{"id":12942,"date":"2022-08-29T02:57:00","date_gmt":"2022-08-28T19:57:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12942"},"modified":"2023-07-23T19:12:36","modified_gmt":"2023-07-23T12:12:36","slug":"seo-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/seo-la-gi\/","title":{"rendered":"T\u00ecm hi\u1ec3u SEO l\u00e0 g\u00ec &#038; nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n li\u00ean quan"},"content":{"rendered":"\n<p>SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization, n\u00f3 l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1edbi m\u1ee5c ti\u00eau <em>nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm<\/em>.<\/p>\n\n\n\n<p>L\u1ee3i \u00edch c\u1ee7a SEO qu\u00e1 r\u00f5 r\u00e0ng: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed (*), th\u1ee5 \u0111\u1ed9ng (**) chuy\u1ec3n \u0111\u1ebfn website c\u1ee7a b\u1ea1n, t\u1eeb ng\u00e0y n\u1ecd \u0111\u1ebfn th\u00e1ng kia kh\u00f4ng ng\u1eebng ngh\u1ec9.<\/p>\n\n\n<div class=\"wp-block-image wp-image-12943 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"162\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ahrefs-blog-traffic-1.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o blog c\u1ee7a Ahrefs\" class=\"wp-image-12943\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ahrefs-blog-traffic-1.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ahrefs-blog-traffic-1-300x54.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ahrefs-blog-traffic-1-768x138.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ahrefs-blog-traffic-1-585x105.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">M\u1ed7i th\u00e1ng, blog c\u1ee7a Ahrefs (trang g\u1ed1c ti\u1ebfng Anh c\u1ee7a b\u00e0i d\u1ecbch n\u00e0y) \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho kho\u1ea3ng 118 ng\u00e0n t\u1eeb kh\u00f3a v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c 252 ng\u00e0n l\u01b0\u1ee3t xem t\u1eeb Google.<\/figcaption><\/figure><\/div>\n\n\n<p>Th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a website Ki\u1ebfn c\u00e0ng (t\u00ean c\u0169 \u0110\u1ee9c Anh Plus) trong th\u00e1ng v\u1eeba r\u1ed3i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1364\" height=\"513\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang.png\" alt=\"s\u1ed1 l\u01b0\u1ee3t xem trang c\u1ee7a website Ki\u1ebfn c\u00e0ng trong m\u1ed9t th\u00e1ng\" class=\"wp-image-12950\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang.png 1364w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang-768x289.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang-1024x385.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang-1170x440.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ducanhplus-luot-xem-trang-585x220.png 585w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/figure><\/div>\n\n\n<p>M\u1ed9t website kh\u00e1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00e0nh c\u00f4ng h\u01a1n m\u00e0 t\u00f4i (\u0110\u1ee9c Anh) c\u0169ng tr\u1ef1c ti\u1ebfp tham gia:<\/p>\n\n\n<div class=\"wp-block-image wp-image-12951 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"284\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-khac-luot-xem.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang kh\u00e1c\" class=\"wp-image-12951\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-khac-luot-xem.png 1018w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-khac-luot-xem-300x84.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-khac-luot-xem-768x214.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-khac-luot-xem-585x163.png 585w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><figcaption class=\"wp-element-caption\">M\u1ed7i ng\u00e0y trang n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 3 ng\u00e0n l\u01b0\u1ee3t xem mi\u1ec5n ph\u00ed t\u1eeb Google<\/figcaption><\/figure><\/div>\n\n\n<p>(*): T\u1eeb &#8220;mi\u1ec5n ph\u00ed&#8221; \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ec3 \u0111\u1eb7t v\u1edbi th\u1ebf \u0111\u1ed1i l\u1eadp v\u1edbi qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a (v\u00ed d\u1ee5 Google AdWords). Nhi\u1ec1u trang mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c truy c\u1eadp nh\u01b0ng kh\u00f4ng th\u1ec3 SEO \u0111\u1ee7 \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng mong mu\u1ed1n, khi \u1ea5y h\u1ecd b\u1ecf ti\u1ec1n ra qu\u1ea3ng c\u00e1o nh\u1eb1m chi\u1ebfm l\u1ea5y v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i \u0111\u1ec3 thu h\u00fat click, v\u00ed d\u1ee5:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"601\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-tu-khoa.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a tr\u00ean Google\" class=\"wp-image-12947\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-tu-khoa.png 804w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-tu-khoa-300x224.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-tu-khoa-768x574.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-tu-khoa-585x437.png 585w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n<p>Ngu\u1ed3n thu t\u1eeb qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t trong d\u00f2ng doanh thu ch\u00ednh c\u1ee7a Google (b\u00ean c\u1ea1nh m\u1ea1ng hi\u1ec3n th\u1ecb Google adsense). M\u1ed1i quan h\u1ec7 gi\u1eefa SEO v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c n\u00f3i r\u00f5 h\u01a1n \u1edf ph\u1ea7n sau.<\/p>\n\n\n\n<p>(**): T\u1eeb &#8220;th\u1ee5 \u0111\u1ed9ng&#8221; \u1edf \u0111\u00e2y ngh\u0129a l\u00e0 website n\u1ebfu \u0111\u01b0\u1ee3c SEO \u0111\u1ee7 t\u1ed1t, n\u00f3 s\u1ebd v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ngay c\u1ea3 khi b\u1ea1n n\u1eb1m ng\u1ee7, \u0111i du l\u1ecbch, hay l\u00e0m b\u1ea5t k\u1ef3 vi\u1ec7c g\u00ec kh\u00e1c trong nhi\u1ec1u th\u00e1ng, th\u1eadm ch\u00ed l\u00e0 v\u00e0i n\u0103m. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a t\u01b0\u01a1ng \u0111\u1ed1i, v\u00e0 t\u00f9y ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3, nhi\u1ec1u trang v\u1eabn c\u1ea7n c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, v\u00e0 l\u00e0m nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c li\u00ean quan \u0111\u1ec3 <em>duy tr\u00ec th\u1ee9 h\u1ea1ng<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d748c1903\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d748c1903\"  type=\"checkbox\" id=\"item-6577d748c1903\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/seo-la-gi\/#1_Tai_sao_SEO_lai_quan_trong\" title=\"#1. T\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng?\">#1. T\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/seo-la-gi\/#2_May_tim_kiem_hoat_dong_nhu_the_nao\" title=\"#2. M\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\">#2. M\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/seo-la-gi\/#3_SEO_hoat_dong_nhu_the_nao\" title=\"#3. SEO ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\">#3. SEO ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/seo-la-gi\/#4_Lam_the_nao_de_toi_uu_hoa_cho_Google\" title=\"#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho Google?\">#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/seo-la-gi\/#5_Vai_suy_nghi_cuoi_cung\" title=\"#5. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng\">#5. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Tai_sao_SEO_lai_quan_trong\"><\/span>#1. T\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u00e1y t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c s\u1ef1 L\u1edaN.<\/p>\n<\/blockquote>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho ch\u00fang ta th\u1ea5y c\u00e1c ngu\u1ed3n \u0111em l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1691\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer.png\" alt=\"ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-12972\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer-252x300.png 252w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer-768x916.