{"id":12739,"date":"2022-08-29T11:05:00","date_gmt":"2022-08-29T04:05:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12739"},"modified":"2023-07-23T19:02:25","modified_gmt":"2023-07-23T12:02:25","slug":"yeu-to-xep-hang-cua-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/","title":{"rendered":"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7)"},"content":{"rendered":"\n<p>C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nghe n\u00f3i \u0111\u1ebfn chuy\u1ec7n Google s\u1eed d\u1ee5ng \u0111\u1ebfn h\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng trong thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd&#8230;<\/p>\n\n\n\n<p>Nh\u01b0ng r\u1ed1t cu\u1ed9c th\u00ec \u0111\u00f3 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o v\u1eady?<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p, v\u00ec t\u00f4i s\u1ebd \u0111\u01b0a ra b\u1ea3n danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 trong b\u00e0i vi\u1ebft n\u00e0y!<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh r\u1ed3i. M\u1ed9t s\u1ed1 c\u00e1i h\u1eb5n c\u00f2n \u0111ang g\u00e2y tranh c\u00e3i. Nh\u1eefng c\u00e1i kh\u00e1c th\u00ec l\u00e0 s\u1ef1 suy \u0111o\u00e1n c\u1ee7a nh\u1eefng k\u1ebb chuy\u00ean nghi\u00ean c\u1ee9u SEO.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p h\u1ebft \u1edf \u0111\u00e2y. C\u00f9ng \u0111\u00e0o s\u00e2u xem n\u00e0o!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: \u0110\u00e2y l\u00e0 n\u1ed9i dung r\u1ea5t d\u00e0i v\u00e0 t\u1ed5ng h\u1ee3p h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1 trong l\u0129nh v\u1ef1c SEO, n\u00ean s\u1ebd c\u00f3 nhi\u1ec1u thu\u1eadt ng\u1eef m\u00e0 ng\u01b0\u1eddi m\u1edbi l\u00e0m quen s\u1ebd th\u1ea5y l\u1ea1 l\u1eabm (ngay c\u1ea3 ng\u01b0\u1eddi d\u1ecbch c\u0169ng bi\u1ebft \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m m\u1edbi qua b\u00e0i n\u00e0y).<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n, trong c\u00e1c ph\u1ea7n m\u00e0 t\u00f4i c\u1ea3m th\u1ea5y c\u1ea7n ch\u00fa th\u00edch s\u1ebd b\u1ed5 sung th\u00eam d\u1ea5u (*) v\u00e0 gi\u1ea3i th\u00edch ngay b\u00ean d\u01b0\u1edbi n\u1ed9i dung \u0111\u00f3 lu\u00f4n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra trong n\u1ed9i dung ti\u1ebfng Anh g\u1ed1c c\u00f3 nhi\u1ec1u h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh, \u1edf b\u00e0i d\u1ecbch t\u01b0\u01a1ng \u1ee9ng, \u0111\u1ec3 n\u1ed9i dung th\u00e2n thi\u1ec7n h\u01a1n, t\u00f4i ch\u1ee5p m\u00e0n h\u00ecnh c\u00e1c thao t\u00e1c t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm Google Vi\u1ec7t Nam. \u0110\u00f4i khi t\u00f4i c\u0169ng b\u1ed5 sung th\u00eam h\u00ecnh kh\u00e1c \u0111\u1ec3 c\u00e1c b\u1ea1n th\u1ea5y n\u1ed9i dung d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef r\u1ea5t hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e0i t\u00f4i s\u1ebd gi\u1ea3i th\u00edch lu\u00f4n \u1edf ph\u1ea7n m\u1edf \u0111\u1ea7u n\u00e0y:<\/p>\n\n\n\n<ul>\n<li>SERP: ngh\u0129a l\u00e0 trang k\u1ebft qu\u1ea3 m\u00e1y t\u00ecm ki\u1ebfm tr\u1ea3 v\u1ec1, m\u1ed7i trang theo m\u1eb7c \u0111\u1ecbnh c\u1ee7a Google c\u00f3 10 k\u1ebft qu\u1ea3<\/li>\n\n\n\n<li>Site ho\u1eb7c Website: l\u00e0 ch\u1ec9 chung c\u1ea3 website bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c trang (pages) tr\u00ean website \u0111\u00f3<\/li>\n\n\n\n<li>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal link): ch\u1ec9 li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang (pages) tr\u00ean c\u00f9ng website<\/li>\n\n\n\n<li>Li\u00ean k\u1ebft ngo\u00e0i (external link): ch\u1ec9 li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang thu\u1ed9c c\u00e1c website kh\u00e1c nhau<\/li>\n\n\n\n<li>Backlink: n\u1ebfu website A tr\u1ecf t\u1edbi website B, th\u00ec website B \u0111\u01b0\u1ee3c n\u00f3i l\u00e0 c\u00f3 backlink t\u1eeb website A tr\u1ecf \u0111\u1ebfn. Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 n\u00f3i website A c\u00f3 m\u1ed9t li\u00ean k\u1ebft ngo\u00e0i (external link) tr\u1ecf \u0111\u1ebfn website B.<\/li>\n\n\n\n<li>Authority: t\u00ednh th\u1ea9m quy\u1ec1n, \u1edf \u0111\u00e2y \u0111\u1ed3ng ngh\u0129a v\u1edbi PageRank, m\u1ed9t kh\u00e1i ni\u1ec7m tuy x\u01b0a c\u0169 trong SEO, nh\u01b0ng v\u1eabn c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb. B\u1ea1n n\u00e0o mu\u1ed1n bi\u1ebft <a href=\"https:\/\/kiencang.net\/cach-tinh-pagarank\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1ch t\u00ednh PageRank, c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i n\u00e0y<\/a>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7468aeef\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7468aeef\"  type=\"checkbox\" id=\"item-6577d7468aeef\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_lien_quan_den_ten_mien\" title=\"C\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn t\u00ean mi\u1ec1n\">C\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn t\u00ean mi\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_o_cap_do_trang_page\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1edf c\u1ea5p \u0111\u1ed9 trang (page)\">C\u00e1c y\u1ebfu t\u1ed1 \u1edf c\u1ea5p \u0111\u1ed9 trang (page)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_cap_do_website\" title=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5p \u0111\u1ed9 website\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5p \u0111\u1ed9 website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_backlink\" title=\"C\u00e1c y\u1ebfu t\u1ed1 backlink\">C\u00e1c y\u1ebfu t\u1ed1 backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Tuong_tac_cua_nguoi_dung\" title=\"T\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\">T\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_thuat_toan_dac_biet_cua_Google\" title=\"C\u00e1c thu\u1eadt to\u00e1n \u0111\u1eb7c bi\u1ec7t c\u1ee7a Google\">C\u00e1c thu\u1eadt to\u00e1n \u0111\u1eb7c bi\u1ec7t c\u1ee7a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_tin_hieu_den_tu_thuong_hieu\" title=\"C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u\">C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_webspam_tren_trang_on-site\" title=\"C\u00e1c y\u1ebfu t\u1ed1 webspam tr\u00ean trang (on-site)\">C\u00e1c y\u1ebfu t\u1ed1 webspam tr\u00ean trang (on-site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Cac_yeu_to_webspam_ngoai_trang_off-site\" title=\"C\u00e1c y\u1ebfu t\u1ed1 webspam ngo\u00e0i trang (off-site)\">C\u00e1c y\u1ebfu t\u1ed1 webspam ngo\u00e0i trang (off-site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_lien_quan_den_ten_mien\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn t\u00ean mi\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1. <strong>Tu\u1ed5i t\u00ean mi\u1ec1n<\/strong>: <a href=\"https:\/\/www.youtube.com\/watch?v=-pnpg00FWJY&amp;feature=player_embedded\" target=\"_blank\" rel=\"noreferrer noopener\">Trong video n\u00e0y<\/a>, Matt Cutts (t\u1eebng l\u00e0m tr\u01b0\u1edfng b\u1ed9 ph\u1eadn ch\u1ed1ng spam c\u1ee7a Google) n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u00ean mi\u1ec1n s\u00e1u th\u00e1ng tu\u1ed5i v\u00e0 t\u00ean mi\u1ec1n m\u1ed9t n\u0103m tu\u1ed5i l\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 l\u1edbn.<\/p>\n<\/blockquote>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd <em>c\u00f3 s\u1eed d\u1ee5ng<\/em> tu\u1ed5i c\u1ee7a t\u00ean mi\u1ec1n trong thu\u1eadt to\u00e1n&#8230;nh\u01b0ng n\u00f3 c\u00f3 t\u1ea7m quan tr\u1ecdng r\u1ea5t th\u1ea5p.<\/p>\n\n\n\n<p>P\/S: \u0111\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c l\u00fd do xu\u1ea5t hi\u1ec7n th\u1ecb tr\u01b0\u1eddng chuy\u00ean mua b\u00e1n c\u00e1c t\u00ean mi\u1ec1n c\u0169. C\u00f3 nh\u1eefng ng\u01b0\u1eddi l\u1ecdc l\u00f5i chuy\u00ean s\u0103n t\u00ean mi\u1ec1n h\u1ebft h\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 mua l\u1ea1i \u0111\u1ec3 ch\u00ednh h\u1ecd d\u00f9ng ho\u1eb7c b\u00e1n cho ng\u01b0\u1eddi kh\u00e1c. L\u00fd do l\u00e0 v\u00ec c\u00e1c t\u00ean mi\u1ec1n c\u00f3 tu\u1ed5i \u0111\u1eddi cao th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb nhi\u1ec1u h\u01a1n trong m\u1eaft Google, do n\u00f3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung v\u00e0 backlink. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i kh\u00f4ng c\u00f3 r\u1ee7i ro trong chuy\u1ec7n n\u00e0y, \u1edf nh\u1eefng ph\u1ea7n k\u1ebf ti\u1ebfp b\u1ea1n s\u1ebd hi\u1ec3u v\u00ec sao.<\/p>\n\n\n\n<p><strong>2. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong t\u00ean mi\u1ec1n c\u1ea5p cao nh\u1ea5t<\/strong>: \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng th\u00fac \u0111\u1ea9y th\u1ee9 h\u1ea1ng nh\u01b0 tr\u01b0\u1edbc kia. Nh\u01b0ng c\u00f3 t\u1eeb kh\u00f3a trong t\u00ean mi\u1ec1n g\u1ed1c v\u1eabn th\u1ec3 hi\u1ec7n l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u c\u00f3 li\u00ean quan&#8230;M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Verisign cho th\u1ea5y, <a href=\"https:\/\/kiencang.net\/ten-mien-co-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a, \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn t\u1ef7 l\u1ec7 click tr\u00ean SERP<\/a>.<\/p>\n\n\n\n<p><strong>3. T\u1eeb kh\u00f3a l\u00e0 t\u1eeb \u0111\u1ea7u ti\u00ean trong t\u00ean mi\u1ec1n<\/strong>: T\u00ean mi\u1ec1n b\u1eaft \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn c\u00f3 l\u1ee3i th\u1ebf h\u01a1n c\u00e1c t\u00ean mi\u1ec1n kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a (ho\u1eb7c c\u00f3 t\u1eeb kh\u00f3a nh\u01b0ng n\u00f3 n\u1eb1m gi\u1eefa, ho\u1eb7c cu\u1ed1i t\u00ean mi\u1ec1n).<\/p>\n\n\n\n<p><strong>4. Th\u1eddi h\u1ea1n c\u00f2n l\u1ea1i c\u1ee7a t\u00ean mi\u1ec1n<\/strong>: M\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google tuy\u00ean b\u1ed1:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>C\u00e1c t\u00ean mi\u1ec1n c\u00f3 gi\u00e1 tr\u1ecb (h\u1ee3p ph\u00e1p) th\u01b0\u1eddng mua t\u00ean mi\u1ec1n tr\u01b0\u1edbc v\u00e0i n\u0103m, trong khi c\u00e1c t\u00ean mi\u1ec1n b\u1ea5t h\u1ee3p ph\u00e1p hi\u1ebfm khi s\u1eed d\u1ee5ng h\u01a1n m\u1ed9t n\u0103m. V\u00ec l\u00fd do \u0111\u00f3, s\u1ed1 ng\u00e0y c\u00f2n l\u1ea1i tr\u01b0\u1edbc khi t\u00ean mi\u1ec1n h\u1ebft h\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n (legitimacy of a domain).<\/p>\n<\/blockquote>\n\n\n\n<p>P\/S: Trong nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn web, t\u00ean mi\u1ec1n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t, nh\u01b0ng l\u1ea1i c\u00f3 gi\u00e1 th\u00e0nh r\u1ebb nh\u1ea5t. Gi\u00e1 thu\u00ea t\u00ean mi\u1ec1n m\u1ed9t n\u0103m c\u00f3 th\u1ec3 ch\u1ec9 ngang b\u1eb1ng (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 th\u1ea5p h\u01a1n) gi\u00e1 thu\u00ea hosting m\u1ed9t th\u00e1ng (th\u1ef1c t\u1ebf \u0111\u00f3 l\u00e0 chuy\u1ec7n x\u1ea3y ra v\u1edbi trang web Ki\u1ebfn c\u00e0ng, ti\u1ec1n thu\u00ea host cho trang n\u00e0y x\u1ea5p x\u1ec9 300K \/ th\u00e1ng, ngang ng\u1eeda ti\u1ec1n t\u00ean mi\u1ec1n m\u1ed9t n\u0103m). V\u00ec th\u1ebf b\u1ea1n kh\u00f4ng n\u00ean ti\u1ebfc ti\u1ec1n mua t\u00ean mi\u1ec1n trong d\u00e0i h\u1ea1n, nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c t\u00ean mi\u1ec1n \u0111\u00e3 ph\u00e1t tri\u1ec3n ch\u1eafc ch\u1eafn. Vi\u1ec7c m\u1ea5t t\u00ean mi\u1ec1n do qu\u00ean kh\u00f4ng gia h\u1ea1n kh\u00f4ng ph\u1ea3i chuy\u1ec7n qu\u00e1 hi\u1ebfm, v\u00e0 c\u00e1i gi\u00e1 \u0111\u1ec3 l\u1ea5y l\u1ea1i t\u00ean mi\u1ec1n b\u1ecb ng\u01b0\u1eddi kh\u00e1c mua m\u1ea5t th\u00ec kh\u00f4ng h\u1ec1 r\u1ebb m\u1ed9t ch\u00fat n\u00e0o. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i l\u00e0 mua tr\u01b0\u1edbc \u00edt nh\u1ea5t 2 &#8211; 3 n\u0103m, v\u00e0 trong ph\u1ea7n thanh to\u00e1n b\u1ea1n nh\u1edb thi\u1ebft l\u1eadp thanh to\u00e1n t\u1ef1 \u0111\u1ed9ng, c\u00f2n trong ph\u1ea7n email th\u00f4ng b\u00e1o nh\u1edb ch\u1ecdn email b\u1ea1n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra, \u0111\u1ec3 khi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ean mi\u1ec1n g\u1eedi th\u00f4ng tin, b\u1ea1n s\u1ebd nhanh ch\u00f3ng bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>C\u00e1 nh\u00e2n t\u00f4i th\u00ec th\u1ebf n\u00e0o, t\u00f4i mua tr\u01b0\u1edbc t\u00ean mi\u1ec1n <code>ducanhplus.com<\/code> tr\u01b0\u1edbc 5 n\u0103m:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"441\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/mua-truoc-ten-mien.png\" alt=\"mua tr\u01b0\u1edbc t\u00ean mi\u1ec1n m\u1ed9t th\u1eddi gian d\u00e0i\" class=\"wp-image-12984\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/mua-truoc-ten-mien.png 695w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/mua-truoc-ten-mien-300x190.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/mua-truoc-ten-mien-585x371.png 585w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure><\/div>\n\n\n<p><strong>5. T\u1eeb kh\u00f3a trong subdomain:<\/strong> C\u00e1c chuy\u00ean gia c\u1ee7a Moz cho r\u1eb1ng t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong subdomain c\u00f3 th\u1ec3 l\u00e0m t\u0103ng th\u1ee9 h\u1ea1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"328\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-subdomain.png\" alt=\"t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong subdomain\" class=\"wp-image-12741\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-subdomain.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-subdomain-300x96.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-subdomain-768x246.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-subdomain-585x187.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>6. L\u1ecbch s\u1eed t\u00ean mi\u1ec1n<\/strong>: M\u1ed9t website c\u00f3 quy\u1ec1n s\u1edf h\u1eefu kh\u00f4ng \u1ed5n \u0111\u1ecbnh (volatile ownership) ho\u1eb7c b\u1ecb drop v\u00e0i l\u1ea7n c\u00f3 th\u1ec3 khi\u1ebfn Google hi\u1ec3u r\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y c\u1ea7n &#8220;reset&#8221; l\u1ea1i l\u1ecbch s\u1eed website, x\u00f3a b\u1ecf c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn t\u00ean mi\u1ec1n. Ho\u1eb7c trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, <a href=\"https:\/\/www.youtube.com\/watch?v=C-EdhaMDXho\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea1t t\u00ean mi\u1ec1n c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi ng\u01b0\u1eddi mua m\u1edbi<\/a>.<\/p>\n\n\n\n<p>P\/S: \u0111\u00e2y l\u00e0 l\u00fd do v\u00ec sao tr\u01b0\u1edbc khi mua t\u00ean mi\u1ec1n m\u1edbi, b\u1ea1n c\u1ea7n ki\u1ec1m tra l\u1ecbch s\u1eed c\u1ee7a n\u00f3, xem ai \u0111\u00e3 t\u1eebng mua n\u00f3 r\u1ed3i v\u00e0 h\u1ecd \u0111\u0103ng n\u1ed9i dung g\u00ec tr\u00ean \u0111\u00f3. S\u1ebd r\u1ea5t nguy hi\u1ec3m n\u1ebfu b\u1ea1n mua m\u1ed9t t\u00ean mi\u1ec1n tr\u01b0\u1edbc \u0111\u00e2y chuy\u00ean l\u00e0m vi\u1ec7c g\u00ec \u0111\u00f3 x\u1ea5u trong m\u1eaft c\u1ee7a Google. \u0110\u1ec3 bi\u1ebft l\u1ecbch s\u1eed n\u1ed9i dung c\u1ee7a trang web n\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/web.archive.org\" target=\"_blank\" rel=\"noreferrer noopener\">web.archive.org<\/a>, ch\u1eb3ng h\u1ea1n \u0111\u00e2y l\u00e0 giao di\u1ec7n trang web c\u1ee7a t\u00f4i c\u00e1ch \u0111\u00e2y 5 n\u0103m:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"657\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu.png\" alt=\"ki\u1ec3m tra giao di\u1ec7n c\u0169 c\u1ee7a website Ki\u1ebfn c\u00e0ng\" class=\"wp-image-12983\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu.png 1366w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu-300x144.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu-768x369.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu-1024x493.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu-1170x563.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ducanhplus-giao-dien-cu-585x281.png 585w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p><strong>7. T\u00ean mi\u1ec1n kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a<\/strong>: T\u00ean mi\u1ec1n kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a (Exact Match Domains)* c\u00f3 th\u1ec3 v\u1eabn cho b\u1ea1n l\u1ee3i th\u1ebf nh\u1ecf. Nh\u01b0ng n\u1ebfu trang EMD c\u1ee7a b\u1ea1n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1eadp nh\u1eadt EMD.<\/p>\n\n\n\n<p>(*): V\u00ed d\u1ee5 v\u1ec1 t\u00ean mi\u1ec1n EMD nh\u01b0 ch\u1eb3ng h\u1ea1n b\u1ea1n mu\u1ed1n b\u00e1n s\u00e1ch chuy\u00ean v\u1ec1 kinh t\u1ebf v\u00e0 b\u1ea1n mua t\u00ean mi\u1ec1n <code>sachkinhte.com<\/code> (ngo\u00e0i l\u1ec1: khi t\u00f4i th\u1eed ki\u1ec3m tra th\u00ec t\u00ean mi\u1ec1n n\u00e0y \u0111\u00e3 c\u00f3 ng\u01b0\u1eddi s\u1edf h\u1eefu r\u1ed3i, h\u1ecd mua t\u1eeb n\u0103m 2007)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"386\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ten-mien-sachkinhte.png\" alt=\"t\u00ean mi\u1ec1n sachkinhte ch\u1ea5m com \u0111\u00e3 \u0111\u01b0\u1ee3c mua\" class=\"wp-image-12985\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ten-mien-sachkinhte.png 695w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ten-mien-sachkinhte-300x167.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ten-mien-sachkinhte-585x325.png 585w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure><\/div>\n\n\n<p><strong>8. Th\u00f4ng tin WhoIs c\u00f4ng khai ho\u1eb7c b\u1ea3o m\u1eadt<\/strong>: Th\u00f4ng tin WhoIs (*) b\u1ea3o m\u1eadt l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y &#8220;c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ea7n ph\u1ea3i gi\u1ea5u \u0111i&#8221;. Matt Cutts t\u1eebng n\u00f3i v\u1ec1 chuy\u1ec7n n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8230;Khi t\u00f4i ki\u1ec3m tra th\u00f4ng tin whois c\u1ee7a c\u00e1c trang n\u00e0y, t\u1ea5t c\u1ea3 \u0111\u1ec1u ghi &#8220;d\u1ecbch v\u1ee5 b\u1ea3o v\u1ec7 th\u00f4ng tin whois ri\u00eang t\u01b0&#8221;. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i b\u1ea5t th\u01b0\u1eddng&#8230;Vi\u1ec7c b\u1ea1n b\u1eadt d\u1ecbch v\u1ee5 b\u1ea3o v\u1ec7 th\u00f4ng tin whois kh\u00f4ng \u0111\u01b0\u1ee3c m\u1eb7c \u0111\u1ecbnh xem l\u00e0 x\u1ea5u, nh\u01b0ng m\u1ed9t khi b\u1ea1n th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y xu\u1ea5t hi\u1ec7n c\u00f9ng nhau, b\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb web r\u1ea5t kh\u00e1c so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 c\u00f3 m\u1ed9t website.<\/p>\n<\/blockquote>\n\n\n\n<p>(*): WhoIs l\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p th\u00f4ng tin ch\u1ee7 s\u1ee1 h\u1eefu t\u00ean mi\u1ec1n, th\u01b0\u1eddng bao g\u1ed3m c\u00e1c th\u00f4ng tin nh\u01b0: H\u1ecd t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email. Lu\u1eadt m\u1edbi y\u00eau c\u1ea7u th\u00f4ng tin ch\u1ee7 s\u1ee1 h\u1eefu WhoIs ph\u1ea3i ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt, n\u1ebfu kh\u00f4ng c\u00f3 th\u1ec3 b\u1ecb thu h\u1ed3i t\u00ean mi\u1ec1n. Th\u00f4ng th\u01b0\u1eddng th\u00f4ng tin WhoIs th\u00ec c\u00f4ng khai, nh\u01b0ng v\u00ec nhi\u1ec1u l\u00fd do (ngo\u00e0i chuy\u1ec7n c\u00f3 th\u1ec3 website \u0111\u00f3 c\u00f3 \u00fd \u0111\u1ed3 x\u1ea5u n\u00ean ph\u1ea3i gi\u1ea5u th\u00f4ng tin ch\u1ee7 s\u1edf h\u1eefu) m\u00e0 ch\u1ee7 website c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n c\u00f4ng khai th\u00f4ng tin n\u00e0y. Nguy\u00ean nh\u00e2n h\u1ee3p l\u00fd (h\u1ee3p ph\u00e1p) kh\u00e1c li\u00ean quan \u0111\u1ebfn chuy\u1ec7n \u1ea9n WhoIs bao g\u1ed3m tr\u00e1nh l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 b\u1ecb l\u1ee3i d\u1ee5ng ho\u1eb7c l\u00e0m phi\u1ec1n. B\u1ea3n th\u00e2n Google Domains, m\u1ed9t d\u1ecbch v\u1ee5 b\u00e1n t\u00ean mi\u1ec1n cung c\u1ea5p mi\u1ec5n ph\u00ed \u1ea9n th\u00f4ng tin WhoIs theo m\u1eb7c \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>9. Ph\u1ea1t ch\u1ee7 s\u1edf h\u1eefu Whois<\/strong>: N\u1ebfu Google ph\u00e1t hi\u1ec7n m\u1ed9t c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 l\u00e0 spammer, Google c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd ki\u1ec3m tra c\u1ea9n th\u1eadn c\u00e1c website kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi ng\u01b0\u1eddi chuy\u00ean \u0111i spam n\u00e0y (*).<\/p>\n\n\n\n<p>(*): \u0110\u00e2y l\u00e0 l\u00fd do n\u1ebfu b\u1ea1n giao website cho b\u00ean th\u1ee9 ba qu\u1ea3n tr\u1ecb, b\u1ea1n c\u1ea7n giao cho ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m, \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p l\u1ee3i d\u1ee5ng tr\u1ee5c l\u1ee3i v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn b\u1ea1n v\u00e0 c\u00e1c website kh\u00e1c m\u00e0 b\u1ea1n c\u00f3. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 v\u1edbi hosting c\u0169ng th\u1ebf, h\u00e3y thu\u00ea n\u01a1i ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ec3 y\u00ean t\u00e2m v\u1ec1 \u0111\u1ed9i ng\u0169 \u0111\u1ee9ng \u0111\u1eb1ng sau, c\u0169ng nh\u01b0 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a tr\u01b0\u1eddng h\u1ee3p b\u1ecb hack (d\u00f9 hi\u1ebfm).