{"id":12455,"date":"2019-08-12T03:37:07","date_gmt":"2019-08-12T03:37:07","guid":{"rendered":"https:\/\/kiencang.net\/?p=12455"},"modified":"2022-02-12T08:45:54","modified_gmt":"2022-02-12T01:45:54","slug":"seo-off-page-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/seo-off-page-la-gi\/","title":{"rendered":"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?"},"content":{"rendered":"\n<p>N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\">c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google<\/a> m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ed5 nhi\u1ec1u m\u1ed3 h\u00f4i v\u00e0 n\u01b0\u1edbc m\u1eaft v\u00e0o n\u1ed9i dung th\u00ec c\u00f3 th\u1ec3 SEO offpage ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ea5y \u1ea1.<\/p>\n\n\n\n<p>SEO \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m c\u0103n b\u1ea3n: <a href=\"https:\/\/kiencang.net\/seo-onpage\/\"><em>SEO onpage<\/em><\/a> v\u00e0 <em>SEO offpage<\/em>.<\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi xem SEO offpage \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>, nh\u01b0ng th\u1ef1c ra kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d717aa9b0\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d717aa9b0\"  type=\"checkbox\" id=\"item-6577d717aa9b0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#SEO_offpage_la_gi\" title=\"SEO offpage l\u00e0 g\u00ec?\">SEO offpage l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#SEO_on-page_va_SEO_offpage\" title=\"SEO on-page v\u00e0 SEO offpage\">SEO on-page v\u00e0 SEO offpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#Tai_sao_SEO_offpage_lai_quan_trong\" title=\"T\u1ea1i sao SEO offpage l\u1ea1i quan tr\u1ecdng?\">T\u1ea1i sao SEO offpage l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#Cac_yeu_to_offpage_lien_quan_den_lien_ket\" title=\"C\u00e1c y\u1ebfu t\u1ed1 offpage li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft\">C\u00e1c y\u1ebfu t\u1ed1 offpage li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#Cac_yeu_to_offpage_khong_lien_quan_den_lien_ket\" title=\"C\u00e1c y\u1ebfu t\u1ed1 offpage kh\u00f4ng li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft\">C\u00e1c y\u1ebfu t\u1ed1 offpage kh\u00f4ng li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/#Vai_suy_nghi_cuoi\" title=\"V\u00e0i suy ngh\u0129 cu\u1ed1i\">V\u00e0i suy ngh\u0129 cu\u1ed1i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"seo-offpage-la-gi\"><span class=\"ez-toc-section\" id=\"SEO_offpage_la_gi\"><\/span>SEO offpage l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO offpage l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 n\u1ed7 l\u1ef1c n\u00e0o ngo\u00e0i website \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a n\u00f3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (backlink) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c n\u00e0y, nh\u01b0ng qu\u1ea3 th\u1ef1c c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf m\u00e0 th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-on-page-va-seo-offpage\"><span class=\"ez-toc-section\" id=\"SEO_on-page_va_SEO_offpage\"><\/span>SEO on-page v\u00e0 SEO offpage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO on-page l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng <em>l\u00e0m ch\u1ee7 ho\u00e0n to\u00e0n<\/em>, trong khi \u0111\u00f3 v\u1edbi SEO offpage th\u00ec th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i v\u1eady.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu t\u00f4i ti\u1ebfp c\u1eadn (th\u01b0\u1eddng th\u00f4ng qua g\u1eedi email) v\u00e0 h\u1ecfi ai \u0111\u00f3 r\u1eb1ng h\u1ecd c\u00f3 mu\u1ed1n li\u00ean k\u1ebft \u0111\u1ebfn trang c\u1ee7a t\u00f4i hay kh\u00f4ng, \u0111\u1ea5y l\u00e0 SEO offpage. T\u1ea1i sao? B\u1edfi v\u00ec t\u00f4i kh\u00f4ng thay \u0111\u1ed5i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec tr\u00ean website c\u1ee7a t\u00f4i trong su\u1ed1t qu\u00e1 tr\u00ecnh \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu t\u00f4i <a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 website<\/a> b\u1eb1ng c\u00e1ch <a href=\"https:\/\/kiencang.net\/toi-uu-hoa-anh-tren-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<\/a>, th\u1ebf th\u00ec \u0111\u00e2y l\u1ea1i l\u00e0 SEO on-page, b\u1edfi v\u00ec t\u00f4i th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1eebng b\u1ed1i r\u1ed1i trong vi\u1ec7c ph\u00e2n bi\u1ec7t chi\u1ebfn thu\u1eadt SEO c\u1ee5 th\u1ec3 n\u00e0o l\u00e0 on-page hay offpage, th\u00ec c\u00f3 m\u1ed9t m\u1eb9o \u0111\u1ec3 ph\u00e2n bi\u1ec7t, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh xem li\u1ec7u n\u00f3 c\u00f3 ho\u00e0n to\u00e0n n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n? N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, th\u00ec g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn n\u00f3 l\u00e0 chi\u1ebfn thu\u1eadt SEO offpage.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 offpage m\u00e0 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 ho\u00e0n to\u00e0n, th\u00ed d\u1ee5 nh\u01b0 Google My Business \/ Google doanh nghi\u1ec7p c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1i-sao-seo-offpage-l\u1ea1i-quan-tr\u1ecdng\"><span class=\"ez-toc-section\" id=\"Tai_sao_SEO_offpage_lai_quan_trong\"><\/span>T\u1ea1i sao SEO offpage l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 ngo\u00e0i trang (offpage) khi quy\u1ebft \u0111\u1ecbnh khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u n\u00f3 gi\u00fap th\u0103ng h\u1ea1ng trang web. C\u00e1c li\u00ean k\u1ebft l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong s\u1ed1 \u0111\u00f3, nh\u01b0ng c\u00f2n c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<p>V\u00ec l\u00fd do \u0111\u00f3, s\u1ebd c\u00f3 nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng khi m\u00e0 b\u1ea1n ch\u1ec9 thu\u1ea7n t\u00fay tr\u00f4ng c\u1eady v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1ed1t nh\u1eb1m ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3:<\/p>\n\n\n\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m vi\u1ebft b\u00e0i n\u00e0y, trang d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a <em>The Times<\/em> x\u1ebfp h\u1ea1ng s\u1ed1 #1 \u1edf Anh cho t\u1eeb kh\u00f3a &#8220;best places to live \/ n\u01a1i n\u00e0o \u0111\u00e1ng s\u1ed1ng nh\u1ea5t&#8221;:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"704\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/noi-nao-dang-song-nhat.gif\" alt=\"n\u01a1i n\u00e0o \u0111\u00e1ng s\u1ed1ng nh\u1ea5t\" class=\"wp-image-12456\"\/><\/figure><\/div>\n\n\n\n<p>Ngay c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, n\u00f3 c\u00f3 v\u1ebb l\u00e0 n\u1ed9i dung ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng. V\u00ec th\u1ebf ch\u1eb3ng c\u00f3 v\u1ebb g\u00ec l\u00e0 \u0111i\u00ean r\u1ed3 c\u1ea3 n\u1ebfu gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao v\u00ec l\u00fd do \u0111\u00f3 (n\u1ed9i dung t\u1ed1t). D\u1ea7u v\u1eady, ngay khi b\u1ea1n click v\u00e0o b\u1ea5t c\u1ee9 \u0111\u1ecba \u0111i\u1ec3m n\u00e0o, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i c\u1ed5ng n\u1ed9i dung (y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd) nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"537\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-noi-dung.png\" alt=\"c\u1ed5ng n\u1ed9i dung\" class=\"wp-image-12457\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-noi-dung.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-noi-dung-300x210.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-noi-dung-585x409.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00ec l\u00fd do \u0111\u00f3 trang n\u00e0y kh\u00f4ng th\u1ef1c s\u1ef1 mang gi\u00e1 tr\u1ecb th\u1ef1c cho h\u1ea7u h\u1ebft nh\u1eefng ai truy c\u1eadp n\u00f3&#8230;v\u00e0 n\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c x\u1ebfp v\u1ecb tr\u00ed top \u0111\u1ea7u.