{"id":10632,"date":"2021-12-12T09:51:00","date_gmt":"2021-12-12T02:51:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=10632"},"modified":"2022-03-11T21:24:52","modified_gmt":"2022-03-11T14:24:52","slug":"nguoi-dung-va-quang-cao","status":"publish","type":"post","link":"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/","title":{"rendered":"5 y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong><\/span>: T\u00f4n tr\u1ecdng c\u00e1c mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (user expectations) v\u00e0 c\u00e1c ph\u00e1t hi\u1ec7n li\u00ean quan \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> (usability heuristics) s\u1ebd \u0111\u1ea3m b\u1ea3o n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i li\u1ec1n m\u1ea1ch v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (brand image) kh\u00f4ng b\u1ecb ph\u00e1 v\u1ee1.<\/p>\n\n\n\n<p>Th\u1eadt c\u00f4ng b\u1eb1ng khi n\u00f3i r\u1eb1ng \u00fd ki\u1ebfn c\u1ee7a c\u00f4ng ch\u00fang l\u00e0 kh\u00f4ng \u1ee7ng h\u1ed9 h\u1ea7u h\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn &#8211; <a href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/\">nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i x\u00e1c nh\u1eadn \u0111i\u1ec1u \u0111\u00f3<\/a>. <\/p>\n\n\n\n<p>Trong m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, ch\u00fang t\u00f4i thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i cho c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 hi\u1ec3u h\u01a1n \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 t\u1ea1o th\u00e0nh ho\u1eb7c ph\u00e1 v\u1ee1 tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. T\u1eeb 300 ph\u1ea3n h\u1ed3i ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c, bao g\u1ed3m ph\u1ea7n l\u1edbn l\u00e0 c\u00e1c nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c, k\u1ebft h\u1ee3p v\u1edbi ki\u1ebfn th\u1ee9c ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb b\u00e0i tr\u00ecnh b\u00e0y c\u1ee7a Christian Rohrer v\u00e0 John Boyd t\u1ea1i H\u1ed9i ngh\u1ecb Tr\u1ea3i nghi\u1ec7m Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Nielsen Norman Group n\u0103m 2004, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c n\u0103m y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>Tu\u00e2n th\u1ee7 ch\u00fang s\u1ebd l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1edbt kh\u00f3 ch\u1ecbu v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c kh\u00e1ch h\u00e0ng th\u00edch b\u1ea1n:<\/p>\n\n\n\n<ul><li>Quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (user control).<\/li><li>S\u1ef1 h\u00e0i l\u00f2ng t\u1ee9c th\u00ec (instant gratification).<\/li><li>V\u1ecb tr\u00ed (placement).<\/li><li>C\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c (predictability).<\/li><li>Li\u00ean quan (relevance).<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f289c7f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f289c7f\"  type=\"checkbox\" id=\"item-6577d5f289c7f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Quyen_tu_chu_cua_nguoi_dung\" title=\"Quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\">Quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Su_hai_long_ngay_lap_tuc\" title=\"S\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c\">S\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Vi_tri\" title=\"V\u1ecb tr\u00ed\">V\u1ecb