{"id":12911,"date":"2021-09-05T05:13:00","date_gmt":"2021-09-04T22:13:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12911"},"modified":"2022-01-22T01:33:12","modified_gmt":"2022-01-21T18:33:12","slug":"google-hummingbird","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-hummingbird\/","title":{"rendered":"Google Hummingbird l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9t ph\u00e1 SEO quan tr\u1ecdng nh\u1ea5t"},"content":{"rendered":"\n<p><strong>Ng\u00e0y ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u c\u1ee7a Google Hummingbird (\u01b0\u1edbc t\u00ednh): 20, th\u00e1ng 8, n\u0103m 2013<\/strong><\/p>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c <a href=\"https:\/\/kiencang.net\/google-panda\/\">c\u1eadp nh\u1eadt Panda<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/google-penguin\/\">Penguin<\/a> tr\u01b0\u1edbc \u0111\u00f3, v\u1ed1n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u d\u01b0\u1edbi d\u1ea1ng b\u1ed5 sung (add-on) cho thu\u1eadt to\u00e1n Google \u0111\u00e3 c\u00f3 (existing algorithm), Hummingbird \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 cu\u1ed9c \u0111\u1ea1i tu to\u00e0n di\u1ec7n thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i (core algorithm).<\/p>\n\n\n\n<p>Trong khi nhi\u1ec1u th\u00e0nh ph\u1ea7n \u0111\u00e3 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a thu\u1eadt to\u00e1n l\u00f5i \u0111\u01b0\u1ee3c cho l\u00e0 v\u1eabn c\u00f2n nguy\u00ean v\u1eb9n, Hummingbird l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y cam k\u1ebft c\u1ee7a Google r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng<em> hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a><\/em> v\u1edbi m\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<p>Google c\u00f4ng b\u1ed1 Hummingbird v\u00e0o ng\u00e0y 26, th\u00e1ng 9, n\u0103m 2013, nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00f3 kho\u1ea3ng m\u1ed9t th\u00e1ng. Trong khi c\u00e1c c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n tr\u01b0\u1edbc \u0111\u00f3 nh\u01b0 Panda v\u00e0 Penguin l\u00e0m ch\u00e2m ng\u00f2i cho nhi\u1ec1u l\u1eddi than v\u00e3n v\u1ec1 vi\u1ec7c m\u1ea5t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1ee9 h\u1ea1ng (lost traffic and ranking), Hummingbird d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c l\u1edbn \u0111\u1ebfn web n\u00f3i chung. N\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u01a1 s\u1edf tri th\u1ee9c Google c\u0103n c\u1ee9 tr\u00ean &#8220;bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c&#8221; (knowledge graph).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d703a37ba\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d703a37ba\"  type=\"checkbox\" id=\"item-6577d703a37ba\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-hummingbird\/#Bieu_do_tri_thuc_va_tim_kiem_ngu_nghia\" title=\"Bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c v\u00e0 t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a\">Bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c v\u00e0 t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-hummingbird\/#Dau_an_cua_Hummingbird\" title=\"D\u1ea5u \u1ea5n c\u1ee7a Hummingbird\">D\u1ea5u \u1ea5n c\u1ee7a Hummingbird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-hummingbird\/#Hummingbird_va_tim_kiem_bang_giong_noi\" title=\"Hummingbird v\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i\">Hummingbird v\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-hummingbird\/#Lam_the_nao_toi_biet_duoc_minh_bi_anh_huong_xau_boi_thuat_toan_Hummingbird\" title=\"L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u b\u1edfi thu\u1eadt to\u00e1n Hummingbird\">L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u b\u1edfi thu\u1eadt to\u00e1n Hummingbird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/google-hummingbird\/#Voi_Hummingbird_dung_lo_lang_den_chuyen_phuc_hoi_ma_hay_huong_den_cac_co_hoi_moi\" title=\"V\u1edbi Hummingbird, \u0111\u1eebng lo l\u1eafng \u0111\u1ebfn chuy\u1ec7n ph\u1ee5c h\u1ed3i, m\u00e0 h\u00e3y h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i m\u1edbi!\">V\u1edbi Hummingbird, \u0111\u1eebng lo l\u1eafng \u0111\u1ebfn chuy\u1ec7n ph\u1ee5c h\u1ed3i, m\u00e0 h\u00e3y h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i m\u1edbi!