{"id":1673,"date":"2014-11-27T14:15:41","date_gmt":"2014-11-27T14:15:41","guid":{"rendered":"https:\/\/kiencang.net\/?p=1673"},"modified":"2022-02-27T21:01:15","modified_gmt":"2022-02-27T14:01:15","slug":"hieu-doi-tuong-muc-tieu-cua-ban-trong-inbound-marketing","status":"publish","type":"post","link":"https:\/\/kiencang.net\/hieu-doi-tuong-muc-tieu-cua-ban-trong-inbound-marketing\/","title":{"rendered":"Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong inbound marketing"},"content":{"rendered":"\n<p>Ch\u1ecdn ra b\u1ea5t c\u1ee9 ng\u00e0y n\u00e0o trong tu\u1ea7n, c\u00f3 m\u1ed9t \u0111i\u1ec1u lu\u00f4n n\u1eb1m trong danh s\u00e1ch c\u00e1c vi\u1ec7c ph\u1ea3i l\u00e0m c\u1ee7a c\u00e1c nh\u00e0 marketing theo h\u01b0\u1edbng inbound, \u0111\u00f3 l\u00e0: t\u1ea1o ra n\u1ed9i dung m\u1edbi.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 marketing ch\u1ec9 t\u1ea1o ra n\u1ed9i dung khi n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng ty, khi h\u1ecd c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n qu\u1ea3ng b\u00e1. B\u00e2y gi\u1edd c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i t\u1ea1o ra d\u00f2ng ch\u1ea3y li\u00ean t\u1ee5c c\u1ee7a n\u1ed9i dung m\u1edbi, t\u1eeb b\u00e0i \u0111\u0103ng blog, c\u1eadp nh\u1eadt video, ebook v\u00e0 bu\u1ed5i h\u1ed9i th\u1ea3o l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ed9i dung n\u00e0y ph\u1ee5c v\u1ee5 h\u1ecd theo nhi\u1ec1u c\u00e1ch: n\u00f3 n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng v\u1ec1 website v\u00e0 ch\u0103m s\u00f3c, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u01b0ng kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o c\u0169ng t\u1ed1t. \u0110\u00f3 ph\u1ea3i l\u00e0 n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n\n\n\n<p>Li\u00ean t\u1ee5c \u0111\u01b0a ra n\u1ed9i dung m\u1edbi c\u00f3 th\u1ec3 g\u00e2y qu\u00e1 t\u1ea3i. Khi m\u00e0 c\u1ea3m h\u1ee9ng c\u1ea1n ki\u1ec7t, b\u1ea1n d\u1ec5 r\u01a1i v\u00e0o hai c\u00e1i b\u1eaby nguy hi\u1ec3m nh\u01b0 nhau. N\u1ebfu b\u1ea1n d\u1eebng vi\u1ec7c t\u1ea1o n\u1ed9i dung cho blog, d\u1eebng l\u00e0m th\u00eam video, ebook v\u00e0 c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c, b\u1ea1n \u0111\u00e3 t\u1eeb b\u1ecf m\u1ed9t ngu\u1ed3n l\u1edbn ng\u01b0\u1eddi truy c\u1eadp m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ho\u1eb7c n\u1ebfu b\u1ea1n lo s\u1ee3 v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u01b0a ra n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 nguy c\u01a1 thu h\u00fat sai \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp. V\u1eady b\u1ea1n ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u00e2y?<\/p>\n\n\n\n<p>\u0110\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u c\u1ee7a vi\u1ec7c t\u1ea1o n\u1ed9i dung, c\u00e1c marketer ph\u1ea3i t\u1ef1 n\u00f3i \u0111i n\u00f3i l\u1ea1i v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh: &#8220;H\u00e3y ngh\u0129 nh\u01b0 nh\u00e0 xu\u1ea5t b\u1ea3n&#8221;. \u0110\u00f3 th\u1ef1c s\u1ef1 l\u00e0 g\u1ee3i \u00fd r\u1ea5t tuy\u1ec7t, nh\u01b0ng b\u1ea1n c\u00f3 n\u1eafm r\u00f5 \u00fd c\u1ee7a n\u00f3 kh\u00f4ng? Ngh\u0129 nh\u01b0 nh\u00e0 xu\u1ea5t b\u1ea3n l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y v\u00e0 lo\u1ea1t b\u00e0i s\u1eafp t\u1edbi s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c bi\u00ean t\u1eadp \u0111\u1ec3 t\u1ea1o ra doanh nghi\u1ec7p thu h\u00fat h\u01a1n. Ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 b\u1ed1n b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n d\u00f2ng \u00fd t\u01b0\u1edfng n\u1ed9i dung \u0111\u1ec3 k\u1ebf ho\u1ea1ch inbound marketing c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng: hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, ti\u1ebfn h\u00e0nh ki\u1ec3m tra n\u1ed9i dung, k\u1ebft n\u1ed1i n\u1ed9i dung v\u1edbi chu k\u1ef3 mua h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u1eadp l\u1ecbch tr\u00ecnh bi\u00ean t\u1eadp.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng cung c\u1ea5p 10 m\u1eb9o gi\u00fap b\u1ea1n c\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng cho n\u1ed9i dung \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n cho c\u00f4ng vi\u1ec7c kinh doanh.<\/p>\n\n\n\n<p>S\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ch\u1ea1y ra kh\u1ecfi \u00fd t\u01b0\u1edfng n\u1ed9i dung m\u1ed9t l\u1ea7n n\u1eefa? N\u00e0o, h\u00e3y b\u1eaft \u0111\u1ea7u!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, nh\u00e0 marketing theo h\u01b0\u1edbng inbound ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, qua \u0111\u00f3 gi\u00fap h\u1ecd t\u1ed1i \u01b0u n\u1ed9i dung. Ai l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n? \u0110\u00e2u l\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd, nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec? B\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn h\u1ecd \u1edf \u0111\u00e2u &#8211; th\u00f4ng qua m\u00e1y t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, hay blog &#8211; v\u00e0 lo\u1ea1i n\u1ed9i dung m\u00e0 h\u1ecd th\u00edch l\u00e0 g\u00ec? Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh v\u1ec1 ng\u01b0\u1eddi mua h\u00e0ng l\u00fd t\u01b0\u1edfng (personas).<\/p>\n\n\n\n<p>Personas l\u00e0 h\u00ecnh \u1ea3nh h\u01b0 c\u1ea5u \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi mua h\u00e0ng online c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 suy x\u00e9t v\u1ec1 l\u1ecbch s\u1eed c\u00e1 nh\u00e2n, \u0111\u1ed9ng c\u01a1 v\u00e0 m\u1ed1i quan t\u00e2m.<\/p>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n d\u1ef1a tr\u00ean vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch mua th\u01b0\u1eddng xuy\u00ean nh\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u00e0i ki\u1ec3u ng\u01b0\u1eddi mua kh\u00e1c nhau, v\u00ec v\u1eady h\u00e3y m\u00f4 t\u1ea3 h\u1ecd th\u1eadt chi ti\u1ebft, bao g\u1ed3m t\u00ean, ngh\u1ec1 nghi\u1ec7p ho\u1eb7c vai tr\u00f2, th\u00f4ng tin v\u1ec1 c\u00f4ng ty n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c v\u00e0 c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t m\u1ed9t ng\u00e2n h\u00e0ng c\u1ed9ng \u0111\u1ed3ng n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 l\u00e0 nh\u1eefng \u00f4ng ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c c\u00e1c b\u00e0 m\u1eb9 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a gia \u0111\u00ecnh b\u1ed1n ng\u01b0\u1eddi. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, c\u00e1c nh\u00e2n vi\u00ean marketing c\u1ee7a ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ea1i di\u1ec7n nh\u01b0 &#8220;Ch\u1ee7 doanh nghi\u1ec7p Bob&#8221; v\u00e0 &#8220;B\u00e0 m\u1eb9 b\u1eadn r\u1ed9n Mary&#8221;, v\u00e0 t\u1eeb \u0111\u00f3 suy ra c\u00e1c chi ti\u1ebft v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd, \u0111o\u00e1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed9 l\u1edbn doanh nghi\u1ec7p m\u00e0 h\u1ecd s\u1edf h\u1eefu ho\u1eb7c thu nh\u1eadp c\u1ee7a h\u1ed9 gia \u0111\u00ecnh \u0111\u00f3, n\u01a1i s\u1ed1ng v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 v\u1ea1ch ra \u0111i\u1ec1u g\u00ec \u0111ang khi\u1ebfn h\u1ecd phi\u1ec1n l\u00f2ng, h\u1ecd c\u1ea7n c\u00e1i g\u00ec. \u0110\u1ec3 r\u00f5 h\u01a1n h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng sau \u0111\u00e2y:<\/p>\n\n\n\n<ul><li>V\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/li><li>Anh \u00ed hay c\u00f4 \u00ed \u0111ang C\u1ea7n c\u00e1i g\u00ec nh\u1ea5t?<\/li><li>Nh\u1eefng th\u00f4ng tin m\u00e0 h\u1ecd \u0111ang T\u00ecm ki\u1ebfm l\u00e0 g\u00ec?<\/li><li>Xu h\u01b0\u1edbng n\u00e0o \u0111ang g\u00e2y \u1ea3nh h\u01b0\u1edfng Th\u00e0nh c\u00f4ng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a h\u1ecd ho\u1eb7c kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng?<\/li><\/ul>\n\n\n\n<p>Ph\u00e2n t\u00edch con \u0111\u01b0\u1eddng t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng marketing nh\u01b0 HubSpot, b\u1ea1n c\u00f3 th\u1ebf th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi trang web c\u1ee7a b\u1ea1n, v\u00e0 nh\u1eefng form (bi\u1ec3u m\u1eabu) n\u00e0o h\u1ecd \u0111\u00e3 \u0111i\u1ec1n. C\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n khi x\u00e1c \u0111\u1ecbnh<br>\u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, v\u00e0 c\u00e1ch \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Trong tr\u01b0\u1eddng h\u1ee3p v\u1ec1 ng\u00e2n h\u00e0ng (\u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n tr\u00ean), &#8220;Ch\u1ee7 doanh nghi\u1ec7p Bob&#8221; c\u00f3 th\u1ec3 th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i nh\u01b0 ch\u1ea5p nh\u1eadn thanh to\u00e1n \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u1ea3m b\u1ea3o d\u00f2ng t\u00edn d\u1ee5ng. Sau khi v\u00e0o trang web, \u00f4ng \u0111\u1ecdc b\u00e0i b\u00e1o v\u1ec1 c\u00e1ch th\u1ee9c thanh to\u00e1n \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u00f2ng ti\u1ec1n, v\u00e0 nghi\u00ean c\u1ee9u l\u00e0m nh\u01b0 th\u1ebf n\u00e0o d\u00f2ng t\u00edn d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c. Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, m\u1ed1i b\u1eadn t\u00e2m \/ nhu c\u1ea7u \/ th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng n\u00e0y s\u1ebd bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed<\/li><li>B\u00f9 \u0111\u1eafp nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf ch\u1eadm<\/li><li>Ph\u00e1t tri\u1ec3n th\u00f4ng tin ti\u1ec3u s\u1eed c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng<\/li><\/ul>\n\n\n\n<p>Ti\u1ebfp theo, ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7 h\u1ed3 s\u01a1 v\u1ec1 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. B\u1ea1n