{"id":13266,"date":"2019-03-17T22:26:11","date_gmt":"2019-03-17T15:26:11","guid":{"rendered":"https:\/\/speed.family\/?p=13266"},"modified":"2019-03-17T22:26:11","modified_gmt":"2019-03-17T15:26:11","slug":"toi-uu-hoa-toc-do-web-tong-quan-chuong-2","status":"publish","type":"post","link":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/","title":{"rendered":"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2)"},"content":{"rendered":"\n<p><strong>Ch\u01b0\u01a1ng 2: Hi\u1ec7u su\u1ea5t c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng trong kinh doanh nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6c73b7c8\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6c73b7c8\"  type=\"checkbox\" id=\"item-6577d6c73b7c8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#Hieu_suat_anh_huong_den_doanh_so\" title=\"Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1\">Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#Hieu_suat_anh_huong_den_ty_le_chuyen_doi\" title=\"Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\">Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#Hieu_suat_anh_huong_den_kha_nang_tuong_tac_cua_nguoi_dung\" title=\"Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\">Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#Hieu_suat_anh_huong_den_Chi_phi_van_hanh_OpEx_va_Tien_loi_Revenue\" title=\"Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Chi ph\u00ed v\u1eadn h\u00e0nh (OpEx) v\u00e0 Ti\u1ec1n l\u1eddi (Revenue)\">Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Chi ph\u00ed v\u1eadn h\u00e0nh (OpEx) v\u00e0 Ti\u1ec1n l\u1eddi (Revenue)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#Hieu_suat_anh_huong_den_tinh_kha_dung\" title=\"Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng\">Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_suat_anh_huong_den_doanh_so\"><\/span>Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Hi\u1ec7u su\u1ea5t c\u1ee7a website l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience). S\u1ee9c m\u1ea1nh c\u1ee7a t\u1ed1c \u0111\u1ed9 trang web (page speed), \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh tr\u1ea3i nghi\u1ec7m mua h\u00e0ng h\u1ea5p d\u1eabn k\u00edch th\u00edch s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng (sales figures) v\u00e0 cu\u1ed1i c\u00f9ng x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh tr\u1ef1c tuy\u1ebfn. Google b\u1eaft \u0111\u1ea7u \u0111\u01b0a y\u1ebfu t\u1ed1 t\u1ed1c \u0111\u1ed9 trang v\u00e0o thu\u1eadt to\u00e1n \u0111\u1ed9c quy\u1ec1n c\u1ee7a h\u1ecd t\u1eeb khi h\u1ecd nh\u1eadn th\u1ea5y h\u1eadu qu\u1ea3 nguy hi\u1ec3m c\u1ee7a hi\u1ec7u su\u1ea5t k\u00e9m \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn vi\u1ec7c kinh doanh. Ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm t\u1eebng tr\u1ea3i qua s\u1ef1 s\u1ee5t gi\u1ea3m 20 ph\u1ea7n tr\u0103m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp do t\u1ed1c \u0111\u1ed9 trang b\u1ecb tr\u00ec ho\u00e3n th\u00eam c\u00f3 n\u1eeda gi\u00e2y \u0111\u1ed3ng h\u1ed3.<\/p>\n\n\n<p>Trong khi Google nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd, \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng x\u1ea3y ra v\u1edbi c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn kh\u00e1c, \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng online \u0111\u1ea7y c\u1ea1nh tranh. <\/p>\n\n\n<p><strong>H\u1ecfi<\/strong>: V\u1eady hi\u1ec7u su\u1ea5t trang web \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh tr\u1ef1c tuy\u1ebfn trung b\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n<p><strong>Tr\u1ea3 l\u1eddi<\/strong>: \u1ea2nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn kinh ng\u1ea1c!