<\/p>\n\n\n\n<p><strong>10. T\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t<\/strong>: Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/ten-mien-quoc-gia-cap-cao-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t<\/a> (ch\u1eb3ng h\u1ea1n nh\u01b0 .vn, .cn, .sg) c\u00f3 th\u1ec3 gi\u00fap website th\u0103ng h\u1ea1ng trong \u0111\u1ea5t n\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u00f3&#8230;nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf n\u01a1i kh\u00e1c (v\u00e0 tr\u00ean to\u00e0n c\u1ea7u n\u00f3i chung)*.<\/p>\n\n\n\n<p>(*): Ngo\u00e0i \u01b0u \u0111i\u1ec3m tr\u00ean, t\u00ean mi\u1ec1n qu\u1ed1c gia c\u00f2n c\u00f3 2 t\u00ednh ch\u1ea5t \u0111\u00e1ng quan t\u00e2m: (1) n\u00f3 n\u1ebfu kh\u00f4ng may b\u1ecb chi\u1ebfm \u0111o\u1ea1t tr\u00e1i ph\u00e9p b\u1ea1n d\u1ec5 l\u1ea5y l\u1ea1i h\u01a1n, (2) c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ean mi\u1ec1n \u0111\u1eb9p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn, v\u00ec kh\u00f4ng gian t\u00ean mi\u1ec1n c\u1ee7a n\u00f3 c\u00f2n d\u01b0 th\u1eeba r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c \u0111u\u00f4i ph\u1ed5 th\u00f4ng qu\u1ed1c t\u1ebf m\u00e0 ai c\u0169ng \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c nh\u01b0 l\u00e0 .com, .net, .org.<\/p>\n\n\n\n<p>P\/S: B\u1ea1n mu\u1ed1n \u0111\u1eb7t t\u00ean mi\u1ec1n hay v\u00e0 t\u1ed1t cho SEO th\u00ec tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y nh\u00e9:<a href=\"https:\/\/kiencang.net\/cach-chon-ten-mien-hay\/\" target=\"_blank\" rel=\"noreferrer noopener\"> kiencang.net\/cach-chon-ten-mien-hay\/<\/a> (n\u1ebfu t\u00f4i vi\u1ebft b\u00e0i n\u00e0y s\u1edbm h\u01a1n, kh\u1ea3 n\u0103ng cao l\u00e0 t\u00f4i s\u1ebd ch\u1ecdn t\u00ean mi\u1ec1n kh\u00e1c cho website b\u1ea1n \u0111ang \u0111\u1ecdc!)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_o_cap_do_trang_page\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 \u1edf c\u1ea5p \u0111\u1ed9 trang (page)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>11. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong th\u1ebb ti\u00eau \u0111\u1ec1 (title tag):<\/strong> M\u1eb7c d\u00f9 kh\u00f4ng c\u00f2n quan tr\u1ecdng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n v\u1eabn l\u00e0 t\u00edn hi\u1ec7u <a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO onpage<\/a> quan tr\u1ecdng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2470\" height=\"1700\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de.png\" alt=\"t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong th\u1ebb ti\u00eau \u0111\u1ec1\" class=\"wp-image-12743\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de.png 2470w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-300x206.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-768x529.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-1024x705.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-1170x805.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-1920x1321.png 1920w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-trong-the-tieu-de-585x403.png 585w\" sizes=\"(max-width: 2470px) 100vw, 2470px\" \/><\/figure><\/div>\n\n\n<p>P\/S: b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem b\u00e0i <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 SEO hi\u1ec7u qu\u1ea3<\/a>.<\/p>\n\n\n\n<p><strong>12. Th\u1ebb ti\u00eau \u0111\u1ec1 b\u1eaft \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a<\/strong>: Theo Moz, th\u1ebb ti\u00eau \u0111\u1ec1 b\u1eaft \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a c\u00f3 xu h\u01b0\u1edbng t\u1ed1t h\u01a1n so v\u1edbi th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n \u1edf cu\u1ed1i th\u1ebb.<\/p>\n\n\n\n<p><strong>13. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong th\u1ebb m\u00f4 t\u1ea3 description<\/strong>: Google kh\u00f4ng s\u1eed d\u1ee5ng th\u1ebb m\u00f4 t\u1ea3 description nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp. D\u1ea7u v\u1eady, <a href=\"https:\/\/kiencang.net\/the-meta-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb description c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click<\/a> (CTR), c\u00e1i v\u1ed1n l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng.<\/p>\n\n\n\n<p><strong>14. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong th\u1ebb H1<\/strong>: Th\u1ebb H1 l\u00e0 &#8220;th\u1ebb ti\u00eau \u0111\u1ec1 th\u1ee9 hai&#8221;. B\u00ean c\u1ea1nh th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n, Google s\u1eed d\u1ee5ng th\u1ebb H1 nh\u01b0 t\u00edn hi\u1ec7u li\u00ean quan th\u1ee9 c\u1ea5p, theo nh\u01b0 k\u1ebft qu\u1ea3 t\u1eeb m\u1ed9t nghi\u00ean c\u1ee9u t\u01b0\u01a1ng quan (correlation study)*:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/nghien-cuu-the-h1.png\" alt=\"t\u1eeb kh\u00f3a trong th\u1ebb H1\" class=\"wp-image-12744\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/nghien-cuu-the-h1.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/nghien-cuu-the-h1-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/nghien-cuu-the-h1-585x318.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>(*): Nghi\u00ean c\u1ee9u t\u01b0\u01a1ng quan l\u00e0 nghi\u00ean c\u1ee9u cho bi\u1ebft 2 s\u1ef1 ki\u1ec7n th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra c\u00f9ng nhau \u1edf t\u1ef7 l\u1ec7 n\u00e0o, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng tin g\u1ee3i \u00fd cho m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3. D\u00f9 v\u1eady th\u00ec t\u01b0\u01a1ng quan v\u1eabn kh\u00e1c nh\u00e2n qu\u1ea3, theo ngh\u0129a l\u00e0 m\u1ed1i quan h\u1ec7 \u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn l\u00e0 nh\u00e2n qu\u1ea3.<\/p>\n\n\n\n<p><strong>15. TF-IDF<\/strong>: M\u1ed9t c\u00e2u n\u00f3i quen thu\u1ed9c: &#8220;t\u1eeb \u0111\u00f3 xu\u1ea5t hi\u1ec7n bao nhi\u00eau l\u1ea7n trong t\u00e0i li\u1ec7u?&#8221;. M\u1ed9t t\u1eeb c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u tr\u00ean m\u1ed9t trang, t\u1eeb \u0111\u00f3 c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mang \u00fd ngh\u0129a quan tr\u1ecdng v\u1edbi trang \u0111\u00f3. Google c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng m\u1ed9t phi\u00ean b\u1ea3n r\u1ea5t tinh t\u1ebf v\u1ec1 TF-IDF(*).<\/p>\n\n\n\n<p>(*): TF-IDF l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eeb trong v\u0103n b\u1ea3n, m\u00e0 b\u1ea3n th\u00e2n v\u0103n b\u1ea3n \u0111ang x\u00e9t n\u1eb1m trong t\u1eadp h\u1ee3p v\u0103n b\u1ea3n l\u1edbn h\u01a1n. Nh\u1eefng t\u1eeb c\u00f3 TF-IDF cao l\u00e0 nh\u1eefng t\u1eeb xu\u1ea5t hi\u1ec7n nhi\u1ec1u trong v\u0103n b\u1ea3n n\u00e0y nh\u01b0ng xu\u1ea5t hi\u1ec7n \u00edt trong v\u0103n b\u1ea3n kh\u00e1c. Ch\u1eb3ng h\u1ea1n t\u1eeb &#8220;v\u00e0&#8221; c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 TF-IDF cao trong v\u0103n b\u1ea3n n\u00e0y v\u00ec m\u1eb7c d\u00f9 n\u00f3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u, nh\u01b0ng t\u1ea7n s\u1ed1 c\u1ee7a n\u00f3 c\u0169ng r\u1ea5t nhi\u1ec1u \u1edf v\u0103n b\u1ea3n kh\u00e1c. Ng\u01b0\u1ee3c l\u1ea1i t\u1eeb &#8220;SEO&#8221; c\u00f3 th\u1ec3 c\u00f3 TF-IDF cao trong v\u0103n b\u1ea3n b\u1ea1n \u0111ang \u0111\u1ecdc, v\u00ec \u0111\u00e2y l\u00e0 t\u1eeb kh\u00f4ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u trong c\u00e1c v\u0103n b\u1ea3n kh\u00e1c. <\/p>\n\n\n\n<p><strong>16. \u0110\u1ed9 d\u00e0i n\u1ed9i dung<\/strong>: N\u1ed9i dung d\u00e0i h\u01a1n (nhi\u1ec1u t\u1eeb h\u01a1n) c\u00f3 th\u1ec3 bao tr\u00f9m ch\u1ee7 \u0111\u1ec1 r\u1ed9ng h\u01a1n v\u00e0 c\u00f3 v\u1ebb nh\u01b0 \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n \u01b0u \u00e1i h\u01a1n khi so s\u00e1nh v\u1edbi n\u1ed9i dung ng\u1eafn, ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft h\u1eddi h\u1ee3t. Th\u1ef1c v\u1eady, m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng <a href=\"https:\/\/kiencang.net\/thang-hang-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9i dung d\u00e0i c\u00f3 t\u01b0\u01a1ng quan v\u1edbi v\u1ecb tr\u00ed tr\u00ean SERP<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2470\" height=\"1700\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung.png\" alt=\"\u0111\u1ed9 d\u00e0i n\u1ed9i dung\" class=\"wp-image-12745\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung.png 2470w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-300x206.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-768x529.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-1024x705.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-1170x805.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-1920x1321.png 1920w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/do-dai-noi-dung-585x403.png 585w\" sizes=\"(max-width: 2470px) 100vw, 2470px\" \/><\/figure><\/div>\n\n\n<p><strong>17. M\u1ee5c l\u1ee5c n\u1ed9i dung<\/strong>: S\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft trong m\u1ee5c l\u1ee5c c\u1ee7a n\u1ed9i dung (*) c\u00f3 th\u1ec3 gi\u00fap Google hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 sitelink (nh\u1eefng li\u00ean k\u1ebft nh\u1ecf xu\u1ea5t hi\u1ec7n ngay b\u00ean d\u01b0\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"590\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/muc-luc-site-link.png\" alt=\"m\u1ee5c l\u1ee5c bi\u1ebfn th\u00e0nh sitelink\" class=\"wp-image-12803\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/muc-luc-site-link.png 646w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/muc-luc-site-link-300x274.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/muc-luc-site-link-585x534.png 585w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/figure><\/div>\n\n\n<p>(*): M\u1ee5c l\u1ee5c n\u1ed9i dung th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u b\u00e0i, v\u00e0 r\u1ea5t c\u00f3 t\u00e1c d\u1ee5ng trong c\u00e1c b\u00e0i vi\u1ebft d\u00e0i, n\u00f3 gi\u00fap \u0111\u1ed9c gi\u1ea3 nhanh ch\u00f3ng n\u1eafm \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng qu\u00e1t, c\u0169ng nh\u01b0 \u0111\u1ebfn \u0111\u01b0\u1ee3c ph\u1ea7n n\u1ed9i dung n\u00e0o h\u1ecd th\u00edch xem tr\u01b0\u1edbc m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. N\u1ebfu <a href=\"https:\/\/kiencang.net\/huong-dan-su-dung-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f9ng WordPress<\/a>, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng plugin Table of Contents Plus ho\u1eb7c Easy Table of Contents.<\/p>\n\n\n\n<p><strong>18. M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a<\/strong>: M\u1eb7c d\u00f9 kh\u00f4ng c\u00f2n quan tr\u1ecdng nh\u01b0 tr\u01b0\u1edbc kia, Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang web. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u1ea1m d\u1ee5ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c(*). M\u1ed9t trong c\u00e1c c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n quan tr\u1ecdng c\u1ee7a Google l\u00e0 <a href=\"https:\/\/kiencang.net\/google-penguin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Penguin<\/a> li\u00ean quan \u0111\u1ebfn chuy\u1ec7n ph\u1ea1t c\u00e1c website nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n r\u00fat ra \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n c\u1ea7n vi\u1ebft b\u00e0i th\u1eadt t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>(*): N\u1ebfu b\u1ea1n n\u00e0o d\u00f9ng <a href=\"https:\/\/kiencang.net\/yoast-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO tr\u00ean WordPress<\/a>, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 \u00fd \u0111\u1ebfn th\u00f4ng b\u00e1o v\u1ec1 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p.<\/p>\n\n\n\n<p><strong>19. T\u1eeb kh\u00f3a ng\u1eef ngh\u0129a ti\u1ec1m \u1ea9n trong n\u1ed9i dung (LSI)<\/strong>: C\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a LSI<\/a> c\u00f3 th\u1ec3 gi\u00fap m\u00e1y t\u00ecm ki\u1ebfm xu\u1ea5t \u0111\u01b0\u1ee3c \u00fd ngh\u0129a t\u1eeb c\u00e1c t\u1eeb c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t ngh\u0129a (v\u00ed d\u1ee5 nh\u01b0 Apple ch\u1ec9 \u0111\u1ebfn c\u00f4ng ty s\u1ea3n xu\u1ea5t iphone, ho\u1eb7c c\u0169ng l\u00e0 Apple nh\u01b0ng c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3 t\u00e1o). S\u1ef1 hi\u1ec7n di\u1ec7n\/v\u1eafng m\u1eb7t c\u1ee7a LSI c\u00f3 th\u1ec3 c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>20. T\u1eeb kh\u00f3a LSI trong th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3<\/strong>: C\u0169ng nh\u01b0 v\u1edbi n\u1ed9i dung trang, c\u00e1c t\u1eeb kh\u00f3a LSI trong th\u1ebb meta c\u1ee7a trang c\u00f3 th\u1ec3 gi\u00fap Google ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c t\u1eeb c\u00f3 nhi\u1ec1u ngh\u0129a. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan.<\/p>\n\n\n\n<p><strong>21. Trang bao g\u1ed3m ch\u1ee7 \u0111\u1ec1 chuy\u00ean s\u00e2u<\/strong>: C\u00f3 m\u1ed9t <a href=\"https:\/\/kiencang.net\/thang-hang-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u1ed1i t\u01b0\u01a1ng quan<\/a> gi\u1eefa \u0111\u1ed9 s\u00e2u c\u1ee7a ch\u1ee7 \u0111\u1ec1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean Google. V\u00ec th\u1ebf, c\u00e1c trang bao g\u1ed3m m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ch\u1ee7 \u0111\u1ec1 c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 l\u1ee3i th\u1ebf so v\u1edbi c\u00e1c trang ch\u1ec9 h\u00e0m ch\u1ee9a m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>22. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang th\u00f4ng qua HTML<\/strong>: C\u1ea3 Google v\u00e0 Bing \u0111\u1ec1u s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ed1c \u0111\u1ed9 trang<\/a> nh\u01b0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. B\u1ecd m\u00e1y t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh t\u1ed1c \u0111\u1ed9 trang web c\u1ee7a b\u1ea1n kh\u00e1 ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean m\u00e3 HTML trang.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"636\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-trang.png\" alt=\"t\u1ed1c \u0111\u1ed9 trang\" class=\"wp-image-12747\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-trang.png 667w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-trang-300x286.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-trang-585x558.png 585w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><\/div>\n\n\n<p><strong>23. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang th\u00f4ng qua tr\u00ecnh duy\u1ec7t Chrome<\/strong>: Google s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Chrome \u0111\u1ec3 x\u1eed l\u00fd t\u1ed1t h\u01a1n v\u1ea5n \u0111\u1ec1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang. B\u1eb1ng c\u00e1ch n\u00e0y h\u1ecd c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u1ea3i trang th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>24. S\u1eed d\u1ee5ng AMP<\/strong>: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp c\u1ee7a Google, AMP c\u00f3 th\u1ec3 l\u00e0 y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng trong phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a Google News Carousel.<\/p>\n\n\n\n<p><strong>25. Kh\u1edbp ch\u00ednh x\u00e1c th\u1ef1c th\u1ec3<\/strong>: C\u00f3 ph\u1ea3i n\u1ed9i dung c\u1ee7a trang kh\u1edbp ch\u00ednh x\u00e1c &#8220;th\u1ef1c th\u1ec3&#8221;(*) m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm? N\u1ebfu \u0111\u00fang, trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng (ranking bost) cho t\u1eeb kh\u00f3a \u0111\u00f3.<\/p>\n\n\n\n<p>(*): Khi n\u00e0o t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m th\u1ef1c th\u1ec3 m\u00ecnh s\u1ebd tr\u00ecnh b\u00e0y cho c\u00e1c b\u1ea1n.<\/p>\n\n\n\n<p><strong>26. <a href=\"https:\/\/kiencang.net\/google-hummingbird\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Hummingbird<\/a><\/strong>: Thu\u1eadt to\u00e1n n\u00e0y gi\u00fap Google v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a t\u1eeb kh\u00f3a. C\u1ea3m \u01a1n Hummingbird, nh\u1edd n\u00f3 Google c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n ch\u1ee7 \u0111\u1ec1 c\u1ee7a website.<\/p>\n\n\n\n<p><strong>27. N\u1ed9i dung tr\u00f9ng l\u1eafp<\/strong>: N\u1ed9i dung gi\u1ed1ng h\u1ec7t nhau tr\u00ean c\u00f9ng website (th\u1eadm ch\u00ed l\u00e0 c\u00f3 kh\u00e1c nhau \u0111\u00f4i ch\u00fat) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm c\u1ee7a trang.<\/p>\n\n\n\n<p><strong>28. Rel=Canonical<\/strong>: Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, th\u1ebb n\u00e0y c\u00f3 th\u1ec3 ng\u0103n Google ph\u1ea1t website c\u1ee7a b\u1ea1n v\u00ec l\u00fd do tr\u00f9ng l\u1eb7p n\u1ed9i dung. M\u1ed9t trong nh\u1eefng v\u00ed \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c <a href=\"https:\/\/kiencang.net\/trung-lap-noi-dung-cdn\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1eed d\u1ee5ng th\u1ebb n\u00e0y l\u00e0 trong CDN<\/a>.<\/p>\n\n\n\n<p><strong>29. T\u1ed1i \u01b0u h\u00f3a \u1ea3nh<\/strong>: H\u00ecnh \u1ea3nh cung c\u1ea5p cho m\u00e1y t\u00ecm ki\u1ebfm c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng th\u00f4ng qua t\u00ean file, n\u1ed9i dung alt, ti\u00eau \u0111\u1ec1 (title) \u1ea3nh, m\u00f4 t\u1ea3 v\u00e0 caption (ch\u00fa th\u00edch). B\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/kiencang.net\/seo-anh\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 SEO \u1ea3nh<\/a> \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p><strong>30. N\u1ed9i dung t\u01b0\u01a1i m\u1edbi<\/strong>: Phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt Google Caffeine \u01b0a th\u00edch c\u00e1c b\u00e0i \u0111\u0103ng m\u1edbi ho\u1eb7c c\u1eadp nh\u1eadt n\u1ed9i dung, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho c\u00e1c t\u00ecm ki\u1ebfm nh\u1ea1y c\u1ea3m v\u1edbi th\u1eddi gian. \u0110\u1ec3 l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, Google hi\u1ec3n th\u1ecb ng\u00e0y c\u1eadp nh\u1eadt trang g\u1ea7n \u0111\u00e2y nh\u1ea5t cho m\u1ed9t trang n\u00e0o \u0111\u1ea5y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"100\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ngay-thang-cua-noi-dung.png\" alt=\"ng\u00e0y th\u00e1ng c\u1ee7a n\u1ed9i dung\" class=\"wp-image-12776\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ngay-thang-cua-noi-dung.png 616w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ngay-thang-cua-noi-dung-300x49.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ngay-thang-cua-noi-dung-585x95.png 585w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure><\/div>\n\n\n<p><strong>31. M\u1ee9c \u0111\u1ed9 c\u1eadp nh\u1eadt n\u1ed9i dung<\/strong>: Trang \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt nhi\u1ec1u hay \u00edt c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u01b0\u01a1i m\u1edbi. Th\u00eam ho\u1eb7c lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n m\u1ed9t ph\u1ea7n n\u1ed9i dung n\u00e0o \u0111\u00f3 c\u00f3 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng h\u01a1n l\u00e0 ch\u1ec9 s\u1eeda l\u1ed7i \u0111\u00e1nh m\u00e1y ho\u1eb7c thay \u0111\u1ed5i th\u1ee9 t\u1ef1 v\u00e0i t\u1eeb.<\/p>\n\n\n\n<p><strong>32. L\u1ecbch s\u1eed c\u1eadp nh\u1eadt c\u1ee7a trang<\/strong>: Trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn m\u1ee9c n\u00e0o? H\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m, hay 5 n\u0103m m\u1ed9t l\u1ea7n? T\u1ea7n s\u1ed1 c\u1eadp nh\u1eadt c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong t\u00ednh t\u01b0\u01a1i m\u1edbi.<\/p>\n\n\n\n<p><strong>33. S\u1ef1 n\u1ed5i b\u1eadt c\u1ee7a t\u1eeb kh\u00f3a<\/strong>: T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean(*) tr\u00ean trang c\u00f3 t\u01b0\u01a1ng quan v\u1edbi x\u1ebfp h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<p>(*): B\u1ea1n n\u00e0o d\u00f9ng Yoast SEO tr\u00ean WordPress s\u1ebd th\u01b0\u1eddng th\u1ea5y d\u1ea5u tick xanh, v\u00e0ng, \u0111\u1ecf li\u00ean quan \u0111\u1ebfn chuy\u1ec7n n\u00e0y.<\/p>\n\n\n\n<p><strong>34. T\u1eeb kh\u00f3a trong th\u1ebb H2, H3:&nbsp;<\/strong>T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 H2 ho\u1eb7c H3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan y\u1ebfu kh\u00e1c. Trong th\u1ef1c t\u1ebf John Mueller n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Nh\u1eefng th\u1ebb ti\u00eau \u0111\u1ec1 n\u00e0y trong HTML gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u c\u1ea5u tr\u00fac c\u1ee7a trang.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>35. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i<\/strong>: Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO ngh\u0129 r\u1eb1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i tr\u1ecf t\u1edbi c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c t\u00edn hi\u1ec7u tin c\u1eady \u0111\u1ebfn Google. V\u00e0 tuy\u00ean b\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n<p><strong>36. Ch\u1ee7 \u0111\u1ec1 c\u1ee7a li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i<\/strong>: Theo thu\u1eadt to\u00e1n Hillop, Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a c\u00e1c trang b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan. L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u00f3 trang web v\u1ec1 \u00f4 t\u00f4 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang li\u00ean quan \u0111\u1ebfn phim \u1ea3nh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 n\u00f3i cho Google hi\u1ec3u r\u1eb1ng trang c\u1ee7a b\u1ea1n l\u00e0 b\u1ed9 phim v\u1ec1 \u00f4 t\u00f4, ch\u1ee9 kh\u00f4ng ph\u1ea3i xe \u00f4 t\u00f4.