<\/p>\n\n\n\n<p>M\u1ed9t trang x\u1ee9ng \u0111\u00e1ng h\u01a1n nhi\u1ec1u s\u1ebd l\u00e0 <a href=\"https:\/\/livability.com\/best-places\/top-100-best-places-to-live\/2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trang n\u00e0y<\/a>, n\u00f3 hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean th\u0103m d\u00f2 1000 ng\u01b0\u1eddi v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m \u0111\u00e1ng s\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"149\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/dia-diem-dang-song-nhat-trang-khac.png\" alt=\"\u0111\u1ecba \u0111i\u1ec3m \u0111\u00e1ng s\u1ed1ng nh\u1ea5t trang kh\u00e1c\" class=\"wp-image-12458\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/dia-diem-dang-song-nhat-trang-khac.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/dia-diem-dang-song-nhat-trang-khac-300x66.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/dia-diem-dang-song-nhat-trang-khac-585x128.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u1ea7n xem x\u00e9t \u0111i\u1ec1u n\u00e0y d\u01b0\u1edbi quan \u0111i\u1ec3m c\u1ee7a SEO offpage, l\u00fd do \u0111\u1ec3 trang tr\u01b0\u1edbc \u0111\u00e1nh b\u1ea1i trang sau kh\u00f4ng ph\u1ea3i v\u00ec n\u1ed9i dung t\u1ed1t h\u01a1n m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 do <em>c\u00e1c y\u1ebfu t\u1ed1 offpage<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-y\u1ebfu-t\u1ed1-offpage-lien-quan-d\u1ebfn-lien-k\u1ebft\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_offpage_lien_quan_den_lien_ket\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 offpage li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Backlink c\u00f3 l\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong SEO offpage.<\/p>\n\n\n\n<p>T\u1ea1i sao \u01b0? B\u1edfi v\u00ec m\u00e1y t\u00ecm ki\u1ebfm Google \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1i g\u1ecdi l\u00e0 <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\">PageRank<\/a>: m\u1ed9t thu\u1eadt to\u00e1n d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng backlink tr\u1ecf t\u1edbi m\u1ed9t trang c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 chuy\u00ean gia SEO xem PageRank l\u00e0 \u00fd t\u01b0\u1edfng \u0111\u00e3 l\u1ed7i th\u1eddi, nh\u01b0ng v\u1eeba m\u1edbi n\u0103m ngo\u00e1i th\u00f4i, Google x\u00e1c nh\u1eadn r\u1eb1ng n\u00f3 <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\">v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/a>.<\/p>\n\n\n\n<p>\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta th\u1ea5y c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan r\u00f5 r\u00e0ng gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 (ch\u1ec9 t\u00ednh c\u00e1c website duy nh\u1ea5t) v\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a n\u00f3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12459 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-tu-khoa-duoc-xep-hang.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n v\u00e0 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng\" class=\"wp-image-12459\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-tu-khoa-duoc-xep-hang.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-tu-khoa-duoc-xep-hang-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-tu-khoa-duoc-xep-hang-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-tu-khoa-duoc-xep-hang-263x175.png 263w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Tr\u1ee5c tung l\u00e0 s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, c\u00f2n tr\u1ee5c ho\u00e0nh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u1eeb kho\u00e1 m\u1ed9t trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 100. Nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean 920 tri\u1ec7u trang web trong ch\u1ec9 m\u1ee5c c\u1ee7a Ahrefs Content Explorer<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8230;\u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn m\u1ed9t danh s\u00e1ch ng\u1eafn g\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 offpage li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-s\u1ed1-l\u01b0\u1ee3ng-cac-ten-mi\u1ec1n-tr\u1ecf-v\u1ec1\">1.&nbsp; S\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/h3>\n\n\n\n<p>Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 kh\u00f4ng ch\u1ec9 t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng cao h\u01a1n, m\u00e0 n\u00f3 c\u00f2n \u0111em l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12460 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-12460\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/so-luong-ten-mien-va-luu-luong-truy-cap-263x175.png 263w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Tr\u1ee5c tung l\u00e0 s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, tr\u1ee5c ho\u00e0nh l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, s\u01a1 \u0111\u1ed3 cho th\u1ea5y ch\u00fang c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan thu\u1eadn<\/figcaption><\/figure><\/div>\n\n\n\n<p>L\u01b0u \u00fd l\u00e0 \u0111\u00e2y ch\u1ec9 l\u00e0 nghi\u00ean c\u1ee9u t\u01b0\u01a1ng quan. N\u00f3 kh\u00f4ng ch\u1ee9ng minh r\u1eb1ng ch\u00fang c\u00f3 m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra xem c\u00f3 bao nhi\u00eau backlink m\u00e0 trang web c\u1ee7a b\u1ea1n c\u00f3, h\u00e3y copy-paste t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n v\u00e0o Ahrefs&#8217; Site Explorer ho\u1eb7c <a href=\"https:\/\/ahrefs.com\/backlink-checker\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f4ng c\u1ee5 ki\u1ec3m tra backlink mi\u1ec5n ph\u00ed c\u1ee7a Ahrefs<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"197\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-cu-kiem-tra-backlink-ahrefs.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1\" class=\"wp-image-12462\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-cu-kiem-tra-backlink-ahrefs.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-cu-kiem-tra-backlink-ahrefs-300x87.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cong-cu-kiem-tra-backlink-ahrefs-585x169.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ahrefs.com c\u00f3 4,11 tri\u1ec7u backlink t\u1eeb 31,2 ng\u00e0n t\u00ean mi\u1ec1n \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n<p>D\u1ea7u sao m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 x\u00e2y d\u1ef1ng nhi\u1ec1u backlink h\u01a1n t\u1edbi trang web c\u1ee7a b\u1ea1n, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng ch\u00fang tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang m\u00e0 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft v\u00e0 video v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft. H\u00e3y xem b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-lien-k\u1ebft-co-tinh-th\u1ea9m-quy\u1ec1n\">2. Li\u00ean k\u1ebft c\u00f3 t\u00ednh th\u1ea9m quy\u1ec1n<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ec1u nh\u01b0 nhau. Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 PageRank l\u00e0m vi\u1ec7c. C\u00e1c li\u00ean k\u1ebft c\u00f3 &#8220;t\u00ednh th\u1ea9m quy\u1ec1n&#8221; cao h\u01a1n th\u00ec c\u00f3 nhi\u1ec1u th\u1ea9m quy\u1ec1n h\u01a1n n\u00f3 truy\u1ec1n cho trang m\u00e0 n\u00f3 li\u00ean k\u1ebft \u0111\u1ebfn. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t li\u00ean k\u1ebft t\u1eeb trang c\u00f3 t\u00ednh th\u1ea9m quy\u1ec1n cao gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi li\u00ean k\u1ebft t\u1eeb trang c\u00f3 t\u00ednh th\u1ea9m quy\u1ec1n th\u1ea5p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"769\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec.png\" alt=\"c\u00e1ch page rank l\u00e0m vi\u1ec7c\" class=\"wp-image-12467\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-300x300.