{"id":12587,"date":"2022-08-20T14:02:00","date_gmt":"2022-08-20T07:02:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12587"},"modified":"2023-07-23T19:04:12","modified_gmt":"2023-07-23T12:04:12","slug":"cau-truc-website","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cau-truc-website\/","title":{"rendered":"C\u1ea5u tr\u00fac website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1t cho SEO (v\u00e0 c\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n n\u1eefa)"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffccc\">V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: b\u1ea5t k\u1ef3 m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin n\u00e0o c\u0169ng c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac v\u00e0 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, \u0111i\u1ec1u \u0111\u00f3 h\u1ec7t nh\u01b0 gi\u00e1 s\u00e1ch c\u1ee7a b\u1ea1n v\u1eady. Nh\u1edd vi\u1ec7c c\u00f3 c\u1ea5u tr\u00fac, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c cu\u1ed1n s\u00e1ch m\u00ecnh mu\u1ed1n m\u00e0 kh\u00f4ng qu\u00e1 v\u1ea5t v\u1ea3, c\u0169ng nh\u01b0 tr\u00e1nh mua nh\u1ea7m m\u1ed9t cu\u1ed1n s\u00e1ch m\u00e0 b\u1ea1n \u0111\u00e3 mua! <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Website c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, b\u1edfi v\u00ec n\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, th\u00ec website tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1edb h\u1ed7n \u0111\u1ed9n c\u00e1c trang v\u00e0 b\u00e0i \u0111\u0103ng m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean trang c\u1ee7a b\u1ea1n, \u0111\u1ec3 click di chuy\u1ec3n t\u1eeb trang n\u00e0y \u0111\u1ebfn trang kia. <\/p>\n\n\n\n<p>Google c\u0169ng s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac website \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o l\u00e0 quan tr\u1ecdng v\u00e0 n\u1ed9i dung n\u00e0o th\u00ec \u00edt li\u00ean quan h\u01a1n. H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd n\u00f3i cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 c\u1ea5u tr\u00fac website.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7471b33d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7471b33d\"  type=\"checkbox\" id=\"item-6577d7471b33d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#1_Tai_sao_cau_truc_website_lai_quan_trong\" title=\"#1. T\u1ea1i sao c\u1ea5u tr\u00fac website l\u1ea1i quan tr\u1ecdng?\">#1. T\u1ea1i sao c\u1ea5u tr\u00fac website l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#2_Lam_the_nao_de_thiet_lap_duoc_cau_truc_trang_web_tot\" title=\"#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac trang web t\u1ed1t\">#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac trang web t\u1ed1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#3_Lien_ket_noi_bo_theo_ngu_canh\" title=\"#3. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 theo ng\u1eef c\u1ea3nh\">#3. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 theo ng\u1eef c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#4_Trang_dich_%E2%80%93_Landing_page\" title=\"#4. Trang \u0111\u00edch &#8211; Landing page\">#4. Trang \u0111\u00edch &#8211; Landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#5_Bao_tri_cau_truc_website\" title=\"#5. B\u1ea3o tr\u00ec c\u1ea5u tr\u00fac website\">#5. B\u1ea3o tr\u00ec c\u1ea5u tr\u00fac website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#6_Lien_ket_noi_bo_voi_Yoast_SEO\" title=\"#6. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u1edbi Yoast SEO\">#6. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u1edbi Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/cau-truc-website\/#7_Tom_tat_ve_cau_truc_website\" title=\"#7. T\u00f3m t\u1eaft v\u1ec1 c\u1ea5u tr\u00fac website\">#7. T\u00f3m t\u1eaft v\u1ec1 c\u1ea5u tr\u00fac website<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Tai_sao_cau_truc_website_lai_quan_trong\"><\/span>#1. T\u1ea1i sao c\u1ea5u tr\u00fac website l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea5u tr\u00fac website l\u00e0 quan tr\u1ecdng cho c\u1ea3 <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> (usability) v\u00e0 kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y n\u1ed9i dung (findability). Nhi\u1ec1u trang thi\u1ebfu c\u1ea5u tr\u00fac \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi duy\u1ec7t web c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm. <\/p>\n\n\n\n<p>C\u00f3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac website r\u00f5 r\u00e0ng c\u0169ng \u0111em \u0111\u1ebfn kh\u1ea3 n\u0103ng Google hi\u1ec3u n\u1ed9i dung website c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n, v\u00ec th\u1ebf n\u00f3 l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi <a href=\"https:\/\/kiencang.net\/seo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO c\u1ee7a b\u1ea1n<\/a>. H\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1ch th\u1ee9c n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quan tr\u1ecdng cho t\u00ednh kh\u1ea3 d\u1ee5ng<\/h3>\n\n\n\n<p>C\u1ea5u tr\u00fac website c\u1ee7a b\u1ea1n t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (UX). N\u1ebfu ng\u01b0\u1eddi duy\u1ec7t web kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin m\u00e0 h\u1ecd mu\u1ed1n, th\u1ebf th\u00ec th\u1eadt kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi truy c\u1eadp th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n ph\u1ea3i gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean trang c\u1ee7a b\u1ea1n sao cho th\u1eadt d\u1ec5 d\u00e0ng. M\u1ed9t c\u1ea5u tr\u00fac website t\u1ed1t s\u1ebd c\u1ea7n ph\u1ea3i l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u h\u01b0\u1edbng c\u1ea7n ph\u1ea3i d\u1ec5 d\u00e0ng. B\u1ea1n c\u1ea7n chia th\u01b0 m\u1ee5c v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 t\u00ecm. Ng\u01b0\u1eddi gh\u00e9 th\u0103m m\u1edbi \u0111\u1ebfn ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quan tr\u1ecdng cho SEO<\/h3>\n\n\n\n<p>M\u1ed9t c\u1ea5u tr\u00fac website v\u1eefng ch\u1eafc gi\u00fap <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm<\/a>. C\u00f3 ba l\u00fd do ch\u00ednh cho \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<p><strong>a. N\u00f3 gi\u00fap Google &#8220;hi\u1ec3u&#8221; trang web c\u1ee7a b\u1ea1n<\/strong><\/p>\n\n\n\n<p>C\u00e1ch b\u1ea1n c\u1ea5u tr\u00fac website s\u1ebd cung c\u1ea5p cho Google th\u00f4ng tin v\u1ec1 n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t tr\u00ean trang c\u1ee7a b\u1ea1n l\u00e0 trang n\u00e0o. N\u00f3 gi\u00fap m\u00e1y t\u00ecm ki\u1ebfm hi\u1ec3u trang web c\u1ee7a b\u1ea1n c\u00f3 n\u1ed9i dung ch\u1ee7 y\u1ebfu l\u00e0 v\u1ec1 c\u00e1i g\u00ec ho\u1eb7c b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec. <\/p>\n\n\n\n<p>M\u1ed9t c\u1ea5u tr\u00fac web t\u1ed1t c\u0169ng cho ph\u00e9p m\u00e1y t\u00ecm ki\u1ebfm t\u00ecm v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c nhanh h\u01a1n. Do \u0111\u00f3 m\u1ed9t c\u1ea5u tr\u00fac t\u1ed1t s\u1ebd d\u1eabn \u0111\u1ebfn th\u1ee9 h\u1ea1ng cao h\u01a1n tr\u00ean Google.