{"id":13060,"date":"2021-09-13T08:01:00","date_gmt":"2021-09-13T01:01:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=13060"},"modified":"2022-09-03T16:18:11","modified_gmt":"2022-09-03T09:18:11","slug":"dwell-time","status":"publish","type":"post","link":"https:\/\/kiencang.net\/dwell-time\/","title":{"rendered":"Dwell time l\u00e0 g\u00ec? V\u00e0 n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng th\u1ef1c s\u1ef1 kh\u00f4ng?"},"content":{"rendered":"\n<p>Google s\u1eed d\u1ee5ng h\u01a1n <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/a> v\u00e0 dwell time l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3. C\u00f3 ph\u1ea3i v\u1eady kh\u00f4ng?<\/p>\n\n\n\n<p>S\u1ef1 th\u1ef1c th\u00ec dwell time l\u00e0 ch\u1ec9 s\u1ed1 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m.<\/p>\n\n\n\n<p>\u00dd t\u00f4i l\u00e0, b\u1ea1n c\u00f3 h\u00ecnh dung dwell time <em>l\u00e0 g\u00ec<\/em> kh\u00f4ng? N\u00f3 \u0111\u01b0\u1ee3c \u0111o <em>nh\u01b0 th\u1ebf n\u00e0o<\/em>? N\u00f3 c\u00f3 TH\u1ef0C S\u1ef0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng? V\u00e0 n\u1ebfu c\u00f3, <em>l\u00e0m th\u1ebf n\u00e0o<\/em> b\u1ea1n t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c n\u00f3?<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi tr\u00ean v\u00e0 nhi\u1ec1u c\u00e2u h\u1ecfi kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<p>T\u00f4i c\u0169ng h\u1ecfi \u00fd ki\u1ebfn m\u1ed9t s\u1ed1 nh\u00e2n v\u1eadt gi\u1ecfi nh\u1ea5t trong ng\u00e0nh SEO \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p>N\u00e0o, ch\u00fang ta c\u00f9ng b\u1eaft \u0111\u1ea7u th\u00f4i!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d739644f3\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d739644f3\"  type=\"checkbox\" id=\"item-6577d739644f3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/dwell-time\/#1_Dwell_time_la_gi\" title=\"#1. Dwell time l\u00e0 g\u00ec?\">#1. Dwell time l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/dwell-time\/#2_Ngan_gon_ve_lich_su_cua_dwell_time\" title=\"#2. Ng\u1eafn g\u1ecdn v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a dwell time\">#2. Ng\u1eafn g\u1ecdn v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a dwell time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/dwell-time\/#3_Dwell_time_va_Bounce_rate_va_Time_on_page_Su_khac_biet_la_gi\" title=\"#3. Dwell time v\u00e0 Bounce rate v\u00e0 Time on page: S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?\">#3. Dwell time v\u00e0 Bounce rate v\u00e0 Time on page: S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/dwell-time\/#4_Vay_dwell_time_co_phai_la_mot_tin_hieu_dung_de_xep_hang_hay_khong\" title=\"#4. V\u1eady dwell time c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng hay kh\u00f4ng?\">#4. V\u1eady dwell time c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng hay kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/dwell-time\/#5_Hay_can_than_voi_viec_coi_dwell_time_la_mot_yeu_to_xep_hang\" title=\"#5. H\u00e3y c\u1ea9n th\u1eadn v\u1edbi vi\u1ec7c coi dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng\">#5. H\u00e3y c\u1ea9n th\u1eadn v\u1edbi vi\u1ec7c coi dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/dwell-time\/#6_Vai_suy_nghi_cuoi_cung\" title=\"#6. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng\">#6. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dwell_time_la_gi\"><\/span>#1. Dwell time l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dwell time l\u00e0 kho\u1ea3ng th\u1eddi gian gi\u1eefa l\u00fac b\u1ea1n click v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm v\u00e0 sau \u0111\u00f3 quay tr\u1edf l\u1ea1i trang SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Search Engine Result Page).<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong>:<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed t\u00f4i t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a: &#8220;v\u0103n b\u1ea3n neo&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"60\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tim-kiem-van-ban-neo.png\" alt=\"t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a v\u0103n b\u1ea3n neo\" class=\"wp-image-13061\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tim-kiem-van-ban-neo.png 779w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tim-kiem-van-ban-neo-300x23.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tim-kiem-van-ban-neo-768x59.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tim-kiem-van-ban-neo-585x45.png 585w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure><\/div>\n\n\n<p>T\u00f4i click v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean v\u00e0 <em>\u0111\u1ecdc m\u1ed9t l\u00fac tr\u00ean trang \u0111\u00f3 (kho\u1ea3ng 9 ph\u00fat 25 gi\u00e2y)<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"576\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua.png\" alt=\"k\u1ebft qu\u1ea3 c\u1ee7a t\u1eeb kh\u00f3a v\u0103n b\u1ea3n neo\" class=\"wp-image-13062\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua.png 1104w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua-300x157.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua-768x401.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua-1024x534.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/van-ban-neo-ket-qua-585x305.png 585w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/figure><\/div>\n\n\n<p>C\u1ea3m th\u1ea5y mu\u1ed1n hi\u1ec3u th\u00eam n\u1eefa v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, t\u00f4i quy\u1ebft \u0111\u1ecbnh quay l\u1ea1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (th\u00f4ng qua n\u00fat back tr\u00ean tr\u00ecnh duy\u1ec7t) \u0111\u1ec3 xem nhi\u1ec1u n\u1ed9i dung h\u01a1n.<\/p>\n\n\n\n<p><span style=\"color: #808080;\"><strong>L\u01b0u \u00fd<\/strong>: Qu\u00e1 tr\u00ecnh tr\u1edf \u0111i tr\u1edf l\u1ea1i gi\u1eefa trang SERP v\u00e0 m\u1ed9t link k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi <em>pogo-sticking<\/em>.<\/span><\/p>\n\n\n\n<p>Dwell time c\u1ee7a t\u00f4i tr\u00ean trang \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb kho\u1ea3ng 9 ph\u00fat 25 gi\u00e2y.