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer-859x1024.png 859w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer-1170x1395.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/traffic-data-referrer-585x698.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 th\u1ed1ng k\u00ea tr\u00ean to\u00e0n c\u1ea7u, n\u00ean m\u1ed9t s\u1ed1 trang c\u00f3 th\u1ec3 kh\u00e1 l\u1ea1 l\u1eabm v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam, tuy nhi\u00ean c\u00e1c trang h\u00e0ng \u0111\u1ea7u th\u00ec quen thu\u1ed9c c\u1ea3 (Google, Facebook, YouTube).<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 g\u1ea7n <strong>60% c\u1ee7a t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean web l\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb Google t\u00ecm ki\u1ebfm<\/strong>. V\u00e0 n\u1ebfu b\u1ea1n c\u1ed9ng g\u1ed9p th\u00eam c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn kh\u00e1c (nh\u01b0 Bing, Yahoo v\u00e0 YouTube) th\u00ec c\u00f3 \u0111\u1ebfn <strong>70,6% t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/strong> c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1219\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web.png\" alt=\"Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web\" class=\"wp-image-12973\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web-300x258.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web-768x660.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web-1024x880.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web-1170x1006.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/nguon-luu-luong-truy-cap-web-585x503.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p>H\u00e3y \u0111\u1ec3 t\u00f4i minh h\u1ecda t\u1ea7m quan tr\u1ecdng c\u1ee7a SEO b\u1eb1ng m\u1ed9t v\u00ed d\u1ee5\u2026<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty chuy\u00ean b\u00e1n chu\u1ed9t m\u00e1y t\u00ednh v\u00e0 h\u00e0ng th\u00e1ng c\u00f3 kho\u1ea3ng 100 ng\u00e0n ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u201cmua chu\u1ed9t m\u00e1y t\u00ednh\u201d.<\/p>\n\n\n\n<p>B\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng, <a href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean Google nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea7m 20% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t click<\/a>, nh\u01b0 v\u1eady website c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 20 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng n\u1ebfu b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0ng gi\u00e1 tr\u1ecb (t\u00ednh ra ti\u1ec1n) c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t gh\u00e9 th\u0103m n\u00e0y l\u00e0 bao nhi\u00eau?<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed chi ph\u00ed qu\u1ea3ng c\u00e1o cho t\u1eeb kh\u00f3a n\u00e0y v\u00e0o kho\u1ea3ng 1500 VN\u0110 \/ click, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 l\u01b0u l\u01b0\u1ee3ng 20 ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb v\u00e0o kho\u1ea3ng <strong>30 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"897\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc.png\" alt=\"T\u1ed5ng ti\u1ec1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nh\u1edd SEO trong m\u1ed9t v\u00ed d\u1ee5\" class=\"wp-image-12974\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc-300x190.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc-768x486.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc-1024x648.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc-1170x740.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/tong-tien-thu-duoc-585x370.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u1ea5y m\u1edbi ch\u1ec9 l\u00e0 cho c\u1ee5m t\u1eeb kh\u00f3a \u0111\u00f3 m\u00e0 th\u00f4i. N\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO t\u1ed1t, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho h\u00e0ng tr\u0103m (th\u1eadm ch\u00ed l\u00e0 h\u00e0ng ng\u00e0n) c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau.<\/p>\n\n\n\n<p>Trong m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c b\u1ea3o hi\u1ec3m, gi\u00e1 tr\u1ecb c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm c\u00f2n cao h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 chi ph\u00ed qu\u1ea3ng c\u00e1o cho t\u1eeb kh\u00f3a \u201cmua chung c\u01b0 gi\u00e1 r\u1ebb\u201d c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 4500 VN\u0110 \/ m\u1ed9t click (\u0111\u00e2y l\u00e0 gi\u00e1 ti\u1ec1n th\u1ef1c t\u1ebf m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c khi ki\u1ec3m tra tr\u00ean Google Adwords).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"915\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat.png\" alt=\"M\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 qu\u1ea3ng c\u00e1o r\u1ea5t t\u1ed1n k\u00e9m\" class=\"wp-image-12975\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat-300x194.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat-768x496.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat-1024x661.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat-1170x755.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/quang-cao-rat-dat-585x377.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p>C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a SEO, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c n\u1ed9i dung cho SEO, v\u00e0 <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng&#8221; n\u00e0o th\u1ef1c s\u1ef1 quan tr\u1ecdng<\/a>?<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n hi\u1ec3u c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_May_tim_kiem_hoat_dong_nhu_the_nao\"><\/span>#2. M\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00e1y t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 th\u01b0 vi\u1ec7n kh\u1ed5ng l\u1ed3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Thay v\u00ec l\u01b0u tr\u1eef b\u1ea3n sao c\u1ee7a nh\u1eefng cu\u1ed1n s\u00e1ch, m\u00e1y t\u00ecm ki\u1ebfm l\u01b0u tr\u1eef b\u1ea3n sao c\u1ee7a c\u00e1c trang web.<\/p>\n\n\n\n<p>Khi b\u1ea1n g\u00f5 m\u1ed9t truy v\u1ea5n v\u00e0o m\u00e1y t\u00ecm ki\u1ebfm, n\u00f3 s\u1ebd nh\u00ecn v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c trang trong ch\u1ec9 m\u1ee5c (index) c\u1ee7a n\u00f3 v\u00e0 c\u1ed1 g\u1eafng tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh g\u1ecdi l\u00e0 <em>thu\u1eadt to\u00e1n <\/em>(algorithm).<\/p>\n\n\n\n<p>Kh\u00f4ng ai bi\u1ebft ch\u00ednh x\u00e1c c\u00e1c thu\u1eadt to\u00e1n \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng ch\u00fang ta c\u00f3 c\u00e1c manh m\u1ed1i, \u00edt nh\u1ea5t l\u00e0 t\u1eeb Google.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 c\u1ee7a h\u1ecd v\u1ec1 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/70897?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110\u1ec3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin h\u1eefu d\u1ee5ng nh\u1ea5t, c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm nh\u00ecn v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, ch\u00fang bao g\u1ed3m <strong>c\u00e1c t\u1eeb m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng trong truy v\u1ea5n, m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a trang, t\u00ednh chuy\u00ean m\u00f4n c\u1ee7a ngu\u1ed3n v\u00e0 v\u1ecb tr\u00ed c\u0169ng nh\u01b0 c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n<\/strong>. <\/p>\n\n\n\n<p>Tr\u1ecdng s\u1ed1 \u00e1p d\u1ee5ng cho t\u1eebng y\u1ebfu t\u1ed1 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a truy v\u1ea5n &#8211; l\u1ea5y v\u00ed d\u1ee5, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi c\u1ee7a n\u1ed9i dung \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 th\u00f4ng tin hi\u1ec7n t\u1ea1i h\u01a1n l\u00e0 c\u00e1c \u00fd ngh\u0129a thu\u1ea7n t\u00fay \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a trong t\u1eeb \u0111i\u1ec3n.