{"id":12551,"date":"2021-08-18T07:52:00","date_gmt":"2021-08-18T00:52:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=12551"},"modified":"2022-08-24T14:39:30","modified_gmt":"2022-08-24T07:39:30","slug":"internal-link","status":"publish","type":"post","link":"https:\/\/kiencang.net\/internal-link\/","title":{"rendered":"T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO?"},"content":{"rendered":"\n<p>Tr\u01b0\u1edbc khi n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao, n\u00f3 c\u1ea7n c\u00e1c li\u00ean k\u1ebft. Google t\u00ecm th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng nh\u1ea5t khi b\u00e0i vi\u1ebft \u0111\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb \u0111\u00e2u \u0111\u00f3 tr\u00ean th\u1ebf gi\u1edbi web. Internal link (c\u00f2n g\u1ecdi l\u00e0 <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a>) c\u0169ng k\u1ebft n\u1ed1i c\u00e1c n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p cho Google \u00fd t\u01b0\u1edfng v\u1ec1 <a href=\"https:\/\/kiencang.net\/cau-truc-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea5u tr\u00fac trang web<\/a>. <\/p>\n\n\n\n<p>Ch\u00fang (internal links) c\u00f3 th\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p (hierarchy) tr\u00ean website, cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c trang v\u00e0 b\u00e0i \u0111\u0103ng quan tr\u1ecdng nh\u1ea5t c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb li\u00ean k\u1ebft h\u01a1n so v\u1edbi c\u00e1c trang kh\u00e1c- \u00edt quan tr\u1ecdng h\u01a1n. V\u00ec th\u1ebf s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c internal link \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y SEO.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d73440858\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d73440858\"  type=\"checkbox\" id=\"item-6577d73440858\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/internal-link\/#1_Tai_sao_cac_lien_ket_lai_quan_trong_voi_Google\" title=\"#1. T\u1ea1i sao c\u00e1c li\u00ean k\u1ebft l\u1ea1i quan tr\u1ecdng v\u1edbi Google?\">#1. T\u1ea1i sao c\u00e1c li\u00ean k\u1ebft l\u1ea1i quan tr\u1ecdng v\u1edbi Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/internal-link\/#2_Thiet_lap_chien_luoc_internal_link\" title=\"#2. Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c internal link\">#2. Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c internal link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/internal-link\/#3_Hieu_them_ve_internal_link\" title=\"#3. Hi\u1ec3u th\u00eam v\u1ec1 internal link\">#3. Hi\u1ec3u th\u00eam v\u1ec1 internal link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/internal-link\/#4_De_dang_internal_link_voi_phien_ban_cao_cap_cua_plugin_Yoast_SEO\" title=\"#4. D\u1ec5 d\u00e0ng internal link v\u1edbi phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a plugin Yoast SEO\">#4. D\u1ec5 d\u00e0ng internal link v\u1edbi phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a plugin Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/internal-link\/#5_Lien_ket_den_noi_dung_cua_ban\" title=\"#5. Li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n\">#5. Li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1i-sao-cac-lien-k\u1ebft-l\u1ea1i-quan-tr\u1ecdng-v\u1edbi-google\"><span class=\"ez-toc-section\" id=\"1_Tai_sao_cac_lien_ket_lai_quan_trong_voi_Google\"><\/span>#1. T\u1ea1i sao c\u00e1c li\u00ean k\u1ebft l\u1ea1i quan tr\u1ecdng v\u1edbi Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 t\u00ecm ra n\u1ed9i dung n\u00e0o tr\u00ean website c\u1ee7a b\u1ea1n l\u00e0 li\u00ean quan v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"m\u1ed1i-quan-h\u1ec7-gi\u1eefa-n\u1ed9i-dung\">M\u1ed1i quan h\u1ec7 gi\u1eefa n\u1ed9i dung<\/h3>\n\n\n\n<p>Google qu\u00e9t website b\u1eb1ng c\u00e1ch \u0111i theo c\u00e1c li\u00ean k\u1ebft (following links), bao g\u1ed3m c\u1ea3 internal v\u00e0 external (li\u00ean k\u1ebft ngo\u00e0i), b\u1eb1ng m\u1ed9t con b\u1ecd c\u00f3 t\u00ean l\u00e0 Google bot. Con bot n\u00e0y \u0111i \u0111\u1ebfn trang ch\u1ee7 c\u1ee7a website, b\u1eaft \u0111\u1ea7u render trang v\u00e0 \u0111i theo li\u00ean k\u1ebft \u0111\u1ea7u ti\u00ean. B\u1eb1ng c\u00e1ch \u0111i theo c\u00e1c li\u00ean k\u1ebft, Google c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa nhi\u1ec1u trang, b\u00e0i \u0111\u0103ng v\u00e0 n\u1ed9i dung kh\u00e1c. \u0110\u00e2y l\u00e0 c\u00e1ch Google t\u00ecm ra nh\u1eefng trang n\u00e0o tr\u00ean website c\u1ee7a b\u1ea1n bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 b\u00e0i \u0111\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c tag nh\u01b0 &#8220;c\u1ea5u tr\u00fac trang&#8221;, &#8220;li\u00ean k\u1ebft n\u1ed9i b\u1ed9&#8221;. Ch\u00fang ta ch\u1eafc ch\u1eafn r\u1eb1ng Google hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung tr\u00ean c\u00e1c trang tr\u00ean (c\u00e1c tag v\u1eeba n\u00f3i) c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u00e0i \u0111\u0103ng n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam nh\u1eefng li\u00ean k\u1ebft t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gia-tr\u1ecb-c\u1ee7a-lien-k\u1ebft\">Gi\u00e1 tr\u1ecb c\u1ee7a li\u00ean k\u1ebft<\/h3>\n\n\n\n<p>Ngo\u00e0i ra \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa n\u1ed9i dung, Google ph\u00e2n chia gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link value) gi\u1eefa t\u1ea5t c\u1ea3 li\u00ean k\u1ebft tr\u00ean trang web. Th\u01b0\u1eddng th\u00ec trang ch\u1ee7 c\u1ee7a website c\u00f3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft l\u1edbn nh\u1ea5t, b\u1edfi v\u00ec n\u00f3 c\u00f3 nhi\u1ec1u backlink nh\u1ea5t. Gi\u00e1 tr\u1ecb li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb cho t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft t\u00ecm th\u1ea5y tr\u00ean trang ch\u1ee7. Gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chuy\u1ec3n qua c\u00e1c trang \u0111\u00f3 s\u1ebd l\u1ea1i \u0111\u01b0\u1ee3c chia ra cho c\u00e1c li\u00ean k\u1ebft tr\u00ean trang \u0111\u00f3, v\u00e0 c\u1ee9 ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady (n\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n \u00fd t\u01b0\u1edfng n\u00e0y, h\u00e3y <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm hi\u1ec3u v\u1ec1 PageRank<\/a>)<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, b\u00e0i \u0111\u0103ng m\u1edbi nh\u1ea5t tr\u00ean blog s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb li\u00ean k\u1ebft nh\u1ea5t n\u1ebfu b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn n\u00f3 t\u1eeb trang ch\u1ee7, ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1eeb trang th\u01b0 m\u1ee5c m\u00e0 th\u00f4i. V\u00e0 Google s\u1ebd t\u00ecm th\u1ea5y c\u00e1c b\u00e0i \u0111\u0103ng m\u1edbi nhanh h\u01a1n n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb trang ch\u1ee7.<\/p>\n\n\n\n<p>Khi b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng c\u00e1c li\u00ean k\u1ebft chuy\u1ec3n (truy\u1ec1n) gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng b\u00e0i c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft t\u1edbi n\u00f3 h\u01a1n ngh\u0129a l\u00e0 b\u00e0i \u0111\u00f3 c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n. V\u00ec Google coi m\u1ed9t trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft gi\u00e1 tr\u1ecb l\u00e0 quan tr\u1ecdng h\u01a1n, b\u1ea1n s\u1ebd <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">gia t\u0103ng c\u01a1 h\u1ed9i t\u0103ng x\u1ebfp h\u1ea1ng cho trang \u0111\u00f3<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thi\u1ebft-l\u1eadp-chi\u1ebfn-l\u01b0\u1ee3c-internal-link\"><span class=\"ez-toc-section\" id=\"2_Thiet_lap_chien_luoc_internal_link\"><\/span>#2. Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c internal link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"internal-link-va-external-link\">Internal link v\u00e0 external link<\/h3>\n\n\n\n<p>M\u1ecdi website \u0111\u1ec1u bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft internal v\u00e0 external. Internal link k\u1ebft n\u1ed1i c\u00e1c trang v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean c\u00f9ng website, c\u00f2n external link k\u1ebft n\u1ed1i website c\u1ee7a b\u1ea1n t\u1edbi website kh\u00e1c. <\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta t\u1eadp trung v\u00e0o internal link v\u00e0 ch\u00fang c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi SEO. N\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u <em>external<\/em> link h\u01a1n tr\u1ecf t\u1edbi website c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>.