{"id":13586,"date":"2022-08-30T09:58:00","date_gmt":"2022-08-30T02:58:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=13586"},"modified":"2023-07-23T18:57:05","modified_gmt":"2023-07-23T11:57:05","slug":"y-dinh-tim-kiem","status":"publish","type":"post","link":"https:\/\/kiencang.net\/y-dinh-tim-kiem\/","title":{"rendered":"Search intent hay \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffccc\">V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 g\u1eb7p nhi\u1ec1u ng\u01b0\u1eddi hay n\u00f3i \u1ea9n \u00fd, m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i ph\u00e2n t\u00edch m\u1ed9t ch\u00fat m\u1edbi hi\u1ec3u \u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau c\u00e2u n\u00f3i \u0111\u00f3. \u1ede \u0111\u00e2y c\u0169ng c\u00f3 n\u00e9t t\u01b0\u01a1ng t\u1ef1. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm khi g\u00f5 truy v\u1ea5n v\u00e0o \u00f4 t\u00ecm ki\u1ebfm, m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n trong ngh\u0129a \u0111en c\u1ee7a v\u00e0i t\u1eeb \u0111\u00f3 m\u00e0 th\u01b0\u1eddng c\u00f2n c\u00f3 c\u1ea3 t\u00e1 mong mu\u1ed1n \u1ea9n sau, d\u00f9 kh\u00f4ng ph\u1ea3i ai c\u0169ng gi\u1ed1ng ai, v\u00e0 m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng ban \u0111\u1ea7u trong \u00fd \u0111\u1ecbnh c\u0169ng kh\u00e1c nhau \u00edt nhi\u1ec1u. V\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung l\u00e0 ch\u00fang ta c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e0ng s\u00e2u, c\u00e0ng chi ti\u1ebft \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00e0ng t\u1ed1t, c\u00f3 nh\u01b0 v\u1eady th\u00ec m\u1edbi \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/seo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u traffic h\u01a1n<\/a> \u0111\u1ebfn website c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ee9 h\u1ea1ng cao h\u01a1n tr\u00ean Google<\/a>, b\u1ea1n thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111\u1ebfn website. Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 ho\u1eb7c \u0111\u1ec3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi gh\u00e9 th\u0103m th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn thu\u1eadt hay \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n t\u1edbi trang l\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n theo c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e2u ch\u1eef. D\u00f9 v\u1eady, \u0111\u1ec3 th\u1ef1c s\u1ef1 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ai \u0111\u00f3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, theo d\u00f5i nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed ho\u1eb7c quay tr\u1edf l\u1ea1i trang c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ednh \u0111\u1ebfn search intent (\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm). Khi \u1ea5y b\u1ea1n m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft chu\u1ea9n SEO th\u1ef1c s\u1ef1<\/a>, ch\u1ee9 kh\u00f4ng ch\u1ec9 thu\u1ea7n t\u00fay x\u00e2y d\u1ef1ng tr\u00ean t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd n\u00f3i cho b\u1ea1n bi\u1ebft \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ngh\u0129a l\u00e0 g\u00ec &amp; l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n cho \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm \u0111\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7454801d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7454801d\"  type=\"checkbox\" id=\"item-6577d7454801d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/#1_Y_dinh_tim_kiem_nghia_la_gi\" title=\"#1. \u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ngh\u0129a l\u00e0 g\u00ec?\">#1. \u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ngh\u0129a l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/#2_Bon_kieu_y_dinh_tim_kiem\" title=\"#2. B\u1ed1n ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm\">#2. B\u1ed1n ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/#3_Y_dinh_cua_tu_khoa\" title=\"#3. \u00dd \u0111\u1ecbnh c\u1ee7a t\u1eeb kh\u00f3a\">#3. \u00dd \u0111\u1ecbnh c\u1ee7a t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/#4_Lam_the_nao_toi_uu_hoa_noi_dung_cua_ban_cho_y_dinh_tim_kiem\" title=\"#4. L\u00e0m th\u1ebf n\u00e0o t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm\">#4. L\u00e0m th\u1ebf n\u00e0o t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/#5_Ket_luan\" title=\"#5. K\u1ebft lu\u1eadn\">#5. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Y_dinh_tim_kiem_nghia_la_gi\"><\/span>#1. \u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ngh\u0129a l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n m\u1ed9t t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y. T\u1ea1i sao h\u1ecd l\u1ea1i t\u00ecm ki\u1ebfm? C\u00f3 ph\u1ea3i h\u1ecd t\u00ecm ki\u1ebfm b\u1edfi v\u00ec h\u1ecd c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi v\u00e0 mu\u1ed1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3? C\u00f3 ph\u1ea3i h\u1ecd t\u00ecm ki\u1ebfm m\u1ed9t website c\u1ee5 th\u1ec3? Ho\u1eb7c h\u1ecd t\u00ecm ki\u1ebfm l\u00e0 v\u00ec mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3?