<\/p>\n\n\n\n<p><strong>b. N\u00f3 ng\u0103n b\u1ea1n c\u1ea1nh tranh v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh<\/strong><\/p>\n\n\n\n<p>Tr\u00ean trang c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u b\u00e0i \u0111\u0103ng kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng nhau v\u1ec1 m\u1eb7t n\u1ed9i dung (xem th\u00eam <a href=\"https:\/\/kiencang.net\/tu-khoa-trung-lap\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00f9ng l\u1eb7p n\u1ed9i dung<\/a>). L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n vi\u1ebft r\u1ea5t nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 SEO, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u b\u00e0i \u0111\u0103ng v\u1ec1 c\u1ea5u tr\u00fac website, m\u1ed7i c\u00e1i bao tr\u00f9m m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c nhau. <\/p>\n\n\n\n<p>H\u1ec7 qu\u1ea3 l\u00e0 Google kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft trang n\u00e0o l\u00e0 trang quan tr\u1ecdng nh\u1ea5t, v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 \u1edf tr\u1ea1ng th\u00e1i c\u1ea1nh tranh v\u1edbi ch\u00ednh n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google. <\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i cho Google bi\u1ebft trang n\u00e0o b\u1ea1n ngh\u0129 l\u00e0 trang quan tr\u1ecdng nh\u1ea5t. B\u1ea1n c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> v\u00e0 taxonomy t\u1ed1t \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, v\u00ec th\u1ebf t\u1ea5t c\u1ea3 c\u00e1c trang n\u00e0y c\u1ea7n ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch \u1ee7ng h\u1ed9 b\u1ea1n, thay v\u00ec ch\u1ed1ng l\u1ea1i b\u1ea1n.<\/p>\n\n\n\n<p><strong>c. N\u00f3 x\u1eed l\u00fd v\u1edbi c\u00e1c thay \u0111\u1ed5i tr\u00ean trang web c\u1ee7a b\u1ea1n<\/strong><\/p>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n thay \u0111\u1ed5i theo th\u1eddi gian. N\u1ed9i dung b\u1ea1n vi\u1ebft ra c\u0169ng v\u1eady. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi khi s\u1ea3n ph\u1ea9m c\u0169 b\u00e1n h\u1ebft. Ho\u1eb7c b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i m\u1edbi l\u00e0m cho c\u00e1c b\u00e0i c\u0169 tr\u1edf n\u00ean d\u01b0 th\u1eeba. <\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng mu\u1ed1n Google hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c b\u00e0i \u0111\u0103ng \u0111\u00e3 b\u1ecb x\u00f3a, v\u00ec nh\u1eefng l\u00fd do n\u00e0y m\u00e0 b\u1ea1n c\u1ea7n x\u1eed l\u00fd nh\u1eefng thay \u0111\u1ed5i ki\u1ec3u v\u1eady trong c\u1ea5u tr\u00fac website.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lam_the_nao_de_thiet_lap_duoc_cau_truc_trang_web_tot\"><\/span>#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac trang web t\u1ed1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac v\u1eefng ch\u1eafc cho website? \u0110\u1ea7u ti\u00ean, ch\u00fang ta c\u1ea7n nh\u00ecn v\u00e0o c\u1ea5u tr\u00fac website l\u00fd t\u01b0\u1edfng; sau \u0111\u00f3 ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 cho website c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ea5u tr\u00fac website l\u00fd t\u01b0\u1edfng<\/h3>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u00ecnh hu\u1ed1ng l\u00fd t\u01b0\u1edfng nh\u00e9: gi\u1ea3 d\u1ee5 b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng website t\u1eeb l\u00fac s\u01a1 kh\u1edfi (scratch), b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea5u tr\u00fac trang nh\u01b0 th\u1ebf n\u00e0o \u0111\u00e2y? Ch\u00fang t\u00f4i cho r\u1eb1ng website c\u00f3 c\u1ea5u tr\u00fac \u1ed5n s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 kim t\u1ef1 th\u00e1p v\u1edbi m\u1ed9t s\u1ed1 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n<ol>\n<li>Trang ch\u1ee7<\/li>\n\n\n\n<li>Trang th\u01b0 m\u1ee5c<\/li>\n\n\n\n<li>Trang th\u01b0 m\u1ee5c con (th\u01b0\u1eddng ch\u1ec9 c\u00f3 \u1edf c\u00e1c trang l\u1edbn)<\/li>\n\n\n\n<li>C\u00e1c trang, b\u00e0i \u0111\u0103ng c\u1ee5 th\u1ec3<\/li>\n<\/ol>\n\n\n\n<p>Trang ch\u1ee7 n\u00ean \u1edf tr\u00ean c\u00f9ng. Sau \u0111\u00f3, b\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 trang th\u01b0 m\u1ee5c n\u1eb1m ngay b\u00ean d\u01b0\u1edbi. B\u1ea1n ph\u1ea3i \u0111\u1eb7t t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung c\u1ee7a b\u1ea1n n\u1eb1m b\u00ean d\u01b0\u1edbi c\u00e1c th\u01b0 m\u1ee5c n\u00e0y. N\u1ebfu trang c\u1ee7a b\u1ea1n l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 chia c\u00e1c th\u01b0 m\u1ee5c th\u00e0nh c\u00e1c th\u01b0 m\u1ee5c con, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ea3, mi\u1ec5n l\u00e0 n\u00f3 \u0111\u00e1ng l\u00e0m. N\u1eb1m ngay b\u00ean d\u01b0\u1edbi th\u01b0 m\u1ee5c (ho\u1eb7c th\u01b0 m\u1ee5c con) s\u1ebd l\u00e0 c\u00e1c trang, b\u00e0i \u0111\u0103ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image wp-image-12553 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"314\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap.png\" alt=\"c\u1ea5u tr\u00fac blog ki\u1ec3u kim t\u1ef1 th\u00e1p\" class=\"wp-image-12553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap.png 599w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap-300x157.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap-585x307.png 585w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><figcaption class=\"wp-element-caption\">C\u1ea5u tr\u00fac website l\u00fd t\u01b0\u1edfng tr\u00f4ng gi\u1ed1ng kim t\u1ef1 th\u00e1p. Tr\u00ean \u0111\u1ec9nh b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y trang ch\u1ee7, ngay b\u00ean d\u01b0\u1edbi l\u00e0 c\u00e1c th\u01b0 m\u1ee5c ch\u00ednh, c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 c\u00e1c th\u01b0 m\u1ee5c con n\u1ebfu c\u1ea7n thi\u1ebft. \u1ede d\u01b0\u1edbi \u0111\u00e1y, b\u1ea1n s\u1ebd th\u1ea5y c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c trang, b\u00e0i \u0111\u0103ng c\u1ee5 th\u1ec3.<\/figcaption><\/figure><\/div>\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trang ch\u1ee7<\/h3>\n\n\n\n<p>\u1ede \u0111\u1ec9nh kim t\u1ef1 th\u00e1p l\u00e0 trang ch\u1ee7. Trang ch\u1ee7 c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 vai tr\u00f2 nh\u01b0 m\u1ed9t <em>c\u1ed5ng k\u1ebft n\u1ed1i<\/em> cho vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi duy\u1ec7t web. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0, b\u1ea1n ph\u1ea3i li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang quan tr\u1ecdng nh\u1ea5t t\u1eeb trang ch\u1ee7 c\u1ee7a b\u1ea1n. Nh\u1edd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c:<\/p>\n\n\n\n<ol>\n<li>Kh\u00e1ch truy c\u1eadp c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng v\u00e0o c\u00e1c trang m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd truy c\u1eadp v\u00e0o.<\/li>\n\n\n\n<li>B\u1ea1n cho Google th\u1ea5y nh\u1eefng trang \u0111\u00f3 l\u00e0 quan tr\u1ecdng.