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ngan_gon_ve_lich_su_cua_dwell_time\"><\/span>#2. Ng\u1eafn g\u1ecdn v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a dwell time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dwell time \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1edfi Duane Forrester &#8211; ng\u01b0\u1eddi l\u00fac \u0111\u00f3 l\u00e0 gi\u00e1m \u0111\u1ed1c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (Senior Project Manager) t\u1ea1i Bing &#8211; trong <a href=\"http:\/\/blogs.bing.com\/webmaster\/2011\/08\/02\/how-to-build-quality-content\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i blog c\u1ee7a \u00f4ng n\u0103m 2011 \u0111\u0103ng tr\u00ean trang Bing Webmaster<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"142\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/duane-forrester-dwell-time-bing.jpg\" alt=\"dwell time \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u1ea7n \u0111\u1ea7u\" class=\"wp-image-13063\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/duane-forrester-dwell-time-bing.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/duane-forrester-dwell-time-bing-300x47.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/duane-forrester-dwell-time-bing-768x121.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/duane-forrester-dwell-time-bing-585x92.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec \u00f4ng \u1ea5y n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>[&#8230;] Kho\u1ea3ng th\u1eddi gian khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang t\u00f4i v\u00e0 khi h\u1ecd quay tr\u1edf l\u1ea1i (trang SERP) t\u1eeb trang web c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebft l\u1ed9 \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ea9n \u00fd. <\/p><p>M\u1ed9t ho\u1eb7c hai ph\u00fat l\u00e0 t\u1ed1t v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e3 ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a b\u1ea1n. N\u1ebfu th\u1eddi gian gh\u00e9 th\u0103m \u00edt h\u01a1n v\u00e0i gi\u00e2y th\u00ec c\u00f3 th\u1ec3 xem \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 t\u1ed3i.<\/p><cite>&#8211;  Duane Forrester <\/cite><\/blockquote>\n\n\n\n<p>Nh\u01b0ng t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i th\u1ef1c s\u1ef1 quan tr\u1ecdng v\u1edbi m\u00e1y t\u00ecm ki\u1ebfm?<\/p>\n\n\n\n<p>Duane n\u00f3i ti\u1ebfp th\u1ebf n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Khi ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 l\u00e0m cho n\u1ed9i dung \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nhu c\u1ea7u c\u1ee7a h\u1ecd, khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c tr\u00ean trang c\u1ee7a b\u1ea1n. <\/p><p>N\u1ebfu n\u1ed9i dung kh\u00f4ng khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c \u1edf tr\u00ean trang, h\u1ecd s\u1ebd r\u1eddi \u0111i. M\u00e1y t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3u \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch theo d\u00f5i dwell time.<\/p><\/blockquote>\n\n\n\n<p>OK. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>Duane Forrester v\u1ec1 c\u01a1 b\u1ea3n n\u00f3i r\u1eb1ng, ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 c\u00e0ng \u1edf l\u00e2u tr\u00ean website c\u1ee7a b\u1ea1n sau khi click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean SERP, th\u00ec c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 h\u1ecd th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n h\u1eefu \u00edch.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i v\u00ed d\u1ee5 v\u1ec1 dwell time v\u00e0 c\u00e1ch m\u00e0 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch:<\/p>\n\n\n\n<ul><li><strong>2 gi\u00e2y dwell time<\/strong>: T\u00f4i kh\u00f4ng t\u00ecm th\u1ea5y \u0111i\u1ec1u t\u00f4i mu\u1ed1n \/ mong \u0111\u1ee3i tr\u00ean website c\u1ee7a b\u1ea1n. V\u00ec th\u1ebf, t\u00f4i nhanh ch\u00f3ng quay l\u1ea1i trang SERP \u0111\u1ec3 t\u00ecm k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li><li><strong>2 ph\u00fat dwell time<\/strong>: T\u00f4i th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00e1 h\u1eefu \u00edch v\u00e0 b\u1ecf ra v\u00e0i ph\u00fat \u0111\u1ec3 \u0111\u1ecdc n\u00f3.<\/li><li><strong>15 ph\u00fat dwell time<\/strong>: T\u00f4i th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn v\u00ec th\u1ebf t\u00f4i b\u1ecf ra nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u1ecdc (xem) n\u00f3.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"700\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/dwell-time-dai-ngan.png\" alt=\"H\u00ecnh minh h\u1ecda v\u1ec1 dwell time \" class=\"wp-image-13075\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/dwell-time-dai-ngan.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/dwell-time-dai-ngan-300x233.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/dwell-time-dai-ngan-768x597.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/dwell-time-dai-ngan-585x455.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>V\u00ec th\u1ebf, kh\u00f4ng qu\u00e1 kh\u00f3 tin khi m\u00e1y t\u00ecm ki\u1ebfm <em>c\u00f3 th\u1ec3<\/em> s\u1eed d\u1ee5ng dwell time nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng (ranking factor). \u00dd t\u00f4i l\u00e0, n\u00f3 ch\u1eafc ch\u1eafn c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a m\u1ed9t k\u1ebft qu\u1ea3 cho tr\u01b0\u1edbc, c\u00f3 \u0111\u00fang v\u1eady kh\u00f4ng?<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 chuy\u1ec7n dwell time \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng trong ph\u1ea7n sau c\u1ee7a h\u01b0\u1edbng d\u1eabn n\u00e0y, nh\u01b0ng tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n n\u1eafm r\u00f5 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng h\u01a1n&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dwell_time_va_Bounce_rate_va_Time_on_page_Su_khac_biet_la_gi\"><\/span>#3. Dwell time v\u00e0 Bounce rate v\u00e0 Time on page: S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu m\u00e0 c\u00f3 m\u1ed9t t\u1eeb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho c\u1ea3 3 ch\u1ec9 s\u1ed1 n\u00e0y th\u00ec n\u00f3 l\u00e0 t\u1eeb:<\/p>\n\n\n\n<p><em>Nh\u1ea7m l\u1eabn<\/em>.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, t\u00f4i th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO s\u1eed d\u1ee5ng c\u00e1c 3 ch\u1ec9 s\u1ed1 n\u00e0y ho\u00e1n \u0111\u1ed5i cho nhau trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<p><strong>Nh\u01b0ng 3 ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng th\u1ec3 ho\u00e1n \u0111\u1ed5i cho nhau \u0111\u01b0\u1ee3c<\/strong>.