00e1m ph\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a kh\u00e1c li\u00ean quan).<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong-1024x669.png\" alt=\"T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\" class=\"wp-image-23784\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong-1024x669.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong-768x502.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-hat-giong.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1ch t\u00ecm kh\u00e1c:<\/p>\n\n\n\n<ul>\n<li>Brainstorming (th\u1ea3o lu\u1eadn nh\u00f3m trong kh\u00f4ng kh\u00ed c\u1edfi m\u1edf).<\/li>\n\n\n\n<li>Ki\u1ec3m tra t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>C\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng c\u0169ng th\u01b0\u1eddng ch\u00ednh l\u00e0 c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c d\u00f9ng tr\u00ean menu c\u1ee7a website.<\/li>\n\n\n\n<li>Quan s\u00e1t c\u00e1ch m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cac_tu_khoa_phan_loai_theo_y_dinh_tim_kiem_search_intent\"><\/span>2. C\u00e1c t\u1eeb kh\u00f3a ph\u00e2n lo\u1ea1i theo \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (search intent)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\">\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/a> l\u00e0 c\u00e1c l\u00fd do \u1ea9n \u0111\u1eb1ng sau m\u1ed7i truy v\u1ea5n t\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi mong mu\u1ed1n t\u00ecm th\u1ea5y khi s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>V\u1ec1 \u0111\u1ea1i th\u1ec3, ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 4 ki\u1ec3u t\u1eeb kh\u00f3a v\u1edbi c\u00e1c \u00fd \u0111\u1ecbnh kh\u00e1c nhau:<\/p>\n\n\n\n<ul>\n<li>Th\u00f4ng tin (information): ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u00ecm th\u00f4ng tin, v\u00ed d\u1ee5: &#8220;c\u00e1ch th\u00e1o lens m\u00e1y \u1ea3nh&#8221;.<\/li>\n\n\n\n<li>\u0110i\u1ec1u h\u01b0\u1edbng (navigational): \u00fd \u0111\u1ecbnh l\u00e0 t\u00ecm m\u1ed9t website, hay m\u1ed9t trang c\u1ee5 th\u1ec3, v\u00ed d\u1ee5: &#8220;facebook login&#8221;.<\/li>\n\n\n\n<li>\u0110i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i (commercial investigation): ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 nh\u01b0ng c\u1ea7n nghi\u00ean c\u1ee9u th\u00eam, v\u00ed d\u1ee5: &#8220;b\u00e0n ph\u00edm c\u01a1 Akko c\u00f3 t\u1ed1t kh\u00f4ng&#8221;<\/li>\n\n\n\n<li>Giao d\u1ecbch (transactional): t\u1eeb kh\u00f3a th\u1ec3 hi\u1ec7n mong mu\u1ed1n mua h\u00e0ng, v\u00ed d\u1ee5 &#8220;mua laptop c\u0169 t\u1ed1t H\u00e0 N\u1ed9i&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ph\u00e2n lo\u1ea1i n\u00e0y l\u00e0 ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a n\u00e0o c\u00f3 ti\u1ec1m n\u0103ng th\u01b0\u01a1ng m\u1ea1i t\u1ed1t, d\u0129 nhi\u00ean \u1edf \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a d\u1ea1ng \u0111i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i v\u00e0 giao d\u1ecbch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cac_tu_khoa_duoi_dai_long-tail_keywords\"><\/span>3. C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \/ long-tail keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> l\u00e0 c\u00e1c truy v\u1ea5n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u1ecf m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>T\u00ean c\u1ee7a t\u1eeb kh\u00f3a d\u1ea1ng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c tr\u00ean \u0111\u1ed3 th\u1ecb v\u1ec1 c\u1ea7u t\u00ecm ki\u1ebfm n\u00f3 l\u00e0 d\u1ea3i r\u1ea5t d\u00e0i ph\u00eda sau. V\u1edbi b\u1ea5t k\u1ef3 ch\u1ee7 \u0111\u1ec1 n\u00e0o, c\u00e1c t\u00ecm ki\u1ebfm ph\u1ed5 phi\u1ebfn nh\u1ea5t g\u1ecdi l\u00e0 short-tail (c\u00f2n c\u00f3 t\u00ean kh\u00e1c l\u00e0 fat heads \/ \u0111\u1ea7u b\u00e9o), ngay theo sau l\u00e0 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 long-tails (\u0111u\u00f4i d\u00e0i).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"1024\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai-991x1024.jpg\" alt=\"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-23783\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai-991x1024.jpg 991w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai-290x300.jpg 290w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai-768x794.