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_do_tri_thuc_va_tim_kiem_ngu_nghia\"><\/span>Bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c v\u00e0 t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 m\u1ee5c \u0111\u00edch \u0111\u1eb1ng sau Hummingbird, \u0111i\u1ec1u quan tr\u1ecdng tr\u01b0\u1edbc ti\u00ean l\u00e0 ph\u1ea3i l\u00e0m quen v\u1edbi c\u00e1c t\u00ednh n\u0103ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t (b\u1edfi Hummingbird): t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a (semantic search) v\u00e0 bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c.<\/p>\n\n\n\n<p>M\u1ed9t n\u0103m tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh Hummingbird, <a href=\"https:\/\/googleblog.blogspot.com\/2012\/05\/introducing-knowledge-graph-things-not.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google x\u00e2y d\u1ef1ng bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c<\/a>: n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 th\u1ef1c s\u1ef1, m\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa, \u0111\u00e2y l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u00ednh n\u0103ng SERP \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi nhanh, ch\u00ednh x\u00e1c cho truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 con ng\u01b0\u1eddi, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 \u0111\u1ed3 v\u1eadt n\u00f3i chung.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang k\u1ebft qu\u1ea3 khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;chocolate chip cookies \/ b\u00e1nh quy chocolate chip&#8221;. SERP gi\u1edd kh\u00f4ng ch\u1ec9 bao g\u1ed3m c\u00e1c k\u1ebft qu\u1ea3 v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn nh\u1eefng website ph\u00f9 h\u1ee3p, m\u00e0 n\u00f3 c\u00f2n bao g\u1ed3m m\u1ed9t t\u1eadp h\u1ee3p phong ph\u00fa bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c d\u1eef li\u1ec7u, bao g\u1ed3m m\u1ed9t h\u1ed9p tr\u1ea3 l\u1eddi (answer box) v\u1edbi c\u00f4ng th\u1ee9c, b\u00ean tay ph\u1ea3i l\u00e0 b\u1ea3ng th\u00f4ng tin dinh d\u01b0\u1ee1ng v\u1ec1 m\u00f3n tr\u00e1ng mi\u1ec7ng n\u00e0y, v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecm ki\u1ebfm li\u00ean quan (people also search for).<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12916 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"742\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird1.png\" alt=\"Hummingbird1\" class=\"wp-image-12916\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird1.png 780w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird1-300x285.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird1-768x731.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird1-585x557.png 585w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><figcaption>Bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c v\u1edbi t\u1eeb kh\u00f3a ti\u1ebfng Anh c\u00f3 nhi\u1ec1u n\u1ed9i dung h\u01a1n so v\u1edbi ti\u1ebfng Vi\u1ec7t<\/figcaption><\/figure><\/div>\n\n\n\n<p>T\u1eeb kh\u00f3a ti\u1ebfng Vi\u1ec7t t\u01b0\u01a1ng \u1ee9ng:<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12912 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"1412\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc.png\" alt=\"bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u00f3ng trong khung m\u00e0u \u0111\u1ecf\" class=\"wp-image-12912\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc.png 1292w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc-275x300.png 275w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc-768x839.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc-937x1024.png 937w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc-1170x1279.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/bieu-do-tri-thuc-585x639.png 585w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><figcaption>Bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u00f3ng trong khung m\u00e0u \u0111\u1ecf<\/figcaption><\/figure><\/div>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 Google bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 n\u00e0y ph\u1ea3n \u00e1nh \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a h\u1ecd? \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a b\u01b0\u1edbc v\u00e0o.