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n gi\u1ea3i th\u00edch \u00fd ngh\u0129a c\u1ee7a t\u1eebng ch\u1ec9 s\u1ed1:<\/p>\n\n\n\n<ul><li><strong>Dwell time<\/strong>: Kho\u1ea3ng th\u1eddi gian gi\u1eefa l\u00fac ng\u01b0\u1eddi d\u00f9ng click v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 tr\u00ean trang t\u00ecm ki\u1ebfm r\u1ed3i sau \u0111\u00f3 quay tr\u1edf l\u1ea1i trang SERP.<\/li><li><strong>Bounce rate<\/strong>: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c phi\u00ean \u0111\u01a1n trang (single-page session), v\u00ed d\u1ee5 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 gh\u00e9 th\u0103m m\u1ed9t trang tr\u00ean website c\u1ee7a b\u1ea1n r\u1ed3i r\u1eddi \u0111i. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 tr\u1edf l\u1ea1i trang SERP ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u00f3ng trang. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1. C\u0169ng kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c h\u1ecd b\u1ecf ra 2 gi\u00e2y hay 2 ti\u1ebfng \u0111\u1ec3 xem trang, n\u1ebfu sau \u0111\u00f3 h\u1ecd \u0111\u1ec1u r\u1eddi \u0111i sau l\u01b0\u1ee3t xem \u0111\u1ea7u ti\u00ean th\u00ec \u0111\u00f3 \u0111\u1ec1u l\u00e0 &#8220;bounce&#8221;.<\/li><li><strong>Time on page<\/strong>: Kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd chuy\u1ec3n \u0111\u1ebfn n\u01a1i n\u00e0o \u0111\u00f3 kh\u00e1c. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 SERP, ho\u1eb7c m\u1ed9t trang kh\u00e1c c\u0169ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<p>C\u0169ng \u0111\u00e1ng l\u01b0u t\u00e2m l\u00e0 c\u1ea3 <em>time on page (th\u1eddi gian trung b\u00ecnh tr\u00ean trang)<\/em>&nbsp;v\u00e0<em> bounce rate (t\u1ef7 l\u1ec7 tho\u00e1t) <\/em>\u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng xem \u0111\u01b0\u1ee3c tr\u00ean Google Analytics:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1037\" height=\"501\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate.png\" alt=\"Th\u1eddi gian tr\u00ean trang v\u00e0 bounce rate\" class=\"wp-image-13064\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate.png 1037w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate-300x145.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate-768x371.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate-1024x495.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/time-on-page-bounce-rate-585x283.png 585w\" sizes=\"(max-width: 1037px) 100vw, 1037px\" \/><\/figure><\/div>\n\n\n<p>B\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 th\u1ed1ng k\u00ea n\u00e0o v\u1ec1 ch\u1ec9 s\u1ed1 dwell time.<\/p>\n\n\n\n<p>N\u1ebfu Google s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 d\u1ea1ng th\u1ee9c n\u00e0o c\u1ee7a ch\u1ec9 s\u1ed1 dwell time l\u00e0m t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng, h\u1ecd s\u1ebd kh\u00f4ng chia s\u1ebb th\u00f4ng tin n\u00e0y (ho\u1eb7c b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o) v\u1edbi ch\u00fang ta.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Vay_dwell_time_co_phai_la_mot_tin_hieu_dung_de_xep_hang_hay_khong\"><\/span>#4. V\u1eady dwell time c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng hay kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, kh\u00f4ng c\u00f3 tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c n\u00e0o t\u1eeb Google r\u1eb1ng li\u1ec7u dwell time c\u00f3 ph\u1ea3i l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u00e0o cu\u1ed1i n\u0103m 2017, tr\u01b0\u1edfng nh\u00f3m <a href=\"https:\/\/research.google.com\/teams\/brain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Brain<\/a>, l\u00e0 Nick Frost \u0111\u00e3 n\u00f3i nh\u01b0 th\u1ebf n\u00e0y t\u1ea1i m\u1ed9t h\u1ed9i th\u1ea3o:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Google hi\u1ec7n nay \u0111\u00e3 t\u00edch h\u1ee3p m\u00e1y h\u1ecdc v\u00e0o b\u00ean trong [qu\u00e1 tr\u00ecnh t\u00ecm ra m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ed9t t\u00ecm ki\u1ebfm n\u00e0o \u0111\u00f3 v\u00e0 trang t\u1ed1t nh\u1ea5t tr\u1ea3 l\u1eddi cho t\u00ecm ki\u1ebfm \u0111\u00f3 l\u00e0 g\u00ec]. M\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o d\u1ef1a tr\u00ean vi\u1ec7c khi ai \u0111\u00f3 click v\u00e0o trang v\u00e0 \u1edf tr\u00ean trang \u0111\u00f3, khi h\u1ecd quay tr\u1edf l\u1ea1i v\u00e0 c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 \u0111\u00f3.<\/p><cite>&#8211;  Nick Frost <\/cite><\/blockquote>\n\n\n\n<p>V\u00e2ng, d\u01b0\u1eddng nh\u01b0 \u0111i\u1ec1u n\u00e0y x\u00e1c nh\u1eadn \u00fd t\u01b0\u1edfng r\u1eb1ng dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>Nh\u01b0ng, nh\u01b0 Cyrus Shepard ch\u1ec9 ra trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Twitter, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00fang ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u0110\u1ec3 cho r\u00f5 r\u00e0ng th\u00ec c\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng kh\u00f4ng c\u00f3 ai t\u1ea1i Google t\u1eebng n\u00f3i r\u1eb1ng dwell time + bounce rate l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng, \u0111\u00fang h\u01a1n th\u00ec \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o c\u1ee7a m\u00e1y h\u1ecdc.<\/p><cite>&#8211;  Cyrus Shepard <\/cite><\/blockquote>\n\n\n\n<p>Google Brain l\u00e0 d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o chuy\u00ean s\u00e2u t\u1ea1i Google. H\u1ecd kh\u00f4ng l\u00e0m v\u1ec1 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng, v\u00e0 do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y kh\u00f4ng x\u00e1c nh\u1eadn r\u1eb1ng dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng (ranking factor).<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ph\u1ea3i \u0111\u1ec3 \u00fd l\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd \u0111i qu\u00e1 trang th\u1ee9 nh\u1ea5t c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu b\u1ea1n x\u1ebfp h\u1ea1ng \u1edf trang hai (ho\u1eb7c xa h\u01a1n), h\u1ea7u nh\u01b0 s\u1ebd kh\u00f4ng c\u00f3 ai &#8220;dwelling&#8221; tr\u00ean trang c\u1ee7a b\u1ea1n&#8230;th\u1eadm ch\u00ed d\u00f9 ch\u1ec9 m\u1ed9t gi\u00e2y.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 dwell time c\u00f3 kh\u1ea3 n\u0103ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 k\u00edch x\u1ebfp h\u1ea1ng cho c\u00e1c k\u1ebft qu\u1ea3 thu\u1ed9c top 10<\/strong>.