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai-1486x1536.jpg 1486w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/tu-khoa-duoi-dai.jpg 1548w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i &#8211; bi\u1ec3u \u0111\u1ed3 minh h\u1ecda c\u1ee7a Ahrefs<\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u1eafm v\u00e0o c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn trong SEO:<\/p>\n\n\n\n<ul>\n<li>Ch\u00fang th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p h\u01a1n so v\u1edbi t\u1eeb kh\u00f3a thu\u1ed9c ph\u1ea7n \u0111\u1ea7u v\u00e0 ph\u1ea7n gi\u1eefa (d\u00f9 v\u1eady, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \u0111\u1ec1u d\u1ec5 \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t).<\/li>\n\n\n\n<li>C\u00f3 r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/li>\n\n\n\n<li>Ch\u00fang th\u01b0\u1eddng c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u00fd \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tu_khoa_co_muc_do_canh_tranh_thap_Low-competition_keywords\"><\/span>4. T\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p \/ Low-competition keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p l\u00e0 c\u00e1c t\u1eeb kh\u00f3a v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 d\u1ec5 \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t.<\/p>\n\n\n\n<p>C\u00e1c website m\u1edbi n\u00ean t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p tr\u01b0\u1edbc, b\u1edfi v\u00ec n\u00f3 d\u1ec5 c\u00f3 k\u1ebft qu\u1ea3 h\u01a1n, bao g\u1ed3m c\u1ea3 vi\u1ec7c c\u1ea7n \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t.<\/p>\n\n\n\n<p>Trong c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i (tr\u1ea3 ph\u00ed), ch\u00fang ta th\u01b0\u1eddng d\u1ef1a v\u00e0o ch\u1ec9 s\u1ed1 g\u1ecdi l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a (Keyword Diffculty \/ KD ho\u1eb7c Competition) \u0111\u1ec3 ph\u00e2n lo\u1ea1i nh\u00f3m t\u1eeb kh\u00f3a n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/do-kho-cua-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"290\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/do-kho-cua-tu-khoa.png\" alt=\"C\u1ed9t th\u00f4ng b\u00e1o v\u1ec1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a\" class=\"wp-image-23785\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/do-kho-cua-tu-khoa.png 774w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/do-kho-cua-tu-khoa-300x112.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/do-kho-cua-tu-khoa-768x288.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u1ed9t th\u00f4ng b\u00e1o v\u1ec1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>\u0110\u1ed9 kh\u00f3 th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 t\u1edbi 100, trong \u0111\u00f3 100 l\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t. T\u00f9y c\u00f4ng c\u1ee5 m\u00e0 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 c\u00e1ch \u01b0\u1edbc t\u00ednh m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n Ahrefs \u01b0\u1edbc t\u00ednh \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 backlink c\u1ee7a trang \u0111\u00f3.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5, ch\u00fang ta th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch th\u1ee7 c\u00f4ng, d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul>\n<li>S\u1ee9c m\u1ea1nh c\u1ee7a website \u0111\u1ed1i th\u1ee7 (trang c\u00f3 nhi\u1ec1u hay \u00edt b\u00e0i, th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn hay kh\u00f4ng, th\u01b0\u1eddng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t hay kh\u00f4ng).<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c b\u00e0i.