<\/p>\n\n\n\n<p>\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng v\u1edbi SEO website l\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c internal link m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. B\u1eb1ng c\u00e1ch b\u1ed5 sung internal link ph\u00f9 h\u1ee3p, b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c Google hi\u1ec3u:<\/p>\n\n\n\n<ul><li>S\u1ef1 li\u00ean quan c\u1ee7a c\u00e1c trang<\/li><li>M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang<\/li><li>V\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a trang<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u1ea7u-tien-c\u1ea5u-truc-ly-t\u01b0\u1edfng-cho-trang-c\u1ee7a-b\u1ea1n\">\u0110\u1ea7u ti\u00ean: c\u1ea5u tr\u00fac l\u00fd t\u01b0\u1edfng cho website<\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i lu\u00f4n khuy\u00ean c\u00e1c ch\u1ee7 trang web t\u01b0\u1edfng t\u01b0\u1ee3ng trang web c\u1ee7a h\u1ecd gi\u1ed1ng nh\u01b0 kim t\u1ef1 th\u00e1p. Tr\u00ean \u0111\u1ec9nh c\u1ee7a n\u00f3 l\u00e0 trang ch\u1ee7, b\u00ean d\u01b0\u1edbi l\u00e0 c\u00e1c th\u01b0 m\u1ee5c (categories), v\u00e0 b\u00ean d\u01b0\u1edbi n\u1eefa l\u00e0 c\u00e1c trang v\u00e0 b\u00e0i \u0111\u0103ng ri\u00eang l\u1ebb (c\u00f3 th\u1ec3 c\u00f3 c\u00e1c th\u01b0 m\u1ee5c con \/ subcategories n\u1eb1m \u1edf gi\u1eefa n\u1ebfu c\u1ea7n).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"314\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap.png\" alt=\"c\u1ea5u tr\u00fac n\u1ed9i dung blog ki\u1ec3u kim t\u1ef1 th\u00e1p\" class=\"wp-image-12553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap.png 599w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap-300x157.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cau-truc-blog-kim-tu-thap-585x307.png 585w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang, menu website c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac n\u00e0y. Trong b\u00e0i <a href=\"https:\/\/kiencang.net\/cau-truc-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u1ea5u tr\u00fac website<\/a>, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch t\u1ea1o c\u1ea5u tr\u00fac trang t\u1ed1t nh\u1ea5t cho website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"n\u1ed9i-dung-quan-tr\u1ecdng-nh\u1ea5t-c\u1ee7a-b\u1ea1n-la-gi\">N\u1ed9i dung quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>V\u00ec th\u1ebf, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t tr\u00ean website l\u00e0 b\u00e0i n\u00e0o. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc, h\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u1ed9i dung n\u1ec1n t\u1ea3ng \/ tr\u1ecdng t\u00e2m (cornerstone content). N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, th\u00ec \u0111\u00f3 l\u00e0 n\u1ed9i dung t\u1ed1t nh\u1ea5t v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t c\u1ee7a b\u1ea1n; n\u00f3 l\u00e0 n\u1ed9i dung tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. \u0110\u1ea5y l\u00e0 n\u1ed9i dung b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y khi h\u1ecd t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n chuy\u00ean v\u1ec1.<\/p>\n\n\n\n<p>V\u00ec b\u1ea1n mu\u1ed1n Google bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 n\u1ed9i dung quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n b\u1ed5 sung nhi\u1ec1u link cho n\u00f3. C\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau \u0111\u1ec3 t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung n\u1ec1n t\u1ea3ng. \u1ede \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u01b0a ra c\u00e1c t\u00f9y ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t, t\u1eeb c\u00e1c b\u00e0i post cho \u0111\u1ebfn c\u00e1c \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean trang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"them-internal-link-theo-ng\u1eef-c\u1ea3nh\">Th\u00eam internal link theo ng\u1eef c\u1ea3nh<\/h3>\n\n\n\n<p>Khi b\u1ea1n vi\u1ebft nhi\u1ec1u b\u00e0i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i li\u00ean k\u1ebft ch\u00fang v\u1edbi c\u00e1c b\u00e0i kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd cho Google v\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u1eb1ng c\u00e1c b\u00e0i vi\u1ebft n\u00e0y c\u00f3 ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn nhau. B\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c c\u00e2u trong b\u00e0i vi\u1ebft ho\u1eb7c b\u1ed5 sung li\u00ean k\u1ebft \u1edf cu\u1ed1i b\u00e0i vi\u1ebft (nh\u01b0 ki\u1ec3u b\u00e0i xem th\u00eam\/\u0111\u1ecdc th\u00eam).