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 g\u00ec? Tr\u1eeb khi b\u1ea1n \u0111\u00e3 thu\u1ed9c top 10, c\u00f2n kh\u00f4ng th\u00ec \u0111\u1eebng lo l\u1eafng g\u00ec v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho dwell time. Th\u1eddi gian c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c quan tr\u1ecdng h\u01a1n m\u00e0 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 v\u1ecb tr\u00ed \u1edf trang \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0ng, v\u1edbi nh\u1eefng ai \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf trang \u0111\u1ea7u ti\u00ean, d\u01b0\u1edbi \u0111\u00e2y 3 l\u00fd do t\u1ea1i sao dwell time c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3 l\u00e0 d\u1ea5u ch\u1ec9 t\u1ed1t v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan (m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm)<\/h3>\n\n\n\n<p>H\u00e3y th\u1eed tra t\u1eeb kh\u00f3a &#8220;c\u00e1c bi\u1ec7n ph\u00e1p tr\u00e1nh thai&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"533\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cac-bien-phap-tranh-thai-result.png\" alt=\"c\u00e1c bi\u1ec7n ph\u00e1p tr\u00e1nh thai\" class=\"wp-image-13076\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cac-bien-phap-tranh-thai-result.png 783w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cac-bien-phap-tranh-thai-result-300x204.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cac-bien-phap-tranh-thai-result-768x523.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cac-bien-phap-tranh-thai-result-585x398.png 585w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure><\/div>\n\n\n<p>\u1ede v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean (v\u00e0o th\u1eddi \u0111i\u1ec3m b\u00e0i vi\u1ebft n\u00e0y), ch\u00fang ta c\u00f3 b\u00e0i vi\u1ebft sau: <a href=\"https:\/\/www.vinmec.com\/vi\/tin-tuc\/thong-tin-suc-khoe\/cac-bien-phap-tranh-thai-sau-sinh-pho-bien\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">C\u00e1c bi\u1ec7n ph\u00e1p tr\u00e1nh thai sau sinh ph\u1ed5 bi\u1ebfn &#8211; trang tin t\u1eeb b\u1ec7nh vi\u00ean Vinmec<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"103\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-1.png\" alt=\"k\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed s\u1ed1 1\" class=\"wp-image-13077\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-1.png 665w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-1-300x46.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-1-585x91.png 585w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<p>Khi truy c\u1eadp v\u00e0o b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 l\u00e0m n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng s\u1ed1 m\u1ed9t tr\u00ean trang t\u00ecm ki\u1ebfm (d\u00f9 ti\u00eau \u0111\u1ec1 c\u00f3 ch\u1ee9a t\u1eeb sau sinh ch\u1eafc ch\u1eafn l\u00e0m gi\u1ea3m \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a b\u00e0i), ch\u1eb3ng h\u1ea1n nh\u01b0, ngu\u1ed3n tin t\u1eeb c\u01a1 s\u1edf kh\u00e1m ch\u1eefa b\u1ec7nh, \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi b\u00e1c s\u0129 chuy\u00ean khoa; nh\u01b0ng m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 n\u00f3 c\u00f3 n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7, bao tr\u00f9m nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y (c\u1ea3 ng\u01b0\u1eddi sau sinh v\u00e0 ch\u01b0a sinh \u0111\u1ebb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c).<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a> (search intent).<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd b\u1ecf ra tr\u00ean 10 ph\u00fat \u0111\u1ec3 \u0111\u1ecdc b\u00e0i n\u00e0y tr\u01b0\u1edbc khi quay l\u1ea1i trang SERP.<\/p>\n\n\n\n<p>Tr\u00e1i l\u1ea1i, h\u00e3y xem <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Bi%E1%BB%87n_ph%C3%A1p_tr%C3%A1nh_thai\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">b\u00e0i vi\u1ebft n\u00e0y<\/a> (\u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng 5 cho c\u00f9ng t\u1eeb kh\u00f3a, v\u00e0o c\u00f9ng th\u1eddi \u0111i\u1ec3m b\u00e0i n\u00e0y vi\u1ebft).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"657\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5.png\" alt=\"k\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed s\u1ed1 5\" class=\"wp-image-13078\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5.png 1366w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5-300x144.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5-768x369.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5-1024x493.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5-1170x563.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ket-qua-so-5-585x281.png 585w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p>Kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u1eadn ra n\u1ed9i dung b\u00e0i n\u00e0y kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 b\u00e0i \u0111\u1ea7u ti\u00ean, m\u1eb7c d\u00f9 ti\u00eau \u0111\u1ec1 c\u1ee7a n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p h\u01a1n (d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm).<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y c\u00f3 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1:<\/p>\n\n\n\n<ul><li>N\u1ed9i dung qu\u00e1 ng\u1eafn, ch\u1ec9 c\u00f3 kho\u1ea3ng 800 t\u1eeb<\/li><li>Th\u00f4ng tin nhi\u1ec1u th\u1ed1ng k\u00ea, mang phong th\u00e1i h\u00e0n l\u00e2m<\/li><li>Kh\u00f4ng cung c\u1ea5p th\u00f4ng tin c\u1ee5 th\u1ec3, s\u00e2u h\u01a1n cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/li><\/ul>\n\n\n\n<p>V\u00ec l\u00fd do \u0111\u00f3, t\u00f4i \u01b0\u1edbc t\u00ednh, dwell time trung b\u00ecnh cho trang n\u00e0y s\u1ebd d\u01b0\u1edbi 1 ph\u00fat.<\/p>\n\n\n\n<p>K\u1ebft lu\u1eadn: dwell time d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o t\u1ed1t cho m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t k\u1ebft qu\u1ea3 cho tr\u01b0\u1edbc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n so v\u1edbi bounce rate<\/h3>\n\n\n\n<p>Kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng cho r\u1eb1ng bounce rate l\u00e0 &#8220;t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng&#8221; th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 &#8220;bounce&#8221; v\u00ec b\u1ea5t c\u1ee9 l\u00fd do g\u00ec, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul><li><strong>Kh\u00f4ng c\u1ea7n xem nhi\u1ec1u h\u01a1n 1 trang<\/strong> &#8211; m\u1ecdi th\u1ee9 m\u00e0 h\u1ecd c\u1ea7n n\u1eb1m h\u1ebft tr\u00ean m\u1ed9t trang r\u1ed3i;<\/li><li><strong>Nh\u00e0n r\u1ed7i trong h\u01a1n 30 ph\u00fat<\/strong> &#8211; \u0111i\u1ec1u n\u00e0y s\u1ebd k\u00edch ho\u1ea1t m\u1ed9t phi\u00ean m\u1edbi (new session) trong Google Analytics;<\/li><li><strong>N\u1ed9i dung ngh\u00e8o n\u00e0n<\/strong> &#8211; h\u1ecd kh\u00f4ng th\u00edch b\u00e0i vi\u1ebft \u0111\u00f3, v\u00ec th\u1ebf h\u1ecd r\u1eddi \u0111i lu\u00f4n.