{"id":12320,"date":"2019-09-14T03:50:43","date_gmt":"2019-09-14T03:50:43","guid":{"rendered":"https:\/\/kiencang.net\/?p=12320"},"modified":"2019-09-30T12:08:14","modified_gmt":"2019-09-30T12:08:14","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/kiencang.net\/video-marketing\/","title":{"rendered":"Video marketing l\u00e0 g\u00ec? V\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m t\u1eeb A t\u1edbi Z (k\u00e8m nhi\u1ec1u video minh h\u1ecda)"},"content":{"rendered":"<p><em>Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n n\u1eafm v\u1eefng ngh\u1ec7 thu\u1eadt video marketing hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c video, template (m\u1eabu d\u00e0n trang b\u1ed1 c\u1ee5c tr\u00ecnh b\u00e0y), th\u1ee7 thu\u1eadt v\u00e0 t\u00e0i li\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video marketing \u2014 \u00fd t\u01b0\u1edfng n\u00e0y th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec m\u1edbi m\u1ebb c\u1ea3. \u0110i\u1ec3m m\u1edbi n\u1eb1m \u1edf ch\u1ed7, ng\u00e0y nay video \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng tr\u00ean <em>m\u1ecdi <\/em>k\u00eanh (channel) v\u00e0 n\u1ec1n t\u1ea3ng (platform).<\/p>\n<p><!--more--><\/p>\n<p>Video kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p trong k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 (overall marketing plan) c\u1ee7a b\u1ea1n n\u1eefa. N\u00f3 n\u1eb1m \u1edf t\u00e2m \u0111i\u1ec3m ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng c\u00f9ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb\u2026 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social strategy) c\u1ee7a b\u1ea1n.<\/p>\n<p>Video \u0111\u00e3 ho\u00e0n to\u00e0n chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong trong c\u1ed9ng \u0111\u1ed3ng. Theo m\u1ed9t <a href=\"https:\/\/kiencang.net\/xu-huong-noi-dung-toan-cau\/\">b\u00e1o c\u00e1o Kh\u1ea3o s\u00e1t c\u1ee7a HubSpot g\u1ea7n \u0111\u00e2y, b\u1ed1n trong s\u00e1u k\u00eanh h\u00e0ng \u0111\u1ea7u n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u xem video l\u00e0 c\u00e1c k\u00eanh x\u00e3 h\u1ed9i (social channels)<\/a>. Ngo\u00e0i ra, g\u1ea7n \u0111\u00e2y m\u1ed9t gi\u00e1m \u0111\u1ed1c Facebook \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd <strong>ho\u00e0n to\u00e0n<\/strong> l\u00e0 video trong ch\u01b0a \u0111\u1ebfn 5 n\u0103m n\u1eefa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13137 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube.png\" alt=\"Facebook b\u1eaft k\u1ecbp YouTube\" width=\"1250\" height=\"782\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube.png 1250w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube-300x188.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube-768x480.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube-1024x641.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube-1170x732.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/facebook-bat-kip-youtube-585x366.png 585w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng? \u00c0 th\u00ec, n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ecbnh l\u00e0m video, b\u1ea1n s\u1ebd d\u1ec5 b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau \u0111\u1ea5y. Th\u1ebf nh\u01b0ng, \u0111\u1eebng lo l\u1eafng qu\u00e1. V\u1edbi \u0111a s\u1ed1 c\u00e1c video, ch\u00fang tr\u00f4ng c\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00e0 th\u00f4 s\u01a1, th\u00ec n\u1ed9i dung c\u00e0ng c\u00f3 v\u1ebb th\u1eadt\u2026 v\u00e0 \u0111\u00f3 m\u1edbi l\u00e0 c\u00e1i th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem (audience).<\/p>\n<p>Tin vui l\u00e0 s\u1ea3n xu\u1ea5t video gi\u1edd \u0111\u00e2y <em>ti\u1ebft ki\u1ec7m chi ph\u00ed<\/em> h\u01a1n bao gi\u1edd h\u1ebft \u2013 b\u1ea1n c\u00f3 th\u1ec3 quay video ch\u1ea5t l\u01b0\u1ee3ng cao 4K b\u1eb1ng smartphone c\u1ee7a m\u00ecnh.<\/p>\n<p>Th\u1ebf n\u00ean \u2026 l\u00e0m video so v\u1edbi ng\u00e0y x\u01b0a \u0111\u00e3 r\u1ebb \u0111i v\u00e0 d\u1ec5 h\u01a1n nhi\u1ec1u, nh\u01b0ng gi\u1eefa d\u1ee5ng c\u1ee5 quay phim \u0111\u1ebfn \u00e1nh s\u00e1ng r\u1ed3i ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda, th\u00ec ch\u1ee7 \u0111\u1ec1 video marketing d\u01b0\u1eddng nh\u01b0 c\u00f3 th\u1ec3 v\u1eabn kh\u00e1 l\u00e0 ph\u1ee9c t\u1ea1p. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p c\u1ea9m nang h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n<p>B\u1ea1n h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ecdi \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c video marketing, ho\u1eb7c d\u00f9ng c\u00e1c link b\u00ean d\u01b0\u1edbi \u0111\u1ec3 nh\u1ea3y \u0111\u1ebfn ph\u1ea7n c\u1ee5 th\u1ec3.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;lifted-both&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#dddddd&#8221; ]<\/p>\n<p>B\u1ea1n c\u00f3 bi\u1ebft: video c\u0169ng nh\u01b0 c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nh\u01b0 infographic c\u0169ng \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3 trong SEO. Xem th\u00eam c\u00e1c b\u00e0i:<\/p>\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/seo-la-gi\/\">SEO l\u00e0 g\u00ec<\/a><\/li>\n<li><a href=\"https:\/\/kiencang.net\/viet-bai-chuan-seo\/\">C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/a><\/li>\n<li><a href=\"https:\/\/kiencang.net\/infographics-tat-ca-nhung-gi-ban-can-biet\/\">Infographic l\u00e0 g\u00ec<\/a><\/li>\n<li><a href=\"https:\/\/kiencang.net\/cach-lam-infographic\/\">C\u00e1ch l\u00e0m infographic \u0111\u1eb9p<\/a><\/li>\n<\/ul>\n<p>[\/dropshadowbox]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6ca1988f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6ca1988f\"  type=\"checkbox\" id=\"item-6577d6ca1988f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/video-marketing\/#Tai_sao_ban_can_tap_trung_vao_Video_Marketing_nam_2019\" title=\"T\u1ea1i sao b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o Video Marketing n\u0103m 2019\">T\u1ea1i sao b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o Video Marketing n\u0103m 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/video-marketing\/#12_loai_video_tiep_thi_marketing_video\" title=\"12 lo\u1ea1i video ti\u1ebfp th\u1ecb (marketing video)\">12 lo\u1ea1i video ti\u1ebfp th\u1ecb (marketing video)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/video-marketing\/#Qua_trinh_san_xuat_video\" title=\"Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video\">Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/video-marketing\/#Cach_dung_video_xuyen_suot_banh_da\" title=\"C\u00e1ch d\u00f9ng video xuy\u00ean su\u1ed1t b\u00e1nh \u0111\u00e0\">C\u00e1ch d\u00f9ng video xuy\u00ean su\u1ed1t b\u00e1nh \u0111\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/video-marketing\/#Dinh_ro_cac_muc_tieu_cua_ban_va_phan_tich_ket_qua\" title=\"\u0110\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3\">\u0110\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/video-marketing\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_ban_can_tap_trung_vao_Video_Marketing_nam_2019\"><\/span>T\u1ea1i sao b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o Video Marketing n\u0103m 2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u0103m 2016 ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng ph\u1ed5 bi\u1ebfn c\u1ee7a video v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u1ed9i dung. N\u0103m 2017 ghi nh\u1eadn video t\u0103ng tr\u01b0\u1edfng v\u01b0\u01a1n \u0111\u1ebfn v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong danh s\u00e1ch chi\u1ebfn thu\u1eadt marketing c\u1ee7a b\u1ea1n.<\/p>\n<p>2018 \u0111\u00e3 th\u1ea5y nh\u1eefng g\u00ec? T\u00f3m l\u1ea1i, 2018 \u0111\u00e3 bi\u1ebfn video t\u1eeb m\u1ed9t chi\u1ebfn thu\u1eadt marketing \u0111\u01a1n \u0111\u1ed9c th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n ph\u1ea7n (entire business strategy).<\/p>\n<p>N\u0103m 2019 c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi video marketing? <strong>N\u0103m 2019 l\u00e0 n\u0103m cho video nh\u01b0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh to\u00e0n di\u1ec7n <\/strong>(holistic business approach), c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung video s\u1ebd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi <em>t\u1ea5t c\u1ea3<\/em> c\u00e1c nh\u00f3m theo c\u00e1ch tr\u00f2 chuy\u1ec7n, \u1ee9ng d\u1ee5ng cao v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n<p>Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Kh\u1ea3o s\u00e1t c\u1ee7a HubSpot, h\u01a1n 50% s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n xem video t\u1eeb c\u00e1c nh\u00e3n hi\u1ec7u \u2026 nhi\u1ec1u h\u01a1n b\u1ea5t c\u1ee9 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13139 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video.png\" alt=\"v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi ta th\u00edch xem video h\u01a1n\" width=\"1393\" height=\"926\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video.png 1393w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-300x199.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-768x511.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-1024x681.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-1170x778.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-585x389.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/thuong-hieu-video-263x175.png 263w\" sizes=\"(max-width: 1393px) 100vw, 1393px\" \/><\/p>\n<p>Video c\u0169ng c\u00f3 nhi\u1ec1u \u00edch l\u1ee3i h\u01a1n ngo\u00e0i vi\u1ec7c ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed. Video tr\u00ean c\u00e1c trang \u0111\u00edch c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng 80% t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ch\u1ec9 c\u1ea7n nh\u1eafc \u0111\u1ebfn t\u1eeb \u201cvideo\u201d trong d\u00f2ng ti\u00eau \u0111\u1ec1 th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n c\u0169ng t\u0103ng 19% t\u1ec9 l\u1ec7 m\u1edf th\u01b0, 90% s\u1ed1 kh\u00e1ch h\u00e0ng c\u0169ng cho bi\u1ebft video gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>Nh\u01b0ng video kh\u00f4ng ch\u1ec9 l\u00e0m bi\u1ebfn \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c doanh nghi\u1ec7p ti\u1ebfp th\u1ecb c\u00f9ng v\u1edbi c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm; m\u00e0 n\u00f3 c\u00f2n c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch th\u1ee9c nh\u00e2n vi\u00ean kinh doanh k\u1ebft n\u1ed1i c\u00f9ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng <em>v\u00e0 <\/em>c\u00e1ch nh\u00f3m d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. T\u00f3m l\u1ea1i, video c\u1ef1c k\u1ef3 h\u1eefu \u00edch xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 b\u00e1nh \u0111\u00e0 (flywheel) \u2013 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u00f4i.<\/p>\n<p>Video c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111a n\u0103ng d\u00e0nh cho nh\u00e2n vi\u00ean kinh doanh s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n ngo\u00e0i vi\u1ec7c t\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c ph\u00e2n t\u00edch giai \u0111o\u1ea1n k\u1ebft th\u00fac ph\u00eda sau (backend analytics) c\u0169ng gi\u00fap nh\u00e2n vi\u00ean kinh doanh th\u1ea9m duy\u1ec7t x\u00e1c \u0111\u1ecbnh \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n v\u00e0 \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ea1nh l\u00f9ng hay l\u00e3nh \u0111\u1ea1m.<\/p>\n<p>V\u1edbi nh\u00f3m d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn \u2013 video h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng l\u00e0m quen s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m (onboarding video), video c\u0103n c\u1ee9 tr\u00ean ki\u1ebfn th\u1ee9c (knowledge-based video), video giao l\u01b0u nh\u00f3m (meet the team video), g\u1ecdi video h\u1ed7 tr\u1ee3 (support video call), v\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 v\u00e0i c\u00e1ch m\u00e0 video c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o v\u00e0 mang nhi\u1ec1u t\u00ednh c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, 2018 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn ng\u01b0\u1eddi xem c\u00f3 khuynh h\u01b0\u1edbng th\u00edch video th\u00f4 v\u00e0 th\u1eadt. Theo Kh\u1ea3o s\u00e1t HubSpot, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 th\u00edch video ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, \u201cch\u00e2n th\u1eadt\u201d h\u01a1n so v\u1edbi video ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 c\u00f3 v\u1ebb gi\u1ea3 t\u1ea1o v\u00e0 kh\u00f4ng th\u1eadt. V\u1edbi b\u1ea1n th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u00ec? Video ki\u1ec3u \u0111\u00f3 n\u1eb1m trong t\u1ea7m tay c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1edbi g\u1ea7n nh\u01b0 m\u1ecdi quy m\u00f4 kinh doanh, nh\u00f3m v\u00e0 ng\u00e2n qu\u1ef9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_loai_video_tiep_thi_marketing_video\"><\/span>12 lo\u1ea1i video ti\u1ebfp th\u1ecb (marketing video)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay, \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i video m\u00e0 b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t \u0111\u00e3. H\u00e3y xem danh s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>1. Video quay m\u1eabu th\u1eed (Demo Video)<\/strong><\/h3>\n<p>C\u00e1c video demo th\u1ec3 hi\u1ec7n c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng \u2013 d\u00f9 \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111\u01b0a ng\u01b0\u1eddi xem v\u00e0o m\u1ed9t chuy\u1ebfn tham quan ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch d\u00f9ng n\u00f3 ho\u1eb7c vi\u1ec7c m\u1edf th\u00f9ng v\u00e0 th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c.<\/p>\n<h3><strong>2. Video th\u01b0\u01a1ng hi\u1ec7u (Brand Video)<\/strong><\/h3>\n<p>C\u00e1c video th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t th\u00e0nh m\u1ed9t ph\u1ea7n trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn h\u01a1n, th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn, nhi\u1ec7m v\u1ee5 hay s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p c\u1ee7a c\u00f4ng ty. M\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng video n\u00e0y l\u00e0 \u0111\u1ec3 t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c xoay quanh c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec3 g\u00e2y t\u00f2 m\u00f2 c\u0169ng nh\u01b0 l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3><strong>3. Video s\u1ef1 ki\u1ec7n (Event Video)<\/strong><\/h3>\n<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u0111\u0103ng cai t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o, m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn b\u00e0n tr\u00f2n, g\u00e2y qu\u1ef9 hay lo\u1ea1i s\u1ef1 ki\u1ec7n kh\u00e1c kh\u00f4ng? H\u00e3y s\u1ea3n xu\u1ea5t m\u1ed9t th\u01b0\u1edbc phim n\u1ed5i b\u1eadt hay t\u1ea1o ra cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 thuy\u1ebft tr\u00ecnh th\u00fa v\u1ecb t\u1eeb c\u00e1c cu\u1ed9c t\u1ee5 h\u1ecdp g\u1eb7p g\u1ee1.<\/p>\n<h3><strong>4. Ph\u1ecfng v\u1ea5n chuy\u00ean gia (Expert Interview)<\/strong><\/h3>\n<p>Quay l\u1ea1i cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c chuy\u00ean gia n\u1ed9i b\u1ed9 hay c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng trong ng\u00e0nh kinh doanh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 g\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh c\u1ee7a b\u1ea1n \u2013 d\u00f9 h\u1ecd c\u00f3 chung quan \u0111i\u1ec3m v\u1edbi b\u1ea1n hay kh\u00f4ng \u2013 h\u00e3y \u0111\u01b0a nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn ki\u1ec3u n\u00e0y \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h3><strong>5. Video gi\u00e1o d\u1ee5c hay h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c (Educational or How-To Video)<\/strong><\/h3>\n<p>C\u00e1c video h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 d\u1ea1y m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi l\u1ea1 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft hay \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n m\u00e0 h\u1ecd s\u1ebd c\u1ea7n c\u00f3 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. Nh\u00f3m d\u1ecbch v\u1ee5 v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng video n\u00e0y khi l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><strong>6. Video gi\u1ea3ng gi\u1ea3i (Explainer Video) <\/strong><\/h3>\n<p>Lo\u1ea1i video n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n t\u1ea1i sao h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nhi\u1ec1u video gi\u1ea3ng gi\u1ea3i l\u1ea1i ch\u00fa tr\u1ecdng v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh \u1ea3o c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty \u0111ang g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n. Ng\u01b0\u1eddi n\u00e0y kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng hay mua gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><strong>7. Video ho\u1ea1t \u1ea3nh (Animated Video)<\/strong><\/h3>\n<p>Video ho\u1ea1t \u1ea3nh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c l\u00fd t\u01b0\u1edfng cho nh\u1eefng kh\u00e1i ni\u1ec7m kh\u00f3 n\u1eafm b\u1eaft m\u00e0 c\u1ea7n c\u00f3 h\u00ecnh \u1ea3nh tr\u1ef1c quan r\u00f5 r\u00e0ng ho\u1eb7c \u0111\u1ec3 gi\u1ea3ng gi\u1ea3i m\u1ed9t d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m tr\u1eebu t\u01b0\u1ee3ng. V\u00ed d\u1ee5, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra video d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng (v\u00f4 h\u00ecnh) t\u1eeb b\u00e1o c\u00e1o T\u00ecnh h\u00ecnh Marketing ki\u1ec3u m\u1edbi (State of Inbound) n\u0103m 2017.<\/p>\n<h3><strong>8. Video nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng (Case Study Video) v\u00e0 Kh\u00e1ch h\u00e0ng ch\u1ee9ng th\u1ef1c (Testimonial Video)<\/strong><\/h3>\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n mu\u1ed1n bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 (v\u00e0 s\u1ebd) gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. M\u1ed9t trong nh\u1eefng b\u1eb1ng ch\u1ee9ng t\u1ed1t nh\u1ea5t l\u00e0 th\u00f4ng qua t\u1ea1o ra video nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng m\u00e0 c\u00f3 c\u00e1c v\u1ecb kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u00e0i l\u00f2ng v\u1edbi c\u00f4ng ty b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 nh\u1eefng b\u1eb1ng ch\u1ee9ng s\u1ed1ng l\u00fd t\u01b0\u1edfng nh\u1ea5t ch\u1ee9ng minh cho hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n. H\u00e3y \u0111\u01b0a h\u1ecd v\u00e0o m\u00e1y quay mi\u00eau t\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 l\u00e0 c\u00e1ch c\u00f4ng ty b\u1ea1n \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h3><strong>9. Video tr\u1ef1c ti\u1ebfp (Live Video)<\/strong><\/h3>\n<p>Video tr\u1ef1c ti\u1ebfp \u0111em \u0111\u1ebfn c\u00e1i nh\u00ecn h\u1eadu tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t v\u1ec1 c\u00f4ng ty b\u1ea1n. N\u00f3 c\u0169ng t\u1ea1o ra stream l\u00e2u h\u01a1n v\u00e0 t\u1ec9 l\u1ec7 tham gia cao h\u01a1n \u2013 ng\u01b0\u1eddi xem ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n 8,1 l\u1ea7n \u1edf video tr\u1ef1c ti\u1ebfp h\u01a1n so v\u1edbi video theo y\u00eau c\u1ea7u. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, thuy\u1ebft tr\u00ecnh v\u00e0 s\u1ef1 ki\u1ec7n truy\u1ec1n tr\u1ef1c ti\u1ebfp v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem b\u00ecnh lu\u1eadn \u0111\u01b0a ra nh\u1eefng c\u00e2u h\u1ecfi.<\/p>\n<h3><strong>10. Video 360\u00b0 &amp; th\u1ef1c t\u1ebf \u1ea3o (Virtual Reality\/VR) <\/strong><\/h3>\n<p>V\u1edbi video\u00a0<u>360\u00b0<\/u>, ng\u01b0\u1eddi xem cu\u1ed1n chu\u1ed9t xung quanh \u0111\u1ec3 xem n\u1ed9i dung \u1edf m\u1ecdi g\u00f3c \u0111\u1ed9 &#8211; nh\u01b0 th\u1ec3 h\u1ecd \u0111ang th\u1ef1c s\u1ef1 \u0111\u1ee9ng trong n\u1ed9i dung \u0111\u00f3. Ki\u1ec3u video h\u00ecnh c\u1ea7u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi xem tr\u1ea3i nghi\u1ec7m m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m hay s\u1ef1 ki\u1ec7n, nh\u01b0 l\u00e0 kh\u00e1m ph\u00e1 Nam C\u1ef1c hay g\u1eb7p m\u1ed9t con c\u00e1 m\u1eadp \u0111\u1ea7u b\u00faa.\u00a0VR\u00a0cho ph\u00e9p ng\u01b0\u1eddi xem \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Nh\u1eefng video n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem qua c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 l\u00e0 Oculus Rift hay Google Cardboard.<\/p>\n<h3><strong>11. Video th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (Augmented Reality\/AR)<\/strong><\/h3>\n<p>Trong ki\u1ec3u video n\u00e0y, m\u1ed9t l\u1edbp k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o th\u1ee9 b\u1ea1n hi\u1ec7n \u0111ang xem trong th\u1ebf gi\u1edbi th\u1ef1c. V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng m\u00e1y quay c\u1ee7a \u0111i\u1ec7n tho\u1ea1i v\u1ec1 ph\u00f2ng kh\u00e1ch c\u1ee7a m\u00ecnh v\u00e0 AR s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y vi\u1ec7c \u0111\u1eb7t c\u00e1i gh\u1ebf d\u00e0i v\u00e0o kh\u00f4ng gian n\u00e0y th\u00ec tr\u00f4ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. \u1ee8ng d\u1ee5ng\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/app\/ikea-place\/id1279244498?mt=8\">IKEA Place<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho lo\u1ea1i video n\u00e0y. (IKEA l\u00e0 c\u00f4ng ty b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t l\u1eafp r\u00e1p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi)<\/p>\n<h3><strong>12. Th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a (Personalized Messages)<\/strong><\/h3>\n<p>Video c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng s\u00e1ng t\u1ea1o \u0111\u1ec3 b\u1ea1n ti\u1ebfp t\u1ee5c trao \u0111\u1ed5i hay ph\u1ea3n h\u1ed3i v\u1edbi ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 qua th\u01b0 \u0111i\u1ec7n t\u1eed hay nh\u1eafn tin. D\u00f9ng Video HubSpot hay <a href=\"https:\/\/www.loom.com\/\">Loom<\/a> \u0111\u1ec3 quay l\u1ea1i ch\u00ednh m\u00ecnh t\u00f3m t\u1eaft m\u1ed9t cu\u1ed9c h\u1ecdp quan tr\u1ecdng hay \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a. Nh\u1eefng video n\u00e0y t\u1ea1o ra kho\u1ea3nh kh\u1eafc \u0111\u1ed9c \u0111\u00e1o th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 d\u1eabn h\u1ecd v\u00e0o h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qua_trinh_san_xuat_video\"><\/span>Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n s\u1eafp \u0111\u1eb7t, quay thu hay bi\u00ean t\u1eadp b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 m\u1ee5c \u0111\u00edch b\u1ea1n l\u00e0m video \u0111\u00f3. T\u1ea1i sao? M\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra trong qu\u00e1 tr\u00ecnh l\u00e0m video s\u1ebd ch\u1ec9 v\u1ec1 m\u1ee5c \u0111\u00edch video c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 xem video c\u1ee7a m\u00ecnh ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 g\u00ec sau khi xem n\u00f3.