<\/li>\n\n\n\n<li>Ti\u1ec1m n\u0103ng th\u01b0\u01a1ng m\u1ea1i (n\u1ebfu c\u00f3) c\u1ee7a t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tu_khoa_ngach_Niche_keywords\"><\/span>5. T\u1eeb kh\u00f3a ng\u00e1ch \/ Niche keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb kh\u00f3a ng\u00e1ch l\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf ng\u01b0\u1eddi d\u00f9ng, v\u00e0 th\u01b0\u1eddng l\u00e0 chuy\u00ean bi\u1ec7t \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Ch\u00fang th\u01b0\u1eddng d\u1ec5 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t. V\u00e0 do ch\u00fang c\u1ee5 th\u1ec3, ch\u00fang l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u00fd \u0111\u1ecbnh r\u00f5 r\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, t\u1eeb kh\u00f3a ng\u00e1ch c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn website c\u1ee7a b\u1ea1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng l\u1edbn nh\u01b0ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao trong kho\u1ea3ng th\u1eddi gian ng\u1eafn. K\u1ebft h\u1ee3p l\u1ea1i v\u1edbi nhau, ch\u00fang c\u00f3 th\u1ec3 l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ki\u1ec3u long-tail (chuy\u00ean b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ebfm v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf).<\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a ng\u00e1ch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00eda c\u1ea1nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 (r\u1ea5t g\u1ea7n v\u1edbi kh\u00e1i ni\u1ec7m th\u1ecb tr\u01b0\u1eddng ng\u00e1ch). Nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u1ea7u s\u1ebd chi\u1ebfm \u01b0u th\u1ebf r\u1ea5t l\u1edbn trong th\u1ecb tr\u01b0\u1eddng n\u00e0y. Tuy nhi\u00ean kh\u00f4ng d\u1ec5 \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a ng\u00e1ch hi\u1ec7u qu\u1ea3, n\u00f3 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i c\u00f3 kinh nghi\u1ec7m, tham gia l\u0129nh v\u1ef1c \u0111\u1ee7 l\u00e2u.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng t\u1eeb kh\u00f3a ng\u00e1ch \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u l\u00e0 ng\u00e1ch, nh\u01b0ng n\u1ebfu s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \u0111\u00f3 theo th\u1eddi gian t\u0103ng tr\u01b0\u1edfng th\u00ec \u0111\u1ebfn ng\u01b0\u1ee1ng n\u00e0o \u0111\u00f3 n\u00f3 l\u1ea1i bi\u1ebfn th\u00e0nh th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao (v\u00e0 do v\u1eady kh\u00f4ng c\u00f2n l\u00e0 ng\u00e1ch n\u1eefa). V\u00ed d\u1ee5 10 n\u0103m tr\u01b0\u1edbc, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean \u1edf Vi\u1ec7t Nam c\u00f3 th\u1ec3 coi l\u00e0 ng\u00e1ch, nh\u01b0ng hi\u1ec7n nay xu h\u01b0\u1edbng \u0111\u00e3 bi\u1ebfn n\u00f3 th\u00e0nh th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh cao.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u1ed5n \u0111\u1ecbnh, khi m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp, ho\u1eb7c\/v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 thay \u0111\u1ed5i \u0111\u1ed9t bi\u1ebfn, \u0111\u00e1ng k\u1ec3 n\u00e0o theo th\u1eddi gian, v\u00ed d\u1ee5 c\u00e1c m\u1eb7t h\u00e0ng cao c\u1ea5p, ho\u1eb7c hi\u1ebfm c\u00f3, kh\u00f3 t\u00ecm th\u01b0\u1eddng l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Cac_tu_khoa_thuong_hieu_va_khong_phai_thuong_hieu_Branded_and_unbranded_keywords\"><\/span>6. C\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u \/ Branded and unbranded keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t cho c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn c\u01a1 h\u1ed9i thu h\u00fat nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u00f9 cho h\u1ecd kh\u00f4ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, t\u00f4i l\u00e0 doanh nghi\u1ec7p b\u00e1n \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (\u0110\u1ee9c Anh Mobile), th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i hi\u1ec7n kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, nh\u01b0ng n\u1ebfu t\u00f4i t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c cho nhi\u1ec1u t\u1eeb kh\u00f3a ki\u1ec3u nh\u01b0 &#8220;\u0111i\u1ec7n tho\u1ea1i pin kh\u1ecfe&#8221;, &#8220;\u0111i\u1ec7n tho\u1ea1i ch\u01a1i game&#8221;,&#8230; th\u00ec s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a d\u1ea1ng kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec trong c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ch\u00fang ta ch\u1ec9 nh\u1eadp t\u00ean s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 v\u00e0o, kh\u00f4ng k\u00e8m th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 n\u00e0o c\u1ea3.