{"id":13416,"date":"2019-09-27T09:46:37","date_gmt":"2019-09-27T09:46:37","guid":{"rendered":"https:\/\/kiencang.net\/?p=13416"},"modified":"2022-01-20T10:17:11","modified_gmt":"2022-01-20T03:17:11","slug":"huong-dan-su-dung-ahrefs","status":"publish","type":"post","link":"https:\/\/kiencang.net\/huong-dan-su-dung-ahrefs\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Ahrefs: h\u1ed7 tr\u1ee3 SEO to\u00e0n di\u1ec7n cho website"},"content":{"rendered":"\n
Ahrefs<\/a> l\u00e0 m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/a>, n\u00f3 c\u00f3 gi\u00e1 kh\u00f4ng h\u1ec1 r\u1ebb, v\u1edbi g\u00f3i th\u1ea5p nh\u1ea5t \u0111\u00e3 l\u00ean \u0111\u1ebfn 99 USD\/th\u00e1ng.<\/p>\n\n\n\nNh\u01b0ng qu\u1ea3 th\u1ef1c l\u00e0 \u0111\u1eaft s\u1eaft ra mi\u1ebfng m\u1ecdi ng\u01b0\u1eddi \u1ea1, b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Ahrefs<\/strong> n\u00e0y s\u1ebd cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y th\u1eadt hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nInfographic \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi Canva<\/a> v\u1edbi icon mi\u1ec5n ph\u00ed t\u1eeb Iconfinder<\/a><\/em><\/p>\n\n\n\n\n\nM\u1ee5c l\u1ee5c<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\n1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/a><\/li>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/a><\/li>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li>3. T\u00ecm c\u00e1c n\u1ed9i dung c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t tr\u00ean website b\u1ea5t k\u1ef3<\/a><\/li>4. T\u00ecm v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang\/website b\u1ea5t k\u1ef3<\/a><\/li>5. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c URL c\u1ee5 th\u1ec3 n\u00e0o tr\u00ean website c\u00f3 nhi\u1ec1u backlink nh\u1ea5t<\/a><\/li>6. Bi\u1ebft c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh g\u1ea7n nh\u1ea5t<\/a><\/li>7. Ki\u1ec3m tra c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u00ean trang b\u1ea1n mu\u1ed1n SEO<\/a><\/li>8. \u0110\u00e1nh gi\u00e1 c\u00e1c link tr\u1ecf ra b\u00ean ngo\u00e0i<\/a><\/li>9. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o<\/a><\/li>10. Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/a><\/li>11. S\u1eed d\u1ee5ng Content Explorer trong Ahrefs \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung<\/a><\/li>T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n ngh\u0129 ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft, th\u00ec \u0111\u1eebng vi\u1ebft ngay v\u1ed9i! l\u00fd do n\u1eb1m \u1edf ch\u1ed7, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\nKh\u00f4ng c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/li>C\u00f3 t\u00ecm ki\u1ebfm, nh\u01b0ng t\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/li><\/ul>\n\n\n\nL\u00fac n\u00e0y b\u1ea1n n\u00ean v\u00e0o ph\u1ea7n Keywords explorer<\/strong> tr\u00ean Ahrefs \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1ecbnh SEO.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u trang<\/strong> nh\u01b0 Google, Youtube, Yahoo, v\u00e2n v\u00e2n. Ph\u1ea7n n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n SEO tr\u00ean nh\u1eefng trang \u0111\u1eb7c th\u00f9, ch\u1eb3ng h\u1ea1n video tr\u00ean Youtube. C\u00f2n n\u00f3i chung, n\u1ebfu \u0111\u1ec3 SEO b\u00e0i vi\u1ebft, ch\u1ecdn Google l\u00e0 t\u1ed1t nh\u1ea5t<\/li>N\u1ebfu b\u1ea1n vi\u1ebft cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ea5t n\u01b0\u1edbc n\u00e0o, h\u00e3y ch\u1ecdn t\u01b0\u01a1ng \u1ee9ng cho khu v\u1ef1c \u0111\u1ea5y<\/strong>. Th\u00f4ng th\u01b0\u1eddng \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\nC\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
Nh\u01b0ng qu\u1ea3 th\u1ef1c l\u00e0 \u0111\u1eaft s\u1eaft ra mi\u1ebfng m\u1ecdi ng\u01b0\u1eddi \u1ea1, b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Ahrefs<\/strong> n\u00e0y s\u1ebd cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y th\u1eadt hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nInfographic \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi Canva<\/a> v\u1edbi icon mi\u1ec5n ph\u00ed t\u1eeb Iconfinder<\/a><\/em><\/p>\n\n\n\n\n\nM\u1ee5c l\u1ee5c<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\n1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/a><\/li>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/a><\/li>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li>3. T\u00ecm c\u00e1c n\u1ed9i dung c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t tr\u00ean website b\u1ea5t k\u1ef3<\/a><\/li>4. T\u00ecm v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang\/website b\u1ea5t k\u1ef3<\/a><\/li>5. