{"id":10808,"date":"2021-09-05T04:33:00","date_gmt":"2021-09-04T21:33:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=10808"},"modified":"2023-07-23T20:09:41","modified_gmt":"2023-07-23T13:09:41","slug":"mu-banner-trong-quang-cao","status":"publish","type":"post","link":"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner trong qu\u1ea3ng c\u00e1o: Ng\u01b0\u1eddi d\u00f9ng b\u1ecf ng\u01a1 qu\u1ea3ng c\u00e1o tr\u00ean Di \u0111\u1ed9ng v\u00e0 M\u00e1y b\u00e0n"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong><\/span>: Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ng\u00f3 l\u01a1 n\u1ed9i dung tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o, \u1edf g\u1ea7n qu\u1ea3ng c\u00e1o, ho\u1eb7c xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed th\u01b0\u1eddng chuy\u00ean d\u00f9ng cho qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner qu\u1ea3ng c\u00e1o (banner blindness) l\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng web \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb l\u00e2u r\u1ed3i: n\u00f3 m\u00f4 t\u1ea3 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng b\u1ecf l\u01a1 c\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang m\u00e0 h\u1ecd coi l\u00e0 qu\u1ea3ng c\u00e1o (<span style=\"color: #808080;\">nh\u1eadn th\u1ee9c n\u00e0y trong th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 \u0111\u00fang c\u00f3 th\u1ec3 sai, v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 c\u1ea3m nh\u1eadn ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi d\u00f9ng &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/span>). Trong khi c\u00e1c m\u1eabu giao di\u1ec7n thi\u1ebft k\u1ebf web v\u00e0 c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o \u0111\u00e3 ph\u00e1t tri\u1ec3n, thay \u0111\u1ed5i nhi\u1ec1u, th\u00ec theo nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, m\u00f9 banner v\u1eabn ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>Hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner l\u00e0 minh h\u1ecda cho vi\u1ec7c <strong>ch\u00fa \u00fd c\u00f3 ch\u1ecdn l\u1ecdc<\/strong>: m\u1ecdi ng\u01b0\u1eddi h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd ch\u1ec9 v\u00e0o nh\u00f3m nh\u1ecf c\u00e1c k\u00edch th\u00edch trong m\u00f4i tr\u01b0\u1eddng &#8211; th\u01b0\u1eddng l\u00e0 nh\u1eefng th\u1ee9 c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>H\u00e0nh vi n\u00e0y l\u00e0 h\u1ec7 qu\u1ea3 t\u1eeb th\u1ef1c t\u1ebf l\u00e0 s\u1ee9c ch\u00fa \u00fd c\u1ee7a ch\u00fang ta ch\u1ec9 c\u00f3 gi\u1edbi h\u1ea1n (limited attention capacities). N\u1ebfu ch\u00fang ta c\u1ed1 tham gia v\u00e0o d\u00f2ng ch\u1ea3y kh\u1ed5ng l\u1ed3 c\u1ee7a \u00e2m thanh v\u00e0 c\u00e1c m\u1eabu h\u00ecnh kh\u00e1c quanh b\u1ea3n th\u00e2n, ch\u00fang ta s\u1ebd b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 \u0111\u00e1p \u1ee9ng kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 n\u1eefa.<\/p>\n\n\n\n<p>Tr\u00ean web, c\u00e1c th\u00e0nh ph\u1ea7n UI (<span style=\"color: #808080;\">User Interface &#8211; Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/span>) v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c tranh \u0111\u1ea5u v\u1edbi nhau \u0111\u1ec3 gi\u00e0nh d\u1eadt s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, m\u1ecdi ng\u01b0\u1eddi h\u1ecdc c\u00e1ch \u0111\u1ec3 s\u1ef1 ch\u00fa \u00fd v\u00e0o c\u00e1c ph\u1ea7n th\u01b0\u1eddng h\u1eefu \u00edch (th\u00ed d\u1ee5 th\u00e0nh \u0111i\u1ec1u h\u01b0\u1edbng, \u00f4 t\u00ecm ki\u1ebfm, ti\u00eau \u0111\u1ec1) v\u00e0 b\u1ecf qua nh\u1eefng th\u1ee9 th\u01b0\u1eddng kh\u00f4ng c\u00f3 th\u00f4ng tin h\u1ecd c\u1ea7n (void of information). Qu\u1ea3ng c\u00e1o c\u00f3 l\u1ebd l\u00e0 th\u00e0nh vi\u00ean n\u1ed5i b\u1eadt nh\u1ea5t trong nh\u00f3m g\u1ea7n nh\u01b0 v\u00f4 d\u1ee5ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng. H\u1ec7 qu\u1ea3 l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner.<\/p>\n\n\n\n<p>N\u1ed9i dung th\u00f4ng th\u01b0\u1eddng (legitimate content) nh\u01b0ng l\u1ea1i c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o c\u0169ng b\u1ecb b\u1ecf qua. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m b\u1ecb xem nh\u01b0 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a qu\u1ea3ng c\u00e1o:<\/p>\n\n\n\n<ol>\n<li><strong>V\u1ecb tr\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o<\/strong>, ch\u1eb3ng h\u1ea1n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a trang ho\u1eb7c \u1edf c\u1ed9t ph\u1ea3i<\/li>\n\n\n\n<li><strong>\u0110\u1ed3 h\u1ecda tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o<\/strong>, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1ea3nh \u0111\u1ed9ng<\/li>\n\n\n\n<li><strong>\u1ede g\u1ea7n c\u00e1c qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1<\/strong>, v\u00ed d\u1ee5 b\u00e0i vi\u1ebft li\u00ean quan b\u00ean c\u1ea1nh qu\u1ea3ng c\u00e1o<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d74be1e9a\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d74be1e9a\"  type=\"checkbox\" id=\"item-6577d74be1e9a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#1_Vi_tri\" title=\"1. V\u1ecb tr\u00ed\">1. V\u1ecb tr\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#2_Hinh_minh_hoa\" title=\"2. H\u00ecnh minh h\u1ecda\">2. H\u00ecnh minh h\u1ecda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#3_O_gan_quang_cao_Cac_quang_cao_lam_hai_cac_noi_dung_o_gan_no\" title=\"3. \u1ede g\u1ea7n qu\u1ea3ng c\u00e1o: C\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m h\u1ea1i c\u00e1c n\u1ed9i dung \u1edf g\u1ea7n n\u00f3\">3. \u1ede g\u1ea7n qu\u1ea3ng c\u00e1o: C\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m h\u1ea1i c\u00e1c n\u1ed9i dung \u1edf g\u1ea7n n\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#Khoai_tay_nong\" title=\"Khoai t\u00e2y n\u00f3ng\">Khoai t\u00e2y n\u00f3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#Quang_cao_nhung_vao_trong_noi_dung_inline_ads_tren_di_dong\" title=\"Qu\u1ea3ng c\u00e1o nh\u00fang v\u00e0o trong n\u1ed9i dung (inline ads) tr\u00ean di \u0111\u1ed9ng\">Qu\u1ea3ng c\u00e1o nh\u00fang v\u00e0o trong n\u1ed9i dung (inline ads) tr\u00ean di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#Quang_cao_gia_De_bi_nham_lan_cac_yeu_to_do_hoa_la_quang_cao_tren_di_dong\" title=\"Qu\u1ea3ng c\u00e1o gi\u1ea3: D\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng\">Qu\u1ea3ng c\u00e1o gi\u1ea3: D\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/#Lam_the_nao_de_ngan_quang_cao_khong_lam_hong_noi_dung_cua_ban\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u0103n qu\u1ea3ng c\u00e1o kh\u00f4ng l\u00e0m h\u1ecfng n\u1ed9i dung c\u1ee7a b\u1ea1n\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u0103n qu\u1ea3ng c\u00e1o kh\u00f4ng l\u00e0m h\u1ecfng n\u1ed9i dung c\u1ee7a b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Vi_tri\"><\/span>1. V\u1ecb tr\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u00f3 l\u01a1 qu\u1ea3ng c\u00e1o l\u00e0 h\u00e0nh vi \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc h\u1ecfi &#8211; c\u0169ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u h\u00e0nh vi kh\u00e1c tr\u00ean web (c\u00e1c v\u00ed d\u1ee5 kinh \u0111i\u1ec3n ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c t\u00ecm logo c\u00f4ng ty \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i trang, ho\u1eb7c t\u00ecm ki\u1ebfm menu ch\u00ednh \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang). <\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u&nbsp;g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng (eyetracking), ch\u00fang t\u00f4i quan s\u00e1t th\u1ea5y m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tham gia \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch b\u1ecf qua (skip past) qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf ph\u1ea7n \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, d\u00f9 r\u1eb1ng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda c\u1ee7a n\u00f3 \u0111\u00e3 r\u1ea5t kh\u00e1c bi\u1ec7t so v\u1edbi qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"1230\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results.png\" alt=\"h\u00e0nh vi m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm\" class=\"wp-image-10811\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results.png 1083w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results-264x300.png 264w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results-768x872.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results-902x1024.png 902w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/google-serp-solar-ship-ad-top-first-few-results-585x664.png 585w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>C\u00e1c \u0111i\u1ec3m ch\u00fa \u00fd c\u1ee7a m\u1eaft ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google cho th\u1ea5y, ng\u01b0\u1eddi d\u00f9ng h\u1ea7u nh\u01b0 kh\u00f4ng nh\u00ecn v\u00e0o &#8220;k\u1ebft qu\u1ea3&#8221; \u0111\u1ea7u ti\u00ean, \u1edf \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o. (M\u1ed7i ch\u1ea5m \u0111\u1ecf \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111i\u1ec3m nh\u00ecn c\u1ee7a m\u1ed9t user ri\u00eang bi\u1ec7t, c\u00e1c \u0111\u01b0\u1eddng n\u1ed1i ch\u00fang v\u1edbi nhau \u0111\u1ea1i di\u1ec7n cho vi\u1ec7c m\u1eaft ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n nhanh, ho\u1eb7c di chuy\u1ec3n gi\u1eefa c\u00e1c \u0111i\u1ec3m nh\u00ecn, kho\u1ea3ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u00ecn v\u00e0o b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec.)