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cach-page-rank-lam-viec-585x585.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e2u h\u1ecfi l\u00fac n\u00e0y l\u00e0, l\u00e0m sao b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c &#8220;t\u00ednh th\u1ea9m quy\u1ec1n&#8221; c\u1ee7a m\u1ed9t trang web?<\/p>\n\n\n\n<p>Google t\u1eebng c\u00f4ng b\u1ed1 \u0111i\u1ec3m s\u1ed1 c\u00f4ng khai PageRank, nh\u01b0ng h\u1ecd \u0111\u00e3 ng\u1eebng l\u00e0m th\u1ebf t\u1eeb n\u0103m 2016. Trong khi kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 l\u00e0 b\u1ea3n sao ch\u00ednh x\u00e1c cho PageRank, c\u00f3 m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, m\u1ed9t trong s\u1ed1 ch\u00fang l\u00e0 <a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\">URL Rating c\u1ee7a Ahrefs<\/a>.<\/p>\n\n\n\n<p>UR cho th\u1ea5y s\u1ee9c m\u1ea1nh h\u1ed3 s\u01a1 backlink c\u1ee7a m\u1ed9t URL c\u1ee5 th\u1ec3, n\u1eb1m tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 100.<\/p>\n\n\n\n<p>\u0110\u1ec3 xem ch\u1ec9 s\u1ed1 UR cho b\u1ea5t k\u1ef3 trang web n\u00e0o, b\u1ea1n ch\u1ec9 c\u1ea7n paste URL \u0111\u00f3 v\u00e0o Ahrefs Site Explorer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"196\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chi-so-url-rating.png\" alt=\"ch\u1ec9 s\u1ed1 url rating\" class=\"wp-image-12468\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chi-so-url-rating.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chi-so-url-rating-300x86.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/chi-so-url-rating-585x169.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y URL Rating c\u1ee7a b\u1ea5t c\u1ee9 trang web gi\u1edbi thi\u1ec7u n\u00e0o trong ph\u1ea7n b\u00e1o c\u00e1o backlinks.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a m\u1ed9t li\u00ean k\u1ebft khi nghi\u00ean c\u1ee9u c\u01a1 h\u1ed9i t\u00ecm ki\u1ebfm backlink.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"389\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/backlinks-report-ur.png\" alt=\"ch\u1ec9 s\u1ed1 UR\" class=\"wp-image-12469\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/backlinks-report-ur.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/backlinks-report-ur-300x172.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/backlinks-report-ur-585x335.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, theo nghi\u00ean c\u1ee9u t\u1eeb 14 tri\u1ec7u trang web c\u1ee7a ch\u00fang t\u00f4i, UR c\u00f3 t\u01b0\u01a1ng quan t\u1ed1t v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"881\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tuong-quan-UR-va-luu-luong-truy-cap.png\" alt=\"t\u01b0\u01a1ng quan gi\u1eefa UR v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-12470\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tuong-quan-UR-va-luu-luong-truy-cap.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tuong-quan-UR-va-luu-luong-truy-cap-262x300.png 262w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/tuong-quan-UR-va-luu-luong-truy-cap-585x671.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-dofollow-va-nofollow\">3. Dofollow v\u00e0 nofollow<\/h3>\n\n\n\n<p>Google kh\u00f4ng chuy\u1ec3n PageRank n\u1ebfu trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft l\u00e0 li\u00ean k\u1ebft ki\u1ec3u nofollow (v\u00ed d\u1ee5 li\u00ean k\u1ebft v\u1edbi th\u1ebb tag rel=&#8221;nofollow&#8221;), v\u00ec th\u1ebf c\u00f3 khuynh h\u01b0\u1edbng \u01b0u ti\u00ean cho vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft d\u1ea1ng &#8220;dofollow&#8221;.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c li\u00ean k\u1ebft tr\u00ean web l\u00e0 dofollow, nh\u01b0ng m\u1ed9t s\u1ed1 trang web nh\u01b0 Forbes s\u1eed d\u1ee5ng &#8220;nofollow&#8221; cho h\u1ea7u h\u1ebft c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i. V\u00ec th\u1ebf n\u1ebfu b\u1ea1n t\u00edch c\u1ef1c x\u00e2y d\u1ef1ng ho\u1eb7c theo \u0111u\u1ed5i c\u00e1c li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang web c\u1ee5 th\u1ec3, c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 c\u00e1c li\u00ean k\u1ebft ngo\u00e0i c\u00f3 d\u1ea1ng dofollow.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u00e3y c\u00e0i <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/nofollow\/dfogidghaigoomjdeacndafapdijmiid?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u1ee9ng d\u1ee5ng Chrome m\u1edf r\u1ed9ng c\u00f3 t\u00ean nofollow<\/a>, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n highlight (l\u00e0m n\u1ed5i b\u1eadt) c\u00e1c li\u00ean k\u1ebft nofollow tr\u00ean trang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"288\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-nofollow.png\" alt=\"c\u00e1c li\u00ean k\u1ebft nofollow\" class=\"wp-image-12465\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-nofollow.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-nofollow-300x127.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/lien-ket-nofollow-585x248.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ecdc nhi\u1ec1u b\u00e1o c\u00e1o trong Ahrefs Site Explorer \u0111\u1ec3 xem ch\u1ec9 c\u00e1c li\u00ean k\u1ebft &#8220;dofollow&#8221;. M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y l\u00e0 h\u1eefu \u00edch khi nghi\u00ean c\u1ee9u v\u00e0 \u01b0u ti\u00ean c\u00e1c c\u01a1 h\u1ed9i ki\u1ebfm backlink.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"329\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/loc-lien-ket-dofollow.png\" alt=\"l\u1ecdc li\u00ean k\u1ebft dofollow\" class=\"wp-image-12466\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/loc-lien-ket-dofollow.png 575w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/loc-lien-ket-dofollow-300x172.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea5t nhi\u00ean, <strong>c\u00e1c li\u00ean k\u1ebft nofollow v\u1eabn c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh<\/strong>. Ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u (referral traffic), c\u00e1i c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c d\u00f9 kh\u00f4ng tr\u1ef1c ti\u1ebfp l\u00ean SEO. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1ecf nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, b\u1ea1n c\u1ea7n \u0111\u1ec3 \u00fd \u01b0u ti\u00ean nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-van-b\u1ea3n-neo\">4. V\u0103n b\u1ea3n neo<\/h3>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">V\u0103n b\u1ea3n neo<\/a> li\u00ean quan \u0111\u1ebfn v\u0103n b\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c click, t\u1ee9c l\u00e0 c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean k\u1ebft t\u1eeb trang n\u1ecd \u0111\u1ebfn trang kia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"317\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo.png\" alt=\"v\u0103n b\u1ea3n neo\" class=\"wp-image-12463\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-300x140.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-585x273.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>Google tuy\u00ean b\u1ed1 trong b\u1eb1ng s\u00e1ng ch\u1ebf g\u1ed1c PageRank c\u1ee7a h\u1ecd nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Google tri\u1ec3n khai nhi\u1ec1u k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, trong \u0111\u00f3 c\u00f3 page rank, <strong>v\u0103n b\u1ea3n neo<\/strong> v\u00e0 th\u00f4ng tin li\u00ean quan g\u1ea7n (proximity information).<\/p><\/blockquote>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, backlink v\u1edbi v\u0103n b\u1ea3n neo t\u01b0\u01a1ng \u1ee9ng li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a trang web c\u1ee7a b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c sau khi th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u, v\u00e0 ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa vi\u1ec7c kh\u1edbp v\u0103n b\u1ea3n neo ch\u00ednh x\u00e1c, kh\u1edbp c\u1ee5m t\u1eeb v\u00e0 kh\u1edbp m\u1ed9t ph\u1ea7n &#8211; m\u1eb7c d\u00f9 ch\u00eanh l\u1ec7ch l\u00e0 r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"520\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-thu-hang.png\" alt=\"v\u0103n b\u1ea3n neo v\u00e0 th\u1ee9 h\u1ea1ng\" class=\"wp-image-12464\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-thu-hang.