<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0m cho ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t ho\u1eb7c x\u1ea5u, c\u0169ng nh\u01b0 kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u trang c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm hay kh\u00f4ng khi ch\u1ec9 nh\u00ecn v\u00e0o ri\u00eang ch\u1ec9 s\u1ed1 bounce rate.<\/p>\n\n\n\n<p>\u0110\u1ec3 minh h\u1ecda cho \u0111i\u1ec1u n\u00e0y, h\u00e3y quay l\u1ea1i v\u00ed d\u1ee5 tr\u01b0\u1edbc c\u1ee7a ch\u00fang ta (&#8220;c\u00e1c bi\u1ec7n ph\u00e1p tr\u00e1nh thai&#8221;).<\/p>\n\n\n\n<p>C\u1ea3 hai trang c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 &#8220;bounce rate&#8221; cao v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt nh\u01b0ng tr\u1ea3i nghi\u1ec7m l\u1ea1i r\u1ea5t kh\u00e1c nhau tr\u00ean m\u1ed7i trang.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c n\u1eefa khi mu\u1ed1n s\u1eed d\u1ee5ng bounce rate nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng: Google c\u1ea7n ph\u1ea3i \u0111\u00e0o s\u00e2u v\u00e0o d\u1eef li\u1ec7u Google Analytics \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00e1ch kh\u00e1c \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 tho\u00e1t trang.<\/p>\n\n\n\n<p><strong>Nh\u01b0ng Google tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c r\u1eb1ng h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u GA n\u00e0o trong thu\u1eadt to\u00e1n<\/strong>.<\/p>\n\n\n\n<p>D\u00f9 n\u1ebfu b\u1ea1n tin ho\u00e0n to\u00e0n v\u00e0o m\u1ecdi \u0111i\u1ec1u Google n\u00f3i th\u00ec ch\u01b0a h\u1eb3n \u0111\u00e3 l\u00e0 \u00fd t\u01b0\u1edfng hay, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng cao n\u00f3i \u0111\u00fang s\u1ef1 th\u1eadt.<\/p>\n\n\n\n<p>C\u00f3 3 l\u00fd do gi\u1ea3i th\u00edch \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<ul><li><strong>Kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1eed d\u1ee5ng GA (Google Analytics)<\/strong>: V\u00e0o n\u0103m 2012, \u01b0\u1edbc t\u00ednh c\u00f3 10 tri\u1ec7u website s\u1eed d\u1ee5ng GA. Th\u1eadm ch\u00ed n\u1ebfu con s\u1ed1 n\u00e0y c\u00f3 t\u0103ng tr\u01b0\u1edfng g\u1ea5p m\u01b0\u1eddi l\u1ea7n k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3 (c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 kh\u00f4ng), n\u00f3 c\u0169ng ch\u1ec9 chi\u1ebfm \u0111\u01b0\u1ee3c 10% t\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 website. Li\u1ec7u Google c\u00f3 th\u1ef1c s\u1ef1 gi\u1ea3i m\u00e3 \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch bounce rate ch\u1ec9 tr\u00ean 1\/10 s\u1ed1 l\u01b0\u1ee3ng website to\u00e0n c\u1ea7u? C\u00f3 th\u1ec3, nh\u01b0ng t\u00f4i cho r\u1eb1ng d\u1eef li\u1ec7u n\u00e0y h\u1ea7u nh\u01b0 s\u1ebd v\u00f4 d\u1ee5ng. \u0110\u01a1n gi\u1ea3n l\u00e0 h\u00e3y ngh\u0129 \u0111\u1ebfn chuy\u1ec7n c\u00f3 10 k\u1ebft qu\u1ea3 \u1edf trang \u0111\u1ea7u ti\u00ean, v\u00e0 ch\u1ec9 c\u00f3 t\u1eeb 1 &#8211; 2 k\u1ebft qu\u1ea3 l\u00e0 Google bi\u1ebft bounce rate, c\u00f2n l\u1ea1i th\u00ec kh\u00f4ng, l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 v\u00e0o thu\u1eadt to\u00e1n.<\/li><li><strong>GA th\u01b0\u1eddng b\u1ecb c\u00e0i \u0111\u1eb7t sai<\/strong>: B\u1ea5t c\u1ee9 ai t\u1eebng l\u00e0m SEO audit s\u1ebd bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ki\u1ec3m tra xem GA c\u00f3 b\u1ecb c\u00e0i \u0111\u1eb7t sai hay kh\u00f4ng. \u0110\u00e2y l\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn v\u00e0 n\u00f3 th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n l\u00e0m cho bounce rate t\u0103ng cao. \u0110\u00e2y s\u1ebd l\u00e0 d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c cho Google;<\/li><li><strong>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o th\u01b0\u1eddng kh\u00f3a m\u00e3 GA<\/strong>: M\u1ed9t \u01b0\u1edbc t\u00ednh cho th\u1ea5y c\u00f3 30% ng\u01b0\u1eddi s\u1eed d\u1ee5ng web c\u00e0i \u0111\u1eb7t ch\u01b0\u01a1ng tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 h\u1ea7u h\u1ebft li\u1ec7t k\u00ea google-analytics.com v\u00e0o danh s\u00e1ch m\u1eb7c \u0111\u1ecbnh. Ch\u00fang c\u0169ng ch\u1eb7n m\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0 vi\u1ec7n JS c\u1ee7a GA. N\u1ebfu Google b\u00ed m\u1eadt s\u1eed d\u1ee5ng m\u00e3 GA, s\u1ebd c\u00f3 kho\u1ea3ng 1\/3 n\u1ed7 l\u1ef1c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7.<\/li><\/ul>\n\n\n\n<p>V\u00ec th\u1ebf, th\u1eadm ch\u00ed ngay c\u1ea3 khi Google b\u00ed m\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u bounce rate t\u1eeb GA, r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 n\u00f3 kh\u00f4ng c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao dwell time c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1t h\u01a1n bounce rate x\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng &#8211; ngo\u00e0i ra d\u1eef li\u1ec7u dwell time c\u0169ng d\u1ec5 thu th\u1eadp h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi Google.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao:<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n Google t\u1eeb kh\u00f3a &#8220;\u0111\u00e1nh gi\u00e1 iphone 11&#8221; v\u00e0 click v\u00e0o k\u1ebft qu\u1ea3 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"184\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/danh-gia-iphone-11.png\" alt=\"\u0111\u00e1nh gi\u00e1 iphone 11\" class=\"wp-image-13087\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/danh-gia-iphone-11.png 824w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/danh-gia-iphone-11-300x67.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/danh-gia-iphone-11-768x171.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/danh-gia-iphone-11-585x131.png 585w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure><\/div>\n\n\n<p>Khi b\u1ea1n click v\u00e0o k\u1ebft qu\u1ea3, Google c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1ea5m kh\u1edfi \u0111\u1ed9ng ki\u1ec3u \u0111\u1ed3ng h\u1ed3 b\u1ea5m gi\u1edd \u1ea3o. V\u00e0 khi b\u1ea1n quay tr\u1edf l\u1ea1i trang SERP, h\u1ecd c\u00f3 th\u1ec3 d\u1eebng n\u00f3 l\u1ea1i.<\/p>\n\n\n\n<p>Gi\u1edd th\u00ec h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c l\u00e0 b\u1ea1n \u1edf bao l\u00e2u tr\u00ean trang \u0111\u00f3 (dwell time c\u1ee7a b\u1ea1n).