{"id":1659,"date":"2014-12-27T08:23:21","date_gmt":"2014-12-27T08:23:21","guid":{"rendered":"https:\/\/kiencang.net\/?p=1659"},"modified":"2016-10-31T16:39:36","modified_gmt":"2016-10-31T16:39:36","slug":"inbound-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/inbound-marketing-la-gi\/","title":{"rendered":"Inbound Marketing l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>Ph\u01b0\u01a1ng ph\u00e1p Inbound<\/strong><\/p>\n<p><em>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 bi\u1ebfn m\u1ed9t ng\u01b0\u1eddi xa l\u1ea1 th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6bb6517f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6bb6517f\"  type=\"checkbox\" id=\"item-6577d6bb6517f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Phuong_phap_da_duoc_chung_minh_cho_thoi_dai_so\" title=\"Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh cho th\u1eddi \u0111\u1ea1i s\u1ed1\">Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh cho th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Hinh_ben_duoi_co_y_nghia_gi\" title=\"H\u00ecnh b\u00ean d\u01b0\u1edbi c\u00f3 \u00fd ngh\u0129a g\u00ec?\">H\u00ecnh b\u00ean d\u01b0\u1edbi c\u00f3 \u00fd ngh\u0129a g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Inbound_la_gi\" title=\"Inbound l\u00e0 g\u00ec?\">Inbound l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Lam_cho_marketing_tro_nen_dang_yeu\" title=\"L\u00e0m cho marketing tr\u1edf n\u00ean \u0111\u00e1ng y\u00eau\">L\u00e0m cho marketing tr\u1edf n\u00ean \u0111\u00e1ng y\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Bon_buoc_hanh_dong\" title=\"B\u1ed1n b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng\">B\u1ed1n b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Chuyen_doi\" title=\"Chuy\u1ec3n \u0111\u1ed5i\">Chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Gan_gui_va_Than_thiet_hon\" title=\"G\u1ea7n g\u0169i v\u00e0 Th\u00e2n thi\u1ebft h\u01a1n\">G\u1ea7n g\u0169i v\u00e0 Th\u00e2n thi\u1ebft h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Cam_thay_hanh_phuc\" title=\"C\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac\">C\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/inbound-marketing-la-gi\/#Mot_phuong_phap_moi\" title=\"M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi\">M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Phuong_phap_da_duoc_chung_minh_cho_thoi_dai_so\"><\/span>Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh cho th\u1eddi \u0111\u1ea1i s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u1ec3 t\u1eeb n\u0103m 2006, inbound marketing \u0111\u00e3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn, thay cho c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb outbound c\u0169 nh\u01b0 mua qu\u1ea3ng c\u00e1o, mua danh s\u00e1ch email, v\u00e0 c\u1ea7u nguy\u1ec7n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 k\u00e9o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn v\u1edbi c\u00f4ng ty, n\u01a1i h\u1ecd t\u1ef1 nhi\u00ean mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<p>B\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp c\u00e1c n\u1ed9i dung b\u1ea1n xu\u1ea5t b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng, ti\u1ebfp \u0111\u00f3 kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 c\u1ea3m th\u1ea5y vui th\u00edch theo th\u1eddi gian.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hinh_ben_duoi_co_y_nghia_gi\"><\/span>H\u00ecnh b\u00ean d\u01b0\u1edbi c\u00f3 \u00fd ngh\u0129a g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing.png\" rel=\"attachment wp-att-1660\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1660\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing.png\" alt=\"inbound-marketing\" width=\"1600\" height=\"745\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing.png 1600w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing-300x140.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing-768x358.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/02\/inbound-marketing-1024x477.