{"id":12263,"date":"2019-03-29T09:24:03","date_gmt":"2019-03-29T09:24:03","guid":{"rendered":"https:\/\/kiencang.net\/?p=12263"},"modified":"2023-07-23T18:52:28","modified_gmt":"2023-07-23T11:52:28","slug":"cach-bat-dau-lam-video-marketing","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-bat-dau-lam-video-marketing\/","title":{"rendered":"C\u00e1ch b\u1eaft \u0111\u1ea7u l\u00e0m Video Marketing"},"content":{"rendered":"\n

Th\u1ebf l\u00e0 b\u1ea1n mu\u1ed1n tham gia v\u00e0o m\u1ea3ng video marketing.<\/p>\n\n\n\n

T\u00f4i c\u00f3 n\u00f3i g\u00ec b\u1ea1n \u0111\u00e2u. Th\u1eddi nay ng\u01b0\u1eddi ta ng\u00e0y c\u00e0ng ch\u00fa \u00fd nhi\u1ec1u \u0111\u1ebfn m\u1ea3ng n\u00e0y m\u00e0.<\/p>\n\n\n\n

Xem th\u1eed nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea do HubSpot\u00a0c\u00f4ng b\u1ed1 v\u1ec1 t\u00ecnh h\u00ecnh video marketing n\u0103m nay nh\u00e9.<\/p><\/p>\n\n\n

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\u0110\u00fang \u0111\u1ea5y, 500 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean Facebook xem c\u00e1c video h\u00e0ng ng\u00e0y, v\u00e0 10 t\u1ec9 video \u0111\u01b0\u1ee3c xem tr\u00ean Snapchat! (85% video tr\u00ean Facebook \u0111\u01b0\u1ee3c xem \u1edf d\u1ea1ng t\u1eaft ti\u1ebfng; 82% ng\u01b0\u1eddi d\u00f9ng Twitter xem n\u1ed9i dung video tr\u00ean trang twitter).<\/p>\n\n\n\n

V\u00e0 l\u00fd do th\u00ec c\u0169ng ch\u1ea3 c\u00f3 g\u00ec l\u1ea1. N\u1ed9i dung video l\u00e0 m\u1ed9t v\u00e0i trong s\u1ed1 nh\u1eefng n\u1ed9i dung d\u1ec5 ti\u00eau th\u1ee5 nh\u1ea5t.<\/p>\n\n\n\n

Ch\u1ec9 l\u00e0 c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 nho nh\u1ecf.<\/p>\n\n\n\n

Khi b\u1ea1n ch\u1eb3ng bi\u1ebft m\u00ecnh \u0111ang l\u00e0m g\u00ec th\u00ec n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i n\u1ed9i dung kh\u00f3 l\u00e0m nh\u1ea5t.<\/p>\n\n\n\n

Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng, th\u00ec b\u1ea1n s\u1ebd mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd nhi\u1ec1u h\u1ebft m\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ebfn video c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u00e0 \u0111\u01b0a n\u1ed9i dung video v\u00e0o chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t c\u00e1ch ch\u1eafc \u0103n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ed1i \u0111a h\u00f3a ti\u1ec1m l\u1ef1c \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

Trong th\u1ef1c t\u1ebf, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f2n th\u1ea5y m\u1ed9t s\u1ed1 video c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan truy\u1ec1n n\u1ebfu \u0111i \u0111\u00fang n\u01b0\u1edbc c\u1edd.<\/p>\n\n\n\n

Th\u1ebf n\u00ean, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1eb7t nh\u1eefng b\u01b0\u1edbc ch\u00e2n \u0111\u1ea7u ti\u00ean v\u00e0o t\u00e2n th\u1ebf gi\u1edbi can tr\u01b0\u1eddng d\u0169ng c\u1ea3m n\u00e0y.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n ho\u00e0n to\u00e0n xa l\u1ea1 v\u1edbi video marketing, th\u00ec h\u1eb3n s\u1ebd m\u1eafc v\u00e0i l\u1ed7i trong su\u1ed1t qu\u00e1 tr\u00ecnh.<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i quy\u1ebft \u0111\u1ecbnh l\u00e0m b\u00e0i h\u01b0\u1edbng d\u1eabn t\u1ed5ng h\u1ee3p n\u00e0y. T\u00f4i \u0111\u00e3 ch\u1ec9 r\u00f5 7 b\u1ed9 ph\u1eadn tr\u1ecdng y\u1ebfu nh\u1ea5t<\/em> trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c video marketing th\u00e0nh c\u00f4ng n\u00e0o.<\/p>\n\n\n\n