<\/p>\n<p>V\u00e0 t\u1ea5t nhi\u00ean, n\u1ebfu nh\u00f3m c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ed1ng nh\u1ea5t m\u1ed9t m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh r\u01a1i v\u00e0o m\u1ed9t v\u00f2ng xo\u00e1y c\u1ee7a vi\u1ec7c quay \u0111i quay l\u1ea1i, bi\u00ean t\u1eadp \u2026 v\u00e0 l\u00e3ng ph\u00ed nhi\u1ec1u th\u1eddi gian qu\u00fd b\u00e1u.<\/p>\n<p>Th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng tham gia s\u1ea3n xu\u1ea5t m\u1ed9t video. L\u00e0m sao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u1ed1ng nh\u1ea5t \u00fd ki\u1ebfn?<\/p>\n<p>H\u00e3y t\u1ea1o ra m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi d\u00f9ng Google Forms\u00a0hay\u00a0SurveyMonkey\u00a0v\u00e0 g\u1eedi n\u00f3 \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan c\u1ee7a d\u1ef1 \u00e1n. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00f9ng nh\u1eefng c\u00e2u h\u1ecfi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 t\u00edch g\u1ed9p c\u00e1c \u0111\u00e1p \u00e1n \u1edf chung m\u1ed9t ch\u1ed7.<\/p>\n<ul>\n<li><strong>Ai l\u00e0 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?\u00a0<\/strong>B\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn ki\u1ec3u ng\u01b0\u1eddi mua h\u00e0ng n\u00e0o? \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac trong ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/li>\n<li><strong>M\u1ee5c ti\u00eau l\u00e0 g\u00ec?\u00a0<\/strong>C\u00f3 ph\u1ea3i l\u00e0 \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c nh\u00e3n hi\u1ec7u kh\u00f4ng? \u0110\u1ec3 b\u00e1n nhi\u1ec1u v\u00e9 s\u1ef1 ki\u1ec7n h\u01a1n? \u0110\u1ec3 ph\u00e1t h\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi? Cu\u1ed1i c\u00f9ng th\u00ec b\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 l\u00e0m g\u00ec sau khi xem video c\u1ee7a b\u1ea1n?<\/li>\n<li><strong>S\u1ebd chi\u1ebfu video \u1edf \u0111\u00e2u? <\/strong>Tr\u00ean Facebook? Sau m\u1ed9t m\u1eabu trang \u0111\u00edch (landing page)? B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1ee5c ti\u00eau \u2013 n\u01a1i m\u00e0 b\u1ea1n bi\u1ebft ch\u1eafc r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n th\u1ea5y video \u2013 tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng n\u00f3 cho c\u00e1c k\u00eanh kh\u00e1c.<\/li>\n<li><strong>Khi n\u00e0o \u0111\u1ebfn h\u1ea1n?\u00a0<\/strong>Lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t timeline (m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3). M\u1ed9t video m\u00e0 b\u1ea1n c\u00f3 v\u00e0i th\u00e1ng \u0111\u1ec3 l\u00e0m s\u1ebd c\u00f3 v\u1ed1n s\u1ea3n xu\u1ea5t v\u00e0 quy m\u00f4 s\u1ea3n xu\u1ea5t <em>r\u1ea5t <\/em>kh\u00e1c so v\u1edbi m\u1ed9t video c\u1ea7n l\u00e0m xong trong v\u00e0i ng\u00e0y.<\/li>\n<li><strong>V\u1ed1n s\u1ea3n xu\u1ea5t l\u00e0 bao nhi\u00eau?\u00a0<\/strong>L\u00e0m video\u00a0<em>c\u00f3 th\u1ec3 <\/em>t\u1ed1n ti\u1ec1n \u0111\u1eaft \u0111\u1ecf, nh\u01b0ng n\u00f3 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1eaft \u0111\u1ebfn th\u1ebf \u2026 n\u1ebfu b\u1ea1n \u0111\u1eb7t ra m\u1ee9c ng\u00e2n qu\u1ef9. H\u00e3y kh\u1ea3o s\u00e1t v\u00e0 \u0111\u1eb7t ra nh\u1eefng tham s\u1ed1 th\u1ef1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u01b0\u1edbc khi b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ti\u1ebfp theo.<\/li>\n<li><strong>C\u1ea7n c\u00f3 nh\u1eefng g\u00ec \u0111\u1ec3 s\u1ea3n xu\u1ea5t?\u00a0<\/strong>V\u1edbi s\u1ed1 v\u1ed1n, k\u1ef9 n\u0103ng v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n trong suy ngh\u0129, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 ph\u00e1t sinh. B\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111\u1ed3 h\u1ecda b\u1ea3ng ch\u1eef ti\u00eau \u0111\u1ec1 (lower third graphics) kh\u00f4ng? B\u1ea1n \u0111\u1ecbnh s\u1ebd s\u1ea3n xu\u1ea5t video ho\u1ea1t \u1ea3nh hay video h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp?<\/li>\n<li><strong>\u0110i\u1ec1u g\u00ec s\u1ebd c\u1ea5u th\u00e0nh th\u00e0nh c\u00f4ng c\u1ee7a video?\u00a0<\/strong>Ch\u1ecdn v\u00e0i ch\u1ec9 b\u00e1o hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a video b\u1ea1n l\u00e0m \u2013 hay xem ph\u1ea7n d\u01b0\u1edbi trong c\u1ea9m nang n\u00e0y v\u1ec1 c\u00e1ch ki\u1ec3m tra v\u00e0 ph\u00e2n t\u00edch video.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc m\u1ed9t: L\u1eadp k\u1ecbch b\u1ea3n cho video c\u1ee7a b\u1ea1n<\/h3>\n<p>S\u1ebd c\u00f3 l\u00fac v\u00e0 c\u00f3 ch\u1ed7 cho video d\u1ea1ng \u1ee9ng kh\u1ea9u v\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u01b0\u1ee3c l\u00ean k\u1ecbch b\u1ea3n tr\u01b0\u1edbc. B\u1ea1n c\u00f3 nh\u1eefng phim t\u00e0i li\u1ec7u bi l\u1ee5y, nh\u1eefng l\u1eddi n\u00f3i khoa tr\u01b0\u01a1ng trong c\u00e1c vlog v\u00e0 t\u1ea5t nhi\u00ean, chi\u1ebfc ch\u00e9n Th\u00e1nh: c\u00e1c video v\u1ec1 m\u00e8o.<\/p>\n<p>T\u1ee9c l\u00e0 \u0111a s\u1ed1 c\u00e1c video <em>kinh doanh <\/em><strong>c\u1ea7n c\u00f3 m\u1ed9t k\u1ecbch b\u1ea3n<\/strong>.<\/p>\n<p>N\u1ebfu b\u1ea1n b\u1ecf qua b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh ph\u1ea3i bi\u00ean t\u1eadp nhi\u1ec1u h\u01a1n c\u1ea7n thi\u1ebft, cho ra \u0111\u1eddi m\u1ed9t video d\u00e0i h\u01a1n m\u1ee9c n\u00ean c\u00f3 v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd l\u00e0m m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong khi xem video c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u vi\u1ebft k\u1ecbch b\u1ea3n theo c\u00e1ch b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t b\u00e0i \u0111\u0103ng blog \u1ea5y \u2013 \u0111i k\u00e8m v\u1edbi m\u1ed9t d\u00e0n \u00fd. Li\u1ec7t k\u00ea ra nh\u1eefng \u0111i\u1ec3m ch\u00ednh v\u00e0 s\u1eafp x\u1ebfp ch\u00fang theo tr\u1eadt t\u1ef1 h\u1ee3p l\u00fd.<\/p>\n<p>Vi\u1ebft nh\u00e1p h\u1ebft trong Google Docs \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh c\u1ed9ng t\u00e1c v\u00e0 b\u00ecnh lu\u1eadn nh\u1eadn x\u00e9t th\u1eddi gian th\u1ef1c. D\u00f9ng ch\u1ee9c n\u0103ng ch\u00e8n b\u1ea3ng (\u201cInsert &gt; Table\u201d) \u0111\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t trong nh\u1eefng k\u1ef9 x\u1ea3o vi\u1ebft k\u1ecbch b\u1ea3n truy\u1ec1n th\u1ed1ng c\u1ee7a truy\u1ec1n h\u00ecnh: k\u1ecbch b\u1ea3n hai c\u1ed9t. Vi\u1ebft (k\u1ecbch b\u1ea3n) ph\u1ea7n nghe trong c\u1ed9t tr\u00e1i v\u00e0 ch\u00e8n \u00fd t\u01b0\u1edfng v\u1ec1 ph\u1ea7n nh\u00ecn (xem) trong c\u1ed9t ph\u1ea3i.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"638\">\n<p style=\"text-align: center;\"><strong>Ti\u00eau \u0111\u1ec1 video: C\u00e1c m\u1eb9o d\u00f9ng Instagram \u00edt ng\u01b0\u1eddi bi\u1ebft d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"439\">D\u00f9 b\u1ea1n d\u00f9ng Instagram nhi\u1ec1u bao nhi\u00eau th\u00ec s\u1ebd v\u1eabn lu\u00f4n c\u00f3 m\u1eb9o m\u1edbi \u0111\u1ec3 h\u1ecdc. Th\u1ebf n\u00ean ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp h\u1ee3p m\u1ed9t v\u00e0i th\u1ee7 thu\u1eadt Instagram \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u1ee9ng d\u1ee5ng n\u00e0y<\/td>\n<td width=\"199\">M\u00e0n h\u00ecnh \u0111\u0103ng nh\u1eadp IG<\/td>\n<\/tr>\n<tr>\n<td width=\"439\">B\u1ea1n \u0111\u00e3 t\u1eebng n\u1eb1m trong b\u00e3o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u01b0a v\u00e0 \u2026 gi\u00e1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u00e9o l\u00ean c\u00e1c video x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n xem t\u1ed1i qua. \u0110\u00f3 s\u1ebd l\u00e0 v\u00ed d\u1ee5 <em>ho\u00e0n h\u1ea3o <\/em>\u0111\u1ec3 b\u1eaft \u0111\u1ea7u<\/td>\n<td width=\"199\">Tr\u00ecnh chi\u1ebfu m\u1ed9t video vui nh\u1ed9n v\u00e0 nh\u1ea5n th\u00edch n\u00f3<\/td>\n<\/tr>\n<tr>\n<td width=\"439\">H\u00f3a ra l\u00e0 n\u1ebfu b\u1ea1n \u0111\u00e3 th\u00edch n\u00f3 th\u00ec b\u1ea1n c\u00f3 th\u1ec3. C\u1ee9 \u0111i v\u00e0o ph\u1ea7n h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n, k\u00edch v\u00e0o n\u00fat \u201cOptions\u201d. R\u1ed3i ch\u1ecdn \u201cPosts You\u2019ve Liked\/Nh\u1eefng b\u00e0i \u0111\u0103ng b\u1ea1n \u0111\u00e3 th\u00edch.\u201d<\/td>\n<td width=\"199\">\u0110\u1ebfn h\u1ed3 s\u01a1 HubSpot, nh\u1ea5p chu\u1ed9t v\u00e0o \u201cOptions\u201d, click \u201cPosts You\u2019ve Liked\u201d<\/td>\n<\/tr>\n<tr>\n<td width=\"439\">B\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c theo d\u00f5i nhi\u1ec1u, th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi g\u1eafn th\u1ebb b\u1ea1n trong c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y trong tab \u201c\u1ea2nh c\u1ee7a b\u1ea1n\u201d tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 \u1ea3nh n\u00e0o b\u1ea1n mu\u1ed1n g\u1ee1 b\u1ecf th\u00ec ch\u1ea1m v\u00e0o ch\u1ed7 ba ch\u1ea5m, ch\u1ecdn \u201c\u1ea8n \u1ea3nh\u201d v\u00e0 ki\u1ec3m tra t\u1eebng b\u00e0i \u0111\u0103ng m\u1ed9t.<\/td>\n<td width=\"199\">\u0110\u1ebfn tab \u201c\u1ea2nh c\u1ee7a b\u1ea1n\u201d, nh\u1ea5p v\u00e0o ch\u1ed7 ba ch\u1ea5m, click \u201c\u1ea8n \u1ea3nh\u201d, ch\u1ecdn m\u1ed9t v\u00e0i c\u00e1i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0110\u1eebng l\u00e0m ng\u01b0\u1eddi xem ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn gi\u00e2y cu\u1ed1i c\u00f9ng m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a video \u2026 ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ee3i xem \u0111\u1ebfn c\u00f9ng \u0111\u00e2u. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t b\u00e0i b\u00e1o, \u0111\u01b0a v\u00e0o m\u1ed9t \u0111i\u1ec3m nh\u1ea5n thu h\u00fat (hook) g\u1ea7n ph\u1ea7n m\u1edf \u0111\u1ea7u m\u00e0 ch\u1ec9 r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a video, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c video gi\u00e1o d\u1ee5c v\u00e0 gi\u1ea3ng gi\u1ea3i.<\/p>\n<p>Ch\u00fa \u00fd trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i kh\u00f4ng \u0111\u1ec3 kh\u00e1n gi\u1ea3 ph\u1ea3i ch\u1edd \u0111\u1ebfn c\u00e2u th\u1ee9 ba m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a video.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"439\">D\u00f9 b\u1ea1n d\u00f9ng Instagram nhi\u1ec1u bao nhi\u00eau th\u00ec s\u1ebd v\u1eabn lu\u00f4n c\u00f3 m\u1eb9o m\u1edbi \u0111\u1ec3 h\u1ecdc. Th\u1ebf n\u00ean ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp h\u1ee3p m\u1ed9t v\u00e0i th\u1ee7 thu\u1eadt Instagram \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u1ee9ng d\u1ee5ng n\u00e0y<\/td>\n<td width=\"199\">M\u00e0n h\u00ecnh \u0111\u0103ng nh\u1eadp IG<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t video, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y m\u1ed9t kh\u00e1c bi\u1ec7t ch\u1ee7 y\u1ebfu gi\u1eefa k\u1ecbch b\u1ea3n v\u00e0 b\u00e0i \u0111\u0103ng blog kinh doanh \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ea1n \u2013 ng\u00f4n ng\u1eef. Ng\u00f4n ng\u1eef video n\u00ean tho\u1ea3i m\u00e1i, r\u00f5 r\u00e0ng v\u00e0 mang t\u00ednh \u0111\u1ed1i tho\u1ea1i. Tr\u00e1nh d\u00f9ng nh\u1eefng c\u1ea5u tr\u00fac c\u00e2u ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c m\u1ec7nh \u0111\u1ec1 h\u00f9ng h\u1ed3n. Thay v\u00e0o \u0111\u00f3, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c vi\u1ebft k\u1ecbch b\u1ea3n \u1edf ng\u00f4i th\u1ee9 nh\u1ea5t v\u00e0 d\u00f9ng ng\u00f4n ng\u1eef tr\u1ef1c quan. Duy tr\u00ec ng\u00f4n ng\u1eef s\u00fac t\u00edch nh\u01b0ng tr\u00e1nh bi\u1ec7t ng\u1eef (jargon) v\u00e0 t\u1eeb th\u00f4ng d\u1ee5ng\/s\u00e1o r\u1ed7ng (buzzwords).<\/p>\n<p>Theo v\u00ed d\u1ee5 \u201cLittle-Known Instagram Hacks\u201d, h\u00e3y ch\u00fa \u00fd c\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ph\u1ea7n b\u00e0i \u0111\u0103ng blog ban \u0111\u1ea7u th\u00e0nh video th\u00f4ng qua s\u1eed d\u1ee5ng \u00edt t\u1eeb h\u01a1n v\u00e0 d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh tr\u1ef1c quan.<\/p>\n<ul>\n<li><strong>Phi\u00ean b\u1ea3n b\u00e0i \u0111\u0103ng blog: \u201c<\/strong>Khi ai \u0111\u00f3 g\u1eafn th\u1ebb b\u1ea1n v\u00e0o trong m\u1ed9t b\u1ee9c \u1ea3nh hay video tr\u00ean Instagram, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng th\u00eam v\u00e0o h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n d\u01b0\u1edbi m\u1ee5c \u201c\u1ea2nh c\u1ee7a b\u1ea1n\u201d\/ &#8220;Photos of You&#8221;, tr\u1eeb khi b\u1ea1n ch\u1ecdn th\u00eam \u1ea3nh \u0111\u00e3 g\u1eafn th\u1ebb b\u1eb1ng tay (xem m\u1eb9o ti\u1ebfp theo). \u0110\u1ec3 xem \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i \u0111\u0103ng m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb v\u00e0o, \u0111i \u0111\u1ebfn trang h\u1ed3 s\u01a1 c\u1ee7a ch\u00ednh b\u1ea1n v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh ng\u01b0\u1eddi d\u01b0\u1edbi ph\u1ea7n ti\u1ec3u s\u1eed c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Phi\u00ean b\u1ea3n k\u1ecbch b\u1ea3n video: \u201c<\/strong>B\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c theo d\u00f5i nhi\u1ec1u, th\u00ec s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi g\u1eafn th\u1ebb b\u1ea1n trong b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm t\u1ea5t c\u1ea3 nh\u1eefng \u1ea3nh c\u00f3 g\u1eafn th\u1ebb n\u00e0y trong tab \u201c\u1ea2nh c\u1ee7a b\u1ea1n\u201d\/ \u201cPhotos of You\u201d tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.\u201d<\/li>\n<\/ul>\n<p>\u0110a s\u1ed1 k\u1ecbch b\u1ea3n video th\u00ec ng\u1eafn \u2026 r\u1ea5t c\u00f3 th\u1ec3 c\u00f2n ng\u1eafn h\u01a1n b\u1ea1n t\u01b0\u1edfng \u0111\u1ea5y. Lu\u00f4n \u0111\u1ec3 thi\u1ebft b\u1ecb b\u1ea5m gi\u1edd k\u1ecbch b\u1ea3n trong t\u1ea7m tay \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed9 d\u00e0i k\u1ecbch b\u1ea3n khi b\u1ea1n vi\u1ebft v\u00e0 bi\u00ean t\u1eadp. V\u00ed d\u1ee5, m\u1ed9t k\u1ecbch b\u1ea3n d\u00e0i 350 t\u1eeb th\u00ec b\u1eb1ng m\u1ed9t video d\u00e0i g\u1ea7n 2 ph\u00fat.<\/p>\n<p>C\u00e1c t\u1eeb \u1edf tr\u00ean gi\u1ea5y khi \u0111\u01b0\u1ee3c \u0111\u1ecdc to ra th\u00ec nghe kh\u00e1c \u0111i nhi\u1ec1u \u0111\u1ea5y. Th\u1ebf n\u00ean ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n t\u1ed5 ch\u1ee9c <strong>\u0111\u1ecdc k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n \u1edf b\u00e0n<\/strong> (<strong>table read<\/strong>) tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay. M\u1ee5c \u0111\u00edch l\u00e0m th\u1ebf l\u00e0 \u0111\u1ec3 nh\u1eefng n\u00fat th\u1eaft trong k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c m\u01b0\u1ee3t m\u00e0 v\u00e0 \u0111\u1ecbnh r\u00f5 nh\u1eefng \u0111o\u1ea1n bi\u1ebfn \u0111i\u1ec7u.<\/p>\n<p>T\u1ed5 ch\u1ee9c cho m\u1ed9t v\u00e0i ng\u01b0\u1eddi (bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi vi\u1ebft k\u1ecbch b\u1ea3n v\u00e0 di\u1ec5n vi\u00ean ch\u00ednh) t\u1ee5 t\u1eadp quanh m\u1ed9t c\u00e1i b\u00e0n mang theo laptop r\u1ed3i \u0111\u1ecdc h\u1ebft k\u1ecbch b\u1ea3n nhi\u1ec1u l\u1ea7n. N\u1ebfu b\u1ea1n t\u00ecnh c\u1edd n\u00f3i m\u1ed9t c\u00e2u tho\u1ea1i kh\u00e1c v\u1edbi trong k\u1ecbch b\u1ea3n, h\u00e3y ngh\u0129 v\u1ec1 l\u00fd do v\u00e0 c\u00e2n nh\u1eafc s\u1eeda \u0111\u1ed5i ng\u00f4n ng\u1eef \u0111\u1ec3 khi\u1ebfn tho\u1ea1i nghe t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<h3>B\u01b0\u1edbc hai: Hi\u1ec3u m\u00e1y quay c\u1ee7a b\u1ea1n<\/h3>\n<p>\u0110i\u1ec1u qu\u00e1 th\u01b0\u1eddng xuy\u00ean di\u1ec5n ra ch\u00ednh l\u00e0 c\u00e1c doanh nghi\u1ec7p e s\u1ee3 v\u00e0 m\u00f4ng lung v\u1ec1 trang thi\u1ebft b\u1ecb n\u00ean kh\u00f4ng th\u1eed ti\u1ebfp th\u1ecb b\u1eb1ng video. Nh\u01b0ng h\u1ecdc c\u00e1ch quay video kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 vi\u1ec7c g\u00ec \u0111\u00f3 qu\u00e1 kh\u00f3 kh\u0103n hay qu\u00e1 t\u1ed1n k\u00e9m.<\/p>\n<p>C\u00f3 kh\u1ea3 n\u0103ng l\u00e0 b\u1ea1n \u0111ang c\u00f3 m\u1ed9t m\u00e1y quay d\u1ec5 d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao trong t\u00fai qu\u1ea7n c\u1ee7a b\u1ea1n \u0111\u1ea5y: chi\u1ebfc iPhone.<\/p>\n<h4><strong>Quay b\u1eb1ng iPhone<\/strong><\/h4>\n<p>Tr\u01b0\u1edbc khi quay b\u1eb1ng iPhone, \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft b\u1ecb c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 b\u1ed9 nh\u1edb. Ngo\u00e0i ra, \u0111\u1eebng qu\u00ean b\u1eadt t\u00ednh n\u0103ng Kh\u00f4ng l\u00e0m phi\u1ec1n (Do Not Disturb) c\u1ee7a iPhone \u0111\u1ec3 tr\u00e1nh nh\u1eefng th\u00f4ng b\u00e1o g\u00e2y m\u1ea5t t\u1eadp trung trong khi quay.<\/p>\n<p>Sau khi m\u1edf camera c\u1ee7a iPhone, quay ngang \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m xem ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u0111a. Sau \u0111\u00f3, di chuy\u1ec3n \u0111\u1ee7 g\u1ea7n \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c quay nh\u01b0 th\u1ebf \u0111\u1ec3 b\u1ea1n kh\u1ecfi ph\u1ea3i d\u00f9ng t\u00ednh n\u0103ng ph\u00f3ng to thu nh\u1ecf &#8211; l\u00e0m th\u1ebf th\u01b0\u1eddng khi\u1ebfn video th\u00e0nh ph\u1ea9m tr\u00f4ng nh\u1ea1t nh\u00f2a v\u00e0 th\u1ea5y r\u00f5 t\u1eebng \u0111i\u1ec3m \u1ea3nh.<\/p>\n<p>iPhone c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t vi\u1ec7c t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng khi b\u1ea1n ch\u1ee5p \u1ea3nh, nh\u01b0ng khi quay video th\u00ec camera s\u1ebd ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u00e1i \u0111i\u1ec1u ch\u1ec9nh khi b\u1ea1n di chuy\u1ec3n quanh tr\u01b0\u1eddng quay. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, kh\u00f3a ph\u1ea7n ph\u01a1i s\u00e1ng (exposure) <em>tr\u01b0\u1edbc khi <\/em>b\u1ea1n \u1ea5n n\u00fat quay. Gi\u1eef ng\u00f3n tay \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a video cho \u0111\u1ebfn khi h\u1ed9p m\u00e0u v\u00e0ng xu\u1ea5t hi\u1ec7n v\u1edbi c\u00e1c t\u1eeb \u201cAE\/AF Lock\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13135 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/AF-lock.jpg\" alt=\"t\u00ednh n\u0103ng AF lock\" width=\"585\" height=\"324\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/AF-lock.jpg 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/AF-lock-300x166.jpg 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u1ecbnh quay b\u1eb1ng iPhone, h\u00e3y tham kh\u1ea3o video n\u00e0y Kop Dinh Travel:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vQWWKrHg4a0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><strong>Quay b\u1eb1ng m\u00e1y Prosumer v\u00e0 m\u00e1y quay chuy\u00ean nghi\u1ec7p<\/strong><\/h4>\n<p>Trong khi iPhone th\u00edch h\u1ee3p \u0111\u1ec3 quay khi \u0111ang chuy\u1ec3n \u0111\u1ed9ng li\u00ean t\u1ee5c hay \u0111\u1ec3 b\u1ea1n tr\u1edf n\u00ean th\u00edch \u1ee9ng v\u1edbi video, \u0111\u1ebfn l\u00fac n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u00e2ng c\u1ea5p l\u00ean m\u1ed9t m\u1eabu (model) m\u00e1y ti\u1ebfp theo. V\u1edbi m\u1ecdi lo\u1ea1i m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn d\u00e0nh cho b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn \u0111\u1ec3 gi\u1ea3n h\u00f3a vi\u1ec7c t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n.<\/p>\n<p>L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean b\u1ea1n \u0111\u01b0a ra s\u1ebd l\u00e0 gi\u1eefa vi\u1ec7c mua m\u00e1y \u1ea3nh \u201cprosumer\u201d v\u1edbi m\u00e1y \u1ea3nh chuy\u00ean nghi\u1ec7p.<\/p>\n<p><strong>Prosumer camera<\/strong>\u00a0\u0111\u01b0\u1ee3c xem nh\u01b0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c m\u00e1y \u1ea3nh s\u1ed1 compact c\u01a1 b\u1ea3n v\u00e0 c\u00e1c m\u00e1y \u1ea3nh ti\u00ean ti\u1ebfn h\u01a1n. Ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u1ee9ng th\u00fa s\u1ea3n xu\u1ea5t nhi\u1ec1u video h\u01a1n nh\u01b0ng l\u1ea1i ch\u1ec9 mu\u1ed1n l\u1ef1a ch\u1ecdn \u1ea5n n\u00fat quay. \u0110a s\u1ed1 c\u00f3 \u1ed1ng k\u00ednh c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 l\u00e0m m\u1ecdi vi\u1ec7c \u0111\u01a1n gi\u1ea3n.<\/p>\n<p><strong>M\u00e1y \u1ea3nh chuy\u00ean nghi\u1ec7p<\/strong>, gi\u1ed1ng nh\u01b0 DSLR, cho b\u1ea1n ki\u1ec3m so\u00e1t tuy\u1ec7t v\u1eddi ph\u1ea7n c\u00e0i \u0111\u1eb7t b\u1eb1ng tay khi quay video v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 s\u00e2u tr\u01b0\u1eddng \u1ea3nh (depth of field) n\u00f4ng (n\u1ec1n n\u1eb1m ngo\u00e0i v\u00f9ng n\u00e9t) m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ph\u00e1t cu\u1ed3ng v\u1ec1 n\u00f3. Trong khi ch\u00fang ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng cho nhi\u1ebfp \u1ea3nh, DSLR l\u1ea1i nh\u1ecf kh\u00f4ng t\u01b0\u1edfng, ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong t\u00ecnh hu\u1ed1ng \u00edt \u00e1nh s\u00e1ng v\u00e0 \u0111i k\u00e8m v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c lo\u1ea1i \u1ed1ng k\u00ednh \u2013 khi\u1ebfn ch\u00fang ho\u00e0n h\u1ea3o \u0111\u1ec3 l\u00e0m video. Tuy nhi\u00ean, DSLR th\u1ef1c s\u1ef1 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u00ecm hi\u1ec3u (v\u00e0 mua th\u00eam) c\u00e1c lo\u1ea1i \u1ed1ng k\u00ednh.<\/p>\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111i theo con \u0111\u01b0\u1eddng d\u00f9ng prosumer, h\u00e3y xem Canon PowerShot ELPH 340.\u00a0GoPro HERO5\u00a0l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00fa v\u1ecb kh\u00e1c d\u00e0nh cho nh\u1eefng c\u1ea3nh quay m\u1ea1o hi\u1ec3m v\u1edbi nhi\u1ec1u c\u1eed \u0111\u1ed9ng.<\/p>\n<p>C\u00e2n nh\u1eafc \u0111\u1ebfn chi ph\u00ed c\u1ee7a m\u1ed9t m\u00e1y quay DSLR, h\u00e3y kh\u1ea3o s\u00e1t c\u00e1c l\u1ef1a ch\u1ecdn d\u00e0nh cho b\u1ea1n v\u00e0 \u0111\u1ecdc th\u1eadt nhi\u1ec1u b\u00ecnh lu\u1eadn \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m. Nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong d\u00f2ng m\u00e1y quay n\u00e0y (t\u1eeb gi\u00e1 \u0111\u1eaft nh\u1ea5t \u0111\u1ebfn r\u1ebb nh\u1ea5t) g\u1ed3m c\u00f3 Sony Alpha a7SII,\u00a0Nikon D810, v\u00e0 Canon EOS 5D Mark III. V\u1edbi l\u1ef1a ch\u1ecdn kinh t\u1ebf h\u01a1n th\u00ec h\u00e3y xem Canon EOS 7D Mark II,\u00a0Canon 80D,\u00a0Nikon d3300, hay\u00a0Canon EOS Rebel T6.