{"id":10732,"date":"2021-12-27T09:11:00","date_gmt":"2021-12-27T02:11:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=10732"},"modified":"2023-07-23T18:39:50","modified_gmt":"2023-07-23T11:39:50","slug":"chi-phi-tuong-tac","status":"publish","type":"post","link":"https:\/\/kiencang.net\/chi-phi-tuong-tac\/","title":{"rendered":"Chi ph\u00ed t\u01b0\u01a1ng t\u00e1c"},"content":{"rendered":"\n
\nT\u00f3m t\u1eaft<\/span><\/strong>: chi ph\u00ed t\u01b0\u01a1ng t\u00e1c (interaction cost) l\u00e0 t\u1ed5ng n\u1ed7 l\u1ef1c – bao g\u1ed3m tinh th\u1ea7n v\u00e0 th\u1ec3 ch\u1ea5t – m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i th\u1ef1c hi\u1ec7n trong t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t trang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<\/blockquote>\n\n\n\n
L\u00fd t\u01b0\u1edfng nh\u1ea5t, ch\u00fang ta mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ed9t trang v\u00e0 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi \u1edf \u0111\u00f3, ngay tr\u01b0\u1edbc m\u1eaft h\u1ecd. \u0110i\u1ec1u \u0111\u1ea5y c\u00f3 ngh\u0129a l\u00e0 chi ph\u00ed t\u01b0\u01a1ng t\u00e1c b\u1eb1ng zero<\/strong> v\u00e0 \u0111\u00e2y l\u00e0 ch\u00e9n th\u00e1nh trong l\u0129nh v\u1ef1c v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng.<\/p>\n\n\n\n
Th\u1eadt kh\u00f4ng may, chi ph\u00ed t\u01b0\u01a1ng t\u00e1c b\u1eb1ng zero hi\u1ebfm khi \u0111\u1ea1t \u0111\u01b0\u1ee3c, do h\u1ea7u h\u1ebft c\u00e1c website v\u00e0 \u1ee9ng d\u1ee5ng cung c\u1ea5p nhi\u1ec1u th\u1ee9 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mu\u1ed1n l\u00e0m. H\u1ea7u h\u1ebft th\u1eddi gian, ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm xung quanh, \u0111\u1ecdc, c\u00f3 th\u1ec3 cu\u1ed9n trang, t\u00ecm m\u1ed9t li\u00ean k\u1ebft tr\u00f4ng h\u1ee9a h\u1eb9n, click v\u00e0o \u0111\u00f3, \u0111\u1ee3i trang t\u1ea3i, v\u00e0 sau \u0111\u00f3 l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh tr\u00ean. <\/p>\n\n\n\n
\u0110\u00f4i khi m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi c\u00f3 th\u1ec3 b\u1eadt ra, hi\u1ec7n l\u00ean tr\u01b0\u1edbc m\u1ed9t c\u1eeda s\u1ed5 \u0111ang b\u1eadt, v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd sang c\u1eeda s\u1ed5 m\u1edbi v\u00e0 c\u00f3 l\u1ebd c\u0169ng xem l\u1ea1i c\u1eeda s\u1ed5 c\u0169 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c th\u00f4ng tin trong c\u1ea3 hai c\u1eeda s\u1ed5. <\/p>\n\n\n\n
Trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1ea7n ghi nh\u1edb th\u00f4ng tin tr\u00ean m\u1ed9t trang v\u00e0 \u00e1p d\u1ee5ng n\u00f3 tr\u00ean trang kh\u00e1c. T\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o th\u00e0nh chi ph\u00ed t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
C\u00e1c trang h\u1eefu d\u1ee5ng t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed t\u01b0\u01a1ng t\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong>. H\u1ecd t\u1ed1i thi\u1ec3u h\u00f3a:<\/p>\n\n\n\n
\n
- vi\u1ec7c \u0111\u1ecdc<\/a>;<\/li>\n\n\n\n
- cu\u1ed9n trang web<\/a>;<\/li>\n\n\n\n
- nh\u00ecn quanh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin li\u00ean quan;<\/li>\n\n\n\n
- hi\u1ec3u n\u1ed9i th\u00f4ng tin tr\u00ecnh b\u00e0y;<\/li>\n\n\n\n