<\/p>\n<cite>&#8211; Google<\/cite><\/blockquote>\n\n\n\n<p>Khi n\u00f3i v\u1ec1 Google, \u0111\u00e2y l\u00e0 m\u00e1y t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t- \u00edt nh\u1ea5t l\u00e0 cho t\u00ecm ki\u1ebfm tr\u00ean web. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec h\u1ecd c\u00f3 thu\u1eadt to\u00e1n \u0111\u00e1ng tin c\u1eady nh\u1ea5t t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Xem video sau t\u1eeb Matt Cutts \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm (c\u00f3 sub ti\u1ebfng Vi\u1ec7t):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Search Works\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BNHR6IQJGZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>C\u00f2n \u0111\u00e2y l\u00e0 video kh\u00e1c n\u00f3i v\u1ec1 vi\u1ec7c Google \u0111\u00e3 ph\u00e1t tri\u1ec3n, thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o qua th\u1eddi gian:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Evolution of Search\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/mTBShTwCnD4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tuy nhi\u00ean c\u0169ng c\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng, c\u00f3 nhi\u1ec1u m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 (c\u1ea7n) t\u1ed1i \u01b0u h\u00f3a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_SEO_hoat_dong_nhu_the_nao\"><\/span>#3. SEO ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, SEO c\u00f3 ngh\u0129a l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <em>ch\u1ee9ng minh<\/em> \u0111\u01b0\u1ee3c v\u1edbi m\u00e1y t\u00ecm ki\u1ebfm r\u1eb1ng: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang tra c\u1ee9u.<\/p>\n<\/blockquote>\n\n\n\n<p>Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec t\u1ea5t c\u1ea3 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: <strong>Hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t v\u00e0 li\u00ean quan nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd<\/strong>.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y ch\u00ednh x\u00e1c ph\u1ea3i l\u00e0m nh\u01b0 th\u1ebf n\u00e0o th\u00ec c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng m\u00e1y t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn website th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t thu\u1eadt to\u00e1n c\u1ee7a Google. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t xem video h\u01a1n, th\u00ec c\u00e2u chuy\u1ec7n l\u1ea1i l\u00e0 v\u1ec1 <a href=\"https:\/\/kiencang.net\/seo-tren-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">thu\u1eadt to\u00e1n c\u1ee7a YouTube<\/a>.<\/p>\n\n\n\n<p>V\u00ec m\u1ed7i m\u00e1y t\u00ecm ki\u1ebfm l\u1ea1i c\u00f3 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng ri\u00eang, n\u00ean t\u00f4i kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y h\u1ebft m\u1ecdi th\u1ee9 ra \u0111\u00e2y trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o c\u00e1ch (l\u00e0m th\u1ebf n\u00e0o) \u0111\u1ec3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u1ebfp h\u1ea1ng cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay: \u0111\u00f3 ch\u00ednh l\u00e0 Google<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m<\/h3>\n\n\n\n<p>Google <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfm 92% th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u<\/a> (t\u1ef7 l\u1ec7 n\u00e0y c\u1ee7a h\u1ecd \u0111\u00e3 \u1ed5n \u0111\u1ecbnh nhi\u1ec1u n\u0103m, m\u1eb7c cho c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1edbi ra \u0111\u1eddi). \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ch\u00fang ta t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a website cho Google thay v\u00ec Bing, DuckDuckGo, ho\u1eb7c b\u1ea5t k\u1ef3 m\u00e1y t\u00ecm ki\u1ebfm n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p>\u1ede Vi\u1ec7t Nam, th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f2n \u00e1p \u0111\u1ea3o h\u01a1n m\u1ed9t ch\u00fat, v\u1edbi <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/viet-nam\" target=\"_blank\" rel=\"noreferrer noopener\">93% th\u1ecb ph\u1ea7n<\/a> (v\u00e0o th\u00e1ng 8\/2022), \u0111\u1ee9ng th\u00ec nh\u00ec l\u00e0 CocCoc, v\u00e0 th\u1ee9 ba l\u00e0 Yahoo, Bing:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2022\/09\/thi-phan-may-tim-kiem-vn.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"299\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2022\/09\/thi-phan-may-tim-kiem-vn.jpg\" alt=\"\" class=\"wp-image-23244\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2022\/09\/thi-phan-may-tim-kiem-vn.jpg 796w, https:\/\/kiencang.net\/wp-content\/uploads\/2022\/09\/thi-phan-may-tim-kiem-vn-300x113.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2022\/09\/thi-phan-may-tim-kiem-vn-768x288.jpg 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Lam_the_nao_de_toi_uu_hoa_cho_Google\"><\/span>#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng h\u01a1n <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/a>.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed c\u00f3 <a href=\"http:\/\/searchengineland.com\/bing-10000-ranking-signals-google-55473\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft<\/a> t\u1eeb n\u0103m 2010 n\u00f3i r\u1eb1ng h\u1ecd th\u1ec3 c\u00f3 \u0111\u1ebfn 10 ng\u00e0n t\u00edn hi\u1ec7u!<\/p>\n\n\n\n<p>Kh\u00f4ng m\u1ed9t ai bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u00f3 l\u00e0 g\u00ec, tuy nhi\u00ean ch\u00fang ta bi\u1ebft m\u1ed9t s\u1ed1 c\u00e1i quan tr\u1ecdng trong \u0111\u00f3.<\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c? Th\u1ee9 nh\u1ea5t l\u00e0 b\u1edfi Google n\u00f3i cho ch\u00fang ta, th\u1ee9 hai l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c &#8211; trong \u0111\u00f3 c\u00f3 ch\u00fang t\u00f4i (Ahrefs) &#8211; \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u t\u01b0\u01a1ng quan gi\u1eefa nhi\u1ec1u y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 th\u1ee9 h\u1ea1ng th\u1ef1c t\u1ebf tr\u00ean Google.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd s\u1edbm th\u1ea3o lu\u1eadn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 n\u00e0y. Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ch\u1ec9 ra l\u00e0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Google x\u1ebfp h\u1ea1ng c\u00e1c trang web, ch\u1ee9 kh\u00f4ng ph\u1ea3i cho c\u1ea3 website.<\/p>\n<\/blockquote>\n\n\n\n<p>\u0110\u1ec3 t\u00f4i \u0111\u01b0a th\u00eam v\u00ed d\u1ee5, gi\u1ea3 s\u1eed b\u1ea1n kinh doanh v\u1ee3t c\u1ea7u l\u00f4ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1eebng trang tr\u00ean website c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho truy v\u1ea5n &#8220;v\u1ee3t c\u1ea7u l\u00f4ng&#8221;.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau cho c\u00e1c trang kh\u00e1c nhau.<\/p>\n\n\n\n<p>Gi\u1edd ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ed1 th\u1ee9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng (rank) v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm (search engine visibility).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi Google c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng n\u1ed9i dung c\u1ee7a b\u1ea1n, n\u00f3 c\u1ea7n ph\u1ea3i bi\u1ebft r\u1eb1ng n\u1ed9i dung \u0111\u00f3 t\u1ed3n t\u1ea1i c\u00e1i \u0111\u00e3.<\/p>\n\n\n\n<p>Google s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung m\u1edbi tr\u00ean web, nh\u01b0ng c\u00e1ch th\u1ee9c ch\u00ednh l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u (<em>crawling<\/em>). N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 ngh\u0129a l\u00e0 Google \u0111i theo c\u00e1c li\u00ean k\u1ebft tr\u00ean trang m\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebft \u0111\u1ec3 \u0111\u1ebfn c\u00e1c trang m\u00e0 h\u1ecd ch\u01b0a t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh g\u1ecdi l\u00e0 b\u1ecd t\u00ecm ki\u1ebfm (<em>spider<\/em>).