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>C\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t cho c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p b\u1ea1n thu h\u00fat nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n (ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p b\u1ea1n b\u00e1n).<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean, n\u1ebfu t\u00f4i b\u00e1n \u0111i\u1ec7n tho\u1ea1i SamSung v\u00e0 Oppo, v\u00e0 n\u1ebfu t\u00f4i t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c cho c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 &#8220;\u0111i\u1ec7n tho\u1ea1i SamSung t\u1ed1t nh\u1ea5t d\u01b0\u1edbi 3 tri\u1ec7u&#8221;, &#8220;top \u0111i\u1ec7n tho\u1ea1i oppo \u0111\u00e1ng mua&#8221; th\u00ec ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i \u0111ang b\u00e1n d\u1ef1a v\u00e0o c\u00e1c b\u00e0i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t \u1edf tr\u00ean.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec \u1edf c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ch\u00fang ta nh\u1eadp t\u00ean s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5, k\u00e8m theo \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Tu_khoa_cua_doi_thu_canh_tranh_competitors_keywords\"><\/span>7. T\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \/ competitor&#8217;s keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ai c\u0169ng mu\u1ed1n bi\u1ebft t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec. \u0110\u00f3 s\u1ebd l\u00e0 m\u1ecf v\u00e0ng cho c\u00e1c ch\u1ee7 \u0111\u1ec1 tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul>\n<li>Nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 l\u00e0m t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng cho vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i c\u00f3 t\u00ednh n\u0103ng n\u00e0y kh\u00e1 d\u1ec5 d\u00f9ng, b\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0o l\u00e0 n\u00f3 s\u1ebd hi\u1ec3n th\u1ecb ra danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7, sau \u0111\u00f3 d\u00f9ng th\u00eam b\u1ed9 l\u1ecdc \u0111\u1ec3 l\u1ea5y danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 theo nhu c\u1ea7u.<\/p>\n\n\n\n<p>V\u1edbi tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 th\u01b0\u01a1ng m\u1ea1i, ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh kho\u1ea3ng 2, 3 website l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh.<\/li>\n\n\n\n<li>Truy c\u1eadp v\u00e0o danh m\u1ee5c b\u00e0i c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>T\u1eeb kh\u00f3a th\u01b0\u1eddng c\u1ee7a b\u00e0i th\u01b0\u1eddng n\u1eb1m lu\u00f4n trong ti\u00eau \u0111\u1ec1.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1ch l\u00e0m n\u00e0y s\u1ebd y\u00eau c\u1ea7u b\u1ea1n c\u00f3 m\u1ed9t ch\u00fat kinh nghi\u1ec7m, ngo\u00e0i ra, d\u0129 nhi\u00ean n\u00f3 kh\u00f4ng cho k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c 100%.<\/p>\n\n\n\n<p>C\u00e1c t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta n\u00ean nh\u1eafm \u0111\u1ebfn l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t c\u00f2n ch\u00fang ta th\u00ec kh\u00f4ng (kh\u00f4ng c\u00f3 n\u1ed9i dung cho t\u1eeb kh\u00f3a \u0111\u00f3 tr\u00ean website).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Tu_khoa_chinh_va_phu_primary_and_secondary_keywords\"><\/span>8. T\u1eeb kh\u00f3a ch\u00ednh v\u00e0 ph\u1ee5 \/ primary and secondary keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb kh\u00f3a ch\u00ednh l\u00e0 ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a trang. N\u00f3 c\u0169ng l\u00e0 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n t\u1ed1i \u01b0u cho trang \u0111\u00f3, n\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 l\u00e0 l\u00fd do \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ngay t\u1eeb l\u00fac ban \u0111\u1ea7u.<\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee5 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh. \u0110\u1ec3 d\u1ec5 hi\u1ec3u, t\u1eeb kh\u00f3a ch\u00ednh gi\u1ed1ng nh\u01b0 ti\u00eau \u0111\u1ec1 c\u1ee7a cu\u1ed1n s\u00e1ch, c\u00f2n t\u1eeb kh\u00f3a ph\u1ee5 gi\u1ed1ng nh\u01b0 c\u00e1c ti\u00eau \u0111\u1ec1 c\u1ee7a ch\u01b0\u01a1ng s\u00e1ch.