<\/em><\/p>\n\n\n\n<p>V\u00ec qu\u1ea3ng c\u00e1o tr\u00ean desktop th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n t\u1ea1i v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang ho\u1eb7c c\u1ed9t ph\u1ea3i, ng\u01b0\u1eddi d\u00f9ng web \u0111\u00f4i khi b\u1ecf qua c\u00e1c n\u1ed9i dung \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u00f3. Trong nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng, 26 ng\u01b0\u1eddi tham gia ki\u1ec3m tra gh\u00e9 th\u0103m c\u00f9ng m\u1ed9t trang v\u00e0 c\u00f9ng tham gia nhi\u1ec7m v\u1ee5 l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u00e3n kh\u1ecfi l\u1ecd. Trang n\u00e0y bao g\u1ed3m m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf v\u0103n b\u1ea3n, m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh, v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o banner trong c\u1ea3 v\u1ecb tr\u00ed \u0111\u1ea7u &amp; c\u1ed9t ph\u1ea3i. Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc v\u0103n b\u1ea3n tr\u00ean web, nh\u01b0ng h\u1ecd nh\u00ecn r\u1ea5t \u00edt (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng nh\u00ecn) v\u00e0o qu\u1ea3ng c\u00e1o, nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi cho th\u1ea5y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1885\" height=\"3050\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle.jpg\" alt=\"ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua n\u1ed9i dung hay \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u1edf ph\u1ea7n qu\u1ea3ng c\u00e1o\" class=\"wp-image-10812\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle.jpg 1885w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle-185x300.jpg 185w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle-768x1243.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle-633x1024.jpg 633w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle-1170x1893.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/aparttherapy_removelabel_imag-obstacle-585x947.jpg 585w\" sizes=\"(max-width: 1885px) 100vw, 1885px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t t\u1eadp h\u1ee3p \u00e1nh m\u1eaft nh\u00ecn c\u1ee7a 26 ng\u01b0\u1eddi s\u1eed d\u1ee5ng trang n\u00e0y tr\u00ean&nbsp;www.apartmenttherapy.com. V\u0103n b\u1ea3n \u0111\u01b0\u01a1c \u0111\u1ecdc r\u1ea5t nhi\u1ec1u nh\u01b0ng qu\u1ea3ng c\u00e1o \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u banner v\u00e0 ph\u00eda c\u1ed9t ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c \u00edt s\u1ef1 ch\u00fa \u00fd. (Khu v\u1ef1c m\u00e0u \u0111\u1ecf \u0111\u1ea1i di\u1ec7n cho ph\u1ea7n \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t, khu v\u1ef1c m\u00e0u v\u00e0ng \u0111\u1ea1i di\u1ec7n cho m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd v\u1eeba ph\u1ea3i, khu v\u1ef1c m\u00e0u xanh ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i s\u1ef1 ch\u00fa \u00fd. Khu v\u1ef1c kh\u00f4ng c\u00f3 m\u00e0u s\u1eafc che ph\u1ee7 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa n\u00e0o)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads-.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"3240\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads-.jpg\" alt=\"ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua c\u00e1c v\u1ecb tr\u00ed th\u01b0\u1eddng d\u00e0nh cho qu\u1ea3ng c\u00e1o\" class=\"wp-image-10813\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads-.jpg 1740w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads--161x300.jpg 161w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads--768x1430.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads--550x1024.jpg 550w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads--1170x2179.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/thkitchn-ignore-ads--585x1089.jpg 585w\" sizes=\"(max-width: 1740px) 100vw, 1740px\" \/><\/a><\/figure>\n\n\n\n<p><em>Trong c\u00e1c \u0111i\u1ec3m nh\u00ecn n\u00e0y t\u1eeb trang thekitcn.com, ng\u01b0\u1eddi tham gia b\u1ecf qua qu\u1ea3ng c\u00e1o trong v\u1ecb tr\u00ed \u0111\u1ea7u banner ho\u1eb7c c\u1ed9t ph\u1ea3i khi h\u1ecd nghi\u00ean c\u1ee9u c\u00e1ch s\u1eafp x\u1ebfp gian b\u1ebfp c\u1ee7a h\u1ecd.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hinh_minh_hoa\"><\/span>2. H\u00ecnh minh h\u1ecda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o kh\u00f4ng xu\u1ea5t hi\u1ec7n t\u1ea1i v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang ho\u1eb7c trong c\u1ed9t ph\u1ea3i v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb b\u1ecf qua. Ng\u00e0y nay qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n b\u1ea5t c\u1ee9 \u0111\u00e2u tr\u00ean trang, v\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt n\u00e0y. V\u00ec th\u1ebf, h\u1ecd c\u1ea9n tr\u1ecdng kh\u00f4ng ph\u00ed th\u1eddi gian v\u00e0o qu\u1ea3ng c\u00e1o, th\u1eadm ch\u00ed khi c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n b\u00ean trong ph\u1ea7n n\u1ed9i dung.