<\/li>\n<\/ol>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo c\u1ee7a b\u00e0i vi\u1ebft, ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh trang n\u00e0o l\u00e0 quan tr\u1ecdng v\u1edbi vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 kh\u00f4ng li\u00ean k\u1ebft qu\u00e1 nhi\u1ec1u trang t\u1eeb trang ch\u1ee7, b\u1edfi v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd g\u00e2y ra s\u1ef1 l\u1ed9n x\u1ed9n. V\u00e0 trang ch\u1ee7 l\u1ed9n x\u1ed9n kh\u00f4ng \u0111em l\u1ea1i ch\u1ec9 d\u1eabn h\u1eefu \u00edch cho ng\u01b0\u1eddi duy\u1ec7t web. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a cho trang ch\u1ee7 h\u01a1n n\u1eefa, c\u00f3 nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m. H\u00e3y th\u1eed t\u00ecm hi\u1ec3u th\u00eam ch\u1ee7 \u0111\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO cho trang ch\u1ee7 tr\u00ean m\u1ea1ng.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110i\u1ec1u h\u01b0\u1edbng<\/h3>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c c\u00f3 trang ch\u1ee7 c\u00f3 c\u1ea5u tr\u00fac t\u1ed1t, m\u1ed9t \u0111i\u1ec1u c\u0169ng quan tr\u1ecdng l\u00e0 c\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng tr\u00ean trang c\u1ee7a b\u1ea1n. \u0110i\u1ec1u h\u01b0\u1edbng tr\u00ean to\u00e0n trang c\u1ee7a b\u1ea1n ph\u1ea3i bao g\u1ed3m hai th\u00e0nh ph\u1ea7n ch\u00ednh: menu v\u00e0 breadcrumbs.<\/p>\n\n\n\n<p><strong>Menu<\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n nh\u00ecn v\u00e0o menu. Menu c\u1ee7a website l\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 ph\u1ed5 bi\u1ebfn nh\u1ea5t cho \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n mu\u1ed1n t\u1eadn d\u1ee5ng n\u00f3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. <\/p>\n\n\n\n<p>Ng\u01b0\u1eddi duy\u1ec7t web s\u1eed d\u1ee5ng menu c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm m\u1ecdi th\u1ee9 tr\u00ean website. N\u00f3 gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac website c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao c\u00e1c th\u01b0 m\u1ee5c ch\u00ednh tr\u00ean website c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t v\u1ecb tr\u00ed tr\u00ean menu c\u1ee7a trang ch\u1ee7.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n \u0111\u01b0a m\u1ecdi th\u1ee9 v\u00e0o ch\u1ec9 m\u1ed9t menu. Khi b\u1ea1n c\u00f3 m\u1ed9t trang l\u1edbn v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0 m\u1ee5c, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho trang web c\u1ee7a b\u1ea1n tr\u00f4ng l\u1ed9n x\u1ed9n v\u00e0 l\u00e0m menu ch\u00ednh \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u00e1nh ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang. \u1ede v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p, ho\u00e0n to\u00e0n \u1ed5n khi b\u1ea1n t\u1ea1o ra menu th\u1ee9 hai b\u1ed5 sung cho menu ch\u00ednh.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, eBay c\u00f3 m\u1ed9t menu \u1edf \u0111\u1ec9nh c\u1ee7a trang &#8211; c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thanh menu tr\u00ean c\u00f9ng (top bar menu) &#8211; v\u00e0 th\u00eam v\u00e0o \u0111\u00f3, m\u1ed9t menu ch\u00ednh (main menu) n\u1eefa. <\/p>\n\n\n\n<p>Menu tr\u00ean c\u00f9ng li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0 m\u1ee5c trong c\u1eeda h\u00e0ng, gi\u1ed1ng nh\u01b0 trang thao t\u00e1c v\u1edbi t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<p>Menu ch\u00ednh th\u00ec ph\u1ea3n \u1ea3nh c\u00e1c th\u01b0 m\u1ee5c s\u1ea3n ph\u1ea9m quan tr\u1ecdng nh\u1ea5t tr\u00ean eBay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"270\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu.png\" alt=\"menu c\u1ee7a eBay\" class=\"wp-image-12592\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu.png 1632w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu-300x50.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu-768x127.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu-1024x169.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu-1170x194.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ebay-menu-585x97.png 585w\" sizes=\"(max-width: 1632px) 100vw, 1632px\" \/><\/figure><\/div>\n\n\n<p>Cu\u1ed1i c\u00f9ng, gi\u1ed1ng nh\u01b0 tr\u00ean trang ch\u1ee7 c\u1ee7a b\u1ea1n, b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c th\u00eam qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft v\u00e0o menu. V\u00ec n\u1ebfu b\u1ea1n l\u00e0m th\u1ebf, n\u00f3 s\u1ebd tr\u1edf n\u00ean k\u00e9m gi\u00e1 tr\u1ecb cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>\u0110\u01b0\u1eddng d\u1eabn breadcrumb<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u1ea5u tr\u00fac website r\u00f5 r\u00e0ng h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch th\u00eam breadcrumb v\u00e0o trang c\u1ee7a b\u1ea1n. Breadcrumb l\u00e0 c\u00e1c li\u00ean k\u1ebft c\u00f3 kh\u1ea3 n\u0103ng click th\u01b0\u1eddng hi\u1ec3n th\u1ecb tr\u00ean \u0111\u1ea7u trang. Breadcrumb ph\u1ea3n \u00e1nh c\u1ea5u tr\u00fac c\u1ee7a website. <\/p>\n\n\n\n<p>Ch\u00fang gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u1ecd \u0111ang \u1edf \u0111\u00e2u tr\u00ean trang. Ch\u00fang c\u1ea3i thi\u1ec7n c\u1ea3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 SEO c\u1ee7a trang.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng WordPress, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t trong c\u00e1c plugin breadcrumb. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/yoast-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin Yoast SEO<\/a> v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai t\u00ednh n\u0103ng breadcrumb trong plugin n\u00e0y<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taxonomies<\/h3>\n\n\n\n<p>WordPress s\u1eed d\u1ee5ng c\u00e1i g\u1ecdi l\u00e0 taxonomies \u0111\u1ec3 nh\u00f3m n\u1ed9i dung (c\u00e1c h\u1ec7 qu\u1ea3n tr\u1ecb n\u1ed9i dung kh\u00e1c th\u01b0\u1eddng c\u00f3 h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u1ef1). T\u1eeb &#8220;taxonomy&#8221; v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u01b0a th\u00edch cho vi\u1ec7c gom nh\u00f3m m\u1ed9t s\u1ed1 th\u1ee9 &#8211; trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 c\u00e1c trang web &#8211; nh\u1eefng c\u00e1i c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 thu\u1eadn ti\u1ec7n b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi hay c\u00f3 xu h\u01b0\u1edbng t\u00ecm th\u00eam th\u00f4ng tin v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1. B\u1ea1n c\u00f3 th\u1ec3 nh\u00f3m n\u1ed9i dung theo m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c nhau. Theo m\u1eb7c \u0111\u1ecbnh taxonomies trong WordPress l\u00e0 th\u01b0 m\u1ee5c v\u00e0 th\u1ebb tag.