{"id":12872,"date":"2021-09-03T14:35:00","date_gmt":"2021-09-03T07:35:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12872"},"modified":"2022-01-22T01:22:02","modified_gmt":"2022-01-21T18:22:02","slug":"google-penguin","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-penguin\/","title":{"rendered":"Google Penguin l\u00e0 g\u00ec? V\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm?"},"content":{"rendered":"\n<p><strong>Google Penguin \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y: 24, th\u00e1ng 4, n\u0103m 2012<\/strong><\/p>\n\n\n\n<p>Theo ch\u00e2n <a href=\"https:\/\/kiencang.net\/google-panda\/\">thu\u1eadt to\u00e1n Panda<\/a>, b\u1ea3n c\u1eadp nh\u1eadt Penguin \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Google trong n\u1ed7 l\u1ef1c m\u1edbi c\u1ee7a h\u1ecd nh\u1eb1m t\u01b0\u1edfng th\u01b0\u1edfng cho c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c website thao t\u00fang s\u01a1 \u0111\u1ed3 li\u00ean k\u1ebft (manipulative link schemes) v\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a (keyword stuffing) tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>B\u1ea3n ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u c\u1ee7a Penguin \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 3,1% c\u00e1c truy v\u1ea5n s\u1eed d\u1ee5ng ti\u1ebfng Anh. Trong kho\u1ea3ng th\u1eddi gian t\u1eeb n\u0103m 2012 v\u00e0 2016, b\u1ed9 l\u1ecdc n\u00e0y \u0111\u00e3 tr\u1ea3i qua 10 l\u1ea7n c\u1eadp nh\u1eadt, n\u00f3 ti\u1ebfn h\u00f3a theo th\u1eddi gian v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec3u bi\u1ebft c\u1ee7a c\u1ed9ng \u0111\u1ed3ng SEO v\u1ec1 c\u00e1c th\u1ef1c h\u00e0nh c\u00f3 v\u1ea5n \u0111\u1ec1 (problematic practices) m\u00e0 Penguin t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. V\u00e0o \u0111\u1ea7u n\u0103m 2017, Penguin tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong thu\u1eadt to\u00e1n l\u00f5i (core algorithm) c\u1ee7a Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d703456ae\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d703456ae\"  type=\"checkbox\" id=\"item-6577d703456ae\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-penguin\/#Tai_sao_chung_ta_can_Penguin\" title=\"T\u1ea1i sao ch\u00fang ta c\u1ea7n Penguin?\">T\u1ea1i sao ch\u00fang ta c\u1ea7n Penguin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-penguin\/#Lam_sao_toi_biet_minh_bi_phat_boi_Penguin\" title=\"L\u00e0m sao t\u00f4i bi\u1ebft m\u00ecnh b\u1ecb ph\u1ea1t b\u1edfi Penguin?\">L\u00e0m sao t\u00f4i bi\u1ebft m\u00ecnh b\u1ecb ph\u1ea1t b\u1edfi Penguin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-penguin\/#Lam_sao_toi_co_the_phuc_hoi_sau_khi_bi_dinh_Penguin\" title=\"L\u00e0m sao t\u00f4i c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i sau khi b\u1ecb d\u00ednh Penguin\">L\u00e0m sao t\u00f4i c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i sau khi b\u1ecb d\u00ednh Penguin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-penguin\/#Mot_so_luu_y_khac_ve_cap_nhat_Penguin\" title=\"M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Penguin\">M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Penguin<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_chung_ta_can_Penguin\"><\/span>T\u1ea1i sao ch\u00fang ta c\u1ea7n Penguin?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Penguin nh\u1eafm \u0111\u1ebfn hai ki\u1ec3u h\u00e0nh vi c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u01b0u \u0111\u1ed3 li\u00ean k\u1ebft<\/strong><\/a> &#8211; ph\u00e1t tri\u1ec3n, s\u1edf h\u1eefu (mua l\u1ea1i) ho\u1eb7c thu\u00ea c\u00e1c <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">backlink<\/a> t\u1eeb c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c kh\u00f4ng li\u00ean quan, t\u1ea1o ra \u1ea3o gi\u00e1c (b\u1ee9c tranh nh\u00e2n t\u1ea1o) v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ef1 li\u00ean quan trong n\u1ed7 l\u1ef1c thao t\u00fang Google \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m \u1edf H\u00e0 N\u1ed9i c\u00f3 th\u1ec3 \u0111i\u1ec1n th\u00f4ng tin tr\u00ean kh\u1eafp