<\/p>\n\n\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n t\u1ef1 h\u1ecfi l\u00e0m sao Google bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o b\u1ea1n quay tr\u1edf l\u1ea1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm?, d\u01b0\u1edbi \u0111\u00e2y s\u1ebd n\u00f3i v\u1ec1 hai \u00fd t\u01b0\u1edfng n\u00e0y:<\/p>\n\n\n\n<ol><li><strong>D\u1eef li\u1ec7u t\u1eeb tr\u00ecnh duy\u1ec7t Chrome<\/strong>: Theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb W3Chools, 72,4% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng Chrome. Chrome l\u1ea1i l\u00e0 tr\u00ecnh duy\u1ec7t c\u1ee7a Google, v\u00ec th\u1ebf h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebft khi n\u00e0o b\u1ea1n click v\u00e0o n\u00fat &#8220;back&#8221; v\u00e0 tr\u1edf l\u1ea1i trang SERP.<\/li><li><strong>Ph\u00e2n t\u00edch &#8220;click k\u1ebf ti\u1ebfp&#8221;<\/strong>: N\u1ebfu b\u1ea1n quay l\u1ea1i trang SERP, c\u00f3 kh\u1ea3 n\u0103ng ch\u1ec9 v\u00e0i gi\u00e2y sau \u0111\u00f3 b\u1ea1n s\u1ebd click v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c. Google c\u00f3 th\u1ec3 \u0111\u1ee3i click n\u00e0y v\u00e0 sau \u0111\u00f3 \u0111\u01b0a ra \u01b0\u1edbc t\u00ednh dwell time cho click tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a b\u1ea1n.<\/li><\/ol>\n\n\n\n<p>Sau \u0111\u00f3 Google c\u00f3 th\u1ec3 khai th\u00e1c m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u h\u1eefu \u00edch t\u1eeb ph\u00e2n t\u00edch dwell time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 kh\u1ea3 n\u0103ng Google \u0111ang t\u00edch c\u1ef1c theo d\u00f5i h\u00e0nh vi quay l\u1ea1i trang t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>H\u00e3y th\u1eed l\u00e0m nh\u01b0 sau: B\u1eadt tr\u00ecnh duy\u1ec7t l\u00ean (\u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y b\u00e0n \u0111\u1ec1u \u0111\u01b0\u1ee3c), r\u1ed3i tra t\u1eeb kh\u00f3a &#8220;\u0111i\u1ec7n tho\u1ea1i samsung&#8221;. Nh\u1ea5n v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o \u0111\u00f3, ch\u1eb3ng h\u1ea1n t\u00f4i nh\u1ea5n v\u00e0o k\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed th\u1ee9 4:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"495\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-ket-qua.png\" alt=\"trang k\u1ebft qu\u1ea3\" class=\"wp-image-13080\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-ket-qua.png 637w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-ket-qua-300x233.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-ket-qua-585x455.png 585w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u1ee3i cho trang t\u1ea3i xong, sau \u0111\u00f3 nh\u1ea5n v\u00e0o n\u00fat quay tr\u1edf l\u1ea1i.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 \u0111\u1ec3 \u00fd \u0111i\u1ec1u g\u00ec kh\u00e1c kh\u00f4ng?<\/p>\n\n\n\n<p>Google b\u1ed5 sung th\u00eam m\u1ed9t danh s\u00e1ch t\u00ecm ki\u1ebfm li\u00ean quan ngay b\u00ean d\u01b0\u1edbi k\u1ebft qu\u1ea3 b\u1ea1n v\u1eeba m\u1edbi click.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"487\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/moi-nguoi-cung-tim-kiem.png\" alt=\"m\u1ecdi ng\u01b0\u1eddi c\u0169ng t\u00ecm ki\u1ebfm\" class=\"wp-image-13081\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/moi-nguoi-cung-tim-kiem.png 679w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/moi-nguoi-cung-tim-kiem-300x215.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/moi-nguoi-cung-tim-kiem-585x420.png 585w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 c\u00f3 \u00fd ngh\u0129a. B\u1ea1n quay tr\u1edf l\u1ea1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng t\u00ecm th\u1ea5y th\u00f4ng tin b\u1ea1n c\u1ea7n t\u00ecm.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, Google cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ec3 h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng Google theo d\u00f5i c\u00e1i g\u1ecdi l\u00e0 <em>pogo-sticking<\/em>. V\u00e0 n\u1ebfu h\u1ecd theo d\u00f5i \u0111i\u1ec1u n\u00e0y, c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 h\u1ecd c\u0169ng theo d\u00f5i dwell time n\u1eefa.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ec3 \u00fd t\u01b0\u1edfng n\u00e0y \u0111i qu\u00e1 xa, h\u00e3y \u0111\u1ec3 t\u00f4i l\u00e0m cho n\u00f3 r\u00f5 r\u00e0ng h\u01a1n:<\/p>\n\n\n\n<p><strong>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ee9ng minh r\u1eb1ng dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/strong><\/p>\n\n\n\n<p>N\u00f3 ch\u1ec9 ch\u1ee9ng minh r\u1eb1ng Google theo d\u00f5i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean n\u00f3 kh\u00f4ng ch\u1ee9ng t\u1ecf m\u1ea1nh m\u1ebd r\u1eb1ng d\u1eef li\u1ec7u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Hay_can_than_voi_viec_coi_dwell_time_la_mot_yeu_to_xep_hang\"><\/span>#5. H\u00e3y c\u1ea9n th\u1eadn v\u1edbi vi\u1ec7c coi dwell time l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0 \u00fd t\u01b0\u1edfng Google s\u1eed d\u1ee5ng dwell time nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u00f3 v\u1ebb kh\u00e1 h\u1ee3p l\u00fd v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng x\u1ea3y ra \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p>Tuy v\u1eady v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 ti\u1ec1m n\u0103ng trong vi\u1ec7c s\u1eed d\u1ee5ng dwell time nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi c\u00e1c c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n<\/h3>\n\n\n\n<p>H\u00e3y th\u1eed t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;bi\u1ec3n s\u1ed1 xe 20 \u1edf \u0111\u00e2u&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"370\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cau-hoi-don-gian.png\" alt=\"c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n\" class=\"wp-image-13082\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cau-hoi-don-gian.png 789w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cau-hoi-don-gian-300x141.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cau-hoi-don-gian-768x360.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cau-hoi-don-gian-585x274.png 585w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/figure><\/div>\n\n\n<p>N\u1ebfu nh\u00ecn k\u1ef9 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi, nh\u01b0ng \u0111\u1ec3 ch\u1eafc ch\u1eafn, ch\u00fang ta v\u1eabn th\u01b0\u1eddng nh\u1ea5n v\u00e0o li\u00ean k\u1ebft. V\u00e0 k\u1ebft qu\u1ea3 s\u1ebd r\u1ea5t r\u00f5 r\u00e0ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"457\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bien-so-xe-thai-nguyen.png\" alt=\"bi\u1ec3n x\u1ed1 xe th\u00e1i nguy\u00ean\" class=\"wp-image-13083\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bien-so-xe-thai-nguyen.png 655w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bien-so-xe-thai-nguyen-300x209.