<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, b\u1ea1n mu\u1ed1n cho Google th\u1ea5y b\u00e0i vi\u1ebft n\u00e0o l\u00e0 b\u00e0i n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n: b\u00e0i vi\u1ebft ho\u00e0n ch\u1ec9nh nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. \u0110\u1ec3 l\u00e0m nh\u01b0 v\u1eady, b\u1ea1n ph\u1ea3i b\u1ed5 sung li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i n\u1ec1n t\u1ea3ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. V\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00ean li\u00ean k\u1ebft ng\u01b0\u1ee3c tr\u1edf l\u1ea1i (link back) t\u1eeb b\u00e0i vi\u1ebft n\u1ec1n t\u1ea3ng v\u1ec1 (c\u00e1c) b\u00e0i vi\u1ebft c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p id=\"lien-k\u1ebft-theo-ng\u1eef-c\u1ea3nh-m\u1ed9t-vi-d\u1ee5\"><strong>1. Li\u00ean k\u1ebft theo ng\u1eef c\u1ea3nh: m\u1ed9t v\u00ed d\u1ee5<\/strong><\/p>\n\n\n\n<p>Tr\u00ean blog c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft l\u00e0 n\u1ed9i dung c\u1ed1t l\u00f5i v\u1edbi ti\u00eau \u0111\u1ec1 &#8220;h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a&#8221;. Ch\u00fang t\u00f4i mu\u1ed1n b\u00e0i \u0111\u0103ng n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm Google cho t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n li\u00ean quan \u0111\u1ebfn [nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a].<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i b\u1ed5 sung c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;7 l\u1ed7i nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ea7n ph\u1ea3i tr\u00e1nh&#8221;, &#8220;Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 g\u00ec&#8221; ho\u1eb7c &#8220;T\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>&#8221; \u0111\u1ebfn b\u00e0i vi\u1ebft ch\u00ednh. V\u00e0 ch\u00fang t\u00f4i li\u00ean k\u1ebft ng\u01b0\u1ee3c t\u1eeb b\u00e0i vi\u1ebft ch\u00ednh v\u1ec1 nh\u1eefng b\u00e0i n\u00e0y. <\/p>\n\n\n\n<p>Khi l\u00e0m nh\u01b0 v\u1eady, Google s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng b\u00e0i vi\u1ebft to\u00e0n di\u1ec7n bao g\u1ed3m th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t v\u1ec1 [nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a]. Cu\u1ed1i c\u00f9ng, Google s\u1ebd th\u0103ng h\u1ea1ng cho b\u00e0i h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cao h\u01a1n c\u00e1c b\u00e0i kh\u00e1c, nh\u1eefng b\u00e0i ng\u1eafn h\u01a1n v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p id=\"b\u1ed5-sung-m\u1ee5c-cac-bai-vi\u1ebft-lien-quan-bai-d\u1ecdc-them-\u1edf-cu\u1ed1i-bai\"><strong>2. B\u1ed5 sung m\u1ee5c c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan (b\u00e0i \u0111\u1ecdc th\u00eam \u1edf cu\u1ed1i b\u00e0i)<\/strong><\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u plugin v\u00e0 module b\u1ed5 sung ho\u00e0n ch\u1ec9nh m\u1ee5c c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t plugin n\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n h\u00e3y ki\u1ec3m tra k\u1ef9 xem li\u1ec7u c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan c\u00f3 <em>th\u1ef1c s\u1ef1 l\u00e0<\/em> b\u00e0i vi\u1ebft li\u00ean quan hay kh\u00f4ng. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn, li\u00ean k\u1ebft t\u1edbi b\u00e0i vi\u1ebft theo c\u00e1ch th\u1ee7 c\u00f4ng c\u00f3 l\u1ebd l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 ch\u00fang t\u00f4i l\u00e0m tr\u00ean trang Yoast &#8211; ch\u00fang t\u00f4i l\u1ef1a ch\u1ecdn c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan theo c\u00e1ch th\u1ee7 c\u00f4ng (ho\u1eb7c v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 nho nh\u1ecf t\u1eeb c\u00f4ng c\u1ee5 internal link c\u1ee7a ch\u00fang t\u00f4i) v\u00e0 th\u00eam li\u00ean k\u1ebft t\u1edbi b\u00e0i vi\u1ebft \u0111\u00f3 \u1edf cu\u1ed1i b\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b\u1ed5-sung-cac-lien-k\u1ebft-di\u1ec1u-h\u01b0\u1edbng\">B\u1ed5 sung c\u00e1c li\u00ean k\u1ebft \u0111i\u1ec1u