<\/p>\n\n\n<p>C\u00f4ng ty t\u01b0 v\u1ea5n Forrester g\u1ea7n \u0111\u00e2y \u0111\u00e3 nghi\u00ean c\u1ee9u tr\u1ea1ng th\u00e1i k\u1ef3 v\u1ecdng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1ch c\u00e1c trang web ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 gi\u1ebft ch\u1ebft l\u1ee3i nhu\u1eadn kinh doanh c\u00f2n nh\u1eefng trang web c\u00f3 hi\u1ec7u su\u1ea5t cao gi\u00fap \u0111\u1ea9y nhanh doanh s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o. <\/p>\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">Nghi\u00ean c\u1ee9u ph\u00e1t hi\u1ec7n<\/a> ra r\u1eb1ng 88 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng internet ch\u1ecdn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u00f3 hi\u1ec7u su\u1ea5t cao v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website th\u00e2n thi\u1ec7n, v\u00e0 g\u1ea7n <strong>50 ph\u1ea7n tr\u0103m r\u1eddi b\u1ecf trang web c\u00f3 t\u1ed1c \u0111\u1ed9 load t\u1eeb 3 gi\u00e2y \u0111\u1ed5 l\u00ean<\/strong>. <\/p>\n\n\n<p>H\u1ec7 qu\u1ea3 c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1. 79 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng kh\u00f4ng ti\u1ebfp t\u1ee5c gh\u00e9 th\u0103m l\u1ea1i c\u00e1c trang hi\u1ec7u su\u1ea5t th\u1ea5p &#8211; tr\u1eeb khi b\u1ea1n l\u00e0 Google ho\u1eb7c Amazon. 46 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng h\u00ecnh th\u00e0nh m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c d\u00e0i l\u00e2u (lasting negative impression) v\u00e0 44 ph\u1ea7n tr\u0103m s\u1ebd chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ec7 c\u1ee7a h\u1ecd khi mua s\u1eafm v\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u00dd ngh\u0129a n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m quanh th\u1ebf gi\u1edbi m\u1ea1ng khi c\u00f3 \u0111\u1ebfn 87% kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng mua \u1edf c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng (brick-and-mortar retail stores). <\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"382\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/roi-bo-trang-cham.png\" alt=\"\" class=\"wp-image-13253\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/roi-bo-trang-cham.png 610w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/roi-bo-trang-cham-300x188.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>&#8211; Ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf trang t\u1ea3i ch\u1eadm<\/figcaption><\/figure><\/div>\n\n\n<p>Trong khi r\u00f5 r\u00e0ng l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh, th\u00ec vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch gh\u00e9 th\u0103m website th\u00e0nh kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m trong th\u1ebf gi\u1edbi m\u1ea1ng ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng.  V\u00e0 \u0111\u00e2y l\u00e0 n\u01a1i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 t\u1ed1c \u0111\u1ed9 trang v\u00e0 quy tr\u00ecnh thanh to\u00e1n nhanh ch\u00f3ng ph\u00e1t huy vai tr\u00f2, cu\u1ed1i c\u00f9ng mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00e2m l\u00fd t\u00edch c\u1ef1c khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (customer loyalty). <\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_suat_anh_huong_den_ty_le_chuyen_doi\"><\/span>Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>\u0110\u00f3ng vai tr\u00f2 l\u00e0 s\u1ed1 li\u1ec7u internet quan tr\u1ecdng v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rates) ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o KPI c\u1ee7a trang web trong vi\u1ec7c thi\u1ebft l\u1eadp l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n<p>Trong th\u1ebf gi\u1edbi m\u1ea1ng, ch\u1ec9 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u1ed1ng l\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng website- bao g\u1ed3m t\u1ed1c \u0111\u1ed9 trang v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a website (website responsiveness).