tr\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Du_doan_truoc_duoc\" title=\"D\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c\">D\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Muc_do_lien_quan\" title=\"M\u1ee9c \u0111\u1ed9 li\u00ean quan\">M\u1ee9c \u0111\u1ed9 li\u00ean quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Vi_pham_yeu_cau_cua_nguoi_dung_lam_gia_tang_phien_toai\" title=\"Vi ph\u1ea1m y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0m gia t\u0103ng phi\u1ec1n to\u00e1i\">Vi ph\u1ea1m y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0m gia t\u0103ng phi\u1ec1n to\u00e1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quyen_tu_chu_cua_nguoi_dung\"><\/span>Quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trong m\u01b0\u1eddi kh\u00e1m ph\u00e1 v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng l\u00e0 quy\u1ec1n t\u1ef1 ch\u1ee7 v\u00e0 t\u1ef1 do c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd, m\u1ecdi ng\u01b0\u1eddi ph\u00e0n n\u00e0n r\u1eb1ng khi qu\u1ea3ng c\u00e1o n\u1eafm quy\u1ec1n t\u01b0\u01a1ng t\u00e1c v\u00e0 \u00e9p h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng (v\u00ed d\u1ee5 nh\u01b0 xem video qu\u1ea3ng c\u00e1o) ng\u01b0\u1ee3c l\u1ea1i v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>Tr\u00e1i l\u1ea1i, h\u1ecd th\u1ec3 hi\u1ec7n c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c h\u01a1n khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t t\u00f9y thu\u1ed9c v\u00e0o h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd ho\u1eb7c khi h\u1ecd c\u00f3 l\u1ef1a ch\u1ecdn tho\u00e1t ra kh\u1ecfi t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng click v\u00e0o n\u00fat play \u0111\u1ec3 xem video v\u00e0 video b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y b\u1edbt phi\u1ec1n ph\u1ee9c h\u01a1n so v\u1edbi vi\u1ec7c video ch\u1ea1y t\u1ef1 \u0111\u1ed9ng (autoplay). Th\u00eam v\u00e0o \u0111\u00f3, c\u00f3 t\u00f9y ch\u1ecdn b\u1ecf qua ho\u1eb7c lo\u1ea1i b\u1ecf (skip or dismiss) qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb \u0111em l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c l\u00e0 h\u1ecd l\u00e0m ch\u1ee7.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd, khi ki\u1ec3u qu\u1ea3ng c\u00e1o modal, c\u00e1i v\u1ed1n l\u1ea5y m\u1ea5t quy\u1ec1n t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00e0m gi\u00e1n \u0111o\u1ea1n nhi\u1ec7m v\u1ee5 hi\u1ec7n t\u1ea1i, b\u1eb1ng vi\u1ec7c y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o &#8211; ho\u1eb7c l\u00e0 lo\u1ea1i b\u1ecf n\u00f3 ho\u1eb7c l\u00e0 \u0111\u00e1p \u1ee9ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o &#8211; v\u00ec l\u00fd do \u0111\u00f3 m\u00e0 modal n\u1eb1m trong nh\u00f3m qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nhi\u1ec1u nh\u1ea5t tr\u00ean c\u1ea3 di \u0111\u1ed9ng v\u00e0 m\u00e1y b\u00e0n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/h3>\n\n\n\n<ul><li><em>&#8220;Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 (\u0111\u01a1n gi\u1ea3n l\u00e0) click v\u00e0o \u0111\u1ec3 \u0111\u00f3ng n\u00f3 l\u1ea1i v\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i nh\u00ecn th\u1ea5y ch\u00fang th\u00eam l\u1ea7n n\u00e0o n\u1eefa trong khi \u0111ang duy\u1ec7t web.&#8221;<\/em><\/li><li><em>&#8220;T\u00f4i th\u00edch c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng che m\u1ea5t n\u1ed9i dung. T\u00f4i c\u00f3 th\u1ec3 li\u1ebfc m\u1eaft sang ph\u00eda c\u1ed9t v\u00e0 quy\u1ebft \u0111\u1ecbnh xem t\u00f4i c\u00f3 mu\u1ed1n m\u1edf ch\u00fang hay kh\u00f4ng, nh\u01b0ng t\u00f4i s\u1ebd c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i n\u1ebfu t\u00f4i kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn \u0111\u00f3.