<\/p>\n\n\n\n<p><strong>37. Ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3<\/strong>: Ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3 chu\u1ea9n l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng cao, m\u1eb7c d\u00f9 Matt Cutts \u0111\u01b0a ra nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p l\u1eabn l\u1ed9n c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m v\u1ec1 chuy\u1ec7n li\u1ec7u n\u00f3 c\u00f3 quan tr\u1ecdng hay kh\u00f4ng.<\/p>\n\n\n\n<p>P\/S: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3. M\u1ed9t trong nh\u1eefng c\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t l\u00e0 \u0111\u1ecdc s\u00e1ch nhi\u1ec1u, ch\u1ecdn c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn v\u00ec \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a h\u1ecd r\u1ea5t cao. \u0110\u1ec1 xu\u1ea5t c\u1ee7a m\u00ecnh l\u00e0 s\u00e1ch c\u1ee7a Nh\u00e3 Nam. N\u1ebfu b\u1ea1n l\u01b0\u1eddi h\u01a1n, c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e1o \u0111i\u1ec7n t\u1eed, tuy nhi\u00ean \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a h\u1ecd kh\u00f4ng cao b\u1eb1ng, ngo\u00e0i ra m\u1ee9c \u0111a d\u1ea1ng t\u1eeb v\u1ef1ng c\u0169ng th\u1ea5p h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p><strong>38. N\u1ed9i dung syndicated (sao ch\u00e9p)<\/strong>: N\u1ed9i dung tr\u00ean trang c\u00f3 ph\u1ea3i l\u00e0 n\u1ed9i dung g\u1ed1c hay kh\u00f4ng? N\u1ebfu n\u00f3 l\u00e0 n\u1ed9i dung sao ch\u00e9p t\u1eeb trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c th\u00ec n\u00f3 s\u1ebd kh\u00f4ng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t&#8230;ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c lu\u00f4n.<\/p>\n\n\n\n<p><strong>39. C\u1eadp nh\u1eadt th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/strong>: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u1edbi t\u00ean g\u1ecdi l\u00e0 &#8220;Mobilegeddon&#8221;, c\u1eadp nh\u1eadt n\u00e0y th\u01b0\u1edfng cho c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a chu\u1ea9n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p><strong>40. T\u00ednh kh\u1ea3 d\u1ee5ng tr\u00ean di \u0111\u1ed9ng<\/strong>: Website m\u00e0 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i th\u1ebf h\u01a1n trong xu h\u01b0\u1edbng \u01b0u ti\u00ean &#8220;ch\u1ec9 m\u1ee5c di \u0111\u1ed9ng tr\u01b0\u1edbc&#8221; c\u1ee7a Google.<\/p>\n\n\n\n<p>P\/S: n\u1ebfu t\u00ednh kh\u1ea3 d\u1ee5ng l\u00e0 t\u1eeb l\u1ea1 tai v\u1edbi b\u1ea1n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y nh\u00e9:<a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> kiencang.net\/tinh-kha-dung-la-gi\/<\/a><\/p>\n\n\n\n<p><strong>41. N\u1ed9i dung \u1ea9n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>: N\u1ed9i dung \u1ea9n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u01b0 n\u00f3 c\u00f3 th\u1ec3) so v\u1edbi n\u1ed9i dung hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7. D\u00f9 v\u1eady, m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a Google m\u1edbi \u0111\u00e2y tuy\u00ean b\u1ed1 r\u1eb1ng n\u1ed9i dung \u1ea9n l\u00e0 OK. Tuy nhi\u00ean c\u0169ng trong video \u0111\u00f3, \u00f4ng \u1ea5y n\u00f3i r\u1eb1ng, &#8220;&#8230;n\u1ebfu \u0111\u00f3 l\u00e0 n\u1ed9i dung quan tr\u1ecdng th\u00ec n\u00f3 ph\u1ea3i hi\u1ec3n th\u1ecb ra ngo\u00e0i&#8230;&#8221;(*)<\/p>\n\n\n\n<p>(*): Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 n\u1ebfu \u1ea9n, th\u00ec ch\u1ec9 \u1ea9n nh\u1eefng th\u00f4ng tin kh\u00f4ng quan tr\u1ecdng m\u00e0 th\u00f4i. N\u1ed9i dung \u1ea9n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u hi\u1ebfm khi x\u1ea3y ra. Ch\u1eb3ng h\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u s\u1ef1 ti\u1ec7n d\u1ee5ng v\u00e0 t\u1ed1c \u0111\u1ed9, t\u00f4i (\u0110\u1ee9c Anh) th\u01b0\u1eddng \u1ea9n m\u1ed9t s\u1ed1 th\u00f4ng tin c\u1ed9t ph\u1ea3i tr\u00ean di \u0111\u1ed9ng (m\u00e0 b\u00ecnh th\u01b0\u1eddng tr\u00ean m\u00e1y b\u00e0n s\u1ebd hi\u1ec3n th\u1ecb). L\u00fd do l\u00e0 v\u00ec c\u00e1c th\u00f4ng tin \u1edf c\u1ed9t ph\u1ea3i \u0111\u00f3 r\u1ea5t hi\u1ebfm khi \u0111\u01b0\u1ee3c xem tr\u00ean di \u0111\u1ed9ng. Ngay c\u1ea3 chuy\u1ec7n \u0111\u1ecdc h\u1ebft n\u1ed9i dung ch\u00ednh \u0111\u00e3 l\u00e0 hi\u1ebfm r\u1ed3i, ch\u01b0a n\u00f3i \u0111\u1ebfn chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng k\u00e9o chu\u1ed9t \u0111\u1ebfn t\u1eadn c\u00f9ng \u0111\u1ec3 xem c\u00e1c th\u00f4ng tin nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p><strong>42. &#8220;N\u1ed9i dung b\u1ed5 sung&#8221; h\u1eefu \u00edch<\/strong>: Theo t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn c\u00f4ng khai c\u1ee7a Google, c\u00e1c n\u1ed9i dung b\u1ed5 sung h\u1eefu \u00edch l\u00e0 d\u1ea5u ch\u1ec9 c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng trang (v\u00e0 v\u00ec th\u1ebf \u0111\u01b0\u1ee3c Google th\u0103ng h\u1ea1ng). C\u00e1c v\u00ed d\u1ee5 bao g\u1ed3m chuy\u1ec3n \u0111\u1ed5i ti\u1ec1n t\u1ec7, t\u00ednh to\u00e1n l\u00e3i vay v\u00e0 c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"481\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-huu-ich.png\" alt=\"Trang web c\u1ee7a ng\u00e2n h\u00e0ng Techcombank c\u00f3 \u1ee9ng d\u1ee5ng h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn l\u00e3i su\u1ea5t g\u1eedi ti\u1ebft ki\u1ec7m\" class=\"wp-image-12789\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-huu-ich.png 633w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-huu-ich-300x228.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-huu-ich-585x445.png 585w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure><\/div>\n\n\n<p><strong>43. N\u1ed9i dung \u1ea9n b\u00ean d\u01b0\u1edbi c\u00e1c tab<\/strong>: C\u00f3 ph\u1ea3i ng\u01b0\u1eddi d\u00f9ng c\u1ea7n click v\u00e0o m\u1ed9t tab n\u00e0o \u0111\u1ea5y \u0111\u1ec3 m\u1edf n\u1ed9i dung n\u1eb1m tr\u00ean trang? N\u1ebfu v\u1eady, Google t\u1eebng n\u00f3i r\u1eb1ng, n\u1ed9i dung \u0111\u00f3 &#8220;c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c&#8221;.<\/p>\n\n\n\n<p><strong>44. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i<\/strong>: C\u00f3 qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i d\u1ea1ng dofollow c\u00f3 th\u1ec3 l\u00e0m &#8220;r\u00f2 r\u1ec9&#8221; PageRank, c\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a trang.<\/p>\n\n\n\n<p><strong>45. T\u00e0i nguy\u00ean \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong>: \u1ea2nh, video v\u00e0 c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u SEO ph\u00e1t hi\u1ec7n ra c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 th\u1ee9 h\u1ea1ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2470\" height=\"1700\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien.png\" alt=\"n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 th\u1ee9 h\u1ea1ng\" class=\"wp-image-12750\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien.png 2470w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-300x206.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-768x529.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-1024x705.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-1170x805.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-1920x1321.png 1920w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-dung-da-phuong-tien-585x403.png 585w\" sizes=\"(max-width: 2470px) 100vw, 2470px\" \/><\/figure><\/div>\n\n\n<p>PS: ng\u00e0y n\u00e0y c\u01a1 h\u1ed9i \u0111\u1ec3 ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n r\u1ea5t nhi\u1ec1u, v\u00ed d\u1ee5 \u1ea3nh, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/ban-quyen-hinh-anh\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u1ea5t nhi\u1ec1u \u1ea3nh mi\u1ec5n ph\u00ed th\u00fa v\u1ecb<\/a> \u0111\u1ec3 l\u00e0m minh h\u1ecda. Podcast c\u0169ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng v\u00e0 c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3. C\u00e1c thi\u1ebft b\u1ecb quay, ch\u1ec9nh s\u1eeda video c\u0169ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n nh\u1edd gi\u00e1 th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 d\u00f9ng. Quan tr\u1ecdng l\u00e0 ch\u00fang ta c\u1ea7n ch\u1ecbu kh\u00f3 \u0111\u1ea7u t\u01b0, v\u00e0 l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 cho c\u00f3. &#8220;Cho c\u00f3&#8221; t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kh\u00f4ng l\u00e0m g\u00ec, th\u1eadm ch\u00ed c\u00f2n t\u1ec7 h\u01a1n kh\u00f4ng l\u00e0m g\u00ec, b\u1ea1n c\u1ea7n kh\u1eafc c\u1ed1t ghi t\u00e2m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p><strong>46: S\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u1ecf \u0111\u1ebfn trang<\/strong>: S\u1ed1 l\u01b0\u1ee3ng c\u00e1c <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> tr\u1ecf t\u1edbi trang ch\u1ec9 ra m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a trang so v\u1edbi c\u00e1c trang kh\u00e1c tr\u00ean website (nhi\u1ec1u li\u00ean k\u1ebft n\u1ed9i b\u1ed9 h\u01a1n = quan tr\u1ecdng h\u01a1n).<\/p>\n\n\n\n<p>PS: li\u00ean k\u1ebft n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong c\u00e1c vi\u1ec7c d\u1ec5 l\u00e0m nh\u1ea5t khi SEO onpage, nh\u1ea5t l\u00e0 khi b\u1ea1n c\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft \u0111\u1ee7 l\u1edbn. N\u1ebfu d\u00f9ng WordPress th\u00ec <a href=\"https:\/\/kiencang.net\/plugin-link-whisper\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin Link Whisper<\/a> l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch. Ngo\u00e0i ra <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m SEO nh\u01b0 Screaming Frog<\/a> c\u00f3 th\u1ec3 h\u1eefu \u00edch v\u1edbi m\u1ecdi ki\u1ec3u CMS, m\u1ed7i t\u1ed9i gi\u00e1 h\u01a1i ch\u00e1t.<\/p>\n\n\n\n<p><strong>47. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u1ecf \u0111\u1ebfn trang<\/strong>: C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u1ebfn t\u1eeb c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n tr\u00ean t\u00ean mi\u1ec1n c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n so v\u1edbi c\u00e1c trang kh\u00f4ng c\u00f3 ho\u1eb7c c\u00f3 PageRank th\u1ea5p.<\/p>\n\n\n\n<p><strong>48. C\u00e1c li\u00ean k\u1ebft g\u00e3y<\/strong>: C\u00f3 qu\u00e1 <a href=\"https:\/\/kiencang.net\/tim-lien-ket-gay-tren-trang-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">nhi\u1ec1u li\u00ean k\u1ebft g\u00e3y tr\u00ean trang<\/a> c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y trang b\u1ecb b\u1ecf b\u00ea kh\u00f4ng c\u00f3 ai ch\u0103m s\u00f3c. T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn c\u1ee7a Google s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft g\u00e3y nh\u01b0 m\u1ed9t trong c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang ch\u1ee7.<\/p>\n\n\n\n<p><strong>49. M\u1ee9c \u0111\u1ed9 kh\u00f3 \u0111\u1ecdc<\/strong>: Kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i nghi ng\u1edd chuy\u1ec7n Google \u01b0\u1edbc t\u00ednh m\u1ee9c \u0111\u1ed9 kh\u00f3 \u0111\u1ecdc c\u1ee7a c\u00e1c trang web. Trong th\u1ef1c t\u1ebf Google t\u1eebng cung c\u1ea5p cho ch\u00fang ta th\u1ed1ng k\u00ea v\u1ec1 c\u00e1c c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"92\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-ke-ve-cap-do-doc.png\" alt=\"th\u1ed1ng k\u1ebf v\u1ec1 c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc\" class=\"wp-image-12777\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-ke-ve-cap-do-doc.png 528w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-ke-ve-cap-do-doc-300x52.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure><\/div>\n\n\n<p>Tuy nhi\u00ean h\u1ecd l\u00e0m g\u00ec v\u1edbi th\u00f4ng tin \u0111\u00f3 th\u00ec v\u1eabn c\u00f2n \u0111ang \u0111\u01b0\u1ee3c tranh lu\u1eadn. M\u1ed9t s\u1ed1 n\u00f3i r\u1eb1ng c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc c\u01a1 b\u1ea3n s\u1ebd gi\u00fap b\u1ea1n x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n b\u1edfi v\u00ec n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 \u0111\u00f4ng. Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00e1c li\u00ean h\u1ec7 c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc c\u01a1 b\u1ea3n v\u1edbi c\u00e1c x\u01b0\u1edfng n\u1ed9i dung ki\u1ec3u nh\u01b0 Ezine Articles.<\/p>\n\n\n\n<p>Ngo\u00e0i l\u1ec1: B\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm hi\u1ec3u ch\u1ee7 \u0111\u1ec1 Cloze test v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u<\/a>. N\u00f3 kh\u00f4ng gi\u1ed1ng v\u1edbi c\u00e1i c\u1ee7a Google \u0111\u01b0a ra, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 kh\u00e1i ni\u1ec7m t\u1ed1t h\u01a1n v\u1ec1 chuy\u1ec7n n\u00e0y.<\/p>\n\n\n\n<p><strong>50. C\u00e1c li\u00ean k\u1ebft affiliate<\/strong>: C\u00e1c li\u00ean k\u1ebft affiliate b\u1ea3n th\u00e2n ch\u00fang c\u00f3 l\u1ebd kh\u00f4ng g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft ki\u1ec3u nh\u01b0 v\u1eady, thu\u1eadt to\u00e1n c\u1ee7a Google c\u00f3 th\u1ec3 \u0111\u1ec3 \u00fd h\u01a1n \u0111\u1ebfn c\u00e1c t\u00edn hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/76465?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">trang li\u00ean k\u1ebft ngh\u00e8o n\u00e0n<\/a>.<\/p>\n\n\n\n<p><strong>51. HTML b\u1ecb l\u1ed7i\/X\u00e1c nh\u1eadn c\u1ee7a W3C<\/strong>: C\u00f3 nhi\u1ec1u l\u1ed7i HTML ho\u1eb7c code (vi\u1ebft m\u00e3) trang c\u1ea9u th\u1ea3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a website ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m. Ng\u01b0\u1ee3c l\u1ea1i, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO cho r\u1eb1ng trang \u0111\u01b0\u1ee3c vi\u1ebft m\u00e3 t\u1ed1t l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y v\u1eabn c\u00f2n \u0111ang g\u00e2y tranh c\u00e3i.<\/p>\n\n\n\n<p><strong>52. Th\u1ea9m quy\u1ec1n c\u1ee7a t\u00ean mi\u1ec1n<\/strong>: Khi m\u1ecdi th\u1ee9 \u0111\u1ec1u ngang b\u1eb1ng, trang n\u1eb1m tr\u00ean t\u00ean mi\u1ec1n c\u00f3 th\u1ea9m quy\u1ec1n s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n trang n\u1eb1m tr\u00ean t\u00ean mi\u1ec1n \u00edt th\u1ea9m quy\u1ec1n h\u01a1n (*).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tham-quyen-ten-mien.png\" alt=\"th\u1ea9m quy\u1ec1n c\u1ee7a t\u00ean mi\u1ec1n\" class=\"wp-image-12751\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tham-quyen-ten-mien.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tham-quyen-ten-mien-300x207.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tham-quyen-ten-mien-768x529.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tham-quyen-ten-mien-585x403.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>(*): M\u1ed9t so s\u00e1nh kh\u00e1 th\u00f4, tr\u00ecnh \u0111\u1ed9 c\u1ea7u th\u1ee7 Messi th\u00ec v\u1eabn v\u1eady, nh\u01b0ng gi\u1edd n\u1ebfu M10 chuy\u1ec3n sang c\u00e2u l\u1ea1c b\u1ed9 n\u00e0o \u0111\u00f3 \u1edf Nh\u1eadt (n\u1ec1n b\u00f3ng \u0111\u00e1 c\u0169ng \u01b0u k\u1ef9 thu\u1eadt) th\u00ec Messi s\u1ebd kh\u00f4ng th\u1ec3 n\u1ed5i ti\u1ebfng nh\u01b0 \u1edf Barcenola \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>53. PageRank c\u1ee7a trang<\/strong>: Tuy kh\u00f4ng ph\u1ea3i l\u00e0 t\u01b0\u01a1ng quan ho\u00e0n h\u1ea3o, nh\u01b0ng c\u00e1c trang c\u00f3 nhi\u1ec1u th\u1ea9m quy\u1ec1n h\u01a1n c\u00f3 xu h\u01b0\u1edbng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><strong>54. \u0110\u1ed9 d\u00e0i URL<\/strong>: URL qu\u00e1 d\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. Trong th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u trong ng\u00e0nh ph\u00e1t hi\u1ec7n ra r\u1eb1ng URL ng\u1eafn c\u00f3 xu h\u01b0\u1edbng c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf nh\u1ecf trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ky-tu-trong-URL.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1 trong URL\" class=\"wp-image-12778\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ky-tu-trong-URL.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ky-tu-trong-URL-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ky-tu-trong-URL-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ky-tu-trong-URL-585x381.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>55. \u0110\u01b0\u1eddng d\u1eabn URL<\/strong>: Trang g\u1ea7n h\u01a1n v\u1edbi trang ch\u1ee7 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u00ednh th\u1ea9m quy\u1ec1n cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi c\u00e1c trang b\u1ecb v\u00f9i s\u00e2u b\u00ean d\u01b0\u1edbi c\u1ea5u tr\u00fac website.<\/p>\n\n\n\n<p><strong>56. \u0110\u01b0\u1ee3c bi\u00ean t\u1eadp b\u1edfi con ng\u01b0\u1eddi<\/strong>: M\u1eb7c d\u00f9 kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn ch\u00ednh th\u1ee9c, Google \u0111\u00e3 <a href=\"https:\/\/patents.google.com\/patent\/US7096214\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9p m\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf<\/a> cho m\u1ed9t h\u1ec7 th\u1ed1ng cho ph\u00e9p c\u00e1c bi\u00ean t\u1eadp b\u1edfi con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SERP.<\/p>\n\n\n\n<p><strong>57. Trang th\u01b0 m\u1ee5c<\/strong>: Th\u01b0 m\u1ee5c m\u00e0 trang thu\u1ed9c v\u1ec1 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan. M\u1ed9t trang l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a danh m\u1ee5c li\u00ean quan g\u1ea7n g\u0169i c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 gia t\u0103ng li\u00ean quan khi so s\u00e1nh v\u1edbi trang thu\u1ed9c v\u1ec1 m\u1ed9t th\u01b0 m\u1ee5c kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n<p><strong>58. C\u00e1c th\u1ebb tag c\u1ee7a WordPress<\/strong>: Th\u1ebb l\u00e0 t\u00edn hi\u1ec7u li\u00ean quan d\u00e0nh ri\u00eang cho WordPress. Theo <a href=\"https:\/\/yoast.com\/articles\/wordpress-seo\/#tag-optimizatio\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast.com<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n SEO c\u1ee7a b\u1ea1n \u0111\u00f3 l\u00e0 \u0111\u1ec3 n\u1ed9i dung n\u00e0y li\u00ean quan \u0111\u1ebfn n\u1ed9i dung kh\u00e1c, v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 nh\u00f3m c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c nhau l\u1ea1i v\u1edbi nhau.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>59. T\u1eeb kh\u00f3a trong URL<\/strong>: M\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan kh\u00e1c. M\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a Google g\u1ea7n \u0111\u00e2y n\u00f3i r\u1eb1ng \u0111\u00e2y l\u00e0 &#8220;m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng r\u1ea5t nh\u1ecf&#8221;.<\/p>\n\n\n\n<p><strong>60. Chu\u1ed7i URL:&nbsp;<\/strong>C\u00e1c th\u01b0 m\u1ee5c trong chu\u1ed7i URL \u0111\u01b0\u1ee3c \u0111\u1ecdc b\u1edfi Google v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p t\u00edn hi\u1ec7u v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"153\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chuoi-url.png\" alt=\"chu\u1ed7i URL\" class=\"wp-image-12791\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chuoi-url.png 636w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chuoi-url-300x72.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chuoi-url-585x141.png 585w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/figure><\/div>\n\n\n<p><strong>61. T\u00e0i li\u1ec7u tham kh\u1ea3o v\u00e0 ngu\u1ed3n:&nbsp;<\/strong>Tr\u00edch d\u1eabn t\u00e0i li\u1ec7u tham kh\u1ea3o v\u00e0 ngu\u1ed3n, gi\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u v\u1eabn l\u00e0m, c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng. H\u01b0\u1edbng d\u1eabn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google tuy\u00ean b\u1ed1 r\u1eb1ng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1, t\u00ecm hi\u1ec3u n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ngu\u1ed3n khi \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3: &#8220;\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 t\u00ednh chuy\u00ean gia v\u00e0\/ho\u1eb7c th\u1ea9m quy\u1ec1n c\u1ee7a ngu\u1ed3n l\u00e0 quan tr\u1ecdng&#8230;&#8221;. D\u00f9 v\u1eady, Google t\u1eeb ch\u1ed1i x\u00e1c nh\u1eadn r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u1ec3 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p><strong>62. Danh s\u00e1ch d\u1ea1ng ch\u1ea5m tr\u00f2n v\u00e0 s\u1ed1<\/strong>: <a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danh s\u00e1ch d\u1ea1ng ch\u1ea5m tr\u00f2n v\u00e0 s\u1ed1<\/a> c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Google c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ed3ng \u00fd v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 c\u00f3 th\u1ec3 th\u00edch n\u1ed9i dung c\u00f3 danh s\u00e1ch d\u1ea1ng ch\u1ea5m tr\u00f2n v\u00e0 s\u1ed1 h\u01a1n.<\/p>\n\n\n\n<p><strong>63. M\u1ee9c \u01b0u ti\u00ean c\u1ee7a trang trong Sitemap (s\u01a1 \u0111\u1ed3 trang web)<\/strong>: T\u00ednh \u01b0u ti\u00ean c\u1ee7a trang \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong file sitemap.xml c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p><strong>64. Qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i<\/strong>: Tr\u00edch d\u1eabn tr\u1ef1c ti\u1ebfp t\u1eeb t\u00e0i li\u1ec7u \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng \u1edf tr\u00ean:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u1ed9t s\u1ed1 trang c\u00f3 qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft, l\u00e0m ng\u01b0\u1eddi d\u00f9ng b\u1ecb ph\u00e2n t\u00e1n kh\u1ecfi n\u1ed9i dung ch\u00ednh.