{"id":10689,"date":"2018-08-23T10:47:04","date_gmt":"2018-08-23T10:47:04","guid":{"rendered":"https:\/\/kiencang.net\/?p=10689"},"modified":"2023-07-23T19:00:01","modified_gmt":"2023-07-23T12:00:01","slug":"man-hinh-dau-tien","status":"publish","type":"post","link":"https:\/\/kiencang.net\/man-hinh-dau-tien\/","title":{"rendered":"Tuy\u00ean ng\u00f4n v\u1ec1 \u0111\u01b0\u1eddng fold: T\u1ea1i sao m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1"},"content":{"rendered":"\n

T\u00f3m t\u1eaft:<\/strong><\/span> Nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a trang v\u00e0 nh\u1eefng g\u00ec \u1ea9n \u1edf b\u00ean d\u01b0\u1edbi s\u1ebd lu\u00f4n lu\u00f4n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng – b\u1ea5t k\u1ec3 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh ra sao. T\u00ednh trung b\u00ecnh, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i x\u1eed v\u1edbi th\u00f4ng tin \u1edf tr\u00ean v\u00e0 \u1edf d\u01b0\u1edbi \u0111\u01b0\u1eddng bi\u00ean fold l\u00e0 84%.<\/p>\n\n\n\n

K\u00edch c\u1ee1 m\u00e0n h\u00ecnh li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi nh\u1eefng k\u00edch c\u1ee1 \u0111\u00f3, h\u01a1n l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u00edch c\u1ee1 kh\u00f4ng \u0111\u1ed5i. Khi c\u00e1c kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi thi\u1ebft k\u1ebf, gi\u1edbi l\u1eadp tr\u00ecnh vi\u00ean, ho\u1eb7c d\u00e2n marketing \u0111\u1ec1 c\u1eadp v\u1ec1 n\u1ed9i dung “tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean\/above the fold” – m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c vay m\u01b0\u1ee3n t\u1eeb ng\u00e0nh b\u00e1o in v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean web m\u00e0 kh\u00f4ng c\u1ea7n cu\u1ed9n chu\u1ed9t – li\u1ec7u n\u00f3 c\u00f3 t\u1ea1o ra b\u1ea5t k\u1ef3 \u00fd ngh\u0129a n\u00e0o kh\u00f4ng?<\/strong><\/p>\n\n\n\n

Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>. Trong khi “above the fold” \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch kh\u00e1 tho\u00e1t l\u00e0 “tr\u00ean m\u00ecnh \u0111\u1ea7u ti\u00ean”, th\u00ec fold, t\u1ee9c l\u00e0 ch\u1ec9 ranh gi\u1edbi gi\u1eefa ph\u1ea7n \u0111ang hi\u1ec3n th\u1ecb v\u00e0 ph\u1ea7n ph\u1ea3i cu\u1ed9n chu\u1ed9t m\u1edbi th\u1ea5y n\u1ed9i dung th\u00ec m\u00ecnh v\u1eabn ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb ti\u1ebfng Vi\u1ec7t th\u00edch h\u1ee3p, do v\u1eady trong b\u1ea3n d\u1ecbch n\u00e0y v\u1eabn gi\u1eef nguy\u00ean t\u1eeb ch\u1ec9 kh\u00e1i ni\u1ec7m \u0111\u00f3 \u1edf d\u1ea1ng ti\u1ebfng Anh.<\/span><\/p>\n\n\n\n

C\u00f3. Fold v\u1eabn t\u1ed3n t\u1ea1i v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng<\/strong>. Ngay c\u1ea3 khi v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a Fold s\u1ebd kh\u00e1c nhau gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb, n\u00f3 v\u1eabn t\u1ed3n t\u1ea1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u00f9ng tr\u00ean t\u1eebng thi\u1ebft b\u1ecb m\u00e0n h\u00ecnh c\u1ee5 th\u1ec3. X\u00e9t t\u1eeb quan \u0111i\u1ec3m k\u1ef9 thu\u1eadt, fold cho h\u1ea7u h\u1ebft c\u00e1c k\u00edch c\u1ee1 thi\u1ebft b\u1ecb ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c th\u1ed1ng k\u00ea v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 v\u1ec1 thi\u1ebft b\u1ecb v\u00e0 tr\u00ecnh duy\u1ec7t. M\u1ed9t thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng c\u00f3 th\u1ec3 c\u00f3 2, 3, 4 ho\u1eb7c nhi\u1ec1u fold kh\u00e1c nhau, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng thi\u1ebft b\u1ecb v\u00e0 k\u00edch c\u1ee1 m\u00e0n h\u00ecnh m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u. M\u1ed7i thi\u1ebft b\u1ecb nh\u1eafm \u0111\u1ebfn c\u00f3 fold c\u1ee7a ri\u00eang n\u00f3 \u0111\u1ec3 xem x\u00e9t.<\/p>\n\n\n\n

Nh\u01b0ng fold kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ec9 s\u1ed1 c\u00e2n \u0111ong \u0111o \u0111\u1ebfm, fold c\u00f2n l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng<\/strong>. Fold tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 b\u1edfi v\u00ec nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang l\u00e0 v\u1ea5n \u0111\u1ec1. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd cu\u1ed9n chu\u1ed9t, nh\u01b0ng gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 ch\u1ec9 \u0111\u00fang khi nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n tr\u00ean fold (t\u1ee9c l\u00e0 m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean) \u0111em l\u1ea1i s\u1ef1 h\u1ee9a h\u1eb9n \u0111\u1ee7 t\u1ea7m (promising enough). C\u00e1i hi\u1ec3n th\u1ecb tr\u00ean trang m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o l\u00e0 c\u00e1i s\u1ebd khuy\u1ebfn kh\u00edch ch\u00fang ta cu\u1ed9n chu\u1ed9t<\/strong>. \u0110i\u1ec1u n\u00e0y \u0111\u00fang tr\u00ean b\u1ea5t c\u1ee9 k\u00edch c\u1ee1 m\u00e0n h\u00ecnh n\u00e0o, tr\u00ean di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, ho\u1eb7c m\u00e1y \u0111\u1ec3 b\u00e0n: b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u1ea9n b\u00ean d\u01b0\u1edbi v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd ch\u1ec9 kh\u00e1m ph\u00e1 n\u00f3 n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y \u0111i\u1ec1u \u0111\u1ea5y \u0111\u00e1ng b\u1ecf c\u00f4ng.<\/p>\n\n\n\n

N\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a chi ph\u00ed t\u01b0\u01a1ng t\u00e1c<\/a>:<\/p>\n\n\n\n