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-thu-hang-300x203.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/van-ban-neo-thu-hang-585x396.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u kh\u00f4ng may l\u00e0 n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c <a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\">SEO m\u0169 tr\u1eafng<\/a>, b\u1ea1n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u0103n b\u1ea3n neo m\u00e0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c (ngo\u1ea1i tr\u1eeb v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n guest blogging \/ b\u00e0i vi\u1ebft kh\u00e1ch).<\/p>\n\n\n\n<p>Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n c\u00f3 quy\u1ec1n l\u00e0m ch\u1ee7 v\u0103n b\u1ea3n neo c\u1ee7a c\u00e1c li\u00ean k\u1ebft b\u00ean ngo\u00e0i m\u00e0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c, th\u00ec n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec1u g\u00ec \u0111\u00f3 <em>t\u1ed1t qu\u00e1 m\u1ee9c<\/em>. <a href=\"https:\/\/kiencang.net\/google-penguin\/\"><strong>Penguin<\/strong> &#8211; c\u00e1i gi\u1edd l\u00e0 m\u1ed9t ph\u1ea7n trong thu\u1eadt to\u00e1n l\u00f5i c\u1ee7a Google<\/a> s\u1ebd ph\u1ea1t c\u00e1c trang c\u1ed1 g\u1eafng thao t\u00fang x\u1ebfp h\u1ea1ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1edbi v\u0103n b\u1ea3n neo gi\u00e0u t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>\u0110i\u1ec1u may m\u1eafn l\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u00f4ng th\u01b0\u1eddng \u0111\u1ec1u th\u1ef1c hi\u1ec7n li\u00ean k\u1ebft \u0111\u1ebfn trang kh\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 li\u00ean quan. N\u1ebfu b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 ch\u1ee7 \u0111\u1ec1 A, th\u00ec kh\u1ea3 n\u0103ng cao l\u00e0 ai \u0111\u00f3 s\u1ebd li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n v\u1edbi v\u0103n b\u1ea3n neo c\u0169ng li\u00ean quan \u0111\u1ebfn A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-s\u1ef1-lien-quan\">5 . S\u1ef1 li\u00ean quan<\/h3>\n\n\n\n<p>Backlink l\u00e0 phi\u1ebfu b\u1ea7u c\u00f3 gi\u00e1 tr\u1ecb. N\u1ebfu m\u1ed9t trang li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n, h\u1ecd \u0111ang ch\u1ee9ng nh\u1eadn cho ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung ho\u1eb7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c b\u1ea7u ch\u1ecdn \u0111\u1ec1u ngang b\u1eb1ng nhau. S\u1ef1 li\u00ean quan c\u1ee7a website li\u00ean k\u1ebft v\u00e0 c\u1ee7a trang web c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch v\u1edbi m\u1ed9t v\u00ed d\u1ee5.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed r\u1eb1ng b\u1ea1n \u0111\u1ecbnh thu\u00ea m\u1ed9t c\u00f4ng ty ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng cho \u0111\u00e1m c\u01b0\u1edbi. C\u00f3 hai ng\u01b0\u1eddi b\u1ea1n g\u1ee3i \u00fd hai c\u00f4ng ty kh\u00e1c nhau. B\u1ea1n th\u00edch c\u1ea3 hai ng\u01b0\u1eddi b\u1ea1n nh\u01b0 nhau, nh\u01b0ng m\u1ed9t ng\u01b0\u1eddi l\u00e0m k\u1ebf to\u00e1n, c\u00f2n m\u1ed9t ng\u01b0\u1eddi th\u00ec l\u00e0 \u0111\u1ea7u b\u1ebfp. B\u1ea1n s\u1ebd tin c\u1eady ng\u01b0\u1eddi n\u00e0o h\u01a1n? Vi\u1ec7c n\u00e0y ch\u1eb3ng ph\u1ea3i ngh\u0129 \u0111\u00fang kh\u00f4ng &#8211; b\u1ea1n s\u1ebd ch\u1ecdn g\u1ee3i \u00fd c\u1ee7a ng\u01b0\u1eddi b\u1ea1n l\u00e0m \u0111\u1ea7u b\u1ebfp.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng r\u1ea5t gi\u1ed1ng khi b\u1ea1n tr\u1ef1c tuy\u1ebfn. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng v\u00e0 b\u1ea1n c\u00f3 m\u1ed9t li\u00ean k\u1ebft t\u1eeb m\u1ed9t blog th\u1ef1c ph\u1ea9m, n\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u tr\u1ecdng s\u1ed1 h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>Nh\u01b0ng, c\u00f3 ph\u1ea3i s\u1ef1 li\u00ean quan th\u00ec quan tr\u1ecdng h\u01a1n &#8220;t\u00ednh th\u1ea9m quy\u1ec1n?&#8221;<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, ch\u00fang t\u00f4i h\u1ecfi m\u1ed9t s\u1ed1 chuy\u00ean gia SEO v\u1edbi c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u ngang nhau, b\u1ea1n mu\u1ed1n m\u1ed9t li\u00ean k\u1ebft v\u1edbi t\u00ednh th\u1ea9m quy\u1ec1n cao v\u1edbi s\u1ef1 li\u00ean quan ch\u1ee7 \u0111\u1ec1 th\u1ea5p hay m\u1ed9t li\u00ean k\u1ebft c\u00f3 t\u00ednh th\u1ea9m quy\u1ec1n th\u1ea5p nh\u01b0ng c\u00f3 s\u1ef1 li\u00ean quan v\u1ec1 m\u1eb7t ch\u1ee7 \u0111\u1ec1 cao?<\/p><\/blockquote>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<p>Julie Joce, founder c\u1ee7a Link Fish Media n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u00f4i th\u00edch s\u1ef1 li\u00ean quan h\u01a1n l\u00e0 t\u00ednh th\u1ea9m quy\u1ec1n, nh\u01b0ng t\u00f4i c\u0169ng c\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a t\u00f4i c\u00f2n tu\u1ef3 v\u00e0o m\u1ee5c ti\u00eau l\u00e0 g\u00ec n\u1eefa. N\u1ebfu l\u00e0 \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng nhanh ch\u00f3ng, t\u00f4i c\u00f3 l\u1ebd s\u1ebd ch\u1ecdn t\u00ednh th\u1ea9m quy\u1ec1n cao\/s\u1ef1 li\u00ean quan ch\u1ee7 \u0111\u1ec1 th\u1ea5p. N\u1ebfu duy tr\u00ec th\u1ee9 h\u1ea1ng\/l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\/chuy\u1ec3n \u0111\u1ed5i m\u1edbi l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh, t\u00f4i s\u1ebd ch\u1ecdn t\u00ednh th\u1ea9m quy\u1ec1n th\u1ea5p v\u1edbi s\u1ef1 li\u00ean quan ch\u1ee7 \u0111\u1ec1 cao.<\/p><\/blockquote>\n\n\n\n<p>Paul May, Co-founder c\u1ee7a Buzzstream n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u00f4i c\u1ee9 chuy\u1ec3n qua chuy\u1ec3n l\u1ea1i v\u1ec1 \u0111i\u1ec1u n\u00e0y, v\u00e0 t\u00f4i ngh\u0129 v\u1ec1 b\u1ed1i c\u1ea3nh r\u1ea5t nhi\u1ec1u (v\u00ed d\u1ee5, kh\u00f4ng gian c\u1ea1nh tranh, t\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a trang, v\u00e2n v\u00e2n). Tuy v\u1eady, trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p t\u00f4i ch\u1ecdn li\u00ean k\u1ebft c\u00f3 t\u00ednh th\u1ea9m quy\u1ec1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, n\u01a1i r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t n\u1ebfu thi\u1ebfu \u0111i t\u00ednh th\u1ea9m quy\u1ec1n (b\u1ea5t k\u1ec3 c\u00e1c li\u00ean k\u1ebft kh\u00e1c c\u1ee7a t\u00f4i c\u00f3 n\u1ed9i dung li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o). T\u00f4i c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 li\u00ean quan b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 t\u1eeb kho\u00e1, li\u00ean k\u1ebft n\u1ed9i b\u1ed9, v\u00e2n v\u00e2n.<\/p><\/blockquote>\n\n\n\n<p>Robbie Richards, founder c\u1ee7a RobbieRichards.com:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t s\u1ed1 s\u1ee9c m\u1ea1nh, uy th\u1ebf \u0111\u1ed5 v\u00e0o trang ki\u1ebfm ti\u1ec1n c\u1ee7a h\u1ecd (money page), t\u00f4i s\u1ebd ph\u1ea3i t\u00ecm c\u00e1c li\u00ean k\u1ebft c\u00f3 DR l\u1edbn h\u01a1n (th\u1eadm ch\u00ed c\u1ea3 khi n\u00f3 kh\u00f4ng c\u00f3 li\u00ean quan g\u00ec m\u1ea5y \u0111\u1ebfn trang \u0111\u01b0\u1ee3c nh\u1eadn backlink), v\u00ec trang c\u00f3 DR l\u1edbn c\u00f3 xu h\u01b0\u1edbng gi\u00fap \u0111\u1ea9y th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n. Tuy v\u1eady, n\u1ebfu l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 ngang b\u1eb1ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 nh\u1eafm \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng li\u00ean quan v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u1ebf th\u00ec t\u00f4i nghi\u00eang v\u1ec1 ph\u00eda li\u00ean k\u1ebft c\u00f3 \u00edt th\u1ea9m quy\u1ec1n nh\u01b0ng c\u00f3 li\u00ean quan h\u01a1n.