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c URL c\u1ee5 th\u1ec3 n\u00e0o tr\u00ean website c\u00f3 nhi\u1ec1u backlink nh\u1ea5t<\/a><\/li>6. Bi\u1ebft c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh g\u1ea7n nh\u1ea5t<\/a><\/li>7. Ki\u1ec3m tra c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u00ean trang b\u1ea1n mu\u1ed1n SEO<\/a><\/li>8. \u0110\u00e1nh gi\u00e1 c\u00e1c link tr\u1ecf ra b\u00ean ngo\u00e0i<\/a><\/li>9. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o<\/a><\/li>10. Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/a><\/li>11. S\u1eed d\u1ee5ng Content Explorer trong Ahrefs \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung<\/a><\/li>T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n ngh\u0129 ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft, th\u00ec \u0111\u1eebng vi\u1ebft ngay v\u1ed9i! l\u00fd do n\u1eb1m \u1edf ch\u1ed7, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\nKh\u00f4ng c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/li>C\u00f3 t\u00ecm ki\u1ebfm, nh\u01b0ng t\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/li><\/ul>\n\n\n\nL\u00fac n\u00e0y b\u1ea1n n\u00ean v\u00e0o ph\u1ea7n Keywords explorer<\/strong> tr\u00ean Ahrefs \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1ecbnh SEO.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u trang<\/strong> nh\u01b0 Google, Youtube, Yahoo, v\u00e2n v\u00e2n. Ph\u1ea7n n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n SEO tr\u00ean nh\u1eefng trang \u0111\u1eb7c th\u00f9, ch\u1eb3ng h\u1ea1n video tr\u00ean Youtube. C\u00f2n n\u00f3i chung, n\u1ebfu \u0111\u1ec3 SEO b\u00e0i vi\u1ebft, ch\u1ecdn Google l\u00e0 t\u1ed1t nh\u1ea5t<\/li>N\u1ebfu b\u1ea1n vi\u1ebft cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ea5t n\u01b0\u1edbc n\u00e0o, h\u00e3y ch\u1ecdn t\u01b0\u01a1ng \u1ee9ng cho khu v\u1ef1c \u0111\u1ea5y<\/strong>. Th\u00f4ng th\u01b0\u1eddng \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\nC\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
Infographic \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi Canva<\/a> v\u1edbi icon mi\u1ec5n ph\u00ed t\u1eeb Iconfinder<\/a><\/em><\/p>\n\n\n\n\n\nM\u1ee5c l\u1ee5c<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\n1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/a><\/li>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/a><\/li>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li>3. T\u00ecm c\u00e1c n\u1ed9i dung c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t tr\u00ean website b\u1ea5t k\u1ef3<\/a><\/li>4. T\u00ecm v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang\/website b\u1ea5t k\u1ef3<\/a><\/li>5. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c URL c\u1ee5 th\u1ec3 n\u00e0o tr\u00ean website c\u00f3 nhi\u1ec1u backlink nh\u1ea5t<\/a><\/li>6. Bi\u1ebft c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh g\u1ea7n nh\u1ea5t<\/a><\/li>7. Ki\u1ec3m tra c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u00ean trang b\u1ea1n mu\u1ed1n SEO<\/a><\/li>8. \u0110\u00e1nh gi\u00e1 c\u00e1c link tr\u1ecf ra b\u00ean ngo\u00e0i<\/a><\/li>9. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o<\/a><\/li>10. Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/a><\/li>11. S\u1eed d\u1ee5ng Content Explorer trong Ahrefs \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung<\/a><\/li>T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n ngh\u0129 ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft, th\u00ec \u0111\u1eebng vi\u1ebft ngay v\u1ed9i! l\u00fd do n\u1eb1m \u1edf ch\u1ed7, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\nKh\u00f4ng c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/li>C\u00f3 t\u00ecm ki\u1ebfm, nh\u01b0ng t\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/li><\/ul>\n\n\n\nL\u00fac n\u00e0y b\u1ea1n n\u00ean v\u00e0o ph\u1ea7n Keywords explorer<\/strong> tr\u00ean Ahrefs \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1ecbnh SEO.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u trang<\/strong> nh\u01b0 Google, Youtube, Yahoo, v\u00e2n v\u00e2n. Ph\u1ea7n n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n SEO tr\u00ean nh\u1eefng trang \u0111\u1eb7c th\u00f9, ch\u1eb3ng h\u1ea1n video tr\u00ean Youtube. C\u00f2n n\u00f3i chung, n\u1ebfu \u0111\u1ec3 SEO b\u00e0i vi\u1ebft, ch\u1ecdn Google l\u00e0 t\u1ed1t nh\u1ea5t<\/li>N\u1ebfu b\u1ea1n vi\u1ebft cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ea5t n\u01b0\u1edbc n\u00e0o, h\u00e3y ch\u1ecdn t\u01b0\u01a1ng \u1ee9ng cho khu v\u1ef1c \u0111\u1ea5y<\/strong>. Th\u00f4ng th\u01b0\u1eddng \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\nC\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