<\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a c\u1ed1 g\u1eafng kh\u1edbp ch\u00ednh x\u00e1c c\u00e1c k\u1ebft qu\u1ea3 SERP v\u1edbi ng\u00f4n ng\u1eef c\u1ee7a truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi d\u00f9ng internet th\u1ef1c hi\u1ec7n, m\u00e0 n\u00f3 <strong>v\u01b0\u1ee3t ra ngo\u00e0i<\/strong> \u00fd ngh\u0129a c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a ri\u00eang bi\u1ec7t, xem x\u00e9t \u0111\u01b0a v\u00e0o b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ec3 t\u00ednh to\u00e1n, th\u1eadm ch\u00ed l\u00e0 khi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 d\u1ea1ng ng\u1ea7m \u1ea9n ch\u1ee9 kh\u00f4ng r\u00f5 r\u00e0ng. <\/p>\n\n\n\n<p>\u0110\u1ec3 xem t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y quay tr\u1edf l\u1ea1i b\u1ee9c \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;b\u00e1nh quy chocolate chip&#8221; \u1edf tr\u00ean. Ngay c\u1ea3 khi truy v\u1ea5n l\u00e0 t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn b\u00e1nh quy, t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a \u0111\u00e3 ngo\u1ea1i suy \u00fd \u0111\u1ecbnh \u1ea9n \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm (kh\u00e1c v\u1edbi ng\u00f4n ng\u1eef th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c d\u00f9ng, m\u1eb7c cho c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong truy v\u1ea5n t\u00ecm ki\u1ebfm &#8211; c\u00e1i m\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3u theo ngh\u0129a \u0111en l\u00e0 \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u1ea3nh ho\u1eb7c \u0111\u1ecbnh ngh\u0129a v\u1ec1 b\u00e1nh quy). <\/p>\n\n\n\n<p>Google sau \u0111\u00f3 \u0111\u01b0a ra c\u00e1c k\u1ebft qu\u1ea3 kh\u1edbp v\u1edbi <em>\u00fd \u0111\u1ecbnh<\/em> c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm h\u01a1n l\u00e0 ch\u1ec9 thu\u1ea7n t\u00fay d\u1ef1a v\u00e0o <em>ng\u00f4n ng\u1eef<\/em> c\u1ee7a h\u1ecd. V\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 ch\u00fang ta th\u1ea5y SERP v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u00f4ng th\u1ee9c (recipes), c\u00e1c th\u00f4ng tin dinh d\u01b0\u1ee1ng (nutrition facts), v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec3 kh\u00e1c li\u00ean quan \u0111\u1ebfn <em>c\u00e1ch l\u00e0m<\/em> (making) ho\u1eb7c <em>\u0103n<\/em> (eating) b\u00e1nh quy.<\/p>\n\n\n\n<p>Google ng\u00e0y c\u00e0ng th\u00e0nh th\u1ea1o t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a, \u0111i\u1ec1u cho ph\u00e9p h\u1ecd- theo c\u00e1ch n\u00f3i c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ec3 hi\u1ec3u &#8220;c\u00e1c th\u1ef1c th\u1ec3 trong th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a ch\u00fang v\u1edbi nhau&#8221;. Hummingbird t\u1eadp trung v\u00e0o kh\u1edbp b\u1ed1i c\u1ea3nh c\u1ee7a truy v\u1ea5n ph\u00f9 h\u1ee3p v\u1edbi k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 c\u1ee7a Google v\u1ec1 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o &#8211; <em>kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u00fd \u0111\u1ecbnh<\/em>.<\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p, v\u00ec th\u1ebf t\u00f4i \u0111\u01b0a th\u00eam m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 c\u00e1ch th\u1ee9c n\u00f3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean web. T\u01b0\u1edfng t\u01b0\u1ee3ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng Google g\u00f5 ho\u1eb7c n\u00f3i truy v\u1ea5n sau v\u1edbi m\u00e1y t\u00ecm ki\u1ebfm: <em>best place for chinese<\/em>. B\u1eb1ng c\u00e1ch hi\u1ec3u <strong>\u00fd \u0111\u1ecbnh<\/strong> v\u00e0 <strong>b\u1ed1i c\u1ea3nh<\/strong> c\u1ee7a truy v\u1ea5n nh\u01b0 th\u1ebf n\u00e0y m\u00e0 Google c\u00f3 th\u1ec3 nh\u1eadn \u0111\u1ecbnh &#8220;place&#8221; l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ec3 ch\u1ec9 &#8220;nh\u00e0 h\u00e0ng&#8221; v\u00e0 &#8220;Chinese&#8221; l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 m\u1ed9t ki\u1ec3u th\u1ee9c \u0103n c\u1ee5 th\u1ec3 c\u1ee7a nh\u00e0 h\u00e0ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dau_an_cua_Hummingbird\"><\/span>D\u1ea5u \u1ea5n c\u1ee7a Hummingbird<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trong c\u00e1c m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a Hummingbird l\u00e0 chuy\u1ec3n d\u1ecbch t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a t\u1eeb kh\u00e1i ni\u1ec7m th\u00e0nh \u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 &#8211; th\u1ee9 m\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd tr\u1edf th\u00e0nh t\u00ecm ki\u1ebfm ti\u00eau chu\u1ea9n. <\/p>\n\n\n\n<p>N\u00f3 t\u00ecm ki\u1ebfm m\u1ee9c \u0111\u1ed9 g\u1ea7n \u0111\u00fang t\u1ed1t nh\u1ea5t (better