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>D\u1ecdc theo ph\u00eda tr\u00ean c\u00f9ng l\u00e0 b\u1ed1n h\u00e0nh \u0111\u1ed9ng (Thu h\u00fat, Chuy\u1ec3n \u0111\u1ed5i, Th\u00e2n thi\u1ebft, C\u1ea3m th\u1ea5y vui s\u01b0\u1edbng) m\u00e0 c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng inbound ph\u1ea3i \u0111i qua \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi truy c\u1eadp, ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, v\u00e0 qu\u1ea3ng b\u00e1. D\u1ecdc ph\u00eda d\u01b0\u1edbi c\u00f9ng l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ty c\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a b\u1ed1n h\u00e0nh \u0111\u1ed9ng ph\u00eda tr\u00ean. (L\u01b0u \u00fd c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea b\u00ean d\u01b0\u1edbi m\u1ed7i h\u00e0nh \u0111\u1ed9ng l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean n\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i duy nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng! M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5, nh\u01b0 email, c\u00f3 th\u1ec3 l\u00e0 c\u1ea7n thi\u1ebft trong m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_la_gi\"><\/span>Inbound l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chia s\u1ebb l\u00e0 quan t\u00e2m v\u00e0 inbound h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung v\u1edbi to\u00e0n th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, inbound thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 gi\u1eef h\u1ecd quay tr\u1edf l\u1ea1i.<\/p>\n<p>Ch\u1ee7 \u0111\u1ec1 ch\u00ednh:<\/p>\n<p><strong>S\u00e1ng t\u1ea1o n\u1ed9i dung + Ph\u00e2n ph\u1ed1i<\/strong> &#8211; T\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 h\u00e3y chia s\u1ebb n\u1ed9i dung \u0111\u00f3 \u0111\u1ec3 n\u00f3 \u0111i xa h\u01a1n t\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p><strong>V\u00f2ng \u0111\u1eddi Ti\u1ebfp th\u1ecb<\/strong> &#8211; Ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 kh\u00f4ng t\u1eeb tr\u00ean tr\u1eddi r\u01a1i xu\u1ed1ng: h\u1ecd b\u1eaft \u0111\u1ea7u nh\u01b0 nh\u1eefng ng\u01b0\u1eddi xa l\u1ea1, ng\u01b0\u1eddi xem, li\u00ean h\u1ec7 v\u1edbi b\u1ea1n, v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. H\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap chuy\u1ec3n nh\u1eefng ng\u01b0\u1eddi l\u1ea1 th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1.<\/p>\n<p><strong>C\u00e1 nh\u00e2n h\u00f3a<\/strong> &#8211; L\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc (xem, nghe). Khi b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n theo th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/p>\n<p><strong>\u0110a k\u00eanh<\/strong> &#8211; Inbound marketing l\u00e0 \u0111a k\u00eanh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00ec n\u00f3 ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi kh\u1eafp m\u1ecdi n\u01a1i, trong c\u00e1c k\u00eanh m\u00e0 h\u1ecd mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.<\/p>\n<p><strong>T\u00edch h\u1ee3p<\/strong> &#8211; N\u1ed9i dung s\u00e1ng t\u1ea1o, xu\u1ea5t b\u1ea3n v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, t\u1ea5t c\u1ea3 l\u00e0m vi\u1ec7c v\u1edbi nhau m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o &#8211; cho ph\u00e9p b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p \u1edf \u0111\u00fang n\u01a1i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_cho_marketing_tro_nen_dang_yeu\"><\/span>L\u00e0m cho marketing tr\u1edf n\u00ean \u0111\u00e1ng y\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2014\/12\/khong-thoi-gian.png\" rel=\"attachment wp-att-1662\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1662\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2014\/12\/khong-thoi-gian.png\" alt=\"khong-thoi-gian\" width=\"600\" height=\"482\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2014\/12\/khong-thoi-gian.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2014\/12\/khong-thoi-gian-300x241.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>B\u1eb1ng vi\u1ec7c xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p \u1edf \u0111\u00fang n\u01a1i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n n\u00ean c\u00f3 li\u00ean quan v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, kh\u00f4ng gi\u00e1n \u0111o\u1ea1n. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec marketing c\u00f3 th\u1ec3 l\u00e0m m\u1ecdi ng\u01b0\u1eddi y\u00eau m\u1ebfn n\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bon_buoc_hanh_dong\"><\/span>B\u1ed1n b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Thu h\u00fat<\/h3>\n<p>Ch\u00fang ta kh\u00f4ng mu\u1ed1n c\u00e1c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp z\u1eddi \u01a1i \u0111\u1ea5t h\u1ee1i v\u00e0o trang web c\u1ee7a m\u00ecnh, ch\u00fang ta mu\u1ed1n ng\u01b0\u1eddi truy c\u1eadp ph\u00f9 h\u1ee3p. Ch\u00fang ta mu\u1ed1n nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, v\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac. Ai l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p \u0111\u00e2y? Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a ch\u00fang ta, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi ng\u01b0\u1eddi mua personas. Ng\u01b0\u1eddi mua personas l\u00e0 l\u00fd t\u01b0\u1edfng to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta th\u1ef1c s\u1ef1 th\u00edch, t\u1eeb trong ra ngo\u00e0i.<\/p>\n<p>Personas bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau, th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n, ph\u1ea3n \u0111\u1ed1i ph\u1ed5 bi\u1ebfn cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Personas c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi xung quanh m\u00e0 to\u00e0n b\u1ed9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng.<\/p>\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 thu h\u00fat \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng v\u00e0o trang web c\u1ee7a b\u1ea1n l\u00e0:<\/p>\n<p><strong>Blogging &#8211; Inbound marketing b\u1eaft \u0111\u1ea7u v\u1edbi blog<\/strong>. M\u1ed9t blog l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem m\u1edbi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y, b\u1ea1n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung \u00fd ngh\u0129a gi\u00fap tr\u1ea3 l\u1eddi c\u00e1c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd.<\/p>\n<p><strong>SEO<\/strong> &#8211; Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd, th\u01b0\u1eddng l\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm c\u00e1i g\u00ec \u0111\u00f3 h\u1ecd ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i \u0111\u00e1p. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt \u0111\u00fang l\u00fac, \u0111\u00fang n\u01a1i m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn, ph\u00e2n t\u00edch l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a trang web, t\u1ea1o ra n\u1ed9i dung, v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm<\/p>\n<p><strong>Website &#8211; trang web c\u1ee7a b\u1ea1n l\u00e0 c\u1eeda h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n<\/strong>. V\u00ec v\u1eady, h\u00e3y cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t! T\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng v\u00e0 chuy\u1ec3n \u0111\u1ed5i trang web c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng c\u1ee7a n\u1ed9i dung h\u1eefu \u00edch v\u1edbi m\u1ee5c ti\u00eau l\u00f4i k\u00e9o nh\u1eefng ng\u01b0\u1eddi l\u1ea1 gh\u00e9 th\u0103m trang.<\/p>\n<p><strong>Xu\u1ea5t b\u1ea3n n\u1ed9i dung l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong> &#8211; chi\u1ebfn l\u01b0\u1ee3c inbound th\u00e0nh c\u00f4ng l\u00e0 nh\u1edd n\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd &#8211; v\u00e0 xu\u1ea5t b\u1ea3n x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n chia s\u1ebb nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a b\u1ea1n, v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i h\u01a1n. T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng &#8211; n\u01a1i m\u00e0 ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf \u0111\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuyen_doi\"><\/span>Chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o website, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a h\u1ecd. \u00cdt nh\u1ea5t, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. Th\u00f4ng tin li\u00ean l\u1ea1c l\u00e0 \u0111\u1ed3ng ti\u1ec1n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. V\u00ec v\u1eady, \u0111\u1ec3 cho kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i cung c\u1ea5p cho b\u1ea1n \u0111\u1ed3ng ti\u1ec1n gi\u00e1 tr\u1ecb \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i cung c\u1ea5p cho h\u1ecd m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3 \u0111\u1ec3 quay tr\u1edf l\u1ea1i! \u0110\u00f3 l\u00e0 h\u00ecnh th\u1ee9c &#8220;thanh to\u00e1n&#8221; \u0111i k\u00e8m cho c\u00e1c n\u1ed9i dung, nh\u01b0 s\u00e1ch \u0111i\u1ec7n t\u1eed, trang tr\u1eafng, ho\u1eb7c t\u1edd tip &#8211; b\u1ea5t c\u1ee9 th\u00f4ng tin n\u00e0o s\u1ebd r\u1ea5t th\u00fa v\u1ecb v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho m\u1ed7i personas c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bao g\u1ed3m:<\/p>\n<p>Forms &#8211; \u0110\u1ec3 ng\u01b0\u1eddi truy c\u1eadp web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ecd ph\u1ea3i \u0111i\u1ec1n v\u00e0o m\u1ed9t form v\u00e0 g\u1eedi th\u00f4ng tin \u0111\u00f3 \u0111i. T\u1ed1i \u01b0u h\u00f3a form c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m cho b\u01b0\u1edbc n\u00e0y t\u1ea1o th\u00e0nh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng &#8211; K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 c\u00e1c n\u00fat ho\u1eb7c li\u00ean k\u1ebft khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n h\u00e0nh \u0111\u1ed9ng, nh\u01b0 &#8220;T\u1ea3i t\u00e0i li\u1ec7u&#8221; ho\u1eb7c &#8220;Tham d\u1ef1 Webinar.