{"id":1665,"date":"2014-11-27T09:37:23","date_gmt":"2014-11-27T09:37:23","guid":{"rendered":"https:\/\/kiencang.net\/?p=1665"},"modified":"2022-01-22T19:24:09","modified_gmt":"2022-01-22T12:24:09","slug":"content-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/content-marketing-la-gi\/","title":{"rendered":"Content Marketing l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p>N\u1ed9i dung h\u1eefu \u00edch ph\u1ea3i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong k\u1ebf ho\u1ea1ch marketing<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1edbt h\u00e0o h\u1ee9ng v\u1edbi marketing truy\u1ec1n th\u1ed1ng. H\u1ecd s\u1edf h\u1eefu \u0111\u1ea7u \u0111\u0129a \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh (ho\u1eb7c s\u1eb5n s\u00e0ng nh\u1ea5n n\u00fat chuy\u1ec3n k\u00eanh), th\u01b0\u1eddng b\u1ecf qua n\u1ed1t qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, v\u00e0 b\u00e2y gi\u1edd \u0111\u00e3 tr\u1edf th\u00e0nh tay l\u00e3o luy\u1ec7n trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn &#8220;l\u01b0\u1edbt s\u00f3ng&#8221; v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn th\u00f4ng tin online m\u00e0 kh\u00f4ng c\u1ea7n ch\u00fa \u00fd g\u00ec \u0111\u1ebfn c\u00e1c banner nh\u1ea3y m\u00faa b\u00ean c\u1ea1nh.<\/p><\/blockquote>\n\n\n\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00f4ng minh hi\u1ec3u r\u1eb1ng marketing truy\u1ec1n th\u1ed1ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3, v\u00e0 r\u00f5 r\u00e0ng c\u00f3 c\u00e1ch l\u00e0m t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a content marketing<\/h2>\n\n\n\n<p>Nh\u01b0ng ch\u00ednh x\u00e1c content marketing l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>Content marketing l\u00e0 k\u1ef9 thu\u1eadt marketing h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 li\u00ean quan, ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng &#8211; v\u1edbi m\u1ee5c \u0111\u00edch <em>th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/em> nh\u1eb1m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a content marketing l\u00e0 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00ed n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi \u00fd \u0111\u1ecbnh thay \u0111\u1ed5i hay t\u0103ng c\u01b0\u1eddng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c t\u00edch h\u1ee3p ho\u00e0n h\u1ea3o v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n, v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i thu\u00ea n\u00f3.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, content marketing l\u00e0 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i ch\u00e0o b\u00e1n tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m. Thay v\u00ec b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1ea1n cung c\u1ea5p th\u00f4ng tin gi\u00fap cho ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n th\u00f4ng th\u00e1i h\u01a1n. B\u1ea3n ch\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung n\u00e0y l\u00e0 ni\u1ec1m tin r\u1eb1ng: n\u1ebfu ch\u00fang ta, nh\u01b0 c\u00e1c doanh nghi\u1ec7p, cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c cho ng\u01b0\u1eddi mua, h\u1ecd cu\u1ed1i c\u00f9ng s\u1ebd t\u01b0\u1edfng th\u01b0\u1edfng c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang ta v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n<p>V\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf \u0111\u00e3 l\u00e0m nh\u01b0 v\u1eady. Content marketing \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, bao g\u1ed3m c\u1ea3 P&amp;G, Microsoft, Cisco Systems v\u00e0 John Deere. N\u00f3 c\u0169ng ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1 nh\u00e2n t\u1ef1 kinh doanh tr\u00ean to\u00e0n c\u1ea7u. T\u1ea1i sao \u01b0? \u0110\u01a1n gi\u1ea3n th\u00f4i: v\u00ec n\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u1ed9i dung l\u00e0 hi\u1ec7n t\u1ea1i &#8211; v\u00e0 t\u01b0\u01a1ng lai &#8211; c\u1ee7a marketing<\/h2>\n\n\n\n<p>Ch\u00fang ta c\u00f9ng quay l\u1ea1i v\u00e0 \u0111\u1ecdc th\u00eam m\u1ed9t l\u1ea7n n\u1eefa \u0111\u1ecbnh ngh\u0129a c\u1ee7a content marketing, nh\u01b0ng l\u1ea7n n\u00e0y lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb c\u00f3 li\u00ean quan v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111i. B\u1ea1n c\u00f3 th\u1ea5y \u0111i\u1ec1u g\u00ec kh\u00f4ng? \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa content marketing v\u00e0 c\u00e1c th\u00f4ng tin r\u00e1c kh\u00e1c m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng b\u00e1n c\u00e1i g\u00ec \u0111\u00f3 theo ki\u1ec3u nh\u1ed3i nh\u00e9t. C\u00e1c c\u00f4ng ty g\u1eedi th\u00f4ng tin cho ch\u00fang ta v\u00e0o m\u1ecdi l\u00fac, n\u00f3 kh\u00f4ng li\u00ean quan v\u00e0 c\u0169ng kh\u00f4ng gi\u00e1 tr\u1ecb (b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi n\u00f3 l\u00e0 spam). \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec l\u00e0m cho content marketing r\u1ea5t h\u1ea5p d\u1eabn trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay v\u1edbi h\u00e0ng ng\u00e0n th\u00f4ng \u0111i\u1ec7p marketing cho m\u1ed7i ng\u01b0\u1eddi m\u1ed7i ng\u00e0y. N\u1ed9i dung t\u1ed1t l\u00e0m cho ai \u0111\u00f3 d\u1eebng l\u1ea1i &#8230; \u0111\u1ecdc&#8230; suy ngh\u0129 &#8230; c\u01b0 x\u1eed&#8230; kh\u00e1c \u0111i (thay v\u00ec l\u1edd \u0111i)<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Seth Godin v\u00e0 h\u00e0ng tr\u0103m c\u00e1c nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing \u0111\u00e3 k\u1ebft lu\u1eadn r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00f4ng ch\u1ec9 l\u00e0 t\u01b0\u01a1ng lai, \u0111\u00f3 l\u00e0 hi\u1ec7n t\u1ea1i (v\u00e0 ngay b\u00e2y gi\u1edd lu\u00f4n).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing l\u00e0 kh\u00f4ng th\u1ec3 kh\u00f4ng c\u00f3 n\u1ed9i dung tuy\u1ec7t v\u1eddi<\/h2>\n\n\n\n<p>Cho d\u00f9 chi\u1ebfn thu\u1eadt marketing c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfn h\u00e0nh theo d\u1ea1ng n\u00e0o, content marketing n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh c\u1ee7a b\u1ea1n, kh\u00f4ng ph\u1ea3i t\u00e1ch ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<p>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c marketing:<\/p>\n\n\n\n<ul><li>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i: Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u1ea3i \u0111i tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/li><li>SEO: M\u00e1y t\u00ecm ki\u1ebfm s\u1ebd &#8220;th\u01b0\u1edfng&#8221; cho c\u00e1c c\u00f4ng ty c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p.<\/li><li>PR: Chi\u1ebfn l\u01b0\u1ee3c PR th\u00e0nh c\u00f4ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ed9c gi\u1ea3 quan t\u00e2m.<\/li><li>PPC: \u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch PPC, b\u1ea1n c\u1ea7n n\u1ed9i dung t\u1ed1t h\u1ed7 tr\u1ee3 cho n\u00f3.<\/li><li><a href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/\">Inbound marketing<\/a>: N\u1ed9i dung l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li><li>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi content marketing, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00f3 b\u1ed9 t\u00e0i li\u1ec7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing. T\u1ea3i v\u1ec1 h\u01b0\u1edbng d\u1eabn 16 trang c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Theo Public Affairs Roper, 80 ph\u1ea7n tr\u0103m c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u00edch nh\u1eadn th\u00f4ng tin c\u1ee7a c\u00f4ng ty trong lo\u1ea1t c\u00e1c b\u00e0i b\u00e1o so v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o. B\u1ea3y m\u01b0\u01a1i ph\u1ea7n tr\u0103m n\u00f3i r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty t\u00e0i tr\u1ee3, trong khi 60 ph\u1ea7n tr\u0103m n\u00f3i r\u1eb1ng n\u1ed9i dung c\u00f4ng ty cung c\u1ea5p gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y &#8211; n\u1ebfu kh\u00e1ch h\u00e0ng nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u00f3n nh\u1eadn th\u00f4ng tin ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n? \u0110i\u1ec1u g\u00ec x\u1ea3y ra khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3, qua in \u1ea5n, g\u1eedi email, trang web, h\u1ecd \u0111\u00e3 d\u00e0nh bao nhi\u00eau th\u1eddi gian, 15, 30 hay 45 ph\u00fat v\u1edbi n\u00f3?<\/p>\n\n\n\n<p><em>(Ki\u1ebfn c\u00e0ng l\u01b0\u1ee3c d\u1ecbch t\u1eeb contentmarketinginstitute &#8211; c\u00f3 th\u00eam m\u1eafm d\u1eb7m mu\u1ed1i)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ed9i dung h\u1eefu \u00edch ph\u1ea3i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong k\u1ebf ho\u1ea1ch marketing Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1edbt h\u00e0o h\u1ee9ng v\u1edbi marketing truy\u1ec1n th\u1ed1ng. H\u1ecd s\u1edf h\u1eefu \u0111\u1ea7u \u0111\u0129a \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh (ho\u1eb7c s\u1eb5n s\u00e0ng nh\u1ea5n n\u00fat chuy\u1ec3n k\u00eanh), th\u01b0\u1eddng b\u1ecf qua n\u1ed1t qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, v\u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing l\u00e0 g\u00ec? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/content-marketing-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing l\u00e0 g\u00ec? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"N\u1ed9i dung h\u1eefu \u00edch ph\u1ea3i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong k\u1ebf ho\u1ea1ch marketing Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1edbt h\u00e0o h\u1ee9ng v\u1edbi marketing truy\u1ec1n th\u1ed1ng. 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