approximate) \u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 c\u1ee7a t\u00ecm ki\u1ebfm, v\u00ec th\u1ebf v\u1edbi truy v\u1ea5n nh\u01b0 v\u00ed d\u1ee5 v\u1ec1 th\u1ee9c \u0103n Trung Qu\u1ed1c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1t nh\u00e0 h\u00e0ng \u0103n Trung Qu\u1ed1c \u1edf \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 ch\u1ecdn l\u1ef1a, thay v\u00ec nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng n\u01a1i \u0111\u00e1ng s\u1ed1ng nh\u1ea5t \u1edf Trung Qu\u1ed1c ho\u1eb7c c\u00e1c d\u1eef li\u1ec7u kh\u00f4ng li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"632\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird2.png\" alt=\"ph\u00e2n t\u00edch \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm\" class=\"wp-image-12913\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird2.png 627w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird2-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird2-298x300.png 298w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird2-585x590.png 585w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/figure><\/div>\n\n\n\n<p>C\u0169ng t\u1eeb kh\u00f3a nh\u01b0 tr\u00ean, nh\u01b0ng khi t\u00ecm ki\u1ebfm \u1edf Vi\u1ec7t Nam, k\u1ebft qu\u1ea3 s\u1ebd kh\u00e1c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"590\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird3.png\" alt=\"k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd kh\u00e1c khi \u1edf trong ho\u00e0n c\u1ea3nh kh\u00e1c\" class=\"wp-image-12917\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird3.png 788w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird3-300x225.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird3-768x575.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Hummingbird3-585x438.png 585w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hummingbird_va_tim_kiem_bang_giong_noi\"><\/span>Hummingbird v\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi nh\u00ecn l\u1ea1i, b\u1ea3n c\u1eadp nh\u1eadt Hummingbird c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc k\u1ebf ti\u1ebfp c\u1ee7a Google h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c l\u00e0m ch\u1ee7 s\u1ef1 gia t\u0103ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i. <\/p>\n\n\n\n<p>Khi Hummingbird \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2013, &#8220;t\u00ecm ki\u1ebfm ki\u1ec3u \u0111\u00e0m tho\u1ea1i \/ conversational search&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e0n t\u00e1n r\u1ea5t nhi\u1ec1u trong c\u1ed9ng \u0111\u1ed3ng SEO. Ch\u1ec9 sau v\u00e0i n\u0103m nhanh ch\u00f3ng v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i bu\u1ed9c Google ph\u1ea3i \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ec3 hi\u1ec3u ng\u00f4n ng\u1eef ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef n\u00f3i cho t\u00ecm ki\u1ebfm, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;Si\u00eau th\u1ecb Vinmart g\u1ea7n nh\u1ea5t \u1edf \u0111\u00e2u?&#8221; ho\u1eb7c &#8220;V\u00f2i n\u01b0\u1edbc nh\u00e0 b\u1ebfp b\u1ecb r\u1ecf r\u1ec9 th\u00ec s\u1eeda nh\u01b0 th\u1ebf n\u00e0o?&#8221;<\/p>\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, c\u00f4ng ngh\u1ec7 m\u00e0 b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi hi\u1ec3u bi\u1ebft ng\u00f4n ng\u1eef t\u00ecm ki\u1ebfm theo ki\u1ec3u ngh\u0129a \u0111en c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhi\u1ec7m v\u1ee5 n\u1eafm b\u1eaft \u00fd \u0111\u1ecbnh. S\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a ho\u1eb7c c\u00e1c c\u1eadp nh\u1eadt nh\u01b0 Hummingbird \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u00e1y t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n trong th\u1ebf gi\u1edbi ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (natural language).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_toi_biet_duoc_minh_bi_anh_huong_xau_boi_thuat_toan_Hummingbird\"><\/span>L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u b\u1edfi thu\u1eadt to\u00e1n Hummingbird<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong khi m\u1ed9t s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 t\u1ea1m th\u1eddi v\u1edbi vi\u1ec7c gia t\u0103ng spam tr\u00ean h\u1ed9p one-box l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ea7u h\u1ebft c\u00e1c website kh\u00e1c kh\u00f4ng th\u1ea5y tr\u1ea3i nghi\u1ec7m x\u1ea5u t\u1eeb c\u1eadp nh\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>N\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u1ed9t ng\u1ed9t b\u1ecb gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ho\u1eb7c th\u1ee9 h\u1ea1ng m\u00e0 b\u1ea1n tin r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0 do Hummingbird, b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a Google. N\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 ra nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 thay \u0111\u1ed5i c\u00f3 kh\u1ea3 n\u0103ng do c\u1eadp nh\u1eadt kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Panda ho\u1eb7c Penguin.