<\/p>\n\n\n<p>Chi\u1ebfn d\u1ecbch g\u00e2y qu\u1ef9 c\u1ee7a Obama trong giai \u0111o\u1ea1n b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng n\u0103m 2011 huy \u0111\u1ed9ng <a href=\"http:\/\/kylerush.net\/blog\/meet-the-obama-campaigns-250-million-fundraising-platform\/\">th\u00eam \u0111\u01b0\u1ee3c 34 tri\u1ec7u USD<\/a> khi trang web <em>Obama for America<\/em> gi\u1ea3m th\u1eddi gian t\u1ea3i trang t\u1eeb 5 gi\u00e2y xu\u1ed1ng c\u00f2n 2 gi\u00e2y &#8211; \u0111i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n s\u1ed1 ti\u1ec1n quy\u00ean g\u00f3p 14 ph\u1ea7n tr\u0103m v\u1edbi 3 gi\u00e2y hi\u1ec7u su\u1ea5t trang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n!<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"464\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/toc-do-cao-ty-le-chuyen-doi-cao.jpg\" alt=\"\" class=\"wp-image-13255\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/toc-do-cao-ty-le-chuyen-doi-cao.jpg 779w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/toc-do-cao-ty-le-chuyen-doi-cao-300x179.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/toc-do-cao-ty-le-chuyen-doi-cao-768x457.jpg 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><figcaption>&#8211; T\u1ed1c \u0111\u1ed9 cao \u0111em l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n<\/figcaption><\/figure>\n\n\n<p>\u0110em c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn tr\u01b0\u1edbc ng\u01b0\u1ee1ng c\u1eeda c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng y\u00eau c\u1ea7u ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 marketing k\u1ef9 l\u01b0\u1ee1ng. V\u00e0 m\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111i v\u00e0o c\u1eeda h\u00e0ng, h\u1ecd th\u01b0\u1eddng kh\u00f4ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng mua s\u1ea3n ph\u1ea9m g\u00ec.<\/p>\n\n\n<p>C\u1ea7n \u00edt n\u1ed7 l\u1ef1c h\u01a1n nhi\u1ec1u \u0111\u1ec3 \u0111\u01b0a m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn gh\u00e9 th\u0103m m\u1ed9t trang b\u00e1n l\u1ebb online &#8211; ng\u01b0\u1eddi d\u00f9ng internet kh\u00f4ng b\u1eadn t\u00e2m v\u1ec1 v\u00e0i click \u0111\u1ec3 v\u00e0o trang web m\u00e0 h\u1ecd ch\u01b0a bao gi\u1edd gh\u00e9 th\u0103m tr\u01b0\u1edbc \u0111\u00e2y. T\u1ed1i \u01b0u h\u00f3a m\u00e1y t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 \u0111\u00f3.<\/p>\n\n\n<p>Nh\u01b0ng m\u1ed9t thao t\u00e1c thu\u1eadn ti\u1ec7n kh\u00f4ng k\u00e9m cho ng\u01b0\u1eddi duy\u1ec7t web l\u00e0 r\u1eddi kh\u1ecfi trang n\u1ebfu th\u00f4ng tin y\u00eau c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p trong kho\u1ea3ng th\u1eddi gian ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c trong v\u00e0i gi\u00e2y &#8211; \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch truy c\u1eadp kh\u00f4ng th\u1ea5y \u1ea5n t\u01b0\u1ee3ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng m\u1ea5t nhi\u1ec1u h\u01a1n m\u1ed9t v\u00e0i l\u1ea7n nh\u1ea5p chu\u1ed9t! <\/p>\n\n\n<p><strong>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong> l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 hi\u1ec7u su\u1ea5t website v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng, v\u00ec th\u1ebf, n\u00f3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 t\u1ed1i th\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi th\u00f4ng tin ch\u00ednh x\u00e1c, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_suat_anh_huong_den_kha_nang_tuong_tac_cua_nguoi_dung\"><\/span>Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn cho vi\u1ec7c ph\u00e2n t\u00edch website trong n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp trong kh\u00f4ng gian m\u1ea1ng c\u1ea1nh tranh hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a hi\u1ec7u su\u1ea5t trang web v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1ed1t nh\u1ea5t ti\u1ebfp theo li\u00ean quan \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 v\u00e0 doanh thu trang.