B\u1ea1n c\u00e0ng nhanh n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, th\u00ec b\u1ea1n c\u00e0ng s\u1edbm ti\u1ebfn v\u00e0o h\u00e0nh tr\u00ecnh th\u1ed1ng tr\u1ecb l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng n\u1ed9i dung video tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

C\u1ee9 tho\u1ea3i m\u00e1i nh\u1ea3y c\u00e1ch danh s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 xem ph\u1ea7n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 m\u00e0 b\u1ea1n quan t\u00e2m nh\u00e9.<\/p>\n\n\n\n

Sau khi l\u00e0m th\u1ebf th\u00ec t\u00f4i khuy\u00ean b\u1ea1n n\u00ean quay l\u1ea1i v\u00e0 \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft t\u1eeb \u0111\u1ea7u nha.<\/p>\n\n\n\n

M\u00e0 k\u1ec3 c\u1ea3 n\u1ebfu b\u1ea1n ngh\u0129 m\u1ecdi th\u1ee9 c\u00f2n l\u1ea1i b\u1ea1n \u0111\u1ec1u \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c r\u1ed3i th\u00ec t\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u00e0i ph\u00e2n t\u00edch n\u00e0y c\u1ee7a t\u00f4i s\u1ebd \u0111em \u0111\u1ebfn m\u1ed9t s\u1ed1 nh\u1eadn th\u1ee9c m\u1edbi m\u1ebb cho b\u1ea1n.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c r\u1ed3i, n\u00f3i s\u01a1 qua v\u1eady l\u00e0 \u0111\u1ee7. B\u1eaft \u0111\u1ea7u th\u00f4i!<\/p>\n\n\n\n

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M\u1ee5c l\u1ee5c<\/p>\n

  • 1. L\u1eadp k\u1ebf ho\u1ea1ch (v\u00e0 theo d\u00f5i n\u00f3)<\/a><\/li>
  • 2. L\u00e0m theo v\u1ed1n hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n<\/a><\/li>
  • 3. B\u1eaft \u0111\u1ea7u l\u00e0m video<\/a><\/li>
  • 4. Ph\u1ea7n t\u00ecm ki\u1ebfm r\u1ea5t quan tr\u1ecdng<\/a><\/li>
  • 5. K\u1ebft \u0111\u1ed9i v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/a><\/li>
  • 6. T\u1eadn d\u00f9ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o (t\u1eeb t\u1eeb d\u1eabn d\u1eaft m\u1ecdi ng\u01b0\u1eddi)<\/a><\/li>
  • K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n

    <\/span>1. L\u1eadp k\u1ebf ho\u1ea1ch (v\u00e0 theo d\u00f5i n\u00f3)<\/span><\/h2>\n\n\n\n

    Tr\u01b0\u1edbc khi ng\u1ee5p l\u1eb7n trong th\u1ebf gi\u1edbi video marketing, th\u00ec quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t k\u1ebf ho\u1ea1ch.  <\/p>\n\n\n\n

    T\u00f4i bi\u1ebft l\u00e0 ph\u1ea7n n\u00e0y tr\u00f4ng gi\u1ed1ng nh\u01b0 ph\u1ea7n b\u1eaft bu\u1ed9c c\u1ee7a m\u1ecdi b\u00e0i vi\u1ebft ki\u1ec3u h\u01b0\u1edbng d\u1eabn m\u00e0 ng\u01b0\u1eddi ta c\u1ee9 b\u1ea3o b\u1ea1n l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc khi ti\u1ebfp t\u1ee5c.<\/p>\n\n\n\n

    Nh\u01b0ng n\u00f3i th\u1eadt nh\u00e9? L\u1eddi khuy\u00ean \u0111\u00f3 kh\u00e1 l\u00e0 ch\u00ed l\u00ed \u0111\u1ea5y!<\/p>\n\n\n\n