<\/p><\/blockquote>\n\n\n\n<p>Gisele Navarro, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a NeoMam Studios cho bi\u1ebft:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u00f4i mu\u1ed1n c\u00f3 c\u00e1c li\u00ean k\u1ebft m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a t\u00f4i kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c.<\/p><p>N\u1ebfu m\u1ed9t li\u00ean k\u1ebft th\u1ea9m quy\u1ec1n cao v\u1edbi m\u1ee9c \u0111\u1ed9 li\u00ean quan ch\u1ee7 \u0111\u1ec1 th\u1ea5p \u0111\u1ebfn t\u1eeb m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean b\u00e1o ho\u1eb7c t\u1ea1p ch\u00ed, t\u00f4i s\u1ebd l\u1ea5y (\u0111\u1eb7t) n\u00f3. \u0110\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ban bi\u00ean t\u1eadp, v\u00ec th\u1ebf t\u00f4i tin t\u01b0\u1edfng v\u00e0o nh\u1eadn \u0111\u1ecbnh c\u1ee7a nh\u00e0 b\u00e1o ho\u1eb7c bi\u00ean t\u1eadp vi\u00ean, v\u00e0 t\u00f4i t\u1ef1 tin r\u1eb1ng li\u00ean k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1 r\u1eb1ng n\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a h\u1ecd.<\/p><p>Tuy nhi\u00ean t\u00f4i s\u1ebd kh\u00f4ng xu\u1ea5t b\u1ea3n m\u1ed9t n\u1ed9i dung kh\u00f4ng li\u00ean quan tr\u00ean trang c\u1ee7a m\u00ecnh v\u1edbi hy v\u1ecdng thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ea9m quy\u1ec1n cao t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. N\u00f3 c\u00f3 th\u1ec3 x\u1ea3y ra m\u1ed9t ho\u1eb7c hai l\u1ea7n nh\u01b0ng cu\u1ed1i c\u00f9ng th\u00ec c\u00e1c nh\u00e0 b\u00e1o b\u1eaft \u0111\u1ea7u h\u1ecfi, &#8216;t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t h\u00e0nh n\u1ed9i dung v\u1ec1 ch\u1ee7 \u0111\u1ec1 kh\u00f4ng li\u00ean quan?&#8217;<\/p><p>N\u00f3i t\u00f3m l\u1ea1i th\u00ec, c\u00e1c li\u00ean k\u1ebft th\u1ea9m quy\u1ec1n th\u1ea5p v\u1edbi ch\u1ee7 \u0111\u1ec1 li\u00ean quan cao d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c, v\u00ec th\u1ebf n\u00ean t\u00f4i mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ea9m quy\u1ec1n cao h\u01a1n.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-l\u01b0u-l\u01b0\u1ee3ng-truy-c\u1eadp\">6. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u top 10 th\u1ee9 h\u1ea1ng \u0111\u1ea7u ti\u00ean cho 44 589&nbsp; t\u1eeb kh\u00f3a kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t hi\u1ec7n ra m\u1ed1i t\u01b0\u01a1ng quan r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c trang c\u00f3 th\u1ee9 h\u1ea1ng cao nh\u1ea5t v\u00e0 t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1edbi c\u00e1c trang gi\u1edbi thi\u1ec7u c\u1ee7a n\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"641\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thu-hang-tuong-quan-backlink.png\" alt=\"th\u1ee9 h\u1ea1ng t\u01b0\u01a1ng quan backlink\" class=\"wp-image-12472\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thu-hang-tuong-quan-backlink.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thu-hang-tuong-quan-backlink-300x250.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thu-hang-tuong-quan-backlink-585x488.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y g\u1ee3i \u00fd r\u1eb1ng, c\u00e1c li\u00ean k\u1ebft t\u1eeb trang c\u00f3 nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 nhi\u1ec1u tr\u1ecdng s\u1ed1 h\u01a1n (\u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n) c\u00e1c li\u00ean k\u1ebft t\u1eeb trang c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u01b0\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1edbi b\u1ea5t k\u1ef3 trang web n\u00e0o t\u1eeb Ahrefs Site Explorer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"158\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luu-luong-truy-cap-tu-nhien-ahrefs.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean\" class=\"wp-image-12473\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luu-luong-truy-cap-tu-nhien-ahrefs.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luu-luong-truy-cap-tu-nhien-ahrefs-300x62.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luu-luong-truy-cap-tu-nhien-ahrefs-585x120.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1c trang gi\u1edbi thi\u1ec7u trong ph\u1ea7n b\u00e1o c\u00e1o Backlink.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/uoc-tinh-luu-luong-truy-cap-tu-nhien.png\" alt=\"\u01b0\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean\" class=\"wp-image-12474\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/uoc-tinh-luu-luong-truy-cap-tu-nhien.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/uoc-tinh-luu-luong-truy-cap-tu-nhien-300x106.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/uoc-tinh-luu-luong-truy-cap-tu-nhien-585x206.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch sao ch\u00e9p c\u00e1c backlink c\u1ee7a \u0111\u1ed1i th\u1ee7 ho\u1eb7c theo \u0111u\u1ed5i c\u00e1ch <a href=\"https:\/\/kiencang.net\/skyscraper-technique\/\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ki\u1ec3u nh\u00e0 ch\u1ecdc tr\u1eddi<\/a>, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng s\u1eafp x\u1ebfp b\u00e1o c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ec3 \u01b0u ti\u00ean v\u00e0 theo \u0111u\u1ed5i c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c trang c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9, c\u00f3 \u00fd ngh\u0129a khi \u01b0u ti\u00ean c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c trang c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao, kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng h\u1ed7 tr\u1ee3 \u0111\u1ec3 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 <em>v\u00f4 gi\u00e1 tr\u1ecb<\/em>. N\u1ebfu trang li\u00ean k\u1ebft \u0111\u1ebfn l\u00e0 c\u00f3 li\u00ean quan v\u00e0 c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 &#8220;th\u1ea9m quy\u1ec1n&#8221; nh\u1ea5t \u0111\u1ecbnh th\u00ec b\u1ea1n v\u1eabn ph\u1ea3i theo \u0111u\u1ed5i n\u00f3.<\/p>\n\n\n\n<p><strong>T\u1ea0I SAO C\u00c1C LI\u00caN K\u1ebeT V\u1eaaN L\u00c0 Y\u1ebeU T\u1ed0 X\u1ebeP H\u1ea0NG<\/strong><\/p>\n\n\n\n<p>V\u00ec PageRank l\u00e0 \u00fd t\u01b0\u1edfng \u0111\u00e3 c\u00f3 tu\u1ed5i \u0111\u1eddi kho\u1ea3ng hai th\u1eadp k\u1ef7, b\u1ea1n c\u00f3 t\u1ef1 h\u1ecfi l\u00e0 t\u1ea1i sao c\u00e1c li\u00ean k\u1ebft v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng trong n\u0103m 2019.<\/p>\n\n\n\n<p>L\u00fd do \u0111\u01a1n gi\u1ea3n th\u00f4i: Ch\u00fang v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ee9 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n \u0111\u1ec3 thao t\u00fang.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch m\u1edd \u00e1m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c backlink (ch\u1eb3ng h\u1ea1n nh\u01b0 mua ch\u00fang), vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao nh\u00ecn chung l\u00e0 kh\u00e1 kh\u00f3 kh\u0103n. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung n\u00e0o \u0111\u00f3 tr\u1eeb khi n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb n\u00e0o \u0111\u1ea5y cho ng\u01b0\u1eddi xem c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-y\u1ebfu-t\u1ed1-offpage-khong-lien-quan-d\u1ebfn-lien-k\u1ebft\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_offpage_khong_lien_quan_den_lien_ket\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 offpage kh\u00f4ng li\u00ean quan \u0111\u1ebfn li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO offpage li\u00ean quan \u0111\u1ebfn b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u00ean ngo\u00e0i website c\u1ee7a b\u1ea1n m\u00e0 c\u00f3 ti\u1ec1m n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 v\u00ed d\u1ee5 hi\u1ec3n nhi\u00ean nh\u1ea5t cho \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng c\u00f3 nhi\u1ec1u y\u00ea\u00fa t\u1ed1 offpage kh\u00e1c b\u00ean c\u1ea1nh li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng mu\u1ed1n th\u0103ng h\u1ea1ng theo v\u00f9ng \u0111\u1ecba l\u00fd (rank locally), th\u1ebf th\u00ec b\u1ea1n ph\u1ea3i \u0111\u1ec3 t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn ph\u1ea7n n\u00e0y c\u0169ng nh\u01b0 nhi\u1ec1u y\u1ebfu t\u1ed1 b\u00ean d\u01b0\u1edbi v\u00ec ch\u00fang \u0111\u1ec1 c\u1eadp c\u1ee5 th\u1ec3 \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/local-seo\/\">local SEO<\/a>. Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u v\u1edbi m\u1ed9t k\u00fd hi\u1ec7u *<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-trich-d\u1eabn-nap\">1. Tr\u00edch d\u1eabn NAP*<\/h3>\n\n\n\n<p>Tr\u00edch d\u1eabn NAP l\u00e0 c\u00e1c th\u00f4ng tin tr\u1ef1c tuy\u1ebfn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u00e1i c\u0169ng s\u1ebd hi\u1ec3n th\u1ecb t\u00ean doanh nghi\u1ec7p, \u0111\u1ecba ch\u1ec9, v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i &#8211; g\u1ecdi chung l\u00e0 NAP (Name, Address, Phone).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"301\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/NAP-doanh-nghiep.png\" alt=\"NAP doanh nghi\u1ec7p\" class=\"wp-image-12482\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/NAP-doanh-nghiep.png 670w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/NAP-doanh-nghiep-300x135.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/NAP-doanh-nghiep-585x263.png 585w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><\/div>\n\n\n\n<p>Theo MOZ, c\u00e1c t\u00edn hi\u1ec7u tr\u00edch d\u1eabn l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u c\u1ee7a x\u1ebfp h\u1ea1ng offpage \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 mu\u1ed1n th\u0103ng h\u1ea1ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng &#8211; b\u1ea5t k\u1ec3 l\u00e0 trong k\u1ebft qu\u1ea3 Google snack pack hay c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean th\u00f4ng th\u01b0\u1eddng &#8211; c\u00e1c tr\u00edch d\u1eabn l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c tr\u00edch d\u1eabn m\u00e0 b\u1ea1n \u0111ang c\u00f3 b\u1eb1ng c\u00e1ch l\u00ean Google t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 c\u00f3 d\u1ea1ng ki\u1ec3u nh\u01b0:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"155\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toan-tu-tim-kiem-trich-dan.png\" alt=\"to\u00e1n t\u1eed t\u00ecm ki\u1ebfm tr\u00edch d\u1eabn\" class=\"wp-image-12483\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toan-tu-tim-kiem-trich-dan.png 773w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toan-tu-tim-kiem-trich-dan-300x60.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toan-tu-tim-kiem-trich-dan-768x154.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/toan-tu-tim-kiem-trich-dan-585x117.png 585w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kha kh\u00e1 website gi\u1edbi thi\u1ec7u xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm nhi\u1ec1u trang h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u00edch d\u1eabn. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 m\u1ed9t ch\u00fat r\u1eafc r\u1ed1i, v\u00e0 n\u00f3 c\u0169ng r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem nh\u1eefng tr\u00edch d\u1eabn n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a b\u1ea1n v\u01b0\u1ee3t l\u00ean \u0111\u00e1m \u0111\u00f4ng khi c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>M\u1ed9t gi\u1ea3i ph\u00e1p l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng \u0111\u1ec3 t\u00ecm c\u00e1c tr\u00edch d\u1eabn (v\u00ed d\u1ee5 nh\u01b0 Whitespark). M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Ahrefs&#8217; Link Intersect, c\u00e1i c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm c\u00e1c website li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n (nh\u01b0ng hi\u1ec7n trang \u0111\u00f3 l\u1ea1i kh\u00f4ng li\u00ean k\u1ebft v\u1edbi b\u1ea1n). B\u1edfi v\u00ec nhi\u1ec1u tr\u00edch d\u1eabn NAP c\u0169ng bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft, m\u1eb7c d\u00f9 ch\u1ec9 l\u00e0 nofollow, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng gi\u00fap ti\u1ebft l\u1ed9 c\u00e1c tr\u00edch d\u1eabn m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3, trong khi b\u1ea1n th\u00ec kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng n\u00f3, h\u00e3y copy-paste m\u1ed9t v\u00e0i website c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0o ph\u1ea7n \u1edf khu v\u1ef1c top \u0111\u1ea7u, c\u00f2n trang c\u1ee7a b\u1ea1n \u1edf ph\u1ea7n cu\u1ed1i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"492\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trich-dan-link.png\" alt=\"link tr\u00edch d\u1eabn\" class=\"wp-image-12487\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trich-dan-link.png 673w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trich-dan-link-300x219.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/trich-dan-link-585x428.png 585w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u1ea5n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng tam gi\u00e1c l\u1ed9n ng\u01b0\u1ee3c \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 m\u1ed7i backlink.<\/p>\n\n\n\n<p><strong>M\u1eb9o<\/strong><\/p>\n\n\n\n<p>\u0110i\u1ec1u c\u0169ng r\u1ea5t quan tr\u1ecdng l\u00e0 th\u00f4ng tin NAP c\u1ee7a b\u1ea1n ph\u1ea3i c\u00e0ng nh\u1ea5t qu\u00e1n c\u00e0ng t\u1ed1t gi\u1eefa c\u00e1c tr\u00edch d\u1eabn, v\u00ec \u0111i\u1ec1u n\u00e0y cho ph\u00e9p Google k\u1ebft n\u1ed1i c\u00e1c tr\u00edch d\u1eabn \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t ph\u1ea7n h\u1ed3 s\u01a1 tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 tr\u00edch d\u1eabn NAP trong b\u00e0i vi\u1ebft <a href=\"https:\/\/kiencang.net\/local-seo\/\">h\u01b0\u1edbng d\u1eabn v\u1ec1 local SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-d\u1ec1-c\u1eadp-th\u01b0\u01a1ng-hi\u1ec7u\">2. \u0110\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 li\u00ean k\u1ebft ho\u1eb7c kh\u00f4ng c\u00f3 li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u01b0\u1ee3c li\u00ean k\u1ebft c\u00f3 l\u1ee3i \u00edch SEO v\u00ec c\u00e1c l\u00fd do hi\u1ec3n nhi\u00ean r\u1ed3i, nh\u01b0ng c\u00f2n v\u1ec1 c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft th\u00ec sao?<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-12484 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"363\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thuong-hieu-khong-lien-ket.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft\" class=\"wp-image-12484\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thuong-hieu-khong-lien-ket.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thuong-hieu-khong-lien-ket-300x121.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thuong-hieu-khong-lien-ket-768x310.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/thuong-hieu-khong-lien-ket-585x236.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Trong h\u00ecnh minh h\u1ecda ph\u00eda tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u Ahrefs \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft g\u1eafn v\u00e0o<\/figcaption><\/figure><\/div>\n\n\n\n<p>Google n\u00f3i m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp v\u1ec1 c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft \u1edf m\u1ed9t trong nh\u1eefng b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a h\u1ecd, c\u00e1i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng ki\u1ec3m \u0111\u1ebfm hi\u1ec7u qu\u1ea3 c\u00e1c <em>li\u00ean k\u1ebft r\u00f5 r\u00e0ng<\/em> (c\u00e1c \u0111\u1ec1 c\u1eadp c\u00f3 li\u00ean k\u1ebft) v\u00e0 c\u00e1c <em>li\u00ean k\u1ebft ng\u1ee5 \u00fd<\/em> (c\u00e1c \u0111\u1ec1 c\u1eadp kh\u00f4ng c\u00f3 li\u00ean k\u1ebft).