<\/p>\n\n\n<p>C\u1ea3i thi\u1ec7n th\u00f4ng tin t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c trang web ph\u1ea3n h\u1ed3i v\u00e0 t\u1ea3i nhanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ch\u1ee9ng nh\u1eadn cho th\u00e0nh c\u00f4ng kinh doanh tr\u1ef1c tuy\u1ebfn. S\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a con ng\u01b0\u1eddi trong vi\u1ec7c l\u01b0u tr\u1eef b\u1ed9 nh\u1edb ng\u1eafn h\u1ea1n sau v\u00e0i gi\u00e2y v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t m\u00e1y m\u00f3c trong m\u1ecdi t\u00ecnh hu\u1ed1ng. <\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-web-hieu-suat-kem.png\" alt=\"\" class=\"wp-image-13262\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-web-hieu-suat-kem.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-web-hieu-suat-kem-300x194.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-web-hieu-suat-kem-768x495.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>&#8211; Trang web hi\u1ec7u su\u1ea5t k\u00e9m<\/figcaption><\/figure>\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c trang web c\u00f3 hi\u1ec7u su\u1ea5t k\u00e9m (underperforming) &#8211; l\u01b0u \u00fd hi\u1ec7u su\u1ea5t k\u00e9m l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u01a1ng \u0111\u1ed1i &#8211; th\u1eddi gian t\u1ea3i trang v\u01b0\u1ee3t qu\u00e1 gi\u1edbi h\u1ea1n c\u1ee7a con ng\u01b0\u1eddi, trong khi vi\u1ec7c kh\u00f4ng x\u1eed l\u00fd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i \u1ea5n t\u01b0\u1ee3ng sai v\u1ec1 s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft ho\u1eb7c kh\u00f4ng \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i mong mu\u1ed1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c. <\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-hieu-suat-cao.png\" alt=\"\" class=\"wp-image-13263\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-hieu-suat-cao.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-hieu-suat-cao-300x194.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/trang-hieu-suat-cao-768x495.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>&#8211; Trang c\u00f3 hi\u1ec7u su\u1ea5t cao<\/figcaption><\/figure>\n\n\n<p>M\u1eb7t kh\u00e1c, c\u00e1c trang web hi\u1ec7u su\u1ea5t cao (high-performing) &#8211; ch\u00fa \u00fd hi\u1ec7u su\u1ea5t cao c\u0169ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u01a1ng \u0111\u1ed1i &#8211; t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ba tham s\u1ed1 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng: c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, tr\u1ea1ng th\u00e1i tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ba kh\u00eda c\u1ea1nh n\u00e0y t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi gi\u1eefa ng\u01b0\u1eddi truy c\u1eadp v\u00e0 trang web. <\/p>\n\n\n<p>V\u1edbi k\u1ebft n\u1ed1i n\u00e0y, c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c \u0111\u1eb7c t\u00ednh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u01b0 t\u1eadp trung ch\u00fa \u00fd, \u0111\u1ed9ng l\u1ef1c v\u00e0 tin t\u01b0\u1edfng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u (brand ambassadors) t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 b\u00ean ngo\u00e0i th\u1ebf gi\u1edbi internet. <\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_suat_anh_huong_den_Chi_phi_van_hanh_OpEx_va_Tien_loi_Revenue\"><\/span>Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Chi ph\u00ed v\u1eadn h\u00e0nh (OpEx) v\u00e0 Ti\u1ec1n l\u1eddi (Revenue)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>V\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec7m v\u1ee5 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t website, \u0111\u1ec3 l\u00e0m gi\u1ea3m th\u1eddi gian t\u1ea3i trang ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m t\u0103ng Chi ph\u00ed \u0111\u1ea7u t\u01b0 (CapEx), tuy nhi\u00ean l\u1ee3i nhu\u1eadn quay l\u1ea1i \u0111\u1ea3m b\u1ea3o s\u1ebd t\u0103ng, \u0111\u1ed3ng th\u1eddi gi\u00fap thu h\u1eb9p chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea7n c\u1ee9ng.