<\/p>\n\n\n\n<p><strong>Th\u01b0 m\u1ee5c<\/strong><\/p>\n\n\n\n<p>B\u1ea1n ph\u1ea3i chia c\u00e1c b\u00e0i \u0111\u0103ng ho\u1eb7c s\u1ea3n ph\u1ea9m tr\u00ean trang c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t s\u1ed1 th\u01b0 m\u1ee5c. N\u1ebfu nh\u1eefng th\u01b0 m\u1ee5c \u0111\u00f3 ph\u00e1t tri\u1ec3n qu\u00e1 l\u1edbn, b\u1ea1n ph\u1ea3i chia c\u00e1c th\u01b0 m\u1ee5c \u0111\u00f3 ra th\u00e0nh c\u00e1c th\u01b0 m\u1ee5c con, \u0111\u1ec3 m\u1ed9t l\u1ea7n n\u1eefa l\u00e0m m\u1ecdi th\u1ee9 tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n. <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o v\u00e0 b\u1ea1n b\u00e1n gi\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh chia th\u01b0 m\u1ee5c n\u00e0y th\u00e0nh c\u00e1c th\u01b0 m\u1ee5c con nh\u01b0 l\u00e0: &#8220;gi\u00e0y l\u01b0\u1eddi&#8221;, &#8220;gi\u00e0y \u0111\u1ebf cao&#8221;, &#8220;gi\u00e0y \u0111\u1ebf b\u1eb1ng&#8221;. T\u1ea5t c\u1ea3 c\u00e1c th\u01b0 m\u1ee5c con n\u00e0y s\u1ebd bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 gi\u00e0y, c\u1ee7a lo\u1ea1i c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y.<\/p>\n\n\n\n<p>Th\u00eam h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p (hierarchy) v\u00e0 ph\u00e2n lo\u1ea1i (categorizing) n\u00e0y v\u00e0o trang c\u1ee7a b\u1ea1n gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a t\u1eebng trang b\u1ea1n vi\u1ebft. Khi tri\u1ec3n khai c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u00eam th\u01b0 m\u1ee5c ch\u00ednh v\u00e0o menu ch\u00ednh c\u1ee7a trang.<\/p>\n\n\n\n<p><strong>C\u00e1c th\u1ebb<\/strong><\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac trang c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb vi\u1ec7c b\u1ed5 sung c\u00e1c th\u1ebb (tag). S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0 m\u1ee5c v\u00e0 th\u1ebb ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn c\u1ea5u tr\u00fac. <\/p>\n\n\n\n<p>Th\u01b0 m\u1ee5c l\u00e0 s\u1ef1 ph\u00e2n t\u1ea7ng: b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u01b0 m\u1ee5c con, th\u1eadm ch\u00ed l\u00e0 con c\u1ee7a th\u01b0 m\u1ee5c con. Trong khi \u0111\u00f3 th\u1ebb th\u00ec kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n t\u1ea7ng (kh\u00f4ng c\u00f3 th\u1ebb con). Th\u1ebb ch\u1ec9 \u0111\u01a1n gi\u1ea3n n\u00f3i r\u1eb1ng: &#8220;N\u00e0y, b\u00e0i vi\u1ebft ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc&#8221;. <\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 nh\u01b0 th\u1ebf n\u00e0y: th\u01b0 m\u1ee5c gi\u1ed1ng nh\u01b0 m\u1ee5c l\u1ee5c (table of contents) c\u1ee7a website, trong khi \u0111\u00f3 th\u1ebb l\u00e0 ch\u1ec9 m\u1ee5c (index). M\u1ed9t th\u1ebb cho c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, v\u00ed d\u1ee5 nh\u01b0 Timberlands.<\/p>\n\n\n\n<p>C\u1ed1 g\u1eafng \u0111\u1eebng t\u1ea1o ra qu\u00e1 nhi\u1ec1u th\u1ebb. N\u1ebfu b\u1ea1n th\u00eam m\u1ed9t th\u1ebb m\u1edbi ri\u00eang bi\u1ec7t cho t\u1eebng b\u00e0i \u0111\u0103ng, b\u1ea1n \u0111ang kh\u00f4ng c\u1ea5u tr\u00fac b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u1ea3. H\u00e3y \u0111\u1ea3m b\u1ea3o l\u00e0 m\u1ed7i th\u1ebb c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u00edt nh\u1ea5t hai l\u1ea7n, v\u00e0 c\u00e1c tag c\u1ee7a b\u1ea1n nh\u00f3m c\u00e1c b\u00e0i vi\u1ebft m\u00e0 ch\u00fang th\u1ef1c s\u1ef1 c\u00f3 li\u00ean quan \u0111\u1ebfn nhau.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 giao di\u1ec7n WordPress hi\u1ec3n th\u1ecb tag trong t\u1eebng b\u00e0i \u0111\u0103ng, m\u1ed9t s\u1ed1 th\u00ec kh\u00f4ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng tag \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc \u1edf \u0111\u00e2u \u0111\u00f3, t\u1ed1t nh\u1ea5t l\u00e0 \u1edf d\u01b0\u1edbi c\u00f9ng trang ho\u1eb7c trong sidebar. <\/p>\n\n\n\n<p>Google kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t th\u00edch c\u00e1c th\u1ebb: c\u00e1i n\u00e0y c\u00f2n h\u1eefu d\u1ee5ng cho c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc n\u1eefa, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ecdc th\u00eam v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c v\u1ec1 c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lien_ket_noi_bo_theo_ngu_canh\"><\/span>#3. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 theo ng\u1eef c\u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea5u tr\u00fac website kh\u00f4ng l\u00e0 g\u00ec kh\u00e1c ngo\u00e0i t\u1eadp h\u1ee3p n\u1ed9i dung v\u00e0 li\u00ean k\u1ebft gi\u1eefa ch\u00fang tr\u00ean trang c\u1ee7a b\u1ea1n. Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ch\u00fang ta ph\u1ea7n l\u1edbn ch\u1ec9 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1i g\u1ecdi l\u00e0 ph\u00e2n lo\u1ea1i li\u00ean k\u1ebft (classifying links): li\u00ean k\u1ebft tr\u00ean trang ch\u1ee7, trong menu \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 taxonomies. <\/p>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh, m\u1eb7t kh\u00e1c, l\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 n\u1eb1m trong v\u0103n b\u1ea3n trang tr\u1ecf \u0111\u1ebfn trang kh\u00e1c thu\u1ed9c c\u00f9ng t\u00ean mi\u1ec1n g\u1ed1c \u0111\u00f3. V\u1edbi li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh, b\u00e0i vi\u1ebft b\u1ea1n li\u00ean k\u1ebft ph\u1ea3i li\u00ean quan \u0111\u1ebfn n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang \u0111\u1ecdc tr\u00ean b\u00e0i vi\u1ebft hi\u1ec7n t\u1ea1i. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 trong b\u00e0i n\u00e0y, ch\u1eb3ng h\u1ea1n ch\u00fang t\u00f4i li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i t\u00ednh kh\u1ea3 d\u1ee5ng, nh\u1edd th\u1ebf m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 n\u1ebfu h\u1ecd th\u00edch.<\/p>\n\n\n\n<p>Trang quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n th\u01b0\u1eddng r\u1ea5t li\u00ean quan, v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u l\u1ea7n tr\u00ean kh\u1eafp trang, v\u00e0 v\u00ec th\u1ebf n\u00f3 c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft nhi\u1ec1u nh\u1ea5t. Ch\u1ec9 c\u1ea7n nh\u1edb l\u00e0 kh\u00f4ng ch\u1ec9 trang b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn l\u00e0 c\u00f3 li\u00ean quan, m\u00e0 b\u1ed1i c\u1ea3nh c\u1ee7a li\u00ean k\u1ebft c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. (\u00fd l\u00e0 b\u1ea1n \u0111\u1eebng g\u01b0\u1ee3ng \u00e9p trong chuy\u1ec7n li\u00ean k\u1ebft &#8211; m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, n\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c khen ng\u1ee3i, ai \u0111\u00f3 c\u00f3 th\u1ec3 r\u1ea5t xinh \u0111\u1eb9p, duy\u00ean d\u00e1ng v\u00e0 b\u1ea1n mu\u1ed1n khen ng\u1ee3i h\u1ecd, nh\u01b0ng l\u1eddi khen \u0111\u00f3 c\u1ea7n b\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00f3 tr\u1edf n\u00ean t\u1ef1 nhi\u00ean).