    Theo c\u00e1ch nh\u00ecn nh\u1eadn c\u1ee7a t\u00f4i th\u00ec b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t qu\u00e1n n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi ti\u1ebfn tri\u1ec3n \u1ed5n \u0111\u1ecbnh \u0111\u1ec1u \u0111\u1eb7n. (any consistently effective marketing campaign is defined by consistent growth<\/em>.)<\/p>\n\n\n\n

    V\u1eady l\u00e0m th\u1ebf qu\u00e1i n\u00e0o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111\u01b0\u1ee3c ti\u1ebfn tri\u1ec3n n\u1ebfu b\u1ea1n kh\u00f4ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n

    \u0110\u00fang \u0111\u1ea5y, vi\u1ebft xu\u1ed1ng c\u00e1c m\u1ee5c ti\u00eau th\u00ec v\u1eabn ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n ph\u1ea3i khi\u1ebfn b\u1ea3n th\u00e2n ki\u00ean tr\u00ec th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 n\u1eefa.<\/p>\n\n\n\n

    B\u1ea1n c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 kh\u00f4ng? \u0110\u1ea1t \u0111\u01b0\u1ee3c th\u00ec tuy\u1ec7t qu\u00e1! Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i cho t\u00f4i bi\u1ebft nguy\u00ean nh\u00e2n t\u1ea1i sao n\u1ed9i dung video c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/p>\n\n\n\n

    M\u00e0 n\u1ebfu n\u00f3 v\u00f4 d\u1ee5ng, th\u00ec b\u1ea1n c\u00f3 bi\u1ebft nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i kh\u00f4ng?<\/p>\n\n\n\n

    \u0110\u1ec3 tham kh\u1ea3o th\u00ec h\u00e3y xem th\u1eed c\u00e1c m\u1ee5c ti\u00eau SMART\/TH\u00d4NG MINH (Smart Insights<\/a>)<\/p>\n\n\n\n

    Specific\/C\u1ee5 th\u1ec3 – <\/strong>Chi ti\u1ebft th\u00f4ng tin c\u00f3 \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 hay c\u01a1 h\u1ed9i kh\u00f4ng? C\u00e1c m\u1ee5c ti\u00eau c\u00f3 \u0111\u1ee7 c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u01a1 h\u1ed9i trong th\u1ebf gi\u1edbi th\u1ef1c kh\u00f4ng?<\/td><\/tr>
    Measurable\/C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u2013 <\/strong>C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t thu\u1ed9c t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c \u0111\u1ecbnh t\u00ednh v\u00e0o \u0111\u1ec1 t\u1ea1o ra m\u1ed9t chu\u1ea9n \u0111o kh\u00f4ng?<\/td><\/tr>
    Actionable\/Kh\u1ea3 thi \u2013 <\/strong>C\u00f3 th\u1ec3 d\u00f9ng th\u00f4ng tin \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 tri\u1ec3n khai kh\u00f4ng? N\u1ebfu m\u1ee5c ti\u00eau kh\u00f4ng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u1ec3 h\u1ecd c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c th\u00ec trong n\u00e0y c\u00f3 m\u1ed9t ch\u00fat v\u1ea5n \u0111\u1ec1 \u0111\u1ea5y!<\/td><\/tr>
    Relevant\/Ph\u00f9 h\u1ee3p \u2013 <\/strong>C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u00f4ng tin v\u00e0o v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb \u0111ang \u0111\u1ed1i m\u1eb7t kh\u00f4ng?<\/td><\/tr>
    Time-bound\/Gi\u1edbi h\u1ea1n th\u1eddi gian \u2013 <\/strong>C\u00f3 th\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau l\u00e0m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1ea5t qu\u00e1n ph\u00f9 h\u1ee3p.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    N\u1ebfu th\u1ea5y qu\u00e1 g\u1eaft gao, th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n phao c\u1ee9u sinh s\u00fac t\u00edch d\u00e0nh cho th\u1eddi \u0111i\u1ec3m b\u1ea1n l\u1eadp m\u1ee5c ti\u00eau cho nh\u00e3n hi\u1ec7u hay vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi marketing.<\/p>\n\n\n\n

