{"id":12856,"date":"2021-09-03T10:15:00","date_gmt":"2021-09-03T03:15:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12856"},"modified":"2022-01-22T01:23:27","modified_gmt":"2022-01-21T18:23:27","slug":"google-panda","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-panda\/","title":{"rendered":"Google Panda l\u00e0 g\u00ec? Thu\u1eadt to\u00e1n n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p><strong>Ng\u00e0y ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u (initial release date): 23, th\u00e1ng 2, n\u0103m 2011<\/strong><\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google Panda l\u00e0 th\u01b0\u1edfng cho c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 l\u00e0m gi\u1ea3m s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google. <\/p>\n\n\n\n<p>N\u00f3 c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi ban \u0111\u1ea7u l\u00e0 &#8220;Farmer\/Ng\u01b0\u1eddi n\u00f4ng d\u00e2n&#8221;. Theo Google, tri\u1ec3n khai l\u1ea7n \u0111\u1ea7u c\u1ee7a Panda qua v\u00e0i th\u00e1ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 12 ph\u1ea7n tr\u0103m c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng ti\u1ebfng Anh. Ch\u00fang t\u00f4i (Moz) ghi nh\u1eadn 28 l\u1ea7n c\u1eadp nh\u1eadt c\u1ee7a Panda t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2015.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70373c27\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70373c27\"  type=\"checkbox\" id=\"item-6577d70373c27\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-panda\/#Tai_sao_chung_ta_can_Panda\" title=\"T\u1ea1i sao ch\u00fang ta c\u1ea7n Panda?\">T\u1ea1i sao ch\u00fang ta c\u1ea7n Panda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-panda\/#Lam_the_nao_toi_biet_duoc_minh_dang_bi_tac_dong_boi_Panda\" title=\"L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Panda?\">L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Panda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-panda\/#Bi_phat_boi_Panda_lam_sao_khac_phuc_duoc\" title=\"B\u1ecb ph\u1ea1t b\u1edfi Panda, l\u00e0m sao kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c?\">B\u1ecb ph\u1ea1t b\u1edfi Panda, l\u00e0m sao kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-panda\/#Mot_so_luu_y_khac_ve_cap_nhat_Panda\" title=\"M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Panda\">M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Panda<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_chung_ta_can_Panda\"><\/span>T\u1ea1i sao ch\u00fang ta c\u1ea7n Panda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Panda gi\u00fap gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul><li><strong>N\u1ed9i dung s\u01a1 s\u00e0i (thin content)<\/strong>: Trang c\u00f3 n\u1ed9i dung \u00edt li\u00ean quan ho\u1eb7c b\u1ea3n th\u00e2n n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ngu\u1ed3n hay n\u1ed9i dung th\u1ef1c ch\u1ea5t, ch\u1eb3ng h\u1ea1n m\u1ed9t t\u1eadp h\u1ee3p trang m\u00f4 t\u1ea3 c\u00e1c tr\u1ea1ng th\u00e1i s\u1ee9c kh\u1ecfe kh\u00e1c nhau ch\u1ec9 v\u1edbi v\u00e0i c\u00e2u tr\u00ean m\u1ed7i trang.<\/li><li><strong>N\u1ed9i dung tr\u00f9ng l\u1eafp (duplicate content)<\/strong>: N\u1ed9i dung sao ch\u00e9p xu\u1ea5t hi\u1ec7n tr\u00ean internet \u1edf nhi\u1ec1u website. V\u1ea5n \u0111\u1ec1 v\u1ec1 n\u1ed9i dung tr\u00f9ng l\u1eafp c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean website c\u1ee7a ch\u00ednh b\u1ea1n khi b\u1ea1n c\u00f3 nhi\u1ec1u trang c\u00f3 c\u00f9ng n\u1ed9i dung ho\u1eb7c ch\u1ec9 kh\u00e1c nhau ch\u00fat \u00edt. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng c\u00f3 th\u1ec3 t\u1ea1o ra 10 trang, m\u1ed7i trang s\u1ebd ph\u1ee5c v\u1ee5 cho vi\u1ec7c kinh doanh \u1edf t\u1eebng th\u00e0nh ph\u1ed1, v\u1edbi n\u1ed9i dung g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang v\u00e0 ch\u1ec9 c\u00f3 t\u00ean th\u00e0nh ph\u1ed1 l\u00e0 \u0111\u01b0\u1ee3c thay th\u1ebf (ch\u1eb3ng h\u1ea1n, &#8220;Ch\u00fang t\u00f4i b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng cao \u1edf Nam \u0110\u1ecbnh&#8221;, r\u1ed3i &#8220;Ch\u00fang t\u00f4i b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng cao \u1edf \u0110\u00e0 N\u1eb5ng&#8221; \u1edf m\u1ed9t trang kh\u00e1c, v\u00e0 &#8220;Ch\u00fang t\u00f4i b\u00e1n v\u1ee3t c\u1ea7u l\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng cao \u1edf S\u00e0i G\u00f2n&#8221; tr\u00ean trang k\u1ebf ti\u1ebfp).<\/li><li><strong>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (low-quality content)<\/strong>: C\u00e1c trang cung c\u1ea5p \u00edt gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00ec n\u00f3 thi\u1ebfu th\u00f4ng tin chuy\u00ean s\u00e2u.<\/li><li><strong>Thi\u1ebfu uy t\u00edn\/s\u1ef1 tin c\u1eady (authority\/trustworthiness)<\/strong>: N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c ngu\u1ed3n kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e1c minh. M\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a Google tuy\u00ean b\u1ed1 r\u1eb1ng c\u00e1c website mu\u1ed1n tr\u00e1nh \u1ea3nh h\u01b0\u1edfng c\u1ee7a Panda ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n trong l\u0129nh v\u1ef1c \u0111\u00f3 v\u00e0 s\u1ef1 tin c\u1eady ph\u1ea3i \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i cung c\u1ea5p th\u00f4ng tin th\u1ebb t\u00edn d\u1ee5ng.<\/li><li><strong>Trang tr\u1ea1i n\u1ed9i dung (content farming)<\/strong>: M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, th\u01b0\u1eddng l\u00e0 t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u website kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5, trang tr\u1ea1i n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t website thu\u00ea m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi vi\u1ebft v\u1edbi m\u1ee9c l\u01b0\u01a1ng b\u00e8o b\u1ecdt \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft ng\u1eafn bao tr\u00f9m \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn truy v\u1ea5n t\u00ecm ki\u1ebfm, t\u1ea1o ra n\u1ed9i dung thi\u1ebfu uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00ec m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm cho c\u00e0ng nhi\u1ec1u thu\u1eadt ng\u1eef c\u00e0ng t\u1ed1t.<\/li><li><strong>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p t\u1ea1o b\u1edfi ng\u01b0\u1eddi d\u00f9ng (UGC \/ User-Generatef Content)<\/strong>: M\u1ed9t v\u00ed d\u1ee5 c\u1ee7a ki\u1ec3u n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p t\u1ea1o b\u1edfi ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t blog xu\u1ea5t b\u1ea3n c\u00e1c b\u00e0i guest post l\u00e0 c\u00e1c b\u00e0i vi\u1ebft ng\u1eafn v\u1edbi r\u1ea5t nhi\u1ec1u l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p, c\u0169ng nh\u01b0 vi\u1ec7c thi\u1ebfu th\u00f4ng tin th\u1ea9m quy\u1ec1n.<\/li><li><strong>T\u1ef7 l\u1ec7 qu\u1ea3ng c\u00e1o chi\u1ebfm qu\u00e1 nhi\u1ec1u so v\u1edbi n\u1ed9i dung (hight ad-to-content ratio)<\/strong>: Trang c\u00f3 b\u1ed1 c\u1ee5c \u0111\u01b0\u1ee3c t\u1ea1o ra chi\u1ebfm ph\u1ea7n nhi\u1ec1u b\u1edfi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, h\u01a1n nhi\u1ec1u so v\u1edbi n\u1ed9i dung g\u1ed1c. (Xem th\u00eam c\u00e1c <a href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/\">ki\u1ec3u qu\u1ea3ng c\u00e1o b\u1ecb ng\u01b0\u1eddi d\u00f9ng gh\u00e9t<\/a>).<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"696\" class=\"size-full wp-image-12858 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/qua-nhieu-quang-cao.png\" alt=\"qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o l\u00e0m trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/qua-nhieu-quang-cao.png 750w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/qua-nhieu-quang-cao-300x278.