<\/p>\n\n\n\n<p>Google s\u1eed d\u1ee5ng b\u1ed1i c\u1ea3nh c\u1ee7a li\u00ean k\u1ebft \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 trang m\u00e0 b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn. N\u00f3 lu\u00f4n lu\u00f4n <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1eed d\u1ee5ng v\u0103n b\u1ea3n neo<\/a> \u0111\u1ec3 hi\u1ec3u trang li\u00ean k\u1ebft \u0111\u1ebfn c\u00f3 ch\u1ee7 \u0111\u1ec1 g\u00ec. Nh\u01b0ng v\u0103n b\u1ea3n neo kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 duy nh\u1ea5t Google \u0111\u1ec3 \u00fd \u0111\u1ebfn. <\/p>\n\n\n\n<p>Ng\u00e0y nay, n\u00f3 c\u0169ng xem x\u00e9t \u0111\u00e1nh gi\u00e1 n\u1ed9i dung xung quanh li\u00ean k\u1ebft \u0111\u1ec3 thu th\u1eadp th\u00eam th\u00f4ng tin. Google ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n trong vi\u1ec7c hi\u1ec3u c\u00e1c t\u1eeb v\u00e0 \u00fd t\u01b0\u1edfng c\u00f3 li\u00ean quan \u0111\u1ebfn nhau. B\u1ed5 sung li\u00ean k\u1ebft t\u1eeb ng\u1eef c\u1ea3nh c\u00f3 \u00fd ngh\u0129a cho ph\u00e9p Google \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 x\u1ebfp h\u1ea1ng cao c\u00e1c trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ng\u1eef c\u1ea3nh li\u00ean k\u1ebft v\u1edbi blog<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi blog b\u1ea1n n\u00ean vi\u1ebft nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng. B\u1ea1n ph\u1ea3i vi\u1ebft m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft ch\u00ednh (n\u1ed9i dung tr\u1ecdng t\u00e2m \/ cornerstone articles) v\u00e0 vi\u1ebft c\u00e1c b\u00e0i vi\u1ebft \u0111a d\u1ea1ng v\u1ec1 ch\u1ee7 \u0111\u1ec1 con c\u1ee7a ch\u1ee7 \u0111\u1ec1 n\u00e0y. <\/p>\n\n\n\n<p>Sau \u0111\u00f3 li\u00ean k\u1ebft t\u1eeb nh\u1eefng b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ebfn b\u00e0i vi\u1ebft tr\u1ecdng t\u00e2m, v\u00e0 t\u1eeb b\u00e0i vi\u1ebft tr\u1ecdng t\u00e2m li\u00ean k\u1ebft ng\u01b0\u1ee3c tr\u1edf l\u1ea1i b\u00e0i vi\u1ebft li\u00ean quan. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng, trang quan tr\u1ecdng nh\u1ea5t c\u00f3 \u0111\u01b0\u1ee3c <em>nhi\u1ec1u li\u00ean k\u1ebft nh\u1ea5t<\/em>, c\u0169ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c <em>nhi\u1ec1u li\u00ean k\u1ebft li\u00ean quan nh\u1ea5t<\/em>.<\/p>\n\n\n\n<p>\u1ea8n d\u1ee5 sau s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u nguy\u00ean l\u00fd n\u00e0y: T\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang nh\u00ecn v\u00e0o b\u1ea3n \u0111\u1ed3 c\u1ee7a m\u1ed9t bang ho\u1eb7c m\u1ed9t qu\u1ed1c gia. B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5y nhi\u1ec1u th\u1ecb tr\u1ea5n v\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 l\u1edbn. <\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 th\u1ecb tr\u1ea5n v\u00e0 th\u00e0nh ph\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3. B\u1ea1n s\u1ebd \u0111\u1ec3 \u00fd th\u1ea5y c\u00e1c th\u1ecb tr\u1ea5n nh\u1ecf th\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Nh\u1eefng th\u00e0nh ph\u1ed1 n\u00e0y l\u00e0 n\u1ed9i dung ch\u00ednh\/tr\u1ecdng t\u00e2m, nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft nh\u1ea5t. <\/p>\n\n\n\n<p>C\u00e1c th\u1ecb tr\u1ea5n nh\u1ecf l\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n v\u1ec1 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 kh\u00e1c. C\u00f3 m\u1ed9t s\u1ed1 tuy\u1ebfn \u0111\u01b0\u1eddng (link) d\u1eabn \u0111\u1ebfn nh\u1eefng th\u1ecb tr\u1ea5n nh\u1ecf n\u00e0y, nh\u01b0ng kh\u00f4ng nhi\u1ec1u nh\u01b0 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"528\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa.png\" alt=\"internal link gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm\" class=\"wp-image-12556\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa.png 1010w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa-300x157.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa-768x401.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa-585x306.png 585w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u01a1 h\u1ed9i li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh \u0111\u1ed1i v\u1edbi shop tr\u1ef1c tuy\u1ebfn<\/h3>\n\n\n\n<p>B\u1ea1n kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u1ea5y tr\u00ean trang s\u1ea3n ph\u1ea9m: b\u1ea1n ch\u1ec9 c\u1ea7n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng th\u00f4i. V\u00ec th\u1ebf, tr\u00ean trang s\u1ea3n ph\u1ea9m, b\u1ea1n ch\u1ee7 y\u1ebfu mu\u1ed1n gi\u1eef m\u1ecdi ng\u01b0\u1eddi tr\u00ean trang v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng. <\/p>\n\n\n\n<p>H\u1ec7 qu\u1ea3: li\u00ean k\u1ebft theo b\u1ed1i c\u1ea3nh l\u00e0 \u00edt n\u1ed5i b\u1eadt trong t\u00ecnh hu\u1ed1ng n\u00e0y. Th\u00f4ng th\u01b0\u1eddng b\u1ea1n n\u00ean tr\u00e1nh th\u00eam li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh v\u00e0o ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1edfi v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi click tho\u00e1t kh\u1ecfi trang \u0111\u00f3.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch hay \u0111\u1ec3 th\u00eam li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ol>\n<li>li\u00ean k\u1ebft t\u1eeb trang nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb<\/li>\n\n\n\n<li>khu v\u1ef1c &#8216;s\u1ea3n ph\u1ea9m li\u00ean quan&#8217; ho\u1eb7c &#8216;so s\u00e1nh v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1&#8217;<\/li>\n\n\n\n<li>khu v\u1ef1c &#8216;kh\u00e1ch h\u00e0ng c\u0169ng mua s\u1ea3n ph\u1ea9m n\u00e0y&#8217;<\/li>\n\n\n\n<li>khu v\u1ef1c &#8216;nh\u00f3m s\u1ea3n ph\u1ea9m&#8217; ho\u1eb7c &#8216;s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua c\u00f9ng v\u1edbi nhau&#8217;.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Trang_dich_%E2%80%93_Landing_page\"><\/span>#4. Trang \u0111\u00edch &#8211; Landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trang \u0111\u00edch l\u00e0 trang m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh t\u00ecm th\u1ea5y khi h\u1ecd t\u00ecm ki\u1ebfm m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n ch\u1ee7 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a. <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, ch\u00fang ta mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;free SEO training \/ \u0111\u00e0o t\u1ea1o SEO mi\u1ec5n ph\u00ed&#8221; s\u1ebd truy c\u1eadp \u0111\u01b0\u1ee3c v\u00e0o trang \u0111\u00e0o t\u1ea1o mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi m\u1edbi l\u00e0m quen v\u1edbi SEO. <\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i dung c\u1ee7a c\u00e1c trang \u0111\u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n theo c\u00e1ch kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c trang th\u00f4ng th\u01b0\u1eddng kh\u00e1c.<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn hai d\u1ea1ng landing page: trang \u0111\u00edch n\u1ec1n t\u1ea3ng\/tr\u1ecdng t\u00e2m v\u00e0 trang \u0111\u00edch s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n<p>C\u1ea3 hai trang n\u00e0y l\u00e0 trang m\u00e0 b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm, nh\u01b0ng ch\u00fang y\u00eau c\u1ea7u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1 kh\u00e1c nhau. <\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, b\u1edfi v\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n <em>th\u1ef1c s\u1ef1<\/em> t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp c\u1ea5u tr\u00fac website, b\u1ea1n c\u1ea7n ngh\u0129 v\u1ec1 <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/a>. N\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n ngh\u0129 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm khi h\u1ecd nh\u1eadp truy v\u1ea5n v\u00e0o m\u00e1y t\u00ecm ki\u1ebfm. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec? V\u00e0: h\u1ecd mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n<p>H\u00e3y b\u1ecf th\u1eddi gian \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm kh\u00e1c nhau. M\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0o \u0111\u1ea5y hay cho m\u1ed9t \u0111\u1ecbnh ngh\u0129a? Li\u1ec7u h\u1ecd c\u00f3 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua kh\u00f4ng? Ho\u1eb7c c\u00f3 ph\u1ea3i h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ngay l\u1eadp t\u1ee9c?&nbsp; \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong ki\u1ec3u truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra.<\/p>\n\n\n\n<p>Khi b\u1ea1n n\u1eafm r\u00f5 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o trang \u0111\u00edch kh\u1edbp kh\u00edt v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a \u0111\u1ed9c gi\u1ea3. Trang c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi tr\u00ean m\u1ed9t \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, nh\u01b0ng b\u1ea1n c\u1ea7n c\u00f3 quan \u0111i\u1ec3m r\u00f5 r\u00e0ng, \u00edt nh\u1ea5t l\u00e0 v\u1ec1 trang quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trang n\u1ed9i dung tr\u1ecdng t\u00e2m<\/h3>\n\n\n\n<p>Trang tr\u1ecdng t\u00e2m l\u00e0 trang th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n. Tr\u1ecdng t\u00e2m c\u1ee7a ch\u00fang l\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 t\u1ed1t nh\u1ea5t v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>B\u1edfi m\u1ee5c ti\u00eau n\u00e0y, ch\u00fang ta th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn blog khi n\u00f3i v\u1ec1 n\u1ed9i dung tr\u1ecdng t\u00e2m. T\u1ea5t nhi\u00ean, n\u00f3 kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed7i v\u1ec1 b\u00e0i \u0111\u0103ng blog m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>M\u1ecdi d\u1ea1ng website kh\u00e1c nhau \u0111\u1ec1u c\u00f3 b\u00e0i vi\u1ebft tr\u1ecdng t\u00e2m! Quy t\u1eafc ng\u00f3n tay c\u00e1i \u1edf \u0111\u00e2y l\u00e0: n\u1ebfu m\u1ed9t b\u00e0i vi\u1ebft bao g\u1ed3m m\u1ecdi th\u1ee9 m\u00e0 b\u1ea1n bi\u1ebft v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng l\u1edbn, th\u00ec \u0111\u00f3 l\u00e0 b\u00e0i vi\u1ebft tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trang \u0111\u00edch s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>Trang \u0111\u00edch s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1edbi trang n\u1ec1n t\u1ea3ng\/tr\u1ecdng t\u00e2m. Trang n\u1ec1n t\u1ea3ng\/tr\u1ecdng t\u00e2m th\u00ec kh\u00e1 d\u00e0i, trong khi trang s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p d\u00e0i. <\/p>\n\n\n\n<p>Thay v\u00ec l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft ho\u00e0n ch\u1ec9nh, ch\u00fang c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadp trung. Nh\u1eefng trang n\u00e0y ch\u1ec9 hi\u1ec3n th\u1ecb nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n bi\u1ebft nh\u1eb1m thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd. H\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 t\u1ea5t c\u1ea3 th\u00f4ng tin.<\/p>\n\n\n\n<p>B\u1ea1n t\u1ea5t nhi\u00ean l\u00e0 mu\u1ed1n c\u00f3 x\u1ebfp h\u1ea1ng cao cho nh\u1eefng trang n\u00e0y, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u1ea7n n\u1ed9i dung. N\u1ed9i dung v\u1eeba \u0111\u1ee7 cho Google hi\u1ec3u \u0111\u01b0\u1ee3c trang v\u1ec1 \u0111i\u1ec1u g\u00ec v\u00e0 t\u1eeb kh\u00f3a n\u00e0o n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. <\/p>\n\n\n\n<p>Trong khi trang tr\u1ecdng t\u00e2m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c vi\u1ebft bao ch\u1ee9a h\u00e0ng ng\u00e0n t\u1eeb, th\u00ec v\u00e0i tr\u0103m t\u1eeb c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ee7 cho trang \u0111\u00edch s\u1ea3n ph\u1ea9m. Tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a n\u1ed9i dung n\u00ean l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Bao_tri_cau_truc_website\"><\/span>#5. B\u1ea3o tr\u00ec c\u1ea5u tr\u00fac website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea5u tr\u00fac ho\u1eb7c c\u1ea5u tr\u00fac l\u1ea1i website kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 \u01b0u ti\u00ean cao nh\u1ea5t trong s\u1ed1 nh\u1eefng \u0111i\u1ec1u c\u1ea7n ph\u1ea3i l\u00e0m. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n vi\u1ebft blog r\u1ea5t nhi\u1ec1u ho\u1eb7c b\u1ed5 sung n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean, n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i c\u1ea3m gi\u00e1c nhi\u1ec7m v\u1ee5 n\u00e0y ch\u1ec9 nh\u01b0 m\u1ed9t vi\u1ec7c v\u1eb7t. <\/p>\n\n\n\n<p>D\u00f9 c\u00f4ng vi\u1ec7c n\u00e0y ch\u1eb3ng m\u1ea5y vui th\u00fa, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m n\u00f3, ho\u1eb7c website c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1ng l\u1ed9n x\u1ed9n. \u0110\u1ec3 ng\u0103n \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra, b\u1ea1n kh\u00f4ng ch\u1ec9 ch\u1ec9nh s\u1eeda c\u1ea5u tr\u00fac website m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ec3 \u00fd \u0111\u1ebfn n\u00f3 trong khi t\u1ea1o th\u00eam n\u1ed9i dung m\u1edbi. <\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac website ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c SEO d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u00e1nh gi\u00e1 menu c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>Khi m\u1ee5c ti\u00eau kinh doanh ho\u1eb7c website c\u1ee7a b\u1ea1n thay \u0111\u1ed5i, menu c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n thay \u0111\u1ed5i theo. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u ngh\u0129 v\u1ec1 vi\u1ec7c c\u1ea5u tr\u00fac l\u1ea1i trang c\u1ee7a b\u1ea1n, l\u00ean k\u1ebf ho\u1ea1ch m\u1ecdi th\u1ee9 theo c\u00e1ch tr\u1ef1c quan s\u1ebd \u1ed5n h\u01a1n. H\u00e3y l\u1eadp s\u01a1 \u0111\u1ed3 nh\u00e9.<\/p>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u v\u1edbi menu m\u1edbi c\u00f3 m\u1ed9t ho\u1eb7c hai c\u1ea5p \u0111\u1ed9 v\u00e0 xem n\u00f3 c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u trang m\u00e0 b\u1ea1n t\u1ea1o qua nhi\u1ec1u n\u0103m hay kh\u00f4ng. B\u1ea1n s\u1ebd th\u1ea5y l\u00e0 m\u1ed9t s\u1ed1 trang v\u1eabn x\u1ee9ng \u0111\u00e1ng t\u1ed3n t\u1ea1i, nh\u01b0ng c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng c\u00f2n h\u1ee3p l\u00fd khi \u0111\u1ec3 n\u00f3 \u1edf tr\u00ean menu th\u00eam n\u1eefa.