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>65. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c m\u00e0 trang c\u00f3 th\u1ee9 h\u1ea1ng<\/strong>: N\u1ebfu trang c\u00f3 th\u1ee9 h\u1ea1ng cho m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p cho Google m\u1ed9t d\u1ea5u hi\u1ec7u n\u1ed9i b\u1ed9 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p><strong>66. Tu\u1ed5i c\u1ee7a trang \/ post \/ page<\/strong>: M\u1eb7c d\u00f9 Google th\u00edch n\u1ed9i dung t\u01b0\u01a1i m\u1edbi, c\u00e1c trang c\u00f3 tu\u1ed5i th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c trang m\u1edbi.<\/p>\n\n\n\n<p><strong>67. Giao di\u1ec7n, b\u1ed1 c\u1ee5c th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/strong>: Tr\u00edch d\u1eabn t\u1eeb t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google m\u1ed9t l\u1ea7n n\u1eefa:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Giao di\u1ec7n, b\u1ed1 c\u1ee5c trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0m cho n\u1ed9i dung ch\u00ednh \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>68. Parked domain:&nbsp;<\/strong>B\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a Google v\u00e0o th\u00e1ng 12 n\u0103m 2011 l\u00e0m gi\u1ea3m c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm c\u1ee7a parked domain (*).<\/p>\n\n\n\n<p>(*): Parked domain l\u00e0 t\u00ean mi\u1ec1n ch\u1ea1y chung d\u1eef li\u1ec7u v\u1edbi t\u00ean mi\u1ec1n ch\u00ednh. Th\u00ed d\u1ee5 b\u1ea1n c\u00f3 t\u00ean mi\u1ec1n ch\u00ednh l\u00e0 example.com, v\u00e0 b\u1ea1n c\u00f3 t\u00ean mi\u1ec1n kh\u00e1c l\u00e0 example.net v\u00e0 khi truy c\u1eadp v\u00e0o th\u00ec hi\u1ec3n th\u1ecb n\u1ed9i dung, c\u1ea5u tr\u00fac gi\u1ed1ng h\u1ec7t example.com, th\u1ebf th\u00ec example.net g\u1ecdi l\u00e0 paked domain.<\/p>\n\n\n\n<p><strong>69. N\u1ed9i dung h\u1eefu \u00edch<\/strong>: Google c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c gi\u1eefa n\u1ed9i dung &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; v\u00e0 n\u1ed9i dung &#8220;h\u1eefu \u00edch&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_cap_do_website\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5p \u0111\u1ed9 website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>70. N\u1ed9i dung cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o<\/strong>: Google tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd r\u1ea5t tho\u1ea3i m\u00e1i khi ph\u1ea1t c\u00e1c trang kh\u00f4ng \u0111em l\u1ea1i b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec m\u1edbi ho\u1eb7c h\u1eefu d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c trang &#8220;thin affiliate(*)&#8221;.<\/p>\n\n\n\n<p>(*): Thin affiliate l\u00e0 nh\u1eefng trang h\u1ea7u nh\u01b0 kh\u00f4ng cung c\u1ea5p gi\u00e1 tr\u1ecb g\u00ec cho ng\u01b0\u1eddi d\u00f9ng, n\u00f3 ch\u1ec9 nh\u0103m nh\u0103m ki\u1ebfm ti\u1ec1n nh\u1edd v\u00e0o c\u00e1c link ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>71. Trang li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/strong>: Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, T\u00e0i li\u1ec7u Ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd th\u00edch trang &#8220;c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin li\u00ean h\u1ec7 ph\u00f9 h\u1ee3p&#8221;. C\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin li\u00ean k\u1ec7 c\u1ee7a b\u1ea1n kh\u1edbp v\u1edbi th\u00f4ng tin WhoIs.<\/p>\n\n\n\n<p><strong>72. Domain Trust\/TrustRank<\/strong>: Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin r\u1eb1ng &#8220;TrustRank&#8221; l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng r\u1ea5t quan tr\u1ecdng. V\u00e0 m\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf m\u1edbi n\u1ed9p g\u1ea7n \u0111\u00e2y c\u1ee7a Google c\u00f3 ti\u00eau \u0111\u1ec1 l\u00e0 &#8220;X\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean s\u1ef1 tin c\u1eady&#8221;, c\u00e1i d\u01b0\u1eddng nh\u01b0 l\u00e0 b\u1eb1ng ch\u1ee9ng cho ni\u1ec1m tin n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"746\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang.png\" alt=\"s\u1ef1 tin c\u1eady c\u1ee7a trang\" class=\"wp-image-12764\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang-300x158.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang-768x404.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang-1024x539.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang-1170x616.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/su-tin-cay-cua-trang-585x308.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p><strong>73. C\u1ea5u tr\u00fac website<\/strong>: <a href=\"https:\/\/kiencang.net\/cau-truc-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ki\u1ebfn tr\u00fac trang web<\/a> k\u1ebft h\u1ee3p t\u1ed1t (v\u00ed d\u1ee5 c\u1ea5u tr\u00fac silo) c\u00f3 th\u1ec3 gi\u00fap Google s\u1eafp x\u1ebfp n\u1ed9i dung tr\u00ean website c\u1ee7a b\u1ea1n theo ch\u1ee7 \u0111\u1ec1 (thematically). N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap Googlebot truy c\u1eadp v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>74. C\u1eadp nh\u1eadt website<\/strong>: Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin r\u1eb1ng website \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt &#8211; v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u1ed9i dung m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o trang &#8211; s\u1ebd \u0111em l\u1ea1i cho website c\u00e1c y\u1ebfu t\u1ed1 cho th\u1ea5y s\u1ef1 t\u01b0\u01a1i m\u1edbi r\u1ed9ng. M\u1eb7c d\u00f9 m\u1edbi \u0111\u00e2y Google t\u1eeb ch\u1ed1i x\u00e1c nh\u1eadn r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng &#8220;t\u1ea7n s\u1ed1 xu\u1ea5t b\u1ea3n n\u1ed9i dung&#8221; trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p><strong>75. C\u00f3 sitemap<\/strong>: Sitemap c\u00f3 th\u1ec3 gi\u00fap m\u00e1y t\u00ecm ki\u1ebfm l\u1eadp ch\u1ec9 m\u1ee5c trang c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p><strong>76. Uptime c\u1ee7a trang<\/strong>: Trang web b\u1ecb downtime (gi\u00e1n \u0111o\u1ea1n) nhi\u1ec1u l\u1ea7n v\u00ec l\u00fd do b\u1ea3o tr\u00ec ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e1y ch\u1ee7(*) c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u1ee9 h\u1ea1ng (v\u00e0 th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 b\u1ecb x\u00f3a b\u1ecf ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eeda).<\/p>\n\n\n\n<p>(*): Do v\u1eady h\u00e3y ch\u1ecdn hosting t\u1ed1t nh\u1ea5t trong kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n, v\u00e0 khi mua host h\u00e3y \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn th\u00f4ng tin c\u00f4ng khai v\u1ec1 th\u1eddi gian uptime. Hi\u1ec7n t\u01b0\u1ee3ng gi\u00e1n \u0111o\u1ea1n ngo\u00e0i l\u00fd do v\u00ec hosting, c\u00f2n c\u00f3 th\u1ec3 t\u1ea1i \u0111\u01b0\u1eddng truy\u1ec1n n\u1eefa. Ch\u1eb3ng h\u1ea1n khi b\u1ecb \u0111\u1ee9t c\u00e1p, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng ngh\u1ebdn c\u1ed5 chai (b\u0103ng th\u00f4ng b\u1ecb b\u00f3p) l\u00e0m cho th\u1eddi gian ph\u1ea3n h\u1ed3i r\u1ea5t ch\u1eadm \u0111\u1ed1i v\u1edbi nh\u1eefng trang s\u1eed d\u1ee5ng hosting b\u00ean ngo\u00e0i. B\u1ea1n n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/cdn-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDN ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t<\/a> c\u00f3 PoP \u1edf Vi\u1ec7t Nam trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/p>\n\n\n\n<p><strong>77. V\u1ecb tr\u00ed c\u1ee7a m\u00e1y ch\u1ee7<\/strong>: V\u1ecb tr\u00ed c\u1ee7a m\u00e1y ch\u1ee7 \u1ea3nh h\u01b0\u1edfng th\u1ee9 h\u1ea1ng trang web c\u1ee7a b\u1ea1n \u1edf c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng cho c\u00e1c t\u00ecm ki\u1ebfm nh\u1eafm theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 (geo-specific searches).<\/p>\n\n\n\n<p><strong>78. Ch\u1ee9ng ch\u1ec9 SSL<\/strong>: Google x\u00e1c nh\u1eadn r\u1eb1ng s\u1eed d\u1ee5ng HTTPS l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, theo Google, HTTPS ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 gi\u1ed1ng nh\u01b0 &#8220;tiebreaker&#8221;(*).<\/p>\n\n\n\n<p>(*): M\u1ed9t t\u1eeb hay nghe th\u1ea5y trong m\u00f4n tennis (v\u1eadn \u0111\u1ed9ng vi\u00ean \u01b0a th\u00edch c\u1ee7a t\u00f4i l\u00e0 Novak Djokovic). \u00dd l\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c d\u00f9ng khi m\u1ecdi th\u1ee9 kh\u00e1c l\u00e0 ngang b\u1eb1ng nhau, v\u00e0 l\u00fac \u0111\u00f3 HTTPS s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 xem trang n\u00e0o t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u1ed1ng thi \u0111\u1ea5u trong tennis khi lo\u1ea1t tiebreaker di\u1ec5n ra khi c\u1ea3 2 v\u1eadn \u0111\u1ed9ng vi\u00ean c\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c 6 game. HTTPS l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean tri\u1ec3n khai, n\u00f3 mi\u1ec5n ph\u00ed, v\u00e0 ch\u1ec9 m\u1ea5t c\u1ee7a b\u1ea1n kho\u1ea3ng 5 ph\u00fat m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p><strong>79. Trang \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt<\/strong>: Hai trang n\u00e0y n\u00f3i cho Google bi\u1ebft r\u1eb1ng website l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean \u0111\u00e1ng tin c\u1eady tr\u00ean internet. Ch\u00fang c\u00f3 th\u1ec3 c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n E-A-T(*) c\u1ee7a website.<\/p>\n\n\n\n<p>(*): E-A-T l\u1ea7n l\u01b0\u1ee3t l\u00e0 c\u00e1c t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Expertixe (chuy\u00ean m\u00f4n), Authority (th\u1ea9m quy\u1ec1n), Trustworthiness (\u0111\u00e1ng tin c\u1eady).<\/p>\n\n\n\n<p><strong>80. Tr\u00f9ng l\u1eb7p th\u00f4ng tin th\u1ebb meta tr\u00ean trang<\/strong>: Tr\u00f9ng l\u1eb7p th\u00f4ng tin th\u1ebb meta tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m h\u1ea1 th\u1ea5p to\u00e0n b\u1ed9 kh\u1ea3 n\u0103ng c\u00f3 m\u1eb7t tr\u00ean k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm. Trong th\u1ef1c t\u1ebf, Google Search Console (trang qu\u1ea3n tr\u1ecb web mi\u1ec5n ph\u00ed c\u1ee7a Google) s\u1ebd c\u1ea3nh b\u00e1o b\u1ea1n n\u1ebfu b\u1ea1n c\u00f3 qu\u00e1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p><strong>81. \u0110i\u1ec1u h\u01b0\u1edbng breadcrumb<\/strong>: \u0110\u00e2y l\u00e0 ki\u1ec3u c\u1ea5u tr\u00fac trang web th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u00fap ng\u01b0\u1eddi d\u00f9ng (v\u00e0 m\u00e1y t\u00ecm ki\u1ebfm) bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111ang \u1edf \u0111\u00e2u tr\u00ean trang:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"556\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/breadcrum.png\" alt=\"\u0111i\u1ec1u h\u01b0\u1edbng breadcrumb\" class=\"wp-image-12762\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/breadcrum.png 910w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/breadcrum-300x183.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/breadcrum-768x469.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/breadcrum-585x357.png 585w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure><\/div>\n\n\n<p>Google tuy\u00ean b\u1ed1 r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Google t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng m\u00e3 \u0111\u00e1nh d\u1ea5u breadcrumb trong n\u1ed9i dung c\u1ee7a trang web \u0111\u1ec3 s\u1eafp x\u1ebfp th\u00f4ng tin t\u1eeb trang trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>82. T\u1ed1i \u01b0u h\u00f3a tr\u00ean di \u0111\u1ed9ng<\/strong>: V\u1edbi tr\u00ean m\u1ed9t n\u1eeda l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Google mu\u1ed1n th\u1ea5y trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. Trong th\u1ef1c t\u1ebf, \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i Google ph\u1ea1t c\u00e1c website kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<p><strong>83. YouTube<\/strong>: Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, c\u00e1c video tr\u00ean YouTube \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb tr\u00ean SERP (c\u00f3 th\u1ec3 v\u00ec Google s\u1edf h\u1eefu n\u00f3):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"639\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trailer-vua-su-tu.png\" alt=\"trailer phim vua s\u01b0 t\u1eed\" class=\"wp-image-12761\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trailer-vua-su-tu.png 765w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trailer-vua-su-tu-300x251.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trailer-vua-su-tu-585x489.png 585w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n<p><strong>84. T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a website<\/strong>: M\u1ed9t website kh\u00f3 s\u1eed d\u1ee5ng ho\u1eb7c kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u1ee9 h\u1ea1ng theo c\u00e1ch kh\u00f4ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua vi\u1ec7c th\u1eddi gian tr\u00ean trang, s\u1ed1 l\u01b0\u1ee3t xem trang, v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c (n\u00f3i c\u00e1ch kh\u00e1c, l\u00e0 <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng RankBrain<\/a>).<\/p>\n\n\n\n<p><strong>85. S\u1eed d\u1ee5ng Google Analytics v\u00e0 Google Search Console<\/strong>: M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng s\u1eed d\u1ee5ng hai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y tr\u00ean website c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 m\u1ee5c c\u1ee7a b\u1ea1n. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng th\u00f4ng qua c\u00e1ch cung c\u1ea5p cho Google nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 x\u1eed l\u00fd h\u01a1n (v\u00ed d\u1ee5 nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang ch\u00ednh x\u00e1c h\u01a1n, b\u1ea5t k\u1ec3 l\u00e0 b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u t\u1eeb backlink c\u1ee7a b\u1ea1n hay kh\u00f4ng). Tuy nhi\u00ean, <a href=\"https:\/\/www.youtube.com\/watch?v=CgBw9tbAQhU\" target=\"_blank\" rel=\"noreferrer noopener\">Google \u0111\u00e3 ph\u1ee7 nh\u1eadn \u0111i\u1ec1u n\u00e0y<\/a>.<\/p>\n\n\n\n<p>PS: r\u1ea5t h\u1ee3p l\u00fd khi cho r\u1eb1ng s\u1eed d\u1ee5ng Google Analytics v\u00e0 Google Search Console c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 m\u1ee5c bao g\u1ed3m t\u1ed1c \u0111\u1ed9 l\u1eadp ch\u1ec9 m\u1ee5c cho trang m\u1edbi, s\u1ed1 l\u01b0\u1ee3ng ch\u1ec9 m\u1ee5c, v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan kh\u00e1c. Nh\u01b0ng r\u00f5 r\u00e0ng Google s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 c\u00f3 th\u00f4ng tin x\u1ebfp h\u1ea1ng, v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd vi ph\u1ea1m nghi\u00eam tr\u1ecdng ch\u00ednh s\u00e1ch, v\u00e0 c\u00e0ng l\u00e0m h\u1ecd d\u1ec5 b\u1ecb c\u00e1c c\u00e1o bu\u1ed9c v\u1ec1 \u0111\u1ed9c quy\u1ec1n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi Google Adsense, c\u00f3 m\u00e3 \u0111\u00f3 kh\u00f4ng gi\u00fap b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p><strong>86. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1\/Website danh ti\u1ebfng<\/strong>: M\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a website tr\u00ean nh\u1eefng trang nh\u01b0 <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yelp.com<\/a> c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng tr\u1ecdng thu\u1eadt to\u00e1n c\u1ee7a Google. Google th\u1eadm ch\u00ed c\u00f2n <a href=\"https:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng m\u1ed9t b\u00e0i ph\u00e1c th\u1ea3o hi\u1ebfm khi th\u1eb3ng th\u1eafn \u0111\u1ebfn v\u1eady<\/a> v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn sau khi m\u1ed9t trang b\u1ecb ph\u00e1t hi\u1ec7n \u0111\u00e3 c\u1ed1 t\u00ecnh l\u1eeba kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed b\u00e0n \u0111\u1ebfn v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft (nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean web).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_backlink\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>87. Tu\u1ed5i \u0111\u1eddi t\u00ean mi\u1ec1n c\u1ee7a li\u00ean k\u1ebft<\/strong>: C\u00e1c baclink t\u1eeb t\u00ean mi\u1ec1n c\u00f3 tu\u1ed5i \u0111\u1eddi cao c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 l\u1edbn h\u01a1n so v\u1edbi c\u00e1c t\u00ean mi\u1ec1n m\u1edbi.<\/p>\n\n\n\n<p><strong>88. S\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n g\u1ed1c tr\u1ecf \u0111\u1ebfn<\/strong>: S\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n g\u1ed1c tr\u1ecf \u0111\u1ebfn (root domain) l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t trong thu\u1eadt to\u00e1n c\u1ee7a Google, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb <a href=\"https:\/\/kiencang.net\/thang-hang-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u h\u01a1n 1 tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1eeb Google<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/05_Number-of-Referring-Domains_line-768x529.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n g\u1ed1c tr\u1ecf \u0111\u1ebfn\"\/><\/figure><\/div>\n\n\n<p><strong>89. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c IP l\u1edbp C ri\u00eang bi\u1ec7t<\/strong>: C\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ecba ch\u1ec9 IP l\u1edbp C ri\u00eang bi\u1ec7t l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 r\u1ed9ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn b\u1ea1n, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p><strong>90. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c trang tr\u1ecf \u0111\u1ebfn b\u1ea1n<\/strong>: T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n &#8211; th\u1eadm ch\u00ed ngay c\u1ea3 khi ch\u00fang \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n &#8211; c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p><strong>91. V\u0103n b\u1ea3n neo c\u1ee7a backlink<\/strong>: \u0110\u00e2y l\u00e0 m\u1ed9t l\u01b0u \u00fd trong ph\u1ea7n m\u00f4 t\u1ea3 n\u1eb1m trong t\u00e0i li\u1ec7u g\u1ed1c v\u1ec1 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Google:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean, v\u0103n b\u1ea3n neo th\u01b0\u1eddng cung c\u1ea5p nhi\u1ec1u m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 trang web so v\u1edbi m\u00f4 t\u1ea3 c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n trang web \u0111\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 gi\u1edd v\u0103n b\u1ea3n neo kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c coi tr\u1ecdng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y n\u1eefa (v\u00e0, khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb xem nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u spam). Nh\u01b0ng v\u0103n b\u1ea3n neo gi\u00e0u t\u1eeb kh\u00f3a v\u1eabn g\u1eedi t\u00edn hi\u1ec7u cho th\u1ea5y c\u00f3 s\u1ef1 li\u00ean quan m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p><strong>92. Th\u1ebb ALT (v\u1edbi c\u00e1c li\u00ean k\u1ebft d\u1ea1ng \u1ea3nh)<\/strong>: v\u0103n b\u1ea3n trong th\u1ebb alt ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u0103n b\u1ea3n neo v\u1edbi link \u1ea3nh.<\/p>\n\n\n\n<p><strong>93. C\u00e1c li\u00ean k\u1ebft t\u1eeb t\u00ean mi\u1ec1n .edu ho\u1eb7c .gov<\/strong>: Matt Cutts t\u1eebng tuy\u00ean b\u1ed1 r\u1eb1ng t\u00ean mi\u1ec1n c\u1ea5p cao nh\u1ea5t (TLD) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u1ebfp h\u1ea1ng m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a website. V\u00e0 Google \u0111\u00e3 n\u00f3i r\u1eb1ng h\u1ecd b\u1ecf qua r\u1ea5t nhi\u1ec1u li\u00ean k\u1ebft d\u1ea1ng .edu. D\u00f9 v\u1eady th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng l\u00e0m gi\u1edbi SEO ng\u1eebng cho r\u1eb1ng t\u00ean mi\u1ec1n .gov v\u00e0 .edu c\u00f3 m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>PS: gi\u1edbi SEO c\u00f3 l\u00fd do c\u1ee7a h\u1ecd, v\u00ec c\u00e1c \u0111u\u00f4i t\u00ean mi\u1ec1n .gov v\u00e0 .edu th\u01b0\u1eddng y\u00eau c\u1ea7u r\u1ea5t kh\u1eaft khe khi \u0111\u0103ng k\u00fd, tuy v\u1eady kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7n t\u01b0\u1ee3ng spam x\u1ea3y ra v\u1edbi c\u00e1c \u0111u\u00f4i n\u00e0y, d\u00f9 l\u00e0 d\u1ea1ng kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi ch\u1ee7 ch\u00ednh th\u1ee9c (ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 l\u1ee3i d\u1ee5ng v\u1ecb tr\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 ki\u1ebfm th\u00eam thu nh\u1eadp qua c\u00e1c h\u00ecnh th\u1ee9c spam m\u00e0 kh\u00f4ng th\u00f4ng qua ch\u1ee7 website).