&#8221;<\/em><\/li><li><em>&#8220;T\u00f4i gh\u00e9t ph\u1ea3i \u0111\u00f3ng c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm n\u1ed9i dung tr\u00ean web. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng li\u00ean quan &#8211; T\u00f4i kh\u00f4ng y\u00eau c\u1ea7u \u0111i\u1ec1u \u0111\u00f3 v\u00e0 t\u00f4i th\u1eadm ch\u00ed c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng th\u00edch c\u00e1c c\u00f4ng ty nh\u01b0 v\u1eady h\u01a1n.&#8221;<\/em><\/li><li><em>&#8220;T\u00f4i \u0111\u1eb7c bi\u1ec7t gh\u00e9t c\u00e1c qu\u1ea3ng c\u00e1o \u00e9p bu\u1ed9c t\u00f4i ph\u1ea3i xem&#8230;&#8221;<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_hai_long_ngay_lap_tuc\"><\/span>S\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c ph\u1ea3n h\u1ed3i th\u01b0\u1eddng than phi\u1ec1n v\u1ec1 c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0m &#8220;tr\u00ec ho\u00e3n&#8221; ho\u1eb7c &#8220;ch\u1eb7n&#8221; kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0o n\u1ed9i dung h\u1ecd mu\u1ed1n xem. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady bao g\u1ed3m qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi xem video, qu\u1ea3ng c\u00e1o ki\u1ec3u modal, ho\u1eb7c qu\u1ea3ng c\u00e1o <a href=\"https:\/\/kiencang.net\/website-cham\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/a>. <\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ecf qua qu\u1ea3ng c\u00e1o c\u1ea3n tr\u1edf \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung ch\u00ednh. Th\u00eam v\u00e0o \u0111\u00f3 th\u1eddi gian t\u1ea3i trang v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i n\u1ed9i dung b\u1ecb tr\u00ec ho\u00e3n l\u00e0m chuy\u1ec3n h\u01b0\u1edbng ch\u00fa \u00fd ra kh\u1ecfi nhi\u1ec7m v\u1ee5 ch\u00ednh, gia t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c (cognitive load), gia t\u0103ng th\u1eddi gian gi\u1eefa t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i, v\u00e0 th\u01b0\u1eddng kh\u00f4ng h\u1ed7 tr\u1ee3 cho nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/h3>\n\n\n\n<ul><li><em>&#8220;B\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0m cho trang kh\u00f3 kh\u0103n khi t\u1ea3i ho\u1eb7c \u0111\u1ecdc \u0111\u1ec1u phi\u1ec1n ph\u1ee9c.&#8221;<\/em><\/li><li><em>&#8220;Video qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc video b\u1ea1n mu\u1ed1n xem th\u00ec c\u0169ng \u0111\u01b0\u1ee3c th\u00f4i mi\u1ec5n l\u00e0 ch\u00fang c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn \u0111\u1ec3 b\u1ecf qua sau khi \u0111\u00e3 xem nhi\u1ec1u gi\u00e2y r\u1ed3i.&#8221;<\/em><\/li><li><em>&#8220;T\u00f4i \u0111\u1eb7c bi\u1ebft gh\u00e9t c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0o ch\u1ea1y m\u00e0 kh\u00f4ng cho ph\u00e9p t\u00f4i \u0111\u00f3ng trong v\u00f2ng 5 gi\u00e2y.