<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed trang ch\u1ee7 (homepage) c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t backlink t\u1eeb <em>website A<\/em> m\u00e0 <em>website A<\/em> \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c Google l\u1eadp ch\u1ec9 m\u1ee5c r\u1ed3i.<\/p>\n\n\n\n<p>L\u1ea7n t\u1edbi khi Google thu th\u1eadp d\u1eef li\u1ec7u <em>website A<\/em> n\u00e0y, h\u1ecd s\u1ebd \u0111i theo li\u00ean k\u1ebft n\u00e0y \u0111\u1ec3 kh\u00e1m ph\u00e1 ra trang ch\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00eam n\u00f3 v\u00e0o ch\u1ec9 m\u1ee5c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, h\u1ecd s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c li\u00ean k\u1ebft tr\u00ean trang ch\u1ee7 \u0111\u1ec3 t\u00ecm c\u00e1c trang kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 c\u0169ng ng\u1ee5 \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 th\u1ee9 c\u00f3 th\u1ec3 ng\u0103n kh\u00f4ng cho Google thu th\u1eadp d\u1eef li\u1ec7u:<\/p>\n\n\n\n<ul>\n<li><strong>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 ngh\u00e8o n\u00e0n<\/strong>: Google d\u1ef1a v\u00e0o c\u00e1c <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> (internal link) \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n. C\u00e1c trang m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c \u0111\u1ec3 \u1edf d\u1ea1ng nofollow<\/strong>: C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 b\u1ecb g\u1eafn th\u1ebb nofollow s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c Google thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Trang noindexed<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c trang kh\u1ecfi ch\u1ec9 m\u1ee5c c\u1ee7a Google b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t th\u1ebb meta noindex ho\u1eb7c HTTP header. N\u1ebfu c\u00e1c trang kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 t\u1eeb trang noindex, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 Google s\u1ebd kh\u00f4ng t\u00ecm ra ch\u00fang (c\u00e1c trang kh\u00e1c).<\/li>\n\n\n\n<li><strong>B\u1ecb ch\u1eb7n trong robots.txt<\/strong>: Robots.txt l\u00e0 m\u1ed9t file text (v\u0103n b\u1ea3n) n\u00f3i cho Google bi\u1ebft n\u01a1i n\u00e0o n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn v\u00e0 n\u01a1i n\u00e0o n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ebfn tr\u00ean website c\u1ee7a b\u1ea1n. N\u1ebfu trang b\u1ecb ch\u1eb7n \u1edf \u0111\u00e2y, Google kh\u00f4ng th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ch\u00fang.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t c\u1ee9 lo l\u1eafng n\u00e0o v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u00ean website c\u1ee7a b\u1ea1n, h\u00e3y c\u00e2n nh\u1eafc ch\u1ea1y <a href=\"https:\/\/kiencang.net\/seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO audit<\/a> v\u1edbi c\u00f4ng c\u1ee5 nh\u01b0 Ahrefs Site Audit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/275814\/mobile-share-of-organic-search-engine-visits\/\" target=\"_blank\" rel=\"noreferrer noopener\">63% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm Google<\/a> \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00e0 con s\u1ed1 n\u00e0y t\u0103ng tr\u01b0\u1edfng qua t\u1eebng n\u0103m.<\/p>\n\n\n\n<p>V\u1edbi con s\u1ed1 th\u1ed1ng k\u00ea n\u00e0y, c\u00f3 l\u1ebd kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd khi v\u00e0o n\u0103m 2016, Google tuy\u00ean b\u1ed1 th\u0103ng h\u1ea1ng cho c\u00e1c &#8220;website th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng (mobile-friendly website)&#8221; trong k\u1ebft qu\u1ea3 &#8220;t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng&#8221;.<\/p>\n\n\n\n<p>Google c\u0169ng <a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n sang l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean di \u0111\u1ed9ng<\/a> trong n\u0103m 2018, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd hi\u1ec7n s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang \u0111\u1ec3 l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"294\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/mobile-first-index.png\" alt=\"\u01afu ti\u00ean l\u1eadp ch\u1ec9 m\u1ee5c di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean\" class=\"wp-image-12961\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/mobile-first-index.png 612w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/mobile-first-index-300x144.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/mobile-first-index-585x281.png 585w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n<p>T\u1ea1m d\u1ecbch:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i ngh\u0129 c\u00f3 m\u1ed9t s\u1ed1 nh\u1ea7m l\u1eabn \u1edf \u0111\u00e2y. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 hai ch\u1ec9 m\u1ee5c, m\u1ed9t cho trang di \u0111\u1ed9ng v\u00e0 m\u1ed9t cho trang m\u00e1y b\u00e0n (desktop). Th\u1ef1c ra ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>V\u1edbi h\u1ea7u h\u1ebft c\u00e1c website hi\u1ec7n gi\u1edd, ch\u00fang t\u00f4i l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean m\u00e1y b\u00e0n (desktop-first indexing). S\u1eafp t\u1edbi n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean di \u0111\u1ed9ng (mobile-first indexing).<\/p>\n<cite>&#8211; Danny Sullivan<\/cite><\/blockquote>\n\n\n\n<p>Nh\u01b0ng \u1edf \u0111\u00e2y c\u00f2n c\u00f3 m\u1ed9t \u0111i\u1ec1u c\u00f2n quan tr\u1ecdng h\u01a1n t\u1eeb <a href=\"https:\/\/www.sweor.com\/firstimpressions\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ed1ng k\u00ea c\u1ee7a Adobe<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>G\u1ea7n 8 trong 10 kh\u00e1ch h\u00e0ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung kh\u00f4ng hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<\/blockquote>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1ea5n v\u00e0o n\u00fat back khi phi\u00ean b\u1ea3n tr\u00ean m\u00e1y b\u00e0n c\u1ee7a trang web \u0111\u01b0\u1ee3c t\u1ea3i tr\u00ean di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 quan tr\u1ecdng v\u00ec Google mu\u1ed1n gi\u1eef ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd h\u00e0i l\u00f2ng. C\u00e1c trang kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u00ean di \u0111\u1ed9ng d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f3 ch\u1ecbu. V\u00e0 ngay c\u1ea3 khi b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c click t\u1eeb trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng \u1edf tr\u00ean trang \u0111\u1ee7 l\u00e2u \u0111\u1ec3 \u0111\u1ecdc \/ xem \/ nghe n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra xem trang web c\u1ee7a b\u1ea1n c\u00f3 th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng kh\u00f4ng b\u1eb1ng c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s mobile friendly<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"487\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-than-thien-di-dong.png\" alt=\"trang th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng\" class=\"wp-image-12946\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-than-thien-di-dong.png 639w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-than-thien-di-dong-300x229.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-than-thien-di-dong-585x446.png 585w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure><\/div>\n\n\n<p>N\u1ebfu n\u00f3 kh\u00f4ng v\u01b0\u1ee3t qua b\u00e0i ki\u1ec3m tra, b\u1ea1n c\u1ea7n thu\u00ea l\u1eadp tr\u00ecnh vi\u00ean \u0111\u1ec3 s\u1eeda n\u00f3.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c CMS ph\u1ed5 bi\u1ebfn nh\u01b0 WordPress ch\u1eb3ng h\u1ea1n, th\u00ec c\u00e1c giao di\u1ec7n c\u1ee7a n\u00f3 h\u1ea7u h\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u s\u1eb5n cho di \u0111\u1ed9ng r\u1ed3i. Nh\u01b0ng \u0111\u1ec3 an to\u00e0n, b\u1ea1n h\u00e3y d\u00f9ng c\u00f4ng c\u1ee5 tr\u00ean \u0111\u1ec3 ki\u1ec3m tra.