<\/p>\n<p><strong>\u0110\u1ee9c Anh \u0111ang d\u00f9ng m\u00e1y quay n\u00e0o?<\/strong><\/p>\n<p>Th\u1ef1c ra v\u1ea5n \u0111\u1ec1 n\u00e0y li\u00ean quan nhi\u1ec1u \u0111\u1ebfn kinh ph\u00ed, t\u1ea5t nhi\u00ean b\u1ea1n ph\u1ea3i xem x\u00e9t \u0111\u1ebfn nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n n\u1eefa. Hi\u1ec7n m\u00ecnh \u0111ang d\u00f9ng d\u00f2ng m\u00e1y ph\u1ed5 th\u00f4ng Canon EOS 700D. Ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 t\u1ed1t, b\u1ec1n, v\u00e0 v\u1eeba ti\u1ec1n. \u1ed0ng c\u1ee7a Canon c\u0169ng r\u1ea5t phong ph\u00fa v\u00e0 c\u00f3 nhi\u1ec1u t\u1ea7m gi\u00e1, th\u00edch h\u1ee3p cho ng\u01b0\u1eddi kh\u00f4ng r\u1ee7ng r\u1ec9nh ti\u1ec1n b\u1ea1c.<\/p>\n<p>N\u1ebfu b\u1ea1n nhi\u1ec1u kinh ph\u00ed h\u01a1n, m\u1ed9t g\u1ee3i \u00fd t\u1ed1t l\u00fac n\u00e0y l\u00e0 Sony A6300 ho\u1eb7c A6400. Xem T\u00f9ng Ph\u1ea1m review m\u00e1y quay n\u00e0y:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fG2UuoXzg7I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Hi\u1ec3u ph\u1ea7n c\u00e0i \u0111\u1eb7t b\u1eb1ng tay (Manual Settings) trong m\u00e1y quay c\u1ee7a b\u1ea1n.<\/h3>\n<p>N\u1ebfu b\u1ea1n ch\u1ecdn DSLR, c\u00f3 m\u1ed9t v\u00e0i c\u00e0i \u0111\u1eb7t m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u tr\u01b0\u1edbc khi quay l\u1ea7n \u0111\u1ea7u ti\u00ean: t\u1ed1c \u0111\u1ed9 khung h\u00ecnh (frame rate), t\u1ed1c \u0111\u1ed9 c\u1eeda tr\u1eadp (shutter speed), ISO (\u0111\u1ed9 nh\u1ea1y s\u00e1ng), kh\u1ea9u \u0111\u1ed9 \u1ed1ng k\u00ednh (aperture) v\u00e0 c\u00e2n b\u1eb1ng m\u00e0u (color balance). H\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ec3 m\u00e1y quay \u1edf g\u1ea7n b\u1ea1n khi \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y \u2013 thi\u1ebft l\u1eadp b\u1eb1ng tay c\u00f3 th\u1ec3 h\u01a1i c\u00f3 v\u1ebb tr\u1eebu t\u01b0\u1ee3ng n\u1ebfu b\u1ea1n kh\u00f4ng t\u1ef1 m\u00ecnh th\u1eed.<\/p>\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o, ch\u00fang t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng \u0111\u00e2y l\u00e0 t\u1ed5ng quan <em>tr\u00ecnh \u0111\u1ed9 cao<\/em> v\u1ec1 m\u1ed7i c\u00e0i \u0111\u1eb7t. N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh mu\u1ed1n bi\u1ebft nhi\u1ec1u h\u01a1n n\u1eefa th\u00ec nh\u1ea3y v\u00e0o v\u00e0 l\u00e0m kh\u1ea3o s\u00e1t c\u1ee7a ri\u00eang b\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n h\u1ecdc v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp nh\u1eefng c\u00e0i \u0111\u1eb7t n\u00e0y v\u00e0 d\u00f9ng ch\u00fang v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra nh\u1eefng phong c\u00e1ch h\u00ecnh \u1ea3nh kh\u00e1c nhau.<\/p>\n<p>Cu\u1ed1i c\u00f9ng th\u00ec, s\u1ebd c\u00f3 m\u1ed9t bi\u1ec7n ph\u00e1p kh\u00e1c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng thi\u1ebft l\u1eadp n\u00e0y c\u0103n c\u1ee9 tr\u00ean m\u00e1y quay c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. Lu\u00f4n tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng m\u00e1y quay c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>T\u1ed1c \u0111\u1ed9 khung h\u00ecnh <\/strong><\/h3>\n<p>Gi\u1ed1ng v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m video th\u00ec c\u0169ng c\u00f3 h\u00e0ng t\u1ea5n c\u00e1c l\u1ef1a ch\u1ecdn t\u00f9y ch\u1ec9nh. L\u1ef1a ch\u1ecdn t\u00f9y ch\u1ec9nh c\u01a1 b\u1ea3n nh\u1ea5t khi n\u00f3i \u0111\u1ebfn <strong>t\u1ed1c \u0111\u1ed9 khung h\u00ecnh<\/strong> l\u00e0 quay video c\u1ee7a b\u1ea1n \u1edf t\u1ed1c \u0111\u1ed9 24 khung h\u00ecnh tr\u00ean gi\u00e2y (24 frames per second\/fps) hay 30fps.<\/p>\n<p>C\u00e1c chuy\u00ean gia video th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao l\u00e0 24fps c\u00f3 v\u1ebb \u201c\u0111i\u1ec7n \u1ea3nh\u201d h\u01a1n, trong khi 30fps th\u00ec ph\u1ed5 bi\u1ebfn h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng video c\u1ea7n \u0111\u01b0\u1ee3c chi\u1ebfu hay ph\u00e1t \u0111i. M\u1ed9t quy t\u1eafc ng\u00f3n tay c\u00e1i (quy t\u1eafc d\u1ef1a tr\u00ean kinh nghi\u1ec7m) hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u tra s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi xem cu\u1ed1i c\u00f9ng c\u1ee7a video r\u1ed3i c\u0103n c\u1ee9 tr\u00ean \u0111\u00f3 \u0111\u1ec3 quay. Sau \u0111\u00f3, \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9 ph\u00e2n gi\u1ea3i c\u1ee7a b\u1ea1n t\u1ed1i thi\u1ec3u l\u00e0 1920 x 1080 \u0111\u1ec3 duy tr\u00ec c\u1ea3nh quay (footage) ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1ed1c \u0111\u1ed9 khung h\u00ecnh, b\u1ea1n tham kh\u1ea3o video n\u00e0y c\u1ee7a L\u00e0m Phim c\u00f9ng Nam Tr\u1ecbnh:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a1itTj32nro\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Kh\u1ea9u \u0111\u1ed9<\/strong><\/h3>\n<p>Sau khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp t\u1ed1c \u0111\u1ed9 khung h\u00ecnh v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i trong ph\u1ea7n c\u00e0i \u0111\u1eb7t m\u00e1y quay, \u0111\u1ebfn l\u00fac quy\u1ebft \u0111\u1ecbnh kh\u1ea9u \u0111\u1ed9, t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp v\u00e0 \u0111\u1ed9 nh\u1ea1y s\u00e1ng ISO. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 chuy\u1ec3n m\u00e1y v\u1ec1 ch\u1ebf \u0111\u1ed9 \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng tay nh\u1eefng c\u00e0i \u0111\u1eb7t n\u00e0y.<\/p>\n<p>(Trong khi ch\u00fang ta s\u1ebd thi\u1ebft l\u1eadp t\u1eebng c\u00e1i m\u1ed9t ri\u00eang l\u1ebb, th\u00ec h\u00e3y nh\u1edb r\u1eb1ng ba y\u1ebfu t\u1ed1 n\u00e0y v\u1ed1n \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 v\u1edbi nhau. Trong th\u1ef1c t\u1ebf, nhi\u1ec1u nhi\u1ebfp \u1ea3nh gia d\u00f9ng thu\u1eadt ng\u1eef Exposure Triangle (Tam gi\u00e1c ph\u01a1i s\u00e1ng) \u0111\u1ec3 mi\u00eau t\u1ea3 c\u00e1ch ch\u00fang li\u00ean quan \u0111\u1ebfn \u00e1nh s\u00e1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00e1y quay nh\u01b0 th\u1ebf n\u00e0o.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12329\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4.png\" alt=\"kh\u1ea9u \u0111\u1ed9 - t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp - ISO\" width=\"1174\" height=\"1194\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4.png 1174w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4-295x300.png 295w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4-768x781.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4-1007x1024.png 1007w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4-1170x1190.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-4-585x595.png 585w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<p><em>Less of frame in focus= Khung h\u00ecnh k\u00e9m n\u00e9t; More of frame in focus= Khung h\u00ecnh r\u00f5 n\u00e9t; More light=nhi\u1ec1u s\u00e1ng h\u01a1n; less light=\u00edt s\u00e1ng h\u01a1n; Ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n\/\u00edt nhi\u1ec5u h\u01a1n; Ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n\/nhi\u1ec1u nhi\u1ec5u h\u01a1n; Motion blur = chuy\u1ec3n \u0111\u1ed9ng nh\u00f2e; freezes action= gi\u1eef nguy\u00ean h\u00e0nh \u0111\u1ed9ng<\/em><\/p>\n<p><strong>Kh\u1ea9u \u0111\u1ed9<\/strong>\u00a0n\u00f3i v\u1ec1 ph\u1ea1m vi m\u1edf \u1ed1ng k\u00ednh. Gi\u1ed1ng nh\u01b0 m\u1eaft ng\u01b0\u1eddi, \u1ed1ng k\u00ednh m\u1edf v\u00e0 \u0111\u00f3ng \u0111\u1ec3 ki\u1ec3m so\u00e1t l\u01b0\u1ee3ng \u00e1nh s\u00e1ng ti\u1ebfp x\u00fac t\u1edbi b\u1ed9 c\u1ea3m bi\u1ebfn. Kh\u1ea9u \u0111\u1ed9 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng \u0111\u01a1n v\u1ecb m\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t f-stop. Tr\u1ecb s\u1ed1 f-stop c\u00e0ng nh\u1ecf th\u00ec \u1ed1ng k\u00ednh c\u00e0ng m\u1edf r\u1ed9ng, trong khi tr\u1ecb s\u1ed1 c\u00e0ng l\u1edbn th\u00ec \u1ed1ng k\u00ednh c\u00e0ng m\u1edf h\u1eb9p h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12328 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5.png\" alt=\"kh\u1ea9u \u0111\u1ed9 \u1ed1ng k\u00ednh\" width=\"1600\" height=\"625\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5.png 1600w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5-300x117.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5-768x300.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5-1024x400.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5-1170x457.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-5-585x229.png 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" width=\"638\"><strong>Ph\u1ea1m vi kh\u1ea9u \u0111\u1ed9 \u1ed1ng k\u00ednh<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">S\u00e1ng nh\u1ea5t<\/td>\n<td width=\"319\">T\u1ed1i nh\u1ea5t<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">\u0110\u1ed9 s\u00e2u tr\u01b0\u1eddng \u1ea3nh nh\u1ecf<\/td>\n<td width=\"319\">\u0110\u1ed9 s\u00e2u tr\u01b0\u1eddng \u1ea3nh l\u1edbn<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">G\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 g\u00ec r\u00f5 n\u00e9t<\/td>\n<td width=\"319\">M\u1ecdi th\u1ee9 \u0111\u1ec1u r\u00f5 n\u00e9t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Kh\u1ea9u \u0111\u1ed9 c\u00f3 ngh\u0129a g\u00ec v\u1edbi video c\u1ee7a b\u1ea1n? Khi nhi\u1ec1u \u00e1nh s\u00e1ng \u0111i v\u00e0o camera (v\u1edbi tr\u1ecb s\u1ed1 f-stop th\u1ea5p), b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh s\u00e1ng h\u01a1n v\u00e0 \u0111\u1ed9 s\u00e2u tr\u01b0\u1edfng \u1ea3nh (depth of field) n\u00f4ng. L\u00e0m th\u1ebf s\u1ebd th\u00edch h\u1ee3p khi b\u1ea1n mu\u1ed1n \u0111\u1ed1i t\u01b0\u1ee3ng quay n\u1ed5i b\u1eadt l\u00ean kh\u1ecfi ph\u00f4ng n\u1ec1n. Khi m\u00e1y quay b\u1eaft \u00edt \u00e1nh s\u00e1ng h\u01a1n (v\u1edbi tr\u1ecb s\u1ed1 f-stop cao), b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c h\u00ecnh m\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u01b0\u1eddng \u1ea3nh c\u00f3 \u0111\u1ed9 s\u00e2u cao v\u00e0 c\u00f3 th\u1ec3 duy tr\u00ec n\u00e9t tr\u00ean khung h\u00ecnh v\u1edbi t\u1ef7 l\u1ec7 l\u1edbn h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12327 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-6.jpg\" alt=\"t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp\" width=\"1000\" height=\"388\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-6.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-6-300x116.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-6-768x298.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-6-585x227.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><strong>T\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp<\/strong><\/h3>\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c <strong>t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp<\/strong>, tr\u01b0\u1edbc ti\u00ean ta ph\u1ea3i n\u00f3i v\u1ec1 nhi\u1ebfp \u1ea3nh. Khi ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh, t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp n\u00f3i v\u1ec1 \u0111\u1ed9 d\u00e0i th\u1eddi gian m\u00e0 b\u1ed9 c\u1ea3m \u1ee9ng c\u1ee7a m\u00e1y \u1ea3nh ti\u1ebfp x\u00fac v\u1edbi \u00e1nh s\u00e1ng. H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 gi\u1ed1ng nh\u01b0 l\u00e0 t\u1ed1c \u0111\u1ed9 ch\u1edbp (m\u1eaft) nhanh hay ch\u1eadm c\u1ee7a m\u00e1y.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 nh\u00ecn th\u1ea5y m\u1ed9t b\u1ee9c \u1ea3nh c\u0103n ch\u1ee5p \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1ec1 m\u1ed9t ch\u00fa chim ru\u1ed3i c\u00f3 v\u1ebb \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean tr\u1ea1ng th\u00e1i th\u1eddi gian, b\u1ea1n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp <em>r\u1ea5t<\/em>\u00a0nhanh. \u0110\u1ed3ng th\u1eddi, h\u00ecnh \u1ea3nh m\u1ed9t d\u00f2ng s\u00f4ng ch\u1ea3y xi\u1ebft v\u1edbi n\u01b0\u1edbc s\u00f4ng nh\u00f2e m\u1edd v\u00e0o v\u1edbi nhau r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee5p \u1edf t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp ch\u1eadm.<\/p>\n<p>T\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng gi\u00e2y, hay trong \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ph\u1ea7n tr\u0103m gi\u00e2y. M\u1eabu s\u1ed1 c\u00e0ng l\u1edbn th\u00ec t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp c\u00e0ng nhanh. Nh\u01b0 th\u1ebf th\u00ec 1\/1000 s\u1ebd nhanh h\u01a1n 1\/30.<\/p>\n<p>Nh\u01b0ng t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp c\u00f3 ngh\u0129a g\u00ec v\u1edbi video? Ch\u00fang ta kh\u00f4ng \u0111i qu\u00e1 s\u00e2u v\u00e0o khoa h\u1ecdc v\u1ec1 t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp, nh\u01b0ng \u0111\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m to\u00e1n m\u1ed9t ch\u00fat. \u0110\u1ea7u ti\u00ean, nh\u00e2n t\u1ed1c \u0111\u1ed9 khung h\u00ecnh v\u1edbi 2. Nh\u01b0 th\u1ebf n\u1ebfu b\u1ea1n \u0111ang quay \u1edf 24fps, th\u00ec n\u00f3 s\u1ebd th\u00e0nh 48. Con s\u1ed1 n\u00e0y tr\u1edf th\u00e0nh m\u1eabu s\u1ed1 trong ph\u00e2n s\u1ed1 t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1edfi v\u00ec t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c khi t\u0103ng l\u00ean v\u00e0i \u0111\u01a1n v\u1ecb, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i l\u00e0m tr\u00f2n 1\/48 l\u00ean \u0111\u1ebfn m\u1ee9c c\u00e0i \u0111\u1eb7t g\u1ea7n nh\u1ea5t: 1\/50. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch t\u00ednh ch\u00fang:<\/p>\n<ul>\n<li>\u1ede 24fps, 24 x 2 = 48, b\u1eb1ng t\u1ed1c \u0111\u1ed9 ch\u1edbp l\u00e0 1\/50<\/li>\n<li>\u1ede 30fps, 30 x 2 = 60, b\u1eb1ng t\u1ed1c \u0111\u1ed9 ch\u1edbp l\u00e0 1\/60<\/li>\n<li>\u1ede 60fps, 60 x 2 = 120, b\u1eb1ng t\u1ed1c \u0111\u1ed9 ch\u1edbp l\u00e0 1\/20<\/li>\n<\/ul>\n<p>Nh\u1edb r\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u1ec9 l\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 b\u1ea1n ch\u1ecdn t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp. Nh\u1eefng ng\u01b0\u1eddi theo c\u00e1ch truy\u1ec1n th\u1ed1ng l\u00e0m theo nh\u1eefng ph\u00e9p t\u00ednh n\u00e0y, nh\u01b0ng lu\u00f4n c\u00f3 ch\u1ed7 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp m\u1ed9t ch\u00fat \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng mong mu\u1ed1n. Trong tr\u01b0\u1eddng h\u1ee3p video, c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc \u2013 mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 l\u00fd do \u0111\u1ee7 h\u1ee3p l\u00fd.<\/p>\n<h3><strong>ISO<\/strong><\/h3>\n<p>Cu\u1ed1i c\u00f9ng trong Tam gi\u00e1c ph\u01a1i s\u00e1ng l\u00e0 ISO. Trong nhi\u1ebfp \u1ea3nh v\u00e0 quay phim k\u1ef9 thu\u1eadt s\u1ed1,\u00a0<strong>ISO<\/strong>\u00a0\u0111o \u0111\u1ed9 nh\u1ea1y c\u1ee7a b\u1ed9 c\u1ea3m \u1ee9ng camera v\u1edbi \u00e1nh s\u00e1ng. Tr\u00ean m\u00e1y quay c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd th\u1ea5y c\u00e0i \u0111\u1eb7t c\u00f3 tr\u1ecb s\u1ed1 l\u00e0 h\u00e0ng tr\u0103m hay h\u00e0ng ngh\u00ecn (vd. 200, 400, 800, 1600, \u2026).<\/p>\n<p>Tr\u1ecb s\u1ed1 c\u00e0ng l\u1edbn, th\u00ec m\u00e1y c\u1ee7a b\u1ea1n c\u00e0ng nh\u1ea1y v\u1edbi \u00e1nh s\u00e1ng \u2026 s\u1ed1 c\u00e0ng nh\u1ecf th\u00ec c\u00e0ng k\u00e9m nh\u1ea1y. ISO c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9 r\u00f5 h\u1ea1t (graininess) c\u1ee7a h\u00ecnh \u1ea3nh. ISO th\u1ea5p cho ra \u1ea3nh ch\u1ee5p s\u1eafc n\u00e9t, trong khi ISO cao t\u1ea1o ra \u1ea3nh ch\u1ee5p nhi\u1ec5u, r\u00f5 h\u1ea1t h\u01a1n.<\/p>\n<p>Khi ch\u1ecdn ISO, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u00e1nh s\u00e1ng. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111ang \u1edf g\u00f3c s\u00e1ng m\u1ea1nh (v\u00ed d\u1ee5 n\u1ebfu b\u1ea1n \u1edf b\u00ean ngo\u00e0i), b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ISO th\u1ea5p, t\u1ed1t nh\u1ea5t t\u1ea7m 100 hay 200. N\u1ebfu b\u1ea1n \u1edf trong nh\u00e0 \u00e1nh s\u00e1ng y\u1ebfu, b\u1ea1n s\u1ebd c\u1ea7n t\u0103ng ISO \u2014 h\u00e3y c\u1ea9n th\u1eadn v\u1ec1 chuy\u1ec7n n\u00f3 khi\u1ebfn c\u1ea3nh ch\u1ee5p c\u1ee7a b\u1ea1n nh\u00ecn r\u00f5 h\u1ea1t \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ea5y \u0111\u01b0\u1ee3c ba y\u1ebfu t\u1ed1 trong tam gi\u00e1c tr\u00ean ph\u1ed1i h\u1ee3p v\u1edbi nhau.\u00a0<strong>V\u00ed d\u1ee5 khi trong t\u00ecnh hu\u1ed1ng \u00e1nh s\u00e1ng y\u1ebfu, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t \u1ed1ng k\u00ednh m\u00e0 c\u00f3 th\u1ec3 quay v\u1edbi<\/strong> <strong>f-stop nh\u1ecf \u0111\u1ec3 m\u00e1y quay b\u1eaft \u0111\u01b0\u1ee3c nhi\u1ec1u \u00e1nh s\u00e1ng h\u01a1n v\u00e0 tr\u00e1nh khi\u1ebfn c\u1ea3nh quay qu\u00e1 nhi\u1ec5u v\u1edbi \u0111\u1ed9 nh\u1ea1y s\u00e1ng ISO cao.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12325 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-7.jpg\" alt=\"l\u1ef1a ch\u1ecdn ISO\" width=\"1000\" height=\"386\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-7.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-7-300x116.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-7-768x296.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-7-585x226.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 m\u1edbi \u0111ang b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u ph\u1ea7n c\u00e0i \u0111\u1eb7t video b\u1eb1ng tay, \u0111\u1eebng cho\u00e1ng qu\u00e1. M\u1ea5t th\u1eddi gian v\u00e0 nhi\u1ec1u c\u00f4ng s\u1ee9c th\u1ef1c h\u00e0nh m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 trong v\u00e0 ngo\u00e0i c\u1ee7a Tam gi\u00e1c Ph\u01a1i s\u00e1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai m\u1eb9o \u0111\u1ec3 nhanh ch\u00f3ng n\u1eafm v\u1eefng:<\/p>\n<ul>\n<li><strong>B\u1eaft \u0111\u1ea7u v\u1edbi \u1ea3nh. <\/strong>B\u1eb1ng c\u00e1ch t\u1eaft \u0111i ch\u1ebf \u0111\u1ed9 quay phim, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u1ea9u \u0111\u1ed9, ISO, v\u00e0 t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp. H\u00e3y ch\u1ee5p th\u1eadt nhi\u1ec1u \u1ea3nh v\u00e0 t\u0103ng d\u1ea7n thay \u0111\u1ed5i m\u1ed7i ki\u1ec3u c\u00e0i \u0111\u1eb7t. Theo th\u1eddi gian, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u1ee1 h\u00e3i tr\u01b0\u1edbc nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y v\u00e0 thay \u0111\u1ed5i gi\u1eefa nh\u1eefng c\u00e0i \u0111\u1eb7t s\u1ebd c\u00f3 ngh\u0129a h\u01a1n \u2013 v\u00e0 tr\u1edf n\u00ean d\u1ec5 \u00e1p d\u1ee5ng v\u00e0o video h\u01a1n.<\/li>\n<li><strong>L\u1eadp m\u1ed9t quy tr\u00ecnh. <\/strong>M\u1ed7i ng\u01b0\u1eddi quay phim c\u00f3 c\u00e1ch l\u00e0m c\u1ee7a ri\u00eang h\u1ecd, nh\u01b0ng ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t b\u1ea1n n\u00ean c\u00e0i \u0111\u1eb7t t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp tr\u01b0\u1edbc theo ph\u00e9p to\u00e1n tr\u00ecnh b\u00e0y \u1edf tr\u00ean. Sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh kh\u1ea9u \u0111\u1ed9 theo <strong>\u0111\u1ed9 s\u00e2u tr\u01b0\u1eddng \u1ea3nh <\/strong>m\u00e0 b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c. Sau \u0111\u00f3 l\u00e0 ISO. Cu\u1ed1i c\u00f9ng quay l\u1ea1i t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp \u0111\u1ec3 tinh ch\u1ec9nh.<\/li>\n<\/ul>\n<p>Trong khi kh\u1ea9u \u0111\u1ed9, t\u1ed1c \u0111\u1ed9 m\u00e0n tr\u1eadp v\u00e0 ISO c\u00f3 th\u1ec3 l\u00e0 ba tr\u1ee5 c\u1ed9t trong nhi\u1ebfp \u1ea3nh v\u00e0 quay phim th\u1ee7 c\u00f4ng, c\u00f3 m\u1ed9t m\u1ea3nh gh\u00e9p th\u1ee9 t\u01b0 quan tr\u1ecdng kh\u00f4ng k\u00e9m: c\u00e2n b\u1eb1ng tr\u1eafng (white balance).<\/p>\n<p>Xem video T\u00f9ng Ph\u1ea1m chia s\u1ebb v\u1ec1 Kh\u1ea9u \u0111\u1ed9, t\u1ed1c \u0111\u1ed9 v\u00e0 ISO:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/O8I0w30f3Hg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>C\u00e2n b\u1eb1ng tr\u1eafng<\/strong>\u00a0cho m\u00e1y quay c\u1ee7a b\u1ea1n bi\u1ebft v\u1ec1 nhi\u1ec7t \u0111\u1ed9 m\u00e0u c\u1ee7a m\u00f4i tr\u01b0\u1eddng trong \u0111\u00f3 b\u1ea1n \u0111ang quay. C\u00e1c lo\u1ea1i \u00e1nh s\u00e1ng kh\u00e1c nhau c\u00f3 c\u00e1c m\u00e0u kh\u00e1c nhau. V\u00ed d\u1ee5, b\u00f3ng \u0111\u00e8n s\u1ee3i \u0111\u1ed1t (nh\u01b0 th\u1ee9 nhi\u1ec1u ng\u01b0\u1eddi l\u1eafp v\u00e0o \u0111\u00e8n b\u00e0n) c\u00f3 m\u00e0u r\u1ea5t \u1ea5m. \u0110\u00e8n neon (n\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecdc b\u00e0i n\u00e0y \u1edf v\u0103n ph\u00f2ng th\u00ec ng\u01b0\u1edbc m\u1eaft nh\u00ecn l\u00ean \u0111i) th\u00ec l\u1ea1nh h\u01a1n m\u1ed9t ch\u00fat. \u00c1nh s\u00e1ng ban ng\u00e0y l\u1ea1i m\u00e1t h\u01a1n. Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u quay, b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed9 c\u00e2n b\u1eb1ng tr\u1eafng c\u1ee7a m\u00e1y theo thi\u1ebft l\u1eadp c\u1ee7a m\u00ecnh.<\/p>\n<p>C\u00e0i \u0111\u1eb7t ch\u00ednh x\u00e1c tr\u00ean m\u00e1y c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o model m\u00e1y c\u1ee7a b\u1ea1n, nh\u01b0ng d\u1ec5 l\u00e0 s\u1ebd c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ef1 \u0111\u1ed9ng, m\u1ed9t \u0111\u1ed1ng c\u00e1c c\u00e0i \u0111\u1eb7t tr\u01b0\u1edbc preset (\u00e1nh s\u00e1ng ban ng\u00e0y, nhi\u1ec1u m\u00e2y, \u00e1nh s\u00e1ng v\u00e0ng, v\u00e2n v\u00e2n) v\u00e0 t\u00f9y ch\u1ec9nh. Tr\u00e1nh t\u1ef1 \u0111\u1ed9ng c\u00e2n b\u1eb1ng tr\u1eafng b\u1eb1ng m\u1ecdi c\u00e1ch v\u00e0 thay v\u00e0o \u0111\u00f3 ch\u1ecdn c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c hay t\u00f9y ch\u1ec9nh. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfc DSLR ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u, c\u0169ng c\u00f3 th\u1ec3 c\u00f3 l\u1ef1a ch\u1ecdn c\u00e0i \u0111\u1eb7t tay nhi\u1ec7t \u0111\u1ed9 m\u00e0u c\u1ee7a ph\u00f2ng, \u0111o b\u1eb1ng \u0111\u01a1n v\u1ecb Kelvin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12324 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-8.gif\" alt=\"ch\u1ec9nh c\u00e2n b\u1eb1ng tr\u1eafng\" width=\"250\" height=\"170\" \/><\/p>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e0i \u0111\u1eb7t \u0111\u1ed9 c\u00e2n b\u1eb1ng tr\u1eafng, h\u00e3y xem s\u1ef1 kh\u00e1c nhau gi\u1eefa hai b\u1ee9c \u1ea3nh n\u00e0y. M\u00f4i tr\u01b0\u1eddng c\u00f3 \u00e1nh s\u00e1ng neon v\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t th\u00edch h\u1ee3p th\u00ec \u1ea3nh tr\u00f4ng t\u1ef1 nhi\u00ean th\u1ebf n\u00e0o trong khi \u0111\u00f3 thi\u1ebft l\u1eadp \u00e1nh s\u00e1ng ban ng\u00e0y l\u00e0m c\u1ea3nh v\u1eadt c\u00f3 th\u00eam s\u1eafc xanh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12323\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-9.jpg\" alt=\"c\u00e2n b\u1eb1ng tr\u1eafng\" width=\"1000\" height=\"387\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-9.