&#8221; N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, b\u1ea1n s\u1ebd kh\u00f4ng t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Landing Pages &#8211; Khi ng\u01b0\u1eddi truy c\u1eadp trang web click v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3, h\u1ecd n\u00ean \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn trang landing page. M\u1ed9t trang \u0111\u00edch l\u00e0 n\u01a1i cung c\u1ea5p h\u00e0nh \u0111\u1ed9ng m\u1eddi g\u1ecdi th\u1ef1c hi\u1ec7n, v\u00e0 n\u01a1i m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1eedi th\u00f4ng tin m\u00e0 t\u1eeb \u0111\u00f3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi h\u1ecd. Khi kh\u00e1ch truy c\u1eadp website \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu tr\u00ean trang \u0111\u00edch cho l\u1ea7n \u0111\u1ea7u ti\u00ean, kh\u00e1ch truy c\u1eadp tr\u1edf th\u00e0nh ng\u01b0\u1eddi li\u00ean h\u1ec7.<\/p>\n<p>Li\u00ean h\u1ec7 &#8211; Theo d\u00f5i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n \u0111ang chuy\u1ec3n \u0111\u1ed5i trong m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb t\u1eadp trung. C\u00f3 t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u1edf m\u1ed9t n\u01a1i gi\u00fap b\u1ea1n nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi m\u1ecdi t\u01b0\u01a1ng t\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 v\u1edbi \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c \u0111ang c\u00f3 &#8211; c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng qua email, m\u1ed9t trang \u0111\u00edch, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, hay nh\u1eefng c\u00e1i kh\u00e1c &#8211; v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c trong t\u01b0\u01a1ng lai \u0111\u1ec3 thu h\u00fat hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ea1o chuy\u1ec3n \u0111\u1ed5i, th\u00e2n thi\u1ec7n, v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gan_gui_va_Than_thiet_hon\"><\/span>G\u1ea7n g\u0169i v\u00e0 Th\u00e2n thi\u1ebft h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng. B\u1ea1n \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem ph\u00f9 h\u1ee3p v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, nh\u01b0ng b\u00e2y gi\u1edd b\u1ea1n c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n g\u1ea7n g\u0169i v\u00e0 th\u00e2n thi\u1ebft h\u01a1n v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p.<\/p>\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 bao g\u1ed3m:<\/p>\n<p><strong>CRM<\/strong> &#8211; Theo d\u00f5i c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c, c\u00e1c c\u00f4ng ty, nh\u1eefng giao d\u1ecbch, v\u00e0 d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) t\u1ea1o thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u00f4ng tin c\u1ea7n thi\u1ebft trong tay \u0111\u1ec3 tham gia t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/p>\n<p><strong>B\u00e1o c\u00e1o<\/strong> &#8211; L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111ang mang l\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t nh\u1ea5t? \u0110\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ch\u0103m s\u00f3c v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1? T\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111ang ph\u1ed1i h\u1ee3p v\u1edbi nhau ra sao.<\/p>\n<p><strong>Email<\/strong> &#8211; B\u1ea1n s\u1ebd l\u00e0m g\u00ec n\u1ebfu m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp nh\u1ea5p chu\u1ed9t v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, \u0111i\u1ec1n th\u00f4ng tin v\u00e0o m\u1ed9t trang landing page, ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u, nh\u01b0ng v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng? M\u1ed9t lo\u1ea1t c\u00e1c email t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, c\u00f3 li\u00ean quan c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap h\u1ecd s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n<p><strong>Ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong> &#8211; qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch email marketing v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00edch h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed7i giai \u0111o\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi truy c\u1eadp t\u1ea3i v\u1ec1 m\u1ed9t b\u00e1o c\u00e1o v\u1ec1 ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n g\u1eedi ti\u1ebfp m\u1ed9t lo\u1ea1t c\u00e1c email c\u00f3 li\u00ean quan. Nh\u01b0ng n\u1ebfu h\u1ecd theo d\u00f5i b\u1ea1n tr\u00ean Facebook v\u00e0 truy c\u1eadp c\u00e1c trang nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang web, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n thay \u0111\u1ed5i c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng mong mu\u1ed1n kh\u00e1c nhau.