M\u1ee5c l\u1ee5c<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\n1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/a><\/li>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/a><\/li>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li>3. T\u00ecm c\u00e1c n\u1ed9i dung c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t tr\u00ean website b\u1ea5t k\u1ef3<\/a><\/li>4. T\u00ecm v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang\/website b\u1ea5t k\u1ef3<\/a><\/li>5. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c URL c\u1ee5 th\u1ec3 n\u00e0o tr\u00ean website c\u00f3 nhi\u1ec1u backlink nh\u1ea5t<\/a><\/li>6. Bi\u1ebft c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh g\u1ea7n nh\u1ea5t<\/a><\/li>7. Ki\u1ec3m tra c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u00ean trang b\u1ea1n mu\u1ed1n SEO<\/a><\/li>8. \u0110\u00e1nh gi\u00e1 c\u00e1c link tr\u1ecf ra b\u00ean ngo\u00e0i<\/a><\/li>9. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o<\/a><\/li>10. Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/a><\/li>11. S\u1eed d\u1ee5ng Content Explorer trong Ahrefs \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung<\/a><\/li>T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>1. S\u1eed d\u1ee5ng Ahrefs \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n ngh\u0129 ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft, th\u00ec \u0111\u1eebng vi\u1ebft ngay v\u1ed9i! l\u00fd do n\u1eb1m \u1edf ch\u1ed7, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\nKh\u00f4ng c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/li>C\u00f3 t\u00ecm ki\u1ebfm, nh\u01b0ng t\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/li><\/ul>\n\n\n\nL\u00fac n\u00e0y b\u1ea1n n\u00ean v\u00e0o ph\u1ea7n Keywords explorer<\/strong> tr\u00ean Ahrefs \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1ecbnh SEO.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u trang<\/strong> nh\u01b0 Google, Youtube, Yahoo, v\u00e2n v\u00e2n. Ph\u1ea7n n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n SEO tr\u00ean nh\u1eefng trang \u0111\u1eb7c th\u00f9, ch\u1eb3ng h\u1ea1n video tr\u00ean Youtube. C\u00f2n n\u00f3i chung, n\u1ebfu \u0111\u1ec3 SEO b\u00e0i vi\u1ebft, ch\u1ecdn Google l\u00e0 t\u1ed1t nh\u1ea5t<\/li>N\u1ebfu b\u1ea1n vi\u1ebft cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ea5t n\u01b0\u1edbc n\u00e0o, h\u00e3y ch\u1ecdn t\u01b0\u01a1ng \u1ee9ng cho khu v\u1ef1c \u0111\u1ea5y<\/strong>. Th\u00f4ng th\u01b0\u1eddng \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\nC\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n ngh\u0129 ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft, th\u00ec \u0111\u1eebng vi\u1ebft ngay v\u1ed9i! l\u00fd do n\u1eb1m \u1edf ch\u1ed7, ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n
L\u00fac n\u00e0y b\u1ea1n n\u00ean v\u00e0o ph\u1ea7n Keywords explorer<\/strong> tr\u00ean Ahrefs \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1ecbnh SEO.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u trang<\/strong> nh\u01b0 Google, Youtube, Yahoo, v\u00e2n v\u00e2n. Ph\u1ea7n n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n SEO tr\u00ean nh\u1eefng trang \u0111\u1eb7c th\u00f9, ch\u1eb3ng h\u1ea1n video tr\u00ean Youtube. C\u00f2n n\u00f3i chung, n\u1ebfu \u0111\u1ec3 SEO b\u00e0i vi\u1ebft, ch\u1ecdn Google l\u00e0 t\u1ed1t nh\u1ea5t<\/li>N\u1ebfu b\u1ea1n vi\u1ebft cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ea5t n\u01b0\u1edbc n\u00e0o, h\u00e3y ch\u1ecdn t\u01b0\u01a1ng \u1ee9ng cho khu v\u1ef1c \u0111\u1ea5y<\/strong>. Th\u00f4ng th\u01b0\u1eddng \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\nC\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\n
C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>:<\/p>\n\n\n\n<\/span>#1: Nh\u1eadp t\u1eeb kh\u00f3a ho\u1eb7c \u00fd t\u01b0\u1edfng b\u1ea1n \u0111\u1ecbnh SEO v\u00e0o \u00f4 r\u1ed3i nh\u1ea5n t\u00ecm ki\u1ebfm<\/strong><\/span><\/h2>\n\n\n\nCh\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