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/qua-nhieu-quang-cao-585x543.png 585w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/li><li><strong>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p bao quanh c\u00e1c li\u00ean k\u1ebft ti\u1ebfp th\u1ecb (affiliate links)<\/strong>: N\u1ed9i dung ngh\u00e8o n\u00e0n bao quanh c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft tr\u1ea3 ti\u1ec1n.<\/li><li><strong>Website b\u1ecb block (ch\u1eb7n) b\u1edfi ng\u01b0\u1eddi d\u00f9ng<\/strong>: C\u00e1c website b\u1ecb ng\u01b0\u1eddi d\u00f9ng th\u1ef1c (con ng\u01b0\u1eddi) ch\u1eb7n tr\u1ef1c ti\u1ebfp trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c s\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng c\u1ee7a tr\u00ecnh duy\u1ec7t Chrome \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, \u0111\u00e2y l\u00e0 d\u1ea5u ch\u1ec9 cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/li><li><strong>N\u1ed9i dung kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c truy v\u1ea5n t\u00ecm ki\u1ebfm<\/strong>: C\u00e1c trang m\u00e0 &#8220;h\u1ee9a&#8221; \u0111em l\u1ea1i c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi li\u00ean quan khi \u0111\u01b0\u1ee3c click t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, nh\u01b0ng r\u1ed3i r\u00fat cu\u1ed9c l\u1ea1i kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf. L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t trang web c\u00f3 th\u1ec3 c\u00f3 ti\u00eau \u0111\u1ec1 &#8220;M\u00e3 gi\u1ea3m gi\u00e1 35% khi mua \u1edf si\u00eau th\u1ecb \u0111i\u1ec7n m\u00e1y b\u1ea5t k\u1ef3 \u1edf H\u00e0 N\u1ed9i&#8221;, nh\u01b0ng khi click v\u00e0o th\u00ec ch\u1eb3ng c\u00f3 m\u00e3 gi\u1ea3m gi\u00e1 n\u00e0o c\u1ea3 ho\u1eb7c ch\u1ec9 c\u00f3 m\u1ed9t trang v\u1edbi \u0111\u1ea7y qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ea5t v\u1ecdng.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_toi_biet_duoc_minh_dang_bi_tac_dong_boi_Panda\"><\/span>L\u00e0m th\u1ebf n\u00e0o t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Panda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t t\u00edn hi\u1ec7u gi\u00fap \u0111o\u00e1n \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang b\u1ecb h\u00ecnh ph\u1ea1t Panda \u0111\u00f3 l\u00e0 \u0111\u1ed9t ng\u1ed9t b\u1ecb t\u1ee5t gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ho\u1eb7c th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm t\u01b0\u01a1ng quan v\u1edbi ng\u00e0y c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12860 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics.png\" alt=\"th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-12860\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics.png 2000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-300x82.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-768x210.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1024x280.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1170x320.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-1920x525.png 1920w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/Google-penguin-update-analytics-585x160.png 585w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption>N\u1ebfu th\u1ed1ng k\u00ea cho th\u1ea5y s\u1ef1 s\u1ee5t gi\u1ea3m tr\u00f9ng kh\u1edbp v\u1edbi ng\u00e0y c\u00f4ng b\u1ed1 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n<\/figcaption><\/figure><\/div>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n g\u00e2y t\u1ee5t h\u1ea1ng v\u00e0 gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Ch\u00fang bao g\u1ed3m s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb \u0111\u1ed1i th\u1ee7 trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n (\u0111\u1ec3 \u00fd \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n b\u1ea1n \u0111\u1ec3 xem c\u00f3 ai \u0111\u00f3 l\u00e0 \u0111\u1ed1i th\u1ee7 m\u1edbi v\u01b0\u1ee3t l\u00ean tr\u00ean b\u1ea1n kh\u00f4ng), ph\u1ea1t th\u1ee7 c\u00f4ng (ki\u1ec3m tra trong Google Search Console \u0111\u1ec3 xem b\u00e1o c\u00e1o n\u00e0y), nhu c\u1ea7u ti\u00eau d\u00f9ng gi\u1ea3m theo m\u00f9a (v\u00ed d\u1ee5 b\u00ecnh n\u01b0\u1edbc n\u00f3ng l\u1ea1nh v\u00e0o th\u00e1ng 7), ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t c\u1eadp nh\u1eadt ho\u00e0n to\u00e0n kh\u00e1c t\u1eeb Google (v\u00ed d\u1ee5, <a href=\"https:\/\/kiencang.net\/google-penguin\/\">Penguin<\/a> thay v\u00ec Panda).