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cam_thay_hanh_phuc\"><\/span>C\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1ch th\u1ee9c Inbound l\u00e0 vi\u1ec7c cung c\u1ea5p n\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n, cho d\u00f9 h\u1ecd l\u00e0 ng\u01b0\u1eddi gh\u00e9 th\u0103m website, ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Ch\u1ec9 v\u00ec m\u1ed9t ai \u0111\u00f3 \u0111\u00e3 chuy\u1ec3n kho\u1ea3n ti\u1ec1n cho b\u1ea1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 qu\u00ean h\u1ecd! C\u00e1c c\u00f4ng ty inbound ti\u1ebfp t\u1ee5c ti\u1ebfp x\u00fac, c\u1ea3m th\u1ea5y vui v\u1ebb, v\u00e0 (hy v\u1ecdng) b\u00e1n th\u00eam \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i d\u1ef1a tr\u00ean vi\u1ec7c qu\u1ea3ng b\u00e1 ni\u1ec1m vui c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd y\u00eau th\u00edch.<\/p>\n<p>C\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/p>\n<p><strong>Kh\u1ea3o s\u00e1t<\/strong> &#8211; C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ra ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n mu\u1ed1n g\u00ec l\u00e0 b\u1eb1ng c\u00e1ch h\u1ecfi h\u1ecd. S\u1eed d\u1ee5ng th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u00e0 kh\u1ea3o s\u00e1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n<p><strong>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh<\/strong> &#8211; Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau hi\u1ec7n nay thay \u0111\u1ed5i d\u1ef1a tr\u00ean ng\u01b0\u1eddi mua persona v\u00e0 giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi.<\/p>\n<p><strong>N\u1ed9i dung th\u00f4ng minh<\/strong> &#8211; Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00e1c n\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd ph\u00f9 h\u1ee3p v\u1edbi l\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd. Gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m.<\/p>\n<p><strong>Gi\u00e1m s\u00e1t x\u00e3 h\u1ed9i<\/strong> &#8211; Theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t v\u1edbi b\u1ea1n. L\u1eafng nghe c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1eddi b\u00ecnh lu\u1eadn, s\u1edf th\u00edch, v\u00e0 kh\u00f4ng th\u00edch &#8211; sau \u0111\u00f3 ti\u1ebfp c\u1eadn h\u1ecd v\u1edbi n\u1ed9i dung c\u00f3 li\u00ean quan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mot_phuong_phap_moi\"><\/span>M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u01b0\u01a1ng ph\u00e1p Inbound \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n, c\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng, v\u00e0 v\u00f2ng \u0111\u1eddi d\u1ecdc theo con \u0111\u01b0\u1eddng t\u1eeb ng\u01b0\u1eddi xa l\u1ea1 t\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 trao quy\u1ec1n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, chuy\u1ec3n th\u00e0nh ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, v\u00e0 qu\u1ea3ng b\u00e1 ni\u1ec1m h\u1ea1nh ph\u00fac khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi th\u1eeba nh\u1eadn r\u1eb1ng inbound marketing kh\u00f4ng t\u1ef1 x\u1ea3y ra, b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e0 b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng gi\u00fap b\u1ea1n t\u1ea1o v\u00e0 cung c\u1ea5p n\u1ed9i dung s\u1ebd h\u1ea5p d\u1eabn ch\u00ednh x\u00e1c cho \u0111\u00fang ng\u01b0\u1eddi (ng\u01b0\u1eddi mua personas) v\u00e0o \u0111\u00fang n\u01a1i (k\u00eanh) t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p (giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi).<\/p>\n<p>(Ki\u1ebfn c\u00e0ng l\u01b0\u1ee3c d\u1ecbch t\u1eeb Hubspot &#8211; c\u00f3 th\u00eam m\u1eafm d\u1eb7m mu\u1ed1i)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u01b0\u01a1ng ph\u00e1p Inbound C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 bi\u1ebfn m\u1ed9t ng\u01b0\u1eddi xa l\u1ea1 th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing l\u00e0 g\u00ec? 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