<\/p>\n\n\n\n<p><strong>94. T\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a trang tr\u1ecf \u0111\u1ebfn<\/strong>: T\u00ednh th\u1ea9m quy\u1ec1n (PageRank) c\u1ee7a trang tr\u1ecf \u0111\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00f4 c\u00f9ng quan tr\u1ecdng k\u1ec3 t\u1eeb khi Google m\u1edbi th\u00e0nh l\u1eadp cho \u0111\u1ebfn t\u1eadn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p><strong>95. T\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn<\/strong>: T\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 \u0111\u1ed9c l\u1eadp trong gi\u00e1 tr\u1ecb c\u1ee7a li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>96. C\u00e1c li\u00ean k\u1ebft t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: C\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c trang kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean c\u00f9ng SERP c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n v\u1edbi x\u1ebfp h\u1ea1ng c\u1ee7a trang cho m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>97. Li\u00ean k\u1ebft t\u1eeb c\u00e1c website \u0111\u01b0\u1ee3c mong \u0111\u1ee3i<\/strong>: M\u1eb7c d\u00f9 ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u00e0m SEO tin r\u1eb1ng Google kh\u00f4ng ho\u00e0n to\u00e0n tin t\u01b0\u1edfng website c\u1ee7a b\u1ea1n cho \u0111\u1ebfn khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb m\u1ed9t nh\u00f3m c\u00e1c website trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>98. Li\u00ean k\u1ebft t\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e1ng gi\u1ec1ng x\u1ea5u b\u1ee5ng<\/strong>: Li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;l\u00e1ng gi\u1ec1ng x\u1ea5u b\u1ee5ng&#8221; c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>99. B\u00e0i vi\u1ebft kh\u00e1ch m\u1eddi<\/strong> (guest post): M\u1eb7c d\u00f9 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb b\u00e0i vi\u1ebft kh\u00e1ch m\u1eddi v\u1eabn truy\u1ec1n gi\u00e1 tr\u1ecb, ch\u00fang c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 nh\u01b0 c\u00e1c li\u00ean k\u1ebft bi\u00ean t\u1eadp t\u1eeb nh\u1eefng b\u00e0i vi\u1ebft th\u00f4ng th\u01b0\u1eddng (th\u00eam n\u1eefa, vi\u1ec7c \u00e1p d\u1ee5ng b\u00e0i vi\u1ebft kh\u00e1ch m\u1eddi tr\u00ean quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 l\u00e0m trang c\u1ee7a b\u1ea1n g\u1eb7p r\u1eafc r\u1ed1i).<\/p>\n\n\n\n<p><strong>100. C\u00e1c li\u00ean k\u1ebft t\u1eeb qu\u1ea3ng c\u00e1o<\/strong>: Theo Google, c\u00e1c li\u00ean k\u1ebft t\u1eeb qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u00e0 nofollow. D\u00f9 v\u1eady, c\u00f3 v\u1ebb nh\u01b0 Google c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c link n\u00e0y v\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u1ecdc c\u00e1c link qu\u1ea3ng c\u00e1o ra kh\u1ecfi link followed.<\/p>\n\n\n\n<p><strong>101. Th\u1ea9m quy\u1ec1n c\u1ee7a trang ch\u1ee7<\/strong>: Li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb trang ch\u1ee7 c\u1ee7a trang gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 website c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>102. C\u00e1c li\u00ean k\u1ebft nofollow<\/strong>: \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i nhi\u1ec1u nh\u1ea5t trong SEO. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">Google tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c<\/a> v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>N\u00f3i chung, ch\u00fang t\u00f4i kh\u00f4ng \u0111i theo c\u00e1c li\u00ean k\u1ebft \u0111\u00f3.<\/p>\n<cite>&#8211; Google<\/cite><\/blockquote>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd l\u00e0m nh\u01b0 v\u1eady&#8230;\u00edt nh\u1ea5t l\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p. V\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 % c\u00e1c li\u00ean k\u1ebft nofollow n\u00e0o \u0111\u00f3, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 ch\u1ec9 ra h\u1ed3 s\u01a1 li\u00ean k\u1ebft l\u00e0 t\u1ef1 nhi\u00ean hay kh\u00f4ng t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p><strong>103. S\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ki\u1ec3u li\u00ean k\u1ebft<\/strong>: C\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1edbn kh\u00f4ng t\u1ef1 nhi\u00ean \u0111\u1ebfn t\u1eeb m\u1ed9t ngu\u1ed3n duy nh\u1ea5t (v\u00ed d\u1ee5 nh\u01b0 h\u1ed3 s\u01a1 tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, b\u00ecnh lu\u1eadn blog) c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a webspam. M\u1eb7t kh\u00e1c, c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb \u0111a d\u1ea1ng c\u00e1c ngu\u1ed3n l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a h\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p><strong>104. &#8220;Li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3&#8221; ho\u1eb7c c\u00e1c t\u1eeb kh\u00e1c t\u01b0\u01a1ng t\u1ef1 xung quanh li\u00ean k\u1ebft<\/strong>: C\u00e1c t\u1eeb nh\u01b0 &#8220;t\u00e0i tr\u1ee3&#8221;, &#8220;\u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft&#8221; v\u00e0 &#8220;c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3&#8221; c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>105. C\u00e1c li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh<\/strong>: C\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c nh\u00fang b\u00ean trong n\u1ed9i dung c\u1ee7a trang \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 nhi\u1ec1u s\u1ee9c m\u1ea1nh h\u01a1n so v\u1edbi c\u00e1c li\u00ean k\u1ebft tr\u00ean c\u00e1c trang tr\u1ed1ng ho\u1eb7c \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf m\u1ecdi ch\u1ed7 tr\u00ean trang.<\/p>\n\n\n\n<p><strong>106. Chuy\u1ec3n h\u01b0\u1edbng 301 qu\u00e1 m\u1ee9c \u0111\u1ebfn trang<\/strong>: C\u00e1c backlink \u0111\u1ebfn t\u1eeb <a href=\"https:\/\/kiencang.net\/chuyen-huong-301-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n h\u01b0\u1edbng 301<\/a> l\u00e0m lo\u00e3ng \u00edt nhi\u1ec1u PageRank.<\/p>\n\n\n\n<p><strong>107. V\u0103n b\u1ea3n neo c\u1ee7a li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/strong>: V\u0103n b\u1ea3n neo c\u1ee7a li\u00ean k\u1ebft n\u1ed9i b\u1ed9 l\u00e0 t\u00edn hi\u1ec7u li\u00ean quan kh\u00e1c. Tuy nhi\u00ean c\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng n\u00f3 c\u00f3 tr\u1ecdng s\u1ed1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi v\u0103n b\u1ea3n neo \u0111\u1ebfn t\u1eeb c\u00e1c website b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p><strong>108. Thu\u1ed9c t\u00ednh title c\u1ee7a li\u00ean k\u1ebft<\/strong>: Title c\u1ee7a li\u00ean k\u1ebft (v\u0103n b\u1ea3n xu\u1ea5t hi\u1ec7n khi b\u1ea1n hover qua li\u00ean k\u1ebft) c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan y\u1ebfu.<\/p>\n\n\n\n<p><strong>109. T\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t c\u1ee7a t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn<\/strong>: Nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn t\u1eeb <a href=\"https:\/\/kiencang.net\/ten-mien-quoc-gia-cap-cao-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t<\/a> (v\u00ed d\u1ee5 .vn, .cn, .co.uk) c\u00f3 th\u1ec3 gi\u00fap th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n trong qu\u1ed1c gia \u0111\u00f3.<\/p>\n\n\n\n<p><strong>110. V\u1ecb tr\u00ed c\u1ee7a li\u00ean k\u1ebft trong n\u1ed9i dung<\/strong>: C\u00e1c li\u00ean k\u1ebft \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a n\u1ed9i dung c\u00f3 th\u1ec3 <a href=\"https:\/\/kiencang.net\/cach-may-tim-kiem-danh-gia-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3 tr\u1ecdng s\u1ed1 cao h\u01a1n m\u1ed9t ch\u00fat<\/a> so v\u1edbi c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u00eda cu\u1ed1i n\u1ed9i dung.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/linkval-1b.gif\" alt=\"link c\u00f3 v\u1ecb tr\u00ed cao h\u01a1n trong v\u0103n b\u1ea3n s\u1ebd gi\u00fap c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n\"\/><\/figure><\/div>\n\n\n<p><strong>111. V\u1ecb tr\u00ed c\u1ee7a li\u00ean k\u1ebft tr\u00ean trang<\/strong>: V\u1ecb tr\u00ed li\u00ean k\u1ebft xu\u1ea5t hi\u1ec7n tr\u00ean trang l\u00e0 quan tr\u1ecdng. Nh\u00ecn chung, m\u1ed9t li\u00ean k\u1ebft \u0111\u01b0\u1ee3c nh\u00fang trong n\u1ed9i dung trang \u0111em l\u1ea1i nhi\u1ec1u s\u1ee9c m\u1ea1nh h\u01a1n so v\u1edbi li\u00ean k\u1ebft \u1edf ch\u00e2n trang ho\u1eb7c khu v\u1ef1c sidebar.<\/p>\n\n\n\n<p><strong>112. Li\u00ean k\u1ebft t\u1eeb t\u00ean mi\u1ec1n li\u00ean quan<\/strong>: M\u1ed9t li\u00ean k\u1ebft t\u1eeb website c\u00f9ng ng\u00e0nh \u0111em l\u1ea1i nhi\u1ec1u s\u1ee9c m\u1ea1nh h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ed9t li\u00ean k\u1ebft t\u1eeb site ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n<p><strong>113. M\u1ee9c \u0111\u1ed9 li\u00ean quan \u1edf c\u1ea5p \u0111\u1ed9 trang<\/strong>: M\u1ed9t li\u00ean k\u1ebft t\u1eeb <strong>trang<\/strong> (page) li\u00ean quan c\u0169ng truy\u1ec1n nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n\n\n\n<p><strong>114. T\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1<\/strong>: Ti\u00eau \u0111\u1ec1 c\u1ee7a li\u00ean k\u1ebft m\u00e0 ch\u1ee9a &#8220;t\u1eeb kh\u00f3a trang c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm t\u1edbi&#8221; s\u1ebd \u0111\u01b0\u1ee3c Google y\u00eau th\u00edch h\u01a1n (&#8220;Chuy\u00ean gia li\u00ean k\u1ebft \u0111\u1ebfn chuy\u00ean gia&#8221;).<\/p>\n\n\n\n<p><strong>115. V\u1eadn t\u1ed1c li\u00ean k\u1ebft t\u00edch c\u1ef1c (m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn l\u00e0nh m\u1ea1nh)<\/strong>: M\u1ed9t trang c\u00f3 v\u1eadn t\u1ed1c li\u00ean k\u1ebft t\u00edch c\u1ef1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ea9y th\u1ee9 h\u1ea1ng tr\u00ean SERP v\u00ec \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y trang c\u1ee7a b\u1ea1n \u0111ang gia t\u0103ng s\u1ef1 ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-lien-ket.png\" alt=\"t\u1ed1c \u0111\u1ed9 li\u00ean k\u1ebft t\u00edch c\u1ef1c\" class=\"wp-image-12795\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-lien-ket.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-lien-ket-300x115.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-lien-ket-768x296.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toc-do-lien-ket-585x225.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>116. T\u1ed1c \u0111\u1ed9 li\u00ean k\u1ebft ti\u00eau c\u1ef1c<\/strong>: \u1ede m\u1eb7t \u0111\u1ed1i l\u1eadp, t\u1ed1c \u0111\u1ed9 li\u00ean k\u1ebft ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ee9 h\u1ea1ng \u0111\u00e1ng k\u1ec3 v\u00ec n\u00f3 l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn b\u1ecb suy gi\u1ea3m.<\/p>\n\n\n\n<p><strong>117. Li\u00ean k\u1ebft t\u1eeb c\u00e1c trang &#8220;Hub \/ \u1ed4 n\u1ed9i dung&#8221;<\/strong>: Thu\u1eadt to\u00e1n Hilltop g\u1ee3i \u00fd r\u1eb1ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c coi l\u00e0 ngu\u1ed3n h\u00e0ng \u0111\u1ea7u (ho\u1eb7c c\u00e1c \u1ed5 n\u1ed9i dung) v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p><strong>118. Li\u00ean k\u1ebft t\u1eeb c\u00e1c trang c\u00f3 th\u1ea9m quy\u1ec1n<\/strong>: Li\u00ean k\u1ebft t\u1eeb c\u00e1c website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 &#8220;c\u00f3 th\u1ea9m quy\u1ec1n&#8221; c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n nhi\u1ec1u s\u1ee9c m\u1ea1nh h\u01a1n m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb website nh\u1ecf v\u00e0 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<p><strong>119. \u0110\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 l\u00e0 Wikipedia<\/strong>: M\u1eb7c d\u00f9 c\u00e1c li\u00ean k\u1ebft n\u00e0y l\u00e0 nofollow, nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng c\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb Wikipedia gi\u00fap b\u1ea1n c\u00f3 th\u00eam m\u1ed9t ch\u00fat tin c\u1eady v\u00e0 th\u1ea9m quy\u1ec1n trong m\u1eaft m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>120. C\u00e1c t\u1eeb \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n<\/strong>: C\u00e1c t\u1eeb c\u00f3 xu h\u01b0\u1edbng hay xu\u1ea5t hi\u1ec7n quanh backlink c\u1ee7a b\u1ea1n gi\u00fap Google bi\u1ebft \u0111\u01b0\u1ee3c trang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p><strong>121. Tu\u1ed5i c\u1ee7a Backlink<\/strong>: Theo m\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google, c\u00e1c backlink c\u0169 h\u01a1n c\u00f3 nhi\u1ec1u s\u1ee9c m\u1ea1nh th\u0103ng h\u1ea1ng h\u01a1n so v\u1edbi c\u00e1c backlink m\u1edbi c\u00f3.<\/p>\n\n\n\n<p><strong>122. Li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c website th\u1ef1c v\u00e0 &#8220;Splogs&#8221;<\/strong>: V\u00ec l\u00fd do c\u00f3 s\u1ef1 sinh s\u00f4i n\u1ea3y n\u1edf m\u1ea1nh c\u1ee7a c\u00e1c m\u1ea1ng l\u01b0\u1edbi blog, Google c\u00f3 kh\u1ea3 n\u0103ng g\u00e1n tr\u1ecdng s\u1ed1 cao h\u01a1n cho c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb &#8220;c\u00e1c website th\u1ef1c&#8221; h\u01a1n l\u00e0 c\u00e1c blog gi\u1ea3 (fake). H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00edn hi\u1ec7u t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa hai ki\u1ec3u trang n\u00e0y.<\/p>\n\n\n\n<p><strong>123. H\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean<\/strong>: M\u1ed9t website c\u00f3 h\u1ed3 s\u01a1 li\u00ean k\u1ebft &#8220;t\u1ef1 nhi\u00ean&#8221; s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao, b\u1ec1n h\u01a1n c\u0169ng nh\u01b0 \u1ed5n \u0111\u1ecbnh h\u01a1n m\u1ed7i l\u1ea7n Google c\u1eadp nh\u1eadt so v\u1edbi trang s\u1eed d\u1ee5ng c\u00e1c <a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c back hat (SEO m\u0169 \u0111en)<\/a> \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>124. C\u00e1c li\u00ean k\u1ebft \u0111\u1ed1i \u1ee9ng<\/strong>: Trang n\u00f3i v\u1ec1 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">m\u01b0u \u0111\u1ed3 li\u00ean k\u1ebft c\u1ee7a Google<\/a> li\u1ec7t k\u00ea &#8220;c\u00e1c bi\u1ec7n ph\u00e1p trao \u0111\u1ed5i li\u00ean k\u1ebft qu\u00e1 m\u1ee9c&#8221; l\u00e0 m\u1ed9t d\u1ea1ng m\u01b0u \u0111\u1ed3 li\u00ean k\u1ebft c\u1ea7n tr\u00e1nh.<\/p>\n\n\n\n<p><strong>125. Ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra n\u1ed9i dung ch\u1ee9a li\u00ean k\u1ebft (UGC)<\/strong>: Google c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1edfi ch\u1ee7 th\u1ef1c s\u1ef1 c\u1ee7a website. L\u1ea5y v\u00ed d\u1ee5, h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb website ch\u00ednh th\u1ee9c c\u1ee7a WordPress.com th\u00ec r\u1ea5t kh\u00e1c so v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb besttoasterreviews.wordpress.com<\/p>\n\n\n\n<p><strong>126. C\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb chuy\u1ec3n h\u01b0\u1edbng 301<\/strong>: C\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb chuy\u1ec3n h\u01b0\u1edbng 301 c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t ch\u00fat s\u1ee9c m\u1ea1nh so v\u1edbi li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp. D\u1ea7u v\u1eady, Matt Cutts n\u00f3i r\u1eb1ng li\u00ean k\u1ebft 301 l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p><strong>127. S\u1eed d\u1ee5ng Schema.org<\/strong>: C\u00e1c trang h\u1ed7 tr\u1ee3 vi \u0111\u1ecbnh d\u1ea1ng (microformat) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n c\u00e1c trang kh\u00f4ng c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c d\u1ee5ng th\u00fac \u0111\u1ea9y tr\u1ef1c ti\u1ebfp ho\u1eb7c th\u1ef1c t\u1ebf l\u00e0 c\u00e1c trang c\u00f3 vi \u0111\u1ecbnh d\u1ea1ng c\u00f3 t\u1ef7 l\u1ec7 CTR tr\u00ean SERP cao h\u01a1n:<\/p>\n\n\n<div class=\"wp-block-image wp-image-12787 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"636\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/vi-dinh-dang.png\" alt=\"vi \u0111\u1ecbnh d\u1ea1ng\" class=\"wp-image-12787\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/vi-dinh-dang.png 667w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/vi-dinh-dang-300x286.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/vi-dinh-dang-585x558.png 585w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption class=\"wp-element-caption\">Nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng \u0111\u01b0\u1ee3c r\u00fat tr\u00edch khi s\u1eed d\u1ee5ng Schema \u0111\u1ec3 \u0111\u01b0a l\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/figcaption><\/figure><\/div>\n\n\n<p><strong>128. TrustRank c\u1ee7a Website li\u00ean k\u1ebft<\/strong>: M\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a website li\u00ean k\u1ebft \u0111\u1ebfn trang c\u1ee7a b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 &#8220;TrustRank&#8221; m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>129. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u1ecf ra ngo\u00e0i c\u1ee7a trang (\u00fd l\u00e0 trang \u0111ang tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n)<\/strong>: PageRank l\u00e0 c\u00f3 h\u1ea1n. M\u1ed9t li\u00ean k\u1ebft n\u1eb1m tr\u00ean trang c\u00f3 h\u00e0ng tr\u0103m li\u00ean k\u1ebft ngo\u00e0i s\u1ebd truy\u1ec1n \u00edt PageRank h\u01a1n so v\u1edbi trang c\u00f3 \u00edt li\u00ean k\u1ebft ngo\u00e0i h\u01a1n.<\/p>\n\n\n\n<p><strong>130. Backlink t\u1eeb di\u1ec5n \u0111\u00e0n<\/strong>: V\u00ec m\u1ee9c \u0111\u1ed9 spam \u1edf quy m\u00f4 c\u00f4ng nghi\u1ec7p, Google c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c di\u1ec5n \u0111\u00e0n (forum*).<\/p>\n\n\n\n<p>(*): \u0110\u00e2y c\u0169ng l\u00e0 n\u01a1i th\u01b0\u1eddng xuy\u00ean c\u00f3 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, li\u00ean quan \u00edt nhi\u1ec1u \u0111\u1ebfn m\u1ee5c 125<\/p>\n\n\n\n<p><strong>131. S\u1ed1 t\u1eeb c\u1ee7a trang n\u1ed9i dung li\u00ean k\u1ebft \u0111\u1ebfn<\/strong>: M\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb b\u00e0i vi\u1ebft v\u00e0i ng\u00e0n t\u1eeb th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb nhi\u1ec1u h\u01a1n so v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb m\u1ed9t b\u00e0i vi\u1ebft ng\u1eafn c\u1ee1 200 t\u1eeb.<\/p>\n\n\n\n<p><strong>132. Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a trang li\u00ean k\u1ebft \u0111\u1ebfn<\/strong>: C\u00e1c li\u00ean k\u1ebft t\u1eeb b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c n\u1ed9i dung nh\u00e0o n\u1eb7n, x\u00e1o x\u00e0o kh\u00f4ng chuy\u1ec3n nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u01b0 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t.<\/p>\n\n\n\n<p><strong>133. C\u00e1c li\u00ean k\u1ebft c\u1ea5p \u0111\u1ed9 website (Sitewide links): <\/strong>\u0110\u00e2y l\u00e0 c\u00e1c li\u00ean k\u1ebft xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi trang c\u1ee7a website, v\u00ed d\u1ee5 nh\u01b0 c\u00e1c link \u1edf footer (ch\u00e2n trang). Matt Cutts \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1c li\u00ean k\u1ebft c\u1ea5p \u0111\u1ed9 website \u0111\u01b0\u1ee3c t\u00ednh ch\u1ec9 nh\u01b0 l\u00e0 m\u1ed9t li\u00ean k\u1ebft ri\u00eang l\u1ebb m\u00e0 th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuong_tac_cua_nguoi_dung\"><\/span>T\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>134. RankBrain<\/strong>: <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">RankBrain l\u00e0 thu\u1eadt to\u00e1n tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o c\u1ee7a Google<\/a>. Nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 \u0111o \u0111\u1ea1c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (v\u00e0 th\u0103ng h\u1ea1ng c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p).<\/p>\n\n\n\n<p><strong>135. T\u1ec9 l\u1ec7 click t\u1ef1 nhi\u00ean (CTR) cho m\u1ed9t t\u1eeb kh\u00f3a<\/strong>: Theo Google, c\u00e1c trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u click h\u01a1n (d\u01b0\u1edbi thu\u1eadt ng\u1eef CTR) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng tr\u00ean SERP cho t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n\n\n\n<p><strong>136. CTR t\u1ef1 nhi\u00ean cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a<\/strong>: CTR t\u1ef1 nhi\u00ean cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t website c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean con ng\u01b0\u1eddi (n\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t \u0111i\u1ec3m s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean).<\/p>\n\n\n\n<p><strong>137: T\u1ef7 l\u1ec7 tho\u00e1t trang<\/strong>: Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO \u0111\u1ec1u \u0111\u1ed3ng \u00fd v\u1ec1 th\u00f4ng s\u1ed1 t\u1ef7 l\u1ec7 tho\u00e1t trang, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch Google t\u1eadn d\u1ee5ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t b\u00e0i ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng (suy cho c\u00f9ng, trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 kh\u1ea3 n\u0103ng kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 t\u1ed1t cho t\u1eeb kh\u00f3a \u0111\u00f3). T\u01b0\u01a1ng t\u1ef1, m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a SEMRush ph\u00e1t hi\u1ec7n ra m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa t\u1ef7 l\u1ec7 tho\u00e1t trang v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/bounce-rate-seo.png\" alt=\"t\u1ef7 l\u1ec7 tho\u00e1t trang c\u00f3 li\u00ean quan \u0111\u1ebfn SEO\" class=\"wp-image-12773\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/bounce-rate-seo.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/bounce-rate-seo-300x109.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/bounce-rate-seo-768x280.