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t tr\u00edch d\u1eabn t\u1eeb b\u1eb1ng s\u00e1ng ch\u1ebf \u0111\u00f3:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>M\u1ed9t <strong>li\u00ean k\u1ebft r\u00f5 r\u00e0ng<\/strong>, v\u00ed d\u1ee5, m\u1ed9t si\u00eau li\u00ean k\u1ebft, l\u00e0 m\u1ed9t li\u00ean k\u1ebft n\u1eb1m b\u00ean trong m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111i theo \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t ngu\u1ed3n \u0111\u00edch kh\u00e1c. M\u1ed9t <strong>li\u00ean k\u1ebft ng\u1ee5 \u00fd<\/strong> c\u0169ng l\u00e0 m\u1ed9t tham chi\u1ebfu \u0111\u1ebfn t\u00e0i nguy\u00ean \u0111\u00edch, v\u00ed d\u1ee5, m\u1ed9t tr\u00edch d\u1eabn \u0111\u1ebfn ngu\u1ed3n \u0111\u00edch, tuy nhi\u00ean li\u00ean k\u1ebft ng\u1ee5 \u00fd n\u1eb1m b\u00ean trong m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean nh\u01b0ng <strong>kh\u00f4ng ph\u1ea3i l\u00e0 li\u00ean k\u1ebft r\u00f5 r\u00e0ng<\/strong> \u0111\u1ebfn ngu\u1ed3n \u0111\u00edch.<\/p><\/blockquote>\n\n\n\n<p>\u1ede \u0111\u00e2y Google th\u1ef1c s\u1ef1 n\u00f3i r\u1eb1ng, &#8220;N\u00e0y, ch\u00fang t\u00f4i bi\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng tr\u00edch d\u1eabn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ed9i dung m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft, v\u00e0 ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng nh\u1eefng \u0111\u1ec1 c\u1eadp \u0111\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00fang t\u00f4i b\u00ean c\u1ea1nh c\u00e1c \u0111\u1ec1 c\u1eadp c\u00f3 li\u00ean k\u1ebft&#8221;<\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng offpage, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang nhi\u1ec1u h\u01a1n n\u1eefa?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch:<\/p>\n\n\n\n<ul><li>Vi\u1ebft c\u00e1c b\u00e0i vi\u1ebft kh\u00e1ch (guest posts)<\/li><li>Tr\u1edf th\u00e0nh kh\u00e1ch m\u1eddi tr\u00ean podcasts<\/li><li>Th\u1ef1c hi\u1ec7n ti\u1ebfp c\u1eadn c\u00e1c blogger<\/li><li>C\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/viral-content\/\">n\u1ed9i dung viral<\/a> (\u0111i\u1ec1u n\u00f3i d\u1ec5 h\u01a1n l\u00e0 l\u00e0m)<\/li><\/ul>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Alerts ho\u1eb7c Ahrefs Alerts \u0111\u1ec3 theo d\u00f5i c\u00e1c \u0111\u1ec1 c\u1eadp m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 c\u00f3 th\u1ec3 nh\u1ea3y v\u00e0o cu\u1ed9c ch\u01a1i khi th\u00edch h\u1ee3p. L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c cho MailChimp, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp th\u00f4ng b\u00e1o cho c\u00e1c \u0111\u1ec1 c\u1eadp m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 ConvertKit v\u00e0 ActiveCampaign<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"90\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ahrefs-alerts.png\" alt=\"thi\u1ebft l\u1eadp ahrefs alerts\" class=\"wp-image-12488\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ahrefs-alerts.png 570w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/ahrefs-alerts-300x47.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure><\/div>\n\n\n\n<p><strong>C\u00e1c \u0111\u1ec1 c\u1eadp c\u00f3 li\u00ean k\u1ebft &gt; C\u00e1c \u0111\u1ec1 c\u1eadp kh\u00f4ng c\u00f3 li\u00ean k\u1ebft<\/strong><\/p>\n\n\n\n<p>Google c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 g\u00e1n m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb cho c\u00e1c \u0111\u1ec1 c\u1eadp kh\u00f4ng c\u00f3 li\u00ean k\u1ebft, nh\u01b0ng c\u00e1c \u0111\u1ec1 c\u1eadp c\u00f3 li\u00ean k\u1ebft n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n &#8211; th\u1eadm ch\u00ed ngay c\u1ea3 khi ch\u1ec9 cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u m\u00e0 th\u00f4i. V\u00ec l\u00fd do \u0111\u00f3, th\u01b0\u1eddng l\u00e0 c\u00f3 \u00edch khi ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea1n m\u00e0 hi\u1ec7n ch\u01b0a c\u00f3 li\u00ean k\u1ebft v\u00e0 h\u1ecfi h\u1ecd xem c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t li\u00ean k\u1ebft th\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-my-business\">3. Google My Business*<\/h3>\n\n\n\n<p>Google My Business (GMB) l\u00e0 h\u1ed3 s\u01a1 kinh doanh mi\u1ec5n ph\u00ed do Google cung c\u1ea5p.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 nh\u1eefng h\u1ed3 s\u01a1 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a Google &#8220;snack pack&#8221; m\u00e0 b\u1ea1n th\u1ea5y \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho truy v\u1ea5n bao g\u1ed3m \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng (v\u00ed d\u1ee5 nh\u01b0 c\u1eeda h\u00e0ng \u0111i\u1ec7n tho\u1ea1i \u1edf H\u00e0 \u0110\u00f4ng).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"850\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cua-hang-dien-thoai-ha-dong.png\" alt=\"c\u1eeda h\u00e0ng \u0111i\u1ec7n tho\u1ea1i \u1edf H\u00e0 \u0110\u00f4ng\" class=\"wp-image-12486\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cua-hang-dien-thoai-ha-dong.png 805w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cua-hang-dien-thoai-ha-dong-284x300.png 284w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cua-hang-dien-thoai-ha-dong-768x811.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/cua-hang-dien-thoai-ha-dong-585x618.png 585w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure><\/div>\n\n\n\n<p>D\u00f9 v\u1eady, ch\u1ec9 \u0111\u01a1n thu\u1ea7n c\u00f4ng b\u1ed1 h\u1ed3 s\u01a1 GMB c\u1ee7a b\u1ea1n l\u00e0 kh\u00f4ng \u0111\u1ee7.<\/p>\n\n\n\n<p>Moz ph\u00e1t hi\u1ec7n ra r\u1eb1ng t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 Google My Business l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t trong c\u00e1c k\u1ebft qu\u1ea3 &#8220;snack pack&#8221;, v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng x\u1ebfp h\u00e0ng th\u1ee9 4 trong t\u00ecm ki\u1ebfm (t\u1ef1 nhi\u00ean) \u0111\u1ecba ph\u01b0\u01a1ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho truy v\u1ea5n v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng (ch\u1eb3ng h\u1ea1n &#8220;m\u00e1y b\u01a1m \u1edf g\u1ea7n t\u00f4i&#8221;), th\u00ec vi\u1ec7c c\u00f4ng b\u1ed1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 GMB c\u1ee7a b\u1ea1n l\u00e0 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c SEO offpage c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-cac-danh-gia-reviews\">4. C\u00e1c \u0111\u00e1nh gi\u00e1 (reviews)*<\/h3>\n\n\n\n<p>Moz ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c t\u00edn hi\u1ec7u review (\u0111\u00e1nh gi\u00e1) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u1ee9 ba trong x\u1ebfp h\u1ea1ng \u1edf k\u1ebft qu\u1ea3 c\u1ee7a Google snack pack, v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u1ee9 5 trong x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u00f3 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>N\u00f3i chung th\u00ec c\u00e1c \u0111\u00e1nh gi\u00e1 c\u00e0ng t\u00edch c\u1ef1c v\u00e0 th\u00e0nh th\u1eadt m\u00e0 b\u1ea1n c\u00f3 trong h\u1ed3 s\u01a1 Google My Business v\u00e0 tr\u00ean c\u00e1c website c\u1ee7a b\u00ean th\u1ee9 ba, th\u00ec b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong &#8220;snack pack&#8221;. C\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c c\u00f3 \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng &#8220;t\u00ednh th\u1ea9m quy\u1ec1n c\u1ee7a trang web b\u00ean th\u1ee9 ba m\u00e0 c\u00f3 c\u00e1c \u0111\u00e1nh gi\u00e1&#8221; \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng th\u01b0\u1eddng xuy\u00ean<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-cac-tin-hi\u1ec7u-m\u1ea1ng-xa-h\u1ed9i\">5. C\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Quan \u0111i\u1ec3m ch\u00ednh th\u1ee9c c\u1ee7a Google l\u00e0 c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00f4ng tin v\u00e0o \u0111i\u1ec1u \u0111\u00f3, c\u00f3 l\u1ebd l\u00e0 v\u00ec c\u00e1c nghi\u00ean c\u1ee9u l\u1ed7i th\u1eddi <a href=\"https:\/\/cognitiveseo.com\/blog\/11903\/social-signals-seo-influence\/\">ki\u1ec3u nh\u01b0 th\u1ebf n\u00e0y<\/a> cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa th\u1ee9 h\u1ea1ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"379\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luong-chia-se-va-thu-hang.