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng WordPress l\u00e0 l\u00e0m sao ch\u1ecdn \u0111\u01b0\u1ee3c giao di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh n\u0103ng s\u1eed d\u1ee5ng. Tr\u00e1nh m\u00e0u m\u00e8 ho\u1eb7c s\u01a1 s\u00e0i qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed1c \u0111\u1ed9 trang<\/h3>\n\n\n\n<p>T\u1ed1c \u0111\u1ed9 trang ch\u1ec9 \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a b\u1ea1n nhanh \u0111\u1ebfn \u0111\u00e2u. N\u00f3 l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng tr\u00ean c\u1ea3 m\u00e1y b\u00e0n v\u00e0 di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>T\u1ea1i sao? M\u1ed9t l\u1ea7n n\u1eefa, Google mu\u1ed1n gi\u1eef ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd h\u00e0i l\u00f2ng. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google click v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea3i n\u1ed9i dung v\u1ec1, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f3 ch\u1ecbu.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 website c\u1ee7a b\u1ea1n, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3u nh\u01b0 <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s Pagespeed Insights<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"475\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pagespeed-insight-ducanhplus.png\" alt=\"PageSpeef Insight Ki\u1ebfn c\u00e0ng\" class=\"wp-image-12945\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pagespeed-insight-ducanhplus.png 1001w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pagespeed-insight-ducanhplus-300x142.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pagespeed-insight-ducanhplus-768x364.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pagespeed-insight-ducanhplus-585x278.png 585w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n<p>M\u1ed9t c\u00f4ng c\u1ee5 th\u01b0\u01a1ng m\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf l\u00e0 Ahrefs Site Audit \u0111\u1ec3 ki\u1ec3m tra c\u00e1c trang t\u1ea3i ch\u1eadm tr\u00ean to\u00e0n website.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n \u0111i \u0111\u1ebfn b\u00e1o c\u00e1o &#8220;hi\u1ec7u su\u1ea5t&#8221; v\u00e0 \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u1ea3nh b\u00e1o &#8220;trang ch\u1eadm (slow page)&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"251\" height=\"73\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/trang-cham-site-audit.png\" alt=\"trang ch\u1eadm \u0111\u01b0\u1ee3c t\u00ecm th\u00f4ng qua site audit\" class=\"wp-image-12944\"\/><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n tham kh\u1ea3o 3 b\u00e0i vi\u1ebft sau li\u00ean quan \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 website:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u0103ng t\u1ed1c WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/tang-toc-web-pagespeed-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng PageSpeed Insight<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/huong-dan-su-dung-pingdom\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Pingdom<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>T\u00ecm t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng r\u1ea5t d\u1ec5 d\u00e0ng. Ch\u1ec9 c\u1ea7n nh\u1eadp ch\u1ee7 \u0111\u1ec1 v\u00e0o <a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> nh\u01b0 Ahrefs Keywords Explorer, r\u1ed3i nh\u00ecn v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a li\u00ean quan c\u00f9ng v\u1edbi <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>Tuy nhi\u00ean \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng xem x\u00e9t l\u00e0 li\u1ec7u trang c\u1ee7a h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm (search intent)<\/a> c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 h\u1ecd ch\u1ecdn hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 ch\u1ee9ng minh cho m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm (\u0111\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <em>\u00fd \u0111\u1ecbnh c\u1ee7a t\u00ecm ki\u1ebfm<\/em>), h\u00e3y c\u00f9ng xem v\u00ed d\u1ee5 sau.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 cho t\u00ecm ki\u1ebfm v\u1edbi truy v\u1ea5n &#8220;c\u00f4ng th\u1ee9c b\u00e1nh sinh nh\u1eadt&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1011\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cach-lam-banh-sinh-nhat.png\" alt=\"k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 v\u1edbi t\u1eeb kh\u00f3a c\u00f4ng th\u1ee9c l\u00e0m b\u00e1nh sinh nh\u1eadt\" class=\"wp-image-12962\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cach-lam-banh-sinh-nhat.png 794w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cach-lam-banh-sinh-nhat-236x300.png 236w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cach-lam-banh-sinh-nhat-768x978.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cach-lam-banh-sinh-nhat-585x745.png 585w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure><\/div>\n\n\n<p>So s\u00e1nh v\u1edbi k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 t\u1eeb truy v\u1ea5n &#8220;b\u00e1nh sinh nh\u1eadt&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"632\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/banh-sinh-nhat.png\" alt=\"b\u00e1nh sinh nh\u1eadt\" class=\"wp-image-12963\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/banh-sinh-nhat.png 765w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/banh-sinh-nhat-300x248.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/banh-sinh-nhat-585x483.png 585w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"477\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cua-hang-ban-banh.png\" alt=\"c\u1eeda h\u00e0ng b\u00e1n b\u00e1nh\" class=\"wp-image-12964\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cua-hang-ban-banh.png 616w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cua-hang-ban-banh-300x232.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/cua-hang-ban-banh-585x453.png 585w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure><\/div>\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh gi\u1eefa hai t\u1eeb kh\u00f3a, Google hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 ho\u00e0n to\u00e0n kh\u00e1c nhau. V\u1edbi &#8220;c\u00f4ng th\u1ee9c b\u00e1nh sinh nh\u1eadt&#8221;, h\u1ecd \u0111\u01b0a ra trang k\u1ebft qu\u1ea3 li\u1ec7t k\u00ea r\u1ea5t nhi\u1ec1u c\u00f4ng th\u1ee9c, c\u00e1ch l\u00e0m b\u00e1nh sinh nh\u1eadt. C\u00f2n v\u1edbi &#8220;b\u00e1nh sinh nh\u1eadt&#8221;, h\u1ecd l\u1ea1i \u0111\u01b0a ra c\u00e1c c\u1eeda h\u00e0ng \/ website b\u00e1n b\u00e1nh sinh nh\u1eadt l\u00e0 ch\u1ee7 y\u1ebfu.<\/p>\n\n\n\n<p>Google hi\u1ec3u m\u1ee5c \u0111\u00edch ng\u1ea7m \u1ea9n b\u00ean d\u01b0\u1edbi truy v\u1ea5n v\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u1ea5y.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y g\u1ecdi l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a t\u00ecm ki\u1ebfm trong th\u1ef1c t\u1ebf. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c cho \u0111i\u1ec1u n\u00e0y?<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 \u00fd c\u00e1c trang \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ol>\n<li><strong>Ki\u1ec3u n\u1ed9i dung (content type):<\/strong> H\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean trang l\u00e0 b\u00e0i \u0111\u0103ng blog, trang s\u1ea3n ph\u1ea9m, trang th\u01b0 m\u1ee5c, trang landing page, hay l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c?<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung (content format):<\/strong> Google ch\u1ee7 y\u1ebfu x\u1ebfp h\u1ea1ng cao cho trang ki\u1ec3u n\u00e0o? Trang h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m, b\u00e0i vi\u1ebft d\u1ea1ng danh s\u00e1ch, tutorials, so s\u00e1nh, \u00fd ki\u1ebfn, ho\u1eb7c m\u1ed9t d\u1ea1ng g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t? (L\u01b0u \u00fd: \u0111i\u1ec1u n\u00e0y \u00e1p d\u1ee5ng ch\u1ee7 y\u1ebfu cho c\u00e1c ch\u1ee7 \u0111\u1ec1 d\u1ea1ng th\u00f4ng tin).