<\/p>\n\n\n\n<p>Kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1, ch\u1ec9 c\u1ea7n b\u1ea1n \u0111\u1ea3m b\u1ea3o li\u00ean k\u1ebft \u0111\u1ebfn ch\u00fang tr\u00ean c\u00e1c trang li\u00ean quan v\u00e0 tr\u00ean sitemap c\u1ee7a b\u1ea1n, v\u00ec th\u1ebf m\u00e0 Google v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng trang nh\u01b0 v\u1eady. S\u01a1 \u0111\u1ed3 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3n th\u1ecb b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng (thi\u1ebfu s\u00f3t) n\u00e0o trong c\u1ea5u tr\u00fac trang.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suy ngh\u0129 l\u1ea1i v\u1ec1 taxonomy<\/h3>\n\n\n\n<p>T\u1ea1o ra c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u01b0 m\u1ee5c, th\u01b0 m\u1ee5c con v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c b\u00e0i \u0111\u0103ng c\u0169ng s\u1ebd gi\u00fap b\u1ea1n suy ngh\u0129 l\u1ea1i v\u1ec1 taxonomy. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ed9t b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u1ef1c quan nh\u01b0 LucidChart ho\u1eb7c MindNode.<\/p>\n\n\n\n<p>Li\u1ec7u th\u01b0 m\u1ee5c v\u00e0 th\u01b0 m\u1ee5c con s\u1ea3n ph\u1ea9m v\u1eabn cung c\u1ea5p t\u1ea7m nh\u00ecn t\u1ed5ng quan h\u1ee3p l\u00fd cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c b\u00e0i \u0111\u0103ng? <\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd nh\u1eadn ra r\u1eb1ng c\u00f3 th\u01b0 m\u1ee5c n\u00e0o \u0111\u00f3 th\u00e0nh c\u00f4ng h\u01a1n nhi\u1ec1u th\u01b0 m\u1ee5c kh\u00e1c, ho\u1eb7c c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 vi\u1ebft r\u1ea5t nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, trong khi ch\u1ee7 \u0111\u1ec1 kh\u00e1c l\u1ea1i r\u1ea5t \u00edt.<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t th\u01b0 m\u1ee5c l\u1edbn h\u01a1n nhi\u1ec1u nh\u1eefng th\u01b0 m\u1ee5c kh\u00e1c, c\u1ea5u tr\u00fac kim t\u1ef1 th\u00e1p c\u1ee7a trang c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t c\u00e2n b\u1eb1ng. H\u00e3y ngh\u0129 v\u1ec1 vi\u1ec7c chia th\u01b0 m\u1ee5c l\u1edbn n\u00e0y ra th\u00e0nh nhi\u1ec1u th\u01b0 m\u1ee5c kh\u00e1c. <\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c c\u00e1i kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i. \u0110\u1eebng qu\u00ean chuy\u1ec3n h\u01b0\u1edbng trang m\u00e0 b\u1ea1n x\u00f3a.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng mong mu\u1ed1n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng sitemap HTML theo c\u00e1ch th\u1ee7 c\u00f4ng, h\u00e3y c\u1eadp nh\u1eadt sitemap sau khi thay \u0111\u1ed5i c\u1ea5u tr\u00fac trang. R\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111ang c\u00f3 sitemap XML, h\u00e3y g\u1eedi l\u1ea1i n\u00f3 l\u00ean Google Search Console.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u1ecdn d\u1eb9p c\u00e1c n\u1ed9i dung qu\u00e1 \u0111\u00e1t (date)<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft kh\u00f4ng c\u00f2n c\u1eadp nh\u1eadt \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt v\u00e0 xu\u1ea5t b\u1ea3n l\u1ea1i n\u1ed9i dung, \u0111\u1ec3 l\u00e0m ch\u00fang tr\u1edf n\u00ean li\u00ean quan h\u01a1n. <\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t b\u00e0i vi\u1ebft b\u1ecb qu\u00e1 date v\u00e0 kh\u00f4ng c\u00f2n ai \u0111\u1ecdc n\u00f3 n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i b\u1ecf n\u00f3 ho\u00e0n to\u00e0n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap d\u1ecdn d\u1eb9p website s\u1ea1ch s\u1ebd h\u01a1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ec3 \u00fd trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0, b\u1ea1n kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c x\u00f3a m\u1ed9t b\u00e0i vi\u1ebft m\u00e0 kh\u00f4ng chuy\u1ec3n h\u01b0\u1edbng n\u00f3. B\u1edfi n\u1ebfu kh\u00f4ng chuy\u1ec3n h\u01b0\u1edbng, trang m\u00e0 Google kh\u00f4ng t\u00ecm th\u1ea5y s\u1ebd tr\u1ea3 v\u1ec1 l\u1ed7i 404. <\/p>\n\n\n\n<p>C\u1ea3 m\u00e1y t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi duy\u1ec7t web s\u1ebd th\u1ea5y l\u1ed7i n\u00e0y v\u1edbi th\u00f4ng b\u00e1o l\u00e0 trang kh\u00f4ng t\u1ed3n t\u1ea1i, v\u00e0 \u0111\u00e2y l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ec7 h\u1ea1i, do v\u1eady c\u0169ng t\u1ec7 cho SEO c\u1ee7a b\u1ea1n n\u1eefa.<\/p>\n\n\n\n<p>H\u00e3y th\u00f4ng minh h\u01a1n! B\u1ea1n c\u1ea7n chuy\u1ec3n h\u01b0\u1edbng \u0111\u00fang URL trang m\u00e0 b\u1ea1n mu\u1ed1n x\u00f3a, v\u00ec th\u1ebf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n (v\u00e0 c\u1ea3 Google) s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c trang thay th\u1ebf li\u00ean quan \u0111\u1ebfn n\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n SEO website.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n d\u00f9ng WordPress, h\u00e3y th\u1eed <a href=\"https:\/\/kiencang.net\/plugin-redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1eed d\u1ee5ng plugin n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ec3n h\u01b0\u1edbng<\/a>, nh\u1eb1m tr\u00e1nh l\u1ed7i 404.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tr\u00e1nh chuy\u1ec7n c\u00e1c t\u1eeb kh\u00f3a \u0103n l\u1eabn nhau (c\u1ea1nh tranh n\u1ed9i b\u1ed9 v\u1edbi nhau)<\/h3>\n\n\n\n<p>Trang web c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, c\u00e1i c\u00f3 th\u1ec3 l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i r\u1ed9ng ho\u1eb7c kh\u00e1 h\u1eb9p. Trong khi th\u00eam n\u1ed9i dung, b\u1ea1n ph\u1ea3i t\u1ec9nh t\u00e1o chuy\u1ec7n <a href=\"https:\/\/kiencang.net\/tu-khoa-trung-lap\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c t\u1eeb kh\u00f3a \u0103n th\u1ecbt l\u1eabn nhau<\/a> (keyword cannibalization). <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1ed1i \u01b0u h\u00f3a b\u00e0i vi\u1ebft cho c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t gi\u1ed1ng nhau, b\u1ea1n \u0111ang t\u1ef1 ph\u00e1 v\u1ee1 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cao tr\u00ean Google. N\u1ebfu b\u1ea1n t\u1ed1i \u01b0u c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c nhau v\u1edbi c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 nhau, b\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh, v\u00e0 n\u00f3 s\u1ebd l\u00e0m cho th\u1ee9 h\u1ea1ng c\u1ee7a c\u1ea3 hai trang th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1eeb chuy\u1ec7n c\u00e1c t\u1eeb kh\u00f3a \u0103n nhau, b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t s\u1ed1 th\u1ee9. N\u00f3i ng\u1eafn g\u1ecdn, b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung, v\u00e0 c\u00f3 th\u1ec3 c\u1ea7n h\u1ee3p nh\u1ea5t v\u00e0 chuy\u1ec3n h\u01b0\u1edbng m\u1ed9t s\u1ed1 trang.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lien_ket_noi_bo_voi_Yoast_SEO\"><\/span>#6. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u1edbi Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p m\u1ed9t ch\u00fat b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c l\u1eddi khuy\u00ean n\u00e0y kh\u00f4ng? Yoast SEO c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Yoast SEO c\u00f3 t\u00ednh n\u0103ng hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft v\u0103n b\u1ea3n nh\u1edd th\u1ebf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u00fang. <\/p>\n\n\n\n<p>N\u00f3 hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 trong b\u00e0i \u0111\u0103ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a nh\u1eefng b\u00e0i kh\u00e1c \u0111\u1ebfn b\u00e0i \u0111\u0103ng \u0111\u00f3. <\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 n\u00e2ng cao h\u01a1n n\u1eefa c\u1ea5u tr\u00fac website, th\u00f4ng qua c\u1ea3i thi\u1ec7n li\u00ean k\u1ebft gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng. <\/p>\n\n\n\n<p>C\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 n\u1ed9i dung quan tr\u1ecdng c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft (li\u00ean quan) nh\u1ea5t!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"425\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di.png\" alt=\"li\u00ean k\u1ebft \u0111\u1ebfn v\u00e0 \u0111i\" class=\"wp-image-12600\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di.png 1157w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di-300x110.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di-768x282.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di-1024x376.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-den-va-di-585x215.png 585w\" sizes=\"(max-width: 1157px) 100vw, 1157px\" \/><\/figure><\/div>\n\n\n<p>Yoast SEO phi\u00ean b\u1ea3n cao c\u1ea5p c\u0169ng tr\u1ee3 gi\u00fap b\u1ea1n r\u1ea5t t\u1ed1t \u0111\u1ec3 website c\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft n\u1ed9i b\u1ed9. C\u00f4ng c\u1ee5 g\u1ee3i \u00fd li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a ch\u00fang t\u00f4i s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n b\u00e0i vi\u1ebft n\u00e0o li\u00ean quan \u0111\u1ebfn b\u00e0i m\u00e0 b\u1ea1n \u0111ang vi\u1ebft, v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng li\u00ean k\u1ebft \u0111\u1ebfn ch\u00fang: ch\u1ec9 c\u1ea7n k\u00e9o c\u00e1c li\u00ean k\u1ebft v\u00e0o ph\u1ea7n bi\u00ean t\u1eadp l\u00e0 xong!<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, c\u00f4ng c\u1ee5 c\u1ee7a Yoast SEO cho ph\u00e9p b\u1ea1n ch\u1ec9 \u0111\u1ecbnh b\u00e0i vi\u1ebft n\u00e0o l\u00e0 b\u00e0i vi\u1ebft tr\u1ecdng t\u00e2m tr\u00ean trang c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y hi\u1ec3n th\u1ecb tr\u00ean \u0111\u1ec9nh cao nh\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 g\u1ee3i \u00fd li\u00ean k\u1ebft n\u1ed9i b\u1ed9. Nh\u1edd th\u1ebf b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd qu\u00ean li\u00ean k\u1ebft \u0111\u1ebfn ch\u00fang.<\/p>\n\n\n\n<p>C\u1eadp nh\u1eadt: m\u1ed9t trong c\u00e1c plugin kh\u00e1c h\u1ed7 tr\u1ee3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 r\u1ea5t t\u1ed1t l\u00e0 <a href=\"https:\/\/kiencang.net\/plugin-link-whisper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Whisper<\/a>. Ngo\u00e0i ra n\u1ebfu c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u00ec <a href=\"https:\/\/kiencang.net\/huong-dan-su-dung-cong-cu-seo-screaming-frog\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m SEO Screaming Frog<\/a> c\u0169ng th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng n\u00e0y r\u1ea5t t\u1ed1t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Tom_tat_ve_cau_truc_website\"><\/span>#7. T\u00f3m t\u1eaft v\u1ec1 c\u1ea5u tr\u00fac website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta th\u1ea5y, c\u00f3 m\u1ed9t s\u1ed1 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao c\u1ea5u tr\u00fac website l\u1ea1i quan tr\u1ecdng. C\u1ea5u tr\u00fac website t\u1ed1t gi\u00fap c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn Google \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t h\u01a1n tr\u00ean trang. <\/p>\n\n\n\n<p>N\u00f3 gi\u00fap d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 ng\u0103n b\u1ea1n c\u1ea1nh tranh v\u1edbi ch\u00ednh n\u1ed9i dung c\u1ee7a m\u00ecnh. V\u00ec th\u1ebf h\u00e3y s\u1eed d\u1ee5ng c\u00e1c m\u1eb9o v\u00e0 ch\u1ec9 d\u1eabn trong h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ec3 ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac website c\u1ee7a b\u1ea3n th\u00e2n. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd l\u00e0 k\u1ebb d\u1eabn \u0111\u1ea7u v\u00e0 gi\u00fap trang web ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc!<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/yoast.com\/site-structure-the-ultimate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site structure: the ultimate guide, t\u00e1c gi\u1ea3 Marieke van de Rakt<\/a>, \u0111\u1ebfn t\u1eeb trang Yoast SEO)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: b\u1ea5t k\u1ef3 m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin n\u00e0o c\u0169ng c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac v\u00e0 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, \u0111i\u1ec1u \u0111\u00f3 h\u1ec7t nh\u01b0 gi\u00e1 s\u00e1ch c\u1ee7a b\u1ea1n v\u1eady. Nh\u1edd vi\u1ec7c c\u00f3 c\u1ea5u tr\u00fac, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c cu\u1ed1n s\u00e1ch m\u00ecnh mu\u1ed1n m\u00e0 kh\u00f4ng qu\u00e1 v\u1ea5t v\u1ea3, c\u0169ng nh\u01b0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea5u tr\u00fac website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1t cho SEO (v\u00e0 c\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n n\u1eefa) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"description\" content=\"C\u1ea5u tr\u00fac website t\u1ed1t gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n. N\u00f3 c\u0169ng gi\u00fap m\u00e1y t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o tr\u00ean trang c\u1ee7a b\u1ea1n l\u00e0 quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2y l\u00e0 ph\u1ea7n thi\u1ebft y\u1ebfu trong SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/cau-truc-website\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1ea5u tr\u00fac website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1t cho SEO (v\u00e0 c\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n n\u1eefa) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"C\u1ea5u tr\u00fac website t\u1ed1t gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n. N\u00f3 c\u0169ng gi\u00fap m\u00e1y t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o tr\u00ean trang c\u1ee7a b\u1ea1n l\u00e0 quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2y l\u00e0 ph\u1ea7n thi\u1ebft y\u1ebfu trong SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/cau-truc-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-20T07:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T12:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-website-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u1ea5u tr\u00fac website nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1t cho SEO (v\u00e0 c\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n n\u1eefa) &#8226; Ki\u1ebfn c\u00e0ng","description":"C\u1ea5u tr\u00fac website t\u1ed1t gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n. 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