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm\" class=\"wp-image-12478\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luong-chia-se-va-thu-hang.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luong-chia-se-va-thu-hang-300x167.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/luong-chia-se-va-thu-hang-585x326.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p>V\u1eady th\u00ec ai m\u1edbi \u0111\u00fang \u0111\u00e2y? K\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a ch\u00fang t\u00f4i: C\u00f3 l\u1ebd l\u00e0 Google.<\/p>\n\n\n\n<p>L\u00fd do ch\u00ednh l\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u1ea1m d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 mua h\u00e0ng ng\u00e0n l\u01b0\u1ee3t chia s\u1ebb x\u00e3 h\u1ed9i ch\u1ec9 v\u1edbi v\u00e0i \u0111\u00f4 la tr\u00ean c\u00e1c trang nh\u01b0 Fiverr. N\u00f3i chung th\u00ec nh\u1eefng th\u1ee9 m\u00e0 d\u1ec5 b\u1ecb l\u1ea1m d\u1ee5ng th\u00ec kh\u00f4ng th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 tin c\u1eady \u0111\u1ec3 x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>C\u1ea7n ph\u1ea3i n\u00f3i r\u1eb1ng, kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i nghi ng\u1edd khi c\u00e1c chia s\u1ebb x\u00e3 h\u1ed9i th\u1ef1c c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean th\u1ee9 h\u1ea1ng &#8211; m\u1eb7c d\u00f9 ch\u1ec9 l\u00e0 gi\u00e1n ti\u1ebfp. T\u1ea1i sao? B\u1edfi v\u00ec c\u00e1c chia s\u1ebb th\u1ef1c s\u1ef1 d\u1eabn \u0111\u1ebfn nhi\u1ec1u ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n, v\u00e0 nhi\u1ec1u ch\u00fa \u00fd h\u01a1n d\u1eabn \u0111\u1ebfn nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n, nhi\u1ec1u \u0111\u1ec1 c\u1eadp h\u01a1n, v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 SEO offpage kh\u00e1c m\u00e0 ch\u00fang ta bi\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp l\u00ean th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vai-suy-nghi-cu\u1ed1i\"><span class=\"ez-toc-section\" id=\"Vai_suy_nghi_cuoi\"><\/span>V\u00e0i suy ngh\u0129 cu\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO offpage c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi SEO onpage v\u00ec nhi\u1ec1u y\u1ebfu t\u1ed1 offpage kh\u00f4ng n\u1eb1m ho\u00e0n to\u00e0n trong kh\u1ea3 n\u0103ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. C\u00e1i g\u00ec c\u00e0ng kh\u00f3 \u0111\u1ec1 ki\u1ebfm \u0111\u01b0\u1ee3c, n\u00f3 c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u0169ng c\u1ea7n ph\u1ea3i l\u01b0u \u00fd l\u00e0 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n th\u1ed1ng v\u00e0 offline \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 \u1edf tr\u00ean.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, khi Tesla c\u00f4ng b\u1ed1 chi\u1ebfc xe bay trong kh\u00f4ng gian v\u00e0o n\u0103m 2018, c\u00f3 s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u00e1c b\u00e0i vi\u1ebft xu\u1ea5t b\u1ea3n tr\u1ef1c tuy\u1ebfn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Tesla.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"489\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/kham-pha-noi-dung-ve-tesla.png\" alt=\"kh\u00e1m ph\u00e1 n\u1ed9i dung v\u1ec1 Tesla\" class=\"wp-image-12490\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/kham-pha-noi-dung-ve-tesla.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/kham-pha-noi-dung-ve-tesla-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/kham-pha-noi-dung-ve-tesla-768x417.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/kham-pha-noi-dung-ve-tesla-585x318.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>Nhi\u1ec1u trang trong s\u1ed1 n\u00e0y c\u0169ng li\u00ean k\u1ebft \u0111\u1ebfn <code>tesla.com<\/code> t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Trong khi vi\u1ec7c c\u00f4ng b\u1ed1 xe bay trong kh\u00f4ng gian ch\u1eb3ng ph\u1ea3i l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng g\u00ec cho h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m theo c\u00e1ch kh\u00f3 kh\u0103n \u0111\u00f3. C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng c\u1ea7n h\u00e0ng ng\u00e0n li\u00ean k\u1ebft ho\u1eb7c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng, v\u00ec th\u1ebf c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing offline quy m\u00f4 nh\u1ecf h\u01a1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Off-Page SEO: What It Is and Why It\u2019s Important, t\u00e1c gi\u1ea3: Joshua Hardwick c\u1ee7a Ahrefs)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ed5 nhi\u1ec1u m\u1ed3 h\u00f4i v\u00e0 n\u01b0\u1edbc m\u1eaft v\u00e0o n\u1ed9i dung th\u00ec c\u00f3 th\u1ec3 SEO offpage ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ea5y \u1ea1. SEO \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m c\u0103n b\u1ea3n: SEO onpage v\u00e0 SEO offpage. Nhi\u1ec1u ng\u01b0\u1eddi xem SEO offpage &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ed5 nhi\u1ec1u m\u1ed3 h\u00f4i v\u00e0 n\u01b0\u1edbc m\u1eaft v\u00e0o n\u1ed9i dung th\u00ec c\u00f3 th\u1ec3 SEO offpage ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ea5y \u1ea1. SEO \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m c\u0103n b\u1ea3n: SEO onpage v\u00e0 SEO offpage. Nhi\u1ec1u ng\u01b0\u1eddi xem SEO offpage &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T03:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-12T01:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/seo-off-page-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"27 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/seo-off-page-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? &#8226; Ki\u1ebfn c\u00e0ng","og_description":"N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ed5 nhi\u1ec1u m\u1ed3 h\u00f4i v\u00e0 n\u01b0\u1edbc m\u1eaft v\u00e0o n\u1ed9i dung th\u00ec c\u00f3 th\u1ec3 SEO offpage ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ea5y \u1ea1. SEO \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m c\u0103n b\u1ea3n: SEO onpage v\u00e0 SEO offpage. Nhi\u1ec1u ng\u01b0\u1eddi xem SEO offpage &hellip;","og_url":"https:\/\/kiencang.net\/seo-off-page-la-gi\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2019-08-12T03:37:07+00:00","article_modified_time":"2022-02-12T01:45:54+00:00","og_image":[{"width":1500,"height":517,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/08\/seo-off-page-la-gi.jpg","type":"image\/jpeg"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"27 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/seo-off-page-la-gi\/","url":"https:\/\/kiencang.net\/seo-off-page-la-gi\/","name":"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2019-08-12T03:37:07+00:00","dateModified":"2022-02-12T01:45:54+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/seo-off-page-la-gi\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/seo-off-page-la-gi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/seo-off-page-la-gi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"SEO offpage l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12455"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=12455"}],"version-history":[{"count":0,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/12493"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=12455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=12455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=12455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}