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    • M\u1ee5c ti\u00eau n\u00e0y c\u00f3 c\u1ee5 th\u1ec3 kh\u00f4ng?<\/strong> Nh\u1eefng m\u1ee5c ti\u00eau chung chung nh\u01b0 l\u00e0 \u201cki\u1ebfm nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i \u0111\u0103ng k\u00fd h\u01a1n\u201d hay \u201ct\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\u201d kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u nh\u1eadn th\u1ee9c hi\u1ec3u bi\u1ebft v\u1ec1 l\u00e2u d\u00e0i.  <\/li>\n\n\n\n
    • M\u1ee5c ti\u00eau n\u00e0y c\u00f3 kh\u1ea3 thi kh\u00f4ng?<\/strong> Tham v\u1ecdng ch\u1ea3 c\u00f3 g\u00ec sai, nh\u01b0ng tr\u00f4ng ch\u1edd ki\u1ebfm \u0111\u01b0\u1ee3c 1 tri\u1ec7u subscriber tr\u00ean YouTube trong v\u00f2ng 6 th\u00e1ng \u0111\u1ea7u th\u00ec c\u00f3 th\u1ec3 h\u01a1i qu\u00e1 \u0111\u1ea5y.<\/li>\n\n\n\n
    • M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong> \u0110i\u1ec3m \u0111\u00e1ng y\u00eau trong khi \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c. D\u00f9 c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay kh\u00f4ng th\u00ec cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<\/ul>\n\n\n\n

      N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u s\u00e1ng t\u1ea1o n\u1ed9i dung video ng\u00e0y h\u00f4m nay, v\u00e0 trong s\u00e1u th\u00e1ng k\u1ec3 t\u1eeb b\u00e2y gi\u1edd, b\u1ea1n ch\u01b0a bi\u1ebft ch\u1eafc \u0111\u01b0\u1ee3c v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng trong t\u01b0\u01a1ng lai c\u1ee7a n\u1ed9i dung b\u1ea1n l\u00e0m, th\u00ec T\u00f4i xin \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn r\u1eb1ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng. <\/em><\/p>\n\n\n\n

      \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn tri\u1ec3n nh\u1ea5t qu\u00e1n \u1edf n\u1ed9i dung video th\u00ec c\u1ea7n l\u00e0m hai vi\u1ec7c:<\/p>\n\n\n\n

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      1. T\u00ecm ra b\u1ed9 ph\u1eadn c\u00f3 t\u00e1c d\u1ee5ng v\u00e0 t\u00e1i s\u00e1ng t\u1ea1o n\u00f3 trong c\u00e1c video t\u01b0\u01a1ng lai, c\u00f9ng v\u1edbi<\/li>\n\n\n\n
      2. T\u00ecm ra b\u1ed9 ph\u1eadn v\u00f4 d\u1ee5ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng trong c\u00e1c video sau n\u00e0y s\u1ebd kh\u00f4ng th\u1ea5y n\u00f3 n\u1eefa.<\/li>\n<\/ol>\n\n\n\n

        \u0110\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u0103n b\u1ea3n \u0111\u1ec3 gia t\u0103ng \u0111\u1ec1u \u0111\u1eb7n hi\u1ec7u qu\u1ea3 n\u1ed9i dung video c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

        M\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m khi li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u00e1ng t\u1ea1o th\u00ec c\u1ea7n ph\u1ea3i v\u00ec m\u1ed9t trong hai m\u1ee5c \u0111\u00edch kia, kh\u00f4ng c\u00e1i n\u00e0y th\u00ec c\u00e1i kia.<\/p>\n\n\n\n

        V\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn qu\u1ea3ng b\u00e1 video c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ed1i \u0111a h\u00f3a ti\u1ec1m l\u1ef1c \u1ea3nh h\u01b0\u1edfng, n\u00ean vi\u1ec7c thi\u1ebft l\u1eadp ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 t\u1ea1o n\u00ean nhi\u1ec1u kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

        Gi\u1ea3 s\u1eed b\u1ea1n v\u1eeba m\u1edbi l\u00e0m ra \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n n\u1ed9i dung video tuy\u1ec7t hay. B\u1ea1n c\u00f3 th\u1ec3 c\u1ee9 \u0111\u1ec3 y\u00ean n\u00f3 \u1edf tr\u00ean website c\u1ee7a m\u00ecnh v\u00e0 hy v\u1ecdng l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm c\u00e1ch \u0111\u1ebfn xem n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n