<\/p>\n\n\n\n<p>Khi m\u1ed9t c\u1eadp nh\u1eadt \u0111\u00e3 bi\u1ebft, \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean xu\u1ea5t hi\u1ec7n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nghi\u00ean c\u1ee9u c\u00e1c t\u00e0i li\u1ec7u th\u1ef1c h\u00e0nh chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn l\u00e0 li\u00ean quan \u0111\u1ebfn c\u1eadp nh\u1eadt. N\u1ebfu th\u1ee9 h\u1ea1ng ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp s\u1ee5t gi\u1ea3m t\u01b0\u01a1ng \u1ee9ng v\u1edbi kho\u1ea3ng th\u1eddi gian \u0111\u00e3 bi\u1ebft, h\u00e3y xem b\u1ea3n li\u1ec7t k\u00ea c\u00e1c th\u1ef1c h\u00e0nh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u00ecnh ph\u1ea1t \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u ch\u00fang c\u00f3 n\u1eb1m \u1edf \u0111\u00e2u \u0111\u00f3 tr\u00ean website c\u1ee7a b\u1ea1n hay kh\u00f4ng. Sau \u0111\u00f3, n\u1ebfu b\u1ea1n tin r\u1eb1ng b\u1ea1n t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c th\u1ef1c h\u00e0nh kh\u1ea3 nghi v\u00e0 m\u1ed9t c\u1eadp nh\u1eadt n\u00e0o \u0111\u00f3, h\u00e3y h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh hu\u1ed1ng n\u00e0y.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bi_phat_boi_Panda_lam_sao_khac_phuc_duoc\"><\/span>B\u1ecb ph\u1ea1t b\u1edfi Panda, l\u00e0m sao kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c SEO, Panda th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn l\u00e0 c\u1eadp nh\u1eadt kh\u00f3 c\u00f3 th\u1ec3 kh\u00f4i ph\u1ee5c l\u1ea1i \u0111\u01b0\u1ee3c. D\u00f9 v\u1eady, v\u00ec tr\u1ecdng t\u00e2m c\u1ee7a c\u1eadp nh\u1eadt Panda l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung\/website, n\u00ean c\u00e1c b\u01b0\u1edbc ph\u1ee5c h\u1ed3i nh\u00ecn chung l\u00e0 quay l\u1ea1i <em>c\u1ea3i thi\u1ec7n<\/em> ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>T\u1eeb b\u1ecf c\u00e1c th\u1ef1c h\u00e0nh li\u00ean quan \u0111\u1ebfn trang tr\u1ea1i n\u1ed9i dung (t\u1ed1i \u01b0u cho m\u00e1y t\u00ecm ki\u1ebfm nh\u01b0ng ch\u1eb3ng quan t\u00e2m g\u00ec \u0111\u1ebfn con ng\u01b0\u1eddi).<\/li><li>Ch\u1ec9nh s\u1eeda n\u1ed9i dung website tri\u1ec7t \u0111\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng, h\u1eefu \u00edch, m\u1ee9c \u0111\u1ed9 li\u00ean quan, t\u00ednh tin c\u1eady v\u00e0 th\u1ea9m quy\u1ec1n.<\/li><li>\u0110\u00e1nh gi\u00e1 l\u1ea1i t\u1ef7 l\u1ec7 qu\u1ea3ng c\u00e1o\/n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft\/n\u1ed9i dung \u0111\u1ec3 xem li\u1ec7u trang c\u00f3 b\u1ecb chi ph\u1ed1i b\u1edfi qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c li\u00ean k\u1ebft ti\u1ebfp th\u1ecb hay kh\u00f4ng.<\/li><li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a trang kh\u1edbp v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li><li>Lo\u1ea1i b\u1ecf ho\u1eb7c ch\u1ec9nh s\u1eeda tri\u1ec7t \u0111\u1ec3 n\u1ed9i dung tr\u00f9ng l\u1eafp.<\/li><li>Ki\u1ec3m tra v\u00e0 ch\u1ec9nh s\u1eeda c\u1ea9n th\u1eadn n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 \u0111\u1ea3m b\u1ea3o n\u00f3 l\u00e0 nguy\u00ean b\u1ea3n, kh\u00f4ng c\u00f3 l\u1ed7i, v\u00e0 h\u1eefu d\u1ee5ng cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li><li>S\u1eed d\u1ee5ng c\u00e2u l\u1ec7nh Robots noindex, nofollow \u0111\u1ec3 ch\u1eb7n ch\u1ec9 m\u1ee5c n\u1ed9i dung tr\u00f9ng l\u1eafp (ho\u1eb7c g\u1ea7n tr\u00f9ng l\u1eb7p) trong website, ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c.