<\/p>\n\n\n<p>Ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopzilla nh\u1eadn th\u1ea5y h\u1ecd <a href=\"http:\/\/radar.oreilly.com\/2009\/07\/velocity-making-your-site-fast.html\">gi\u1ea3m \u0111\u01b0\u1ee3c 50 ph\u1ea7n tr\u0103m<\/a> chi ph\u00ed v\u1eadn h\u00e0nh b\u1eb1ng c\u00e1ch gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u1ea3i trang t\u1eeb 7 gi\u00e2y xu\u1ed1ng 2 gi\u00e2y. C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1edbi vi\u1ec7c \u0111\u1ea1i tu thi\u1ebft k\u1ebf website cho ph\u00e9p c\u00f4ng ty s\u1eed d\u1ee5ng c\u00f9ng t\u00e0i nguy\u00ean ph\u1ea7n c\u1ee9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u1eed l\u00fd m\u1ed9t l\u01b0\u1ee3ng y\u00eau c\u1ea7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. S\u1ef1 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a website c\u0169ng l\u00e0m <strong>t\u0103ng l\u1ee3i nhu\u1eadn th\u00eam 12 ph\u1ea7n tr\u0103m<\/strong> v\u00ec c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng t\u00e0i nguy\u00ean ph\u1ea7n c\u1ee9ng. <\/p>\n\n\n<p>C\u1ea3i thi\u1ec7n KPI c\u1ee7a website c\u0169ng d\u1eabn \u0111\u1ebfn <em>\u0110i\u1ec3m Ch\u1ea5t L\u01b0\u1ee3ng AdWords<\/em> cao h\u01a1n v\u00e0 v\u00ec th\u1ebf l\u00e0m gi\u1ea3m CPC (chi ph\u00ed tr\u00ean m\u1ed9t click). Kinh doanh tr\u1ef1c tuy\u1ebfn v\u1edbi \u0111i\u1ec3m s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 t\u1ed1c \u0111\u1ed9 trang t\u1ed1t cho ph\u00e9p chi ti\u00eau ti\u1ec1n qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n b\u1ed5 sung th\u00eam chi ph\u00ed v\u1eadn h\u00e0nh.<\/p>\n\n\n<p>M\u1ed9t trang web ch\u1eadm ch\u1ea1p, ng\u01b0\u1ee3c l\u1ea1i t\u1ed1i thi\u1ec3u h\u00f3a kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean. H\u00e3ng t\u00ecm ki\u1ebfm Bing ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp v\u1ec1 hi\u1ec7u su\u1ea5t website c\u1ee7a ch\u00ednh h\u1ecd \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng v\u1edbi 2 gi\u00e2y tr\u00ec ho\u00e3n trong vi\u1ec7c ph\u00e2n ph\u1ed1i k\u1ebft qu\u1ea3 truy v\u1ea5n t\u00ecm ki\u1ebfm l\u00e0m ph\u00e1t sinh l\u1ed7 doanh thu 4,3% tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n<p>V\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd khi tr\u00ec ho\u00e3n \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf \u0111i r\u1ed3i. Khi Google lo\u1ea1i b\u1ecf tr\u00ec ho\u00e3n 0,4 gi\u00e2y trong vi\u1ec7c cung c\u1ea5p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ng\u01b0\u1eddi d\u00f9ng v\u1eabn th\u1ef1c hi\u1ec7n <a href=\"http:\/\/www.fastcompany.com\/1769621\/googles-new-page-speed-service-promises-boost-sites-ad-revenue-you-can-test-it-too\">\u00edt h\u01a1n 0,21%<\/a> t\u00ecm ki\u1ebfm ngay c\u1ea3 v\u1edbi trang web \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t.<\/p>\n\n\n<p>Nh\u1eefng n\u1ed7 l\u1ef1c b\u1ed5 sung trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t, t\u1ed1c \u0111\u1ed9 website c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi l\u00e0m t\u0103ng chi ph\u00ed \u0111\u1ea7u t\u01b0, nh\u01b0ng s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i cu\u1ed1i c\u00f9ng l\u00e0 h\u1ee3p l\u00fd khi m\u00e0 ti\u1ec1n \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh doanh thu cao h\u01a1n, l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh (\u0111i\u1ec3n h\u00ecnh l\u00e0 thu\u00ea hosting).