c\u00e1c di\u1ec5n \u0111\u00e0n tr\u00ean internet v\u1edbi b\u00ecnh lu\u1eadn spam li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a ch\u00ednh h\u1ecd d\u01b0\u1edbi d\u1ea1ng nh\u01b0 l\u00e0 &#8220;C\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t \u1edf H\u00e0 N\u1ed9i&#8221;, nh\u1eb1m th\u1ed5i ph\u1ed3ng m\u1ee9c \u0111\u1ed9 li\u00ean quan b\u1eb1ng c\u00e1c li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean n\u00e0y. Ho\u1eb7c, ch\u00ednh c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft nh\u01b0 &#8220;c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t \u1edf H\u00e0 N\u1ed9i&#8221; xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c b\u00e0i vi\u1ebft kh\u00f4ng li\u00ean quan c\u1ee7a b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n tr\u00ean b\u00e0i vi\u1ebft v\u1ec1 &#8220;c\u00e1ch ch\u0103m s\u00f3c c\u00e2y Linh Sam&#8221;; m\u1ed9t n\u1ed9i dung kh\u00f4ng c\u00f3 quan h\u1ec7 v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t&#8221;.<\/li><li><strong>Nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a<\/strong> &#8211; T\u1ea1o m\u1ed9t trang web v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\">t\u1eeb kh\u00f3a<\/a> ho\u1eb7c s\u1ef1 l\u1eb7p l\u1ea1i c\u1ee7a t\u1eeb kh\u00f3a nh\u1eb1m m\u1ee5c \u0111\u00edch thao t\u00fang th\u1ee9 h\u1ea1ng th\u00f4ng qua s\u1ef1 li\u00ean quan \u0111\u1ebfn c\u1ee5m t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3. L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 l\u1eb7p l\u1ea1i t\u1eeb kh\u00f3a kh\u00f4ng t\u1ef1 nhi\u00ean tr\u00ean m\u1ed9t trang c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ch\u00fang t\u00f4i l\u00e0 c\u00f4ng ty s\u1eeda ch\u1eefa kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng cao \u1edf H\u00e0 N\u1ed9i. B\u1ea5t c\u1ee9 h\u1ecfng h\u00f3c kh\u00f3a n\u00e0o \u1edf H\u00e0 N\u1ed9i s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft. V\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m s\u1eeda kh\u00f3a \u1edf H\u00e0 N\u1ed9i ch\u00fang t\u00f4i r\u1ea5t t\u1ef1 tin v\u00e0o kh\u1ea3 n\u0103ng kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1. H\u00e3y g\u1ecdi v\u00e0o s\u1ed1 0123456789 \u0111\u1ec3 kh\u1eafc ph\u1ee5c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ea5n \u0111\u1ec1 h\u1ecfng kh\u00f3a \u1edf H\u00e0 N\u1ed9i.<\/p><\/blockquote>\n\n\n\n<p>Ho\u1eb7c c\u00f4ng ty s\u1eeda kh\u00f3a \u1edf H\u00e0 N\u1ed9i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o m\u1ed9t lo\u1ea1t t\u00ean qu\u1eadn huy\u1ec7n tr\u00ean trang web c\u1ee7a anh \u1ea5y (ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm cho c\u00e1c \u0111\u1ecba \u0111i\u1ec3m n\u00e0y thay v\u00ec cung c\u1ea5p th\u00f4ng tin li\u00ean quan), ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 s\u1eeda kh\u00f3a \u1edf T\u00e2y H\u1ed3, Ho\u00e0n Ki\u1ebfm, Ba \u0110\u00ecnh, Long Bi\u00ean, C\u1ea7u Gi\u1ea5y, \u0110\u1ed1ng \u0110a, Hai B\u00e0 Tr\u01b0ng, Ho\u00e0ng Mai, Thanh Xu\u00e2n, S\u00f3c S\u01a1n, \u0110\u00f4ng Anh, Gia L\u00e2m, Nam T\u1eeb Li\u00eam, Thanh Tr\u00ec, B\u1eafc T\u1eeb Li\u00eam, M\u00ea Linh, H\u00e0 \u0110\u00f4ng, S\u01a1n T\u00e2y, Ba V\u00ec, Ph\u00fac Th\u1ecd, \u0110an Ph\u01b0\u1ee3ng, Ho\u00e0i \u0110\u1ee9c, Qu\u1ed1c Oai, Th\u1ea1ch Th\u1ea5t, Ch\u01b0\u01a1ng M\u1ef9, Thanh Oai, Th\u01b0\u1eddng T\u00edn, Ph\u00fa Xuy\u00ean, \u1ee8ng H\u00f2a, M\u1ef9 \u0110\u1ee9c.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_sao_toi_biet_minh_bi_phat_boi_Penguin\"><\/span>L\u00e0m sao t\u00f4i bi\u1ebft m\u00ecnh b\u1ecb ph\u1ea1t b\u1edfi Penguin?