bi\u1ebft h\u1ecd l\u00e0 ai v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec, b\u00e2y gi\u1edd h\u00e3y ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch th\u1ee9c h\u1ecd t\u00ecm hi\u1ec1u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean website c\u1ee7a b\u1ea1n ho\u1eb7c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n n\u00ean h\u1ecfi:<\/p>\n\n\n\n<p>H\u1ecd l\u00e0m g\u00ec khi online? H\u1ecd c\u00f3 \u0111\u1ecdc blog kh\u00f4ng? C\u00f3 ph\u1ea3i h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Twitter, Facebook, ho\u1eb7c c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c? H\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ch\u1ee7 \u0111\u1ec1 g\u00ec? H\u1ecd \u0111\u00e3 n\u1eb1m trong danh s\u00e1ch nh\u1eadn email ch\u01b0a?<\/p>\n\n\n\n<p>Nh\u1eefng lo\u1ea1i th\u00f4ng tin n\u00e0o h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 khi tr\u1ef1c tuy\u1ebfn? Th\u00f4ng tin gi\u00e1o d\u1ee5c? C\u00e1c b\u00e0i vi\u1ebft theo xu h\u01b0\u1edbng? C\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c nh\u01b0 m\u00e1y t\u00ednh ho\u1eb7c b\u1ea3ng t\u00ednh? H\u1ecd xem video ho\u1eb7c nghe podcast?<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m n\u00e0o c\u1ee7a b\u1ea1n khi\u1ebfn h\u1ecd b\u1ecf th\u1eddi gian nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u? H\u1ecd s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y ph\u1ea3i l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n bao g\u1ed3m: nh\u00e2n kh\u1ea9u h\u1ecdc, nhu c\u1ea7u v\u00e0 h\u00e0nh vi. C\u00e1c m\u00f4 t\u1ea3 chi ti\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n g\u00f3i g\u1ecdn v\u00e0o h\u00ecnh \u1ea3nh v\u1ec1 ng\u01b0\u1eddi mua h\u00e0ng l\u00fd t\u01b0\u1edfng, qua \u0111\u00f3 d\u1ec5 d\u00e0ng t\u1ea1o ra n\u1ed9i dung cho m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y, qu\u1ea3ng b\u00e1 n\u1ed9i dung.<\/p>\n\n\n\n<p>(Ki\u1ebfn c\u00e0ng l\u01b0\u1ee3c d\u1ecbch t\u1eeb ebook Killer Marketing Content c\u1ee7a HubSpot &#8211; c\u00f3 th\u00eam m\u1eafm d\u1eb7m mu\u1ed1i)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ecdn ra b\u1ea5t c\u1ee9 ng\u00e0y n\u00e0o trong tu\u1ea7n, c\u00f3 m\u1ed9t \u0111i\u1ec1u lu\u00f4n n\u1eb1m trong danh s\u00e1ch c\u00e1c vi\u1ec7c ph\u1ea3i l\u00e0m c\u1ee7a c\u00e1c nh\u00e0 marketing theo h\u01b0\u1edbng inbound, \u0111\u00f3 l\u00e0: t\u1ea1o ra n\u1ed9i dung m\u1edbi. C\u00e1c nh\u00e0 marketing ch\u1ec9 t\u1ea1o ra n\u1ed9i dung khi n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng ty, khi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong inbound marketing &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/hieu-doi-tuong-muc-tieu-cua-ban-trong-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong inbound marketing &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Ch\u1ecdn ra b\u1ea5t c\u1ee9 ng\u00e0y n\u00e0o trong tu\u1ea7n, c\u00f3 m\u1ed9t \u0111i\u1ec1u lu\u00f4n n\u1eb1m trong danh s\u00e1ch c\u00e1c vi\u1ec7c ph\u1ea3i l\u00e0m c\u1ee7a c\u00e1c nh\u00e0 marketing theo h\u01b0\u1edbng inbound, \u0111\u00f3 l\u00e0: t\u1ea1o ra n\u1ed9i dung m\u1edbi. 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