{"id":12388,"date":"2019-05-27T07:32:37","date_gmt":"2019-05-27T07:32:37","guid":{"rendered":"https:\/\/kiencang.net\/?p=12388"},"modified":"2023-07-23T18:36:29","modified_gmt":"2023-07-23T11:36:29","slug":"khach-hang-hai-long","status":"publish","type":"post","link":"https:\/\/kiencang.net\/khach-hang-hai-long\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 c\u01a1 h\u1ed9i marketing r\u1ea5t l\u1edbn"},"content":{"rendered":"\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketer) xu\u1ea5t s\u1eafc h\u1ebft s\u1ee9c quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u1ea3o, \u00e1m \u1ea3nh v\u1edbi visuals (ph\u1ea7n nh\u00ecn) v\u00e0 d\u1ed1c h\u1ebft l\u00f2ng v\u00e0o n\u1ed9i dung. <\/p>\n\n\n\n<p>Ch\u00ednh s\u1ef1 chuy\u00ean t\u00e2m t\u1ec9 m\u1ec9 v\u00e0o chi ti\u1ebft n\u00e0y l\u00e0m t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, khi\u1ebfn ph\u1ec5u l\u1edbn m\u1ea1nh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng mua s\u1eafm cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d742b0a6d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d742b0a6d\"  type=\"checkbox\" id=\"item-6577d742b0a6d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/#Nhung_nhung_nha_tiep_thi_xuat_sac_cung_hieu_duoc_mot_thuc_te_phu_phang_trong_cong_viec_cua_ho\" title=\"Nh\u01b0ng nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.\">Nh\u01b0ng nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/#Thuc_te_phu_phang_cua_marketing\" title=\"Th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng c\u1ee7a marketing\">Th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng c\u1ee7a marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/#Khach_hang_vui_long_la_mot_vu_khi_bi_mat_cua_nha_tiep_thi_de_phat_trien\" title=\"Kh\u00e1ch h\u00e0ng vui l\u00f2ng l\u00e0 m\u1ed9t v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n\">Kh\u00e1ch h\u00e0ng vui l\u00f2ng l\u00e0 m\u1ed9t v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/#Nhu_vay_tai_sao_cac_nha_tiep_thi_khong_bi_am_anh_nhieu_hon_boi_khach_hang_cua_ho\" title=\"Nh\u01b0 v\u1eady t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng b\u1ecb \u00e1m \u1ea3nh nhi\u1ec1u h\u01a1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd?\">Nh\u01b0 v\u1eady t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng b\u1ecb \u00e1m \u1ea3nh nhi\u1ec1u h\u01a1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/#Pheu_marketing_cua_ban_khong_co_tac_dung_trong_mot_the_gioi_lay_khach_hang_lam_trung_tam\" title=\"Ph\u1ec5u marketing c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong m\u1ed9t th\u1ebf gi\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m\">Ph\u1ec5u marketing c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong m\u1ed9t th\u1ebf gi\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_nhung_nha_tiep_thi_xuat_sac_cung_hieu_duoc_mot_thuc_te_phu_phang_trong_cong_viec_cua_ho\"><\/span>Nh\u01b0ng nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u1eb1ng l\u00e0, sau c\u00f9ng d\u00f9 c\u00f3 \u0111\u1ed5 bao nhi\u00eau c\u00f4ng s\u1ee9c v\u00e0o g\u00e2y d\u1ef1ng v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n th\u00ec s\u1ebd lu\u00f4n c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c t\u00e1c \u0111\u1ed9ng nhi\u1ec1u h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi mua. <\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t gi\u1ecdng n\u00f3i vang l\u00ean to h\u01a1n b\u1ea5t c\u1ee9 b\u00e0i \u0111\u0103ng blog n\u00e0o, thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n b\u1ea5t c\u1ee9 qu\u1ea3ng c\u00e1o n\u00e0o v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi gi\u1ed1ng c\u00e1ch m\u00e0 kh\u00f4ng m\u1ed9t chuy\u00ean gia s\u1ea3n xu\u1ea5t video n\u00e0o c\u00f3 th\u1ec3:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ti\u1ebfng n\u00f3i t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<\/blockquote>\n\n\n\n<p>Ng\u00e0y nay m\u1ecdi ng\u01b0\u1eddi am hi\u1ec3u h\u01a1n bao gi\u1edd h\u1ebft. D\u01b0\u1eddng nh\u01b0 h\u1ecd c\u00f3 v\u00f4 h\u1ea1n l\u1ef1a ch\u1ecdn trong tay v\u00e0 n\u1eafm r\u00f5 h\u01a1n bao gi\u1edd h\u1ebft v\u1ec1 c\u00e1ch doanh nghi\u1ec7p \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 th\u1ec3 hi\u1ec7n th\u00e0nh m\u1ed9t s\u1ef1 bi\u1ebfn chuy\u1ec3n s\u00e2u s\u1eafc v\u1ec1 quy\u1ec1n l\u1ef1c t\u1eeb doanh nghi\u1ec7p sang kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng cao h\u01a1n r\u1ea5t nhi\u1ec1u. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n k\u00e9m tin t\u01b0\u1edfng v\u00e0 thi\u1ebfu ki\u00ean nh\u1eabn h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ng\u01b0\u1eddi mua h\u00e0ng ti\u1ec1m n\u0103ng \u00edt quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u b\u1ea1n n\u00f3i v\u1ec1 m\u00ecnh v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ebfn \u0111i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 b\u1ea1n.<\/p>\n<\/blockquote>\n\n\n\n<p>Kh\u00f4ng m\u1ed9t ch\u00fat th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 t\u00e0i l\u1ef1c n\u00e0o \u0111\u1ed5 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u1ed1ng ch\u1ebf \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1eeb vi\u1ec7c tri\u1ec3n khai y\u1ebfu k\u00e9m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u00ean \u0111o\u00e1n \u0111\u01b0\u1ee3c l\u00e0 c\u00f4ng vi\u1ec7c thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh b\u1ec1n v\u1eefng trong th\u1ebf gi\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ng\u00e0y nay v\u00e0 c\u00e1c nh\u00e0 marketer s\u1ebd gi\u1eef m\u1ed9t vai tr\u00f2 tr\u1ecdng y\u1ebfu trong s\u1ef1 bi\u1ebfn chuy\u1ec3n n\u00e0y.<\/p>\n\n\n\n<p>K\u1ec3 c\u1ea3 vi\u1ec7c l\u00e0m marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u0169ng v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u khi b\u00e0n \u0111\u1ebfn vi\u1ec7c g\u00e2y d\u1ef1ng l\u00f2ng tin uy t\u00edn n\u01a1i kh\u00e1ch h\u00e0ng. Kh\u00e1ch c\u1ee7a b\u1ea1n ch\u01b0a t\u1eebng r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 th\u1ee9 h\u1ecd mong \u0111\u1ee3i t\u1eeb nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 \u0111\u00e3 \u0111\u1ebfn l\u00fac trao n\u00f3 cho h\u1ecd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuc_te_phu_phang_cua_marketing\"><\/span>Th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng c\u1ee7a marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch n\u00e0o m\u00e0 ch\u00fang t\u00f4i \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00e2y ch\u00fang ta h\u00e3y l\u00ean m\u1ed9t chuy\u1ebfn du h\u00e0nh th\u1eddi gian nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>Th\u1eddi gian l\u00e0 v\u00e0o n\u0103m 2008 v\u00e0 b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m inbound marketing h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. B\u1ea1n vi\u1ebft blog ba l\u1ea7n m\u1ed9t ng\u00e0y, so\u1ea1n ra nh\u1eefng b\u1ee9c th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1eb9p xinh qu\u1ea3ng c\u00e1o nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng ty v\u00e0 chia s\u1ebd n\u1ed9i dung li\u00ean quan \u0111\u1ebfn nh\u1eefng ch\u00e2n dung marketing tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ph\u1ec5u marketing c\u1ee7a b\u1ea1n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u1ed7 m\u00e1y v\u1eadn h\u00e0nh tr\u01a1n tru, thu h\u00fat kh\u00e1ch m\u1edbi gh\u00e9 trang web c\u1ee7a b\u1ea1n, chuy\u1ec3n nh\u1eefng v\u1ecb kh\u00e1ch n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f9ng v\u1edbi vi\u1ec7c cung c\u1ea5p c\u00e1c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ch\u0103m nom nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 qua c\u00e1c b\u1ee9c th\u01b0 li\u00ean quan. Ph\u1ec5u c\u1ee7a b\u1ea1n m\u1edf r\u1ed9ng ra v\u00e0 CEO th\u00ec h\u00e0i l\u00f2ng. Kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n \u0111\u00e0 ti\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ngo\u1ea1i tr\u1eeb m\u1ed9t \u0111i\u1ec1u: t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/p>\n\n\n\n<p>To\u00e0n b\u1ed9 kh\u00f4ng gian n\u1ed9i