- click ho\u1eb7c ch\u1ea1m (m\u00e0 kh\u00f4ng t\u1ea1o ra c\u00e1c l\u1ed7i);<\/li>\n\n\n\n
- g\u00f5 ph\u00edm;<\/li>\n\n\n\n
- t\u1ea3i trang v\u00e0 th\u1eddi gian ch\u1edd \u0111\u1ee3i;<\/li>\n\n\n\n
- d\u1ecbch chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd;<\/li>\n\n\n\n
- b\u1ed9 nh\u1edb t\u1ea3i – th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ghi nh\u1edb \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd;<\/li>\n<\/ul>\n\n\n\n
Nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng g\u00f3p kh\u00e1c nhau v\u00e0o t\u1ed5ng chi ph\u00ed t\u01b0\u01a1ng t\u00e1c. S\u1ef1 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi d\u00f9ng – l\u1ea5y v\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng b\u1ecb ch\u1ee9ng kh\u00f3 \u0111\u1ecdc c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong chuy\u1ec7n \u0111\u1ecdc h\u01a1n l\u00e0 click, trong khi ng\u01b0\u1eddi d\u00f9ng suy gi\u1ea3m v\u1eadn \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u1ea5y click kh\u00f3 kh\u0103n h\u01a1n [\u0111\u00e2y l\u00e0 c\u00e1c v\u00ed d\u1ee5 c\u1ef1c \u0111oan \u0111\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 n\u1eafm b\u1eaft v\u1ea5n \u0111\u1ec1 h\u01a1n – ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/span>]. <\/p>\n\n\n\n
Ch\u00fang c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o thi\u1ebft b\u1ecb – t\u1ea3i trang tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n k\u1ebft n\u1ed1i m\u1ea1ng t\u1ed1c \u0111\u1ed9 cao c\u00f3 th\u1ec3 th\u1ea5y b\u00ecnh th\u01b0\u1eddng, nh\u01b0ng t\u1ea3i m\u1ed9t trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 v\u00f4 c\u00f9ng ch\u1eadm ch\u1ea1p n\u1ebfu m\u1ea1ng ph\u1ee7 s\u00f3ng di \u0111\u1ed9ng b\u1ecb ch\u1eadm.<\/p>\n\n\n\n
Nhi\u1ec1u h\u01b0\u1edbng d\u1eabn v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c t\u1ed1i thi\u1ec3u h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n \u0111a d\u1ea1ng c\u1ee7a chi ph\u00ed t\u01b0\u01a1ng t\u00e1c. L\u1ea5y v\u00ed d\u1ee5, c\u00e1c lu\u1eadt vi\u1ebft cho web h\u1ea1 th\u1ea5p chi ph\u00ed \u0111\u1ecdc b\u1eb1ng c\u00e1ch khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng d\u1ea5u ch\u1ea5m tr\u00f2n v\u00e0 c\u00e1c c\u00e2u, \u0111o\u1ea1n ng\u1eafn g\u1ecdn v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n
\n\n\n\nM\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi ph\u00ed t\u01b0\u01a1ng t\u00e1c<\/h2>\n\n\n\n
H\u00e3y l\u1ea5y m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n. Gi\u1ea3 \u0111\u1ecbnh ch\u00fang ta mu\u1ed1n t\u00ecm xem t\u1eeb “ceremony” c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb \u0111\u00e2u. Ch\u00fang ta s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u00f3 t\u00ean Dictionary tr\u00ean n\u1ec1n Iphone cho nhi\u1ec7m v\u1ee5 n\u00e0y. <\/p>\n\n\n\n
Ch\u00fang ta b\u1ecf qua chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ecm \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u00fang ta b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch ngay l\u1eadp t\u1ee9c sau khi kh\u1edfi ch\u1ea1y \u1ee9ng d\u1ee5ng Dictionary.<\/p>\n\n\n
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