<\/p>\n\n\n\n<p>Theo th\u1eddi gian, Google ng\u00e0y c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. V\u00e0 Google mu\u1ed1n x\u1ebfp h\u1ea1ng c\u00e1c trang cao nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t truy v\u1ea5n c\u1ee5 th\u1ec3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n kh\u1edbp v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp (audience).<\/p>\n\n\n\n<p>Trong <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>, \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap ch\u00fang ta ph\u00e2n lo\u1ea1i c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a kh\u00e1c nhau, v\u00e0 th\u1ef1c hi\u1ec7n SEO theo c\u00e1ch ch\u00fang ta mu\u1ed1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Bon_kieu_y_dinh_tim_kiem\"><\/span>#2. B\u1ed1n ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm kh\u00e1c nhau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm th\u00f4ng tin<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean ch\u00fang ta \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm th\u00f4ng tin. Nhi\u1ec1u ng\u01b0\u1eddi l\u00ean internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin. Th\u00f4ng tin v\u1ec1 th\u1eddi ti\u1ebft, th\u00f4ng tin v\u1ec1 gi\u00e1o d\u1ee5c tr\u1ebb em, th\u00f4ng tin v\u1ec1 SEO. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 ho\u1eb7c mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dd \u0111\u1ecbnh \u0111i\u1ec1u h\u01b0\u1edbng<\/h3>\n\n\n\n<p>Ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm th\u1ee9 hai \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u00fd \u0111\u1ecbnh \u0111i\u1ec1u h\u01b0\u1edbng (navigational intent). M\u1ecdi ng\u01b0\u1eddi v\u1edbi \u00fd \u0111\u1ecbnh n\u00e0y \u0111ang c\u1ed1 g\u1eafng truy c\u1eadp m\u1ed9t website c\u1ee5 th\u1ec3. Ch\u1eb3ng h\u1ea1n khi m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a Facebook, h\u1ecd th\u01b0\u1eddng mu\u1ed1n \u0111\u1ebfn website c\u1ee7a Facebook. T\u01b0\u01a1ng t\u1ef1 ai tra vnexpress, th\u01b0\u1eddng mu\u1ed1n \u0111\u1ebfn trang b\u00e1o \u0111i\u1ec7n t\u1eed c\u1ee7a FPT.<\/p>\n\n\n\n<p>X\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a \u0111i\u1ec1u h\u01b0\u1edbng ch\u1ec9 c\u00f3 \u00edch cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u1ee7a b\u1ea1n n\u1ebfu website c\u1ee7a b\u1ea1n l\u00e0 trang m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm. C\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, Yoast(*) c\u00f3 plugin v\u1ec1 Google Analytics, v\u00e0 ch\u00fang t\u00f4i c\u00f3 x\u1ebfp h\u1ea1ng kh\u00e1 t\u1ed1t v\u1edbi t\u1eeb kh\u00f3a Google Analytics. M\u1eb7c d\u00f9 v\u1eady kh\u00f4ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a ch\u00fang t\u00f4i. M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm Google Analytics l\u00e0 \u0111\u1ec3 t\u00ecm ki\u1ebfm website c\u1ee7a Google Analytics v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng bao gi\u1edd quan t\u00e2m \u0111\u1ebfn plugin c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>(*): Yoast kinh doanh nhi\u1ec1u s\u1ea3n ph\u1ea9m, ai l\u00e0m SEO ch\u1eafc kh\u00f4ng l\u1ea1 plugin SEO Yoast r\u1ea5t n\u1ed5i ti\u1ebfng trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dd \u0111\u1ecbnh giao d\u1ecbch<\/h3>\n\n\n\n<p>Ki\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm th\u1ee9 ba l\u00e0 \u00fd \u0111\u1ecbnh giao d\u1ecbch (transactional intent). Nhi\u1ec1u ng\u01b0\u1eddi mua \u0111\u1ed3 tr\u00ean internet v\u00e0 duy\u1ec7t web \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c giao d\u1ecbch h\u1eddi nh\u1ea5t. Nh\u1eefng ng\u01b0\u1eddi v\u1edbi \u00fd \u0111\u1ecbnh mua h\u00e0ng t\u00ecm ki\u1ebfm v\u1edbi \u00fd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n giao d\u1ecbch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng trong t\u01b0\u01a1ng lai (g\u1ea7n) s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc. M\u00e1y gi\u1eb7t n\u00e0o t\u1ed1t nh\u1ea5t? Plugin SEO n\u00e0o h\u1eefu d\u1ee5ng nh\u1ea5t? Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u0169ng c\u00f3 \u00fd \u0111\u1ecbnh mua b\u00e1n nh\u01b0ng h\u1ecd c\u1ea7n th\u00eam th\u1eddi gian v\u00e0 s\u1ef1 thuy\u1ebft ph\u1ee5c. \u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ki\u1ec3u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u00fd \u0111\u1ecbnh \u0111i\u1ec1u tra c\u00f3 t\u00ednh th\u01b0\u01a1ng m\u1ea1i (commercial investigating intents).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Y_dinh_cua_tu_khoa\"><\/span>#3. \u00dd \u0111\u1ecbnh c\u1ee7a t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng trong truy v\u1ea5n t\u00ecm ki\u1ebfm s\u1ebd \u0111\u01b0a ra th\u00f4ng tin v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u01b0 <em>mua<\/em>, <em>khuy\u1ebfn m\u1ea1i<\/em>, <em>gi\u1ea3m gi\u00e1<\/em>, h\u1ecd ch\u1eafc ch\u1eafn c\u00f3 kh\u1ea3 n\u0103ng mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. <\/p>\n\n\n\n<p>C\u0169ng v\u1eady, n\u1ebfu m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n mua n\u00f3. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u01b0 th\u00f4ng tin, l\u00e0m th\u1ebf n\u00e0o, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3, b\u1ea1n bi\u1ebft l\u00e0 h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh v\u1ec1 t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Lam_the_nao_toi_uu_hoa_noi_dung_cua_ban_cho_y_dinh_tim_kiem\"><\/span>#4. L\u00e0m th\u1ebf n\u00e0o t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng trang \u0111\u00edch c\u1ee7a b\u1ea1n kh\u1edbp kh\u00edt v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin, b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u01b0a cho h\u1ecd xem trang b\u00e1n s\u1ea3n ph\u1ea9m. \u00cdt nh\u1ea5t l\u00e0 kh\u00f4ng ph\u1ea3i ngay l\u1eadp t\u1ee9c. B\u1ea1n bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 s\u1ee3 h\u00e3i m\u00e0 b\u1ecf \u0111i m\u1ea5t. <\/p>\n\n\n\n<p>N\u1ebfu m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u1eebng l\u00e0m h\u1ecd ch\u00e1n n\u1ea3n v\u1edbi c\u00e1c b\u00e0i vi\u1ebft d\u00e0i ngo\u1eb1ng. D\u1eabn h\u1ecd \u0111\u1ebfn lu\u00f4n c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i h\u01a1n l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang s\u1ea3n ph\u1ea9m cho [b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng]. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ebfn c\u00e1ch s\u1eed d\u1ee5ng v\u1ee3t sao cho hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c b\u1ea1n t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a [c\u00e1ch smash trong c\u1ea7u l\u00f4ng].<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a. V\u00e0, c\u00f3 th\u1ec3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t (nh\u1ecf) trong \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u1ec1u truy c\u1eadp \u0111\u1ebfn c\u00f9ng trang \u0111\u00edch. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft nhi\u1ec1u h\u01a1n \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch truy c\u1eadp, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 h\u1ecfi h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t kh\u1ea3o s\u00e1t nh\u1ecf, bao g\u1ed3m c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c m\u1ecdi \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec, v\u00e0 \u0111\u1ec3 kh\u1ea3o s\u00e1t b\u1eadt l\u00ean khi m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n (nh\u01b0ng h\u00e3y l\u00e0m th\u1eadt kh\u00e9o l\u00e9o, tr\u00e1nh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecbu). \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n hi\u1ec3u bi\u1ebft s\u00e2u xa h\u01a1n v\u1ec1 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ket_luan\"><\/span>#5. K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung b\u1ea1n vi\u1ebft ra kh\u1edbp kh\u00edt v\u1edbi c\u1ea3 thu\u1eadt ng\u1eef m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u00f4ng tin h\u1eefu d\u1ee5ng khi m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u00ecm ki\u1ebfm v\u1ec1 th\u00f4ng tin. <\/p>\n\n\n\n<p>Nh\u01b0ng h\u00e3y \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trang b\u00e1n h\u00e0ng n\u1ebfu h\u1ecd \u0111ang nghi\u00eang v\u1ec1 vi\u1ec7c mua m\u1ed9t trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>P\/S: b\u00e0i c\u00f3 th\u00eam ho\u1eb7c thay \u0111\u1ed5i m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1ec3 th\u00edch h\u1ee3p h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc Vi\u1ec7t Nam<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft: <a href=\"https:\/\/yoast.com\/search-intent\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What is search intent?, t\u00e1c gi\u1ea3: Marieke van de Rakt<\/a>, website: Yoast, ng\u01b0\u1eddi d\u1ecbch: Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 g\u1eb7p nhi\u1ec1u ng\u01b0\u1eddi hay n\u00f3i \u1ea9n \u00fd, m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i ph\u00e2n t\u00edch m\u1ed9t ch\u00fat m\u1edbi hi\u1ec3u \u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau c\u00e2u n\u00f3i \u0111\u00f3. \u1ede \u0111\u00e2y c\u0169ng c\u00f3 n\u00e9t t\u01b0\u01a1ng t\u1ef1. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm khi g\u00f5 truy v\u1ea5n v\u00e0o \u00f4 t\u00ecm ki\u1ebfm, m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search intent hay \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 g\u00ec? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"description\" content=\"\u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ed9i dung. N\u1ed9i dung n\u00e0o c\u00e0ng kh\u1edbp v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng cao\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search intent hay \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 g\u00ec? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ed9i dung. N\u1ed9i dung n\u00e0o c\u00e0ng kh\u1edbp v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng cao\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T02:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T11:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/y-dinh-tim-kiem.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search intent hay \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 g\u00ec? &#8226; Ki\u1ebfn c\u00e0ng","description":"\u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ed9i dung. 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