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bien-so-xe-thai-nguyen-585x408.png 585w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure><\/div>\n\n\n<p>V\u00e0 v\u00ec c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c t\u00ecm ra nhanh ch\u00f3ng, b\u1ea1n nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd quay tr\u1edf l\u1ea1i trang SERP trong v\u00e0i gi\u00e2y.<\/p>\n\n\n\n<p>Dwell time v\u00ec th\u1ebf, t\u00ednh theo trung b\u00ecnh l\u00e0 kh\u00e1 th\u1ea5p v\u1edbi truy v\u1ea5n n\u00e0y &#8211; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 d\u01b0\u1edbi 10 gi\u00e2y.<\/p>\n\n\n\n<p>Eric Enge t\u1eebng n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u00f3 nhi\u1ec1u b\u1ed1i c\u1ea3nh m\u00e0 \u1edf \u0111\u00f3 dwell time NG\u1eaeN H\u01a0N l\u1ea1i l\u00e0 d\u1ea5u ch\u1ec9 c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng. <\/p><p>L\u1ea5y v\u00ed d\u1ee5, khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm nhanh m\u1ed9t th\u00f4ng tin nh\u1ecf n\u00e0o n\u00f3 ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e3 \u0111i\u1ec7n tho\u1ea1i, m\u00e3 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, zip code t\u1ec9nh th\u00e0nh ph\u1ed1, \u0111\u1ecba ch\u1ec9 c\u1ee7a doanh nghi\u1ec7p. <\/p><p>V\u1edbi nh\u1eefng th\u00f4ng tin nh\u01b0 v\u1eady, b\u1ea1n mu\u1ed1n thi\u1ebft k\u1ebf trang c\u1ee7a b\u1ea1n sao cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c th\u1ee9 h\u1ecd mu\u1ed1n g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c.<\/p><cite>&#8211;  Eric Enge <\/cite><\/blockquote>\n\n\n\n<p>V\u00ec th\u1ebf, trong v\u00ed d\u1ee5 n\u00e0y, dwell time ng\u1eafn l\u1ea1i kh\u00f4ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi tr\u1ea3i nghi\u1ec7m x\u1ea5u. K\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed s\u1ed1 1 l\u00e0 t\u1ed1t nh\u1ea5t v\u00e0 li\u00ean quan nh\u1ea5t v\u1edbi truy v\u1ea5n n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho c\u00e1c trang ki\u1ec3u AFA<\/h3>\n\n\n\n<p>C\u00e1c trang AFA l\u00e0 nh\u1eefng trang m\u00e0 khi nh\u00ecn s\u01a1 qua th\u00ec c\u00f3 v\u1ebb \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n, nh\u01b0ng khi b\u1ea1n ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee3ng h\u01a1n (l\u00e0m t\u0103ng dwell time), b\u1ea1n m\u1edbi nh\u1eadn ra r\u1eb1ng n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng quen thu\u1ed9c v\u1edbi \u0111i\u1ec1u n\u00e0y n\u1ebfu th\u01b0\u1eddng xuy\u00ean t\u00ecm ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>B\u1ea1n v\u00e0o trang top \u0111\u1ea7u, \u0111\u1ecdc k\u1ef9 \u0111\u00e1nh gi\u00e1 (t\u0103ng dwell time) r\u1ed3i ch\u1ecdn ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed m\u00e0 b\u1ea1n cho r\u1eb1ng ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<p>B\u1ea1n v\u00e0o trang c\u1ee7a ph\u1ea7n m\u1ec1m g\u1ed1c r\u1ed3i t\u1ea3i n\u00f3 v\u1ec1 c\u00e0i \u0111\u1eb7t, sau m\u1ed9t l\u00fac b\u1ea1n nh\u1eadn ra r\u1eb1ng n\u00f3 ch\u1ec9 l\u00e0 phi\u00ean b\u1ea3n v\u1edbi r\u1ea5t nhi\u1ec1u gi\u1edbi h\u1ea1n (t\u00ednh n\u0103ng ho\u1eb7c\/v\u00e0 th\u1eddi gian s\u1eed d\u1ee5ng), v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n &#8220;s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7&#8221; th\u00ec c\u1ea7n b\u1ecf ti\u1ec1n ra mua.<\/p>\n\n\n\n<p>B\u1ea1n r\u1ea5t th\u1ea5t v\u1ecdng, v\u00e0 c\u1ea3m th\u1ea5y nh\u01b0 b\u1ecb l\u1eeba (ngay t\u1eeb \u0111\u1ea7u trang gi\u1edbi thi\u1ec7u kh\u00f4ng h\u1ec1 n\u00f3i l\u00e0 d\u00f9ng th\u1eed, h\u1ecd v\u1eabn d\u00f9ng t\u1eeb mi\u1ec5n ph\u00ed).<\/p>\n\n\n\n<p>Tr\u01b0\u1eddng h\u1ee3p n\u00e0y m\u1eb7c d\u00f9 dwell time cao nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi c\u00e1c truy v\u1ea5n &#8220;mua h\u00e0ng&#8221;<\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111i\u1ec3m th\u00fa v\u1ecb m\u00e0 Mark Traphagen ch\u1ec9 ra trong ph\u1ea7n b\u00ecnh lu\u1eadn \u1edf phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>M\u1ed9t b\u1ed1i c\u1ea3nh kh\u00e1c m\u00e0 dwell time c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u ch\u1ec9 sai cho ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng: l\u00fac \u0111i shopping. <\/p><p>Th\u01b0\u1eddng khi t\u00f4i \u0111i shopping, t\u00f4i c\u00f3 th\u1ec3 click quay l\u1ea1i v\u00e0 xem ti\u1ebfp kh\u00e1 nhanh gi\u1eefa nhi\u1ec1u k\u1ebft qu\u1ea3 b\u1edfi v\u00ec t\u00f4i m\u1edbi \u1edf trong giai \u0111o\u1ea1n so s\u00e1nh khi mua s\u1eafm, c\u00f3 th\u1ec3 l\u00e0 v\u1edbi gi\u00e1 c\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng nh\u1ea5t \u0111\u1ecbnh.<\/p><cite> &#8211; Mark Traphagen <\/cite><\/blockquote>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u01b0\u1eddng l\u00e0m \u0111i\u1ec1u n\u00e0y khi so s\u00e1nh gi\u00e1 c\u1ea3. B\u1ea1n click v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ec3 ki\u1ec3m tra gi\u00e1, sau \u0111\u00f3 quay l\u1ea1i v\u00e0 click v\u00e0o k\u1ebft qu\u1ea3 kh\u00e1c.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ee9 l\u1eb7p l\u1ea1i nh\u01b0 v\u1eady cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u01b0ng qu\u00e1 tr\u00ecnh &#8220;pogo-sticking&#8221; nh\u01b0 th\u1ebf n\u00e0y t\u1ea1o ra m\u1ed9t b\u1ed1i c\u1ea3nh m\u00e0 \u1edf \u0111\u00f3 dwell time kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c m\u1ee9c \u0111\u1ed9 li\u00ean quan.<\/p>\n\n\n\n<p>Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 n\u00e0o v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 c\u1ea3 &#8211; b\u1ea1n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng th\u00e1i m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady l\u00e0 \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n lo\u1ea1i tr\u1eeb dwell time l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Kh\u00f4ng ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>Google r\u1ea5t th\u00f4ng minh. Ch\u00fang ta bi\u1ebft th\u1ef1c t\u1ebf l\u00e0 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t truy v\u1ea5n v\u1edbi \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i. Nh\u01b0 th\u1ebf n\u00e0o? B\u1edfi v\u00ec h\u1ecd ch\u1ec9 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 mua s\u1eafm cho nh\u1eefng truy v\u1ea5n nh\u01b0 v\u1eady m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 cho t\u1eeb kh\u00f3a &#8220;iphone 7 plus s\u1ea1c ch\u1eadm&#8221;:<\/p>\n\n\n<div class=\"wp-block-image wp-image-13084 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"569\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-khong-thuong-mai.png\" alt=\"truy v\u1ea5n kh\u00f4ng th\u01b0\u01a1ng m\u1ea1i\" class=\"wp-image-13084\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-khong-thuong-mai.png 796w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-khong-thuong-mai-300x214.