&#8221;<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri\"><\/span>V\u1ecb tr\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 n\u00e0y li\u00ean quan \u0111\u1ebfn n\u1ed9i dung v\u1eadt l\u00fd b\u1ecb che m\u1ea5t. L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t qu\u1ea3ng c\u00e1o ki\u1ec3u modal v\u1edbi n\u1ec1n t\u1ed1i s\u1ebd che khu\u1ea5t n\u1ed9i dung ch\u00ednh, v\u00e0 m\u1ed9t banner ghim s\u1ebd chi\u1ebfm d\u1ee5ng nhi\u1ec1u pixel v\u1eadt l\u00fd c\u1ee7a trang, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u1ea9y th\u00f4ng tin xu\u1ed1ng b\u00ean d\u01b0\u1edbi <a href=\"https:\/\/kiencang.net\/man-hinh-dau-tien\/\">m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/a> (below the fold) &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. <\/p>\n\n\n\n<p>Tr\u00e1i l\u1ea1i, qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i (right rail) kh\u00f4ng l\u00e0m c\u1ea3n tr\u1edf vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung ch\u00ednh, v\u00e0 n\u00f3 \u1edf v\u1ecb tr\u00ed th\u00f4ng th\u01b0\u1eddng d\u00e0nh cho qu\u1ea3ng c\u00e1o. C\u00e1c ph\u1ea3n h\u1ed3i th\u01b0\u1eddng ph\u00e0n n\u00e0n v\u1ec1 vi\u1ec7c qu\u1ea3ng c\u00e1o chi\u1ebfm d\u1ee5ng &#8220;kh\u00f4ng gian&#8221; ho\u1eb7c &#8220;bao ph\u1ee7&#8221; l\u1ea5y n\u1ed9i dung \u01b0a th\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/h3>\n\n\n\n<ul><li><em>&#8220;T\u00f4i gh\u00e9t qu\u1ea3ng c\u00e1o g\u00e2y r\u1ed1i. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ea7n ph\u1ea3i kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m phi\u1ec1n nhi\u1ec1u h\u01a1n so v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o t\u1ea1p ch\u00ed ti\u00eau chu\u1ea9n. \u0110i\u1ec1u \u1ea5y ngh\u0129a l\u00e0 n\u00f3 ph\u1ea3i kh\u00f4ng c\u00f3 flash (\u1ea3nh \u0111\u1ed9ng), t\u00f9y thu\u1ed9c v\u00e0o h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng, ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u1ea7n gi\u1eefa b\u00e0i vi\u1ebft. N\u1ebfu n\u00f3 chuy\u1ec3n sang c\u00e1c c\u1ed9t ho\u1eb7c \u1edf b\u00ean d\u01b0\u1edbi th\u00ec s\u1ebd t\u1ed1t nh\u1ea5t.&#8221;<\/em><\/li><li><em>&#8220;T\u00f4i th\u00edch c\u00e1c li\u00ean k\u1ebft \u1edf b\u00ean c\u1ed9t v\u00e0 \u1edf cu\u1ed1i trang web t\u00f4i xem. T\u00f4i kh\u00f4ng bi\u1ebft l\u00fd do t\u1ea1i sao, nh\u01b0ng t\u00f4i th\u00edch ch\u00fang v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 t\u00f4i s\u1ebd click v\u00e0o v\u00e0 kh\u00e1m ph\u00e1 ch\u00fang nhi\u1ec1u h\u01a1n so v\u1edbi b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o kh\u00e1c.&#8221;<\/em><\/li><li><em>&#8220;V\u00ec qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u kh\u00f3 ch\u1ecbu c\u1ea7n thi\u1ebft(*), ch\u00fang ph\u1ea3i t\u1ed3n t\u1ea1i th\u00f4i. T\u00f4i c\u00f3 th\u1ec3 tha th\u1ee9 cho c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed c\u1ed9t ph\u1ea3i m\u00e0n h\u00ecnh, v\u00e0 \u1edf d\u1ea1ng t\u0129nh. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf gi\u1eefa Facebook c\u0169ng \u0111\u01b0\u1ee3c, tr\u1eeb khi t\u00f4i th\u1ea5y qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3 l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u.&#8221;<\/em><\/li><\/ul>\n\n\n\n<p>(*) Nguy\u00ean v\u0103n l\u00e0 necessary evil (\u0111i\u1ec1u \u00e1c c\u1ea7n thi\u1ebft).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Du_doan_truoc_duoc\"><\/span>D\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00ednh d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 \u0111\u00e1p \u1ee9ng c\u1ee7a m\u1ed9t trang (v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn c\u1ea3m gi\u00e1c v\u1ec1 kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng). <\/p>\n\n\n\n<p>Th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn c\u00e1c video b\u1eaft \u0111\u1ea7u b\u1eadt t\u1ef1 \u0111\u1ed9ng khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ed9t