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/bounce-rate-seo-585x213.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>138. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp<\/strong>: \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn, Google s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb Google Chrome \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi gh\u00e9 th\u0103m trang (v\u00e0 gh\u00e9 th\u0103m \u0111\u1ec1u \u0111\u1eb7n nh\u01b0 th\u1ebf n\u00e0o). C\u00e1c trang c\u00f3 nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n trang c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp th\u1ea5p. Trong th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u c\u1ee7a SEMRush t\u00f4i v\u1eeba tr\u00edch d\u1eabn t\u00ecm th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan \u0111\u00e1ng k\u1ec3 gi\u1eefa l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<p><strong>139. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1eb7p l\u1ea1i<\/strong>: C\u00e1c website nh\u1eadn \u0111\u01b0\u1ee3c truy c\u1eadp l\u1eb7p l\u1ea1i c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean Google.<\/p>\n\n\n\n<p><strong>140. Pogosticking<\/strong>: &#8220;Pogosticking&#8221; l\u00e0 m\u1ed9t d\u1ea1ng tho\u00e1t trang \u0111\u1eb7c bi\u1ec7t. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi d\u00f9ng click v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean nh\u01b0ng n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 \u00fd, h\u1ecd quay tr\u1edf l\u1ea1i trang t\u00ecm ki\u1ebfm v\u00e0 click v\u00e0o k\u1ebft qu\u1ea3 th\u1ee9 hai, t\u01b0\u01a1ng t\u1ef1, c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 \u00fd, v\u00e0 ph\u1ea3i \u0111\u1ebfn khi click v\u00e0o k\u1ebft qu\u1ea3 th\u1ee9 ba th\u00ec m\u1edbi h\u1ee3p \u00fd ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"841\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking.png\" alt=\"Pogosticking\" class=\"wp-image-12793\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking-300x178.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking-768x455.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking-1024x607.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking-1170x694.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/pogosticking-585x347.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p>H\u1ec7 qu\u1ea3 c\u1ee7a chuy\u1ec7n n\u00e0y l\u00e0 c\u00e1c li\u00ean k\u1ebft \u0111\u1ea7u ti\u00ean b\u1ecb Pogostick (*) c\u00f3 th\u1ec3 b\u1ecb gi\u1ea3m th\u1ee9 h\u1ea1ng \u0111\u00e1ng k\u1ec3 v\u1edbi truy v\u1ea5n \u0111\u00f3 (v\u00ec n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng cao kh\u00f4ng l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi d\u00f9ng).<\/p>\n\n\n\n<p>(*): M\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng c\u0169ng c\u00f3 th\u1ec3 x\u1ebfp v\u00e0o Pogostick, \u0111\u00f3 l\u00e0 nh\u1eefng trang web m\u00e0 b\u1ea1n \u0111\u00e3 gh\u00e9 th\u0103m v\u00e0o bu\u1ed5i s\u00e1ng cho t\u1eeb kh\u00f3a n\u00e0o \u0111\u1ea5y c\u00f3 th\u1ec3 s\u1ebd b\u1ecb t\u1ee5t h\u1ea1ng n\u1ebfu bu\u1ed5i chi\u1ec1u (ho\u1eb7c h\u00f4m n\u00e0o kh\u00e1c) b\u1ea1n c\u0169ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3 (nh\u01b0ng th\u01b0\u1eddng ch\u1ec9 l\u00e0 t\u1ea1m th\u1eddi v\u00e0 d\u00e0nh ri\u00eang cho b\u1ea1n m\u00e0 th\u00f4i, khi t\u00ecm ki\u1ebfm \u1ea9n danh, trang web bu\u1ed5i s\u00e1ng s\u1ebd tr\u1edf v\u1ec1 v\u1ecb tr\u00ed c\u0169). C\u00f3 th\u1ec3 Google cho r\u1eb1ng b\u1ea1n t\u00ecm ki\u1ebfm l\u1ea1i v\u00e0o bu\u1ed5i chi\u1ec1u c\u00f3 ngh\u0129a l\u00e0 k\u1ebft qu\u1ea3 bu\u1ed5i s\u00e1ng kh\u00f4ng l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng.<\/p>\n\n\n\n<p><strong>141. C\u00e1c website b\u1ecb ch\u1eb7n<\/strong>: Google \u0111\u00e3 ng\u1eebng t\u00ednh n\u0103ng n\u00e0y tr\u00ean Chrome. D\u00f9 v\u1eady, <a href=\"https:\/\/kiencang.net\/google-panda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panda<\/a> \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. V\u00ec v\u1eady Google c\u00f3 th\u1ec3 v\u1eabn s\u1eed d\u1ee5ng m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p><strong>142. Bookmarks tr\u00ean Chrome<\/strong>: Ch\u00fang ta bi\u1ebft r\u1eb1ng, Google thu th\u1eadp d\u1eef li\u1ec7u duy\u1ec7t web c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean tr\u00ecnh duy\u1ec7t Chrome. C\u00e1c trang \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u (bookmark) tr\u00ean Chrome c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ea9y th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p><strong>143. S\u1ed1 l\u01b0\u1ee3ng b\u00ecnh lu\u1eadn<\/strong>: C\u00e1c trang c\u00f3 nhi\u1ec1u b\u00ecnh lu\u1eadn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Trong th\u1ef1c t\u1ebf m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a Google t\u1eebng n\u00f3i r\u1eb1ng c\u00e1c b\u00ecnh lu\u1eadn (*) c\u00f3 th\u1ec3 gi\u00fap t\u0103ng th\u1ee9 h\u1ea1ng &#8220;r\u1ea5t nhi\u1ec1u&#8221;.<\/p>\n\n\n\n<p>(*): Trong WordPress, ng\u01b0\u1eddi ta cho r\u1eb1ng h\u1ec7 th\u1ed1ng b\u00ecnh lu\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a n\u00f3 s\u1ebd gi\u00fap SEO website t\u1ed1t h\u01a1n c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 l\u00e0 b\u00ecnh lu\u1eadn Facebook ho\u1eb7c Disqus. \u0110\u1ec3 t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n <a href=\"https:\/\/kiencang.net\/comment-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00ecnh lu\u1eadn tr\u00ean WordPress<\/a> h\u00e3y truy c\u1eadp v\u00e0o li\u00ean k\u1ebft t\u00f4i v\u1eeba d\u1eabn.<\/p>\n\n\n\n<p><strong>144. Dwell Time<\/strong>: <a href=\"https:\/\/kiencang.net\/dwell-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google b\u1ecf ra r\u1ea5t nhi\u1ec1u ch\u00fa \u00fd v\u00e0o &#8220;dwell time&#8221;<\/a>: \u0111\u00e2y ch\u00ednh l\u00e0 kho\u1ea3ng th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi xem tr\u00ean trang c\u1ee7a b\u1ea1n r\u1ed3i quay tr\u1edf l\u1ea1i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google. \u0110i\u1ec1u n\u00e0y \u0111\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp d\u01b0\u1edbi t\u00ean g\u1ecdi &#8220;click d\u00e0i v\u00e0 click ng\u1eafn&#8221;. T\u00f3m l\u1ea1i: Google \u0111o kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1ecf ra tr\u00ean trang c\u1ee7a b\u1ea1n. Th\u1eddi gian n\u00e0y c\u00e0ng d\u00e0i th\u00ec c\u00e0ng t\u1ed1t. <\/p>\n\n\n\n<p>\u00dd ki\u1ebfn: \u0111\u1ec3 t\u0103ng dwell time b\u1ea1n n\u00ean vi\u1ebft n\u1ed9i dung r\u00f5 r\u00e0ng, \u0111\u1ee7 d\u00e0i v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_thuat_toan_dac_biet_cua_Google\"><\/span>C\u00e1c thu\u1eadt to\u00e1n \u0111\u1eb7c bi\u1ec7t c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>145. Truy v\u1ea5n ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung t\u01b0\u01a1i m\u1edbi<\/strong>: V\u1edbi m\u1ed9t s\u1ed1 truy v\u1ea5n nh\u1ea5t \u0111\u1ecbnh(*), Google \u0111\u1ea9y th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c trang m\u1edbi h\u01a1n l\u00ean.<\/p>\n\n\n\n<p>(*): H\u00e3y xem v\u00ed d\u1ee5 v\u1edbi t\u1eeb kh\u00f3a &#8220;Chi\u1ebfn tranh th\u01b0\u01a1ng m\u1ea1i Trung M\u1ef9&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"657\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi.png\" alt=\"t\u1eeb kh\u00f3a c\u1ea7n n\u1ed9i dung m\u1edbi\" class=\"wp-image-12799\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi.png 1366w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi-300x144.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi-768x369.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi-1024x493.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi-1170x563.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tu-khoa-can-noi-dung-moi-585x281.png 585w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p>Google \u0111\u1ea9y c\u00e1c b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t l\u00ean \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng v\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n k\u00e9o d\u00e0i li\u00ean t\u1ee5c t\u1eeb qu\u00e1 kh\u1ee9 \u0111\u1ebfn hi\u1ec7n t\u1ea1i, th\u00ec v\u1edbi c\u00e1c truy v\u1ea5n cho s\u1ef1 ki\u1ec7n \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n bi\u1ebft th\u00f4ng tin \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i h\u01a1n, do v\u1eady m\u00e0 Google c\u00f3 \u01b0u ti\u00ean nh\u01b0 th\u1ebf.<\/p>\n\n\n\n<p><strong>146. Truy v\u1ea5n c\u1ea7n s\u1ef1 \u0111a d\u1ea1ng h\u00f3a<\/strong>: Google c\u00f3 th\u1ec3 th\u00eam s\u1ef1 \u0111a d\u1ea1ng h\u00f3a cho SERP v\u1edbi c\u00e1c t\u1eeb kh\u00f3a m\u01a1 h\u1ed3, c\u00f3 ngh\u0129a ch\u01b0a r\u00f5 r\u00e0ng(*).<\/p>\n\n\n\n<p>(*): Nh\u1eefng t\u1eeb kh\u00f3a m\u01a1 h\u1ed3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3 ch\u01b0a th\u1ef1c s\u1ef1 r\u00f5 r\u00e0ng, th\u00ed d\u1ee5 nh\u01b0 ai \u0111\u00f3 tra t\u1eeb kh\u00f3a &#8220;c\u1ea7u&#8221; (**), th\u00ec kh\u00f4ng r\u00f5 ng\u01b0\u1eddi \u0111\u00f3 mu\u1ed1n t\u00ecm &#8220;c\u1ea7u&#8221; li\u00ean quan \u0111\u1ebfn th\u1ec3 thao (c\u1ea7u th\u1ee7, c\u1ea7u l\u00f4ng) hay soi c\u1ea7u hay c\u1ea7u \u0111\u01b0\u1eddng b\u1ed9, v\u00e2n v\u00e2n. V\u00ec th\u1ebf Google s\u1ebd \u0111a d\u1ea1ng h\u00f3a c\u00e1c ng\u1eef ngh\u0129a n\u00e0y trong k\u1ebft qu\u1ea3, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 h\u1ecd mu\u1ed1n gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng l\u1ecdt m\u1ea5t <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a>.<\/p>\n\n\n\n<p>(**): C\u00f3 th\u1ec3 b\u1ea1n ng\u1ea1c nhi\u00ean khi ai \u0111\u00f3 tra t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y, nh\u01b0ng th\u1ef1c s\u1ef1 l\u00e0 ki\u1ec3u t\u1eeb kh\u00f3a n\u00e0y c\u00f3 t\u1ed3n t\u1ea1i, d\u00f9 t\u1ef7 l\u1ec7 kh\u00f4ng l\u1edbn.<\/p>\n\n\n\n<p><strong>147. L\u1ecbch s\u1eed duy\u1ec7t web c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong>: \u0110i\u1ec1u n\u00e0y ch\u1eafc b\u1ea1n \u0111\u00e3 quan s\u00e1t th\u1ea5y r\u1ed3i: c\u00e1c trang web m\u00e0 b\u1ea1n gh\u00e9 th\u0103m th\u01b0\u1eddng xuy\u00ean c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng tr\u00ean SERP cao h\u01a1n(*).<\/p>\n\n\n\n<p>(*): Google c\u00f3 th\u1ec3 cho r\u1eb1ng trang web \u0111\u00f3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p><strong>148. L\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong>: Chu\u1ed7i t\u00ecm ki\u1ebfm \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a t\u00ecm ki\u1ebfm cu\u1ed1i c\u00f9ng. L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm &#8220;reivew\/\u0111\u00e1nh gi\u00e1&#8221; r\u1ed3i sau \u0111\u00f3 b\u1ea1n t\u00ecm ki\u1ebfm &#8220;\u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9&#8221;, Google c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u00e1c trang v\u1ec1 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9 cao h\u01a1n trong SERP.<\/p>\n\n\n\n<p><strong>149. \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/strong>: Theo nghi\u00ean c\u1ee9u c\u1ee7a SEMRush, Google l\u1ef1a ch\u1ecdn n\u1ed9i dung cho <a href=\"https:\/\/kiencang.net\/doan-trich-noi-bat\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/a> d\u1ef1a tr\u00ean c\u00e1c k\u1ebft h\u1ee3p c\u1ee7a \u0111\u1ed9 d\u00e0i n\u1ed9i dung, \u0111\u1ecbnh d\u1ea1ng, th\u1ea9m quy\u1ec1n c\u1ee7a trang v\u00e0 s\u1eed d\u1ee5ng HTTPs.<\/p>\n\n\n\n<p><strong>150. Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd<\/strong>: Google \u01b0u ti\u00ean cho c\u00e1c trang c\u00f3 IP m\u00e1y ch\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 <a href=\"https:\/\/kiencang.net\/ten-mien-quoc-gia-cap-cao-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t<\/a> theo qu\u1ed1c gia c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>PS: c\u00e1i n\u00e0y c\u00f3 th\u1ec3 l\u00e0 l\u00fd do \u0111\u1ec3 b\u1ea1n mu\u1ed1n l\u1ef1a ch\u1ecdn c\u00e1c t\u00ean mi\u1ec1n .vn v\u00e0 c\u00e1c c\u00f4ng ty hosting trong n\u01b0\u1edbc n\u1ebfu mu\u1ed1n nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n<p><strong>151. T\u00ecm ki\u1ebfm an to\u00e0n<\/strong>: C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u1ee9a n\u1ed9i dung l\u00e0 c\u00e1c t\u1eeb t\u1ee5c t\u0129u ho\u1eb7c d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ebfu ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 t\u00ecm ki\u1ebfm an to\u00e0n(*).<\/p>\n\n\n\n<p>(*): Ch\u1ebf \u0111\u1ed9 t\u00ecm ki\u1ebfm an to\u00e0n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf, \u0111\u1ec3 ng\u0103n c\u00e1c em ti\u1ebfp x\u00fac v\u1edbi n\u1ed9i dung kh\u00f4ng h\u1ee3p \u0111\u1ed9 tu\u1ed5i. Youtube th\u1eadm ch\u00ed c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng d\u00e0nh ri\u00eang cho tr\u1ebb nh\u1ecf v\u00ec n\u1ed9i dung tr\u00ean Youtube th\u00f4ng th\u01b0\u1eddng d\u1ec5 ch\u1ee9a nhi\u1ec1u h\u00ecnh \u1ea3nh kh\u00f4ng th\u00edch h\u1ee3p. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f2n s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m \/ DNS ch\u1eb7n l\u1ecdc chuy\u00ean nghi\u1ec7p \u0111\u1ec3 ng\u0103n c\u00e1c website nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>152. V\u00f2ng k\u1ebft n\u1ed1i Google+:&nbsp;<\/strong>M\u1eb7c d\u00f9 Google+ s\u1ebd s\u1edbm b\u1ecb lo\u1ea1i b\u1ecf, Google v\u1eabn hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 v\u00e0 website m\u00e0 b\u1ea1n \u0111\u00e3 th\u00eam v\u00e0o trong v\u00f2ng k\u1ebft n\u1ed1i Google Plus cao h\u01a1n th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>153. C\u00e1c t\u1eeb kh\u00f3a &#8220;YMYL&#8221;<\/strong>: Google y\u00eau c\u1ea7u ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung cao h\u01a1n v\u1edbi c\u00e1c t\u1eeb kh\u00f3a YMYL \/ Your Money or Your Life \/ Ti\u1ec1n c\u1ee7a b\u1ea1n ho\u1eb7c Cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n (*)<\/p>\n\n\n\n<p>(*): C\u00e1c trang YMYL l\u00e0 c\u00e1c trang nh\u01b0 th\u1ebf n\u00e0o, n\u00f3i m\u1ed9t c\u00e1ch n\u00f4m na th\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng trang c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ea1nh ph\u00fac c\u1ee7a b\u1ea1n \u1edf hi\u1ec7n t\u1ea1i ho\u1eb7c t\u01b0\u01a1ng lai (l\u1eddi khuy\u00ean t\u1eeb c\u00e1c trang luy\u1ec7n t\u1eadp th\u1ec3 ch\u1ea5t, t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, v\u00e2n v\u00e2n). Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 Google kh\u00f4ng mu\u1ed1n c\u00e1c trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c quan tr\u1ecdng c\u1ee7a cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n<p><strong>154. Trang b\u1ecb khi\u1ebfu n\u1ea1i DMCA<\/strong>: Google l\u00e0m gi\u1ea3m th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c trang b\u1ecb khi\u1ebfu n\u1ea1i DMCA (*) ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>(*): DMCA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Digital Millennium Copyright Act &#8211; ngh\u0129a l\u00e0 \u0111\u1ea1o lu\u1eadt b\u1ea3n quy\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 thi\u00ean ni\u00ean k\u1ef7. N\u00f3 c\u00f3 nhi\u1ec7m v\u1ee5 h\u1ea1n ch\u1ebf c\u00e1c website vi ph\u1ea1m b\u1ea3n quy\u1ec1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao, qua \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u00e1nh vi ph\u1ea1m li\u00ean \u0111\u1edbi do s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m vi ph\u1ea1m t\u1eeb nh\u1eefng trang \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 khi t\u00ecm ki\u1ebfm tr\u00ean Google v\u1edbi t\u1eeb kh\u00f3a &#8220;ph\u1ea7n m\u1ec1m microsoft office&#8221; c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1ea5y th\u00f4ng b\u00e1o nh\u01b0 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"196\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-bao-xoa-vi-pham-ban-quyen.png\" alt=\"th\u00f4ng b\u00e1o x\u00f3a n\u1ed9i dung vi ph\u1ea1m b\u1ea3n quy\u1ec1n\" class=\"wp-image-12781\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-bao-xoa-vi-pham-ban-quyen.png 637w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-bao-xoa-vi-pham-ban-quyen-300x92.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thong-bao-xoa-vi-pham-ban-quyen-585x180.png 585w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure><\/div>\n\n\n<p>Th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1m d\u1ecbch nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c khi\u1ebfu n\u1ea1i m\u00e0 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c theo \u0111\u1ea1o lu\u1eadt b\u1ea3n quy\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 thi\u00ean ni\u00ean k\u1ef7 Hoa K\u1ef3, ch\u00fang t\u00f4i \u0111\u00e3 lo\u1ea1i b\u1ecf 1 k\u1ebft qu\u1ea3 kh\u1ecfi trang n\u00e0y. N\u1ebfu b\u1ea1n mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc khi\u1ebfu n\u1ea1i DMCA d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng x\u00f3a tr\u00ean trang LumenDatabase.org<\/p>\n<\/blockquote>\n\n\n\n<p><strong>155. \u0110a d\u1ea1ng t\u00ean mi\u1ec1n<\/strong>: C\u00e1i c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;C\u1eadp nh\u1eadt Bigfoot&#8221;, n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 b\u1ed5 sung th\u00eam nhi\u1ec1u t\u00ean mi\u1ec1n h\u01a1n v\u00e0o trang SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm).<\/p>\n\n\n\n<p><strong>156. T\u00ecm ki\u1ebfm giao d\u1ecbch<\/strong>: Google \u0111\u00f4i khi hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 kh\u00e1c cho t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1eafm, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c t\u00ecm ki\u1ebfm chuy\u1ebfn bay.<\/p>\n\n\n\n<p><strong>157. T\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: V\u1edbi m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng, Google th\u01b0\u1eddng \u0111\u1ec3 k\u1ebft qu\u1ea3 \u0111\u1ecba ph\u01b0\u01a1ng n\u1eb1m tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean &#8220;th\u00f4ng th\u01b0\u1eddng&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"619\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tim-kiem-dia-phuong.png\" alt=\"t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng\" class=\"wp-image-12756\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tim-kiem-dia-phuong.png 762w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tim-kiem-dia-phuong-300x244.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tim-kiem-dia-phuong-585x475.png 585w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/figure><\/div>\n\n\n<p><strong>158. H\u1ed9p c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u (top stories box)<\/strong>: M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t h\u1ed9p c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"522\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chay-rung-amazon.png\" alt=\"t\u1eeb kh\u00f3a ch\u00e1y r\u1eebng amazon k\u00edch ho\u1ea1t h\u1ed9p c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u\" class=\"wp-image-12755\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chay-rung-amazon.png 795w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chay-rung-amazon-300x197.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chay-rung-amazon-768x504.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chay-rung-amazon-585x384.png 585w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n<p><strong>159. \u01afa th\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/strong>: Sau c\u1eadp nh\u1eadt Vince, Google b\u1eaft \u0111\u1ea7u \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u00ean th\u1ee9 h\u1ea1ng cao h\u01a1n cho m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>PS: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng: uy t\u00edn, \u00edt khi d\u00e1m thao t\u00fang v\u00e0 th\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng (v\u00ed d\u1ee5 c\u00e1c th\u00f4ng tin t\u00e0i ch\u00ednh, s\u1ee9c kh\u1ecfe) kh\u1ea3 n\u0103ng Google \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<p><strong>160. C\u00e1c k\u1ebft qu\u1ea3 d\u1ea1ng shopping<\/strong>: Google \u0111\u00f4i khi hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 shopping (mua h\u00e0ng) trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"431\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hien-thi-ket-qua-shopping.png\" alt=\"hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 shopping trong trang k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1\" class=\"wp-image-12754\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hien-thi-ket-qua-shopping.png 807w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hien-thi-ket-qua-shopping-300x160.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hien-thi-ket-qua-shopping-768x410.