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-khong-thuong-mai-768x549.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-khong-thuong-mai-585x418.png 585w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><figcaption>Kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3 d\u1ea1ng mua b\u00e1n \u1edf \u0111\u00e2y, ch\u1ec9 c\u00f3 cung c\u1ea5p th\u00f4ng tin m\u00e0 th\u00f4i<\/figcaption><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a truy v\u1ea5n &#8220;s\u1ea1c cho iphone 7 plus&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"455\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-thuong-mai.png\" alt=\"truy v\u1ea5n c\u00f3 t\u00ednh th\u01b0\u01a1ng m\u1ea1i\" class=\"wp-image-13085\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-thuong-mai.png 809w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-thuong-mai-300x169.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-thuong-mai-768x432.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/truy-van-thuong-mai-585x329.png 585w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/figure><\/div>\n\n\n<p>Google \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng m\u1eb7c d\u00f9 c\u00e1c c\u00e2u h\u1ecfi n\u00e0y l\u00e0 t\u01b0\u01a1ng t\u1ef1 nhau, ch\u1ec9 c\u00f3 m\u1ed9t c\u00e2u c\u00f3 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i (mua b\u00e1n).<\/p>\n\n\n\n<p>V\u00e0 n\u1ebfu nh\u01b0 h\u1ecd \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u1ecd g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 b\u1ecf qua dwell time khi hi\u1ec7n t\u01b0\u1ee3ng pogo-sticking xu\u1ea5t hi\u1ec7n. Ho\u1eb7c cho nh\u1eefng truy v\u1ea5n nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, th\u1eadm ch\u00ed ngay c\u1ea3 khi dwell time c\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111i n\u1eefa, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb b\u1ecf qu\u1ea3 trong r\u1ea5t nhi\u1ec1u truy v\u1ea5n ki\u1ec3u mua h\u00e0ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Vai_suy_nghi_cuoi_cung\"><\/span>#6. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dwell time ch\u1eafc ch\u1eafn l\u00e0 th\u1ee9 m\u00e0 Google \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng, c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Kh\u00f4ng. \u0110\u1ed1i v\u1edbi Google, ch\u1ec9 c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn: H\u1ecd mu\u1ed1n l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd h\u1ea1nh ph\u00fac. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, li\u00ean quan nh\u1ea5t \u1edf v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t.<\/p>\n\n\n\n<p><strong>Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m k\u1ebft qu\u1ea3 \u0111\u00f3<\/strong>.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf h\u00e3y t\u1ea1o ra n\u1ed9i dung th\u1eadt t\u1ed1t \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t n\u01a1i \u0111\u00e1ng \u0111\u1ec3 gh\u00e9 th\u0103m.<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n hai \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 dwell time n\u1eefa.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Dwell Time: Is it really a ranking factor? (And if so, should you care?) c\u1ee7a t\u00e1c gi\u1ea3 Joshua Hardwick, website: Ahrefs)<\/em><\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c b\u1ed5 sung nhi\u1ec1u \u1ea3nh, minh h\u1ecda d\u1ec5 hi\u1ec3u h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google s\u1eed d\u1ee5ng h\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 dwell time l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3. C\u00f3 ph\u1ea3i v\u1eady kh\u00f4ng? S\u1ef1 th\u1ef1c th\u00ec dwell time l\u00e0 ch\u1ec9 s\u1ed1 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m. \u00dd t\u00f4i l\u00e0, b\u1ea1n c\u00f3 h\u00ecnh dung dwell time l\u00e0 g\u00ec kh\u00f4ng? N\u00f3 \u0111\u01b0\u1ee3c \u0111o nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 c\u00f3 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dwell time l\u00e0 g\u00ec? V\u00e0 n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng th\u1ef1c s\u1ef1 kh\u00f4ng? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/dwell-time\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dwell time l\u00e0 g\u00ec? V\u00e0 n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng th\u1ef1c s\u1ef1 kh\u00f4ng? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Google s\u1eed d\u1ee5ng h\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 dwell time l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3. C\u00f3 ph\u1ea3i v\u1eady kh\u00f4ng? S\u1ef1 th\u1ef1c th\u00ec dwell time l\u00e0 ch\u1ec9 s\u1ed1 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m. \u00dd t\u00f4i l\u00e0, b\u1ea1n c\u00f3 h\u00ecnh dung dwell time l\u00e0 g\u00ec kh\u00f4ng? N\u00f3 \u0111\u01b0\u1ee3c \u0111o nh\u01b0 th\u1ebf n\u00e0o? 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V\u00e0 n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng th\u1ef1c s\u1ef1 kh\u00f4ng? &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/dwell-time\/","og_locale":"vi_VN","og_type":"article","og_title":"Dwell time l\u00e0 g\u00ec? V\u00e0 n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng th\u1ef1c s\u1ef1 kh\u00f4ng? &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Google s\u1eed d\u1ee5ng h\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 dwell time l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3. C\u00f3 ph\u1ea3i v\u1eady kh\u00f4ng? S\u1ef1 th\u1ef1c th\u00ec dwell time l\u00e0 ch\u1ec9 s\u1ed1 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m. \u00dd t\u00f4i l\u00e0, b\u1ea1n c\u00f3 h\u00ecnh dung dwell time l\u00e0 g\u00ec kh\u00f4ng? N\u00f3 \u0111\u01b0\u1ee3c \u0111o nh\u01b0 th\u1ebf n\u00e0o? 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