dung tr\u1edf n\u00ean \u0111\u00f4ng \u0111\u00fac h\u01a1n nhi\u1ec1u. Tr\u00e0n ng\u1eadp nhi\u1ec1u n\u1ed9i dung h\u01a1n m\u1ee9c c\u00f3 th\u1ec3 t\u01b0\u1edfng, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u l\u1ecdc n\u00f3 theo \u0111\u00fang c\u00e1ch m\u00e0 h\u1ecd l\u1ecdc c\u00e1c qu\u1ea3ng c\u00e1o. H\u1ecd d\u1ef1a v\u00e0o b\u1ea1n b\u00e8 hay t\u00ecm ki\u1ebfm mang t\u00ednh c\u00e1 nh\u00e2n cao c\u00f9ng v\u1edbi c\u00e1c thu\u1eadt to\u00e1n x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m n\u1ed5i l\u00ean n\u1ed9i dung th\u00edch h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn \u0111\u1ed9t ph\u00e1, nh\u01b0ng khi n\u00f3 th\u00e0nh c\u00f4ng th\u00ec th\u01b0\u1eddng l\u00e0 \u0111\u01b0\u1ee3c n\u00e2ng \u0111\u1ee1 \u1ee7ng h\u1ed9 b\u1edfi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng fan v\u1eefng ch\u1eafc l\u1edbn m\u1ea1nh.<\/p>\n\n\n\n<p>B\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ea5y xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 \u1edf email. B\u1ea1n c\u00e0ng g\u1eedi nhi\u1ec1u email th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 v\u1ebb c\u00e0ng \u00edt h\u1ee9ng th\u00fa mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c tin t\u1ee9c t\u1eeb b\u1ea1n h\u01a1n.<\/p>\n\n\n\n<p>H\u00f2m th\u01b0 c\u1ee7a h\u1ecd th\u00ec tr\u00e0n \u0111\u1ea7y m\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd th\u00ec c\u00f3 h\u1ea1n, v\u00e0 m\u1ed7i tin nh\u1eafn m\u1edbi m\u00e0 b\u1ea1n g\u1eedi th\u00ec ch\u1ec9 l\u00e0m t\u0103ng th\u00eam phi\u1ec1n nhi\u1ec5u cho h\u1ecd. K\u1ec3 c\u1ea3 khi b\u1ea1n c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 quan tr\u1ecdng mu\u1ed1n chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, l\u00fac n\u00e0o c\u0169ng c\u00f3 v\u1ebb nh\u01b0 l\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd b\u1ecb l\u1ea1c tr\u00f4i trong s\u1ef1 xa l\u00e1nh v\u00e0 qu\u00ean l\u00e3ng. T\u1ec9 l\u1ec7 m\u1edf th\u01b0 c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m s\u00fat v\u00e0 t\u1ec9 l\u1ec7 b\u1ecf theo d\u00f5i s\u1ebd t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>CEO b\u1eaft \u0111\u1ea7u ch\u1ea5t v\u1ea5n b\u1ea1n: Sao l\u1ea1i nh\u01b0 th\u1ebf n\u00e0y? V\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 ta c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 kh\u1eafc ph\u1ee5c n\u00f3 \u0111\u00e2y?<\/p>\n\n\n\n<p>B\u1ea1n bi\u1ebft l\u00e0m g\u00ec c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o ngon \u0103n d\u1ec5 d\u00e0ng. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1ecb ng\u1ed9p tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u tin nh\u1eafn h\u00e0ng ng\u00e0y, v\u00e0 c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi b\u1ea1n \u0111\u1ec3 \u00fd th\u1ea5y truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng c\u00f2n l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y n\u1eefa. Ch\u1ec9 hi\u1ec7n di\u1ec7n trong truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb n\u1ed9i dung th\u00ec kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 theo k\u1ecbp t\u1eeb t\u1eadn h\u1ed3i n\u0103m 2008, nh\u01b0ng nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p tinh vi qua nhi\u1ec1u n\u0103m, \u01b0u ti\u00ean n\u1ed9i dung t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh thay v\u00ec t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang l\u00e0 xu h\u01b0\u1edbng song n\u00f3 l\u1ea1i t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c ch\u01b0a t\u1eebng c\u00f3 c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<p>N\u1ec1n m\u00f3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ed9t ng\u1ed9t l\u1ea1i kh\u00f4ng c\u00f2n c\u1ea3m gi\u00e1c v\u1eefng v\u00e0ng n\u1eefa. C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i \u0111\u00e3 l\u00e0m c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb g\u1eb7p kh\u00f3 kh\u0103n (v\u00e0 t\u1ed1n k\u00e9m h\u01a1n) trong vi\u1ec7c b\u1ee9t ph\u00e1 ra kh\u1ecfi ch\u01b0\u1edbng ng\u1ea1i n\u00e0y v\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u1ecd.