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-9-300x116.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-9-768x297.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-9-585x226.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 xem 2 video sau \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u1ea7n b\u1eb1ng tr\u1eafng.<\/p>\n<p>Video \u0111\u1ea7u c\u1ee7a Chimkudo Academy:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aOITO53VxmI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Video sau c\u1ee7a T\u00f9ng Ph\u1ea1m:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CQ2jViDFMyI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><strong>L\u1ea5y n\u00e9t <\/strong><\/h4>\n<p>L\u1ea5y n\u00e9t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng thi\u1ebft l\u1eadp ch\u1ee7 y\u1ebfu c\u1ee7a vi\u1ec7c quay phim, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u1ee7 quan tr\u1ecdng khi\u1ebfn ch\u00fang ta ph\u1ea3i ch\u00fa \u00fd. V\u1edbi m\u1ed9t chi\u1ebfc DSLR, b\u1ea1n c\u00f3 l\u1ef1a ch\u1ecdn quay v\u1edbi autofocus (l\u1ea5y n\u00e9t t\u1ef1 \u0111\u1ed9ng) hay manual focus (l\u1ea5y n\u00e9t th\u1ee7 c\u00f4ng). N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u00e1y quay v\u00e0 \u1ed1ng k\u00ednh m\u00e0 b\u1ea1n c\u00f3, nh\u01b0ng th\u01b0\u1eddng th\u00ec t\u1ef1 \u0111\u1ed9ng l\u1ea5y n\u00e9t kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch l\u00e0m ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3 h\u00e3y vu\u1ed1t nh\u1eb9 \u1ed1ng k\u00ednh \u0111\u1ec3 l\u1ea5y n\u00e9t th\u1ee7 c\u00f4ng. D\u00f9ng n\u00fat (+) v\u00e0 (-) \u0111\u1ec3 m\u1edf r\u1ed9ng\/ph\u00f3ng to k\u00ednh ng\u1eafm (viewfinder) v\u00e0 di chuy\u1ec3n v\u00e0o g\u1ea7n m\u1eb7t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh n\u00e9t tr\u00ean \u1ed1ng k\u00ednh. \u0110\u1ec3 quay b\u1ed1i c\u1ea3nh b\u1ea5t \u0111\u1ed9ng c\u1ed1 \u0111\u1ecbnh nh\u01b0 l\u00e0 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng mi m\u1eaft c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eb1m trong v\u00f9ng n\u00e9t \u2013 theo c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc r\u1eb1ng c\u1ea3nh quay c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng v\u00e0 s\u1eafc n\u00e9t.<\/p>\n<p><strong>Kinh nghi\u1ec7m c\u1ee7a \u0110\u1ee9c Anh v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y<\/strong>: Ch\u1ea5t l\u01b0\u1ee3ng l\u1ea5y n\u00e9t t\u1ef1 \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng lo\u1ea1i m\u00e1y DSLR v\u00e0 c\u1ea3 \u1ed1ng k\u00ednh n\u1eefa, v\u00e0 th\u01b0\u1eddng t\u1ed1n ti\u1ec1n m\u1edbi c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. N\u00f3i chung n\u1ebfu c\u1ea3nh quay \u00edt thay \u0111\u1ed5i xa g\u1ea7n ch\u00fang ta kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 quay t\u1ef1 \u0111\u1ed9ng l\u00e0m g\u00ec m\u00e0 n\u00ean quay tay s\u1ebd \u0111\u01a1n gi\u1ea3n h\u01a1n. \u0110\u1ec3 l\u1ea5y n\u00e9t quay tay m\u1ed9t c\u00e1ch m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua l\u00e0 ph\u00f3ng to khung h\u00ecnh l\u00ean v\u00e0i l\u1ea7n \u0111\u1ec3 l\u1ea5y n\u00e9t \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng, th\u1eadt x\u1ea5u h\u1ed5 khi ph\u1ea3i m\u1ea5y n\u0103m tr\u1eddi m\u00ecnh m\u1edbi \u0111\u1ec3 \u00fd t\u00ednh n\u0103ng n\u00e0y, n\u1ebfu \u0111\u1ed9 s\u00e2u tr\u01b0\u1eddng \u1ea3nh n\u00f4ng, t\u00ednh n\u0103ng n\u00e0y r\u1ea5t quan tr\u1ecdng, gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng m\u1ea5t n\u00e9t.<\/p>\n<h3>B\u01b0\u1edbc Ba: Thi\u1ebft l\u1eadp tr\u01b0\u1eddng quay<\/h3>\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o d\u1ef1ng tr\u01b0\u1eddng quay trong v\u0103n ph\u00f2ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng mua th\u00eam nhi\u1ec1u th\u1ee9 kh\u00e1c. B\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n m\u00e1y quay, m\u00e0 b\u1ea1n c\u00e0ng t\u00ecm hi\u1ec3u nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y th\u00ec b\u1ea1n c\u00e0ng nh\u1eadn ra r\u1eb1ng m\u00ecnh c\u1ea7n c\u1ea3 ch\u00e2n m\u00e1y, \u0111\u00e8n chi\u1ebfu s\u00e1ng, microphone v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c n\u1eefa.<\/p>\n<p>H\u00e3y h\u00edt m\u1ed9t h\u01a1i v\u00e0o n\u00e0o. D\u00f9 ch\u1ec9 bi\u1ebft s\u01a1 s\u01a1 c\u00e1ch l\u00e0m th\u00ec x\u00e2y d\u1ef1ng tr\u01b0\u1eddng quay v\u1eabn kh\u00f4ng h\u1eb3n l\u00e0 qu\u00e1 s\u1ee9c. C\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kinh t\u1ebf v\u00e0 c\u00e1c th\u1ee7 thu\u1eadt DIY (t\u1ef1 l\u00e0m) \u0111\u1ec3 ch\u1eafc r\u1eb1ng video c\u1ee7a b\u1ea1n tr\u00f4ng chuy\u00ean nghi\u1ec7p.<\/p>\n<h4>Trang thi\u1ebft b\u1ecb c\u01a1 b\u1ea3n<\/h4>\n<p><em>Lu\u00f4n <\/em>quay b\u1eb1ng m\u1ed9t <strong>ch\u00e2n m\u00e1y<\/strong>\u00a0(<strong>tripod)<\/strong>. Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u00e0y, c\u00e1ch quay c\u1ea7m tay m\u00e0 b\u1ea1n d\u00f9ng cho c\u00e2u chuy\u1ec7n tr\u00ean Snapchat s\u1ebd ch\u1eb3ng \u0111\u01b0\u1ee3c \u0111\u00e2u. Tripod s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n duy tr\u00ec c\u1ea3nh quay \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00f4ng l\u00e0m h\u1ecfng v\u1ee1 b\u1ea5t c\u1ee9 trang thi\u1ebft b\u1ecb \u0111\u1eaft ti\u1ec1n n\u00e0o trong qu\u00e1 tr\u00ecnh quay.<\/p>\n<p>Tripod c\u00f3 nhi\u1ec1u gi\u00e1 b\u00e1n kh\u00e1c nhau, v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u00f3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00e1y quay v\u00e0 \u1ed1ng k\u00ednh m\u00e0 b\u1ea1n c\u00f3. N\u1ebfu b\u1ea1n \u0111ang quay b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 quay \u0111\u01b0\u1ee3c b\u1eb1ng gi\u00e1 \u0111\u1ee1 g\u1eafn b\u00e0n nh\u01b0 l\u00e0 Arkon Tripod Mount hay m\u1ed9t c\u00e1i ch\u00e2n m\u00e1y \u1ea3nh nguy\u00ean c\u1ee1 nh\u01b0 l\u00e0 Acuvar 50\u201d Aluminum Tripod. V\u1edbi m\u1ed9t chi\u1ebfc DSLR, Manfrotto l\u00e0 nh\u00e3n hi\u1ec7u c\u00f3 \u0111a d\u1ea1ng nhi\u1ec1u ki\u1ec3u ch\u00e2n m\u00e1y ch\u1eafc ch\u1eafn kh\u1edfi \u0111i\u1ec3m t\u1eeb Manfrotto BeFree v\u00e0 gi\u00e1 c\u1ea3 c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng d\u1ea7n l\u00ean.<\/p>\n<p>C\u00f9ng v\u1edbi tripod, h\u00e3y mua nhi\u1ec1u <strong>pin m\u00e1y<\/strong>\u00a0v\u00e0 <strong>th\u1ebb nh\u1edb\u00a0<\/strong><strong>SD<\/strong>. Quay video s\u1ebd khi\u1ebfn pin v\u00e0 dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb c\u1ee7a b\u1ea1n nhanh h\u1ebft h\u01a1n nhi\u1ec1u so v\u1edbi ch\u1ee5p \u1ea3nh.<\/p>\n<p><strong>Kinh nghi\u1ec7m c\u1ee7a \u0110\u1ee9c Anh<\/strong>: M\u1ea5y th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nghe h\u01a1i l\u1ea1 tai, nh\u01b0ng b\u1ea1n \u0111\u1eebng lo, ch\u00e2n m\u00e1y l\u00e0 th\u1ee9 r\u1ea5t d\u1ec5 mua, v\u00e0 c\u00e1i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ee7 d\u00f9ng c\u0169ng kh\u00f4ng \u0111\u1eaft \u0111\u00e2u. C\u00f2n v\u1ec1 pin m\u00e1y, tr\u1eeb v\u1edbi c\u1ea3nh quay qu\u00e1 d\u00e0i v\u00e0 kh\u00f4ng c\u00f3 ch\u1ed7 c\u1eafm s\u1ea1c, c\u00f2n kh\u00f4ng nh\u01b0 tr\u01b0\u1eddng h\u1ee3p quay \u1edf nh\u00e0, mua 3 c\u1ee5c pin l\u00e0 \u1ed5n r\u1ed3i, quan tr\u1ecdng l\u00e0 l\u00fac quay c\u00e1c pin c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u1ea7y \u0111\u1ec3 l\u00fac c\u1ea7n l\u00e0 thay \u0111\u01b0\u1ee3c, v\u00e0 c\u00e1i v\u1eeba h\u1ebft th\u00ec \u0111em \u0111i s\u1ea1c lu\u00f4n. Th\u1ebb nh\u1edb SD th\u00ec b\u1ea1n n\u00ean c\u00e2n nh\u1eafc t\u1ed1c \u0111\u1ed9 v\u00e0 dung l\u01b0\u1ee3ng. Gi\u00e1 th\u00e0nh t\u0103ng r\u1ea5t nhanh theo 2 th\u00f4ng s\u1ed1 \u0111\u00f3, c\u00e1ch kinh t\u1ebf l\u00e0 d\u00f9ng \u0111\u1ebfn \u0111\u00e2u mua \u0111\u1ebfn \u0111\u00f3 th\u00f4i. V\u1ec1 dung l\u01b0\u1ee3ng nhi\u1ec1u ng\u01b0\u1eddi khuy\u00ean mua th\u1eeba \u0111\u1ec3 c\u00f3 th\u1ec3 d\u00f9ng cho c\u00e1c c\u1ea3nh quay d\u00e0i khi c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ee1 ph\u1ea3i thay th\u1ebb nh\u1edb. Ngo\u00e0i ra b\u1ea1n c\u1ea7n ch\u00fa \u00fd c\u1ea3 \u0111\u1ea7u \u0111\u1ecdc th\u1ebb nh\u1edb n\u1eefa.<\/p>\n<p>Xem th\u00eam video c\u1ee7a Chimkudo Academy \u0111\u1ec3 bi\u1ebft c\u00e1ch mua th\u1ebb nh\u1edb ti\u1ebft ki\u1ec7m nh\u00e9:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a0SKqkKOoTI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Trang thi\u1ebft b\u1ecb \u00e2m thanh<\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 th\u1eed t\u00ednh n\u0103ng quay phim c\u1ee7a m\u00e1y ch\u1ee5p h\u00ecnh, r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng n\u00f3 c\u00f3 m\u1ed9t mic trong \u0111\u1ec3 ghi \u00e2m \u2026 nh\u01b0ng \u0111\u1eebng d\u00f9ng n\u00f3!<\/p>\n<p>Khi thi\u1ebft l\u1eadp m\u00e1y ghi h\u00ecnh \u1edf m\u1ed9t kho\u1ea3ng c\u00e1ch h\u1ee3p l\u00fd t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n s\u1ebd nhanh ch\u00f3ng bi\u1ebft r\u1eb1ng mic trong kh\u00f4ng \u0111\u1ee7 nh\u1ea1y \u0111\u1ec3 ghi \u0111\u01b0\u1ee3c h\u1ebft \u00e2m thanh (ho\u1eb7c n\u00f3 s\u1ebd t\u1ea1o ra t\u1ea1p \u00e2m qu\u00e1 l\u1edbn). Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0i m\u00f3n thi\u1ebft b\u1ecb \u00e2m thanh ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>Khi b\u1ea1n quay b\u1eb1ng chi\u1ebfc iPhone c\u1ee7a m\u00ecnh, th\u00ec c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn mic \u0111\u1ec1u d\u1ec5 d\u00f9ng v\u00e0 \u0111\u1ee7 r\u1ebb. V\u00ed d\u1ee5 Movo MA200 Omni-Directional iPhone microphone\u00a0s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t gi\u1ea3i ph\u00e1p c\u1eafm l\u00e0 x\u00e0i \u0111\u1ec3 thu \u0111\u01b0\u1ee3c \u00e2m thanh \u0111ang ph\u00e1t ra.<\/p>\n<p>C\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn kh\u00e1c nhau trong s\u1ed1 nh\u1eefng d\u1ee5ng c\u1ee5 \u00e2m thanh v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 trang thi\u1ebft b\u1ecb t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu \u00e2m b\u1eb1ng DSLR. D\u1ec5 h\u1eb3n l\u00e0 b\u1ea1n \u0111\u00e3 xem nhi\u1ec1u video d\u00f9ng m\u1ed9t micro c\u00e0i \u00e1o (lavalier microphone) \u2014 m\u1ed9t thi\u1ebft b\u1ecb nh\u1ecf g\u1eafn d\u01b0\u1edbi c\u1ed5 \u00e1o c\u1ee7a di\u1ec5n vi\u00ean ch\u00ednh. C\u00e1c micro c\u00e0i \u00e1o n\u00e0y c\u00f3 c\u1ea3 l\u1ef1a ch\u1ecdn kh\u00f4ng d\u00e2y v\u00e0 c\u00f3 d\u00e2y. Tuy nhi\u00ean, ch\u00fang c\u00f3 th\u1ec3 h\u01a1i phi\u1ec1n v\u1edbi c\u1ea3 di\u1ec5n vi\u00ean (ng\u01b0\u1eddi ph\u1ea3i lu\u1ed3n d\u00e2y mic d\u1ecdc \u00e1o h\u1ecd) v\u00e0 v\u1edbi c\u1ea3 ng\u01b0\u1eddi xem (ng\u01b0\u1eddi ph\u1ea3i th\u1ea5y c\u00e1i micro trong c\u1ea3 video).<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, n\u1ebfu b\u1ea1n bi\u1ebft b\u1ea1n \u0111ang thu \u00e2m trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u00f3 h\u1ea1n (v\u00ed d\u1ee5 nh\u01b0 ph\u00f2ng h\u1ed9i th\u1ea3o \u1edf v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n) ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t b\u1ea1n thu \u00e2m b\u1eb1ng m\u1ed9t c\u00e1i mic \u0111\u1ecbnh h\u01b0\u1edbng <strong>shotgun mic<\/strong>. Ch\u00fang \u0111\u00e1ng tin c\u1eady, kh\u00f4ng xu\u1ea5t hi\u1ec7n trong c\u1ea3nh quay, v\u00e0 thu \u0111\u01b0\u1ee3c \u00e2m thanh n\u1ec1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp shotgun mic trong tr\u01b0\u1eddng quay v\u0103n ph\u00f2ng, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t shotgun mic nh\u01b0 l\u00e0\u00a0Sennheiser ME66, m\u1ed9t k\u1eb9p <u>shotgun<\/u>, ch\u00e2n \u0111\u1ee1, c\u00e1p XLR, v\u00e0 \u00a0Zoom H4N recorder. Zoom recorder s\u1ebd cho ph\u00e9p b\u1ea1n thu \u00e2m ri\u00eang bi\u1ec7t tr\u00ean th\u1ebb SD v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u00e2m thanh thu t\u1eeb m\u00f4i tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang quay.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12330 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-10.jpg\" alt=\"thi\u1ebft b\u1ecb nghe\" width=\"1000\" height=\"387\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-10.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-10-300x116.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-10-768x297.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-10-585x226.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Ch\u00fang t\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng v\u1edbi ph\u1ea7n nghe c\u00f3 v\u1ebb ph\u1ea3i mua nhi\u1ec1u thi\u1ebft b\u1ecb \u00e2m thanh qu\u00e1. Nh\u01b0ng thi\u1ebft l\u1eadp m\u1ed9t c\u00e1i shotgun mic th\u00ec \u0111\u00e1ng ti\u1ec1n l\u1eafm v\u00ec d\u00f9ng \u0111\u01b0\u1ee3c trong nhi\u1ec1u n\u0103m. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm m\u1ed9t gi\u1ea3i ph\u00e1p kinh t\u1ebf h\u01a1n th\u00ec h\u00e3y xem Rode VideoMic\u00a0g\u1eafn \u1edf tr\u00ean c\u00f9ng c\u1ee7a m\u00e1y DSLR v\u00e0 c\u1eafm ngay v\u00e0o ph\u1ea7n th\u00e2n m\u00e1y.<\/p>\n<p><strong>\u0110\u1ee9c Anh \u0111ang d\u00f9ng thi\u1ebft b\u1ecb thu \u00e2m n\u00e0o?<\/strong><\/p>\n<p>M\u00ecnh hi\u1ec7n \u0111ang d\u00f9ng thi\u1ebft b\u1ecb thu \u00e2m c\u1ee7a h\u00e3ng BOYA v\u00ec t\u1ea7m gi\u00e1 r\u1ea5t th\u00e2n thi\u1ec7n c\u1ee7a n\u00f3. M\u00ecnh c\u00f3 con mic thu \u00e2m c\u00e0i \u00e1o lo\u1ea1i kh\u00f4ng d\u00e2y, v\u00e0 m\u1ed9t con mic \u0111\u1ecbnh h\u01b0\u1edbng g\u1eafn tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e1y. N\u00f3i chung v\u00ec m\u00ecnh ch\u1ee7 y\u1ebfu quay trong nh\u00e0 kh\u00e1 y\u00ean t\u0129nh, v\u00e0 b\u1ed1i c\u1ea3nh l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c n\u00ean con mic \u0111\u1ecbnh h\u01b0\u1edbng th\u1ea5y d\u00f9ng ti\u1ec7n h\u01a1n nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t v\u1edbi b\u1ea1n n\u00e0o quay m\u1ed9t m\u00ecnh. D\u00f2ng m\u00ecnh d\u00f9ng l\u00e0 lo\u1ea1i BOYA BY-SM80. B\u1ea1n n\u00e0o c\u00f3 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf h\u01a1n h\u00e3y \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c d\u00f2ng Rode, m\u00ecnh \u0111ang c\u00e2n nh\u1eafc con Rode VideoMic Go, gi\u00e1 kh\u00f4ng qu\u00e1 \u0111\u1eaft, m\u00e0 l\u1ea1i kh\u00f4ng c\u1ea7n pin n\u00ean \u0111\u1ee1 c\u00e1ch r\u00e1ch nhi\u1ec1u.<\/p>\n<h3>Trang thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng<\/h3>\n<p>B\u1ea1n c\u00f3 m\u00e1y ch\u1ee5p h\u00ecnh. B\u1ea1n c\u00f3 \u00e2m thanh r\u1ed3i. Gi\u1edd th\u00ec b\u00e0n v\u1ec1 \u0111\u00e8n \u0111\u00f3m th\u00f4i.<\/p>\n<p>\u0110\u1ec3 trang b\u1ecb cho tr\u01b0\u1eddng quay c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ti\u00eau t\u1ed1n v\u01b0\u1ee3t ng\u00e2n s\u00e1ch, b\u1ea1n h\u00e3y \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng thi\u1ebft b\u1ecb \u0111i\u1ec7n \u0111\u1ee7 l\u1edbn. Ch\u1ecdn d\u00e2y n\u1ed1i\/d\u00e2y d\u1eabn d\u00e0i v\u00e0 v\u00e0i c\u00e1i \u0111\u00e8n k\u00e8m b\u00f3ng \u0111\u00e8n. B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n ba c\u00e1i gi\u00e1 \u0111\u00e8n c\u00f3 b\u00e1n nhi\u1ec1u tr\u00ean Tiki, Shopee ho\u1eb7c Lazada, ngo\u00e0i ra l\u00e0 r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng d\u1ec5 t\u00ecm kh\u00e1c \u1edf H\u00e0 N\u1ed9i ho\u1eb7c S\u00e0i G\u00f2n.<\/p>\n<p>C\u00e1ch d\u1ef1ng \u0111\u00e8n chi\u1ebfu quay video truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 chi\u1ebfu s\u00e1ng ba \u0111i\u1ec3m. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ea5y, n\u00f3 bao g\u1ed3m ba c\u00e1i \u0111\u00e8n \u0111\u01b0\u1ee3c \u0111\u1eb7t theo \u00fd \u0111\u1ed3 quanh \u0111\u1ed1i t\u01b0\u1ee3ng, bao b\u1ecdc h\u1ecd trong \u00e1nh s\u00e1ng v\u00e0 t\u1ea1o ra nh\u1eefng c\u00e1i b\u00f3ng thu h\u00fat tr\u00ean khu\u00f4n m\u1eb7t c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t <strong>ngu\u1ed3n s\u00e1ng ch\u00ednh<\/strong> (<strong>key light)<\/strong>. \u0110\u1eb7t c\u00e1i \u0111\u00e8n n\u00e0y \u1edf g\u00f3c 45 \u0111\u1ed9 v\u1ec1 b\u00ean tr\u00e1i ho\u1eb7c b\u00ean ph\u1ea3i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Nh\u1ea5c \u0111\u00e8n qua \u0111\u1ea7u h\u1ecd v\u00e0 nh\u1eafm n\u00f3 th\u1eb3ng xu\u1ed1ng. C\u00e1i t\u00ean n\u00f3i l\u00ean t\u1ea5t c\u1ea3, \u0111\u00e2y l\u00e0 c\u00e1i \u0111\u00e8n ch\u1ee7 ch\u1ed1t v\u00e0 ph\u1ea3i \u0111\u1ee7 s\u00e1ng \u0111\u1ebfn m\u1ee9c m\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1i \u0111\u00e8n duy nh\u1ea5t trong phim tr\u01b0\u1eddng \u2026 n\u1ebfu t\u00ecnh th\u1ebf b\u1eaft bu\u1ed9c ph\u1ea3i nh\u01b0 v\u1eady.<\/p>\n<p>Ti\u1ebfp theo, \u0111\u1eb7t <strong>\u0111\u00e8n ph\u1ee5<\/strong> (<strong>fill<\/strong>\u00a0<strong>light<\/strong>) \u1edf g\u00f3c 45 \u0111\u1ed9 v\u1ec1 ph\u00eda b\u00ean kia v\u00e0 nh\u1ea5c n\u00f3 g\u1ea7n ngay v\u1eeba ngang t\u1ea7m m\u1eaft. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1i \u0111\u00e8n n\u00e0y l\u00e0 \u0111\u1ec3 l\u00e0m m\u1ec1m b\u00f3ng t\u1ea1o ra do \u0111\u00e8n ch\u00ednh, m\u00e0 kh\u00f4ng l\u00e0m b\u00f3ng bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n. Do \u0111\u00f3, \u0111\u00e8n ph\u1ee5 n\u00ean c\u00f3 \u00e1nh s\u00e1ng y\u1ebfu h\u01a1n \u0111\u00e8n ch\u00ednh. N\u1ebfu b\u1ea1n ph\u1ea3i d\u00f9ng c\u00f9ng lo\u1ea1i \u0111\u00e8n cho c\u1ea3 hai v\u1ecb tr\u00ed, th\u00ec \u0111\u1ea9y \u0111\u00e8n ph\u1ee5 ra \u0111\u1eb1ng sau v\u00e0 l\u00e0m gi\u1ea3m s\u00e1ng b\u1eb1ng c\u00e1ch g\u1eafn m\u1ed9t t\u1ea5m r\u00e8m t\u1eafm trong su\u1ed1t l\u00ean \u0111\u00e8n, k\u1eb9p b\u1eb1ng c\u1eb7p ph\u01a1i qu\u1ea7n \u00e1o.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, <strong>\u0111\u00e8n r\u1ecdi sau<\/strong> (<strong>backlight) <\/strong>s\u1ebd b\u1ed5 sung m\u1ed9t l\u1edbp chi\u1ec1u kh\u00f4ng gian th\u1ee9 ba. Di chuy\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ra kh\u1ecfi kh\u1ecfi ph\u00f4ng n\u1ec1n. Nh\u1ea5c m\u1ed9t c\u00e1i \u0111\u00e8n l\u00ean tr\u00ean \u0111\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1eb7t n\u00f3 sau h\u1ecd b\u00ean ngo\u00e0i ph\u00eda \u0111\u00f3 \u0111\u1ec3 n\u00f3 kh\u00f4ng xu\u1ea5t hi\u1ec7n trong khung h\u00ecnh. \u0110\u00e8n n\u00ean chi\u1ebfu v\u00e0o ph\u00eda sau \u0111\u1ea7u h\u1ecd, t\u1ea1o ra m\u1ed9t v\u00e0nh s\u00e1ng m\u1edd v\u00e0 t\u00e1ch h\u1ecd kh\u1ecfi ph\u00f4ng n\u1ec1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12331 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11.png\" alt=\"d\u00e0n d\u1ef1ng chi\u1ebfu s\u00e1ng 3 \u0111i\u1ec3m\" width=\"1200\" height=\"1300\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11.png 1200w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11-277x300.png 277w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11-768x832.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11-945x1024.png 945w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11-1170x1268.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-11-585x634.png 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\">D\u00e0n d\u1ef1ng chi\u1ebfu s\u00e1ng ba \u0111i\u1ec3m<\/p>\n<p><strong>Kinh nghi\u1ec7m c\u1ee7a \u0110\u1ee9c Anh<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ch\u1ebf \u0111\u00e8n, tuy nhi\u00ean mua \u0111\u00e8n chuy\u00ean nghi\u1ec7p c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed3i ho\u1eb7c qu\u00e1 \u01b0 t\u1ed1n k\u00e9m. \u0110\u00e8n chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng cho c\u1ea3nh quay ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, trang thi\u1ebft b\u1ecb c\u00f3 kh\u1ea3 n\u0103ng cho ph\u00e9p thi\u1ebft l\u1eadp nhanh, g\u1ecdn h\u01a1n. N\u1ebfu \u0111i theo h\u01b0\u1edbng n\u00e0y, b\u1ea1n c\u1ea7n tr\u00e1nh c\u00e1c \u0111\u00e8n Kino c\u1ee1 l\u1edbn, v\u00ec c\u00e1c \u0111\u00e8n led nh\u1ecf nh\u1eafn v\u00e0 r\u1ebb h\u01a1n nhi\u1ec1u v\u1eabn s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nhu c\u1ea7u. Thi\u1ebft b\u1ecb \u00e1nh s\u00e1ng m\u00e0 m\u00ecnh \u0111ang \u01b0a th\u00edch hi\u1ec7n t\u1ea1i l\u00e0 Youngnuo YN-300 III.<\/p>\n<p>H\u00e3y xem video chia s\u1ebb v\u1ec1 \u00e1nh s\u00e1ng trong quay phim c\u1ee7a Le Tan Jim:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/N7aST3RQHF4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Thi\u1ebft l\u1eadp tr\u01b0\u1eddng quay trong v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n<\/h3>\n<p>Gi\u1edd th\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ee7 trang thi\u1ebft b\u1ecb, cu\u1ed1i c\u00f9ng c\u0169ng s\u1eb5n s\u00e0ng x\u00e2y d\u1ef1ng tr\u01b0\u1eddng quay trong v\u0103n ph\u00f2ng c\u1ee7a m\u00ecnh. Trong khi b\u1ea1n lu\u00f4n <em>c\u00f3 th\u1ec3 <\/em>l\u1ea5y m\u1ed9t ph\u00f2ng \u0111\u1ef1ng \u0111\u1ed3 \u0111\u1ec3 \u0111\u1ef1ng trang thi\u1ebft b\u1ecb, th\u00ec h\u00e3y ch\u1ecdn n\u01a1i n\u00e0o r\u1ed9ng h\u01a1n m\u1ed9t t\u00fd v\u00e0 cho l\u00e0 ph\u00f2ng h\u1ed9i th\u1ea3o \u0111i.<\/p>\n<p>Th\u00f4ng qua c\u00f3 m\u1ed9t tr\u01b0\u1eddng quay ri\u00eang, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian chu\u1ea9n b\u1ecb cho m\u1ed7i c\u1ea3nh quay. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u00f2ng h\u1ed9i th\u1ea3o kh\u00f4ng tr\u1ed1ng tr\u1ea3i. N\u1ebfu c\u1ea7n thi\u1ebft th\u00ec b\u1ea1n h\u00e3y khi\u00eang m\u1ed9t c\u00e1i gh\u1ebf d\u00e0i, m\u1ea5y c\u00e1i gh\u1ebf nh\u1ecf hay ch\u0103n ga v\u00e0o \u0111\u1ec3 gi\u1ea3m t\u1ed1i \u0111a ti\u1ebfng vang trong ph\u00f2ng.<\/p>\n<p>N\u00f3i v\u1ec1 \u00e2m thanh th\u00ec b\u1ea1n h\u00e3y \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn ti\u1ebfng \u1ed3n ph\u00e1t ra t\u1eeb \u0111i\u1ec1u h\u00f2a. H\u00e3y t\u00ecm m\u1ed9t ph\u00f2ng c\u00f3 \u00edt ti\u1ebfng \u1ed3n nh\u1ea5t ho\u1eb7c h\u1ea1 s\u1ed1 qu\u1ea1t ch\u1ea1y trong qu\u00e1 tr\u00ecnh thu \u00e2m. H\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn chuy\u1ec7n mua gi\u1ea5y n\u1ec1n nhi\u1ebfp \u1ea3nh \u0111\u1ec3 t\u1ea1o ra ph\u1ed3ng n\u1ec1n thu h\u00fat h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi b\u1ee9c t\u01b0\u1eddng tr\u1eafng c\u1ee7a ph\u00f2ng h\u1ed9i th\u1ea3o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12332 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12.jpg\" alt=\"ph\u00f2ng quay phim\" width=\"1000\" height=\"667\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12-300x200.