Ch\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n vi\u1ebft g\u00ec \u0111\u00f3 v\u1ec1 excel<\/em> (ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh c\u1ee7a microsoft office), t\u00f4i s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ki\u1ec3m tra.<\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a \u0111\u01a1n c\u00f2n r\u1ea5t chung chung ki\u1ec3u nh\u01b0: excel<\/em>, ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: mua chu\u1ed9t m\u00e1y t\u00ednh<\/em>.<\/p>\n\n\n\n<\/span>#2: \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nKeyword difficulty<\/strong>: ngh\u0129a l\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, v\u1ec1 c\u0103n b\u1ea3n n\u00f3 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink website c\u1ea7n c\u00f3 \u0111\u1ec3 trang c\u1ee7a b\u1ea1n n\u1eb1m trong top 10 v\u1edbi t\u1eeb kh\u00f3a n\u00e0y. Gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn th\u00ec t\u1eeb kh\u00f3a c\u00e0ng kh\u00f3 SEO, nh\u01b0 h\u00ecnh tr\u00ean b\u1ea1n c\u1ea7n 23 backlink t\u1eeb c\u00e1c website kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10. Nh\u00ecn chung \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cao n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a chung chung<\/em> (t\u1eeb kh\u00f3a c\u00f3 1 t\u1eeb ho\u1eb7c 2 t\u1eeb), ho\u1eb7c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u1edbn<\/em>. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua iphone<\/em> c\u00f3 \u0111\u1ed9 kh\u00f3 cao h\u01a1n nhi\u1ec1u (b\u1ea1n c\u1ea7n \u0111\u1ebfn 49 website tr\u1ecf v\u1ec1 \u0111\u1ec3 l\u1ecdt v\u00e0o top 10):<\/li>Search volume<\/strong>: ngh\u0129a l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/a> (trung b\u00ecnh tr\u00ean th\u00e1ng), nh\u00ecn chung kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 t\u1eeb kh\u00f3a mu\u1ed1n SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00e0 35 ng\u00e0n l\u01b0\u1ee3t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p ch\u01b0a h\u1eb3n l\u00e0 \u0111\u00e1ng lo, v\u00ec c\u00f3 th\u1ec3 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/em> \u0111\u00f3 \u00edt ng\u01b0\u1eddi t\u00ecm, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a n\u00f3 th\u00ec nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u01a1n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> nh\u00e9. P\/S: v\u1edbi t\u1eeb kh\u00f3a c\u00f2n chung chung, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 \u0111\u00e1ng m\u1eebng, v\u00e0 \u0111a s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y \u0111\u1ec1u nh\u01b0 v\u1eady.<\/li>Not clicked: 58%<\/strong> ngh\u0129a l\u00e0 c\u00f3 58% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y nh\u01b0ng kh\u00f4ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o c\u1ea3. Ph\u1ea7n c\u00f2n l\u1ea1i Clicked: 42%<\/strong> ngh\u0129a l\u00e0 c\u00f3 42% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f3 click. T\u1ea1i sao m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 click nhi\u1ec1u h\u01a1n trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi. C\u00f2n \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a mua chu\u1ed9t m\u00e1y t\u00ednh<\/em> c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 cao h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb 79%<\/li>CPS<\/strong>: Click Per Search, s\u1ed1 l\u01b0\u1ee3t click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm. N\u1ebfu nh\u1ecf h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u m\u00e0 click \u00edt, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu l\u1edbn h\u01a1n 1 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng click nhi\u1ec1u l\u1ea7n cho m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a excel<\/em> c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 35 ng\u00e0n nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click kho\u1ea3ng 20 ng\u00e0n, n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 0,57 (=20\/35). C\u00f2n t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel <\/em>c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng click c\u1ee7a n\u00f3 x\u1ea5p x\u1ec9 39,5 ng\u00e0n n\u00ean CPS c\u1ee7a n\u00f3 l\u00e0 1,36 (=39,5\/29). Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u1edbi nhi\u1ec1u t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n click v\u00e0o b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi (v\u00ed d\u1ee5 Messi bao nhi\u00eau tu\u1ed5i<\/em>), ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i x\u1edbi tung c\u1ea3 top 10 l\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p<\/li>RR<\/strong>: Return Rate, s\u1ed1 l\u01b0\u1ee3t trung m\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong 30 ng\u00e0y qua. Ahrefs n\u00f3i r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u thu\u1ea7n t\u00fay gi\u00e1 tr\u1ecb m\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau th\u00ec s\u1ebd t\u1ed1t h\u01a1n.