<\/li><\/ul>\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, n\u1ebfu website duy tr\u00ec xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, nguy\u00ean b\u1ea3n th\u00ec kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng g\u00ec v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y, nh\u01b0ng n\u1ebfu website c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 th\u1ef1c h\u00e0nh c\u00f3 v\u1ea5n \u0111\u1ec1, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Panda. <\/p>\n\n\n\n<p>T\u1eeb quan \u0111i\u1ec3m th\u1ef1c t\u1ebf c\u0169ng nh\u01b0 kinh doanh, hy v\u1ecdng t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u00e1nh Panda l\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n trong l\u0129nh v\u1ef1c \u0111\u00f3 v\u00e0 x\u00e2y d\u1ef1ng website tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung tuy\u1ec7t v\u1eddi m\u00e0 n\u00f3 t\u1ea1o ra.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_luu_y_khac_ve_cap_nhat_Panda\"><\/span>M\u1ed9t s\u1ed1 l\u01b0u \u00fd kh\u00e1c v\u1ec1 c\u1eadp nh\u1eadt Panda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Panda ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u00e1ch r\u1eddi v\u1edbi thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i (core algorithm) nh\u01b0ng sau \u0111\u00f3 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o trong thu\u1eadt to\u00e1n l\u00f5i v\u00e0o th\u00e1ng 3 n\u0103m 2012 (d\u00f9 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn).<\/li><li>Panda \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean c\u1ee7a nh\u00e2n vi\u00ean Google l\u00e0 Navneet Panda.<\/li><\/ul>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft What is Google Panda? &#8211; Website: Moz)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u (initial release date): 23, th\u00e1ng 2, n\u0103m 2011 M\u1ee5c \u0111\u00edch c\u1ee7a c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google Panda l\u00e0 th\u01b0\u1edfng cho c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 l\u00e0m gi\u1ea3m s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google. N\u00f3 c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Panda l\u00e0 g\u00ec? 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Thu\u1eadt to\u00e1n n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Google Panda l\u00e0 lo\u1ea1i b\u1ecf c\u00e1c n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u01b0ng v\u1eabn chi\u1ebfm th\u1ee9 h\u1ea1ng c\u00e1o tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eafm \u0111\u1ebfn c\u00e1c trang content farm c\u00f3 th\u1ee9 h\u1ea1ng cao nh\u1edd \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt SEO ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3i \u0111\u00e1p c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/google-panda\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T03:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T18:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/google-panda-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Panda l\u00e0 g\u00ec? Thu\u1eadt to\u00e1n n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng","description":"M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Google Panda l\u00e0 lo\u1ea1i b\u1ecf c\u00e1c n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u01b0ng v\u1eabn chi\u1ebfm th\u1ee9 h\u1ea1ng c\u00e1o tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eafm \u0111\u1ebfn c\u00e1c trang content farm c\u00f3 th\u1ee9 h\u1ea1ng cao nh\u1edd \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt SEO ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3i \u0111\u00e1p c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/google-panda\/","og_locale":"vi_VN","og_type":"article","og_title":"Google Panda l\u00e0 g\u00ec? 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