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12-768x512.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12-585x390.jpg 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-12-263x175.jpg 263w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Khi \u0111\u1ebfn l\u00fac quay, h\u00e3y s\u01a1 t\u00e1n nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1eadn s\u1ef1 ra kh\u1ecfi ph\u00f2ng v\u00e0 t\u1eaft h\u1ebft \u0111\u00e8n tr\u00ean \u0111\u1ea7u \u0111i. V\u1edbi h\u1ec7 th\u1ed1ng chi\u1ebfu s\u00e1ng ba \u0111i\u1ec3m c\u1ee7a b\u1ea1n, s\u1ebd kh\u00f4ng c\u1ea7n nh\u1eefng c\u00e1i \u0111\u00e8n neon v\u1edbi \u00e1nh s\u00e1ng kh\u00f3 ch\u1ecbu kia.<\/p>\n<p>Khi \u2013 v\u00e0 ch\u1ec9 khi \u2013 m\u1ecdi th\u1ee9 xong xu\u00f4i h\u1ebft r\u1ed3i, th\u00ec b\u1ea1n m\u1edbi g\u1ecdi nh\u00e2n t\u00e0i (di\u1ec5n vi\u00ean) c\u1ee7a b\u1ea1n v\u00e0o. Ch\u1eb3ng c\u00f2n g\u00ec t\u1ec7 h\u01a1n vi\u1ec7c \u0111ang c\u0103ng th\u1eb3ng th\u00ec ch\u1edb c\u00f2n ph\u1ea3i lo l\u1eafng xem ng\u01b0\u1eddi ta b\u1eadt \u0111\u00e8n \u0111\u00f3m l\u00ean v\u00e0 th\u1eed m\u00e1y quay.<\/p>\n<p><strong>H\u1ecdc th\u00eam<\/strong>:<\/p>\n<ul>\n<li>M\u1ed9t trong ngu\u1ed3n r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 nhi\u1ebfp \u1ea3nh v\u00e0 quay phim l\u00e0 c\u1ee7a Canon, h\u00e3y tham kh\u1ea3o li\u00ean k\u1ebft n\u00e0y nh\u00e9: <a href=\"https:\/\/snapshot.canon-asia.com\/vietnam\/vi\/tips-n-tutorials\">https:\/\/snapshot.canon-asia.com\/vietnam\/vi\/tips-n-tutorials<\/a><\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc B\u1ed1n: Chu\u1ea9n b\u1ecb di\u1ec5n vi\u00ean ch\u00ednh<\/h3>\n<p>N\u1ebfu b\u1ea1n c\u00f3 di\u1ec5n vi\u00ean t\u1ef1 tin d\u00e0y d\u1ea1n kinh nghi\u1ec7m trong c\u00f4ng ty th\u00ec b\u1ea1n may m\u1eafn \u0111\u00f3. Di\u1ec5n vi\u00ean t\u00e0i n\u0103ng l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean khan hi\u1ebfm. Nh\u01b0ng k\u00e8m h\u01b0\u1edbng d\u1eabn m\u1ed9t ch\u00fat (c\u00f9ng v\u1edbi kh\u00e1 nhi\u1ec1u ti\u1ebfng c\u01b0\u1eddi c\u0103ng th\u1eb3ng), b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a m\u00ecnh di\u1ec5n xu\u1ea5t t\u1ed1t tr\u01b0\u1edbc \u1ed1ng k\u00ednh m\u00e1y quay.<\/p>\n<p>D\u00f9 cho \u0111\u00f3 c\u00f3 l\u00e0 video th\u1ee9 nh\u1ea5t hay th\u1ee9 n\u0103m c\u1ee7a b\u1ea1n, th\u00ec h\u00e3y nh\u1edb r\u1eb1ng \u0111\u1ee9ng tr\u01b0\u1edbc m\u00e1y quay l\u00e0 m\u1ed9t chuy\u1ec7n \u0111\u00e1ng s\u1ee3. H\u00e3y x\u1ebfp l\u1ecbch \u0111\u1ec3 d\u01b0 nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1edbm cung c\u1ea5p k\u1ecbch b\u1ea3n cho di\u1ec5n vi\u00ean \u2013 nh\u01b0ng h\u00e3y l\u00e0m r\u00f5 v\u1edbi h\u1ecd r\u1eb1ng kh\u00f4ng c\u1ea7n ph\u1ea3i h\u1ecdc thu\u1ed9c k\u1ecbch b\u1ea3n.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, \u0111\u1eb7t m\u1ed9t c\u00e1i laptop d\u01b0\u1edbi t\u1ea7m m\u1eaft c\u1ee7a m\u00e1y quay. Chia k\u1ecbch b\u1ea3n th\u00e0nh nh\u1eefng \u0111o\u1ea1n ng\u1eafn v\u00e0 thu t\u1eebng ph\u1ea7n m\u1ed9t cho \u0111\u1ebfn khi b\u1ea1n b\u1eaft \u0111\u01b0\u1ee3c c\u1ea3nh \u0111\u1eb9p nh\u1ea5t trong m\u1ed7i ph\u1ea7n. N\u1ebfu b\u1ea1n c\u00f3 d\u1ef1 \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc khi video cu\u1ed1i c\u00f9ng s\u1ebd chi\u1ebfu th\u01b0\u1edbc phim b\/b-roll (c\u1ea3nh ph\u1ee5 hay \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh), b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 di\u1ec5n vi\u00ean ch\u00ednh \u0111\u1ecdc nh\u1eefng d\u00f2ng tho\u1ea1i \u0111\u00f3 tr\u1ef1c ti\u1ebfp t\u1eeb m\u00e1y t\u00ednh gi\u1ed1ng nh\u01b0 l\u00e0 l\u1ed3ng ti\u1ebfng.<\/p>\n<p>Trong khi quay, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea5m n\u00fat quay \u0111\u00e2u. \u0110\u1ea7u ti\u00ean v\u00e0 tr\u00ean h\u1ebft l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn. C\u00e2n \u0111\u1ed1i nh\u1eefng ph\u1ea3n h\u1ed3i ph\u00ea b\u00ecnh v\u1edbi s\u1ef1 \u1ee7ng h\u1ed9 t\u00e1n th\u00e0nh v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi \u0111\u1ed9ng vi\u00ean sau m\u1ed7i c\u1ea3nh. \u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao ti\u1ebfn h\u00e0nh ng\u1ed3i b\u00e0n \u0111\u1ecdc k\u1ecbch b\u1ea3n trong qu\u00e1 tr\u00ecnh l\u00e0m k\u1ecbch b\u1ea3n l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn th\u1ebf: khi kh\u00f4ng c\u00f3 m\u00e1y quay trong ph\u00f2ng th\u00ec d\u1ec5 \u0111\u01b0a ra nh\u1eadn x\u00e9t ph\u1ea3n h\u1ed3i h\u01a1n. Nh\u1edb l\u00e0 h\u00e3y b\u1edbt nghi\u00eam kh\u1eafc m\u1ed9t ch\u00fat trong khi quay n\u1ebfu kh\u00f4ng th\u00ec di\u1ec5n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y c\u0103ng th\u1eb3ng v\u00e0 kh\u00f4ng tho\u1ea3i m\u00e1i \u2013 v\u00e0 bi\u1ec3u hi\u1ec7n \u0111\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n trong c\u1ea3nh quay \u0111\u1ea5y.<\/p>\n<p>Nh\u01b0ng trong khi b\u1ea1n duy tr\u00ec m\u1ee9c \u0111\u1ed9 vui v\u1ebb v\u1eeba ph\u1ea3i, th\u00ec v\u1eabn ph\u1ea3i t\u1ec9nh t\u00e1o th\u1eadn tr\u1ecdng nh\u00e9. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng ti\u1ec3u ti\u1ebft, nh\u01b0 l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u00e3 b\u1eadt h\u1ebft mic hay ch\u00fa \u00fd xem \u00e1nh s\u00e1ng c\u00f3 b\u1ea5t th\u01b0\u1eddng g\u00ec kh\u00f4ng. Thu m\u1ed7i ph\u1ea7n nhi\u1ec1u l\u1ea7n, v\u00e0 h\u00e3y \u0111\u1ec3 di\u1ec5n vi\u00ean tho\u1ea3i m\u00e1i bi\u1ebfn chuy\u1ec3n \u00e2m \u0111i\u1ec7u. Khi b\u1ea1n cho r\u1eb1ng h\u1ecd \u0111\u00e3 quay \u0111\u1ea1t c\u1ea3nh \u0111\u00f3 \u2026 c\u1ee9 quay th\u00eam m\u1ed9t l\u1ea7n n\u1eefa \u0111i. \u0110\u1ebfn l\u00fac n\u00e0y th\u00ec di\u1ec5n vi\u00ean ch\u00ednh \u0111\u00e3 \u0111ang nh\u1eadp t\u00e2m r\u1ed3i, v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ebd r\u1ea5t c\u00f3 \u00edch trong qu\u00e1 tr\u00ecnh bi\u00ean t\u1eadp.<\/p>\n<p>Cu\u1ed1i c\u00f9ng th\u00ec, quay v\u1ec1 ph\u1ea7n \u0111\u1ea7u k\u1ecbch b\u1ea3n \u1edf cu\u1ed1i ph\u1ea7n quay c\u1ee7a b\u1ea1n. C\u01a1 h\u1ed9i\/x\u00e1c su\u1ea5t l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean tho\u1ea3i m\u00e1i h\u01a1n trong su\u1ed1t c\u1ea3nh quay. B\u1edfi v\u00ec ph\u1ea7n m\u1edf \u0111\u1ea7u th\u01b0\u1eddng l\u00e0 b\u1ed9 ph\u1eadn tr\u1ecdng y\u1ebfu nh\u1ea5t trong video, h\u00e3y quay l\u1ea1i ph\u1ea7n \u0111\u00f3 khi di\u1ec5n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 tin nh\u1ea5t.<\/p>\n<h3>Nh\u1eefng \u0111i\u1ec1u c\u0103n b\u1ea3n v\u1ec1 Composition (t\u1ed5ng h\u1ee3p video)<\/h3>\n<p>C\u00f3 m\u1ed9t v\u00e0i b\u1ed9 phim m\u00e0 \u0111\u01a1n gi\u1ea3n l\u00e0 xinh \u0111\u1eb9p. Kh\u00f4ng ph\u1ea3i do c\u00e2u chuy\u1ec7n hay th\u1eadm ch\u00ed do c\u1ea3nh \u0111\u1eb9p nh\u01b0 trong tranh. Trong th\u1ef1c t\u1ebf, c\u1ea3nh \u0111\u00f3 c\u00f3 th\u1ec3 di\u1ec5n ra trong b\u1ed1i c\u1ea3nh t\u1ed1i t\u0103m nh\u1ea5t, nh\u01b0ng b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3, m\u1ed7i c\u1ea3nh quay \u0111\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 c\u1ea3m gi\u00e1c <em>v\u1eeba xinh.<\/em><\/p>\n<p>\u0110\u00f3 l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c t\u1ed5ng h\u1ee3p video. Khi m\u00e0 v\u1eadt th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed m\u00e0 ch\u00fang <em>n\u00ean <\/em>\u1edf trong khung h\u00ecnh, ch\u1ea5t l\u01b0\u1ee3ng video c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng theo c\u1ea5p s\u1ed1 m\u0169.<\/p>\n<p>V\u1edbi video, c\u00e1c quy t\u1eafc t\u1ed5ng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 h\u1ecdc trong nhi\u1ebfp \u1ea3nh hay l\u1edbp m\u1ef9 thu\u1eadt. Th\u1ee9 nh\u1ea5t, c\u00e2n nh\u1eafc \u0111\u1ebfn\u00a0<strong>quy t\u1eafc m\u1ed9t ph\u1ea7n ba (<\/strong><strong>rule of thirds)<\/strong>\u00a0\u2014 \u00fd t\u01b0\u1edfng r\u1eb1ng b\u1ea1n t\u1ea1o ra c\u1ea3m gi\u00e1c c\u00e2n b\u1eb1ng b\u1eb1ng c\u00e1ch t\u01b0\u1edfng t\u01b0\u1edfng ra b\u1ee9c v\u1ebd v\u1edbi hai \u0111\u01b0\u1eddng ngang v\u00e0 hai \u0111\u01b0\u1eddng d\u1ecdc. Nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t n\u00ean xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c \u0111i\u1ec3m giao nhau c\u1ee7a nh\u1eefng \u0111\u01b0\u1eddng n\u00e0y.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12333 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-13.jpg\" alt=\"khung h\u00ecnh m\u00e8o chu\u1ea9n\" width=\"662\" height=\"433\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-13.jpg 662w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-13-300x196.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-13-585x383.jpg 585w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang quay m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n hay m\u1ed9t video h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m, m\u1eaft c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean \u0111\u1ed3ng tr\u1ee5c v\u1edbi \u0111\u01b0\u1eddng ngang tr\u00ean c\u00f9ng quanh m\u1ed9t trong hai giao \u0111i\u1ec3m. V\u1edbi c\u1ea3nh ch\u1ee5p \u201ckhu\u00f4n m\u1eb7t bi\u1ebft n\u00f3i\u201d n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c t\u1ed5ng h\u1ee3p c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1ec3 tr\u1ed1ng \u0111\u1ee7 (nh\u01b0ng kh\u00f4ng qu\u00e1 nhi\u1ec1u) <strong>ch\u1ed7 cho<\/strong> <strong>ph\u1ea7n \u0111\u1ea7u<\/strong>. \u0110\u00e2y l\u00e0 kho\u1ea3ng tr\u1ed1ng ph\u00eda tr\u00ean \u0111\u1ea7u c\u1ee7a m\u1ed9t ng\u01b0\u1eddi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12334 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-14.jpg\" alt=\"ph\u00e2n chia khung h\u00ecnh chu\u1ea9n\" width=\"899\" height=\"504\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-14.jpg 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-14-300x168.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-14-768x431.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-14-585x328.jpg 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/p>\n<p style=\"text-align: center;\">Image Credit:\u00a0Hubspot Customer Success Story Featuring Parlor Skis<\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n ph\u1ea7n h\u00ecnh \u1ea3nh c\u1ee7a video l\u00e0 \u0111\u01b0a v\u00e0o th\u01b0\u1edbc phim ph\u1ee5 b-roll.\u00a0<strong>B-roll\u00a0<\/strong>l\u00e0 c\u1ea3nh b\u1ed5 sung \u0111\u01b0\u1ee3c cho v\u00e0o d\u01b0\u1edbi d\u1ea1ng c\u1ea3nh b\u1ecb c\u1eaft \u0111i. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng c\u1ea3nh quay v\u1ec1 m\u1ed9t nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u00f3i chuy\u1ec7n tr\u00ean \u0111i\u1ec7n tho\u1ea1i, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111ang bi\u00ean t\u1eadp trang web c\u1ee7a b\u1ea1n, h\u00ecnh \u1ea3nh c\u1ee7a v\u0103n ph\u00f2ng, hay th\u1eadm ch\u00ed l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u00ed quy\u1ebft v\u1edbi b-roll l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i v\u00e0 m\u1ecdi th\u01b0\u1edbc phim \u0111\u1ec1u l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e2u chuy\u1ec7n.<\/p>\n<p>Xem th\u00eam v\u1ec1 k\u1ef9 thu\u1eadt b-roll c\u1ee7a L\u00e0m Phim Nghi\u1ec7p D\u01b0:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YvcOX5YUXnA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Khi b\u1ea1n thu th\u1eadp b-roll, \u0111\u01b0a v\u00e0o m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u1ea3nh quay t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 kho\u1ea3ng c\u00e1ch kh\u00e1c nhau. Th\u1ef1c t\u1ebf th\u00ec c\u00e1c nh\u00e0 l\u00e0m phim chuy\u00ean nghi\u1ec7p d\u00f9ng c\u00e1c t\u00ean g\u1ecdi kh\u00e1c nhau \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng bi\u1ebfn th\u1ec3 n\u00e0y.<\/p>\n<ul>\n<li><strong>Establishing shot (c\u1ea3nh d\u1ea1o \u0111\u1ea7u)<\/strong>: quay r\u1ed9ng gi\u00fap ng\u01b0\u1eddi xem nh\u00ecn th\u1ea5y to\u00e0n c\u1ea3nh. D\u00f9ng ki\u1ec3u quay n\u00e0y r\u1ea5t tuy\u1ec7t v\u1eddi khi mu\u1ed1n gi\u1edbi thi\u1ec7u b\u1ed1i c\u1ea3nh \u1edf ph\u1ea7n \u0111\u1ea7u video.<\/li>\n<li><strong>Medium shots (trung c\u1ea3nh)<\/strong>: quay c\u1ee5 th\u1ec3 h\u01a1n t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng hay m\u1ed9t ph\u1ea7n trong c\u1ea3nh. Quay ph\u1ecfng v\u1ea5n c\u1ed5 \u0111i\u1ec3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 medium shot.<\/li>\n<li><strong>Close up (c\u1eadn c\u1ea3nh)<\/strong>: quay c\u1eaft b\u1ecf nhi\u1ec1u ph\u1ea7n ngo\u00e0i v\u00e0 ph\u00f3ng to v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n chi ti\u1ebft. N\u00f3 c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt tay c\u1ee7a ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111ang g\u00f5 b\u00e0n ph\u00ecm ho\u1eb7c r\u00f3t m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 luy\u1ec7n t\u1eadp, h\u00e3y th\u1eed k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n b\u1eb1ng b-roll c\u1ee7a b\u1ea1n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u1ec1 tr\u00ecnh t\u1ef1 quay. V\u00ed d\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 m\u1edf c\u1eeda t\u1eeb h\u00e0nh lang, b\u01b0\u1edbc b\u1ed9 v\u00e0o trong v\u0103n ph\u00f2ng, ng\u1ed3i xu\u1ed1ng \u1edf b\u00e0n c\u1ee7a h\u1ecd, m\u1edf laptop v\u00e0 b\u1eaft \u0111\u1ea7u g\u00f5. Nghe v\u1ebb \u0111\u01a1n gi\u1ea3n ph\u1ea3i kh\u00f4ng? Nh\u01b0ng m\u1ed9t tr\u00ecnh t\u1ef1 quay chi\u1ebfu c\u1ea3nh d\u00e0i 10 gi\u00e2y n\u00e0y c\u00f3 th\u1ec3 c\u1ea5u th\u00e0nh t\u1eeb 6 clip b-roll kh\u00e1c nhau tr\u1edf l\u00ean.<\/p>\n<p>\u0110\u1ebfn \u0111\u00e2y l\u00e0 ch\u1ed7 cho b\u00e0i h\u1ecdc cu\u1ed1i c\u00f9ng v\u1ec1 t\u1ed5ng h\u1ee3p: <strong>t\u00ednh li\u00ean t\u1ee5c<\/strong> (<strong>continuity)<\/strong>. T\u00ednh li\u00ean t\u1ee5c l\u00e0 qu\u00e1 tr\u00ecnh k\u1ebft h\u1ee3p c\u00e1c c\u1ea3nh quay th\u00e0nh m\u1ed9t chu\u1ed7i sao cho n\u00f3 c\u00f3 v\u1ebb \u0111\u00e3 di\u1ec5n ra c\u00f9ng m\u1ed9t l\u00fac v\u00e0 t\u1ea1i c\u00f9ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m. B\u1ed9 ph\u1eadn c\u1ed1t y\u1ebfu trong t\u00ednh li\u00ean t\u1ee5c l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t c\u1ee9 v\u1eadt th\u1ec3 ph\u1ee5 tr\u1ee3 n\u00e0o trong c\u1ea3nh \u2014 v\u00ed d\u1ee5, m\u1ed9t c\u1ed1c n\u01b0\u1edbc tr\u00ean b\u00e0n \u2013 v\u1eabn \u1edf nguy\u00ean ch\u1ed7 c\u0169 (v\u00e0 \u0111\u1ef1ng c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng n\u01b0\u1edbc) xuy\u00ean su\u1ed1t <em>m\u1ecdi<\/em> c\u1ea3nh quay.<\/p>\n<p>Ph\u1ea7n c\u00f2n l\u1ea1i trong vi\u1ec7c h\u1ecdc t\u00ednh li\u00ean t\u1ee5c l\u00e0 <strong>kh\u1edbp h\u00e0nh \u0111\u1ed9ng<\/strong> (<strong>match on action)<\/strong>. V\u1edbi c\u1ea3nh mi\u00eau t\u1ea3 tr\u00ean \u0111\u00e2y, b\u1ea1n s\u1ebd mu\u1ed1n quay l\u1ea1i c\u1ea3nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edf c\u1eeda v\u00e0 \u0111i b\u1ed9 t\u1eeb c\u1ea3 hai ph\u00eda trong ra ngo\u00e0i v\u00e0 ngo\u00e0i v\u00e0o trong ph\u00f2ng. Khi s\u1ea3n xu\u1ea5t h\u1eadu k\u1ef3, khi \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 l\u1eadt chuy\u1ec3n gi\u1eefa c\u00e1c clip ch\u00ednh x\u00e1c \u0111\u00fang l\u00fac \u0111\u1ec3 l\u00e0m ph\u1ea7n c\u1eaft li\u1ec1n m\u1ea1ch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12335 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-15.gif\" alt=\"khung h\u00ecnh ti\u1ebfp t\u1ee5c\" width=\"720\" height=\"480\" \/><\/p>\n<h3>B\u01b0\u1edbc N\u0103m: Quay \u0111\u1ec3 bi\u00ean t\u1eadp<\/h3>\n<p>Khi l\u00e0m video, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi quay t\u1ed1t h\u01a1n trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i bi\u00ean t\u1eadp video gi\u1ecfi h\u01a1n. D\u00f9 b\u1ea1n c\u00f3 \u1edf b\u00ean n\u00e0o, th\u00ec b\u1ea1n n\u00ean hi\u1ec3u qu\u00e1 tr\u00ecnh v\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00f3 c\u1ee7a m\u1ed7i b\u00ean.<\/p>\n<p>V\u00ed d\u1ee5, l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau m\u00e1y quay, b\u1ea1n c\u00f3 th\u1ec3 tin r\u1eb1ng b\u1ea1n thu \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1ea3nh quay v\u00e0 \u0111\u00e3 h\u1ecfi \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 nh\u1eefng c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n ph\u00f9 h\u1ee3p. Nh\u01b0ng v\u1edbi bi\u00ean t\u1eadp vi\u00ean, c\u00f3 th\u1ec3 th\u1ef1c t\u1ebf b\u1ea1n \u0111ang quay qu\u00e1 nhi\u1ec1u m\u1ed9t lo\u1ea1i c\u1ea3nh n\u00e0o \u0111\u1ea5y v\u00e0 b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 c\u1ea3nh quan tr\u1ecdng kh\u00e1c m\u00e0 \u0111\u00e1ng l\u1ebd ra s\u1ebd khi\u1ebfn c\u00f4ng vi\u1ec7c bi\u00ean t\u1eadp c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>C\u00e1c nh\u00e0 l\u00e0m phim d\u1ea1y m\u1ed9t b\u00e0i h\u1ecdc qu\u00fd b\u00e1u \u1edf \u0111\u00e2y: <strong>quay phim \u0111\u1ec3 bi\u00ean t\u1eadp<\/strong>. B\u1eb1ng c\u00e1ch ghi nh\u1edb r\u1eb1ng c\u1ea3nh b\u1ea1n quay v\u1ec1 sau s\u1ebd \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4n ngoan h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m nhi\u1ec1u gi\u1edd \u0111\u1ed3ng h\u1ed3 trong ph\u00f2ng bi\u00ean t\u1eadp.<\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c tri\u1ec3n khai \u00e1p d\u1ee5ng t\u01b0 t\u01b0\u1edfng quay phim \u0111\u1ec3 bi\u00ean t\u1eadp l\u00e0 h\u00e3y nh\u1edb \u0111\u1ec3 l\u1ea1i ch\u1ed7 \u0111\u1ec7m \u1edf \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 cu\u1ed1i m\u1ed7i clip. Ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ea7n \u0111\u1ee1 (handle) v\u00e0 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c bi\u00ean t\u1eadp vi\u00ean kh\u1ecfi b\u1ecb \u0111au \u0111\u1ea7u v\u00ec c\u1eaft qu\u00e1 g\u1ea7n m\u1ed9t c\u1ea3nh quay quan tr\u1ecdng.<\/p>\n<p>Trong ph\u1ea7n chu\u1ea9n b\u1ecb di\u1ec5n vi\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 b\u00e0n lu\u1eadn v\u1ec1 c\u00e1ch quay k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c ph\u1ea7n ng\u1eafn. N\u1ebfu bi\u00ean t\u1eadp vi\u00ean \u0111\u1ecbnh g\u1eafn c\u1ea1nh nhau nh\u1eefng ph\u1ea7n n\u00e0y, th\u00ec tay v\u00e0 m\u1eb7t c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 b\u1ea5t ch\u1ee3t thay \u0111\u1ed5i gi\u1eefa c\u00e1c clip. \u0110\u00e2y g\u1ecdi l\u00e0 d\u1ef1ng nh\u1ea3y (jump cut), v\u00e0 v\u1edbi c\u00e1c bi\u00ean t\u1eadp vi\u00ean th\u00ec n\u00f3 \u0111em \u0111\u1ebfn m\u1ed9t th\u00e1ch th\u1ee9c th\u00fa v\u1ecb. May m\u1eafn thay, ch\u00fang ta c\u00f3 k\u1ef9 thu\u1eadt b-roll, \u0111\u1ec3 che \u0111i nh\u1eefng ph\u1ea7n d\u1ef1ng nh\u1ea3y n\u00e0y.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12336 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-16.gif\" alt=\"c\u1ea3nh phim b\u1ecb d\u1ef1ng nh\u1ea3y\" width=\"480\" height=\"270\" \/><\/p>\n<p style=\"text-align: center;\"><em>V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u1ea3nh d\u1ef1ng nh\u1ea3y <\/em><\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 b\u1eaft \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1ea3nh ph\u1ee5 (b-roll) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o bi\u00ean t\u1eadp vi\u00ean c\u1ee7a m\u00ecnh kh\u00f4ng bao gi\u1edd h\u1ebft c\u1ea3nh \u0111\u1ec3 bi\u00ean t\u1eadp. L\u1eadp m\u1ed9t danh s\u00e1ch ng\u1eafn v\u1ec1 nhi\u1ec1u \u00fd t\u01b0\u1edfng c\u1ea3nh ph\u1ee5 h\u01a1n b\u1ea1n ngh\u0129 b\u1ea1n s\u1ebd c\u1ea7n, v\u00e0 g\u1ea1ch ch\u00fang \u0111i khi b\u1ea1n quay xong.<\/p>\n<p>\u0110\u1ec3 che \u0111i c\u1ea3nh d\u1ef1ng nh\u1ea3y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 quay b\u1eb1ng hai m\u00e1y (nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 s\u1ebd t\u1ed1n ti\u1ec1n!), \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu b\u1ea1n \u0111ang quay m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00f4ng c\u00f3 k\u1ecbch b\u1ea3n. M\u00e1y quay A s\u1ebd quay tr\u1ef1c di\u1ec7n truy\u1ec1n th\u1ed1ng. M\u00e1y quay B n\u00ean \u0111\u1eb7t \u1edf g\u00f3c 30 \u0111\u1ebfn 45 \u0111\u1ed9 v\u1ec1 m\u1ed9t b\u00ean v\u00e0 quay c\u1ea3nh kh\u00e1c ho\u00e0n to\u00e0n. Khi \u0111\u00f3 bi\u00ean t\u1eadp vi\u00ean c\u00f3 th\u1ec3 l\u1eadt chuy\u1ec3n gi\u1eefa hai g\u00f3c quay n\u00e0y \u0111\u1ec3 l\u00e0m c\u1ea3nh c\u1eaft c\u00f3 v\u1ebb t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12337 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-17.gif\" alt=\"\u0111\u1ed5i qua l\u1ea1i gi\u1eefa g\u1ed1c \u0111\u1ed9 ph\u1ecfng v\u1ea5n\" width=\"400\" height=\"240\" \/><\/p>\n<p style=\"text-align: center;\"><em>V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed5i qua l\u1ea1i gi\u1eefa c\u00e1c g\u00f3c \u0111\u1ed9 ph\u1ecfng v\u1ea5n <\/em><\/p>\n<p>M\u1ed9t ch\u00fa \u00fd v\u1ec1 vi\u1ec7c quay b\u1eb1ng hai m\u00e1y: bi\u00ean t\u1eadp vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ed3ng b\u1ed9 c\u1ea3nh gi\u1eefa c\u00e1c g\u00f3c quay kh\u00e1c nhau. \u0110\u1ec3 gi\u00fap h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c th\u1ebf, v\u1ed7 tay th\u00e0nh ti\u1ebfng to trong g\u00f3c quay c\u1ee7a c\u1ea3 hai m\u00e1y ngay tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean \u2026 \u0111\u00fang v\u1eady, gi\u1ed1ng m\u1ed9t b\u1ea3ng v\u1ed7 ki\u1ec3u c\u0169 b\u00e1o hi\u1ec7u b\u1eaft \u0111\u1ea7u c\u1ea3nh quay (clapboard). Ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp hi\u1ec7n \u0111\u1ea1i c\u00f3 c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9, nh\u01b0ng ti\u1ebfng v\u1ed7 tay to n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u01b0\u1edbc ti\u00ean s\u1eafp x\u1ebfp c\u00e1c clip theo tr\u1eadt t\u1ef1.<\/p>\n<p>Cu\u1ed1i c\u00f9ng h\u00e3y \u0111\u00e1nh d\u1ea5u nh\u1eefng clip quay t\u1ed1t c\u1ee7a b\u1ea1n. K\u1ec3 c\u1ea3 b\u1ea1n \u0111ang quay m\u1ed9t video c\u00f3 k\u1ecbch b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i quay m\u1ed7i ph\u1ea7n t\u1eeb 10 l\u1ea7n tr\u1edf l\u00ean. M\u1ed9t khi \u0111\u1ed1i t\u01b0\u1ee3ng th\u00e0nh c\u00f4ng c\u1ea3nh quay, v\u1eaby tay b\u1ea1n tr\u01b0\u1edbc \u1ed1ng k\u00ednh. Theo c\u00e1ch \u0111\u00f3, bi\u00ean t\u1eadp vi\u00ean c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp x\u00f3a \u0111i theo g\u1ee3i \u00fd h\u00ecnh \u1ea3nh \u0111\u00f3 v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian duy\u1ec7t c\u00e1c c\u1ea3nh phim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12338 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18.jpg\" alt=\"c\u1ea3nh quay th\u00e0nh c\u00f4ng\" width=\"1000\" height=\"667\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18.jpg 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18-300x200.