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi Customer Acquisition Cost\/Chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi &nbsp;(CAC) \u0111\u00e3 t\u0103ng 50% trong n\u0103m n\u0103m qua.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"426\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/CAC-tang-dang-ke.png\" alt=\"chi ph\u00ed kh\u00e1ch h\u00e0ng t\u0103ng \u0111\u00e1ng k\u1ec3\" class=\"wp-image-12389\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/CAC-tang-dang-ke.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/CAC-tang-dang-ke-300x213.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/CAC-tang-dang-ke-585x415.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>Trong khi c\u1ea3 CAC tr\u1ea3 ph\u00ed v\u00e0 CAC n\u1ed9i dung \u0111ang t\u0103ng, th\u00ec tr\u1ea3 ph\u00ed \u0111ang v\u01b0\u1ee3t xa n\u1ed9i dung tr\u1edf th\u00e0nh con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0111\u1ec3 \u0111\u1eafc thu \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. S\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng m\u1edbi quan tr\u1ecdng v\u00e0 n\u00f3 kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 gi\u1eef v\u1ecb tr\u00ed l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ki\u1ebfm kh\u00e1ch h\u00e0ng <em>duy nh\u1ea5t <\/em>c\u1ee7a b\u1ea1n n\u1eefa.<\/p>\n\n\n\n<p>Trong t\u1ea5t c\u1ea3 nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y, \u0111i\u1ec3m \u0111au kh\u1ed5 nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 marketer ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1eabn th\u1ebf: L\u00e0m sao \u0111\u1ec3 t\u1ea1o ra \u0111\u1ee7 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"557\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/thach-thuc-marketing.png\" alt=\"th\u00e1ch th\u1ee9c v\u1ec1 marketing\" class=\"wp-image-12390\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/thach-thuc-marketing.png 956w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/thach-thuc-marketing-300x175.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/thach-thuc-marketing-768x447.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/thach-thuc-marketing-585x341.png 585w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khach_hang_vui_long_la_mot_vu_khi_bi_mat_cua_nha_tiep_thi_de_phat_trien\"><\/span>Kh\u00e1ch h\u00e0ng vui l\u00f2ng l\u00e0 m\u1ed9t v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u1eefng thay \u0111\u1ed5i trong t\u00ecm ki\u1ebfm, x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh kh\u00e1c m\u00e0 ch\u00fang ta \u0111\u00e3 tr\u1edf n\u00ean tho\u1ea3i m\u00e1i d\u1ef1a d\u1eabm v\u00e0o \u0111ang khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n khi thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. Nh\u01b0ng \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c c\u0169ng \u0111ang \u0111i\u1ec1u khi\u1ec3n s\u1ef1 thay \u0111\u1ed5i n\u00e0y: h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi ng\u00e0y nay thi\u1ebfu ki\u00ean nh\u1eabn v\u00e0 ho\u00e0i nghi h\u01a1n, v\u00e0 ch\u01b0a bao gi\u1edd vi\u1ec7c g\u00e2y d\u1ef1ng l\u00f2ng tin uy t\u00edn l\u1ea1i kh\u00f3 kh\u0103n nh\u01b0 b\u00e2y gi\u1edd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing. Trong m\u1ed9t kh\u1ea3o s\u00e1t 2018, ch\u1ec9 3% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd nh\u00ecn nh\u1eadn nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 \u0111\u00e1ng tin:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"395\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/ai-dang-tin-nhat.png\" alt=\"ai \u0111\u00e1ng tin nh\u1ea5t\" class=\"wp-image-12391\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/ai-dang-tin-nhat.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/ai-dang-tin-nhat-300x198.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/ai-dang-tin-nhat-585x385.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u01b0\u1ee3c b\u1ea1n nh\u00ecn nh\u1eadn l\u00e0 \u0111\u00e1ng tin nh\u1ea5t?