trang m\u1edbi (v\u00ec th\u1ebf n\u00f3 vi ph\u1ea1m mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (users&#8217; expectations) l\u00e0 audio s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c b\u1eadt sau khi h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00fat play m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng), ho\u1eb7c v\u0103n b\u1ea3n b\u1ecb x\u00e1o tr\u1ed9n xung quanh \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho qu\u1ea3ng c\u00e1o v\u1eeba \u0111\u01b0\u1ee3c t\u1ea3i.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u b\u00ecnh ch\u1ecdn c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c cao v\u00e0 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng n\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5 xu\u1ea5t hi\u1ec7n trong c\u1ed9t ph\u1ea3i) \u00edt b\u1ecb gh\u00e9t h\u01a1n so v\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/h3>\n\n\n\n<ul><li><em>&#8220;T\u00f4i gh\u00e9t qu\u1ea3ng c\u00e1o b\u1eadt ra (pop up) gi\u1eefa trang trong khi t\u00f4i chu\u1ea9n b\u1ecb \u0111\u1ecdc, n\u00f3 l\u00e0m cho t\u00f4i kh\u00f4ng bi\u1ebft l\u00e0 m\u00ecnh \u0111\u00e3 \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2u r\u1ed3i (lose my place).&#8221;<\/em><\/li><li><em>&#8220;\u00cdt phi\u1ec1n to\u00e1i nh\u1ea5t l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng g\u00e2y b\u1ea5t k\u1ef3 ti\u1ebfng \u1ed3n n\u00e0o, ho\u1eb7c kh\u1edbp kh\u00edt t\u1ed1t v\u1edbi b\u1ea3ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.&#8221;<\/em><\/li><li><em>&#8220;Video \u0111\u1ed9t nhi\u00ean \u0111\u01b0\u1ee3c b\u1eadt khi b\u1ea1n truy c\u1eadp m\u1ed9t trang c\u00f3 th\u1ec3 r\u1ea5t phi\u1ec1n to\u00e1i, v\u00e0 g\u00e2y s\u1ed1c. Ch\u00fang c\u0169ng l\u00e0m b\u1ea1n c\u1ea3m th\u1ea5y l\u00fang t\u00fang n\u1ebfu b\u1ea1n \u0111ang \u1edf n\u01a1i c\u00f4ng c\u1ed9ng v\u00e0 volume th\u00ec \u0111ang kh\u00f4ng t\u1eaft.&#8221;<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_do_lien_quan\"><\/span>M\u1ee9c \u0111\u1ed9 li\u00ean quan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chuy\u1ec7n li\u1ec7u m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau ho\u1eb7c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng. Qu\u1ea3ng c\u00e1o li\u00ean quan cho c\u1ea3m gi\u00e1c \u00edt g\u00e2y phi\u1ec1n nhi\u1ec5u h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o ch\u1eb3ng li\u00ean quan g\u00ec. <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng d\u1ef1a tr\u00ean h\u00e0nh vi &#8220;th\u00edch&#8221; tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng &#8211; c\u00e1i l\u00e0m gia t\u0103ng kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o s\u1ebd t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Tuy v\u1eady hi\u1ec7u \u1ee9ng n\u00e0y c\u0169ng ch\u1ec9 \u0111\u00fang khi n\u00f3 \u1edf m\u1ed9t ng\u01b0\u1ee1ng nh\u1ea5t \u0111\u1ecbnh m\u00e0 th\u00f4i. C\u00e1c qu\u1ea3ng c\u00e1o &#8220;qu\u00e1&#8221; ph\u00f9 h\u1ee3p c\u00f3 xu h\u01b0\u1edbng l\u00e0m ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y &#8220;r\u00f9ng m\u00ecnh&#8221; v\u00e0 b\u1ecb x\u00e2m ph\u1ea1m (creepy and intrusive), v\u00e0 l\u00e0m m\u1ea5t gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn. <\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu c\u00e1c qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 t\u00ednh li\u00ean quan m\u1ed9t l\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i