<\/li>Clicks 20K<\/strong> ngh\u0129a l\u00e0 c\u00f3 20 ng\u00e0n click h\u00e0ng th\u00e1ng v\u1edbi t\u1eeb kh\u00f3a n\u00e0y, v\u1edbi 21% t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0 79% t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic). N\u1ebfu t\u1ef7 l\u1ec7 paid c\u00e0ng cao, n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean s\u1ebd c\u00e0ng v\u1ea5t v\u1ea3 (xem th\u00eam: qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean<\/a> nh\u01b0 th\u1ebf n\u00e0o). T\u1ef7 l\u1ec7 n\u00e0y thay \u0111\u1ed5i t\u00f9y t\u1eebng t\u1eeb kh\u00f3a. C\u00e1c t\u1eeb kh\u00f3a c\u00f3 “m\u00f9i mua b\u00e1n” s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 paid cao, v\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em>, c\u00f3 t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n l\u00e0 38%, c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho SEO ch\u1ec9 c\u00f2n 62%<\/li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u00f2n c\u1ef1c \u0111oan h\u01a1n khi t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 49%, \u0111\u00f3 l\u00e0 v\u1edbi t\u1eeb kh\u00f3a “samsung a50<\/em>“. Khi th\u1eed tra t\u1eeb kh\u00f3a n\u00e0y tr\u00ean Google b\u1ea1n s\u1ebd hi\u1ec3u l\u00e0 t\u1ea1i sao, c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 b\u00ean tay ph\u1ea3i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y:<\/li>CPC 0,03$<\/strong>: \u0111\u00e2y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh cho 1 l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng<\/li>Bi\u1ec3u \u0111\u1ed3<\/strong> ngay b\u00ean d\u01b0\u1edbi cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo t\u1eebng th\u00e1ng trong kho\u1ea3ng 2 n\u0103m qua (t\u1eeb th\u00e1ng 3 n\u0103m 2017 \/ Since Mar, 2017)<\/li>Global volume<\/strong>: cho bi\u1ebft kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c. N\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh qu\u1ed1c t\u1ebf (nh\u01b0 iphone, excel, SEO, v\u00e2n v\u00e2n) gi\u00e1 tr\u1ecb n\u00e0y th\u01b0\u1eddng c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi con s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu t\u1eeb kh\u00f3a l\u00e0 t\u1eeb ch\u1ee9a t\u1eeb thu\u1ea7n Vi\u1ec7t, con s\u1ed1 t\u1ea1i qu\u1ed1c gia kh\u00e1c s\u1ebd r\u1ea5t th\u1ea5p ho\u1eb7c Ahrefs s\u1ebd kh\u00f4ng c\u00f3 th\u00f4ng tin. V\u00ed d\u1ee5 t\u1eeb kh\u00f3a mua \u0111i\u1ec7n tho\u1ea1i<\/em> ch\u1ec9 c\u00f3 \u1edf khu v\u1ef1c Vi\u1ec7t Nam<\/li>Parent topic<\/strong>: t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0o, v\u00e0 l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a trang \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3 l\u00e0 bao nhi\u00eau. \u1ede \u0111\u00e2y trang Office ti\u1ebfng Vi\u1ec7t nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 4,5 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp<\/li><\/ul>\n\n\n\n#3: C\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nHaving same terms<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111ang \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 c\u00f3 29 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a chuy\u1ec3n pdf sang excel<\/em><\/li>Questions<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u1edf d\u1ea1ng c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n h\u00e0m round trong excel l\u00e0 g\u00ec? <\/em>N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd r\u1ea5t nhi\u1ec1u website ti\u1ebfn h\u00e0nh SEO t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi, n\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3<\/li>Also rank for<\/strong>: m\u1ed9t trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u1ec9 v\u00e0i t\u1eeb kh\u00f3a<\/a>, m\u00e0 th\u01b0\u1eddng l\u00e0 kh\u00e1 nhi\u1ec1u. \u1ede \u0111\u00e2y Ahrefs k\u00e9o 10 trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a b\u1ea1n ki\u1ec3m tra, r\u1ed3i xem c\u00e1c trang \u0111\u00f3 c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o n\u1eefa. ch\u1eb3ng h\u1ea1n nh\u1eefng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a excel<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a microsoft office 2010<\/em>. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a mua iphone<\/em> c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a sau:<\/li>Newly discovered<\/strong>: l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1edbi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 th\u1ee9 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00f3 mu\u1ed1n SEO hay kh\u00f4ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn excel:<\/li><\/ul>\n\n\n\nC\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
C\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3, v\u00e0 \u1edf \u0111\u00e2y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n\n\n\n