<\/p>\n\n\n\n<p>Tr\u00ean m\u00e1y b\u00e0n, qu\u1ea3ng c\u00e1o inline (<span style=\"color: #808080;\">lo\u1ea1i qu\u1ea3ng c\u00e1o nh\u00fang v\u00e0o ph\u1ea7n gi\u1eefa n\u1ed9i dung &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/span>) t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 b\u1ecf qua b\u1edfi v\u00ec ch\u00fang tr\u00f4ng r\u1ea5t kh\u00e1c so v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n xung quanh trang. <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, trong nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i, 26 ng\u01b0\u1eddi tham gia \u0111\u00e3 c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u v\u1ec1 kh\u00f3a h\u1ecdc nh\u1ea3y c\u1ee7a Mikhail Baryshnikov \u0111\u00e3 b\u1ecf qua n\u1ed9i dung qu\u1ea3ng b\u00e1 xu\u1ea5t hi\u1ec7n b\u00ean trong v\u0103n b\u1ea3n. <\/p>\n\n\n\n<p>L\u00fd do ch\u00ednh gi\u00fap h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 g\u00ec? <strong>N\u1ed9i dung qu\u1ea3ng b\u00e1 tr\u00f4ng kh\u00e1c bi\u1ec7t v\u1edbi v\u0103n b\u1ea3n v\u00e0 \u1ea3nh ch\u1ee5p tr\u00ean trang<\/strong>. C\u1ee5 th\u1ec3, qu\u1ea3ng c\u00e1o tr\u00f4ng n\u1ed5i b\u1eadt v\u00ec m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ol>\n<li>C\u00f3 h\u00ecnh d\u1ea1ng ch\u1eef nh\u1eadt, nh\u1ecf \u1edf gi\u1eefa v\u0103n b\u1ea3n<\/li>\n\n\n\n<li>\u0110\u1ecbnh d\u1ea1ng c\u1ea7u k\u1ef3<\/li>\n\n\n\n<li>M\u00e0u n\u1ec1n (xanh) n\u1ed5i b\u1eadt so v\u1edbi trang tr\u1eafng<\/li>\n\n\n\n<li>V\u0103n b\u1ea3n \u0111\u01b0\u1ee3c nh\u00fang trong \u1ea3nh<\/li>\n<\/ol>\n\n\n\n<p>T\u1eebng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3 c\u1ea3nh b\u00e1o ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng h\u00ecnh ch\u1eef nh\u1eadt l\u00e0 n\u1ed9i dung qu\u1ea3ng b\u00e1, v\u00ec th\u1ebf h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 tin b\u1ecf qua ch\u00fang m\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y lo l\u1eafng l\u00e0 s\u00f3t th\u00f4ng tin.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"1735\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm.jpg\" alt=\"ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua banner qu\u1ea3ng c\u00e1o\" class=\"wp-image-10814\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm.jpg 1245w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm-215x300.jpg 215w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm-768x1070.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm-735x1024.jpg 735w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm-1170x1630.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/bac_ignore-ad_26users-cropped-nng-wm-585x815.jpg 585w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng g\u1ea7n nh\u01b0 b\u1ecf qua h\u00ecnh ch\u1eef nh\u1eadt xanh c\u00f3 t\u00ednh qu\u1ea3ng b\u00e1 xu\u1ea5t hi\u1ec7n ngay sau kh\u1ed1i v\u0103n b\u1ea3n \u0111\u1ea7u ti\u00ean tr\u00ean trang c\u1ee7a bacnyc.org<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_O_gan_quang_cao_Cac_quang_cao_lam_hai_cac_noi_dung_o_gan_no\"><\/span>3. \u1ede g\u1ea7n qu\u1ea3ng c\u00e1o: C\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m h\u1ea1i c\u00e1c n\u1ed9i dung \u1edf g\u1ea7n n\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00f9ng v\u1ecb tr\u00ed m\u00e0n h\u00ecnh v\u1edbi qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1ecb xem l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u0169ng b\u1ecb b\u1ecf qua. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t h\u1ec7 qu\u1ea3 \u0111\u01a1n gi\u1ea3n c\u1ee7a c\u00e1c nguy\u00ean l\u00fd ch\u00fang ta \u0111\u00e3 bi\u1ebft:<\/p>\n\n\n\n<ul>\n<li>Lu\u1eadt Gestalt law v\u1ec1 ti\u1ec7m c\u1eadn: c\u00e1c n\u1ed9i dung g\u1ea7n v\u1edbi nh\u1eefng c\u00e1i kh\u00e1c \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh l\u00e0 thu\u1ed9c v\u1ec1 c\u00f9ng m\u1ed9t nh\u00f3m v\u00e0 v\u00ec th\u1ebf c\u00f3 li\u00ean quan v\u1ec1 ch\u1ee9c n\u0103ng.<\/li>\n\n\n\n<li>M\u1ecdi ng\u01b0\u1eddi ki\u1ec3m tra c\u00e1c m\u1ee5c kh\u00e1c nhau trong m\u1ed9t khu v\u1ef1c c\u1ee7a m\u00e0n h\u00ecnh, h\u1ecd h\u00ecnh th\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh tinh th\u1ea7n v\u1ec1 n\u1ed9i dung hi\u1ec7n c\u00f3 d\u1ef1a tr\u00ean d\u1ea5u hi\u1ec7u th\u00f4ng tin c\u1ee7a c\u00e1c m\u1ee5c h\u1ecd ch\u00fa \u00fd. V\u00ec th\u1ebf n\u1ebfu m\u1ed9t trong c\u00e1c m\u1ef1c d\u01b0\u1eddng nh\u01b0 l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan, h\u1ecd th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng to\u00e0n b\u1ed9 khu v\u1ef1c \u0111\u00f3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 s\u1ebd ng\u1eebng qu\u00e9t ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a m\u1ee5c \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u h\u1ecdc c\u00e1ch lo\u1ea1i b\u1ecf nh\u00e3n chai nh\u00ecn v\u00e0o ph\u00eda c\u1ed9t ph\u1ea3i ch\u1ec9 m\u1ed9t l\u1ea7n, c\u00f3 th\u1ec3 ng\u01b0\u1eddi \u0111\u00f3 ngh\u0129 r\u1eb1ng n\u00f3 ch\u1ec9 ch\u1ee9a qu\u1ea3ng c\u00e1o m\u00e0 th\u00f4i. C\u1ed9t ph\u1ea3i th\u1ef1c s\u1ef1 c\u00f3 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 c\u00e1c video h\u1eefu \u00edch, vui v\u1ebb v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n th\u1ee7 c\u00f4ng \u0111a d\u1ea1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111an m\u1ed9t t\u1ea5m th\u1ea3m ho\u1eb7c l\u00e0m m\u1ed9t b\u1ea3ng nam ch\u00e2m. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 r\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd tr\u00ean khu v\u1ef1c trang c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n th\u00eam ki\u1ec3m tra n\u1ed9i dung \u1edf b\u00ean c\u1ed9t ph\u1ea3i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"2920\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern.jpg\" alt=\"g\u1ee1 nh\u00e3n chai l\u1ecd\" class=\"wp-image-10815\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern.jpg 1880w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern-193x300.jpg 193w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern-768x1193.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern-659x1024.jpg 659w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern-1170x1817.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/apartmenttherapy_image-and-text-pattern-585x909.jpg 585w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>Khi ng\u01b0\u1eddi d\u00f9ng th\u1ea5y n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 (sponsored stories) \u1edf b\u00ean c\u1ed9t ph\u1ea3i c\u1ee7a trang www.apartmenttherapy.com, c\u00f4 \u1ea5y gi\u1ea3 \u0111\u1ecbnh l\u00e0 m\u1ecdi th\u1ee9 trong khu v\u1ef1c \u0111\u00f3&nbsp; l\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 kh\u00f4ng nh\u00ecn n\u00f3 th\u00eam l\u1ea7n n\u00e0o n\u1eefa.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khoai_tay_nong\"><\/span>Khoai t\u00e2y n\u00f3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 th\u1ea5y trong v\u00ed d\u1ee5 tr\u00ean, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng xa r\u1eddi m\u1ed9t khu v\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0 kh\u00f4ng quay tr\u1edf l\u1ea1i \u0111\u00f3 l\u1ea7n n\u1eefa. C\u0169ng nh\u01b0 m\u1ed9t kinh nghi\u1ec7m c\u00f3 th\u1ec3 thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 h\u00e0nh vi c\u1ee5c b\u1ed9 c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi chung c\u1ee7a h\u1ecd tr\u00ean web: h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng nh\u00ecn v\u00e0o c\u00f9ng khu v\u1ef1c \u0111\u00f3 tr\u00ean c\u00e1c trang kh\u00e1c ho\u1eb7c th\u1eadm ch\u00ed tr\u00ean c\u00e1c t\u00ean mi\u1ec1n kh\u00e1c. <\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng khoai t\u00e2y n\u00f3ng, m\u1ed9t thu\u1eadt ng\u1eef m\u00e0 Jakob Nielsen v\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a trong cu\u1ed1n s\u00e1ch vi\u1ebft chung mang t\u00ean Theo d\u00f5i t\u00ednh kh\u1ea3 d\u1ee5ng tr\u00ean web c\u1ee7a m\u1eaft ng\u01b0\u1eddi d\u00f9ng (Eyetracking Web Usability). <\/p>\n\n\n\n<p>\u1ea8n d\u1ee5 khoai t\u00e2y n\u00f3ng \u0111\u1ebfn t\u1eeb m\u1ed9t tr\u00f2 ch\u01a1i t\u00f4i hay ch\u01a1i khi h\u1ecdc ti\u1ec3u h\u1ecdc: trong tr\u00f2 ch\u01a1i n\u00e0y, c\u00e1c \u0111\u1ee9a tr\u1ebb ng\u1ed3i trong m\u1ed9t v\u00f2ng tr\u00f2n v\u00e0 n\u00e9m m\u1ed9t qu\u1ea3 b\u00f3ng cho ng\u01b0\u1eddi kh\u00e1c, trong khi gi\u00e1o vi\u00ean b\u1eadt nh\u1ea1c. Gi\u00e1o vi\u00ean s\u1ebd b\u1ea5t ng\u1edd d\u1eebng nh\u1ea1c, v\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 b\u1ea5t k\u1ef3 \u0111\u1ee9a tr\u1ebb n\u00e0o n\u1eafm qu\u1ea3 b\u00f3ng s\u1ebd b\u1ecb lo\u1ea1i kh\u1ecfi tr\u00f2 ch\u01a1i. V\u00ec th\u1ebf, b\u1ea5t c\u1ee9 ai b\u1eaft qu\u1ea3 b\u00f3ng \u0111\u1ec1u mu\u1ed1n nh\u1ea3 n\u00f3 ra nhanh nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 kh\u00f4ng bao gi\u1edd mu\u1ed1n ch\u1ea1m v\u00e0o n\u00f3 l\u1ea7n n\u1eefa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110\u1ecbnh ngh\u0129a: Tr\u00ean web, <strong>m\u1eabu qu\u00e9t ki\u1ec3u khoai t\u00e2y n\u00f3ng<\/strong> xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1eb7t s\u1ef1 ch\u00fa \u00fd m\u1eaft nh\u00ecn v\u00e0o m\u1ed9t khu v\u1ef1c m\u00e0 h\u1ecd kh\u00f4ng th\u00edch th\u00fa, r\u1ed3i sau \u0111\u00f3 h\u1ecd nh\u00ecn ra ch\u1ed7 kh\u00e1c v\u00e0 tr\u00e1nh ch\u00fa \u00fd v\u00e0o khu v\u1ef1c \u0111\u00f3 tr\u00ean trang, v\u00e0 \u0111\u00f4i khi tr\u00ean c\u00e1c trang kh\u00e1c tr\u00ean c\u00f9ng website, v\u00e0 th\u1eadm ch\u00ed l\u00e0 tr\u00ean m\u1ed9t website ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n<\/blockquote>\n\n\n\n<p>H\u00e0nh vi khoai t\u00e2y n\u00f3ng l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 \u0111\u1ec3 tr\u00e1nh ph\u00ed th\u1eddi gian v\u00e0 ch\u00fa \u00fd v\u00e0o c\u00e1c ph\u1ea7n kh\u00f4ng li\u00ean quan. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 thi\u00ean v\u1ecb c\u00f3 s\u1eb5n: d\u1ef1a tr\u00ean m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i kinh nghi\u1ec7m, ng\u01b0\u1eddi d\u00f9ng web gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng, ki\u1ec3u n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 s\u1ebd lu\u00f4n lu\u00f4n xu\u1ea5t hi\u1ec7n trong c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed tr\u00ean c\u00e1c trang kh\u00e1c. <\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u00e2y l\u00e0 gi\u1ea3 \u0111\u1ecbnh kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u00ednh x\u00e1c. L\u1ea5y v\u00ed d\u1ee5, m\u1eb7c d\u00f9 trong nh\u1eefng ng\u00e0y \u0111\u1ea7u tr\u00ean web, c\u1ed9t ph\u1ea3i \u0111\u01b0\u1ee3c d\u00f9ng d\u00e0nh cho qu\u1ea3ng c\u00e1o, ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 sau n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i, v\u00e0 hi\u1ec7n bao g\u1ed3m c\u00e1c c\u00e1c <a href=\"https:\/\/kiencang.net\/noi-dung-lien-quan\/\">li\u00ean k\u1ebft li\u00ean quan<\/a>. Ng\u00e0y n\u00e0y, c\u1ed9t ph\u1ea3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho kh\u00e1 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau theo b\u1ea5t c\u1ee9 ki\u1ec3u d\u1ea1ng n\u00e0o.<\/p>\n\n\n\n<p>Khi n\u1ed9i dung tr\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t ph\u1ea3i, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua n\u00f3. Trong v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi, ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t cu\u1ed9c \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i (hikes) l\u00ean d\u00e3y n\u00fai Andes. Th\u00f4ng tin n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean to\u00e0n trang, bao g\u1ed3m c\u1ea3 c\u1ed9t b\u00ean ph\u1ea3i. Ng\u01b0\u1eddi xem nh\u00ecn v\u00e0o n\u00f3 m\u1ed9t l\u1ea7n b\u00ean c\u1ed9t ph\u1ea3i, v\u00e0 v\u00ec tr\u00f4ng ch\u00fang gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi xem kh\u00f4ng nh\u00ecn v\u00e0o c\u1ed9t ph\u1ea3i th\u00eam l\u1ea7n n\u00e0o n\u1eefa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"2572\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image.jpg\" alt=\"ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i nh\u00ecn v\u00e0o c\u1ed9t ph\u1ea3i\" class=\"wp-image-10817\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image.jpg 1904w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-222x300.jpg 222w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-768x1037.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-758x1024.jpg 758w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-1170x1580.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-585x790.jpg 585w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>C\u00e1c \u0111i\u1ec3m nh\u00ecn ch\u00fa \u00fd cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 nh\u00ecn v\u00e0o c\u1ed9t ph\u1ea3i tr\u00ean trang www.cascade.travel\/en m\u1ed9t l\u1ea7n, r\u1ed3i sau \u0111\u00f3 kh\u00f4ng bao gi\u1edd nh\u00ecn v\u00e0o c\u1ed9t ph\u1ea3i n\u1eefa<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-noheat-right-rail-only.png\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"2523\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-noheat-right-rail-only.png\" alt=\"c\u1ed9t ph\u1ea3i c\u1ee7a trang\" class=\"wp-image-10818\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-noheat-right-rail-only.png 330w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/09\/cascada-ignore-ads-look-image-noheat-right-rail-only-134x1024.png 134w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>Khi nh\u00ecn k\u1ef9 h\u01a1n c\u00e1c \u1ea3nh \u1edf b\u00ean c\u1ed9t ph\u1ea3i, n\u00f3 cho th\u1ea5y r\u1eb1ng c\u1ed9t ph\u1ea3i kh\u00f4ng ch\u1ec9 bao g\u1ed3m c\u00e1c th\u00f4ng tin qu\u1ea3ng b\u00e1, n\u00f3 c\u00f2n bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n n\u1ed9i dung li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nghi\u00ean c\u1ee9u.