<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_suat_anh_huong_den_tinh_kha_dung\"><\/span>Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>C\u00e1c trang web v\u1edbi \u0111\u01b0\u1eddng cong h\u1ecdc t\u1eadp d\u1ed1c nh\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng cao nh\u1ea5t kh\u00f3a ng\u01b0\u1eddi d\u00f9ng\/customer lock-in (tr\u00e1nh ng\u01b0\u1eddi d\u00f9ng b\u1ecf \u0111i sang c\u00e1c trang kh\u00e1c). Ng\u01b0\u1eddi d\u00f9ng internet s\u1ebd c\u00e2n nh\u1eafc th\u1eddi gian h\u1ecdc t\u1eadp ph\u1ea3i b\u1ecf ra \u0111\u1ec3 s\u1eed d\u1ee5ng website thay th\u1ebf nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ee7a chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (switching cost), c\u00e1i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u01a1 ch\u1ebf kh\u00f3a h\u1ecd v\u00e0o d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn cung c\u1ea5p th\u00f4ng qua website hi\u1ec7u su\u1ea5t cao.<\/p>\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 quan h\u1ec7 gi\u1eefa t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a trang web v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (customer loyalty) \u0111\u01b0\u1ee3c bu\u1ed9c ch\u1eb7t v\u00e0o KPI c\u1ee7a website, ch\u00fang bao g\u1ed3m t\u1ed1c \u0111\u1ed9 trang, th\u1eddi gian t\u1ea3i v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a website v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (user requests). M\u1ed9t m\u00f4 h\u00ecnh gi\u1ea3 thuy\u1ebft v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 trang web s\u1ebd xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0110\u1ed9 tin c\u1eady c\u1ee7a Trang web (Site Trust), T\u00ednh t\u01b0\u01a1ng t\u00e1c (Interactivity) v\u00e0 M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a Th\u00f4ng tin (Information relevance) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a t\u00ednh kh\u1ea3 d\u1ee5ng website v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. <\/p>\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ecd t\u00ecm ki\u1ebfm v\u00e0 m\u00e1y t\u00ecm ki\u1ebfm \u0111o hi\u1ec7u su\u1ea5t c\u1ee7a trang web th\u00f4ng qua c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 t\u1ed1c \u0111\u1ed9 trang (page speed), kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng (navigability), tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience), kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng (responsiveness) v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (reachability) v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc to\u00e0n c\u1ea7u nh\u01b0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a m\u00e1y t\u00ecm ki\u1ebfm \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i mong ch\u1edd nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> c\u1ee7a website:<\/p>\n\n\n<ul><li>D\u1ec5 d\u00e0ng v\u1eadn h\u00e0nh, \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 d\u1ec5 hi\u1ec3u.<\/li><li>Tr\u1ef1c ti\u1ebfp ph\u00e2n ph\u1ed1i th\u00f4ng tin li\u00ean quan v\u00e0 ki\u1ec3m so\u00e1t \u0111i\u1ec1u \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm.<\/li><li>C\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp tr\u00ean t\u1ea5t c\u1ea3 thi\u1ebft b\u1ecb, m\u00e1y m\u00f3c, h\u1ec7 \u0111i\u1ec1u h\u00e0nh, tr\u00ecnh duy\u1ec7t v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/li><li>Ph\u00e2n ph\u1ed1i th\u00f4ng tin, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ee3p ph\u00e1p (legitimate), \u0111\u00e1ng tin c\u1eady (credible) v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao (hight-quality) v\u1edbi t\u1ed5i thi\u1ec3u h\u00f3a l\u01b0\u1ee3ng click v\u00e0 y\u00eau c\u1ea7u tr\u00ecnh duy\u1ec7t.