<\/li>\n\n\n\n<li><strong>G\u00f3c nh\u00ecn v\u1ec1 n\u1ed9i dung (content angle):&nbsp;<\/strong>C\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung ho\u1eb7c USP (\u0111\u1eb7c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o) tr\u00ean c\u00e1c trang x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u? N\u1ebfu c\u00f3, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n hi\u1ec3u bi\u1ebft s\u00e2u h\u01a1n v\u1ec1 \u0111i\u1ec1u g\u00ec m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/li>\n<\/ol>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra s\u1ef1 hi\u1ec7n di\u1ec7n (ho\u1eb7c kh\u00f4ng) c\u00e1c t\u00ednh n\u0103ng SERP \u0111\u1ec3 suy \u0111o\u00e1n m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu <a href=\"https:\/\/kiencang.net\/doan-trich-noi-bat\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt (featured snippet)<\/a> t\u1ed3n t\u1ea1i trong k\u1ebft qu\u1ea3, th\u1ebf th\u00ec \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang t\u00ecm th\u00f4ng tin.<\/p>\n\n\n<div class=\"wp-block-image wp-image-12965 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"543\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/doan-trich-noi-bat.png\" alt=\"\u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt\" class=\"wp-image-12965\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/doan-trich-noi-bat.png 777w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/doan-trich-noi-bat-300x210.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/doan-trich-noi-bat-768x537.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/doan-trich-noi-bat-585x409.png 585w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u00ecm nhi\u1ec1u nh\u1ea5t tr\u00ean Google<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Backlinks<\/h3>\n\n\n\n<p>Thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Google d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c g\u1ecdi l\u00e0 <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageRank<\/a>.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u00f3 coi c\u00e1c backlink nh\u01b0 nh\u1eefng phi\u1ebfu b\u1ea7u. N\u00f3i chung, trang c\u00f3 c\u00e0ng nhi\u1ec1u phi\u1ebfu b\u1ea7u, n\u00f3 c\u00e0ng c\u00f3 xu h\u01b0\u1edbng c\u00f3 x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p>L\u00e0m sao ch\u00fang t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? N\u0103m ngo\u00e1i, ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u g\u1ea7n m\u1ed9t t\u1ef7 trang web v\u00e0 ph\u00e1t hi\u1ec7n ra m\u1ed1i t\u01b0\u01a1ng quan r\u00f5 r\u00e0ng gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u (c\u00e1c li\u00ean k\u1ebft t\u1eeb website duy nh\u1ea5t) v\u00e0 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image wp-image-12460 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-12460\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-263x175.png 263w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Tr\u1ee5c tung l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn. Tr\u1ee5c ho\u00e0nh l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. \u0110\u1ed3 h\u00ecnh n\u00e0y cho th\u1ea5y ch\u00fang t\u01b0\u01a1ng quan thu\u1eadn r\u1ea5t m\u1ea1nh v\u1edbi nhau<\/figcaption><\/figure><\/div>\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, backlink l\u00e0 quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o \u0111\u00e1ng gi\u00e1.<\/p>\n\n\n\n<p>R\u1eafc r\u1ed1i \u1edf ch\u1ed7 x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi m\u1ed9t v\u00e0i ki\u1ec3u n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 trang b\u00e1n s\u1ea3n ph\u1ea9m (product page).<\/p>\n\n\n\n<p>C\u00f3 h\u00e0ng t\u00e1 k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi trong l\u0129nh v\u1ef1c n\u00e0y, l\u1eddi khuy\u00ean h\u1eefu \u00edch l\u00e0 h\u00e3y h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho c\u00e1c n\u1ed9i dung t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 m\u1ed9t b\u00e0i \u0111\u0103ng ho\u1eb7c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed n\u00e0o \u0111\u1ea5y).<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm tr\u00ean Google t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n SEO. \u0110\u1ec3 \u00fd nh\u1eefng trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t b\u1eb1ng trang c\u1ee7a b\u1ea1n. \u0110\u01b0a URL c\u1ee7a trang \u0111\u00f3 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra backlink, v\u00ed d\u1ee5 nh\u01b0 <a href=\"https:\/\/ahrefs.com\/backlink-checker\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f4ng c\u1ee5 ki\u1ec3m tra backlink mi\u1ec5n ph\u00ed c\u1ee7a Ahrefs<\/a> \u0111\u1ec3 xem top 100 backlink tr\u1ecf v\u1ec1 trang \u0111\u00f3.<\/p>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1, xem x\u00e9t \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ch\u1ee7 trang web \u0111\u00f3 (c\u00e1c backlink), gi\u1ea3i th\u00edch v\u00ec sao n\u1ed9i dung c\u1ee7a b\u1ea1n l\u1ea1i t\u1ed1t h\u01a1n trang m\u00e0 h\u1ecd \u0111ang li\u00ean k\u1ebft \u0111\u1ebfn, v\u00e0 h\u1ecd c\u00f3 mu\u1ed1n b\u1ed5 sung th\u00eam (ho\u1eb7c thay th\u1ebf b\u1eb1ng) li\u00ean k\u1ebft c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n<p>Chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi <a href=\"https:\/\/kiencang.net\/skyscraper-technique\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u1ef9 thu\u1eadt SEO nh\u00e0 ch\u1ecdc tr\u1eddi (Skyscaper Technique)<\/a>.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket-gay\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng li\u00ean k\u1ebft g\u00e3y l\u00e0 g\u00ec, t\u1ea1i sao bi\u1ec7n ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 kh\u1ea3 thi<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00ednh th\u1ea9m quy\u1ec1n<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi backlink \u0111\u1ec1u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 nhau. M\u1ed9t s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n nh\u1eefng c\u00e1i kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ea5y c\u0169ng ch\u00ednh l\u00e0 c\u00e1ch PageRank ho\u1ea1t \u0111\u1ed9ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"769\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec.png\" alt=\"c\u00e1ch PageRank ho\u1ea1t \u0111\u1ed9ng\" class=\"wp-image-12467\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-300x300.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-585x585.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>N\u00f3i chung, backlink \u0111\u1ebfn t\u1eeb c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n cao (PageRank cao) s\u1ebd t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n th\u1ea5p (PageRank th\u1ea5p). \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c Messi khen b\u1ea1n \u0111\u00e1 b\u00f3ng gi\u1ecfi s\u1ebd th\u1ef1c s\u1ef1 \u0111\u00e1ng tin h\u01a1n l\u00e0 t\u00f4i khen b\u1ea1n \u0111\u00e1 b\u00f3ng gi\u1ecfi.<\/p>\n\n\n\n<p>Th\u1eadt kh\u00f4ng may, Google kh\u00f4ng c\u00f2n c\u00f4ng khai ch\u1ec9 s\u1ed1 PageRank k\u1ec3 t\u1eeb n\u0103m 2016. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c &#8220;th\u1ea9m quy\u1ec1n (authority)&#8221; c\u1ee7a trang l\u00e0 bao nhi\u00eau trong m\u1eaft c\u1ee7a Google.<\/p>\n\n\n\n<p>Nh\u01b0ng may m\u1eafn l\u00e0 ch\u00fang ta c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 g\u1ea7n gi\u1ed1ng, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 <a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs URL Rating<\/a>.<\/p>\n\n\n\n<p>URL Rating c\u00f3 gi\u00e1 tr\u1ecb n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 100 v\u00e0 c\u00f3 t\u00ednh \u0111\u1ebfn c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a backlink tr\u1ecf \u0111\u1ebfn trang web.