<\/strong><\/td><\/tr><tr><td>\n<ul>\n<li>b\u00e1c s\u0129 (49%),<\/li>\n<li>l\u00ednh c\u1ee9u h\u1ecfa (48%),<\/li>\n<li>gi\u00e1o vi\u00ean (38%),<\/li>\n<li>y t\u00e1 (36%),<\/li>\n<li>nha s\u0129 (19%),<\/li>\n<li>k\u1ebf to\u00e1n (12%),<\/li>\n<li>lu\u1eadt s\u01b0 (12%),<\/li>\n<li>nh\u1ea1c s\u0129 chuy\u00ean nghi\u1ec7p (10%),<\/li>\n<li>nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m (9%),<\/li>\n<li>ph\u00f3ng vi\u00ean (5%),<\/li>\n<li>nh\u00e2n vi\u00ean pha c\u00e0 ph\u00ea (5%),<\/li>\n<li>d\u1ecbch v\u1ee5\/d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (4%),<\/li>\n<li>v\u1eadn \u0111\u1ed9ng vi\u00ean chuy\u00ean nghi\u1ec7p (4%),<\/li>\n<li>ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 (3%),<\/li>\n<li><span style=\"color: #ff0000;\"><strong>nh\u00e2n vi\u00ean kinh doanh (3%), <\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>nh\u00e0 ti\u1ebfp th\u1ecb (3%),<\/strong><\/span><\/li>\n<li><span style=\"font-family: inherit; font-size: inherit;\">m\u00f4i gi\u1edbi ch\u1ee9ng kho\u00e1n (2%), <\/span><\/li>\n<li><span style=\"font-family: inherit; font-size: inherit;\">nh\u00e2n vi\u00ean kinh doanh \u00f4 t\u00f4 (1%),<\/span><\/li>\n<li><span style=\"font-family: inherit; font-size: inherit;\">ch\u00ednh tr\u1ecb gia (1%), <\/span><\/li>\n<li><span style=\"font-family: inherit; font-size: inherit;\">ng\u01b0\u1eddi v\u1eadn \u0111\u1ed9ng h\u00e0nh lang (1%). <\/span><\/li>\n<\/ul>\n<p><em style=\"font-family: inherit; font-size: inherit;\">c\u0103n c\u1ee9: 928 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t tr\u00ean to\u00e0n c\u1ea7u (ch\u1ecdn t\u1ed1i \u0111a ba m\u1ee5c)<\/em><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 l\u00e0 Amazon \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t chu\u1ea9n m\u1edbi cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 m\u1ecdi ng\u01b0\u1eddi k\u1ef3 v\u1ecdng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00f9ng m\u1ee9c \u0111\u1ed9 thu\u1eadn ti\u1ec7n v\u00e0 quan t\u00e2m c\u00e1 nh\u00e2n \u0111\u00f3 d\u00f9 h\u1ecd c\u00f3 mua h\u00e0ng \u1edf trang web n\u00e0o. Ch\u00fang ta mong \u0111\u1ee3i v\u1eadn chuy\u1ec3n h\u00e0ng qua \u0111\u00eam, nh\u1eefng thu\u1eadt to\u00e1n m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a ch\u00fang ta, nh\u1eefng c\u00f4ng ty bi\u1ebft l\u1ecbch s\u1eed mua h\u00e0ng c\u00f4ng ty \u0111\u00f3 c\u1ee7a ch\u00fang ta v\u00e0 nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i di\u1ec5n ra b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o m\u00e0 ch\u00fang ta t\u00ecnh c\u1edd c\u00f3 m\u1eb7t.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng c\u00f4ng ty m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 Amazon, th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n ph\u1ea3i l\u00e0m.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh ho\u00e0n to\u00e0n cam ch\u1ecbu t\u1eeb b\u1ecf v\u00e0 ngh\u0129 \u0111\u1ebfn chuy\u1ec7n ngh\u1ec9 h\u01b0u s\u1edbm, th\u00ec h\u00e3y c\u00e2n nh\u1eafc r\u1eb1ng c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ch\u01b0a c\u00f3 ng\u01b0\u1eddi khai th\u00e1c t\u01b0\u1edfng xa t\u1eadn ch\u00e2n tr\u1eddi nh\u01b0ng g\u1ea7n ngay tr\u01b0\u1edbc m\u1eaft to\u00e0n b\u1ed9 th\u1eddi gian n\u00e0y:<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eabn lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n trong ph\u01b0\u01a1ng ph\u00e1p inbound, nh\u01b0ng ng\u00e0y nay, h\u1ecd n\u00ean n\u1eb1m t\u1ea1i tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n<\/blockquote>\n\n\n\n<p>Trong khi m\u1ecdi ng\u01b0\u1eddi ng\u00e0y nay c\u00f3 th\u1ec3 gi\u1ea3m h\u1ee9ng th\u00fa v\u1edbi vi\u1ec7c \u0111\u1ecdc th\u01b0 \u0111i\u1ec7n t\u1eed b\u1ea1n g\u1eedi, b\u00ecnh lu\u1eadn v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay t\u1ea3i v\u1ec1 s\u00e1ch \u0111i\u1ec7n t\u1eed ebook c\u1ee7a b\u1ea1n, th\u00ec h\u1ecd <em>\u0111\u01b0\u1ee3c <\/em>h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 n\u1ebfu b\u1ea1n cho r\u1eb1ng \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn chuy\u1ec7n l\u00e0m \u0103n c\u1ee7a m\u00ecnh, th\u00ec ngh\u0129 l\u1ea1i \u0111i nh\u00e9:<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p cho bi\u1ebft truy\u1ec1n mi\u1ec7ng l\u00e0 ngu\u1ed3n tham kh\u1ea3o <em>\u0111\u01a1n l\u1ebb hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>B\u1ea1n d\u1ef1a v\u00e0o ngu\u1ed3n th\u00f4ng tin n\u00e0o khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua ph\u1ea7n m\u1ec1m kinh doanh?