<\/em><\/p>\n\n\n\n<p>H\u00e3y t\u1eadp trung m\u1ed9t ch\u00fat v\u00e0o ph\u1ea7n n\u1ed9i dung c\u1ee7a trang. C\u00f3 t\u1ea5t c\u1ea3 148 \u0111i\u1ec3m ch\u00fa \u00fd tr\u00ean trang, trong \u0111\u00f3 c\u00f3 132 \u0111i\u1ec3m ch\u00fa \u00fd l\u00e0 b\u00ean trong khu v\u1ef1c n\u1ed9i dung. Trong 132 \u0111i\u1ec3m ch\u00fa \u00fd c\u1ee7a m\u1eaft, ch\u1ec9 c\u00f3 m\u1ed9t \u0111i\u1ec3m l\u00e0 d\u00e0nh cho c\u1ed9t ph\u1ea3i: t\u1ee9c l\u00e0 0,8% m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho 25% khu v\u1ef1c n\u1ed9i dung. C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00f4 c\u00f9ng l\u1edbn gi\u1eefa hai t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m n\u00e0y cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng khoai t\u00e2y n\u00f3ng: s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m nh\u00ecn v\u00e0o c\u1ed9t ph\u1ea3i <strong>nh\u1ecf h\u01a1n 33 l\u1ea7n<\/strong> so v\u1edbi k\u00edch c\u1ee1 m\u00e0 n\u00f3 c\u00f3 ti\u1ec1m n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_nhung_vao_trong_noi_dung_inline_ads_tren_di_dong\"><\/span>Qu\u1ea3ng c\u00e1o nh\u00fang v\u00e0o trong n\u1ed9i dung (inline ads) tr\u00ean di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u00e1y b\u00e0n, ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng c\u0169ng c\u1ed1 g\u1eafng tr\u00e1nh c\u00e1c qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 tr\u00ean di \u0111\u1ed9ng c\u00f3 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5, \u1edf ph\u1ea7n \u0111\u1ea7u b\u00e0i vi\u1ebft, \u1edf ph\u00eda d\u01b0\u1edbi m\u00e0n h\u00ecnh), nhi\u1ec1u trang web nh\u00fang qu\u1ea3ng c\u00e1o v\u00e0o b\u00ean trong n\u1ed9i dung. Qu\u1ea3ng c\u00e1o inline tr\u00ean di \u0111\u1ed9ng kh\u00f4ng d\u1ec5 g\u00ec tr\u00e1nh \u0111\u01b0\u1ee3c v\u00ec nhi\u1ec1u l\u00fd do:<\/p>\n\n\n\n<ul>\n<li>V\u00ec c\u00f3 \u00edt th\u00f4ng tin trong t\u1ea7m nh\u00ecn t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, l\u00e0m cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00e0nh ph\u1ea7n n\u00e0o \u0111\u00f3 kh\u00e1c v\u1edbi n\u1ed9i dung ch\u00ednh tr\u1edf n\u00ean kh\u00f3 kh\u0103n (v\u00ec c\u00f3 r\u1ea5t \u00edt n\u1ed9i dung c\u1ee7a trang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong t\u1ea7m nh\u00ecn).<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o inline tr\u00ean di \u0111\u1ed9ng chi\u1ebfm t\u1ef7 l\u1ec7 k\u00edch c\u1ee1 m\u00e0n h\u00ecnh r\u1ea5t l\u1edbn, do \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 \u0111\u01b0a m\u1eaft c\u1ee7a h\u1ecd sang ch\u1ed7 kh\u00e1c khi h\u1ecd vu\u1ed1t xu\u1ed1ng. Do v\u1eady, qu\u1ea3ng c\u00e1o v\u1ed1n d\u0129 \u0111\u00e3 thu \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u00e1nh nh\u00ecn m\u1eb7c d\u00f9 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng n\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n xem n\u00f3.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_gia_De_bi_nham_lan_cac_yeu_to_do_hoa_la_quang_cao_tren_di_dong\"><\/span>Qu\u1ea3ng c\u00e1o gi\u1ea3: D\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00ec k\u00edch c\u1ee1 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i r\u1ea5t nh\u1ecf, x\u1eed l\u00fd h\u00ecnh \u1ea3nh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 gi\u1ea3 \u0111\u1ecbnh th\u00e0nh ph\u1ea7n nh\u00fang b\u00ean trong l\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng. <\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 th\u1ee9 g\u00ec n\u1ed5i b\u1eadt so v\u1edbi v\u0103n b\u1ea3n xung quanh c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb xem l\u00e0 qu\u1ea3ng c\u00e1o, m\u1eb7c d\u00f9 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 th\u00edch h\u1ee3p v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c tr\u00ean trang \u0111ang kh\u00f4ng hi\u1ec3n th\u1ecb t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00f4i khi gi\u1ea3 \u0111\u1ecbnh sai r\u1eb1ng \u1ea3nh, \u0111\u1ed3 h\u1ecda ho\u1eb7c c\u00e1c th\u00e0nh ph\u1ea7n l\u1edbn n\u1ed5i b\u1eadt kh\u00e1c l\u00e0 qu\u1ea3ng c\u00e1o (\u0110i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra tr\u00ean m\u00e1y b\u00e0n, nh\u01b0ng ch\u00fang t\u00f4i l\u01b0u \u00fd n\u00f3 tr\u00ean di \u0111\u1ed9ng l\u1ea7n \u0111\u1ea7u trong nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.) L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u1ea3nh \u1edf tr\u00ean \u0111\u1ea7u b\u00e0i vi\u1ebft v\u00e0 sau \u0111\u1ea5y nhanh ch\u00f3ng cu\u1ed9n qua tr\u01b0\u1edbc khi ki\u1ec3m tra n\u00f3, v\u1edbi gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_ngan_quang_cao_khong_lam_hong_noi_dung_cua_ban\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u0103n qu\u1ea3ng c\u00e1o kh\u00f4ng l\u00e0m h\u1ecfng n\u1ed9i dung c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00e0i li\u1ec7u \u0111\u1ea7u ti\u00ean v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner c\u1ee7a ng\u01b0\u1eddi d\u00f9ng duy\u1ec7t web \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i ghi nh\u1eadn v\u00e0o n\u0103m 1997, th\u00f4ng qua ki\u1ec3u ki\u1ec3m tra t\u00ednh kh\u1ea3 d\u1ee5ng truy\u1ec1n th\u1ed1ng. Sau \u0111\u00f3, ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n l\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y nh\u01b0ng chi ti\u1ebft h\u01a1n v\u00e0o n\u0103m 2007, khi ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u l\u1edbn v\u1ec1 eyetracking (theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng).<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i v\u1eeba m\u1edbi ho\u00e0n th\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 eyetracking m\u1edbi v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner v\u1eabn l\u00e0 h\u00e0nh vi ph\u1ed5 bi\u1ebfn, nh\u01b0 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn trong b\u00e0i vi\u1ebft n\u00e0y. M\u00f9 banner hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn qua 3 th\u1eadp ni\u00ean. N\u00f3 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, v\u00e0, gi\u1ed1ng nh\u01b0 b\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o, n\u00f3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn m\u1ea5t s\u1edbm \u0111\u00e2u.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 c\u01a1 ch\u1ebf s\u1ed1ng s\u00f3t tr\u00ean web: nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 duy tr\u00ec m\u00e0 kh\u00f4ng c\u00f3 doanh thu qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1ef1 qu\u1ea3ng c\u00e1o ch\u00ednh b\u1ea3n th\u00e2n n\u00f3. V\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00f4i khi h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<p>V\u00ec th\u1ebf lo\u1ea1i b\u1ecf ch\u00fang ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i l\u00e0 khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u00f4i. Nh\u01b0ng c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i c\u00f3 c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung th\u00f4ng minh h\u01a1n. C\u1ee5 th\u1ec3, h\u00e3y l\u00e0m theo nguy\u00ean t\u1eafc sau:<\/p>\n\n\n\n<ol>\n<li>\u0110\u1eebng l\u00e0m n\u1ed9i dung tr\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o. Ch\u1ecdn m\u00e0u, \u0111\u1ecbnh d\u1ea1ng, n\u1ec1n v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung t\u1ed5ng th\u1ec3 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng l\u00e0m n\u00f3 tr\u00f4ng kh\u00e1c bi\u1ec7t v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang s\u1ebd l\u00e0m t\u0103ng n\u1ed5i b\u1eadt cho n\u00f3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng g\u00e2y ra hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c.<\/li>\n\n\n\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c ki\u1ec3m tra v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung quan tr\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u banner ho\u1eb7c c\u1ed9t ph\u1ea3i.<\/li>\n\n\n\n<li>\u0110\u1eebng tr\u1ed9n n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o trong c\u00f9ng khung nh\u00ecn.<\/li>\n<\/ol>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/www.nngroup.com\/articles\/banner-blindness-old-and-new-findings\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop<\/a>, t\u00e1c gi\u1ea3: Kara Pernice, website: Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ng\u00f3 l\u01a1 n\u1ed9i dung tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o, \u1edf g\u1ea7n qu\u1ea3ng c\u00e1o, ho\u1eb7c xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed th\u01b0\u1eddng chuy\u00ean d\u00f9ng cho qu\u1ea3ng c\u00e1o. Hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner qu\u1ea3ng c\u00e1o (banner blindness) l\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng web \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb l\u00e2u r\u1ed3i: &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner trong qu\u1ea3ng c\u00e1o: Ng\u01b0\u1eddi d\u00f9ng b\u1ecf ng\u01a1 qu\u1ea3ng c\u00e1o tr\u00ean Di \u0111\u1ed9ng v\u00e0 M\u00e1y b\u00e0n &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/mu-banner-trong-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner trong qu\u1ea3ng c\u00e1o: Ng\u01b0\u1eddi d\u00f9ng b\u1ecf ng\u01a1 qu\u1ea3ng c\u00e1o tr\u00ean Di \u0111\u1ed9ng v\u00e0 M\u00e1y b\u00e0n &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ng\u00f3 l\u01a1 n\u1ed9i dung tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o, \u1edf g\u1ea7n qu\u1ea3ng c\u00e1o, ho\u1eb7c xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed th\u01b0\u1eddng chuy\u00ean d\u00f9ng cho qu\u1ea3ng c\u00e1o. 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Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/10808"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=10808"}],"version-history":[{"count":1,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/10808\/revisions"}],"predecessor-version":[{"id":24352,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/10808\/revisions\/24352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/10827"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=10808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=10808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=10808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}