<\/p>\n\n\n\n<p>Khi ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u m\u1ed1i quan h\u1ec7 gi\u1eefa UR v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb t\u00ecm ki\u1ebfm, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y ch\u00fang c\u00f3 m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c r\u1ea5t r\u00f5 r\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"881\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur_vs_truy-cap-tim-kiem.png\" alt=\"URL Rating v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm\" class=\"wp-image-12953\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur_vs_truy-cap-tim-kiem.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur_vs_truy-cap-tim-kiem-262x300.png 262w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur_vs_truy-cap-tim-kiem-585x671.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>V\u00ec l\u00fd do n\u00e0y, khi x\u00e2y d\u1ef1ng backlink cho n\u1ed9i dung c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean \u01b0u ti\u00ean x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang m\u1ea1nh h\u01a1n l\u00e0 nh\u1eefng trang y\u1ebfu.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ph\u00e2n t\u00edch c\u00e1c trang c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i c\u00f3 backlink trong Ahrefs Site Explorer, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0 nh\u00ecn v\u00e0o c\u1ed9t UR trong b\u00e1o c\u00e1o &#8220;Backlink&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"619\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1.png\" alt=\"c\u1ed9t UR c\u1ee7a backlink\" class=\"wp-image-12956\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1.png 1094w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1-300x170.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1-768x435.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1-1024x579.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/ur-backlinks-1-585x331.png 585w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/figure><\/div>\n\n\n<p>T\u1ea5t nhi\u00ean, backlink kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t gi\u00fap \u0111\u1ea9y &#8220;t\u00ednh th\u1ea9m quy\u1ec1n&#8221; c\u1ee7a trang web.<\/p>\n\n\n\n<p>URL Rating (UR) c\u00f2n t\u00ednh \u0111\u1ebfn c\u1ea3 c\u00e1c <em>li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/em>, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c trang kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n c\u0169ng \u0111\u00f3ng g\u00f3p v\u00e0o t\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a m\u1ed9t trang c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng &#8220;t\u00ednh th\u1ea9m quy\u1ec1n&#8221; c\u1ee7a m\u1ed9t trang n\u00e0o \u0111\u00f3 v\u00e0 \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong chuy\u1ec7n x\u00e2y d\u1ef1ng backlink cho n\u00f3, h\u00e3y c\u00e2n nh\u1eafc b\u1ed5 sung m\u1ed9t s\u1ed1 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 <em>li\u00ean quan<\/em> t\u1eeb c\u00e1c trang kh\u00e1c c\u00f3 th\u1ea9m quy\u1ec1n cao.<\/p>\n\n\n\n<p>\u0110\u1ec3 xem c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n cao nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n, h\u00e3y ki\u1ec3m tra b\u00e1o c\u00e1o &#8220;Best by Links&#8221; trong Ahrefs Site Explorer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"542\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/best-by-links-1.png\" alt=\"c\u00e1c li\u00ean k\u1ebft t\u1ed1t nh\u1ea5t\" class=\"wp-image-12955\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/best-by-links-1.png 911w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/best-by-links-1-300x178.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/best-by-links-1-768x457.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/best-by-links-1-585x348.png 585w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure><\/div>\n\n\n<p>Quy t\u1eafc v\u00e0ng \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n \u0111\u1eebng c\u1ed1 th\u00eam li\u00ean k\u1ebft v\u00e0o nh\u1eefng n\u01a1i m\u00e0 ch\u00fang kh\u00f4ng thu\u1ed9c v\u1ec1. Lu\u00f4n li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh. (\u00dd l\u00e0 b\u1ea1n \u0111\u1eebng li\u00ean k\u1ebft theo ki\u1ec3u c\u1ed1 \u0111\u1ea5m \u0103n x\u00f4i \u0111\u1ec3 cho c\u00f3 li\u00ean k\u1ebft, khi ch\u00fang ch\u1eb3ng li\u00ean quan g\u00ec).<\/p>\n\n\n\n<p>Chi\u1ebfn thu\u1eadt n\u00e0y l\u00e0 c\u00e1ch r\u1ea5t hay gi\u00fap b\u1ea1n \u0111\u1ea9y &#8220;t\u00ednh th\u1ea9m quy\u1ec1n&#8221; c\u1ee7a trang c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 trang s\u1ea3n ph\u1ea9m. V\u00ec b\u1ea1n s\u1ebd th\u01b0\u1eddng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ec3 x\u00e2y d\u1ef1ng backlink cho nh\u1eefng trang nh\u01b0 v\u1eady theo c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h3>\n\n\n\n<p>Google l\u00fac n\u00e0o c\u0169ng mu\u1ed1n th\u0103ng h\u1ea1ng cho c\u00e1c k\u1ebft qu\u1ea3 \u0111\u00e1ng tin c\u1eady v\u00e0 h\u1eefu d\u1ee5ng nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u1ecd ph\u1ea3i nh\u00ecn c\u00e1c t\u00edn hi\u1ec7u li\u00ean quan \u0111\u1ebfn n\u1ed9i dung nh\u01b0 t\u00ednh Chuy\u00ean m\u00f4n (<strong>E<\/strong>xpertise), Th\u1ea9m quy\u1ec1n (<strong>A<\/strong>uthoritativeness), v\u00e0 S\u1ef1 tin c\u1eady (<strong>T<\/strong>rustworthiness).<\/p>\n\n\n\n<p>T\u1eadp h\u1ee3p 3 ch\u1eef c\u00e1i \u0111\u1ea7u c\u1ee7a ch\u00fang, ta c\u00f3 EAT.<\/p>\n\n\n\n<p>Nh\u1eefng th\u1ee9 kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li><strong>C\u1ea5p \u0111\u1ed9 \u0111\u1ecdc c\u1ee7a b\u00e0i vi\u1ebft \u1edf m\u1ee9c l\u1edbp 7 ho\u1eb7c l\u1edbp 8.&nbsp;<\/strong>\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc ph\u1ed5 bi\u1ebfn \u1edf Hoa K\u1ef3, t\u00f4i kh\u00f4ng r\u00f5 \u1edf Vi\u1ec7t Nam th\u00ec n\u00ean vi\u1ebft c\u1eadp \u0111\u1ed9 \u0111\u1ecdc l\u00e0 bao nhi\u00eau, nh\u01b0ng \u0111o\u00e1n l\u00e0 c\u0169ng t\u01b0\u01a1ng t\u1ef1, v\u00ec c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc qu\u00e1 th\u1ea5p ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1ee3c l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00e2u v\u00e0 \u0111o\u1ea1n ng\u1eafn th\u00f4i<\/strong>. <a href=\"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u00e2y l\u00e0 n\u1ed9i dung cho web<\/a>, kh\u00f4ng ph\u1ea3i b\u00e0i ti\u1ec3u lu\u1eadn b\u1ea1n n\u1ed9p \u1edf \u0111\u1ea1i h\u1ecdc.<\/li>\n\n\n\n<li><strong>Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n h\u1eefu \u00edch khi th\u00edch h\u1ee3p<\/strong>. \u00dd l\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang b\u00ean ngo\u00e0i website c\u1ee7a b\u1ea1n. \u0110\u1eebng lo l\u1eafng v\u1ec1 chuy\u1ec7n &#8220;t\u00edch tr\u1eef PageRank&#8221;. H\u00e3y h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb c\u00e0ng cao c\u00e0ng t\u1ed1t v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li><strong>Tr\u00e1nh c\u00e1c kh\u1ed1i v\u0103n b\u1ea3n l\u1edbn<\/strong>. Ph\u00e2n chia n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c \u1ea3nh, c\u00e2u tr\u00edch d\u1eabn, v\u00e2n v\u00e2n. H\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c l\u00e0m n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc l\u01b0\u1edbt (skimmable).<\/li>\n<\/ul>\n\n\n\n<p>N\u00f3i chung th\u00ec n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p>T\u00ednh t\u01b0\u01a1i m\u1edbi (freshness \/ n\u1ed9i dung c\u1eadp nh\u1eadt) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c cho m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n Google t\u1eeb kh\u00f3a &#8220;m\u00e1y \u1ea3nh t\u1ed1t nh\u1ea5t&#8221;, b\u1ea1n s\u1ebd th\u1ea5y ph\u1ea7n l\u1edbn k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u0103ng ho\u1eb7c ch\u1ec9nh s\u1eeda l\u1ea1i (r\u1ed3i \u0111\u0103ng l\u00ean) v\u00e0o th\u1eddi gian g\u1ea7n \u0111\u00e2y (g\u1ea7n v\u1edbi th\u1eddi \u0111i\u1ec3m tra t\u1eeb kh\u00f3a).