<\/strong><\/td><\/tr><tr><td>Tham kh\u1ea3o truy\u1ec1n mi\u1ec7ng (b\u1ea1n b\u00e8, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) &#8211; 55%<\/td><\/tr><tr><td>Tham kh\u1ea3o kh\u00e1ch h\u00e0ng &#8211; 46%<\/td><\/tr><tr><td>B\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng &#8211; 38%<\/td><\/tr><tr><td>T\u00e0i li\u1ec7u do ng\u01b0\u1eddi b\u00e1n s\u1ea3n xu\u1ea5t (eBook, b\u00e0i \u0111\u0103ng blog, s\u00e1ch tr\u1eafng, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p) &#8211; 38%<\/td><\/tr><tr><td>B\u00e1o c\u00e1o\/\u0111\u1ec1 xu\u1ea5t c\u1ee7a chuy\u00ean gia ph\u00e2n t\u00edch (Gartner, Forrester) &#8211; 34%<\/td><\/tr><tr><td>C\u00e1c web \u0111\u00e1nh gi\u00e1 l\u1ea5y ngu\u1ed3n t\u1eeb c\u1ed9ng \u0111\u1ed3ng hay m\u1ed9t nh\u00f3m ng\u01b0\u1eddi (Quora, G2 Crowd, TrustRadius) &#8211; 27%<\/td><\/tr><tr><td>Nh\u00e2n vi\u00ean kinh doanh &#8211; 22%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhu_vay_tai_sao_cac_nha_tiep_thi_khong_bi_am_anh_nhieu_hon_boi_khach_hang_cua_ho\"><\/span>Nh\u01b0 v\u1eady t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng b\u1ecb \u00e1m \u1ea3nh nhi\u1ec1u h\u01a1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong m\u1ed9t th\u1eadp k\u1ef7 qua, c\u00e1c inbound marketers \u0111\u00e3 \u0111ang k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n minh ch\u1ee9ng cho gi\u00e1 tr\u1ecb v\u00e0 g\u00e2y d\u1ef1ng uy t\u00edn b\u1ec1n l\u00e2u. Nh\u01b0ng n\u1ebfu nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 kh\u00f4ng c\u00f3 ti\u1ebfng n\u00f3i t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n l\u1edbn nh\u1ea5t v\u00e0o n\u0103m 2018.<\/p>\n\n\n\n<p>Nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 \u0111\u1ed9i marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i k\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 tin t\u01b0\u1edfng b\u1ea1n t\u1eeb tr\u01b0\u1edbc: kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed7i nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean ph\u00e2n b\u1ed5 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c s\u1ef1 l\u1eafng nghe nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd n\u00f3i.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u t\u00e1c d\u1ee5ng \u0111\u00f2n b\u1ea9y h\u01a1n t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n video so v\u1edbi nh\u1eefng \u0111i\u1ec1u b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb b\u00e0i \u0111\u0103ng blog hay email s\u1ea3n xu\u1ea5t b\u1edfi \u0111\u1ed9i marketing. \u0110\u1eebng l\u00e3ng ph\u00ed ph\u1ea7n l\u1edbn th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n cho vi\u1ec7c k\u1ec3 l\u1ec3 v\u1ec1 c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n m\u00e0 thay v\u00e0o \u0111\u00f3 h\u00e3y gia c\u1ed1 t\u0103ng c\u01b0\u1eddng ph\u00f3ng \u0111\u1ea1i t\u1ed1i \u0111a nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn.<\/p>\n\n\n\n<p>D\u00f9 c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u th\u00ec kh\u00f4ng m\u1ed9t n\u1ed9i dung n\u00e0o b\u1ea1n t\u1eebng vi\u1ebft hay s\u1ea3n xu\u1ea5t m\u00e0 s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng, mang t\u00ednh th\u00fac \u0111\u1ea9y hay c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n so v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 b\u1ea1n. Nh\u1eefng nh\u00e0 marketer, c\u00f3 l\u1ebd l\u00e0 h\u01a1n b\u1ea5t c\u1ee9 \u0111\u1ed9i n\u00e0o kh\u00e1c, n\u00ean c\u00e2n nh\u1eafc v\u1ec1 c\u00e1ch m\u00e0 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n th\u00e0nh nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 ch\u1ee7 \u0111\u1ed9ng &#8212; &nbsp;v\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 ch\u1ee7 \u0111\u1ed9ng n\u00e0y th\u00e0nh c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pheu_marketing_cua_ban_khong_co_tac_dung_trong_mot_the_gioi_lay_khach_hang_lam_trung_tam\"><\/span>Ph\u1ec5u marketing c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong m\u1ed9t th\u1ebf gi\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0o n\u0103m 2018, c\u00e1c marketer g\u1ea7n nh\u01b0 \u0111\u00e3 say men chi\u1ebfn th\u1eafng khi c\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i. Sau khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c ch\u1ed1t th\u00e0nh kh\u00e1ch mua h\u00e0ng, h\u1ecd coi th\u1ec3 l\u00e0 xong vi\u1ec7c r\u1ed3i v\u00e0 chuy\u1ec3n \u0111\u1ebfn vi\u1ec7c ti\u1ebfp theo. D\u00f9 v\u1ecb kh\u00e1ch mua h\u00e0ng \u0111\u00f3 c\u00f3 ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 hay kh\u00f4ng th\u00ec ch\u1ee7 y\u1ebfu l\u00e0 m\u1ed9t \u00fd ngh\u0129 v\u1ec1 sau.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12393 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/pheu-khach-hang.png\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"500\" height=\"570\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/pheu-khach-hang.png 500w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/pheu-khach-hang-263x300.png 263w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/td><td>Marketing\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>B\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Kh\u00e1ch h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Nh\u01b0ng t\u1ef1 n\u00f3 \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u1ee7 hi\u1ec7u qu\u1ea3 n\u1eefa r\u1ed3i.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 t\u1eebng d\u1ec5 vui l\u00f2ng v\u1edbi n\u1ed9i dung v\u00e0 c\u00e1 nh\u00e2n h\u00f3a gi\u1edd \u0111\u00e2y c\u1ea7n nh\u00ecn th\u1ea5y b\u1eb1ng ch\u1ee9ng v\u1ec1 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng tr\u01b0\u1edbc khi h\u1ecd (th\u1eadm ch\u00ed ch\u1ec9 l\u00e0) c\u00e2n nh\u1eafc vi\u1ec7c mua h\u00e0ng. <\/p>\n\n\n\n<p>M\u1ecdi t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00f4ng ty b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng \u2013 t\u1eeb ch\u00ednh l\u01b0\u1ee3t gh\u00e9 web \u0111\u1ea7u ti\u00ean \u0111\u00f3 \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c g\u1ea7n nh\u1ea5t c\u1ee7a h\u1ecd v\u1edbi \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u2013 \u0111\u1ecbnh h\u00ecnh n\u00ean c\u00e1ch nh\u00ecn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 sau c\u00f9ng l\u00e0 c\u00e1ch h\u1ecd n\u00f3i v\u1edbi th\u1ebf gi\u1edbi v\u1ec1 b\u1ea1n. V\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra b\u00e1nh \u0111\u00e0 (flywheel), m\u1ed9t c\u00e1ch t\u01b0 duy m\u1edbi v\u1ec1 c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u1edf m\u1ecdi giai \u0111o\u1ea1n:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12394\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/banh-xe-khach-hang.png\" alt=\"b\u00e1nh xe kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"600\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/banh-xe-khach-hang.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/banh-xe-khach-hang-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/banh-xe-khach-hang-300x300.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/banh-xe-khach-hang-585x585.