C\u00f2n \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f3a m\u1edbi li\u00ean quan \u0111\u1ebfn mua iphone<\/em>:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
Nh\u01b0 v\u1eady l\u00e0 v\u1edbi vi\u1ec7c n\u1eeda cu\u1ed1i n\u0103m 2019, iphone ra h\u00e0ng lo\u1ea1t m\u1eabu m\u00e1y m\u1edbi, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00ean mua iphone c\u0169 n\u00e0o trong th\u1eddi \u0111i\u1ec3m n\u00e0y (khi iphone ra d\u00f2ng m\u00e1y m\u1edbi, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u d\u00f2ng m\u00e1y c\u0169, ho\u1eb7c iphone c\u0169 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u).<\/p>\n\n\n\n
\u1ede c\u1ea3 4 m\u1ee5c li\u00ean quan \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o View all<\/em> \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
C\u00e1c t\u1eeb vi\u1ebft t\u1eaft<\/strong>:<\/p>\n\n\n\nKD<\/strong>: \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a<\/li>Clicks<\/strong>: s\u1ed1 l\u1ea7n click<\/li>CPC<\/strong>: gi\u00e1 ti\u1ec1n 1 click n\u1ebfu t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>CPS<\/strong> v\u00e0 RR<\/strong> \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean<\/li>SF<\/strong>: vi\u1ebft t\u1eaft c\u1ee7a SERP features \/ c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng tr\u00ean SERP, bao g\u1ed3m Top stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u), Thumbnails (h\u00ecnh thu nh\u1ecf), Videos Image pack (\u1ea3nh), Knowledge panel (bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c). Ph\u1ea7n n\u00e0y cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a SERP c\u00f3 m\u1eb7t. 5 l\u00e0 cao nh\u1ea5t, h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng (\u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong h\u00ecnh ch\u1eef nh\u1eadt)<\/li>Parent topic<\/strong>: thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 cha n\u00e0o (c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u1ecdi l\u00e0 Parent topic)<\/li>SERP<\/strong>: trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>Updated<\/strong>: th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t khi n\u00e0o. N\u00f3i chung n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ea1ng hi\u1ebfm, th\u00ec d\u1eef li\u1ec7u s\u1ebd hay \u0111\u01b0\u1ee3c tra c\u1ee9u tr\u00ean Ahrefs v\u00e0 v\u00ec th\u1ebf m\u00e0 n\u00f3 s\u1ebd c\u1eadp nh\u1eadt. C\u00f2n n\u1ebfu t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u00edt ng\u01b0\u1eddi tra n\u00f3 c\u00f3 th\u1ec3 xa h\u01a1n hi\u1ec7n t\u1ea1i, v\u00e0 n\u1ebfu mu\u1ed1n xem s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt nh\u1ea5t h\u00e3y \u1ea5n v\u00e0o v\u00f2ng tr\u00f2n m\u0169i t\u00ean ngay b\u00ean c\u1ea1nh. D\u1eef li\u1ec7u c\u1eadp nh\u1eadt c\u00e1ch v\u00e0i ng\u00e0y hay c\u1ea3 th\u00e1ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u…<\/li><\/ul>\n\n\n\nN\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nT\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\nT\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\nB\u1ea1n kh\u00f4ng d\u00f9ng Ahrefs th\u01b0\u1eddng xuy\u00ean<\/strong>: b\u1ea1n mua d\u00f9ng trong 1 th\u00e1ng, d\u00f9ng t\u1eb9t ga \u0111\u1ec3 ki\u1ec3m tra, l\u01b0u d\u1eef li\u1ec7u l\u1ea1i \u0111\u1ec3 c\u00e1c th\u00e1ng sau c\u00f2n d\u00f9ng<\/li>B\u1ea1n c\u1ea7n g\u1eedi b\u00e1o c\u00e1o<\/strong>: ch\u1eb3ng h\u1ea1n cho kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd c\u1ea7n SEO<\/li><\/ul>\n\n\n\nSERP position history for “excel”: l\u1ecbch s\u1eed trang SERO cho t\u1eeb kh\u00f3a excel<\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\nKh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a n\u00e0o c\u0169ng c\u00f3 l\u1ecbch s\u1eed SERP, ch\u1ec9 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn m\u1edbi c\u00f3<\/li>L\u1ecbch s\u1eed v\u1ecb tr\u00ed d\u00e0nh cho 5 trang \u0111\u1ee9ng \u0111\u1ea7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i trong v\u00f2ng 6 th\u00e1ng qua<\/li>Trang SERP c\u00f3 l\u1ecbch s\u1eed c\u00e0ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian c\u00e0ng d\u00e0i th\u00ec n\u00f3i chung c\u00e0ng kh\u00f3 cho b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\nPh\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ed9i dung t\u1ed5ng quan cho trang SERP<\/strong><\/h3>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\nAR<\/strong>: Ahrefs Rank, c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a Ahrefs c\u00e1c trang web tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a trang (c\u0103n c\u1ee9 h\u1ed3 s\u01a1 backlink, g\u1ea7n gi\u1ed1ng v\u1edbi PageRank<\/a>). AR c\u00e0ng nh\u1ecf ngh\u0129a