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ph\u1ea3i bi\u1ebft s\u1ef1 kh\u00e1c nhau gi\u1eefa Penguin v\u00e0 h\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng \u0111\u1ed1i v\u1edbi vi\u1ec7c li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean. N\u00f3i ng\u1eafn g\u1ecdn, th\u00ec Penguin l\u00e0 b\u1ed9 l\u1ecdc ch\u1ec9 m\u1ee5c Google \u00e1p d\u1ee5ng l\u00ean to\u00e0n b\u1ed9 website tr\u00ean internet, trong khi tr\u1eebng ph\u1ea1t th\u1ee7 c\u00f4ng l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng l\u00ean m\u1ed9t website c\u1ee5 th\u1ec3 m\u00e0 Google x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 h\u00e0nh vi spam. <\/p>\n\n\n\n<p>Tr\u1eebng ph\u1ea1t th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c m\u1ed9t trang web n\u00e0o \u0111\u1ea5y b\u1ecb ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google b\u00e1o c\u00e1o l\u00e0 spam, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng suy \u0111o\u00e1n r\u1eb1ng Google c\u00f3 th\u1ec3 theo d\u00f5i th\u1ee7 c\u00f4ng m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 nh\u1ea5t \u0111\u1ecbnh (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty cho vay l\u00e3i ng\u00e0y) nhi\u1ec1u h\u01a1n c\u00e1c ng\u00e0nh kh\u00e1c (ch\u1eb3ng h\u1ea1n b\u00e1n b\u00e1nh sinh nh\u1eadt).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics.png\" alt=\"N\u1ebfu th\u1ed1ng k\u00ea cho th\u1ea5y s\u1ef1 s\u1ee5t gi\u1ea3m tr\u00f9ng kh\u1edbp v\u1edbi ng\u00e0y c\u00f4ng b\u1ed1 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n\" class=\"wp-image-12860\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics.png 2000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-300x82.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-768x210.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1024x280.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1170x320.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1920x525.png 1920w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-585x160.png 585w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu ph\u00e2n t\u00edch website c\u1ee7a b\u1ea1n cho th\u1ea5y s\u1ef1 r\u1edbt h\u1ea1ng ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o ng\u00e0y li\u00ean quan \u0111\u1ebfn c\u1eadp nh\u1eadt Penguin, th\u1ebf th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi b\u1ed9 l\u1ecdc n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn \u0111\u00e3 lo\u1ea1i b\u1ecf c\u00e1c bi\u1ebfn \u0111\u1ed9ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 th\u1ec3 bi\u1ebft tr\u01b0\u1edbc ch\u1eb3ng h\u1ea1n nh\u01b0 hi\u1ec7n t\u01b0\u1ee3ng th\u1eddi v\u1ee5 (v\u00ed d\u1ee5 nh\u01b0 b\u00e1n ch\u0103n \u0111\u1ec7m trong nh\u1eefng ng\u00e0y h\u00e8 kh\u00f4ng th\u1ec3 t\u1ed1t nh\u01b0 m\u00f9a \u0111\u00f4ng). Sau \u0111\u00f3 h\u00e3y \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn li\u1ec7u c\u00e1c th\u1ef1c h\u00e0nh c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a ho\u1eb7c li\u00ean k\u1ebft c\u00f3 b\u1ecb coi l\u00e0 spam b\u1edfi Google hay kh\u00f4ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_sao_toi_co_the_phuc_hoi_sau_khi_bi_dinh_Penguin\"><\/span>L\u00e0m sao t\u00f4i c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i sau khi b\u1ecb d\u00ednh Penguin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi ph\u1ea3i nh\u1eadn h\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng &#8211; b\u1ea1n c\u1ea7n n\u1ed9p m\u1ed9t y\u00eau c\u1ea7u v\u1edbi Google \u0111\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t sau khi \u0111\u00e3 d\u1ecdn d\u1eb9p s\u1ea1ch s\u1ebd website, nh\u01b0ng khi nh\u1eadn h\u00ecnh ph\u1ea1t Penguin b\u1ea1n kh\u00f4ng c\u1ea7n n\u1ed9p y\u00eau c\u1ea7u nh\u01b0 v\u1eady \u0111\u1ec3 \u0111\u01b0\u1ee3c g\u1ee1 b\u1ecf h\u00ecnh ph\u1ea1t. <\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e0nh \u0111\u1ed9ng kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 &#8220;tha th\u1ee9&#8221; v\u00e0o l\u1ea7n t\u1edbi khi Google thu th\u1eadp d\u1eef li\u1ec7u (crawl) website c\u1ee7a b\u1ea1n. C\u00e1c b\u01b0\u1edbc kh\u00f4i ph\u1ee5c bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean (unnatural links) n\u00e0o trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft b\u1ea1n t\u1ef1 x\u00e2y d\u1ef1ng ho\u1eb7c c\u00e1c li\u00ean k\u1ebft b\u1ea1n c\u00f3 tr\u00ean website c\u1ee7a b\u00ean th\u1ee9 ba do b\u1ea1n ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n th\u00f4ng qua trung gian.