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hien-thi-ket-qua-shopping-585x312.png 585w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n<p><strong>161. C\u00e1c k\u1ebft qu\u1ea3 l\u00e0 \u1ea3nh<\/strong>: C\u00e1c k\u1ebft qu\u1ea3 l\u00e0 \u1ea3nh \u0111\u00f4i khi xu\u1ea5t hi\u1ec7n trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"594\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hinh-anh-tim-kiem-thong-thuong.png\" alt=\"h\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n trong t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng v\u1edbi t\u1eeb kh\u00f3a ph\u1ed1 c\u1ed5 H\u00e0 N\u1ed9i\" class=\"wp-image-12786\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hinh-anh-tim-kiem-thong-thuong.png 773w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hinh-anh-tim-kiem-thong-thuong-300x231.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hinh-anh-tim-kiem-thong-thuong-768x590.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/hinh-anh-tim-kiem-thong-thuong-585x450.png 585w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n<p>PS: c\u00e1i n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 v\u1edbi m\u1ed9t s\u1ed1 truy v\u1ea5n, ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch vi\u1ec7c xem \u1ea3nh. Google bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, v\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ng\u01b0\u1eddi d\u00f9ng, h\u1ecd \u0111\u01b0a th\u00eam c\u00e1c k\u1ebft qu\u1ea3 n\u00e0y v\u00e0o d\u00f9 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm chung. \u0110i\u1ec1u \u0111\u00f3 m\u1ed9t l\u1ea7n n\u1eefa cho th\u1ea5y hi\u1ec3u \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><strong>162. C\u00e1c k\u1ebft qu\u1ea3 ki\u1ec3u tr\u1ee9ng ph\u1ee5c sinh<\/strong>: Google c\u00f3 h\u00e0ng t\u00e1 k\u1ebft qu\u1ea3 ki\u1ec3u tr\u1ee9ng ph\u1ee5c sinh. L\u1ea5y v\u00ed d\u1ee5, khi b\u1ea1n t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;Atari Breakout&#8221; trong t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh c\u1ee7a Google, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd tr\u1ea3 v\u1ec1 m\u1ed9t tr\u00f2 ch\u01a1i giao di\u1ec7n web m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u01a1i \u0111\u01b0\u1ee3c(!)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"608\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout.png\" alt=\"t\u00f4i ch\u01a1i th\u1eed tr\u00f2 Atari Breakout\" class=\"wp-image-12785\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout.png 1366w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout-768x342.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout-1024x456.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout-1170x521.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/atari-breakout-585x260.png 585w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p><strong>163. M\u1ed9t website \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb tr\u00ean trang t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong>: T\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn t\u00ean mi\u1ec1n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u k\u1ebft qu\u1ea3 c\u1ee7a c\u00f9ng m\u1ed9t website tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (*)<\/p>\n\n\n\n<p>(*): Tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m c\u1eadp nh\u1eadt, Google ch\u1ec9 cho ph\u00e9p t\u1ed1i \u0111a 2 k\u1ebft qu\u1ea3 t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n hi\u1ec3n th\u1ecb tr\u00ean m\u1ed9t trang k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1. Gi\u1edd th\u00ec h\u1ecd cho ph\u00e9p nhi\u1ec1u h\u01a1n, v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 chi\u1ebfm \u00e1p \u0111\u1ea3o trang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>164. C\u1eadp nh\u1eadt cho vay l\u00e3i ng\u00e0y (*)<\/strong>: \u0110\u00e2y l\u00e0 thu\u1eadt to\u00e1n \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c truy v\u1ea5n c\u1ef1c k\u1ef3 spam.<\/p>\n\n\n\n<p>(*): T\u00f4i d\u1ecbch s\u00e1t ngh\u0129a th\u00f4i, ch\u1ee9 c\u1eadp nh\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn m\u1ed7i truy v\u1ea5n c\u1ee7a vay l\u00e3i ng\u00e0y. T\u00ean ti\u1ebfng Anh g\u1ed1c c\u1ee7a n\u00f3 l\u00e0 Payday Loans Update.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_tin_hieu_den_tu_thuong_hieu\"><\/span>C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>165. V\u0103n b\u1ea3n neo d\u1ea1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>: V\u0103n b\u1ea3n neo t\u00ean th\u01b0\u01a1ng hi\u1ec7u tuy \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.(*)<\/p>\n\n\n\n<p>(*): Ch\u1eb3ng h\u1ea1n n\u1ebfu c\u00f3 m\u1ed9t website n\u00e0o \u0111\u00f3 tr\u1ecf \u0111\u1ebfn website c\u1ee7a t\u00f4i v\u1edbi v\u0103n b\u1ea3n neo l\u00e0 Ki\u1ebfn c\u00e0ng (v\u0103n b\u1ea3n trong li\u00ean k\u1ebft), th\u00ec \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t t\u1ed1t.<\/p>\n\n\n\n<p><strong>166. T\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Google, \u0111i\u1ec1u \u0111\u00f3 cho Google th\u1ea5y trang c\u1ee7a b\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 (*).<\/p>\n\n\n\n<p>(*): Chuy\u1ec7n n\u00e0y r\u1ea5t d\u1ec5 hi\u1ec3u \u0111\u00fang kh\u00f4ng, gi\u1edd th\u1eed ngh\u0129 \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i, c\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0o xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n? V\u00e0 b\u1ea1n c\u00f3 hay t\u00ecm ki\u1ebfm c\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 hay kh\u00f4ng?<\/p>\n\n\n\n<p><strong>167. Th\u01b0\u01a1ng hi\u1ec7u + T\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/strong>: C\u00f3 ph\u1ea3i m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 b\u00ean c\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (*) (l\u1ea5y v\u00ed d\u1ee5: &#8220;C\u00e1c y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng Google Ki\u1ebfn c\u00e0ng&#8221; ho\u1eb7c &#8220;Ki\u1ebfn c\u00e0ng SEO&#8221;)? N\u1ebfu c\u00f3, Google c\u00f3 th\u1ec3 \u0111\u1ea9y th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n l\u00ean khi m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u0169ng t\u1eeb kh\u00f3a \u0111\u00f3 nh\u01b0ng kh\u00f4ng k\u00e8m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>(*) B\u1ea1n s\u1ebd th\u1ea5y chuy\u1ec7n n\u00e0y x\u1ea3y ra r\u1ea5t th\u01b0\u1eddng xuy\u00ean. M\u1ed9t v\u00ed d\u1ee5 g\u1ea7n g\u0169i l\u00e0 n\u1ebfu b\u1ea1n l\u00e0m quen v\u1edbi WordPress m\u1ed9t th\u1eddi gian r\u1ed3i th\u00ec th\u01b0\u01a1ng hi\u1ec7u ThachPham c\u00f3 th\u1ec3 \u0111ang n\u1eb1m trong suy ngh\u0129:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"455\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/wordpress-thachpham.png\" alt=\"T\u1eeb kh\u00f3a WordPress Th\u1ea1ch Ph\u1ea1m\" class=\"wp-image-12821\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/wordpress-thachpham.png 586w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/wordpress-thachpham-300x233.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/wordpress-thachpham-585x455.png 585w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n<p><strong>168. Webiste c\u00f3 trang Fanpage v\u00e0 c\u00f3 nhi\u1ec1u like<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng c\u00f3 trang Fanpage Facebook v\u1edbi r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t like.<\/p>\n\n\n\n<p><strong>169. Website c\u00f3 h\u1ed3 s\u01a1 Twitter v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i<\/strong>: H\u1ed3 s\u01a1 Twitter v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>170. Trang c\u00f4ng ty tr\u00ean ch\u00ednh th\u1ee9c tr\u00ean Linkedin<\/strong>: H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u1ef1c \u0111\u1ec1u c\u00f3 trang c\u00f4ng ty c\u1ee7a h\u1ecd tr\u00ean Linkedin.<\/p>\n\n\n\n<p><strong>171. Authorship<\/strong>: V\u00e0o th\u00e1ng hai, n\u0103m 2013, CEO c\u1ee7a Google l\u00e0 Eric Schmidt n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, th\u00f4ng tin g\u1eafn li\u1ec1n v\u1edbi c\u00e1c h\u1ed3 s\u01a1 tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n so v\u1edbi n\u1ed9i dung kh\u00f4ng c\u00f3 x\u00e1c nh\u1eadn nh\u01b0 v\u1eady, \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1ef1 nhi\u00ean click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean \u0111\u1ea7u m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>172. T\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: M\u1ed9t t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 h\u01a1n 10 ng\u00e0n ng\u01b0\u1eddi theo d\u00f5i v\u1edbi ch\u1ec9 2 b\u00e0i \u0111\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 r\u1ea5t kh\u00e1c so v\u1edbi m\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 10 ng\u00e0n ng\u01b0\u1eddi theo d\u00f5i v\u1edbi r\u1ea5t nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c. Trong th\u1ef1c t\u1ebf, Google \u0111\u00e3 n\u1ed9p m\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf v\u1ec1 vi\u1ec7c ph\u00e1t hi\u1ec7n m\u1ed9t t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o \u0111\u00f3 l\u00e0 th\u1ef1c hay gi\u1ea3.<\/p>\n\n\n\n<p><strong>173. \u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Top Stories (c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u)<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 l\u1edbn nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean c\u00e1c c\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u v\u00e0o m\u1ecdi khung th\u1eddi gian.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"452\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tin-bai-hang-dau-bigsite.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean tin b\u00e0i h\u00e0ng \u0111\u1ea7u\" class=\"wp-image-12784\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tin-bai-hang-dau-bigsite.png 643w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tin-bai-hang-dau-bigsite-300x211.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tin-bai-hang-dau-bigsite-585x411.png 585w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure><\/div>\n\n\n<p>Trong th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u1eadm ch\u00ed c\u00f2n c\u00f3 ngu\u1ed3n c\u1ea5p tin t\u1ee9c t\u1eeb trang ri\u00eang c\u1ee7a h\u1ecd, tr\u00ean trang \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"791\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon.png\" alt=\"\u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, trang l\u1edbn\" class=\"wp-image-12783\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon-300x167.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon-768x428.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon-1024x571.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon-1170x653.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/de-cap-thuong-hieu-trang-lon-585x326.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/figure><\/div>\n\n\n<p><strong>174. C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft<\/strong>: Nhi\u1ec1u khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong n\u1ed9i dung m\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn. Google c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c \u0111\u1ec1 c\u1eadp kh\u00f4ng li\u00ean k\u1ebft (non-hyperlinked brand) n\u00e0y d\u01b0\u1edbi d\u1ea1ng m\u1ed9t t\u00edn hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u(*).<\/p>\n\n\n\n<p>(*): M\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 c\u00f3 ch\u1ee9a t\u1eeb SamSung, m\u00e0 kh\u00f4ng li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a c\u00f4ng ty SamSung hay b\u1ea5t c\u1ee9 website n\u00e0o kh\u00e1c, h\u1eb3n l\u00e0 Google v\u1eabn \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng v\u0103n b\u1ea3n \u0111\u00f3 \u0111ang nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n\n\n\n<p><strong>175. V\u1ecb tr\u00ed c\u1eeda h\u00e0ng\/v\u0103n ph\u00f2ng th\u1ef1c t\u1ebf<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c c\u00f3 v\u0103n ph\u00f2ng. C\u00f3 kh\u1ea3 n\u0103ng Google thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u v\u1ecb tr\u00ed\/\u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ed9t trang web n\u00e0o \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hay kh\u00f4ng(*).<\/p>\n\n\n\n<p>(*): N\u1ebfu b\u1ea1n c\u00f3 c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, <a href=\"https:\/\/kiencang.net\/local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm hi\u1ec3u v\u1ec1 Local SEO<\/a> s\u1ebd r\u1ea5t h\u1eefu \u00edch. C\u00e1c t\u00ecm ki\u1ebfm ki\u1ec3u \u0111\u1ecba ph\u01b0\u01a1ng r\u1ea5t ph\u1ed5 bi\u1ebfn, v\u00e0 n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ea9y l\u00ean v\u1ecb tr\u00ed cao h\u01a1n th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_webspam_tren_trang_on-site\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 webspam tr\u00ean trang (on-site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>176. Nh\u1eadn tr\u1eebng ph\u1ea1t Panda<\/strong>: C\u00e1c trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c trang content farms*) s\u1ebd b\u1ecb hi\u1ec3n th\u1ecb \u00edt h\u01a1n trong k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm sau khi nh\u1eadn tr\u1eebng ph\u1ea1t Panda.<\/p>\n\n\n\n<p>(*): Content farms c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content mill ho\u1eb7c Content factories l\u00e0 nh\u1eefng trang c\u00f3 n\u1ed9i dung k\u00e9m (c\u00f3 th\u1ec3 do ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft ho\u1eb7c do chuy\u00ean \u0111i sao ch\u00e9p t\u1eeb c\u00e1c trang kh\u00e1c) nh\u01b0ng do \u00e1p d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c th\u1ee7 thu\u1eadt SEO m\u00e0 c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm, v\u00e0 th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n n\u1ed9i dung g\u1ed1c.<\/p>\n\n\n\n<p><strong>177. Li\u00ean k\u1ebft \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi l\u00e1ng gi\u1ec1ng x\u1ea5u:<\/strong> Li\u00ean k\u1ebft tr\u1ecf t\u1edbi &#8220;ng\u01b0\u1eddi l\u00e1ng gi\u1ec1ng x\u1ea5u b\u1ee5ng&#8221; &#8211; ch\u1eb3ng h\u1ea1n c\u00e1c trang b\u00e1n d\u01b0\u1ee3c ph\u1ea9m ho\u1eb7c cho vay l\u00e3i ng\u00e0y chuy\u00ean \u0111i spam &#8211; c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>(*): Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u ng\u1eafn g\u1ecdn c\u00e2u n\u00e0y c\u00f3 ngh\u0129a l\u00e0: &#8220;ch\u1ecdn b\u1ea1n m\u00e0 ch\u01a1i&#8221;. N\u1ebfu b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c n\u1ed9i dung c\u00f3 v\u1ea5n \u0111\u1ec1 h\u00e3y c\u1ea3nh b\u00e1o ng\u01b0\u1eddi d\u00f9ng ngay trong n\u1ed9i dung v\u00e0 \u0111\u1ec3 nofollow cho li\u00ean k\u1ebft \u0111\u00f3.<\/p>\n\n\n\n<p><strong>178. C\u00e1c chuy\u1ec3n h\u01b0\u1edbng<\/strong>: Chuy\u1ec3n h\u01b0\u1edbng l\u00e9n l\u00fat l\u00e0 \u0111i\u1ec1u c\u1ea7n <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea3i tr\u00e1nh xa<\/a>. N\u1ebfu ph\u00e1t hi\u1ec7n website n\u00e0o \u00e1p d\u1ee5ng, n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 b\u1ecb ph\u1ea1t, m\u00e0 c\u00f2n b\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c.<\/p>\n\n\n\n<p><strong>179. C\u00e1c Popup ho\u1eb7c &#8220;c\u00e1c qu\u1ea3ng c\u00e1o g\u00e2y m\u1ea5t t\u1eadp trung&#8221;<\/strong>: T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn ch\u00ednh th\u1ee9c t\u1eeb Google n\u00f3i r\u1eb1ng c\u00e1c popup v\u00e0 qu\u1ea3ng c\u00e1o g\u00e2y ph\u00e2n t\u00e1n l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng website th\u1ea5p. Xem th\u00eam: <a href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1eefng k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u1ecb ng\u01b0\u1eddi d\u00f9ng c\u0103m gh\u00e9t nh\u1ea5t<\/a>.<\/p>\n\n\n\n<p><strong>180. Popups b\u1eadt l\u00ean xen k\u1ebd<\/strong>: Google c\u00f3 th\u1ec3 tr\u1eebng ph\u1ea1t c\u00e1c trang hi\u1ec3n th\u1ecb to\u00e0n trang cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng ki\u1ec3u popup &#8220;b\u1eadt l\u00ean xen k\u1ebd&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"504\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/popup-xen-ke.png\" alt=\"popup b\u1eadt l\u00ean xen k\u1ebd\" class=\"wp-image-12771\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/popup-xen-ke.png 709w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/popup-xen-ke-300x213.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/popup-xen-ke-585x416.png 585w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n<p><strong>181. T\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c<\/strong>: \u0110\u00fang v\u1eady, Google tr\u1eebng ph\u1ea1t nh\u1eefng ai t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c trang web c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m: nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a, nh\u1ed3i nh\u00e9t th\u1ebb ti\u00eau \u0111\u1ec1, nh\u1ea5n m\u1ea1nh h\u00ecnh th\u1ee9c t\u1eeb kh\u00f3a qu\u00e1 m\u1ee9c (excessive keyword decoration)*.<\/p>\n\n\n\n<p>(*): Nh\u1ea5n m\u1ea1nh h\u00ecnh th\u1ee9c t\u1eeb kh\u00f3a qu\u00e1 m\u1ee9c gi\u1ed1ng nh\u01b0 ki\u1ec3u b\u1ea1n mu\u1ed1n SEO cho t\u1eeb kh\u00f3a &#8220;b\u00e1n s\u00e1ch c\u0169&#8221; v\u00e0 b\u1ea1n l\u00e0m nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"140\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/qua-nhan-manh-tu-khoa.png\" alt=\"qu\u00e1 nh\u1ea5n m\u1ea1nh v\u00e0o t\u1eeb kh\u00f3a\" class=\"wp-image-12800\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/qua-nhan-manh-tu-khoa.png 635w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/qua-nhan-manh-tu-khoa-300x66.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/qua-nhan-manh-tu-khoa-585x129.png 585w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure><\/div>\n\n\n<p>Nh\u1ea5n m\u1ea1nh t\u1eeb kh\u00f3a th\u00ec t\u1ed1t th\u00f4i, nh\u01b0ng qu\u00e1 m\u1ee9c th\u00ec kh\u00f4ng.<\/p>\n\n\n\n<p><strong>182. C\u00e1c n\u1ed9i dung kh\u00f3 hi\u1ec3u\/v\u00f4 ngh\u0129a<\/strong>: M\u1ed9t b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google ph\u00e1c th\u1ea3o c\u00e1ch Google x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung &#8220;kh\u00f3 hi\u1ec3u\/v\u00f4 ngh\u0129a&#8221;, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap l\u1ecdc b\u1ecf c\u00e1c n\u1ed9i dung t\u1ea1o t\u1ef1 \u0111\u1ed9ng kh\u1ecfi ch\u1ec9 m\u1ee5c c\u1ee7a h\u1ecd(*).<\/p>\n\n\n\n<p>(*): \u0110\u00e3 t\u1eebng x\u1ea3y ra chuy\u1ec7n ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 (v\u00ec l\u00fd do n\u00e0o \u0111\u00f3) s\u1eed d\u1ee5ng Google d\u1ecbch \u0111\u1ec3 d\u1ecbch nguy\u00ean trang t\u1eeb n\u01b0\u1edbc ngo\u00e0i r\u1ed3i \u0111\u0103ng b\u00e0i, v\u00e0 n\u00f3 v\u1eabn c\u00f3 th\u1ee9 h\u1ea1ng thu\u1ed9c top 10 m\u00e1y t\u00ecm ki\u1ebfm. Hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00f3 gi\u1edd t\u00f4i kh\u00f4ng c\u00f2n th\u1ea5y x\u1ea3y ra nhi\u1ec1u n\u1eefa.<\/p>\n\n\n\n<p><strong>183. C\u00e1c trang ng\u00f5<\/strong>: Google mu\u1ed1n trang b\u1ea1n hi\u1ec3n th\u1ecb cho Google c\u0169ng ch\u00ednh l\u00e0 trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y. N\u1ebfu trang c\u1ee7a b\u1ea1n chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang kh\u00e1c, \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang ng\u00f5 \/ doorway page. Kh\u1ecfi ph\u1ea3i n\u00f3i, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721311?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">Google kh\u00f4ng \u01b0a<\/a> c\u00e1c trang s\u1eed d\u1ee5ng trang ng\u00f5<\/p>\n\n\n\n<p><strong>184. Qu\u1ea3ng c\u00e1o n\u1eb1m tr\u00ean \u0111\u01b0\u1eddng bi\u00ean fold<\/strong>: Thu\u1eadt to\u00e1n layout trang ph\u1ea1t c\u00e1c trang c\u00f3 qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o (v\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u n\u1ed9i dung) n\u1eb1m tr\u00ean <a href=\"https:\/\/kiencang.net\/man-hinh-dau-tien\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u01b0\u1eddng bi\u00ean fold<\/a> (thu\u1ed9c m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean &#8211; n\u01a1i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi duy\u1ec7t web xem nhi\u1ec1u nh\u1ea5t)<\/p>\n\n\n\n<p><strong>185. \u1ea8n c\u00e1c \u0111\u01b0\u1eddng link ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/strong>: N\u1ebfu b\u1ea1n \u0111i qu\u00e1 xa trong vi\u1ec7c c\u1ed1 g\u1eafng \u1ea9n c\u00e1c link ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (\u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi k\u1ef9 thu\u1eadt cloaking) \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c h\u00ecnh ph\u1ea1t.<\/p>\n\n\n\n<p><strong>186. Fred<\/strong>: M\u1ed9t nickname (bi\u1ec7t danh) d\u00e0nh cho m\u1ed9t chu\u1ed7i c\u1eadp nh\u1eadt c\u1ee7a Google v\u00e0o n\u0103m 2017. Theo th\u00f4ng tin t\u1eeb trang Search Engine Land, Fred &#8220;nh\u1eafm \u0111\u1ebfn c\u00e1c trang c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p \u0111\u1eb7t doanh thu l\u00ean tr\u00ean vi\u1ec7c gi\u00fap \u00edch cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd&#8221;.