l\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng c\u00e0ng t\u1ed1t<\/li>DR<\/strong>: Domain Rating, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ean mi\u1ec1n, n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100, gi\u00e1 tr\u1ecb c\u00e0ng cao ngh\u0129a l\u00e0 c\u00e0ng m\u1ea1nh. C\u00e1i n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng v\u1edbi PageRank, v\u00e0 hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website kh\u00e1c nhau<\/li>UR<\/strong>: URL Rating, s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a c\u1ea3 t\u00ean mi\u1ec1n<\/li>Backlinks<\/strong>: s\u1ed1 l\u01b0\u1ee3ng backlink m\u00e0 URL c\u1ee5 th\u1ec3 \u0111ang c\u00f3<\/li>Domains<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n duy nh\u1ea5t \u0111ang tr\u1ecf v\u1ec1 URL. M\u1ed9t Domain c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u backlink tr\u1ecf v\u1ec1, v\u00ec v\u1eady m\u00e0 s\u1ed1 l\u01b0\u1ee3ng Backlink lu\u00f4n l\u1edbn h\u01a1n l\u01b0\u1ee3ng Domain tr\u1ecf v\u1ec1<\/li>Traffic<\/strong>: d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 trang nh\u1eadn \u0111\u01b0\u1ee3c<\/li>Keyword<\/strong>: s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. Th\u01b0\u1eddng th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) c\u00e0ng l\u1edbn th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u00e0ng nhi\u1ec1u<\/li>Top keyword<\/strong>: t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li>Volume<\/strong>: kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a top keyword<\/li><\/ul>\n\n\n\n<\/span>2. \u0110i\u1ec1u tra c\u00e1c ch\u1ec9 s\u1ed1 SEO quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\nC\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\nS\u1ee9c m\u1ea1nh c\u1ee7a trang<\/li>S\u1ed1 l\u01b0\u1ee3ng backlink, c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn<\/li>C\u00e1c trang n\u00e0o tr\u00ean website c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t<\/li>C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website<\/li>V\u00e2n v\u00e2n<\/li><\/ul>\n\n\n\nCh\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\nGi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nC\u00e1c ch\u1ec9 s\u1ed1 Ahrefs Rank, UR, DR t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y \u00fd ngh\u0129a \u1edf tr\u00ean, b\u1ea1n n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs<\/a>.<\/li>Trang c\u00f3 132 t\u00ean mi\u1ec1n duy nh\u1ea5t tr\u1ecf v\u1ec1 (referring domains) v\u00e0 1,73 ng\u00e0n backlinks t\u1eeb c\u00e1c t\u00ean mi\u1ec1n \u0111\u00f3<\/li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra trang l\u00e0 15,8 ng\u00e0n t\u1eeb<\/li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 21,1 ng\u00e0n<\/li>\u01af\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a trang v\u00e0o kho\u1ea3ng 1,6 ng\u00e0n \u0111\u00f4 (d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb kh\u00f3a nh\u00e2n v\u1edbi l\u01b0u l\u01b0\u1ee3ng)<\/li><\/ul>\n\n\n\nM\u1ed9t s\u1ed1 l\u01b0u \u00fd:<\/p>\n\n\n\nS\u1ed1 li\u1ec7u v\u1ec1 backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t ch\u00ednh x\u00e1c<\/li>Tuy nhi\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u00ec Ahrefs kh\u00f4ng th\u1ec3 bi\u1ebft h\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a<\/em> m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ra website n\u00e0o \u0111\u1ea5y<\/li><\/ul>\n\n\n\nV\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nSai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\nTi\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nL\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nNgay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\nBacklinks<\/strong>: th\u1ed1ng k\u00ea t\u1ea5t c\u1ea3 backlink m\u00e0 website c\u00f3<\/li>New<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi c\u00f3 g\u1ea7n \u0111\u00e2y<\/li>Lost<\/strong>: l\u00e0 c\u00e1c backlink m\u1edbi m\u1ea5t g\u1ea7n \u0111\u00e2y<\/li>Broken<\/strong>: l\u00e0 c\u00e1c backlink tr\u1ecf \u0111\u1ebfn trang b\u1ea1n nh\u01b0ng trang \u0111\u00f3 c\u1ee7a b\u1ea1n l\u1ea1i b\u1ecb l\u1ed7i 404 (kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c)<\/li><\/ul>\n\n\n\nCh\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nPh\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nB\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
N\u1ebfu mu\u1ed1n t\u1ea3i danh s\u00e1ch t\u1eeb kh\u00f3a xu\u1ed1ng, b\u1ea1n nh\u1ea5n v\u00e0o Export.<\/p>\n\n\n\n