li\u00ean quan d\u00e0i h\u1ea1n (l\u1ea5y v\u00ed d\u1ee5 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t mua ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u00edch s\u1ea3n ph\u1ea9m \u0111\u00f3 n\u1eefa), gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o (v\u00e0 th\u01b0\u01a1ng hi\u1ec7u) s\u1ebd b\u1ecb gi\u1ea3m b\u1edbt. Ch\u1eb3ng h\u1ea1n c\u00e1c qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i cho c\u00e1c \u0111\u00f4i gi\u00e0y m\u00e0 b\u1ea1n th\u1ea5y kh\u1eafp n\u01a1i tr\u00ean web s\u1ebd s\u1edbm tr\u1edf n\u00ean phi\u1ec1n to\u00e1i, v\u00e0 sau m\u1ed9t v\u00e0i tu\u1ea7n n\u00f3 s\u1ebd chuy\u1ec3n th\u00e0nh c\u1ea3m x\u00fac ph\u1eabn n\u1ed9.<\/p>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft li\u00ean quan, theo \u0111\u1ecbnh ngh\u0129a l\u00e0 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd, ch\u00fang \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 <em>\u00edt b\u1ecb gh\u00e9t nh\u1ea5t<\/em> trong c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o &#8211; c\u1ea3 tr\u00ean di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/h3>\n\n\n\n<ul><li><em>&#8220;V\u00e0 t\u00f4i bi\u1ebft r\u1ea5t nhi\u1ec1u ngh\u0129 n\u00f3 kh\u00e1 l\u00e0 r\u00f9ng m\u00ecnh khi nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y hi\u1ec3n th\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n v\u1eeba t\u00ecm ki\u1ebfm, nh\u01b0ng t\u00f4i l\u1ea1i th\u00edch \u0111i\u1ec1u \u0111\u00f3!&#8221;<\/em><\/li><li><em>&#8220;\u2026T\u00f4i l\u00fac n\u00e0o c\u0169ng nh\u1eadn ra l\u00e0 n\u00f3 kh\u00f4ng c\u1ea7n thi\u1ebft khi t\u00f4i th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o cho ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i t\u00ecm ki\u1ebfm, t\u1ed1t h\u01a1n l\u00e0 h\u1ecd n\u00ean cho t\u00f4i th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.&#8221;<\/em><\/li><li><em>&#8220;\u0110i\u1ec1u t\u00f4i GH\u00c9T l\u00e0 m\u1ed9t s\u1ed1 c\u00e1i b\u1ea1n t\u00ecm ki\u1ebfm sau \u0111\u1ea5y l\u1ea1i b\u1eadt l\u00ean \u1edf d\u1ea1ng pop up tr\u00ean c\u00e1c website kh\u00e1c. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m h\u1ecfng Gi\u00e1ng Sinh!&#8221;<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_pham_yeu_cau_cua_nguoi_dung_lam_gia_tang_phien_toai\"><\/span>Vi ph\u1ea1m y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0m gia t\u0103ng phi\u1ec1n to\u00e1i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf ph\u00eda tr\u00ean, d\u1ef1a v\u00e0o c\u00e1c b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c 5 y\u1ebfu t\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng cao nh\u1ea5t l\u00e0m ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i. <\/p>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/\">C\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o b\u1ecb c\u0103m gh\u00e9t nh\u1ea5t<\/a> trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i vi ph\u1ea1m \u00edt nh\u1ea5t 3 trong s\u1ed1 5 y\u1ebfu t\u1ed1 n\u00e0y. L\u1ea5y v\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o ki\u1ec3u modal l\u1ea5y m\u1ea5t quy\u1ec1n t\u1ef1 ch\u1ee7 b\u1eb1ng c\u00e1ch l\u00e0m gi\u00e1n \u0111o\u1ea1n nhi\u1ec7m v\u1ee5 hi\u1ec7n t\u1ea1i v\u00e0 b\u1eaft bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 b\u1ecf qua ch\u00fang. V\u1ecb tr\u00ed c\u1ee7a ch\u00fang c\u0169ng che ph\u1ee7 m\u1ea5t n\u1ed9i dung c\u1ea7n xem v\u00e0 th\u01b0\u1eddng kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o video b\u1eadt t\u1ef1 \u0111\u1ed9ng vi ph\u1ea1m s\u1ef1 mong ch\u1edd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n &#8211; \u00e2m thanh t\u1ef1 d\u01b0ng \u0111\u01b0\u1ee3c b\u1eadt, g\u00e2y ng\u1ea1c nhi\u00ean v\u00e0 l\u00e0m ng\u01b0\u1eddi d\u00f9ng b\u1ed1i r\u1ed1i.