<\/li><\/ul>\n\n\n<p>Ho\u00e0n th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a <strong>hi\u1ec7u su\u1ea5t trang web, t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u1ed3ng ch\u00e9o c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t k\u00eanh d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng kinh doanh tr\u1ef1c tuy\u1ebfn. <\/p>\n\n\n<p><em>(H\u1ebft ch\u01b0\u01a1ng 2 \u2013 Theo A Beginner\u2019s Guide to Website Speed Optimization c\u1ee7a Kinsta. V\u1ec1 Kinsta, \u0111\u00e2y l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 hosting cao c\u1ea5p d\u00e0nh cho WordPress, \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1ed1c \u0111\u1ed9)<\/em><\/p>\n\n\n<p>Xem th\u00eam c\u00e1c ch\u01b0\u01a1ng kh\u00e1c:<\/p>\n\n\n<ul><li><a href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-1\/\">Ch\u01b0\u01a1ng 1: Gi\u1edbi thi\u1ec7u v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 trang web<\/a><\/li><li><a href=\"https:\/\/kiencang.net\/kiem-tra-toc-do-website-chuong-5\/\">Ch\u01b0\u01a1ng 5: Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 website \u2013 X\u00e1c \u0111\u1ecbnh n\u01a1i g\u00e2y ra v\u1ea5n \u0111\u1ec1 th\u1eaft c\u1ed5 chai hi\u1ec7u su\u1ea5t<\/a> <\/li><li><a href=\"https:\/\/kiencang.net\/lam-the-nao-de-cai-thien-toc-do-website-chuong-6\/\">Ch\u01b0\u01a1ng 6: L\u00e0m th\u1ebf n\u00e0o c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 website<\/a> <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0\u01a1ng 2: Hi\u1ec7u su\u1ea5t c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng trong kinh doanh nh\u01b0 th\u1ebf n\u00e0o? Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 Hi\u1ec7u su\u1ea5t c\u1ee7a website l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience). S\u1ee9c m\u1ea1nh c\u1ee7a t\u1ed1c \u0111\u1ed9 trang web (page speed), \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh tr\u1ea3i nghi\u1ec7m mua h\u00e0ng h\u1ea5p d\u1eabn &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Ch\u01b0\u01a1ng 2: Hi\u1ec7u su\u1ea5t c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng trong kinh doanh nh\u01b0 th\u1ebf n\u00e0o? Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 Hi\u1ec7u su\u1ea5t c\u1ee7a website l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience). S\u1ee9c m\u1ea1nh c\u1ee7a t\u1ed1c \u0111\u1ed9 trang web (page speed), \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh tr\u1ea3i nghi\u1ec7m mua h\u00e0ng h\u1ea5p d\u1eabn &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-17T15:26:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/roi-bo-trang-cham.png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2) &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2) &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Ch\u01b0\u01a1ng 2: Hi\u1ec7u su\u1ea5t c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng trong kinh doanh nh\u01b0 th\u1ebf n\u00e0o? Hi\u1ec7u su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 Hi\u1ec7u su\u1ea5t c\u1ee7a website l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience). S\u1ee9c m\u1ea1nh c\u1ee7a t\u1ed1c \u0111\u1ed9 trang web (page speed), \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh tr\u1ea3i nghi\u1ec7m mua h\u00e0ng h\u1ea5p d\u1eabn &hellip;","og_url":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2019-03-17T15:26:11+00:00","og_image":[{"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/03\/roi-bo-trang-cham.png"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"18 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/","url":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/","name":"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2) &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2019-03-17T15:26:11+00:00","dateModified":"2019-03-17T15:26:11+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/toi-uu-hoa-toc-do-web-tong-quan-chuong-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Ch\u01b0\u01a1ng 2)"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/13266"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=13266"}],"version-history":[{"count":0,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/13266\/revisions"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=13266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=13266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=13266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}