{"id":12295,"date":"2019-04-03T14:55:15","date_gmt":"2019-04-03T14:55:15","guid":{"rendered":"https:\/\/kiencang.net\/?p=12295"},"modified":"2022-01-20T14:21:49","modified_gmt":"2022-01-20T07:21:49","slug":"17-bieu-do-the-hien-tuong-lai-cua-content-marketing","status":"publish","type":"post","link":"https:\/\/kiencang.net\/17-bieu-do-the-hien-tuong-lai-cua-content-marketing\/","title":{"rendered":"17 Bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung (content marketing)"},"content":{"rendered":"\n

T\u00f4i b\u1eaft \u0111\u1ea7u l\u00e0m content marketing t\u1eeb r\u1ea5t s\u1edbm. S\u1edbm \u0111\u1ebfn n\u1ed7i m\u00e0, khi l\u1ea7n \u0111\u1ea7u t\u00f4i g\u1eb7p ng\u01b0\u1eddi s\u00e1ng l\u1eadp WordPress, anh \u1ea5y m\u1edbi ch\u1ec9 k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c c\u00f3 1,1 tri\u1ec7u \u0111\u00f4 la M\u1ef9 ti\u1ec1n v\u1ed1n cho WordPress m\u00e0 th\u00f4i.<\/p>\n\n\n\n

Ng\u00e0y nay m\u1ecdi chuy\u1ec7n \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 WordPress c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t t\u1ef7 \u0111\u00f4 la.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1, khi t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m ti\u1ebfp th\u1ecb n\u1ed9i dung, c\u00f3 d\u01b0\u1edbi 30 tri\u1ec7u blog t\u1ed3n t\u1ea1i v\u00e0 gi\u1edd th\u00ec c\u00f3 h\u01a1n 1 t\u1ec9 r\u1ed3i.<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, m\u1ecdi chuy\u1ec7n \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u00e0 gi\u1edd th\u00ec n\u00f3 c\u00f2n c\u00f3 nhi\u1ec1u t\u00ednh c\u1ea1nh tranh h\u01a1n.<\/p>\n\n\n\n

Ch\u00fang ta \u0111ang \u1edf t\u1ea1i \u0111i\u1ec3m m\u00e0 b\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng m\u00ecnh c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ebfp th\u1ecb n\u1ed9i dung. Nh\u01b0ng b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng di\u1ec7n n\u00e0o trong ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e2y?<\/p>\n\n\n\n

B\u1ea1n c\u1ea7n ph\u1ea3i vi\u1ebft bao nhi\u1ec1u b\u00e0i \u0111\u0103ng blog? Nh\u1eefng c\u00e1ch n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n

L\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng nh\u1eefng vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng trong t\u01b0\u01a1ng lai?<\/p>\n\n\n\n

\u0110\u1ec3 l\u00e0m r\u00f5 \u0111\u00f4i ch\u00fat t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung, t\u00f4i \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 183 c\u00f4ng ty m\u00e0 \u0111\u1ec1u \u0111ang t\u1eadn d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung. M\u1ed7i c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu t\u1ed1i thi\u1ec3u 5 tri\u1ec7u \u0111\u00f4 m\u1ed7i n\u0103m v\u00e0 t\u1ea1o ra d\u01b0\u1edbi 1,9 t\u1ec9 \u0111\u00f4 la M\u1ef9 m\u1ed9t n\u0103m.<\/p>\n\n\n\n

Nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u1ec1u thu\u1ed9c nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, t\u1eeb m\u00f4 h\u00ecnh doanh nghi\u1ec7p t\u1edbi doanh nghi\u1ec7p (B2B\/Business-to-Business) cho \u0111\u1ebfn doanh nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng (B2C\/Business-to-Customer), v\u00e0 thu\u1ed9c m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u00ednh hi\u1ec7n c\u00f3. Quan tr\u1ecdng nh\u1ea5t l\u00e0 h\u1ecd \u0111\u00e3 \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ebfp th\u1ecb n\u1ed9i dung trong \u00edt nh\u1ea5t 8 n\u0103m.<\/p>\n\n\n\n

Gi\u1edd th\u00ec t\u00f4i bi\u1ebft nhi\u1ec1u ng\u01b0\u1eddi trong c\u00e1c b\u1ea1n kh\u00f4ng s\u1edf h\u1eefu m\u1ed9t c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t 5 tri\u1ec7u \u0111\u00f4 m\u1ed9t n\u0103m, nh\u01b0ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 d\u1eef li\u1ec7u t\u00f4i s\u1ebd cho b\u1ea1n xem d\u01b0\u1edbi \u0111\u00e2y v\u1eabn li\u00ean quan \u0111\u1ebfn blog c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Th\u1ebf n\u00ean h\u00e3y c\u00f9ng xem s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n


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M\u1ee5c l\u1ee5c<\/p>\n