<\/li><li>D\u00f9ng <a href=\"https:\/\/kiencang.net\/google-disavow-links\/\">c\u00f4ng c\u1ee5 disavow links<\/a> \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c li\u00ean k\u1ebft spam \u0111\u1ed1i v\u1edbi nh\u1eefng li\u00ean k\u1ebft n\u00e0o m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n t\u1ef1 ch\u1ee7.<\/li><li>\u0110\u00e1nh gi\u00e1 l\u1ea1i n\u1ed9i dung tr\u00ean website \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c (over-optimization), \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean thay v\u00ec \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo ki\u1ec3u t\u1ef1 \u0111\u1ed9ng h\u00f3a, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ho\u1eb7c kh\u00f4ng \u0111em \u0111\u1ebfn \u00fd ngh\u0129a tr\u00ean trang.<\/li><\/ul>\n\n\n\n<p>N\u00f3i ng\u1eafn g\u1ecdn, Penguin \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m kh\u1eafc ph\u1ee5c m\u1ed9t \u0111i\u1ec3m y\u1ebfu nghi\u00eam tr\u1ecdng trong h\u1ec7 th\u1ed1ng c\u1ee7a Google khi\u1ebfn thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd b\u1ecb qua m\u1eb7t b\u1edfi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a qu\u00e1 m\u1ee9c tr\u00ean trang. <\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh vi\u1ec7c website c\u1ee7a b\u1ea1n b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb trong m\u1eaft Google v\u00ec c\u00e1c h\u00e0nh vi spam, t\u1ea5t c\u1ea3 n\u1ed9i dung b\u1ea1n xu\u1ea5t b\u1ea3n ph\u1ea3i c\u00f3 ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, v\u00e0 c\u00e1c li\u00ean k\u1ebft b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 t\u1ef1 x\u00e2y d\u1ef1ng ph\u1ea3i \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;an to\u00e0n&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_luu_y_khac_ve_cap_nhat_Penguin\"><\/span>M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Penguin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Penguin ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ra m\u1eaft nh\u01b0 m\u1ed9t &#8220;b\u1ed9 l\u1ecdc&#8221; \u0111\u1ed9c l\u1eadp m\u00e0 th\u00f4ng qua \u0111\u00f3 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u00e3 \u0111\u01b0\u1ee3c &#8220;duy\u1ec7t&#8221;, nh\u01b0ng trong th\u00e1ng 9, n\u0103m 2016, Google c\u00f4ng b\u1ed1 r\u1eb1ng Penguin \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng l\u00f5i c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y.<\/li><li>Nh\u00e2n vi\u00ean c\u1ee7a Google l\u00e0 John Mueller g\u1ecdi Penguin l\u00e0 thu\u1eadt to\u00e1n to\u00e0n trang trang web (site-wide), \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p tr\u1ecf t\u1edbi m\u1ed9t trang tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 h\u1ec7 qu\u1ea3 l\u00e0 l\u00e0m gi\u1ea3m s\u1ef1 tin c\u1eady c\u1ee7a Google tr\u00ean <em>to\u00e0n b\u1ed9 website<\/em>. D\u00f9 v\u1eady, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u00e0m SEO kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng (b\u1eb1ng c\u00e1ch l\u1eb7p l\u1ea1i Penguin 4.0): b\u1ed9 l\u1ecdc n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m m\u1ec1m \u0111i h\u01a1n m\u1ed9t ch\u00fat v\u00ec th\u1ebf m\u00e0 n\u00f3 kh\u00f4ng c\u00f2n li\u00ean quan \u0111\u1ebfn chuy\u1ec7n ph\u1ea1t to\u00e0n b\u1ed9 t\u00ean mi\u1ec1n n\u1eefa.<\/li><\/ul>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft What is Google Penguin? &#8211; website: Moz)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Penguin \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y: 24, th\u00e1ng 4, n\u0103m 2012 Theo ch\u00e2n thu\u1eadt to\u00e1n Panda, b\u1ea3n c\u1eadp nh\u1eadt Penguin \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Google trong n\u1ed7 l\u1ef1c m\u1edbi c\u1ee7a h\u1ecd nh\u1eb1m t\u01b0\u1edfng th\u01b0\u1edfng cho c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c website &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Penguin l\u00e0 g\u00ec? V\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/google-penguin\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Penguin l\u00e0 g\u00ec? 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