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18-768x512.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18-585x390.jpg 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-18-263x175.jpg 263w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Kinh nghi\u1ec7m c\u1ee7a \u0110\u1ee9c Anh<\/strong>: M\u00ecnh t\u1eebng r\u1ea5t l\u01b0\u1eddi ghi l\u1ea1i c\u00e1c c\u1ea3nh quay th\u00e0nh c\u00f4ng, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 m\u1ea5t nhi\u1ec1u th\u1eddi gian \u1edf ph\u1ea7n h\u1eadu k\u1ef3. C\u00f3 2 c\u00e1ch kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y:<\/p>\n<ul>\n<li>Ghi ch\u00e9p l\u1ea1i t\u00ean video th\u00e0nh c\u00f4ng<\/li>\n<li>ho\u1eb7c ph\u1ea7n cu\u1ed1i m\u1ed7i video th\u00e0nh c\u00f4ng b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00e1nh d\u1ea5u n\u00e0o \u0111\u00f3<\/li>\n<\/ul>\n<p>C\u00e1ch \u0111\u1ea7u ti\u00ean c\u1ea7n th\u00eam b\u00fat v\u00e0 gi\u1ea5y nh\u01b0ng n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ea5y.<\/p>\n<h3>B\u01b0\u1edbc S\u00e1u: S\u1eafp x\u1ebfp c\u1ea3nh quay<\/h3>\n<p>\u0110\u00fang th\u1ebf, s\u1eafp x\u1ebfp t\u00e0i li\u1ec7u th\u00ec t\u1ebb nh\u1ea1t bu\u1ed3n ch\u00e1n. Nh\u01b0ng khi bi\u00ean t\u1eadp video, n\u00f3 c\u00f3 th\u1ec3 c\u1ee9u c\u1ea3 d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n \u0111\u00f3.<\/p>\n<p>Quay video s\u1ebd b\u1eaft b\u1ea1n ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c th\u00f3i quen t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp file c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi l\u00e0m h\u1ebft m\u1ecdi vi\u1ec7c tr\u00ean m\u1ed9t c\u00e1i m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ch\u1ee9a file l\u1ed9n x\u1ed9n \u2014 b\u1ea1n bi\u1ebft r\u00f5 b\u1ea3n th\u00e2n m\u00ecnh \u2013 b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh r\u01a1i v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi \u0111au th\u01b0\u01a1ng \u0111\u1ea5y.<\/p>\n<p>Th\u1ee9 nh\u1ea5t, c\u00e1c file video c\u00f3 <em>dung l\u01b0\u1ee3ng r\u1ea5t l\u1edbn<\/em>, th\u1ebf n\u00ean r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n l\u01b0u b\u1ea5t c\u1ee9 video n\u00e0o tr\u00ean \u1ed5 c\u1ee9ng trong c\u1ee7a m\u00ecnh n\u1eefa. B\u1ea1n s\u1ebd nhanh ch\u00f3ng h\u1ebft b\u1ed9 nh\u1edb v\u00e0 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u1ee7a m\u00e1y t\u00ednh s\u1ebd b\u1eaft \u0111\u1ea7u b\u1ecb lag do dung l\u01b0\u1ee3ng \u0111\u00f3.<\/p>\n<p>Thay v\u00ec th\u1ebf, h\u00e3y \u0111\u1ea7u t\u01b0 m\u1ed9t \u1ed5 c\u1ee9ng ngo\u00e0i, v\u00ed d\u1ee5 nh\u01b0 \u1ed5 c\u1ee9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Lacie Rugged ch\u1eb3ng h\u1ea1n. C\u00e1c \u1ed5 c\u1ee9ng ngo\u00e0i c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 k\u00edch c\u1ee1 v\u00e0 c\u1ed5ng c\u1eafm (Thunderbolt, USB 3.0, &#8230;). C\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n s\u1ebd d\u00f9ng c\u1ee5m t\u1eeb \u201cl\u00e0m h\u1ebft tr\u00ean \u1ed5 ngo\u00e0i\u201d \u0111\u1ec3 m\u00f4 t\u1ea3 vi\u1ec7c l\u01b0u to\u00e0n b\u1ed9 c\u00e1c file d\u1ef1 \u00e1n c\u1ee7a h\u1ecd tr\u00ean \u1ed5 c\u1ee9ng n\u00e0y. C\u00e1ch l\u00e0m n\u00e0y khi\u1ebfn vi\u1ec7c c\u1ed9ng t\u00e1c v\u1edbi th\u00e0nh vi\u00ean trong nh\u00f3m d\u1ec5 d\u00e0ng h\u01a1n v\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb \u1ed5 c\u1ee9ng ngo\u00e0i n\u00e0y.<\/p>\n<p>Th\u1ee9 hai, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh bi\u00ean t\u1eadp video r\u1ea5t c\u1ee5 th\u1ec3 v\u1ec1 n\u01a1i b\u1ea1n l\u01b0u file. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ec3 nguy\u00ean c\u1ea5u tr\u00fac file ban \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh b\u1ecb ch\u00f4n v\u00f9i trong c\u00e1c th\u00f4ng b\u00e1o l\u1ed7i. (Ch\u00fang t\u00f4i s\u1ebd n\u00f3i v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m v\u00e0 nh\u1eefng th\u1ee7 thu\u1eadt hi\u1ec7u qu\u1ea3 nh\u1ea5t trong ph\u1ea7n sau).<\/p>\n<p>Tr\u00ean \u1ed5 c\u1ee9ng ngo\u00e0i c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean t\u1ea1o ra m\u1ed9t th\u01b0 m\u1ee5c ri\u00eang \u0111\u1ec3 tr\u00ean c\u00f9ng cho m\u1ed7i d\u1ef1 \u00e1n. Trong th\u01b0 m\u1ee5c n\u00e0y, n\u00ean c\u00f3 m\u1ed9t t\u1eadp h\u1ee3p quy \u0111\u1ecbnh c\u00e1c \u201cv\u00f9ng tr\u1eef\u201d (bucket) \u0111\u1ec3 l\u01b0u c\u1ea3nh quay video (video footage), \u00e2m thanh (audio), t\u00e0i nguy\u00ean thi\u1ebft k\u1ebf (design assets) v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c c\u1ee7a b\u1ea1n. H\u00e3y t\u1ea1o m\u1ed9t th\u01b0 m\u1ee5c d\u1ef1 \u00e1n m\u1eabu (template) m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 sao ch\u00e9p v\u00e0 d\u00e1n cho m\u1ed7i d\u1ef1 \u00e1n d\u00f9ng h\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y l\u00e0m h\u01b0\u1edbng d\u1eabn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12339\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-19.png\" alt=\"khu\u00f4n m\u1eabu d\u1ef1 \u00e1n\" width=\"858\" height=\"382\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-19.png 858w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-19-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-19-768x342.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-19-585x260.png 585w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/p>\n<p><em>Khu\u00f4n m\u1eabu d\u1ef1 \u00e1n: Hi\u1ec7u \u1ee9ng h\u1eadu k\u1ef3; \u00c2m thanh; T\u00e0i nguy\u00ean thi\u1ebft k\u1ebf; T\u00e0i li\u1ec7u; Xu\u1ea5t; C\u1ea3nh quay; \u0110\u1ed3 h\u1ecda \u0111\u1ed9ng; Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c; Bu\u1ed5i chi\u1ebfu ra m\u1eaft<\/em><\/p>\n<p>Khi b\u1ea1n nh\u1eadp c\u1ea3nh quay t\u1eeb m\u00e1y, \u0111\u1eb7t n\u00f3 v\u00e0o trong th\u01b0 m\u1ee5c \u201cfootage\u201d\/c\u1ea3nh quay tr\u00ean \u1ed5 c\u1ee9ng.<\/p>\n<p>V\u1edbi c\u1ea3 hai th\u01b0 m\u1ee5c d\u1ef1 \u00e1n v\u00e0 c\u00e1c file bi\u00ean t\u1eadp c\u1ee7a b\u1ea1n, h\u00e3y tu\u00e2n theo m\u1ed9t c\u1ea5u tr\u00fac \u0111\u1eb7t t\u00ean nh\u1ea5t qu\u00e1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed7i t\u00ean d\u00f9ng c\u1ea5u tr\u00fac YRMODA (YEar\/n\u0103m-MOnth\/th\u00e1ng-DAte\/ng\u00e0y). Nh\u01b0 th\u1ebf m\u1ed9t video v\u1ec1 Instagram Hacks (M\u1eb9o d\u00f9ng Instagram) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 \u201c180625_instagram_hacks\u201d n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u00e0o ng\u00e0y 25 th\u00e1ng 6 n\u0103m 2018.<\/p>\n<p>K\u1ec3 c\u1ea3 v\u1edbi m\u1ed9t \u1ed5 c\u1ee9ng ngo\u00e0i c\u00f3 file s\u1eafp x\u1ebfp g\u1ecdn g\u00e0ng th\u00ec b\u1ea1n c\u0169ng v\u1eabn ch\u01b0a h\u1ebft chuy\u1ec7n \u0111\u00e2u. B\u1ea1n c\u1ea7n ph\u1ea3i sao l\u01b0u c\u00e1c file c\u1ee7a m\u00ecnh (v\u00e0 th\u1eadm ch\u00ed c\u00f3 l\u1ebd ph\u1ea3i sao l\u01b0u c\u00e1c file \u0111\u00e3 sao l\u01b0u c\u1ee7a b\u1ea1n). C\u00f3 \u1ed5 c\u1ee9ng ngo\u00e0i cho c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, m\u1ed9t \u1ed5 c\u1ee9ng ngo\u00e0i kh\u00e1c \u0111\u1ec3 sao l\u01b0u d\u1eef li\u1ec7u v\u00e0 m\u1ed9t c\u00e1i th\u1ee9 ba ch\u1ee9a file sao l\u01b0u trong \u0111\u00e1m m\u00e2y qua Dropbox hay Google Drive l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>Xem th\u00eam video c\u1ee7a T\u00f9ng Ph\u1ea1m v\u1ec1 quy t\u1eafc cho d\u00e2n quay phim ch\u1ee5p \u1ea3nh \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u an to\u00e0n:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ahsfWte6zYI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>B\u01b0\u1edbc B\u1ea3y: Bi\u00ean t\u1eadp v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 bi\u00ean t\u1eadp<\/h3>\n<p>Okay, b\u1ea1n \u0111\u00e3 quay xong c\u1ea3nh phim. Xin ch\u00fac m\u1eebng \u2013 c\u00f2n n\u1eeda ch\u1eb7ng \u0111\u01b0\u1eddng n\u1eefa th\u00f4i!<\/p>\n<p>Gi\u1edd \u0111\u1ebfn l\u00fac b\u00e0n v\u1ec1 vi\u1ec7c bi\u00ean t\u1eadp video. Ch\u00fang ta hi\u1ec3u r\u1eb1ng vi\u1ec7c bi\u00ean t\u1eadp video c\u00f3 th\u1ec3 g\u00e2y hoang mang b\u1ed1i r\u1ed1i. L\u00fac \u0111\u1ea7u th\u00ec b\u1ea1n d\u1ec5 b\u1ecb cho\u00e1ng l\u1eafm, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n th\u1ea5y m\u00e1c gi\u00e1 c\u1ee7a ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp! May m\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 bi\u00ean t\u1eadp video c\u0103n c\u1ee9 tr\u00ean tr\u00ecnh \u0111\u1ed9 k\u1ef9 n\u0103ng, c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh v\u00e0 ng\u00e2n qu\u1ef9 c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed c\u00f2n c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng! C\u00f9ng \u0111i\u1ec3m qua v\u00e0i l\u1ef1a ch\u1ecdn n\u00e0o.<\/p>\n<h3>Trung c\u1ea5p: Apple iMovie<\/h3>\n<p>iMovie\u00a0l\u00e0 ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp video c\u1ee7a Apple. T\u01b0\u01a1ng th\u00edch v\u1edbi Macs v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ch\u1ea1y tr\u00ean h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS kh\u00e1c, iMovie \u0111\u01a1n gi\u1ea3n, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 mi\u1ec5n ph\u00ed tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m c\u1ee7a Apple. iMovie cho ph\u00e9p b\u1ea1n t\u1ea1o ra v\u00e0 bi\u00ean t\u1eadp c\u00e1c video b\u1eb1ng c\u00e1ch c\u1eaft c\u00e1c clips, th\u00eam ti\u00eau \u0111\u1ec1, nh\u1ea1c, hi\u1ec7u \u1ee9ng \u00e2m thanh, ch\u1ec9nh s\u1eeda m\u00e0u s\u1eafc c\u01a1 b\u1ea3n, l\u1ecdc v\u00e0 c\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y th\u1eadm ch\u00ed c\u00f2n cung c\u1ea5p c\u00e1c khu\u00f4n m\u1eabu template h\u1eefu \u00edch m\u00e0 gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh bi\u00ean t\u1eadp. N\u1ec1n t\u1ea3ng n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c clip ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 l\u00e0 c\u1ea3nh quay video 4K v\u00e0 khi\u1ebfn b\u1ea1n d\u1ec5 d\u00e0ng chia s\u1ebb \u0111\u01b0\u1ee3c t\u00e1c ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef video (video hosting platform). H\u1ea1n ch\u1ebf quy\u1ec1n truy c\u1eadp \u0111\u1ebfn t\u00ednh n\u0103ng bi\u00ean t\u1eadp c\u0169ng nh\u01b0 ch\u1ec9nh s\u1eeda m\u00e0u s\u1eafc n\u00e2ng cao khi\u1ebfn n\u00f3 kh\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00e2n chuy\u00ean nghi\u1ec7p d\u00f9ng, nh\u01b0ng iMovie v\u1eabn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u bi\u00ean t\u1eadp.<\/p>\n<h3>N\u00e2ng cao: Adobe Premiere Pro<\/h3>\n<p>Adobe Premiere Pro\u00a0l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp video h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c d\u00e2n chuy\u00ean nghi\u1ec7p l\u1eabn d\u00e2n nghi\u1ec7p d\u01b0 d\u00f9ng. V\u1edbi giao di\u1ec7n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 bi\u00ean t\u1eadp n\u00e2ng cao, n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chu\u1ea9n ng\u00e0nh trong bi\u00ean t\u1eadp video v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 bi\u00ean t\u1eadp nh\u1eefng b\u1ed9 phim Hollywood l\u1edbn nh\u01b0 l\u00e0 Gone Girl v\u00e0 Deadpool.<\/p>\n<p>Premiere khi\u1ebfn vi\u1ec7c c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c bi\u00ean t\u1eadp vi\u00ean kh\u00e1c tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c trong b\u1ed9 ph\u1ea7n m\u1ec1m Adobe suite nh\u01b0 l\u00e0 After Effects v\u00e0 Photoshop. N\u1ec1n t\u1ea3ng n\u00e0y h\u1ed7 tr\u1ee3 c\u1ea3nh phim ch\u1ea5t l\u01b0\u1ee3ng cao (4K tr\u1edf l\u00ean) v\u00e0 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ch\u1ec9nh s\u1eeda v\u00e0 ch\u1ec9nh s\u1eeda m\u00e0u t\u00edch h\u1ee3p n\u00e2ng cao khi\u1ebfn n\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn r\u1ebb h\u01a1n hay mi\u1ec5n ph\u00ed kh\u00e1c nh\u01b0 l\u00e0 iMovie.<\/p>\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m duy nh\u1ea5t c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 chi ph\u00ed. \u0110\u0103ng k\u00fd s\u1eed d\u1ee5ng b\u1ea3n Premiere Pro CC m\u1edbi nh\u1ea5t trong m\u1ed9t n\u0103m m\u1ea5t kho\u1ea3ng $240. N\u1ebfu b\u1ea1n l\u00e0 tay m\u01a1 trong bi\u00ean t\u1eadp video th\u00ec c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd mu\u1ed1n th\u1eed tr\u01b0\u1edbc v\u1edbi l\u1ef1a ch\u1ecdn r\u1ebb ti\u1ec1n h\u01a1n nh\u01b0 l\u00e0 iMovie hay Adobe Premiere Elements tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 Premiere Pro. C\u00f2n do d\u1ef1 h\u1eed? Xem m\u1ea5y b\u00e0i h\u01b0\u1edbng d\u1eabn d\u00f9ng Adobe Premiere c\u01a1 b\u1ea3n \u1edf \u0111\u00e2y:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Ltm-GB4tVc4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>M\u1ed9t video hay kh\u00e1c li\u00ean quan \u0111\u1ebfn chuy\u1ec7n bi\u00ean t\u1eadp c\u1ee7a k\u00eanh L\u00e0m Phim Nghi\u1ec7p D\u01b0:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5jasZQyTO-Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ngo\u00e0i 2 ph\u1ea7n m\u1ec1m tr\u00ean c\u00f2n kh\u00e1 nhi\u1ec1u ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp video th\u00fa v\u1ecb kh\u00e1c m\u00e0 c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li>DaVinci Resolve<\/li>\n<li>Lightworks<\/li>\n<li>FilmoraPro<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc T\u00e1m: Ch\u1ecdn nh\u1ea1c<\/h3>\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u khi b\u1ea1n ngh\u0129 \u0111\u1ebfn video l\u00e0 g\u00ec? T\u00f4i \u0111o\u00e1n l\u00e0 c\u1ea3nh quay video th\u1eadt s\u1ef1. Trong khi t\u1eadp trung v\u00e0o c\u1ea3nh quay video l\u00e0 quan tr\u1ecdng th\u00ec c\u0169ng \u0111\u1eebng qu\u00ean \u0111\u01b0a \u00e2m nh\u1ea1c v\u00e0o l\u00e0m m\u1ed9t y\u1ebfu t\u1ed1 trong k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 v\u00e0 ng\u00e2n qu\u1ef9 c\u1ee7a b\u1ea1n.<\/p>\n<p>\u00c2m nh\u1ea1c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i t\u00e2m tr\u1ea1ng v\u00e0 tinh th\u1ea7n c\u1ee7a video \u2014 c\u1ee9 xem m\u1ea5y video \u1edf tr\u00ean \u0111i! Ch\u1ecdn \u0111\u00fang nh\u1ea1c th\u01b0\u1eddng t\u1ea1o ra s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa d\u1ef1 \u00e1n nghi\u1ec7p d\u01b0 v\u00e0 n\u1ed9i dung chuy\u00ean nghi\u1ec7p. Khi s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 \u0111\u1ecbnh ra phong c\u00e1ch bi\u00ean t\u1eadp chung c\u1ee7a b\u1ea1n.<\/p>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay, b\u1ea1n h\u00e3y \u0111\u1eb7t ra qu\u1ef9 v\u1ed1n cho \u00e2m nh\u1ea1c v\u00e0 nghi\u00ean c\u1ee9u lu\u1eadt v\u1ec1 b\u1ea3n quy\u1ec1n \u1edf n\u01b0\u1edbc b\u1ea1n. Lu\u1eadt b\u1ea3n quy\u1ec1n c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 m\u00e0 gi\u1ea3i \u0111o\u00e1n \u0111\u01b0\u1ee3c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n \u0111ang l\u00e0m n\u1ed9i dung s\u1ed1. L\u1eddi k\u1ebft: \u0111a s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c \u0111\u1ec1u kh\u00f4ng mi\u1ec5n ph\u00ed \u0111\u00e2u. N\u00ean n\u1ebfu b\u1ea1n d\u00f9ng nh\u1ea1c c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129 kh\u00e1c khi ch\u01b0a c\u00f3 s\u1ef1 cho ph\u00e9p hay c\u1ea5p ph\u00e9p t\u1eed t\u1ebf, b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb g\u1ee1 video v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi ki\u1ec7n c\u00e1o. \u0110\u1ec3 tr\u00e1nh vi ph\u1ea1m b\u1ea3n quy\u1ec1n, b\u1ea1n s\u1ebd c\u1ea7n t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng giai \u0111i\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n cho t\u00e1c gi\u1ea3 hay tr\u1ea3 ti\u1ec1n cho nh\u00e0 so\u1ea1n nh\u1ea1c \u0111\u1ec3 t\u1ea1o ra b\u1ea3n thu g\u1ed1c. Nh\u1eefng b\u00e0i h\u00e1t kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n t\u00e1c quy\u1ec1n c\u0169ng kh\u00f4ng ph\u1ea3i d\u00f9ng kh\u00f4ng m\u1ea5t ti\u1ec1n \u0111\u00e2u; ch\u00fang l\u00e0 nh\u1eefng b\u00e0i h\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t m\u1ee9c gi\u00e1 th\u1ed1ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c ph\u1ea3i tr\u1ea3 th\u00eam ph\u00ed b\u1ea3n quy\u1ec1n hay ph\u00ed t\u00e1c quy\u1ec1n trong t\u01b0\u01a1ng lai.\u00a0YouTube,\u00a0Pond5, v\u00e0\u00a0PremiumBeat\u00a0\u0111\u1ec1u l\u00e0 nh\u1eefng trang tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm nh\u1ea1c mi\u1ec5n ph\u00ed t\u00e1c quy\u1ec1n.<\/p>\n<p>Ti\u1ebfp theo, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 t\u1ed5ng th\u1ec3 kh\u00f4ng kh\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn kh\u00e1n gi\u1ea3 nh\u1ecf m\u00e0 s\u1ebd t\u00e1n d\u01b0\u01a1ng b\u00e0i nh\u1ea1c hip-hop underground m\u1edbi nh\u1ea5t hay b\u1ea1n c\u1ea7n nh\u1ea1c g\u00ec \u0111\u00f3 m\u00e0 s\u1ebd thu h\u00fat nhi\u1ec1u nh\u00f3m nh\u00e2n kh\u1ea9u h\u01a1n? B\u1ea1n \u0111ang s\u1ea3n xu\u1ea5t m\u1ed9t video h\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh s\u1ea3n ph\u1ea9m hay video t\u00f3m t\u1eaft v\u1ec1 s\u1ef1 ki\u1ec7n h\u00e0o h\u1ee9ng vui nh\u1ed9n? H\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1ecdn nh\u1ea1c m\u00e0 s\u1ebd gia t\u0103ng tinh th\u1ea7n chung c\u1ee7a video.<\/p>\n<p>B\u00ean c\u1ea1nh x\u00e9t \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o m\u00ecnh c\u00f3 d\u1ef1 li\u1ec7u tr\u01b0\u1edbc m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea3n nh\u1ea1c \u0111\u00f3. B\u1ea1n c\u00f3 c\u1ea7n nh\u1ea1c n\u1ec1n hay nh\u1ea1c g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ef1c kh\u00f4ng? B\u1ea1n s\u1ebd tr\u1ea7n thu\u1eadt hay n\u00f3i trong video? N\u1ebfu th\u1ebf, \u0111\u1eebng \u0111\u1ec3 nh\u1ea1c chen v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00f4i khi th\u1ee9 nh\u1ea1c hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 lo\u1ea1i nh\u1ea1c m\u00e0 b\u1ea1n ho\u00e0n to\u00e0n kh\u00f4ng nh\u1edb.<\/p>\n<p>Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i nh\u1ea1c m\u00ecnh c\u1ea7n, th\u00ec \u0111\u1ebfn l\u00fac b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch nh\u1eefng b\u00e0i h\u00e1t ti\u1ec1m n\u0103ng. H\u00e3y t\u00ednh \u0111\u1ebfn nh\u1ecbp \u0111i\u1ec7u c\u1ee7a b\u00e0i h\u00e1t. Nh\u1eefng b\u00e0i h\u00e1t c\u00f3 nh\u1ecbp \u0111\u1ec1u \u0111\u1ec1u th\u00ec d\u1ec5 thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch video c\u1ee7a b\u1ea1n. Hy v\u1ecdng \u0111\u01b0a \u0111\u01b0\u1ee3c nh\u1ea1c \u01b0a th\u00edch c\u1ee7a b\u1ea1n v\u00e0o, Top 40 b\u00e0i hit h\u1ea3? Nh\u1eefng b\u00e0i h\u00e1t n\u1ed5i ti\u1ebfng tr\u00ean radio th\u01b0\u1eddng c\u00f3 k\u1ebft c\u1ea5u trong 4-5 \u0111o\u1ea1n v\u00e0 c\u00f3 th\u1ec3 kh\u00f3 m\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c. H\u00e3y c\u1ed1 ch\u1ecdn nh\u1eefng b\u00e0i \u0111\u01a1n gi\u1ea3n m\u00e0 d\u1ec5 l\u1eb7p l\u1ea1i \u1ea5y. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm nh\u1ea1c kh\u00f4ng l\u1eddi, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng m\u00ecnh t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c n\u00e0o m\u00e0 \u0111\u01b0\u1ee3c thu b\u1eb1ng nh\u1ea1c c\u1ee5 th\u1eadt \u1ea5y. Nh\u1eefng b\u00e0i l\u00e0m t\u1eeb c\u00e1c m\u1eabu k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn video c\u1ee7a b\u1ea1n kh\u00f4ng chuy\u00ean nghi\u1ec7p v\u00e0 l\u1ed7i th\u1eddi.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e2n nh\u1eafc th\u00eam nh\u1ea1c d\u1ea1o \u0111\u1ea7u v\u00e0 k\u1ebft b\u00e0i (intro and outro music). Intro v\u00e0 outro music, hay\u00a0bookends c\u00f3 th\u1ec3 gi\u1eef vai tr\u00f2 l\u00e0m ch\u1ee7 \u0111\u1ec1 cho n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea7n c\u00f3 nh\u1ea1c xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 video c\u1ee7a m\u00ecnh. Bookend music c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra kh\u00f4ng kh\u00ed tinh th\u1ea7n chung cho video, ph\u00e2n chia t\u1ef1 nhi\u00ean n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c ch\u01b0\u01a1ng, v\u00e0 \u0111\u1ec3 l\u1ea1i trong l\u00f2ng ng\u01b0\u1eddi xem c\u1ea3m gi\u00e1c h\u1ecd \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m ho\u00e0n ch\u1ec9nh.<\/p>\n<p>Trong khi m\u1ed9t s\u1ed1 video c\u00f3 c\u1ea3m gi\u00e1c c\u00f2n d\u1edf dang khi kh\u00f4ng d\u00f9ng nh\u1ea1c n\u1ec1n, th\u00ec nh\u1eefng video kh\u00e1c ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i giai \u0111i\u1ec7u \u0111\u1ec3 g\u1eafn k\u1ebft d\u1ef1 \u00e1n l\u1ea1i v\u1edbi nhau. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng video m\u00e0 c\u00f3 phong c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed3ng \u0111\u1ec3 xem c\u00e1ch nh\u1eefng ng\u01b0\u1eddi l\u00e0m video kh\u00e1c \u0111ang t\u1eadn d\u1ee5ng \u00e2m nh\u1ea1c nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Kinh nghi\u1ec7m c\u1ee7a \u0110\u1ee9c Anh: v\u1ea5n \u0111\u1ec1 d\u00f9ng nh\u1ea1c trong video qu\u1ea3 l\u00e0 kh\u00f4ng \u0111\u01a1n gi\u1ea3n c\u00e1c b\u1ea1n \u00e0, kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n b\u1ea3n quy\u1ec1n m\u00e0 c\u00f2n l\u00e0 c\u00e1ch ch\u1ecdn nh\u1ea1c, l\u1ed3ng nh\u1ea1c v\u00e0o ph\u1ea7n n\u00e0o&#8230;<\/p>\n<p>Xem TRUCK chia s\u1ebb v\u1ec1 nh\u1ea1c trong video (ti\u1ebfng Vi\u1ec7t):<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Qb8ujPvNnPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>B\u01b0\u1edbc Ch\u00edn: Ghi \u00e2m l\u1ed3ng ti\u1ebfng<\/h3>\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 c\u1ea3nh quay c\u1ee7a video v\u00e0 nh\u1ea1c \u2013 gi\u1edd \u0111\u1ebfn l\u00fac b\u00e0n v\u1ec1 vi\u1ec7c l\u1ed3ng ti\u1ebfng. L\u1ed3ng ti\u1ebfng l\u00e0 tr\u1ea7n thu\u1eadt t\u00e1ch bi\u1ec7t trong video kh\u00f4ng do ng\u01b0\u1eddi n\u00f3i tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc m\u00e1y quay. L\u1ed3ng ti\u1ebfng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap khi\u1ebfn video c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p h\u01a1n, c\u00f3 nhi\u1ec1u c\u1ea3m x\u00fac v\u00e0 tr\u01a1n tru h\u01a1n.