T\u00f9y v\u00e0o g\u00f3i b\u1ea1n mua m\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a xu\u1ea5t c\u00f9ng m\u1ed9t l\u00fac l\u00e0 nhi\u1ec1u hay \u00edt. Nh\u01b0 g\u00f3i c\u1ee7a m\u00ecnh xu\u1ea5t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac 1000 t\u1eeb kh\u00f3a, v\u00e0 m\u1ed9t th\u00e1ng xu\u1ea5t t\u1ed1i \u0111a 25 ng\u00e0n t\u1eeb kh\u00f3a. N\u1ebfu d\u00f9ng ph\u1ea7n m\u1ec1m b\u1ea3ng t\u00ednh mi\u1ec5n ph\u00ed nh\u01b0 Open Office ho\u1eb7c Libre, b\u1ea1n ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n
T\u00ednh n\u0103ng xu\u1ea5t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p:<\/p>\n\n\n\n
\u0110\u1ea1i kh\u00e1i \u1edf ph\u1ea7n n\u00e0y b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed5ng quan s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c trang n\u1eb1m trong top 10. Trong \u0111\u00f3:<\/p>\n\n\n\n
C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u1ee7 th\u1ee9 v\u1ec1 \u0111\u1ed1i th\u1ee7 (ho\u1eb7c b\u1ea5t c\u1ee9 website n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n
Ch\u00fang ta s\u1ebd \u0111i v\u00e0o t\u1eebng m\u1ee5c quan tr\u1ecdng.<\/p>\n\n\n\n
Gi\u1ea3 s\u1eed c\u00f3 ai \u0111\u00f3 mu\u1ed1n c\u1ea1nh tranh v\u1edbi website Ki\u1ebfn c\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a trang v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n
\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c th\u1ed1ng k\u00ea t\u1ed5ng quan v\u1ec1 website:<\/p>\n\n\n\n
V\u00ed d\u1ee5, th\u1ef1c t\u1ebf website c\u1ee7a t\u00f4i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm cao h\u01a1n 1,7 l\u1ea7n:<\/p>\n\n\n\n
Sai s\u1ed1 c\u00f2n c\u00f3 th\u1ec3 l\u1edbn h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng website nh\u1ea5t \u0111\u1ecbnh, do v\u1eady b\u1ea1n n\u00ean d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c website c\u00f9ng ch\u1ee7 \u0111\u1ec1 h\u01a1n \u0111\u1ec3 \u00fd qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u00e0 gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u00fang.<\/p>\n\n\n\n
Ti\u1ebfp theo l\u00e0 t\u1ed5ng quan v\u1ec1 backlink:<\/p>\n\n\n\n
L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a:<\/p>\n\n\n\n
Ngay b\u00ean d\u01b0\u1edbi l\u00e0 top 10 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 y\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u00f9ng l\u1eafp c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nhau gi\u1eefa c\u00e1c website, ph\u1ea7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f4i d\u00e0nh ri\u00eang m\u1ed9t m\u1ee5c \u0111\u1ec3 n\u00f3i r\u00f5 h\u01a1n):<\/p>\n\n\n\n
\u0110\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n trang web, b\u1ea1n s\u1ebd c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng m\u1ee5c. Ngay b\u00ean tay tr\u00e1i l\u00e0 c\u00e1c c\u1ed9t th\u00f4ng tin \u0111\u1ec3 ch\u00fang ta t\u00f9y ch\u1ecdn:<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft trang c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00f3 backlink t\u1eeb nh\u1eefng URL c\u1ee5 th\u1ec3 n\u00e0o th\u00ec click v\u00e0o ph\u1ea7n Backlinks:<\/p>\n\n\n\n
Ch\u1eb3ng h\u1ea1n, khi click v\u00e0o New, t\u00f4i ph\u00e1t hi\u1ec7n c\u00f3 2 URL m\u1edbi tr\u1ecf \u0111\u1ebfn trang Ki\u1ebfn c\u00e0ng c\u00e1ch \u0111\u00e2y v\u00e0i ng\u00e0y, trong \u0111\u00f3 URL \u0111\u1ea7u ti\u00ean l\u00e0 backlink gi\u00e1 tr\u1ecb, trong khi URL b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00ec n\u00f3 ch\u1ec9 l\u00e0 trang gom \u1ea3nh:<\/p>\n\n\n\n
\u1ede ph\u1ea7n t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (Referring domain) c\u0169ng t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n
Ph\u1ea7n \u0111\u1ea7u ti\u00ean (Referring domains) cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u00e0 website Ki\u1ebfn c\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, s\u1eafp x\u1ebfp theo DR:<\/p>\n\n\n\n
B\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed9t \/dofollow \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u1ec1u URL trong t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 nofollow. V\u00ec nofollow kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng trong SEO. C\u1ed9t First seen<\/em> cho th\u1ea5y li\u00ean k\u1ebft l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi b\u1ecd t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\nC\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n
C\u00f2n \u1edf ph\u1ea7n Lost (b\u00ean tay tr\u00e1i), t\u00f4i ph\u00e1t hi\u1ec7n trang Ki\u1ebfn c\u00e0ng c\u00f3 2 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi b\u1ecb m\u1ea5t:<\/p>\n\n\n\n
\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Backlink<\/strong> v\u00e0 Referring domains <\/strong>l\u00e0 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n