h\u01b0\u1edbng<\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng b\u00e0i c\u00f3 ch\u1ee7 \u0111\u1ec1 li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 b\u1ed5 sung c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i \u0111\u0103ng tr\u1ecdng t\u00e2m t\u1eeb trang ch\u1ee7 ho\u1eb7c menu \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean c\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung tr\u1ecdng t\u00e2m c\u00f3 nhi\u1ec1u th\u1ea9m quy\u1ec1n h\u01a1n. <\/p>\n\n\n\n<p>B\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi b\u00e0i vi\u1ebft quan tr\u1ecdng nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u1eefng b\u00e0i vi\u1ebft \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb li\u00ean k\u1ebft v\u00e0 l\u00e0m ch\u00fang m\u1ea1nh h\u01a1n trong m\u1eaft c\u1ee7a Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b\u1ed5-sung-lien-k\u1ebft-cho-taxonomies\">B\u1ed5 sung li\u00ean k\u1ebft cho taxonomies<\/h3>\n\n\n\n<p>Taxonomies, gi\u1ed1ng nh\u01b0 th\u01b0 m\u1ee5c v\u00e0 th\u1ebb tag gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp trang v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 Google hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 \u0111i\u1ec1u g\u00ec. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 blog, n\u00f3 c\u00f3 th\u1ec3 nh\u1eadn th\u00eam l\u1ee3i \u00edch b\u1eb1ng c\u00e1ch b\u1ed5 sung c\u00e1c internal link t\u1edbi c\u00e1c taxonomies m\u00e0 n\u00f3 thu\u1ed9c v\u1ec1. <\/p>\n\n\n\n<p>B\u1ed5 sung c\u00e1c li\u00ean k\u1ebft t\u1edbi th\u01b0 m\u1ee5c v\u00e0 th\u1ebb tag gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac c\u1ee7a blog <em>v\u00e0<\/em> gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b\u1ed5-sung-lien-k\u1ebft-t\u1edbi-bai-vi\u1ebft-ph\u1ed5-bi\u1ebfn-ho\u1eb7c-bai-vi\u1ebft-g\u1ea7n-day\">B\u1ed5 sung li\u00ean k\u1ebft t\u1edbi b\u00e0i vi\u1ebft ph\u1ed5 bi\u1ebfn ho\u1eb7c b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y<\/h3>\n\n\n\n<p>L\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n nh\u1eafc \u0111\u1ebfn l\u00e0 t\u1ea1o c\u00e1c internal link t\u1edbi c\u00e1c b\u00e0i vi\u1ebft quan tr\u1ecdng nh\u1ea5t ho\u1eb7c m\u1edbi nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n. T\u1ed1t nh\u1ea5t l\u00e0 t\u1ea1o nh\u1eefng khu v\u1ef1c nh\u01b0 v\u1eady \u1edf sidebar ho\u1eb7c ch\u00e2n trang (footer) c\u1ee7a website \u0111\u1ec3 ch\u00fang xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang v\u00e0 b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n<p>Khi gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c truy\u1ec1n t\u1edbi nh\u1eefng trang ph\u1ed5 bi\u1ebfn nh\u1ea5t\/m\u1edbi \u0111\u0103ng t\u1eeb nhi\u1ec1u trang kh\u00e1c nhau, ch\u00fang th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ea9y th\u1ee9 h\u1ea1ng. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1, c\u00e1i s\u1ebd gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp &#8211; v\u00e0 nhi\u1ec1u truy c\u1eadp h\u01a1n l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c v\u1edbi Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hi\u1ec3u-them-v\u1ec1-internal-link\"><span class=\"ez-toc-section\" id=\"3_Hieu_them_ve_internal_link\"><\/span>#3. Hi\u1ec3u th\u00eam v\u1ec1 internal link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lien-k\u1ebft-no-follow\">Li\u00ean k\u1ebft no-follow<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c li\u00ean k\u1ebft kh\u00f4ng quan tr\u1ecdng cho SEO tr\u00ean website c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u00f3 li\u00ean k\u1ebft d\u00e0nh cho vi\u1ec7c login (\u0111\u0103ng nh\u1eadp) cho kh\u00e1ch h\u00e0ng tr\u00ean trang ch\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n m\u1ea5t m\u00e1t gi\u00e1 tr\u1ecb li\u00ean k\u1ebft cho trang \u0111\u0103ng nh\u1eadp &#8211; trang v\u1ed1n kh\u00f4ng c\u1ea7n ph\u1ea3i x\u1ebfp h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Ng\u00e0y tr\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c m\u1ea5t gi\u00e1 tr\u1ecb li\u00ean k\u1ebft cho c\u00e1c li\u00ean k\u1ebft kh\u00f4ng quan tr\u1ecdng b\u1eb1ng c\u00e1ch b\u1ed5 sung th\u1ebb &#8220;no-follow&#8221; cho ch\u00fang. Th\u1ebb &#8220;no-follow&#8221; y\u00eau c\u1ea7u Google kh\u00f4ng \u0111i