<\/p>\n<p>Quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i nh\u1edb r\u1eb1ng ph\u1ea7n nghe c\u1ee7a video c\u0169ng quan tr\u1ecdng nh\u01b0 ph\u1ea7n nh\u00ecn c\u1ee7a video v\u1eady. Tin m\u1eebng l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1edf th\u00e0nh Don LaFontaine (di\u1ec5n vi\u00ean l\u1ed3ng ti\u1ebfng n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi M\u1ef9) ti\u1ebfp theo hay thu\u00ea m\u1ed9t ng\u01b0\u1eddi l\u1ed3ng ti\u1ebfng chuy\u00ean nghi\u1ec7p \u0111\u1ec3 thu \u00e2m \u0111\u01b0\u1ee3c gi\u1ecdng l\u1ed3ng ti\u1ebfng hay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i m\u1eb9o \u0111\u1ec3 thu \u0111\u01b0\u1ee3c \u00e2m thanh trong khu\u00f4n kh\u1ed5 ng\u00e2n s\u00e1ch v\u1eeba ph\u1ea3i.<\/p>\n<ul>\n<li><strong>T\u00ecm m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m.\u00a0<\/strong>Quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t \u0111i\u1ec3m \u0111\u1ec3 thu \u00e2m. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ebfn studio chuy\u00ean nghi\u1ec7p, h\u00e3y c\u1ed1 ch\u1ecdn m\u1ed9t ph\u00f2ng y\u00ean t\u0129nh t\u00e1ch bi\u1ec7t kh\u1ecfi nh\u1eefng ngo\u1ea1i \u00e2m qu\u1ea5y nhi\u1ec5u nh\u01b0 l\u00e0 ti\u1ebfng c\u00f2i, ti\u1ebfng \u0111\u00f3ng m\u1edf c\u1eeda v\u00e0 ti\u1ebfng ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n \u0111i\u1ec7n tho\u1ea1i. \u0110\u1ecdc to k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n l\u00ean v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ed9 vang \u00e2m c\u1ee7a ph\u00f2ng. Gi\u1ecdng b\u1ea1n c\u00f3 vang kh\u00f4ng hay nghe ngh\u1eb9t b\u00edt? N\u1ebfu th\u1ebf th\u00ec h\u00e3y c\u00e2n nh\u1eafc thu \u00e2m \u1edf n\u01a1i kh\u00e1c ho\u1eb7c cho th\u00eam \u0111\u1ed3 \u0111\u1ea1c v\u00e0o \u0111\u1ec3 \u0111\u1ea7y ph\u00f2ng.<\/li>\n<li><strong>Chu\u1ea9n b\u1ecb. <\/strong>C\u00f3 c\u00f4ng m\u00e0i s\u1eaft c\u00f3 ng\u00e0y n\u00ean kim! Tr\u01b0\u1edbc khi quay, h\u00e3y \u0111\u1ecdc h\u1ebft k\u1ecbch b\u1ea3n c\u1ee7a m\u00ecnh v\u00e0i l\u1ea7n v\u00e0 ghi ch\u00fa b\u1ea5t k\u1ef3 nh\u1eefng \u0111o\u1ea1n d\u1eebng, \u0111o\u1ea1n chuy\u1ec3n v\u00e0 nh\u1eefng t\u1eeb kh\u00f3. V\u00e0o ng\u00e0y tr\u1ecdng \u0111\u1ea1i, h\u00e3y \u0111\u1ea3m b\u1ea3o l\u00e0 duy tr\u00ec c\u01a1 th\u1ec3 \u0111\u1ee7 n\u01b0\u1edbc v\u00e0 tr\u00e1nh nh\u1eefng lo\u1ea1i ph\u1ee5c trang g\u00e2y ti\u1ebfng \u0111\u1ed9ng hay \u0111eo trang s\u1ee9c. M\u1eb7t kh\u00e1c, d\u00f9ng gi\u00e1 \u0111\u1ee1, laptop hay m\u00e1y ph\u00f3ng \u0111\u1ea1i ch\u1eef trong khi thu \u00e2m \u0111\u1ec3 b\u1ea1n kh\u00f4ng ph\u00e1t ra ti\u1ebfng s\u1ed9t so\u1ea1t khi l\u1eadt k\u1ecbch b\u1ea3n in.<\/li>\n<li><strong>Th\u1eed v\u00e0 nghe. <\/strong>B\u1ea1n t\u01b0\u1edfng l\u00e0 b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c ph\u1ea7n l\u1ed3ng ti\u1ebfng ho\u00e0n h\u1ea3o trong m\u1ed9t l\u1ea7n th\u00f4i h\u1ea3? Ngh\u0129 l\u1ea1i \u0111i! \u0110\u1ea7u t\u01b0 m\u1ed9t c\u1eb7p tai nghe ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1m s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u00e2m thanh c\u1ee7a b\u1ea1n xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh thu \u00e2m. Thu \u00e2m m\u1ed9t l\u1ea7n m\u1edbi th\u00ec d\u1ec5 h\u01a1n vi\u1ec7c c\u1ed1 g\u1eafng s\u1eeda ph\u1ea7n thu \u00e2m trong qu\u00e1 tr\u00ecnh bi\u00ean t\u1eadp. Ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t thu th\u1eed k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n v\u00e0i l\u1ea7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0i \u0111o\u1ea1n \u0111\u1ea7u, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u1ecdng b\u1ea1n \u0111\u00e3 ho\u00e0n to\u00e0n s\u1eb5n s\u00e0ng. N\u1ebfu b\u1ea1n nghe th\u1ea5y ti\u1ebfng r\u00edt hay ti\u1ebfng b\u1ed9p, h\u00e3y th\u1eed \u0111\u1ee9ng c\u00e1ch xa mic h\u01a1n ho\u1eb7c \u0111\u1ea7u t\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc pop filter.<\/li>\n<li><strong>Th\u1ea3 l\u1ecfng! <\/strong>H\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u1ecdc ch\u1eadm r\u00e3i, ng\u1eaft v\u00e0 ngh\u1ec9 trong khi thu \u00e2m l\u1ed3ng ti\u1ebfng. \u0110\u00f4i khi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0 u\u1ed1ng m\u1ed9t ng\u1ee5m n\u01b0\u1edbc r\u1ed3i ti\u1ebfp t\u1ee5c.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc M\u01b0\u1eddi: \u0110\u0103ng t\u1ea3i l\u01b0u tr\u1eef video c\u1ee7a b\u1ea1n<\/h3>\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 c\u00f4ng b\u1ed1 video c\u1ee7a m\u00ecnh. B\u1ea1n \u0111\u00e3 quay c\u00e1c c\u1ea3nh, c\u00f9ng bi\u00ean t\u1eadp n\u00f3, th\u00eam nh\u1ea1c v\u00e0 l\u1ed3ng ti\u1ebfng; v\u00e0 xu\u1ea5t n\u00f3 l\u00ean web. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u01b0a video c\u1ee7a b\u1ea1n l\u00ean m\u1ea1ng \u0111\u1ec3 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u xem v\u00e0 chia s\u1ebb ch\u00fang. B\u1ea1n c\u00f3 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u0103ng video tr\u1ef1c tuy\u1ebfn, v\u00e0 trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd b\u00e0n v\u1ec1 m\u1ed9t s\u1ed1 trong nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/p>\n<h3>YouTube<\/h3>\n<p>Khi b\u1ea1n h\u1ecfi b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh n\u1ec1n t\u1ea3ng video tr\u1ef1c tuy\u1ebfn n\u00e0o h\u1ecd d\u00f9ng, \u0111\u00e1p \u00e1n r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n nghe th\u1ea5y nhi\u1ec1u nh\u1ea5t l\u00e0 <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>. YouTube l\u00e0 n\u1ec1n t\u1ea3ng hosting video l\u1edbn nh\u1ea5t, n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t \u0111\u1ee9ng th\u1ee9 hai sau Google v\u00e0 trang web \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u th\u1ee9 ba tr\u00ean th\u1ebf gi\u1edbi. M\u1ed7i ng\u00e0y tr\u00f4i qua, m\u1ecdi ng\u01b0\u1eddi xem h\u01a1n n\u0103m t\u1ec9 video tr\u00ean YouTube. T\u1ea3i video c\u1ee7a b\u1ea1n l\u00ean YouTube c\u0169ng kh\u00f4ng m\u1ea5t ti\u1ec1n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u1ecdc c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang cho t\u00ecm ki\u1ebfm.<\/p>\n<p>B\u00ean c\u1ea1nh kh\u1ed1i l\u01b0\u1ee3ng ng\u01b0\u1eddi xem kh\u1ed5ng l\u1ed3, YouTube cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng kh\u00e1c m\u00e0 khi\u1ebfn n\u1ec1n t\u1ea3ng n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u0103ng video c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec c\u00e1c video tr\u00ean YouTube \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh c\u00e1 nh\u00e2n, n\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed9t nh\u00f3m kh\u00e1n gi\u1ea3 theo d\u00f5i chuy\u00ean bi\u1ec7t. Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u00e0 theo d\u00f5i k\u00eanh c\u1ee7a b\u1ea1n d\u1ec5 th\u1ea5y th\u00eam nhi\u1ec1u video m\u00e0 b\u1ea1n t\u1ea3i l\u00ean h\u01a1n.<\/p>\n<p>Ngay trong ch\u00ednh k\u00eanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp c\u00e1c video th\u00e0nh nh\u1eefng <em>danh s\u00e1ch ph\u00e1t<\/em>, khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n d\u1ec5 t\u00ecm ki\u1ebfm trong n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n. L\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 tham gia v\u00e0o video c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1ea5n n\u00fat th\u00edch v\u00e0 b\u00ecnh lu\u1eadn, \u0111em \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i kh\u00e1c cho b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. YouTube c\u0169ng cung c\u1ea5p \u0111a d\u1ea1ng nhi\u1ec1u l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o d\u00e0nh cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau tinh vi ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n<p>M\u1eb7c d\u00f9 YouTube \u0111em \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 m\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed \u0111\u0103ng t\u1ea3i v\u00e0 l\u01b0u tr\u1eef video, nh\u01b0ng n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng c\u00f3 v\u00e0i nh\u01b0\u1ee3c \u0111i\u1ec3m. Trong khi c\u00e1c qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a ri\u00eang b\u1ea1n, s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111i tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n<p>YouTube c\u0169ng g\u00e2y nghi\u1ec7n m\u1ea1nh (ng\u1ea1c nhi\u00ean, ng\u1ea1c nhi\u00ean ch\u01b0a!). M\u1ed9t khi ng\u01b0\u1eddi xem \u1edf tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, h\u1ecd th\u01b0\u1eddng n\u1ea5n n\u00e1 \u1edf l\u1ea1i \u0111\u1ec3 xem m\u1ed9t \u2026 hay 20 video kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n kh\u00f3 l\u00e8o l\u00e1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp quay v\u1ec1 trang c\u1ee7a b\u1ea1n t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y. B\u1ea5t ch\u1ea5p nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i \u1ea5y, YouTube v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u0103ng t\u1ea3i video v\u00e0 l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<h3>Vimeo<\/h3>\n<p>N\u1ebfu \u0111\u00e1p \u00e1n b\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0a ra \u1edf c\u00e2u h\u1ecfi tr\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 \u201cYouTube\u201d th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1ea5t l\u00e0 h\u1ecd s\u1ebd \u0111\u00e1p <a href=\"https:\/\/vimeo.com\/\">Vimeo<\/a>, \u00a0n\u1ec1n t\u1ea3ng <u>l\u01b0u tr\u1eef video \u0111\u1ee9ng th\u1ee9 hai<\/u>. Kh\u00e1n gi\u1ea3 c\u1ee7a Vimeo th\u00ec \u00edt h\u01a1n nhi\u1ec1u (<u>715 tri\u1ec7u l\u01b0\u1ee3t xem h\u00e0ng th\u00e1ng<\/u>) so v\u1edbi YouTube, nh\u01b0ng v\u1eabn c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m khi\u1ebfn n\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 ng\u01b0\u1eddi xem \u01b0a chu\u1ed9ng.<\/p>\n<p>Trong s\u1ed1 nh\u1eefng \u01b0u \u0111i\u1ec3m \u0111\u00f3 l\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng <em>\u0111\u01a1n gi\u1ea3n, s\u1ea1ch s\u1ebd<\/em> h\u01a1n khi\u1ebfn \u0111i\u1ec1u h\u01b0\u1edbng n\u1ec1n t\u1ea3ng n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n. Kh\u00f4ng nh\u01b0 YouTube, Vimeo c\u00f3 r\u1ea5t \u00edt qu\u1ea3ng c\u00e1o m\u00e0 n\u1ebfu c\u00f3 th\u00ec s\u1ebd l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi xem. Video tr\u00ean Vimeo c\u0169ng c\u00f3 xu h\u01b0\u1edbng c\u00f3<em> ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n<\/em> tr\u00ean YouTube, v\u00e0 kh\u00e1n gi\u1ea3 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 d\u00e2n chuy\u00ean nghi\u1ec7p h\u01a1n.<\/p>\n<p>Vimeo \u0111em \u0111\u1ebfn v\u00e0i l\u1ef1a ch\u1ecdn t\u00e0i kho\u1ea3n tr\u1ea3 ph\u00ed kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. T\u00e0i kho\u1ea3n tr\u1ea3 ph\u00ed cung c\u1ea5p th\u00eam b\u1ed9 nh\u1edb, ph\u00e2n t\u00edch n\u00e2ng cao, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, t\u00f9y ch\u1ec9nh tr\u00ecnh ph\u00e1t, ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa, b\u00ean c\u1ea1nh t\u00e0i kho\u1ea3n tr\u1ea3 ph\u00ed, Vimeo c\u0169ng h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung marketing ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn th\u1ec3 hi\u1ec7n n\u1ed9i dung ngh\u1ec7 thu\u1eadt ch\u1ea5t l\u01b0\u1ee3ng cao, Vimeo c\u00f3 th\u1ec3 l\u00e0 n\u1ec1n t\u1ea3ng d\u00e0nh cho b\u1ea1n. Kh\u00e1n gi\u1ea3 say m\u00ea c\u00f9ng v\u1edbi th\u1ea9m m\u1ef9 \u0111\u1eb9p m\u1eaft khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u0103ng \u0111\u00e0n nh\u1eefng video s\u00e1ng t\u1ea1o. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 mu\u1ed1n t\u0103ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng c\u1ee7a video, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n<h3>Vidyard<\/h3>\n<p><a href=\"https:\/\/www.vidyard.com\/\">Vidyard<\/a> c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng video hosting \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chuy\u00ean cho kinh doanh. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd c\u00e1c video c\u1ee7a b\u1ea1n; thay v\u00e0o \u0111\u00f3, n\u00f3 cho ph\u00e9p b\u1ea1n tr\u1edf th\u00e0nh doanh nghi\u1ec7p ho\u00e0n to\u00e0n t\u00edch h\u1ee3p video. \u00dd c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u01b0 sau:<\/p>\n<p>Ng\u00e0y nay, ch\u00fang ta bi\u1ebft \u0111\u0103ng video l\u00ean YouTube l\u00e0 kh\u00f4ng \u0111\u1ee7. B\u1ea1n c\u1ea7n n\u1ed9i dung video c\u00f3 k\u00eanh c\u1ee5 th\u1ec3 cho Facebook v\u00e0 Instagram n\u1eefa, c\u00f2n ch\u01b0a k\u1ec3 \u0111\u1ebfn cho trang web c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng Vidyard. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p b\u1ea1n xu\u1ea5t b\u1ea3n v\u00e0 c\u1eadp nh\u1eadt l\u00ean t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y t\u1eeb m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3n l\u00fd trung t\u00e2m.<\/p>\n<p>T\u1eeb c\u1ed5ng n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u1ee7 m\u1ecdi lo\u1ea1i nh\u1eadn th\u1ee9c v\u1ec1 ng\u01b0\u1eddi xem. Kh\u00e1m ph\u00e1 ra nh\u1eefng lo\u1ea1i n\u1ed9i dung video m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00edch c\u00f9ng v\u1edbi c\u00e1ch th\u1ee9c h\u1ecd xem video. Khi \u0111\u00f3, chuy\u1ec3n tr\u1ef1c ti\u1ebfp nh\u1eefng nh\u1eadn th\u1ee9c, hi\u1ec3u bi\u1ebft \u0111\u00f3 v\u00e0o ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing hay CRM. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n \u0111ang theo d\u00f5i v\u00e0o xem video nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng m\u1edbi nh\u1ea5t c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ngay l\u1eadp t\u1ee9c.<\/p>\n<p>M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ng\u1ea7u nh\u1ea5t c\u1ee7a Vidyard l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a v\u1edbi t\u00ean hay c\u00f4ng ty c\u1ee7a ng\u01b0\u1eddi xem tr\u1ef1c ti\u1ebfp v\u00e0o trong thi\u1ebft k\u1ebf video. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng s\u00e1ng t\u1ea1o khi b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u01b0a video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_dung_video_xuyen_suot_banh_da\"><\/span>C\u00e1ch d\u00f9ng video xuy\u00ean su\u1ed1t b\u00e1nh \u0111\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u00e1 th\u01b0\u1eddng xuy\u00ean, c\u00e1c c\u00f4ng ty nh\u1ea3y b\u1ed5 v\u00e0o c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o video \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. H\u1ecd ti\u00eau t\u1ed1n h\u00e0ng \u0111\u1ed1ng ti\u1ec1n cho m\u1ed9t video gi\u1ea3ng gi\u1ea3i tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd nh\u01b0ng ngay khi ho\u00e0n t\u1ea5t d\u1ef1 \u00e1n, t\u1ea5t c\u1ea3 nh\u1eefng tham v\u1ecdng v\u1edbi video trong t\u01b0\u01a1ng lai \u0111\u1ed9t ng\u1ed9t d\u1eebng l\u1ea1i.<\/p>\n<p>M\u1eb7t kh\u00e1c, nhi\u1ec1u doanh nghi\u1ec7p cho ra l\u00f2 c\u1ea3 \u0111\u1ed1ng video x\u00e3 h\u1ed9i. Nh\u01b0ng b\u1edfi v\u00ec h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00e1i t\u1ea1o sao ch\u00e9p nh\u1eefng m\u1ed1t nh\u1ea5t th\u1eddi m\u00e0 h\u1ecd \u0111\u00e3 th\u1ea5y, n\u00ean c\u00e1c video \u0111\u00f3 kh\u00f3 m\u00e0 \u0111\u01b0\u1ee3c coi nh\u01b0 c\u00f3 kh\u1ea3 n\u0103ng th\u00e1ch th\u1ee9c th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>C\u00e2n nh\u1eafc \u0111\u1ebfn th\u1eddi gian, ti\u1ec1n b\u1ea1c, v\u00e0 ngu\u1ed3n l\u1ef1c li\u00ean quan, video marketing kh\u00f4ng th\u1ec3 l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i may r\u1ee7i h\u1ea5p t\u1ea5p \u0111\u01b0\u1ee3c. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb video to\u00e0n di\u1ec7n m\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n trong b\u00e1nh \u0111\u00e0 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u01b0 duy trong b\u1ed1i c\u1ea3nh ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb ki\u1ec3u inbound (inbound methodology).<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p <strong>ti\u1ebfp th\u1ecb ki\u1ec3u inbound<\/strong><strong>\u00a0<\/strong>l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00f3 li\u00ean quan v\u00e0 h\u1eefu \u00edch. M\u1ed7i video b\u1ea1n t\u1ea1o ra n\u00ean l\u00e0m s\u00e1ng t\u1ecf kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 cung c\u1ea5p cho h\u1ecd m\u1ed9t gi\u1ea3i ph\u00e1p. Nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn, th\u00ec n\u1ed9i dung n\u00e0y h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i qua m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1edf n\u00ean c\u00f3 hi\u1ec3u bi\u1ebft, \u0111\u00e1nh gi\u00e1 v\u00e0 mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12340 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-20.png\" alt=\"thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i\" width=\"792\" height=\"288\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-20.png 792w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-20-300x109.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-20-768x279.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/04\/video-marketing-20-585x213.png 585w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 21.8182%;\" colspan=\"2\" width=\"133\"><strong>THU H\u00daT<\/strong><\/td>\n<td style=\"text-align: center; width: 24.5455%;\" colspan=\"2\" width=\"156\"><strong>CHUY\u1ec2N \u0110\u1ed4I<\/strong><\/td>\n<td style=\"text-align: center; width: 21.6883%;\" colspan=\"2\" width=\"132\"><strong>CH\u1ed0T KH\u00c1CH<\/strong><\/td>\n<td style=\"text-align: center; width: 31.8182%;\" colspan=\"2\" width=\"217\"><strong>L\u00c0M KH\u00c1CH VUI L\u00d2NG<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 14.5455%;\" width=\"97\">Ng\u01b0\u1eddi l\u1ea1\u00a0 &gt;&gt;&gt;<\/td>\n<td style=\"width: 22.3377%;\" colspan=\"2\" width=\"138\">Kh\u00e1ch gh\u00e9 trang\u00a0 \u00a0&gt;&gt;&gt;<\/td>\n<td style=\"width: 22.4675%;\" colspan=\"2\" width=\"138\">Kh\u00e1ch ti\u1ec1m n\u0103ng\u00a0 \u00a0&gt;&gt;&gt;<\/td>\n<td style=\"width: 22.2078%;\" colspan=\"2\" width=\"137\">Kh\u00e1ch mua h\u00e0ng\u00a0 \u00a0&gt;&gt;&gt;<\/td>\n<td style=\"width: 18.3117%;\" width=\"128\">Ng\u01b0\u1eddi qu\u1ea3ng b\u00e1<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 21.8182%;\" colspan=\"2\" width=\"133\">\n<p style=\"text-align: center;\">Blog<\/p>\n<p style=\"text-align: center;\">T\u1eeb kh\u00f3a<\/p>\n<p style=\"text-align: center;\">Xu\u1ea5t b\u1ea3n x\u00e3 h\u1ed9i<\/p>\n<\/td>\n<td style=\"width: 24.5455%;\" colspan=\"2\" width=\"156\">\n<p style=\"text-align: center;\">M\u1eabu<\/p>\n<p style=\"text-align: center;\">K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/p>\n<p style=\"text-align: center;\">Trang \u0111\u00edch<\/p>\n<\/td>\n<td style=\"width: 21.6883%;\" colspan=\"2\" width=\"132\">\n<p style=\"text-align: center;\">CRM<\/p>\n<p style=\"text-align: center;\">Email<\/p>\n<p style=\"text-align: center;\">Th\u1ee7 t\u1ee5c quy tr\u00ecnh<\/p>\n<\/td>\n<td style=\"width: 31.8182%;\" colspan=\"2\" width=\"217\">\n<p style=\"text-align: center;\">Kh\u1ea3o s\u00e1t \u0111i\u1ec1u tra<\/p>\n<p style=\"text-align: center;\">N\u1ed9i dung tinh t\u1ebf<\/p>\n<p style=\"text-align: center;\">Theo d\u00f5i x\u00e3 h\u1ed9i<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Trong ph\u1ea7n ti\u1ebfp theo, ch\u00fang t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y v\u1ec1 c\u00e1c lo\u1ea1i video b\u1ea1n n\u00ean s\u1ea3n xu\u1ea5t cho m\u1ed7i giai \u0111o\u1ea1n trong h\u00ecnh tr\u00ean. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t \u00edt nh\u1ea5t hai video cho m\u1ed7i giai \u0111o\u1ea1n. \u0110\u1eebng qu\u00ean \u0111\u01b0a v\u00e0o nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u00fap d\u1eabn kh\u00e1n gi\u1ea3 v\u00e0o h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 v\u00e0o vai tr\u00f2 l\u00e0 &#8220;ng\u01b0\u1eddi qu\u1ea3ng b\u00e1.&#8221; Theo th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh c\u0103n c\u1ee9 tr\u00ean t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung m\u00e0 b\u1ea1n kh\u00e1m ph\u00e1 ra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13194 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pheu-ban-hang.png\" alt=\"ph\u1ec5u v\u00e0 b\u00e1nh \u0111\u00e0 trong b\u00e1n h\u00e0ng\" width=\"606\" height=\"355\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pheu-ban-hang.png 606w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pheu-ban-hang-300x176.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/pheu-ban-hang-585x343.png 585w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<h3>Thu h\u00fat (Marketing)<\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3u m\u1edbi l\u00e0 thu h\u00fat \u2013 hay bi\u1ebfn ng\u01b0\u1eddi l\u1ea1 th\u00e0nh kh\u00e1ch gh\u00e9 xem. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf giai \u0111o\u1ea1n n\u00e0y \u0111ang x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean t\u00ecm gi\u1ea3i ph\u00e1p hay kh\u00f4ng. Do \u0111\u00f3 nh\u1eefng video b\u1ea1n t\u1ea1o ra n\u00ean \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 d\u0129 trong s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>Sau c\u00f9ng, m\u1ee5c ti\u00eau c\u1ee7a lo\u1ea1i video n\u00e0y l\u00e0 \u0111\u1ec3 <strong>m\u1edf r\u1ed9ng ph\u1ea1m vi lan t\u1ecfa v\u00e0 g\u00e2y d\u1ef1ng uy t\u00edn (<\/strong><strong>expand reach and build trust)<\/strong>. V\u00ec b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn ki\u1ebfm l\u01b0\u1ee3t chia s\u1ebb cho video, n\u00ean video c\u1ea7n mang t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n l\u00e0 mang t\u00ednh gi\u00e1o d\u1ee5c. Nh\u01b0ng b\u1ea1n v\u1eabn n\u00ean cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 b\u1ea3n th\u00e2n b\u1ea1n tham d\u1ef1 v\u00e0o v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c video trong giai \u0111o\u1ea1n \u201cthu h\u00fat\u201d bao g\u1ed3m c\u00e1c <strong>video x\u00e3 h\u1ed9i<\/strong> th\u00fa v\u1ecb m\u00e0 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, <strong>video l\u00e3nh \u0111\u1ea1o b\u1eb1ng t\u01b0 duy<\/strong>\u00a0(<strong>thought leadership videos)<\/strong>\u00a0m\u00e0 d\u1ef1ng b\u1ea1n l\u00ean l\u00e0m ngu\u1ed3n cung c\u1ea5p tin t\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c trong ng\u00e0nh,\u00a0<strong>phim th\u01b0\u01a1ng hi\u1ec7u (<\/strong><strong>brand films<\/strong>) chia s\u1ebb gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty b\u1ea1n, hay\u00a0<strong>video<\/strong><strong> gi\u1ea3ng gi\u1ea3i v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c (explainers and how-to video)<\/strong>\u00a0cung c\u1ea5p c\u00e1c m\u1eb9o li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n<p>V\u1edbi video \u201cthu h\u00fat\u201d b\u1ea5t k\u1ef3, tr\u00e1nh n\u00f3i qu\u00e1 nhi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea3n th\u00e2n. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u1ec3 c\u00e1 t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng v\u00ec sao b\u1eafc \u0110\u1ea9u d\u1eabn l\u1ed1i ch\u1ec9 \u0111\u01b0\u1eddng. Cu\u1ed1i c\u00f9ng, b\u1edfi v\u00ec nh\u1eefng video n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u1edf m\u1ed7i n\u1ec1n t\u1ea3ng. V\u00ed d\u1ee5, m\u1ed9t video tr\u00ean Facebook c\u00f3 th\u1ec3 c\u00f3 t\u1ec9 l\u1ec7 khung h\u00ecnh l\u00e0 h\u00ecnh vu\u00f4ng (square aspect ratio) v\u00e0 ch\u1eef chuy\u1ec3n \u0111\u1ed9ng (text animations) cho nh\u1eefng ng\u01b0\u1eddi xem kh\u00f4ng nghe ti\u1ebfng.<\/p>\n<h3>Chuy\u1ec3n \u0111\u1ed5i (Marketing + Sales\/Ti\u1ebfp th\u1ecb + B\u00e1n h\u00e0ng)<\/h3>\n<p>Gi\u1edd th\u00ec b\u1ea1n \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem video v\u00e0 kh\u00e1ch gh\u00e9 th\u0103m website, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch gh\u00e9 trang n\u00e0y th\u00e0nh kh\u00e1ch ti\u1ec1m n\u0103ng (leads). V\u1edbi \u0111a s\u1ed1 n\u1ed9i dung ti\u1ebfp th\u1ecb ki\u1ec3u m\u1edbi, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 thu th\u1eadp m\u1ed9t s\u1ed1 ki\u1ec3u th\u00f4ng tin li\u00ean l\u1ea1c (contact information) n\u00e0o \u0111\u00f3 th\u00f4ng qua m\u1ed9t m\u1eabu \u0111i\u1ec1n. Video c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh n\u00e0y th\u00f4ng qua tr\u1ef1c quan h\u00f3a m\u1ed9t gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi mua, d\u00f9 c\u00f3 chi\u1ebfu tr\u01b0\u1edbc khi hi\u1ec3n th\u1ecb m\u1eabu \u0111i\u1ec1n tr\u00ean trang \u0111\u00edch hay v\u1edbi t\u01b0 c\u00e1ch ch\u00ednh l\u00e0 \u0111\u1ec1 ngh\u1ecb. Nh\u00ecn chung, m\u1ee5c ti\u00eau c\u1ee7a lo\u1ea1i video n\u00e0y l\u00e0 <strong>gi\u00e1o d\u1ee5c v\u00e0 kh\u01a1i g\u1ee3i k\u00edch th\u00edch<\/strong>.<\/p>\n<p>C\u00e1c video \u201cChuy\u1ec3n \u0111\u1ed5i\u201d c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t <strong>webinar (h\u1ed9i th\u1ea3o tr\u00ean n\u1ec1n t\u1ea3ng website)<\/strong>\u00a0c\u00f3 \u0111\u1ea7y nh\u1eefng l\u1eddi khuy\u00ean kh\u00f4n kh\u00e9o t\u00e0i t\u00ecnh,\u00a0<strong>product demos (b\u1ea3n m\u1eabu s\u1ea3n ph\u1ea9m)<\/strong>\u00a0g\u1eedi qua email,\u00a0<strong>c\u00e1c video qu\u1ea3ng b\u00e1 tr\u00ean trang \u0111\u00edch<\/strong>, nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng hay nh\u1eefng video gi\u1ea3ng gi\u1ea3i v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n. V\u00ed d\u1ee5, trong khi m\u1ed9t video \u201cthu h\u00fat\u201d c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t m\u1eb9o nhanh \u0111\u1ec3 th\u00e0nh c\u00f4ng t\u0103ng doanh s\u1ed1, th\u00ec m\u1ed9t video \u201cchuy\u1ec3n \u0111\u1ed5i\u201d c\u00f3 th\u1ec3 l\u00e0 video gi\u1ea3ng gi\u1ea3i ho\u1ea1t \u1ea3nh m\u00e0 ph\u00e2n t\u00edch ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ki\u1ec3u m\u1edbi.<\/p>\n<h3>Ch\u1ed1t kh\u00e1ch (Sales\/b\u00e1n h\u00e0ng)<\/h3>\n<p>B\u1ea1n \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng nh\u1eefng video c\u1ee7a m\u00ecnh v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch gh\u00e9 trang ph\u00f9 h\u1ee3p th\u00e0nh kh\u00e1ch ti\u1ec1m n\u0103ng. Gi\u1edd \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u1ed1t nh\u1eefng kh\u00e1ch ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch mua h\u00e0ng. Th\u1ebf nh\u01b0ng trong giai \u0111o\u1ea1n quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0y, c\u00e1c video \u201cch\u1ed1t kh\u00e1ch\u201d l\u1ea1i th\u01b0\u1eddng b\u1ecb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e2n vi\u00ean kinh doanh ng\u00f3 l\u01a1 xem nh\u1eb9.<\/p>\n<p>\u0110\u1ebfn l\u00fac n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, m\u1ee5c ti\u00eau c\u1ee7a lo\u1ea1i video n\u00e0y l\u00e0 \u0111\u1ec3 <strong>khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00ecnh dung ra \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n d\u00f9ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u2014 v\u00e0 th\u0103ng hoa.<\/strong> C\u00f3 l\u00fd do m\u00e0 s\u1ed1 kh\u00e1ch h\u00e0ng th\u00edch xem m\u1ed9t video v\u1ec1 s\u1ea3n ph\u1ea9m cao g\u1ea5p b\u1ed1n l\u1ea7n s\u1ed1 l\u01b0\u1ee3ng mu\u1ed1n \u0111\u1ecdc th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. Video c\u00f3 kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n ch\u1ee9c n\u0103ng t\u00e1c d\u1ee5ng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u1ea3m x\u00fac theo c\u00e1ch m\u00e0 m\u1ed9t ph\u1ea7n th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p>Nh\u1eefng video \u201cch\u1ed1t kh\u00e1ch\u201d tuy\u1ec7t v\u1eddi bao g\u1ed3m <strong>testimonials\/nh\u1eefng ch\u1ee9ng th\u1ef1c<\/strong>\u00a0t\u1eeb kh\u00e1ch h\u00e0ng k\u00e8m c\u00e1c c\u00e2u chuy\u1ec7n c\u00f3 li\u00ean quan, <strong>product demos (demo s\u1ea3n ph\u1ea9m) <\/strong>chuy\u00ean s\u00e2u,\u00a0<strong>c\u00e1c video v\u0103n h\u00f3a<\/strong>\u00a0m\u00e0 \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, hay th\u1eadm ch\u00ed c\u00e1c <strong>video c\u00e1 nh\u00e2n h\u00f3a<\/strong>\u00a0m\u00e0 gi\u1ea3ng gi\u1ea3i ch\u00ednh x\u00e1c c\u00e1ch th\u1ee9c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3>L\u00e0m vui l\u00f2ng kh\u00e1ch (D\u1ecbch v\u1ee5\/Service)<\/h3>\n<p>Cu\u1ed9c mua b\u00e1n c\u00f3 th\u1ec3 \u0111\u00e3 xong, nh\u01b0ng video v\u1eabn c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec7n kh\u00e1c \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a giai \u0111o\u1ea1n h\u1eadu chuy\u1ec3n \u0111\u1ed5i trong b\u00e1nh \u0111\u00e0 c\u1ee7a b\u1ea1n. Trong su\u1ed1t \u201cgiai \u0111o\u1ea1n l\u00e0m vui l\u00f2ng kh\u00e1ch\u201d c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3u m\u1edbi, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp t\u1ee5c cung c\u1ea5p n\u1ed9i dung xu\u1ea5t s\u1eafc t\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e0 khi\u1ebfn t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi h\u1ebft m\u1ee9c c\u00f3 th\u1ec3. C\u0169ng hy v\u1ecdng r\u1eb1ng h\u1ecd s\u1ebd n\u00f3i cho b\u1ea1n bi\u1ebft nh\u1eefng k\u1ebft n\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd hay t\u1ef1 h\u1ecd mua th\u00eam. Do \u0111\u00f3, m\u1ee5c ti\u00eau c\u1ee7a lo\u1ea1i video n\u00e0y l\u00e0 <strong>khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1ee7ng h\u1ed9 nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n<p>C\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m vui l\u00f2ng kh\u00e1ch tr\u1ef1c ti\u1ebfp xu\u1ea5t hi\u1ec7n sau cu\u1ed9c mua b\u00e1n. H\u00e3y c\u00e2n nh\u1eafc g\u1eedi m\u1ed9t <strong>video c\u1ea3m \u01a1n <\/strong>\u0111\u1ec3 ch\u00e0o \u0111\u00f3n h\u1ecd v\u00e0o c\u1ed9ng \u0111\u1ed3ng hay m\u1ed9t <strong>video h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng l\u00e0m quen s\u1ea3n ph\u1ea9m (onboarding video)<\/strong>\u00a0\u0111\u1ec3 gi\u00fap h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m h\u1ecd m\u1edbi mua. Khi \u0111\u00f3, d\u1ef1ng l\u00ean m\u1ed9t th\u01b0 vi\u1ec7n c\u00e1c <strong>bu\u1ed5i gi\u00e1o d\u1ee5c<\/strong> (<strong>educational courses<\/strong>\u00a0) hay c\u00e1c <strong>video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong> (<strong>product training videos<\/strong>) \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00edch t\u1ef1 m\u00e0y m\u00f2 hay \u0111\u01a1n gi\u1ea3n mu\u1ed1n gia t\u0103ng ki\u1ebfn th\u1ee9c kinh nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dinh_ro_cac_muc_tieu_cua_ban_va_phan_tich_ket_qua\"><\/span>\u0110\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ebfn l\u00fac n\u00e0y, b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch s\u1ea3n xu\u1ea5t video v\u00e0 n\u01a1i \u0111\u1ec3 \u0111\u0103ng t\u1ea3i n\u00f3. B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u1eaft tay v\u00e0o l\u00e0m, ph\u1ea3i kh\u00f4ng? Ch\u01b0a h\u1eb3n \u0111\u00e2u, tr\u01b0\u1edbc khi x\u00f4ng x\u00e1o v\u00e0o l\u00e0m th\u00ec b\u1ea1n c\u1ea7n \u0111\u1ecbnh r\u00f5 nh\u1eefng m\u1ee5c ti\u00eau video c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng chu\u1ea9n \u0111o th\u00edch h\u1ee3p nh\u1ea5t (identify the best metrics) \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem li\u1ec7u b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 ch\u01b0a.<\/p>\n<p>Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o, quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a video m\u00e0 b\u1ea1n s\u1ea3n xu\u1ea5t. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c, g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay th\u1eadm ch\u00ed l\u00e0 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi m\u1ed9t l\u1ea7n th\u1eed mi\u1ec5n ph\u00ed. Tr\u1ecdng y\u1ebfu \u1edf ch\u1ed7 b\u1ea1n ph\u1ea3i ch\u1ecdn ra ch\u1ec9 m\u1ed9t ho\u1eb7c hai m\u1ee5c ti\u00eau cho m\u1ed7i video. Khi b\u1ea1n \u0111\u1ecbnh ra nhi\u1ec1u m\u1ee5c ti\u00eau h\u01a1n m\u1ee9c \u0111\u00f3, video c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 v\u1ebb lan man, kh\u00f4ng t\u1eadp trung, khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f3 m\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u1ecd n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n<p>Khi c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau, b\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o m\u00ecnh lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn ch\u00e2n dung kh\u00e1ch h\u00e0ng (buyer persona) v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target audience) nh\u00e9. H\u1ecd bao nhi\u00eau tu\u1ed5i? H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u? H\u1ecd c\u00f3 s\u1edf th\u00edch g\u00ec? H\u1ecd th\u01b0\u1eddng d\u00f9ng truy\u1ec1n th\u00f4ng ki\u1ec3u g\u00ec? H\u1ecd \u0111ang \u1edf trong giai \u0111o\u1ea1n n\u00e0o c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng (buyer\u2019s journey)?<\/p>\n<p>To\u00e0n b\u1ed9 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u00ecnh n\u00ean l\u00e0m lo\u1ea1i video n\u00e0o v\u00e0 \u0111\u0103ng n\u00f3 l\u00ean \u0111\u00e2u. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng quen thu\u1ed9c v\u1edbi c\u00f4ng ty b\u1ea1n, th\u00ec h\u1eb3n l\u00e0 b\u1ea1n s\u1ebd mu\u1ed1n l\u00e0m m\u1ed9t video t\u1eadp trung v\u00e0o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t m\u1ed9t video s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u. B\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n \u0111\u0103ng video l\u00ean m\u1ed9t trang m\u00e0 v\u1ed1n \u0111\u00e3 c\u00f3 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng r\u1ed9ng nh\u01b0 YouTube ch\u1eb3ng h\u1ea1n.<\/p>\n<p>Ti\u1ebfp theo, h\u00e3y b\u00e0n v\u1ec1 c\u00e1c chu\u1ea9n \u0111o. Hi\u1ec3u r\u00f5 nh\u1eefng th\u1ee9 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh r\u00f5 v\u00e0 ki\u1ec3m tra \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 l\u00e0 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Khi b\u1ea1n \u0111\u0103ng m\u1ed9t video, b\u1ea1n d\u1ec5 b\u1ecb \u00e1m \u1ea3nh b\u1edfi m\u1ed9t chu\u1ea9n \u0111o: s\u1ed1 l\u01b0\u1ee3t xem. Trong khi l\u01b0\u1ee3t xem c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chu\u1ea9n \u0111o quan tr\u1ecdng, c\u00f3 nhi\u1ec1u chu\u1ea9n \u0111o kh\u00e1c m\u00e0 c\u00f3 th\u1ec3 li\u00ean quan h\u01a1n \u0111\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chu\u1ea9n \u0111o ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y khi xu\u1ea5t b\u1ea3n v\u00e0 theo d\u00f5i video.<\/p>\n<ul>\n<li><strong>View count\/s\u1ed1 l\u01b0\u1ee3t xem:\u00a0<\/strong>L\u01b0\u1ee3t xem l\u00e0 s\u1ed1 l\u1ea7n video c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c xem \u2013 hay c\u00f2n g\u1ecdi l\u00e0 s\u1ed1 l\u1ea7n ti\u1ebfp c\u1eadn (reach). Chu\u1ea9n \u0111o n\u00e0y th\u00edch h\u1ee3p \u0111\u1ec3 theo d\u00f5i video n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mu\u1ed1n \u0111\u1ec3 n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi xem c\u00e0ng t\u1ed1t. Tuy nhi\u00ean quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1edb r\u1eb1ng m\u1ecdi n\u1ec1n t\u1ea3ng hosting video c\u00f3 c\u00e1ch t\u00ednh l\u01b0\u1ee3t xem kh\u00e1c nhau. V\u00ed d\u1ee5, 1 l\u01b0\u1ee3t xem tr\u00ean YouTube \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 xem t\u1ed1i thi\u1ec3u 30 gi\u00e2y trong khi tr\u00ean Facebook th\u00ec ch\u1ec9 c\u1ea7n xem 3 gi\u00e2y. H\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u1ecdc ph\u1ea7n ch\u1eef in nh\u1ecf tr\u01b0\u1edbc khi b\u00e1o c\u00e1o v\u1ec1 s\u1ed1 l\u01b0\u1ee3t xem video c\u1ee7a b\u1ea1n (ph\u1ea7n ch\u1eef in nh\u1ecf th\u01b0\u1eddng ch\u1ee9a c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch).<\/li>\n<li><strong>Play rate\/T\u1ec9 l\u1ec7 ph\u00e1t: <\/strong>T\u1ec9 l\u1ec7 ph\u00e1t l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi ph\u00e1t video c\u1ee7a b\u1ea1n chia cho s\u1ed1 l\u01b0\u1ee3t video \u0111\u00f3 hi\u1ec3n th\u1ecb. Chu\u1ea9n \u0111o n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a video \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu h\u00e0ng ng\u00e0n ng\u01b0\u1eddi xem video c\u1ee7a b\u1ea1n, nh\u01b0ng ch\u1ec9 m\u1ed9t \u00edt ng\u01b0\u1eddi ph\u00e1t n\u00f3, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh r\u1ed3i \u0111\u1ea5y.<\/li>\n<li><strong>Chia s\u1ebb x\u00e3 h\u1ed9i v\u00e0 b\u00ecnh lu\u1eadn: <\/strong>N\u1ebfu b\u1ea1n \u0111ang \u1edf trong truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, h\u1eb3n b\u1ea1n ph\u1ea3i quen thu\u1ed9c v\u1edbi vi\u1ec7c chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn. S\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb x\u00e3 h\u1ed9i v\u00e0 b\u00ecnh lu\u1eadn l\u00e0 nh\u1eefng ch\u1ec9 b\u00e1o hi\u1ec7u qu\u1ea3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi xem video c\u1ee7a b\u1ea1n v\u00e0 b\u1ecf ra th\u1eddi gian \u0111\u1ec3 chia s\u1ebb v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd, b\u1ea1n h\u1eb3n l\u00e0 \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ed9i dung tuy\u1ec7t v\u1eddi. S\u1ed1 chia s\u1ebb x\u00e3 h\u1ed9i c\u0169ng quan tr\u1ecdng l\u00e0 v\u00ec video c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u l\u1ea7n, th\u00ec n\u00f3 c\u00e0ng \u0111\u01b0\u1ee3c xem nhi\u1ec1u l\u1ea7n. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi th\u00ec s\u1ed1 chia s\u1ebb x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t chu\u1ea9n \u0111o h\u1ee3p l\u00fd \u0111\u1ec3 theo d\u00f5i video.<\/li>\n<li><strong>S\u1ed1 l\u01b0\u1ee3t ho\u00e0n th\u00e0nh video\/Video completions: <\/strong>N\u1ebfu b\u1ea1n b\u1ecf th\u1eddi gian ra \u0111\u1ec3 l\u00e0m video \u2026 th\u00ec h\u1eb3n l\u00e0 b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi s\u1ebd xem h\u1ebft video, \u0111\u00fang ch\u1ee9? L\u01b0\u1ee3t ho\u00e0n th\u00e0nh video l\u00e0 s\u1ed1 l\u1ea7n m\u1ed9t video \u0111\u01b0\u1ee3c ph\u00e1t cho \u0111\u1ebfn h\u1ebft. Chu\u1ea9n \u0111o n\u00e0y c\u00f3 th\u1ec3 b\u1ea3o \u0111\u1ea3m \u0111\u00e1ng tin h\u01a1n so v\u1edbi s\u1ed1 l\u01b0\u1ee3t xem khi b\u1ea1n c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a video.<\/li>\n<li><strong>T\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh\/Completion rate: <\/strong>T\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh l\u00e0 s\u1ed1 ng\u01b0\u1eddi xem h\u1ebft video c\u1ee7a b\u1ea1n chia cho s\u1ed1 ng\u01b0\u1eddi ph\u00e1t video (b\u1eadt video). T\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh v\u00e0 c\u00e1c chu\u1ea9n \u0111o kh\u00e1c th\u1ec3 hi\u1ec7n t\u00ednh ch\u1ea5t g\u1eafn k\u1ebft tham gia v\u00e0o video, l\u00e0 m\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111o ki\u1ec3m ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi xem v\u1edbi video c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 t\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh th\u1ea5p kh\u00f4ng? T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u b\u1ecf d\u1edf \u1edf \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh \u00e0? \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y n\u1ed9i dung video kh\u00f4ng mang \u0111\u1ebfn rung \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t\/Click-through rate: <\/strong>Click-through rate (CTR) l\u00e0 s\u1ed1 l\u1ea7n ph\u1ea7n k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n (call-to-action\/CTA) \u0111\u01b0\u1ee3c click v\u00e0o chia cho s\u1ed1 l\u1ea7n n\u00f3 \u0111\u01b0\u1ee3c xem. CTR l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o tuy\u1ec7t v\u1eddi cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a video c\u1ee7a b\u1ea1n \u1edf ph\u01b0\u01a1ng di\u1ec7n khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n. N\u1ebfu CTR c\u1ee7a b\u1ea1n th\u1ea5p, h\u00e3y c\u00e2n nh\u1eafc ch\u1ec9nh s\u1eeda l\u1ea1i ph\u1ea7n thi\u1ebft k\u1ebf hay m\u1eabu CTA c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\/Conversion rate: <\/strong>T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0l\u00e0 s\u1ed1 l\u1ea7n kh\u00e1ch gh\u00e9 trang ho\u00e0n t\u1ea5t h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n chia cho s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o CTA c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi xem ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u01b0 l\u00e0 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, h\u00e3y th\u1eed th\u00eam video v\u00e0o trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 xem t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 t\u0103ng hay kh\u00f4ng.<\/li>\n<li><strong>T\u1ec9 l\u1ec7 b\u1ecf trang (bounce rate) v\u00e0 th\u1eddi gian trung b\u00ecnh tr\u00ean trang (time-on-page)<\/strong>: B\u1ea1n \u0111ang t\u00ednh th\u00eam m\u1ed9t video v\u00e0o trang trong website c\u1ee7a b\u1ea1n \u00e0? H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn t\u1ec9 l\u1ec7 b\u1ecf trang v\u00e0 l\u01b0\u1ee3ng th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi b\u1ecf ra tr\u00ean trang \u0111\u00f3 tr\u01b0\u1edbc khi b\u1ea1n th\u00eam video v\u00e0o nh\u00e9. H\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 ki\u1ec3m tra c\u00e1c chu\u1ea9n \u0111o sau khi th\u00eam video v\u00e0o \u0111\u1ec3 xem li\u1ec7u c\u00f3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung kh\u00e1c c\u1ee7a b\u1ea1n kh\u00f4ng.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13193 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/chi-so-kpi-video.png\" alt=\"ch\u1ec9 s\u1ed1 KPI video c\u1ea7n theo d\u00f5i\" width=\"815\" height=\"797\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/chi-so-kpi-video.png 815w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/chi-so-kpi-video-300x293.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/chi-so-kpi-video-768x751.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2019\/09\/chi-so-kpi-video-585x572.png 585w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00f4i \u0111o\u00e1n l\u00e0 ngay l\u00fac n\u00e0y b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y h\u01a1i ng\u1ee3p m\u1ed9t t\u00fd. \u0110\u1eebng lo, kh\u00f4ng ch\u1ec9 m\u00ecnh b\u1ea1n \u0111\u00e2u. Bi\u00ean t\u1eadp v\u00e0 ti\u1ebfp th\u1ecb video l\u00fac \u0111\u1ea7u c\u00f3 v\u1ebb khi\u1ebfn b\u1ea1n ch\u00e1n n\u1ea3n tho\u00e1i ch\u00ed, nh\u01b0ng ch\u1ec9 c\u1ea7n ki\u00ean nh\u1eabn v\u00e0 th\u1ef1c h\u00e0nh m\u1ed9t ch\u00fat, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1ea3n xu\u1ea5t ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ch\u1ec9 c\u00f3 \u1edf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u1edbi 71% s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem nhi\u1ec1u video tr\u1ef1c tuy\u1ebfn h\u01a1n m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e3n hi\u1ec7u kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 b\u1ecf qua m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn \u0111ang gia t\u0103ng c\u1ee7a video n\u1eefa. May qu\u00e1, s\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng h\u01a1n!<\/p>\n<p>H\u00e3y th\u1eed bi\u1ebfn m\u1ed9t b\u00e0i blog to\u00e0n ch\u1eef th\u00e0nh m\u1ed9t video hay s\u1ea3n xu\u1ea5t m\u1ed9t video h\u01b0\u1edbng d\u1eabn v\u1ec1 s\u1ea3n ph\u1ea9m \u0111i. D\u00f9ng video \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng tin theo m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn m\u1edbi m\u1ebb ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00edch th\u00fa v\u00e0 vui v\u1ebb. Ch\u1ecdn m\u1ed9t c\u00e1i m\u00e1y ghi h\u00ecnh, b\u1eaft \u0111\u1ea7u quay v\u00e0 xem m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng gia t\u0103ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac s\u1ea3n xu\u1ea5t m\u1ed9t video l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n r\u1ed3i \u0111\u1ea5y!<\/p>\n<p><em>(Ngu\u1ed3n: The Ultimate Guide to Video Marketing, T\u00e1c gi\u1ea3 Alicia Collins v\u00e0 Megan Conley, website: HubSpot, ng\u01b0\u1eddi d\u1ecbch: Tr\u1ea7n Tuy\u1ebft Lan, c\u1ed9ng t\u00e1c vi\u00ean d\u1ecbch thu\u1eadt t\u1ea1i <\/em><em>Ki\u1ebfn c\u00e0ng<\/em><em>)<\/em><\/p>\n<p>B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c b\u1ed5 sung m\u1ed9t s\u1ed1 video v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 g\u1ea7n g\u0169i v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n n\u1eafm v\u1eefng ngh\u1ec7 thu\u1eadt video marketing hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c video, template (m\u1eabu d\u00e0n trang b\u1ed1 c\u1ee5c tr\u00ecnh b\u00e0y), th\u1ee7 thu\u1eadt v\u00e0 t\u00e0i li\u1ec7u d\u01b0\u1edbi \u0111\u00e2y. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video marketing \u2014 \u00fd t\u01b0\u1edfng n\u00e0y th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec m\u1edbi m\u1ebb c\u1ea3. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video marketing l\u00e0 g\u00ec? V\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m t\u1eeb A t\u1edbi Z (k\u00e8m nhi\u1ec1u video minh h\u1ecda) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video marketing l\u00e0 g\u00ec? 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