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"636\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-tuoi-moi.png\" alt=\"n\u1ed9i dung t\u01b0\u01a1i m\u1edbi c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng\" class=\"wp-image-12957\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-tuoi-moi.png 667w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-tuoi-moi-300x286.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-tuoi-moi-585x558.png 585w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><\/div>\n\n\n<p>Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i r\u1ea5t nhanh. Kh\u00f4ng ai c\u00f2n quan t\u00e2m \u0111\u1ebfn m\u00e1y \u1ea3nh t\u1ed1t nh\u1ea5t c\u1ee7a th\u1eddi \u0111i\u1ec3m c\u00e1ch \u0111\u00e2y 3 ho\u1eb7c 4 n\u0103m tr\u01b0\u1edbc. V\u00ec n\u00f3 kh\u00f4ng c\u00f2n h\u1eefu d\u1ee5ng n\u1eefa (g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn l\u00e0 nh\u1eefng thi\u1ebft b\u1ecb \u0111\u00f3 kh\u00f4ng c\u00f2n t\u1ed1t nh\u1ea5t n\u1eefa r\u1ed3i).<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c truy v\u1ea5n kh\u00e1c, t\u00ednh t\u01b0\u01a1i m\u1edbi c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>H\u00e3y nh\u00ecn b\u00e0i vi\u1ebft \u0111\u1ee9ng \u0111\u1ea7u trang k\u1ebft qu\u1ea3 cho t\u1eeb kh\u00f3a &#8220;l\u1ec5 d\u1ea1m ng\u00f5 c\u1ea7n nh\u1eefng g\u00ec&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"107\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-khong-can-moi.png\" alt=\"n\u1ed9i dung kh\u00f4ng c\u1ea7n m\u1edbi\" class=\"wp-image-12958\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-khong-can-moi.png 620w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-khong-can-moi-300x52.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/noi-dung-khong-can-moi-585x101.png 585w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n<p>B\u00e0i vi\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u01a1n 2 n\u0103m r\u1ed3i, nh\u01b0ng chuy\u1ec7n n\u00e0y kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1, v\u00ec n\u00f3i chung c\u00e1c phong t\u1ee5c cho &#8220;l\u1ec5 d\u1ea1m ng\u00f5&#8221; th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i d\u00e0i (c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c n\u0103m).<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 \u00fd k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 xem li\u1ec7u t\u00ednh t\u01b0\u01a1i m\u1edbi c\u00f3 ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng hay kh\u00f4ng. R\u1ed3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1i sao x\u1ebfp h\u1ea1ng \u0111\u00f4i khi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qu\u00e1 cao&#8230;<\/h3>\n\n\n\n<p>Google nh\u00ecn v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, c\u00e1c thi\u1ebft l\u1eadp t\u00ecm ki\u1ebfm \u0111\u1ec3 &#8220;\u0111o ni \u0111\u00f3ng gi\u00e0y&#8221; cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n nh\u1eb1m \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 h\u1eefu \u00edch nh\u1ea5t v\u00e0 li\u00ean quan nh\u1ea5t v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n nh\u00ecn th\u1ea5y website c\u1ee7a b\u1ea1n x\u1ebfp s\u1ed1 1 cho t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 c\u0169ng nh\u01b0 th\u1ebf v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0o m\u1ecdi th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra th\u1ee9 h\u1ea1ng &#8220;ch\u00ednh x\u00e1c&#8221; h\u01a1n, h\u00e3y s\u1eed d\u1ee5ng tab \u1ea9n danh \u0111\u1ec3 v\u00f4 hi\u1ec7u h\u00f3a b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a n\u00e0o t\u1eeb l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. \u0110\u1ec3 v\u00f4 hi\u1ec7u h\u00f3a y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd, h\u00e3y s\u1eed d\u1ee5ng VPN.<\/p>\n\n\n\n<p>C\u1ea7n ph\u1ea3i n\u00f3i th\u00eam r\u1eb1ng, th\u1ee9 h\u1ea1ng li\u00ean t\u1ee5c thay \u0111\u1ed5i (dao \u0111\u1ed9ng).<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a ch\u00fang t\u00f4i v\u1edbi t\u1eeb kh\u00f3a &#8220;SEO audit&#8221; trong n\u0103m v\u1eeba qua:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"265\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thu-hang-seo-audit.png\" alt=\"th\u1ee9 h\u1ea1ng SEO Audit\" class=\"wp-image-12967\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thu-hang-seo-audit.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thu-hang-seo-audit-300x117.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thu-hang-seo-audit-585x228.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n<p>V\u00ec l\u00fd do \u0111\u00f3, th\u01b0\u1eddng th\u00ec s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n \u0111\u1ec3 t\u00e2m ch\u00fa \u00fd \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u01a1n l\u00e0 s\u0103m soi qu\u00e1 k\u1ef9 th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics.<\/p>\n\n\n\n<p>M\u1ed9t l\u00fd do quan tr\u1ecdng kh\u00e1c khi\u1ebfn ch\u00fang ta c\u1ea7n \u0111\u1ec3 \u00fd \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u h\u01a1n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a l\u00e0 v\u00ec <a href=\"https:\/\/kiencang.net\/tu-khoa-xep-hang-mot-trang\/\" target=\"_blank\" rel=\"noreferrer noopener\">nhi\u1ec1u trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a kh\u00e1c nhau<\/a>. V\u00e0 ch\u00fang th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nhi\u1ec1u t\u1eeb kh\u00f3a ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t m\u00e0 th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Vai_suy_nghi_cuoi_cung\"><\/span>#5. V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh m\u00e0 ch\u00fang s\u1eed d\u1ee5ng khi x\u1ebfp h\u1ea1ng n\u1ed9i dung l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng m\u1ed7i khi b\u1ea1n c\u1ed1 g\u1eafng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao.<\/p>\n\n\n\n<p>Tuy nhi\u00ean c\u0169ng c\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng, c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm lu\u00f4n lu\u00f4n thay \u0111\u1ed5i v\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng ng\u00e0y h\u00f4m nay s\u1ebd ti\u1ebfp t\u1ee5c quan tr\u1ecdng trong n\u0103m k\u1ebf ti\u1ebfp.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 l\u00e0m b\u1ea1n ho\u1ea3ng s\u1ee3. N\u00f3i chung th\u00ec, <strong>nh\u1eefng th\u1ee9 quan tr\u1ecdng v\u1eabn r\u1ea5t \u1ed5n \u0111\u1ecbnh qua th\u1eddi gian<\/strong>.<\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 backlink, &#8220;th\u1ea9m quy\u1ec1n&#8221;, v\u00e0 kh\u1edbp v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nhi\u1ec1u n\u0103m r\u1ed3i &#8211; v\u00e0 kh\u00f4ng c\u00f3 y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 n\u00e0y c\u00f3 d\u1ea5u hi\u1ec7u s\u1ebd s\u1edbm thay \u0111\u1ed5i c\u1ea3.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What is SEO? Search Engine Optimization Explained<\/a>, t\u00e1c gi\u1ea3 Joshua Hardwick, website: Ahrefs. Ngo\u00e0i ra c\u00f3 k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 tr\u00ean website Backlinko c\u1ee7a Brian Dean)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Search Engine Optimization, n\u00f3 l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1edbi m\u1ee5c ti\u00eau nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm. L\u1ee3i \u00edch c\u1ee7a SEO qu\u00e1 r\u00f5 r\u00e0ng: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00ecm hi\u1ec3u SEO l\u00e0 g\u00ec &amp; nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n li\u00ean quan &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/seo-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u SEO l\u00e0 g\u00ec &amp; nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n li\u00ean quan &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Search Engine Optimization, n\u00f3 l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1edbi m\u1ee5c ti\u00eau nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm. 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