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/td><td>D\u1ecbch v\u1ee5\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Marketing<\/p>\n<p>&nbsp;<\/p>\n<p>B\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<p>Kh\u00e1ch h\u00e0ng (n\u1eb1m \u1edf trung t\u00e2m)<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>B\u1edfi v\u00ec nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ed1t \u0111\u01a1n m\u00e0 l\u00e0 m\u1edf r\u1ed9ng quan h\u1ec7. V\u00e0 nh\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u0103n b\u1ea3n ch\u00ednh l\u00e0 th\u1ee9 \u0111em \u0111\u1ebfn s\u1ee9c m\u1ea1nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<\/blockquote>\n\n\n\n<p>H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng k\u1ebft th\u00fac sau l\u1ea7n mua h\u00e0ng th\u1ee9 nh\u1ea5t. N\u1ebfu b\u1ea1n kh\u00f4ng xem x\u00e9t c\u00e1ch b\u1ea1n ch\u0103m nom nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 cho b\u1ea1n, th\u00ec b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i marketing l\u1edbn nh\u1ea5t trong nhi\u1ec1u n\u0103m v\u00e0 r\u00f5 r\u00e0ng \u0111ang k\u00ecm h\u00e3m c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><em>\u0110\u0103ng l\u1ea7n \u0111\u1ea7u v\u00e0o 10\/05\/2018, c\u1eadp nh\u1eadt v\u00e0o 05\/02\/2019<\/em><\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/blog.hubspot.com\/marketing\/happy-customers-marketing-opportunity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Happy Customers Are the Biggest Marketing Opportunity<\/a> of 2019 c\u1ee7a Hubspot, ng\u01b0\u1eddi d\u1ecbch Tr\u1ea7n Tuy\u1ebft Lan, c\u1ed9ng t\u00e1c vi\u00ean d\u1ecbch thu\u1eadt)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketer) xu\u1ea5t s\u1eafc h\u1ebft s\u1ee9c quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u1ea3o, \u00e1m \u1ea3nh v\u1edbi visuals (ph\u1ea7n nh\u00ecn) v\u00e0 d\u1ed1c h\u1ebft l\u00f2ng v\u00e0o n\u1ed9i dung. Ch\u00ednh s\u1ef1 chuy\u00ean t\u00e2m t\u1ec9 m\u1ec9 v\u00e0o chi ti\u1ebft n\u00e0y l\u00e0m t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, khi\u1ebfn ph\u1ec5u l\u1edbn m\u1ea1nh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng mua s\u1eafm cho kh\u00e1ch &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 c\u01a1 h\u1ed9i marketing r\u1ea5t l\u1edbn &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/khach-hang-hai-long\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 c\u01a1 h\u1ed9i marketing r\u1ea5t l\u1edbn &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketer) xu\u1ea5t s\u1eafc h\u1ebft s\u1ee9c quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u1ea3o, \u00e1m \u1ea3nh v\u1edbi visuals (ph\u1ea7n nh\u00ecn) v\u00e0 d\u1ed1c h\u1ebft l\u00f2ng v\u00e0o n\u1ed9i dung. Ch\u00ednh s\u1ef1 chuy\u00ean t\u00e2m t\u1ec9 m\u1ec9 v\u00e0o chi ti\u1ebft n\u00e0y l\u00e0m t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, khi\u1ebfn ph\u1ec5u l\u1edbn m\u1ea1nh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng mua s\u1eafm cho kh\u00e1ch &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/khach-hang-hai-long\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-27T07:32:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T11:36:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/05\/khach-hang.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 c\u01a1 h\u1ed9i marketing r\u1ea5t l\u1edbn &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/khach-hang-hai-long\/","og_locale":"vi_VN","og_type":"article","og_title":"Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 c\u01a1 h\u1ed9i marketing r\u1ea5t l\u1edbn &#8226; Ki\u1ebfn c\u00e0ng","og_description":"C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketer) xu\u1ea5t s\u1eafc h\u1ebft s\u1ee9c quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u1ea3o, \u00e1m \u1ea3nh v\u1edbi visuals (ph\u1ea7n nh\u00ecn) v\u00e0 d\u1ed1c h\u1ebft l\u00f2ng v\u00e0o n\u1ed9i dung. 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Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12388"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=12388"}],"version-history":[{"count":1,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12388\/revisions"}],"predecessor-version":[{"id":24290,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/12388\/revisions\/24290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/12397"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=12388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=12388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=12388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}