<\/p>\n\n\n\n<p><strong>187. C\u00e1c website affiliate<\/strong>: Ch\u1eb3ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd khi bi\u1ebft r\u1eb1ng Google kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00e1c trang affiliates (*). V\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng c\u00e1c trang ki\u1ebfm ti\u1ec1n nh\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 b\u1ecb \u0111\u1eb7t d\u01b0\u1edbi qu\u00e1 tr\u00ecnh ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n<p>(*): C\u00e1c website Affiliate b\u1ea3n ch\u1ea5t kh\u00f4ng c\u00f3 g\u00ec x\u1ea5u, khi \u1edf \u0111\u00f3, ng\u01b0\u1eddi ch\u1ee7 website gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cho l\u00e0 t\u1ed1t (nh\u1edd t\u1ed5ng h\u1ee3p th\u00f4ng tin ho\u1eb7c do kinh nghi\u1ec7m s\u1eed d\u1ee5ng) \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 mua, v\u00e0 n\u1ebfu giao d\u1ecbch di\u1ec5n ra, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd chi\u1ebft kh\u1ea5u hoa h\u1ed3ng cho ch\u1ee7 trang Affiliate. Tuy nhi\u00ean m\u1ed9t s\u1ed1 ng\u01b0\u1eddi sa \u0111\u00e0 v\u00e0o l\u1ee3i nhu\u1eadn v\u00e0 ch\u1ec9 c\u00f3 l\u1ee3i nhu\u1eadn n\u00ean b\u1ecf r\u01a1i kh\u00e1ch h\u00e0ng, h\u1ecd s\u1eb5n s\u00e0ng b\u00e1n b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google mu\u1ed1n ki\u1ec3m tra ch\u00fang k\u1ef9 h\u01a1n.<\/p>\n\n\n\n<p><strong>188. T\u1ef1 \u0111\u1ed9ng t\u1ea1o n\u1ed9i dung<\/strong>: Google gh\u00e9t n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng(*). N\u1ebfu h\u1ecd nghi ng\u1edd r\u1eb1ng website c\u1ee7a b\u1ea1n \u0111\u1ea9y ra c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng b\u1edfi m\u00e1y t\u00ednh, n\u00f3 c\u00f3 th\u1ec3 tr\u1eebng ph\u1ea1t ho\u1eb7c lo\u1ea1i b\u1ecf ch\u1ec9 m\u1ee5c.<\/p>\n\n\n\n<p>(*): N\u1ed9i dung t\u1ea1o t\u1ef1 \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng c\u00e1ch sao ch\u00e9p n\u1ed9i dung c\u1ee7a c\u00e1c trang kh\u00e1c v\u1ec1, tr\u1ed9n n\u1ed9i dung v\u1edbi nhau, s\u1eed d\u1ee5ng c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a, g\u1ea7n ngh\u0129a \u0111\u1ec3 gia t\u0103ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi n\u1ed9i dung g\u1ed1c nh\u1eb1m \u0111\u00e1nh l\u1eeba m\u00e1y t\u00ecm ki\u1ebfm. N\u1ed9i dung t\u1ea1o t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 m\u1ea1nh v\u1ec1 hi\u1ec7u su\u1ea5t nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng r\u1ea5t k\u00e9m (nh\u1ea5t l\u00e0 v\u1edbi n\u1ed9i dung ph\u1ee9c t\u1ea1p) v\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p><strong>189. L\u1ea1m d\u1ee5ng \u0111i\u1ec1u ch\u1ec9nh d\u00f2ng ch\u1ea3y PageRank<\/strong>: N\u1ebfu b\u1ea1n \u0111i qu\u00e1 xa trong chuy\u1ec7n l\u1ea1m d\u1ee5ng d\u00f2ng ch\u1ea3y PageRank(*) b\u1eb1ng c\u00e1ch \u0111\u1ec3 nofollowing t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i &#8211; \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh vi thao t\u00fang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>(*): Xem th\u00eam <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft v\u1ec1 PageRank<\/a> c\u1ee7a Ahrefs \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 \u0111i\u1ec1u ch\u1ec9nh d\u00f2ng ch\u1ea3y ngh\u0129a l\u00e0 g\u00ec.<\/p>\n\n\n\n<p><strong>190. \u0110\u1ecba ch\u1ec9 IP b\u1ecb g\u1eafn c\u1edd l\u00e0 spam<\/strong>: N\u1ebfu IP m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n b\u1ecb g\u1eafn c\u1edd l\u00e0 spam(*), n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean m\u00e1y ch\u1ee7 \u0111\u00f3.<\/p>\n\n\n\n<p>(*): \u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n n\u00ean ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hosting uy t\u00edn nh\u1eb1m h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nguy c\u01a1 ki\u1ec3u nh\u01b0 th\u1ebf n\u00e0y. N\u1ebfu \u0111ang t\u00ecm <a href=\"https:\/\/kiencang.net\/mua-hosting-cho-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting chuy\u00ean cho WordPress, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i n\u00e0y<\/a>.<\/p>\n\n\n\n<p><strong>191. Th\u1ebb meta b\u1ecb spam<\/strong>: Nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra trong th\u1ebb meta. N\u1ebfu Google ngh\u0129 r\u1eb1ng b\u1ea1n th\u00eam t\u1eeb kh\u00f3a v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3 \u0111\u1ec3 thao t\u00fang thu\u1eadt to\u00e1n, h\u1ecd c\u00f3 th\u1ec3 ph\u1ea1t trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_webspam_ngoai_trang_off-site\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 webspam ngo\u00e0i trang (off-site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>192. Website b\u1ecb hack<\/strong>: N\u1ebfu website c\u1ee7a b\u1ea1n b\u1ecb hack, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb lo\u1ea1i kh\u1ecfi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Trong th\u1ef1c t\u1ebf, trang web Search Engine Land (*) \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n ch\u1ec9 m\u1ee5c sau khi Google cho r\u1eb1ng n\u00f3 b\u1ecb hack.<\/p>\n\n\n<div class=\"wp-block-image wp-image-12766 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"928\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked.png\" alt=\"Search Engine Land b\u1ecb hack\" class=\"wp-image-12766\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked-768x503.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked-1024x670.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked-1170x766.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/searchengineland-bi-hacked-585x383.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><figcaption class=\"wp-element-caption\">Ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft l\u00e0: \u0110i\u1ec1u ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c sau khi Google lo\u1ea1i b\u1ecf ch\u1ec9 m\u1ee5c website c\u1ee7a ch\u00fang t\u00f4i trong v\u00f2ng m\u1ed9t ng\u00e0y<\/figcaption><\/figure><\/div>\n\n\n<p>(*) Search Engine Land l\u00e0 m\u1ed9t chuy\u00ean trang v\u1ec1 SEO. C\u00e1c websie b\u1ecb hacked th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 l\u1ee3i d\u1ee5ng ng\u01b0\u1eddi d\u00f9ng, do v\u1eady \u0111\u1ec3 b\u1ea3o v\u1ec7, c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd lo\u1ea1i b\u1ecf n\u00f3 (\u00edt nh\u1ea5t l\u00e0 t\u1ea1m th\u1eddi) kh\u1ecfi ch\u1ec9 m\u1ee5c \u0111\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro.<\/p>\n\n\n\n<p>Gi\u1ea3m thi\u1ec3u nguy c\u01a1 b\u1ecb hack b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul>\n<li>Tr\u00e1nh g\u00e2y th\u00f9 chu\u1ed1c o\u00e1n;<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng hosting t\u1ed1t;<\/li>\n\n\n\n<li>D\u00f9ng m\u1eadt kh\u1ea9u kh\u00f3 \u0111o\u00e1n;<\/li>\n<\/ul>\n\n\n\n<p><strong>193. H\u00e0ng lo\u1ea1t c\u00e1c li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean<\/strong>: H\u00e0ng lo\u1ea1t c\u00e1c li\u00ean k\u1ebft b\u1ea5t ch\u1ee3t xu\u1ea5t hi\u1ec7n (v\u00e0 kh\u00f4ng t\u1ef1 nhi\u00ean) l\u00e0 d\u1ea5u hi\u1ec7u ch\u1eafc ch\u1eafn c\u1ee7a ki\u1ec3u li\u00ean k\u1ebft gi\u1ea3 m\u1ea1o.<\/p>\n\n\n\n<p><strong>194. <a href=\"https:\/\/kiencang.net\/google-penguin\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00ecnh ph\u1ea1t Penguin<\/a><\/strong>: C\u00e1c trang t\u1eebng b\u1ecb ph\u1ea1t b\u1edfi Google Penguin \u00edt hi\u1ec3n th\u1ecb h\u01a1n \u0111\u00e1ng k\u1ec3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. M\u1eb7c d\u00f9 Peguin t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c l\u1ecdc b\u1ecf c\u00e1c li\u00ean k\u1ebft x\u1ea5u v\u00e0 tr\u1eebng ph\u1ea1t to\u00e0n b\u1ed9 website.<\/p>\n\n\n\n<p><strong>195. H\u1ed3 s\u01a1 li\u00ean k\u1ebft c\u00f3 t\u1ef7 l\u1ec7 cao c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p<\/strong>: Nhi\u1ec1u li\u00ean k\u1ebft t\u1eeb c\u00e1c ngu\u1ed3n ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi ng\u01b0\u1eddi l\u00e0m SEO ki\u1ec3u black hat (gi\u1ed1ng nh\u01b0 b\u00ecnh lu\u1eadn blog ho\u1eb7c h\u1ed3 s\u01a1 di\u1ec5n \u0111\u00e0n*) c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a vi\u1ec7c h\u1ec7 th\u1ed1ng \u0111ang b\u1ecb thao t\u00fang.<\/p>\n\n\n\n<p>(*): \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u1eabn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi spam b\u00ecnh lu\u1eadn \u0111\u1ec3 ki\u1ebfm backlink. R\u1ea5t may l\u00e0 nhi\u1ec1u h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung trong \u0111\u00f3 c\u00f3 WordPress c\u00f3 c\u00e1c plugin r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ed1ng spam ki\u1ec3u n\u00e0y (v\u00ed d\u1ee5 plugin <a href=\"https:\/\/wordpress.org\/plugins\/akismet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akismet Anti-Spam<\/a>). Ngo\u00e0i ra, b\u00ecnh lu\u1eadn c\u1ee7a WordPress m\u1eb7c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u00e0 nofollow l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a vi\u1ec7c ki\u1ebfm backlink qua b\u00ecnh lu\u1eadn.<\/p>\n\n\n\n<p>\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u00ecnh lu\u1eadn c\u1ee7a b\u1ea1n l\u00e0 t\u1ef1 nhi\u00ean, vi\u1ec7c b\u1ea1n b\u00ecnh lu\u1eadn tr\u00ean c\u00e1c website kh\u00e1c v\u00e0 \u0111\u1ec3 l\u1ea1i t\u00ean mi\u1ec1n c\u1ee7a b\u1ea3n th\u00e2n l\u00ean \u0111\u00f3 kh\u00f4ng l\u00e0m sao c\u1ea3, v\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 spam&#8230;H\u1ed3 s\u01a1 di\u1ec5n \u0111\u00e0n c\u0169ng kh\u00f4ng h\u1ec1 x\u1ea5u, n\u1ebfu b\u1ea1n \u0111\u0103ng k\u00fd v\u00e0 t\u1ea1o c\u00e1c b\u00e0i vi\u1ebft h\u1eefu \u00edch tr\u00ean di\u1ec5n \u0111\u00e0n. \u0110\u1eebng \u0111\u0103ng k\u00fd ch\u1ec9 \u0111\u1ec3 c\u00f3 ch\u1eef k\u00fd v\u1ec1 website r\u1ed3i \u0111\u1ec3 \u0111\u1ea5y ch\u1eb3ng d\u00f9ng g\u00ec.<\/p>\n\n\n\n<p><strong>196. C\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00f4ng li\u00ean quan<\/strong>: M\u1ed9t t\u1ef7 l\u1ec7 cao c\u00e1c backlink t\u1eeb c\u00e1c website c\u00f3 <em>ch\u1ee7 \u0111\u1ec1 kh\u00f4ng li\u00ean quan<\/em> c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng website b\u1ecb ph\u1ea1t.<\/p>\n\n\n\n<p><strong>197. C\u1ea3nh b\u00e1o c\u00e1c li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean<\/strong>: Google g\u1eedi \u0111i h\u00e0ng ng\u00e0n th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn Google Search Console &#8220;l\u01b0u \u00fd v\u1ec1 vi\u1ec7c ph\u00e1t hi\u1ec7n c\u00e1c li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean&#8221;. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111i k\u00e8m v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc vi\u1ec7c th\u1ee9 h\u1ea1ng b\u1ecb r\u1edbt, m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng x\u1ea3y ra.<\/p>\n\n\n\n<p><strong>198. Li\u00ean k\u1ebft t\u1eeb c\u00e1c th\u01b0 m\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p<\/strong>: Theo Google, c\u00e1c backlink t\u1eeb nh\u1eefng th\u01b0 m\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecb Google ph\u1ea1t.<\/p>\n\n\n\n<p><strong>199. C\u00e1c li\u00ean k\u1ebft Widget<\/strong>. Google c\u1ea9n tr\u1ecdng v\u1edbi c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng khi ng\u01b0\u1eddi d\u00f9ng nh\u00fang &#8220;widget&#8221;(*) tr\u00ean trang c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>(*): Widget th\u01b0\u1eddng l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u01b0\u1ee3c nh\u00fang v\u00e0o trang web c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu, v\u00e0 c\u00e1c li\u00ean k\u1ebft tr\u00ean widget c\u00f3 th\u1ec3 kh\u00f4ng n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ch\u1ee7 trang web m\u00e0 lo\u1ea1i thu\u1ed9c quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n widget, do v\u1eady n\u00f3 c\u00f3 th\u1ec3 b\u1ecb l\u1ea1m d\u1ee5ng v\u00e0o vi\u1ec7c spam li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>200. C\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00f9ng \u0111\u1ecba ch\u1ec9 IP l\u1edbp C<\/strong>: Nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean t\u1eeb c\u00e1c website tr\u00ean c\u00f9ng \u0111\u1ecba ch\u1ec9 IP c\u00f3 th\u1ec3 gi\u00fap Google x\u00e1c \u0111\u1ecbnh r\u1eb1ng li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb m\u1ed9t m\u1ea1ng l\u01b0\u1edbi blog.<\/p>\n\n\n\n<p><strong>201. V\u0103n b\u1ea3n neo &#8220;\u0111\u1ed9c h\u1ea1i&#8221;<\/strong>: Vi\u1ec7c c\u00f3 c\u00e1c v\u0103n b\u1ea3n neo &#8220;\u0111\u1ed9c h\u1ea1i&#8221; (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn d\u01b0\u1ee3c ph\u1ea9m) tr\u1ecf \u0111\u1ebfn website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y website l\u00e0 d\u1ea1ng spam ho\u1eb7c \u0111\u00e3 b\u1ecb hack. D\u00f9 th\u1ebf n\u00e0o, n\u00f3 \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>202. C\u00e1c li\u00ean k\u1ebft t\u0103ng \u0111\u1ed9t bi\u1ebfn kh\u00f4ng t\u1ef1 nhi\u00ean<\/strong>: N\u0103m 2013, b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google m\u00f4 t\u1ea3 c\u00e1ch Google c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ed9t d\u00f2ng li\u00ean k\u1ebft t\u1edbi m\u1ed9t trang c\u00f3 ph\u1ea3i l\u00e0 h\u1ee3p l\u1ec7 hay kh\u00f4ng. Nh\u1eefng li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean n\u00e0y c\u00f3 th\u1ec3 b\u1ecb l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p><strong>203. Li\u00ean k\u1ebft t\u1eeb c\u00e1c b\u00e0i b\u00e1o v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/strong>: C\u00e1c b\u00e0i b\u00e1o v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed b\u1ecb l\u1ea1m d\u1ee5ng \u0111\u1ebfn m\u1ee9c m\u00e0 Google gi\u1edd xem x\u00e9t hai chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft n\u00e0y l\u00e0 &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">m\u01b0u \u0111\u1ed3 li\u00ean k\u1ebft<\/a>&#8221; trong r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<p><strong>204. Thao t\u00e1c th\u1ee7 c\u00f4ng<\/strong>: C\u00f3 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">m\u1ed9t s\u1ed1 ki\u1ec3u kh\u00e1c nhau<\/a>, nh\u01b0ng h\u1ea7u h\u1ebft li\u00ean quan \u0111\u1ebfn x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ki\u1ec3u <a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u0169 \u0111en (black hat)<\/a>.<\/p>\n\n\n\n<p><strong>205. B\u00e1n li\u00ean k\u1ebft<\/strong>: N\u1ebfu b\u1ea1n b\u00e1n li\u00ean k\u1ebft, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>206. Google Sandbox<\/strong>: C\u00e1c website m\u1edbi b\u1ed7ng d\u01b0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn \u0111\u00f4i khi s\u1ebd b\u1ecb \u0111\u01b0a v\u00e0o <a href=\"https:\/\/kiencang.net\/google-sandbox\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sandbox<\/a>, c\u00e1i n\u00e0y s\u1ebd gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>207. Google Dance<\/strong>: Google Dance c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi l\u00e0m \u0111\u1ea3o l\u1ed9n th\u1ee9 h\u1ea1ng. Theo m\u1ed9t <a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=\/netahtml\/PTO\/srchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=8,924,380.PN.&amp;OS=PN\/8,924,380&amp;RS=PN\/8,924,380\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google<\/a>, \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ed9t trang c\u00f3 \u0111ang c\u1ed1 g\u1eafng thao t\u00fang thu\u1eadt to\u00e1n hay kh\u00f4ng.<\/p>\n\n\n\n<p><strong>208. C\u00f4ng c\u1ee5 Disavow<\/strong>: <a href=\"https:\/\/kiencang.net\/google-disavow-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Disavow<\/a> c\u00f3 th\u1ec3 gi\u00fap lo\u1ea1i b\u1ecf tr\u1eebng ph\u1ea1t t\u1eeb thu\u1eadt to\u00e1n ho\u1eb7c theo c\u00e1ch th\u1ee7 c\u00f4ng cho c\u00e1c trang l\u00e0 n\u1ea1n nh\u00e2n c\u1ee7a SEO ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p><strong>209. Y\u00eau c\u1ea7u xem x\u00e9t l\u1ea1i<\/strong>: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35843?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">Y\u00eau c\u1ea7u xem x\u00e9t l\u1ea1i<\/a> th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap website g\u1ee1 b\u1ecf \u0111\u01b0\u1ee3c h\u00ecnh ph\u1ea1t t\u1eeb Google.<\/p>\n\n\n\n<p><strong>210. \u00c2m m\u01b0u li\u00ean k\u1ebft t\u1ea1m th\u1eddi<\/strong>: Google c\u00f2n ph\u1ea1t nh\u1eefng ng\u01b0\u1eddi t\u1ea1o &#8211; v\u00e0 nhanh ch\u00f3ng x\u00f3a &#8211; c\u00e1c li\u00ean k\u1ebft spam. C\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi \u00e2m m\u01b0u li\u00ean k\u1ebft t\u1ea1m th\u1eddi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t danh s\u00e1ch kh\u00e1 d\u00e0i \u0111\u00fang kh\u00f4ng \u1ea1.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t tr\u00ean Google:<\/p>\n\n\n\n<ul>\n<li>T\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 click t\u1ef1 nhi\u00ean<\/li>\n\n\n\n<li>Th\u1ea9m quy\u1ec1n c\u1ee7a t\u00ean mi\u1ec1n<\/li>\n\n\n\n<li>T\u00ednh kh\u1ea3 d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n\n\n\n<li>Dwell time<\/li>\n\n\n\n<li>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng backlink<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/li>\n\n\n\n<li>SEO onpage<\/li>\n<\/ul>\n\n\n\n<p>Gi\u1edd t\u00f4i mu\u1ed1n \u0111\u1ecdc b\u00ecnh lu\u1eadn c\u1ee7a c\u00e1c b\u1ea1n.<\/p>\n\n\n\n<p>Y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng SEO n\u00e0o trong danh s\u00e1ch n\u00e0y l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi b\u1ea1n?<\/p>\n\n\n\n<p>Ho\u1eb7c t\u00f4i c\u00f3 qu\u00ean m\u1ea5t th\u00f4ng tin quan tr\u1ecdng n\u00e0o kh\u00f4ng.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u1edf ph\u00eda b\u00ean d\u01b0\u1edbi nh\u00e9. Xin ch\u00e0o v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s 200 Ranking Factors: The Complete List c\u1ee7a Brian Dean<\/a>, website Backlinko)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nghe n\u00f3i \u0111\u1ebfn chuy\u1ec7n Google s\u1eed d\u1ee5ng \u0111\u1ebfn h\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng trong thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd&#8230; Nh\u01b0ng r\u1ed1t cu\u1ed9c th\u00ec \u0111\u00f3 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o v\u1eady? B\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p, v\u00ec t\u00f4i s\u1ebd \u0111\u01b0a ra b\u1ea3n danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 trong b\u00e0i vi\u1ebft n\u00e0y! M\u1ed9t &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. Nhi\u1ec1u c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c, nhi\u1ec1u c\u00e1i c\u00f2n g\u00e2y tranh c\u00e3i. Nh\u01b0ng d\u00f9 g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd gi\u00fap cho b\u1ea1n r\u1ea5t nhi\u1ec1u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. Nhi\u1ec1u c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c, nhi\u1ec1u c\u00e1i c\u00f2n g\u00e2y tranh c\u00e3i. Nh\u01b0ng d\u00f9 g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd gi\u00fap cho b\u1ea1n r\u1ea5t nhi\u1ec1u.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T04:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T12:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/yeu-to-xep-hang.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"68 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng","description":"B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. Nhi\u1ec1u c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c, nhi\u1ec1u c\u00e1i c\u00f2n g\u00e2y tranh c\u00e3i. Nh\u01b0ng d\u00f9 g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd gi\u00fap cho b\u1ea1n r\u1ea5t nhi\u1ec1u.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/","og_locale":"vi_VN","og_type":"article","og_title":"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng","og_description":"B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. Nhi\u1ec1u c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c, nhi\u1ec1u c\u00e1i c\u00f2n g\u00e2y tranh c\u00e3i. Nh\u01b0ng d\u00f9 g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd gi\u00fap cho b\u1ea1n r\u1ea5t nhi\u1ec1u.","og_url":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2022-08-29T04:05:00+00:00","article_modified_time":"2023-07-23T12:02:25+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/yeu-to-xep-hang.png","type":"image\/png"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"68 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/","url":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/","name":"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2022-08-29T04:05:00+00:00","dateModified":"2023-07-23T12:02:25+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"description":"B\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. Nhi\u1ec1u c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c, nhi\u1ec1u c\u00e1i c\u00f2n g\u00e2y tranh c\u00e3i. Nh\u01b0ng d\u00f9 g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd gi\u00fap cho b\u1ea1n r\u1ea5t nhi\u1ec1u.","breadcrumb":{"@id":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"H\u01a1n 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7)"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12739"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=12739"}],"version-history":[{"count":4,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12739\/revisions"}],"predecessor-version":[{"id":24311,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12739\/revisions\/24311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/12807"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=12739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=12739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=12739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}