ph\u00e2n t\u00edch c\u1ee7a Google v\u1ec1 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (\u0111\u1ecbnh d\u1ea1ng PDF)<\/a> tr\u00ean m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed3 website. Nghi\u00ean c\u1ee9u mu\u1ed1n t\u00ecm ra xem c\u00f3 bao nhi\u00eau qu\u1ea3ng c\u00e1o “\u0111\u01b0\u1ee3c nh\u00ecn”, v\u1edbi kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 50% l\u01b0\u1ee3ng pixel c\u1ee7a qu\u1ea3ng c\u00e1o n\u1eb1m tr\u00ean m\u00e0n h\u00ecnh trong th\u1eddi gian m\u1ed9t gi\u00e2y. C\u00e1c qu\u1ea3ng c\u00e1o n\u1eb1m tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean nh\u1eadn \u0111\u01b0\u1ee3c 73% kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn, trong khi qu\u1ea3ng c\u00e1o ngay b\u00ean d\u01b0\u1edbi \u0111\u01b0\u1eddng bi\u00ean fold ch\u1ec9 c\u00f3 44% kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn. Trong nghi\u00ean c\u1ee9u c\u1ee7a Google, \u0111\u01b0\u1eddng bi\u00ean fold t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t 66% gi\u1eefa tr\u00ean v\u00e0 d\u01b0\u1edbi, con s\u1ed1 n\u00f3i l\u00ean c\u00f3 bao nhi\u00eau qu\u1ea3ng c\u00e1o \u1edf tr\u00ean \u0111\u01b0\u1eddng bi\u00ean fold \u0111\u01b0\u1ee3c xem nhi\u1ec1u h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o \u1edf b\u00ean d\u01b0\u1edbi \u0111\u01b0\u1eddng bi\u00ean fold.<\/p>\n\n\n\nT\u1ea1i sao Google \u0111o \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u01b0\u1eddn bi\u00ean fold l\u00e0 66% trong khi ch\u00fang t\u00f4i \u0111o \u0111\u01b0\u1ee3c n\u00f3 l\u00e0 102%? \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0 v\u00ec c\u00f3 hai s\u1ed1 li\u1ec7u kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Google \u0111o xem li\u1ec7u c\u00f3 qu\u1ea3ng c\u00e1o n\u00e0o hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh hay kh\u00f4ng, do \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y n\u00f3, n\u1ebfu h\u1ecd t\u00ecnh c\u1edd nh\u00ecn v\u00e0o ch\u1ed7 \u0111\u00f3. Ch\u00fang t\u00f4i l\u1ea1i \u0111o xem li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ef1c s\u1ef1 nh\u00ecn<\/em> v\u00e0o m\u00e0n h\u00ecnh hay kh\u00f4ng v\u00e0 h\u1ecd d\u00e0nh bao nhi\u00eau th\u1eddi gian khi nh\u00ecn.<\/p>\n\n\n\nHai nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng n\u00e0y cho th\u1ea5y c\u00e1c \u01b0\u1edbc t\u00ednh kh\u00e1c nhau \u0111\u00f4i ch\u00fat v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u01b0\u1eddng bi\u00ean fold \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng c\u1ea3 hai con s\u1ed1 \u0111\u1ec1u l\u1edbn: ch\u00fang ta \u0111ang kh\u00f4ng n\u00f3i v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t 5% ho\u1eb7c 10% gi\u1eefa th\u00f4ng tin n\u1eb1m tr\u00ean v\u00e0 n\u1eb1m d\u01b0\u1edbi \u0111\u01b0\u1eddng bi\u00ean fold. S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 66%-102%<\/strong>. N\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t con s\u1ed1 duy nh\u1ea5t \u0111\u1ea1i di\u1ec7n nh\u01b0 m\u1ed9t \u01b0\u1edbc t\u00ednh t\u1ed1t nh\u1ea5t, h\u00e3y l\u1ea5y con s\u1ed1 \u1edf gi\u1eefa kho\u1ea3ng gi\u1eefa: trung b\u00ecnh c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t 84% v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i x\u1eed v\u1edbi n\u1ed9i dung \u1edf tr\u00ean v\u00e0 d\u01b0\u1edbi \u0111\u01b0\u1eddng bi\u00ean fold<\/strong>. Qu\u00e1 l\u1edbn. H\u00e3y tin v\u00e0o \u0111\u01b0\u1eddng bi\u00ean fold. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u1edf \u0111\u00f3.<\/p>\n\n\n\nNg\u01b0\u1eddi d\u00f9ng kh\u00f4ng cu\u1ed9n chu\u1ed9t \u0111\u1ec3 cho vui. H\u1ecd cu\u1ed9n chu\u1ed9t c\u00f3 m\u1ee5c \u0111\u00edch. V\u00ec th\u1ebf n\u1ebfu b\u00e0n v\u1ec1 fold m\u00e0 kh\u00f4ng \u0111\u1eb7t s\u1ef1 t\u1eadp trung v\u00e0o \u0111i\u1ec1u g\u00ec xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean tr\u00ean trang, th\u00ec kh\u00f4ng th\u1ec3 n\u00f3i chuy\u1ec7n ti\u1ebfp \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft: The Fold Manifesto: Why the Page Fold Still Matters<\/a>, t\u00e1c gi\u1ea3: Amy Schade, trang web: Neilsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"T\u00f3m t\u1eaft: Nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a trang v\u00e0 nh\u1eefng g\u00ec \u1ea9n \u1edf b\u00ean d\u01b0\u1edbi s\u1ebd lu\u00f4n lu\u00f4n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng – b\u1ea5t k\u1ec3 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh ra sao. T\u00ednh trung b\u00ecnh, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i x\u1eed v\u1edbi th\u00f4ng tin \u1edf tr\u00ean v\u00e0 …<\/p>\n","protected":false},"author":1,"featured_media":10693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"yoast_head":"\n
Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 • Ki\u1ebfn c\u00e0ng<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n","yoast_head_json":{"title":"Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 • Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/man-hinh-dau-tien\/","og_locale":"vi_VN","og_type":"article","og_title":"Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 • Ki\u1ebfn c\u00e0ng","og_description":"T\u00f3m t\u1eaft: Nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a trang v\u00e0 nh\u1eefng g\u00ec \u1ea9n \u1edf b\u00ean d\u01b0\u1edbi s\u1ebd lu\u00f4n lu\u00f4n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng – b\u1ea5t k\u1ec3 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh ra sao. T\u00ednh trung b\u00ecnh, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i x\u1eed v\u1edbi th\u00f4ng tin \u1edf tr\u00ean v\u00e0 …","og_url":"https:\/\/kiencang.net\/man-hinh-dau-tien\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2018-08-23T10:47:04+00:00","article_modified_time":"2023-07-23T12:00:01+00:00","og_image":[{"width":1404,"height":768,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/fold-la-gi.jpg","type":"image\/jpeg"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"11 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/man-hinh-dau-tien\/","url":"https:\/\/kiencang.net\/man-hinh-dau-tien\/","name":"Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 • Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2018-08-23T10:47:04+00:00","dateModified":"2023-07-23T12:00:01+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/man-hinh-dau-tien\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/man-hinh-dau-tien\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/man-hinh-dau-tien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. 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