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voi_Hummingbird_dung_lo_lang_den_chuyen_phuc_hoi_ma_hay_huong_den_cac_co_hoi_moi\"><\/span>V\u1edbi Hummingbird, \u0111\u1eebng lo l\u1eafng \u0111\u1ebfn chuy\u1ec7n ph\u1ee5c h\u1ed3i, m\u00e0 h\u00e3y h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i m\u1edbi!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hummingbird \u0111\u00e3 b\u00e1o hi\u1ec7u cho t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 website r\u1eb1ng Google \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau gia t\u0103ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 \u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 (true intent) \u1ea9n b\u00ean d\u01b0\u1edbi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec3 \u00fd v\u00e0o to\u00e0n b\u1ed9 truy v\u1ea5n \u0111\u1ec3 t\u00ecm hi\u1ec3u b\u1ed1i c\u1ea3nh thay v\u00ec \u0111\u1ed1i x\u1eed v\u1edbi ch\u00fang nh\u01b0 m\u1ed9t chu\u1ed7i c\u00e1c t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>M\u1ed9t \u00e1p d\u1ee5ng thi\u1ebft th\u1ef1c nh\u1ea5t v\u1edbi ch\u1ee7 c\u00e1c website l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong n\u1ed9i dung website. Hummingbird c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 c\u1ea7u n\u1ed1i thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c th\u1ef1c h\u00e0nh SEO ki\u1ec3u c\u0169, spam v\u00e0 hi\u1ec7n \u0111\u1ea1i &#8211; c\u00e1i t\u00ecm c\u00e1ch n\u00f3i ng\u00f4n ng\u1eef <strong>t\u1ef1 nhi\u00ean<\/strong> c\u1ee7a \u0111\u1ed9c gi\u1ea3, <em>s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb c\u1ee7a ch\u00ednh h\u1ecd (ng\u01b0\u1eddi \u0111\u1ecdc)<\/em>.<\/p>\n\n\n\n<p>C\u00e1c trang web kh\u00e9o l\u00e9o x\u00e1c \u0111\u1ecbnh v\u00e0 xu\u1ea5t b\u1ea3n c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c truy v\u1ea5n ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi Google nh\u01b0 l\u00e0 ngu\u1ed3n th\u00f4ng tin li\u00ean quan cho ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y. Khi m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, c\u01a1 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t trong t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong t\u00ednh n\u0103ng SERP kh\u00e1c nh\u01b0 h\u1ed9p tr\u1ea3 l\u1eddi ho\u1eb7c b\u1ea3ng tri th\u1ee9c. <\/p>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi SEO ng\u00e0y nay, ph\u1ee5c v\u1ee5 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ph\u1ea3i c\u00f3 v\u1ecb tr\u00ed cao trong danh s\u00e1ch \u01b0u ti\u00ean c\u00e1c vi\u1ec7c SEO c\u1ea7n l\u00e0m c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n s\u1ebd mu\u1ed1n k\u1ebft h\u1ee3p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, v\u00e0 nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec3 \u0111\u1ec3 gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft What is Google Hummingbird?, Website: Moz)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u c\u1ee7a Google Hummingbird (\u01b0\u1edbc t\u00ednh): 20, th\u00e1ng 8, n\u0103m 2013 Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u1eadp nh\u1eadt Panda v\u00e0 Penguin tr\u01b0\u1edbc \u0111\u00f3, v\u1ed1n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u d\u01b0\u1edbi d\u1ea1ng b\u1ed5 sung (add-on) cho thu\u1eadt to\u00e1n Google \u0111\u00e3 c\u00f3 (existing algorithm), Hummingbird \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 cu\u1ed9c \u0111\u1ea1i tu to\u00e0n di\u1ec7n &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Hummingbird l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9t ph\u00e1 SEO quan tr\u1ecdng nh\u1ea5t &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/google-hummingbird\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hummingbird l\u00e0 g\u00ec? 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