theo li\u00ean k\u1ebft \u0111\u00f3: v\u00ec th\u1ebf m\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u00e0o s\u1ebd b\u1ecb m\u1ea5t c\u1ea3. <\/p>\n\n\n\n<p>Gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 th\u1ebf n\u00e0y: &#8220;T\u00f4i s\u1ebd \u0111\u1ec3 no-follow cho c\u00e1c li\u00ean k\u1ebft \u00edt quan tr\u1ecdng \u0111\u1ec3 c\u00e1c li\u00ean k\u1ebft quan tr\u1ecdng nh\u1ea5t c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb li\u00ean k\u1ebft h\u01a1n&#8221;. Vi\u1ec7c n\u00e0y ng\u00e0y x\u01b0a v\u1eabn ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf, nh\u01b0ng Google \u0111\u00e3 tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n. Gi\u1edd \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft cho c\u00e1c li\u00ean k\u1ebft no-follow kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n qua c\u00e1c trang kh\u00e1c tr\u00ean trang. <\/p>\n\n\n\n<p>Link no-follow s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 m\u1ed9t li\u00ean k\u1ebft l\u00e0 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft cho link \u0111\u00f3 s\u1ebd b\u1ecb m\u1ea5t (t\u1ee9c l\u00e0 gi\u00e1 b\u1ecb m\u1ea5t \u0111\u00f3 s\u1ebd kh\u00f4ng chuy\u1ec3n qua cho c\u00e1c link follow nh\u01b0 ng\u00e0y x\u01b0a n\u1eefa). V\u00ec th\u1ebf s\u1ebd c\u00f3 \u00fd ngh\u0129a h\u01a1n, t\u1ed1t h\u01a1n khi c\u00f3 \u00edt li\u00ean k\u1ebft tr\u00ean trang thay v\u00ec c\u00f3 m\u1ed9t s\u1ed1 li\u00ean k\u1ebft &#8220;no-follow&#8221;.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c b\u1ed5 sung th\u1ebb &#8220;no-follow&#8221; kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c trang nh\u1eafm \u0111\u1ebfn kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. N\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n c\u00e1c b\u00e0i vi\u1ebft hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, b\u1ea1n ph\u1ea3i b\u1ed5 sung th\u1ebb &#8220;no-index&#8221; cho n\u00f3. <\/p>\n\n\n\n<p>Th\u1ebb &#8220;no-index&#8221; ngh\u0129a l\u00e0 Google kh\u00f4ng render trang c\u00f3 th\u1ebb \u0111\u00f3 v\u00e0 kh\u00f4ng \u0111\u01b0a n\u1ed9i dung \u0111\u00f3 v\u00e0o ch\u1ec9 m\u1ee5c c\u1ee7a Google \u0111\u1ec3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"van-b\u1ea3n-neo\">V\u0103n b\u1ea3n neo<\/h3>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh li\u00ean k\u1ebft n\u00e0o c\u1ea7n ph\u1ea3i c\u00f3 tr\u00ean trang v\u00e0 trang n\u00e0o c\u1ea7n ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb li\u00ean k\u1ebft, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng ti\u1ebfp theo l\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a>. <\/p>\n\n\n\n<p>V\u0103n b\u1ea3n neo l\u00e0 v\u0103n b\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng click m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y. L\u1ea5y v\u00ed d\u1ee5, v\u0103n b\u1ea3n neo c\u1ee7a hai li\u00ean k\u1ebft n\u1ed9i b\u1ed9 b\u00ean d\u01b0\u1edbi l\u00e0 &#8220;x\u00e2y d\u1ef1ng li\u00ean k\u1ebft&#8221; v\u00e0 &#8220;k\u1ef9 thu\u1eadt SEO m\u0169 tr\u1eafng&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"345\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/2-lien-ket-noi-bo.png\" alt=\"2 li\u00ean k\u1ebft n\u1ed9i b\u1ed9\" class=\"wp-image-12555\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/2-lien-ket-noi-bo.png 811w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/2-lien-ket-noi-bo-300x128.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/2-lien-ket-noi-bo-768x327.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/2-lien-ket-noi-bo-585x249.png 585w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>\n\n\n<p>N\u1ebfu b\u1ea1n t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c v\u0103n b\u1ea3n neo, b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y nguy hi\u1ec3m cho website c\u1ee7a b\u1ea1n. V\u00e0 khi n\u00f3i v\u1ec1 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c, \u00fd c\u1ee7a ch\u00fang t\u00f4i c\u00f3 ngh\u0129a l\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a (keyword stuffing). <\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ea5t c\u1ea3 v\u0103n b\u1ea3n neo l\u00e0 c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a v\u00e0 Google s\u1ebd \u0111\u1ec3 website c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Google \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 hi\u1ec3u r\u1eb1ng n\u1ed9i dung xung quanh v\u0103n b\u1ea3n neo n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a h\u01a1n l\u00e0 ch\u00ednh b\u1ea3n th\u00e2n v\u0103n b\u1ea3n neo \u0111\u00f3. <\/p>\n\n\n\n<p>V\u00ec th\u1ebf c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 v\u0103n b\u1ea3n neo tr\u00f4ng th\u1eadt t\u1ef1 nhi\u00ean trong n\u1ed9i dung c\u1ee7a b\u1ea1n: c\u0169ng \u1ed5n th\u00f4i khi b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a, nh\u01b0ng \u0111\u1eebng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a gi\u1ed1ng nhau y h\u1ec7t cho m\u1ecdi li\u00ean k\u1ebft \u0111\u1ec3 l\u00e0m v\u0103n b\u1ea3n neo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d\u1ec5-dang-internal-link-v\u1edbi-phien-b\u1ea3n-cao-c\u1ea5p-c\u1ee7a-plugin-yoast-seo\"><span class=\"ez-toc-section\" id=\"4_De_dang_internal_link_voi_phien_ban_cao_cap_cua_plugin_Yoast_SEO\"><\/span>#4. D\u1ec5 d\u00e0ng internal link v\u1edbi phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a plugin Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Phi\u00ean b\u1ea3n cao c\u1ea5p (tr\u1ea3 ph\u00ed) c\u1ee7a plugin Yoast SEO gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac internal link v\u1edbi c\u00f4ng c\u1ee5 g\u1ee3i \u00fd internal link, c\u00e1i s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn. Khi b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft li\u00ean quan b\u1eb1ng c\u00e1c k\u00e9o li\u00ean k\u1ebft v\u00e0o trong tr\u00ecnh bi\u00ean t\u1eadp.<\/p>\n\n\n\n<p>Plugin c\u0169ng bao g\u1ed3m l\u1ef1a ch\u1ecdn \u0111\u00e1nh d\u1ea5u b\u00e0i vi\u1ebft quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u1ed9i dung tr\u1ecdng t\u00e2m, c\u00e1i n\u00f3i cho c\u00f4ng c\u1ee5 g\u1ee3i \u00fd hi\u1ec3n th\u1ecb n\u1ed9i dung tr\u1ecdng t\u00e2m v\u00e0o v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a danh s\u00e1ch, v\u00ec th\u1ebf b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd qu\u00ean li\u00ean k\u1ebft t\u1edbi n\u00f3!<\/p>\n\n\n\n<p>Trong <a href=\"https:\/\/kiencang.net\/yoast-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed c\u1ee7a plugin Yoast SEO<\/a>, b\u1ea1n c\u0169ng s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 h\u1eefu \u00edch g\u1ecdi l\u00e0 \u0111\u1ebfm v\u0103n b\u1ea3n li\u00ean k\u1ebft. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ebfm internal link trong b\u00e0i vi\u1ebft v\u00e0 internal link tr\u1ecf \u0111\u1ebfn b\u00e0i vi\u1ebft \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 nh\u1eadn ra b\u00e0i \u0111\u0103ng n\u00e0o c\u1ea7n li\u00ean k\u1ebft \u0111\u1ebfn nhi\u1ec1u trang h\u01a1n ho\u1eb7c b\u00e0i \u0111\u0103ng n\u00e0o c\u1ea7n <em>nh\u1eadn<\/em> th\u00eam nhi\u1ec1u li\u00ean k\u1ebft. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u gi\u00fap b\u1ea1n l\u00e0m vi\u1ec7c c\u00f3 ch\u1ee7 \u0111\u00edch h\u01a1n tr\u00ean c\u1ea5u tr\u00fac website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 d\u1ec5 t\u00ecm th\u1ea5y c\u00e1c b\u00e0i vi\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn, Yoast SEO phi\u00ean b\u1ea3n cao c\u1ea5p c\u00f2n c\u00f3 b\u1ed9 l\u1ecdc c\u00e1c trang m\u1ed3 c\u00f4i. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng cho ph\u00e9p b\u1ea1n t\u00ecm ra b\u00e0i vi\u1ebft n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 trang n\u00e0o (thu\u1ed9c trang web c\u1ee7a b\u1ea1n) li\u00ean k\u1ebft \u0111\u1ebfn. V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng b\u1ed9 l\u1ecdc, vi\u1ec7c t\u00ecm ki\u1ebfm b\u00e0i vi\u1ebft quan tr\u1ecdng c\u1ea7n th\u00eam internal link gi\u1edd l\u00e0 chuy\u1ec7n h\u1ebft s\u1ee9c d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lien-k\u1ebft-d\u1ebfn-n\u1ed9i-dung-c\u1ee7a-b\u1ea1n\"><span class=\"ez-toc-section\" id=\"5_Lien_ket_den_noi_dung_cua_ban\"><\/span>#5. Li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00e1c li\u00ean k\u1ebft, n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng! V\u1edbi chi\u1ebfn l\u01b0\u1ee3c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u1eefng ch\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 cho th\u1ea5y n\u1ed9i dung n\u00e0o l\u00e0 li\u00ean quan v\u00e0 b\u00e0i vi\u1ebft n\u00e0o tr\u00ean website c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 gi\u00e1 tr\u1ecb nh\u1ea5t. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0m theo c\u00e1c h\u01b0\u1edbng d\u1eabn trong b\u00e0i vi\u1ebft n\u00e0y, c\u1ea3 Google v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd hi\u1ec3u website t\u1ed1t h\u01a1n, v\u00e0 do \u0111\u00f3 l\u1ea1i l\u00e0m t\u0103ng c\u01a1 h\u1ed9i website \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Internal linking for SEO: Why and how c\u1ee7a Meike Hendriks, trang Yoast SEO)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao, n\u00f3 c\u1ea7n c\u00e1c li\u00ean k\u1ebft. Google t\u00ecm th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng nh\u1ea5t khi b\u00e0i vi\u1ebft \u0111\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb \u0111\u00e2u \u0111\u00f3 tr\u00ean th\u1ebf gi\u1edbi web. Internal link (c\u00f2n g\u1ecdi l\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9) c\u0169ng k\u1ebft n\u1ed1i c\u00e1c &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"description\" content=\"N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u c\u0103n b\u1ea3n v\u1ec1 internal link th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00edch h\u1ee3p. N\u00f3 cho b\u1ea1n th\u1ea5y internal link \u0111\u00f3ng g\u00f3p th\u1ebf n\u00e0o trong c\u1ea5u tr\u00fac trang, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang tr\u00f4ng quan tr\u1ecdng h\u01a1n trong m\u1eaft m\u00e1y t\u00ecm ki\u1ebfm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/internal-link\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u c\u0103n b\u1ea3n v\u1ec1 internal link th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00edch h\u1ee3p. N\u00f3 cho b\u1ea1n th\u1ea5y internal link \u0111\u00f3ng g\u00f3p th\u1ebf n\u00e0o trong c\u1ea5u tr\u00fac trang, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang tr\u00f4ng quan tr\u1ecdng h\u01a1n trong m\u1eaft m\u00e1y t\u00ecm ki\u1ebfm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/internal-link\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T00:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T07:39:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO? &#8226; Ki\u1ebfn c\u00e0ng","description":"N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u c\u0103n b\u1ea3n v\u1ec1 internal link th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00edch h\u1ee3p. N\u00f3 cho b\u1ea1n th\u1ea5y internal link \u0111\u00f3ng g\u00f3p th\u1ebf n\u00e0o trong c\u1ea5u tr\u00fac trang, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang tr\u00f4ng quan tr\u1ecdng h\u01a1n trong m\u1eaft m\u00e1y t\u00ecm ki\u1ebfm.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/internal-link\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO? &#8226; Ki\u1ebfn c\u00e0ng","og_description":"N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u c\u0103n b\u1ea3n v\u1ec1 internal link th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00edch h\u1ee3p. N\u00f3 cho b\u1ea1n th\u1ea5y internal link \u0111\u00f3ng g\u00f3p th\u1ebf n\u00e0o trong c\u1ea5u tr\u00fac trang, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang tr\u00f4ng quan tr\u1ecdng h\u01a1n trong m\u1eaft m\u00e1y t\u00ecm ki\u1ebfm.","og_url":"https:\/\/kiencang.net\/internal-link\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2021-08-18T00:52:00+00:00","article_modified_time":"2022-08-24T07:39:30+00:00","og_image":[{"width":1010,"height":528,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/internal-link-minh-hoa.png","type":"image\/png"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"13 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/internal-link\/","url":"https:\/\/kiencang.net\/internal-link\/","name":"T\u1ea1i sao internal link l\u1ea1i quan tr\u1ecdng trong SEO? &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2021-08-18T00:52:00+00:00","dateModified":"2022-08-24T07:39:30+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"description":"N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u c\u0103n b\u1ea3n v\u1ec1 internal link th\u00ec \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00edch h\u1ee3p. 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