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a ch\u00ednh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ea9n th\u1eadn. T\u1eeb kh\u00f3a ch\u00ednh c\u1ea7n ph\u1ea3i h\u1ed9i t\u1ee5 c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau:<\/p>\n\n\n\n<ul>\n<li>C\u00f3 ti\u1ec1m n\u0103ng \u0111em \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n\n\n\n<li>\u00dd \u0111\u1ecbnh \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm \u0111\u00f3 (search intent) ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>C\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c gi\u00e1 tr\u1ecb kh\u00e1c v\u1edbi website.<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a v\u00e0 th\u0103ng h\u1ea1ng t\u1ed1t cho n\u00f3.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Tham kh\u1ea3o:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Most Important Types of Keywords for SEO<\/a>, Mateusz Makosiewicz, Ahrefs.<\/li>\n\n\n\n<li>C\u00f3 b\u1ed5 sung c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/li>\n\n\n\n<li>C\u00e1c h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh m\u1ed9t s\u1ed1 t\u1eeb <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">keywordtool.io<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>H\u00f4m nay ch\u00fang ta s\u1ebd b\u00e0n v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn SEO c\u1ea7n ph\u1ea3i bi\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn nhanh ch\u00f3ng v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, h\u00e3y xem b\u1ea3ng ph\u00e2n lo\u1ea1i b\u00ean d\u01b0\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i n\u00e0y v\u00e0 b\u1ea1n &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"H\u00f4m nay ch\u00fang ta s\u1ebd b\u00e0n v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn SEO c\u1ea7n ph\u1ea3i bi\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn nhanh ch\u00f3ng v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, h\u00e3y xem b\u1ea3ng ph\u00e2n lo\u1ea1i b\u00ean d\u01b0\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i n\u00e0y v\u00e0 b\u1ea1n &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-28T05:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T22:55:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/8-kieu-tu-khoa-quan-trong-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/","og_locale":"vi_VN","og_type":"article","og_title":"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO &#8226; Ki\u1ebfn c\u00e0ng","og_description":"H\u00f4m nay ch\u00fang ta s\u1ebd b\u00e0n v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn SEO c\u1ea7n ph\u1ea3i bi\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn nhanh ch\u00f3ng v\u1ec1 c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, h\u00e3y xem b\u1ea3ng ph\u00e2n lo\u1ea1i b\u00ean d\u01b0\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i n\u00e0y v\u00e0 b\u1ea1n &hellip;","og_url":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2023-05-28T05:22:07+00:00","article_modified_time":"2023-08-20T22:55:54+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/05\/8-kieu-tu-khoa-quan-trong-SEO.png","type":"image\/png"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"16 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/","url":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/","name":"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2023-05-28T05:22:07+00:00","dateModified":"2023-08-20T22:55:54+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/cac-kieu-tu-khoa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/cac-kieu-tu-khoa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"8 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t trong SEO"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/23765"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=23765"}],"version-history":[{"count":3,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/23765\/revisions"}],"predecessor-version":[{"id":23788,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/23765\/revisions\/23788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/24496"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=23765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=23765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=23765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}