        Nh\u01b0ng l\u00e0 t\u00f4i th\u00ec s\u1ebd kh\u00f4ng k\u00ecm \u0111\u01b0\u1ee3c \u0111\u00e2u.<\/p>\n\n\n\n

        Gi\u1ed1ng nh\u01b0 b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c marketing n\u00e0o kh\u00e1c, ch\u1ee7 \u0111\u1ed9ng l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c.<\/p>\n\n\n\n

        \u0110\u0103ng video c\u1ee7a b\u1ea1n l\u00ean Facebook, Instagram, Twitter, Pinterest b\u1ea5t c\u1ee9 ch\u1ed7 n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng.<\/p>\n\n\n\n

        \u0110\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n tr\u00ean ngu\u1ed3n v\u1ed1n marketing \u00edt \u1ecfi (hay c\u00f2n ch\u1ea3 c\u00f3 t\u00ed v\u1ed1n n\u00e0o) nh\u01b0 t\u00f4i tr\u00ecnh b\u00e0y trong video d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

        B\u1ea1n l\u00e0m th\u1ebf n\u00e0y v\u00ec hai l\u00fd do.<\/p>\n\n\n\n

        Li\u00ean quan \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, l\u00e0m th\u1ebf n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

        Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n tr\u00ean Instagram c\u00f3 th\u1ec3 kh\u00f4ng theo d\u00f5i b\u1ea1n tr\u00ean Facebook v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n

        Gi\u1ea3 s\u1eed l\u00e0 b\u1ea1n ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 tr\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, n\u1ebfu b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1eebng ng\u01b0\u1eddi trong s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u0103ng l\u00ean t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

        V\u1ec1 l\u00e2u d\u00e0i, \u0111\u0103ng l\u00ean to\u00e0n b\u1ed9 c\u00e1c t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft r\u00f5 h\u01a1n video \u0111\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean k\u00eanh n\u00e0o.<\/p>\n\n\n\n

        Nh\u00ecn th\u00ec c\u00f3 v\u1ebb ch\u1ec9 l\u00e0 ti\u1ec3u ti\u1ebft, nh\u01b0ng ph\u1ea7n d\u1eef li\u1ec7u \u00edt \u1ecfi n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u00eanh m\u00e0 b\u1ea1n ch\u1ecdn \u0111\u1ea7u t\u01b0 th\u00eam th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o \u0111\u00f3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 video c\u1ee7a b\u1ea1n \u0111\u1ea5y. (v\u1ec1 sau s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o \u0111\u00f3).<\/p>\n\n\n\n

        <\/span>2. L\u00e0m theo v\u1ed1n hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n<\/span><\/h2>\n\n\n\n

        N\u00f3i v\u1ec1 vi\u1ec7c l\u00e0m video, c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi ch\u00ednh b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u s\u00e1ng t\u1ea1o b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec.<\/p>\n\n\n\n

        Ngay t\u1eeb \u0111\u1ea7u b\u1ea1n n\u00ean l\u00e0m phong c\u00e1ch n\u1ed9i dung g\u00ec?<\/p>\n\n\n\n

        C\u00f3 ba h\u00ecnh th\u1ee9c n\u1ed9i dung \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng marketing.<\/p>\n\n\n\n

        Video gi\u00e1o d\u1ee5c<\/strong><\/h3>\n\n\n\n

        \u0110\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i video \u0111\u01b0\u1ee3c t\u1ea1o ra quanh ho\u1eb7c nh\u1eefng b\u01b0\u1edbc kh\u1ea3 thi m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng xem video c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo h\u00f4m nay ho\u1eb7c l\u00e3nh \u0111\u1ea1o b\u1eb1ng t\u01b0 duy (thought leadership) khi\u1ebfn ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd ng\u00e0y mai.<\/p>\n\n\n\n

        T\u00f4i th\u01b0\u1eddng l\u00e0m video gi\u00e1o d\u1ee5c, nh\u01b0 l\u00e0 c\u00e1i n\u00e0y:<\/p>\n\n\n\n