&nbsp; Th\u01b0\u1eddng th\u00ec n\u00f3 bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u00ecm ki\u1ebfm xung quanh xem ngu\u1ed3n \u00e2m thanh \u0111ang g\u00e2y \u1ed3n \u00e0o \u1edf \u0111\u00e2u v\u00e0 c\u00e1ch \u0111\u1ec3 t\u1eaft n\u00f3 \u0111i. <\/p>\n\n\n\n<p>Video t\u1ef1 \u0111\u1ed9ng b\u1eadt ng\u0103n ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n t\u1ef1 ch\u1ee7 v\u1edbi c\u00e1c n\u1ed9i dung \u0111ang tr\u00ecnh b\u00e0y (qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u1eadt khi h\u1ec7 th\u1ed1ng ra l\u1ec7nh ch\u1ee9 kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb h\u00e0nh vi ch\u1ee7 \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng) v\u00e0 tr\u00ec ho\u00e3n h\u00e0i l\u00f2ng b\u1eb1ng c\u00e1ch b\u1ed5 sung b\u01b0\u1edbc n\u1eefa: t\u00ecm ngu\u1ed3n \u00e2m thanh, t\u1eaft n\u00f3, v\u00e0 ti\u1ebfp t\u1ee5c v\u1edbi n\u1ed9i dung ch\u00ednh.<\/p>\n\n\n\n<p>B\u00e0i t\u1eadp n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng h\u01a1n cho t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o: c\u00f3 c\u00e0ng nhi\u1ec1u vi ph\u1ea1m, c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb gh\u00e9t. C\u0169ng v\u1eady, c\u00f3 c\u00e0ng \u00edt vi ph\u1ea1m, c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c tha th\u1ee9. <\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu chuy\u00ean gia tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) mu\u1ed1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn, h\u1ecd c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e0ng nhi\u1ec1u y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec c\u00e0ng t\u1ed1t, trong khi \u0111\u00f3 s\u1eed d\u1ee5ng th\u00f4ng tin b\u1ed1i c\u1ea3nh \u0111\u1ec3 cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m \u00fd ngh\u0129a t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh c\u00f3 th\u1ec3 gi\u00fap c\u00e1c chuy\u00ean gia qu\u1ea3ng c\u00e1o khi h\u1ecd thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch:<\/p>\n\n\n\n<p><strong>1. H\u00e3y l\u1ecbch s\u1eed. \u0110\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111\u1ed3ng \u00fd th\u1ea5y th\u00f4ng tin \u0111ang hi\u1ec3n th\u1ecb.<\/strong><\/p>\n\n\n\n<p>Xem x\u00e9t thi\u1ebft k\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh t\u00ecnh hu\u1ed1ng m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb. Li\u1ec7u n\u00f3 c\u00f3 l\u00e0m gi\u00e1n \u0111o\u1ea1n ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng? Li\u1ec7u ch\u00fang c\u00f3 \u0111\u1ed9c tho\u1ea1i trong khi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111ang b\u1eadn r\u1ed9n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c? N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn &#8211; b\u1ea1n gi\u1ea3 \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 v\u1ecb kh\u00e1ch kh\u00f4ng m\u1eddi. B\u1ea1n kh\u00f4ng mu\u1ed1n v\u1ecb kh\u00e1ch n\u00e0y v\u00e0o nh\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, kh\u00f4ng b\u00e1o tr\u01b0\u1edbc, v\u00e0 ph\u00e1t bi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u00f3 (\u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb) tr\u01b0\u1edbc khi b\u1ea1n bi\u1ebft h\u1ecd l\u00e0 ai. <\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh khi n\u00e0o h\u1ecd mu\u1ed1n nghe. \u0110\u1eebng s\u1eed d\u1ee5ng video ho\u1eb7c \u00e2m thanh b\u1eadt t\u1ef1 \u0111\u1ed9ng. \u0110\u1eebng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o modal can thi\u1ec7p b\u1ea5t ng\u1edd v\u00e0o nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng kh\u00f4ng gian xung quanh \u0111\u1ec3 c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1ef1 b\u1ed9c l\u1ed9 b\u1ea3n th\u00e2n ch\u00fang, v\u00ec th\u1ebf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00fang theo c\u00e1ch c\u1ee7a h\u1ecd (on their own terms).<\/p>\n\n\n\n<p><strong>2. \u0110\u1eebng tr\u00ec ho\u00e3n ph\u00e2n ph\u1ed1i n\u1ed9i dung ch\u00ednh.<\/strong><\/p>\n\n\n\n<p>\u0110\u1eebng \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n ch\u1eadm l\u1ea1i. C\u1ea7n ph\u1ea3i nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean c\u1edfi m\u1edf h\u01a1n v\u1edbi th\u00f4ng tin m\u1edbi; th\u01b0\u1eddng th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng x\u1ea3y ra khi h\u1ecd v\u1eeba m\u1edbi gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n \u0111\u00e2u. H\u00e3y \u0111\u1ee3i h\u1ecd d\u1ea1o quanh trang web v\u00e0 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 th\u00f4ng tin h\u1ecd th\u00edch, \u0111i\u1ec1u \u0111\u00f3 l\u00e0m t\u0103ng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd, v\u00e0 sau \u0111\u00f3 h\u00e3y hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>\u0110\u1ec3 kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng h\u00e3y \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u1edf c\u1ed9t ph\u1ea3i ho\u1eb7c ph\u00eda d\u01b0\u1edbi m\u00e0n h\u00ecnh. T\u1ed1t nh\u1ea5t l\u00e0 khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho ph\u00e9p h\u1ecd ti\u1ebfp c\u1eadn n\u1ed9i dung \u01b0a th\u00edch nhanh ch\u00f3ng h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 khuynh h\u01b0\u1edbng xem qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n, nh\u01b0ng n\u1ebfu b\u1ea1n t\u1ea1o ra m\u1ed9t b\u01b0\u1edbc n\u1eefa d\u01b0\u1edbi h\u00ecnh th\u1ee9c kh\u00e1c \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt \u0111\u1ea5y v\u1eabn l\u00e0 b\u01b0\u1edbc gia t\u0103ng \u0111\u1ec3 xem \u0111\u01b0\u1ee3c n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>3. \u01afu ti\u00ean t\u01b0\u01a1ng t\u00e1c gi\u00e1 tr\u1ecb cao khi xem x\u00e9t v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n<p>Trong khi c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 than v\u00e3n, k\u00eau ca r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1edbi l\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ea7n ph\u1ea3i \u01b0u ti\u00ean nh\u1ea5t, tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi thi\u1ebft k\u1ebf l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa \u01b0u ti\u00ean v\u1ec1 kinh doanh v\u1edbi \u01b0u ti\u00ean v\u1ec1 ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<p>N\u1ebfu ph\u1ea7n l\u1edbn kh\u00f4ng gian m\u00e0n h\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o intracontent v\u00e0 h\u1ed9p tho\u1ea1i thuy\u1ebft ph\u1ee5c ki\u1ec3u popup, th\u1ebf th\u00ec b\u1ea1n c\u1ea7n \u00fd th\u1ee9c kh\u1ea3 n\u0103ng n\u00f3 s\u1ebd chuy\u1ec3n t\u1ea3i th\u00e0nh th\u00f4ng \u0111i\u1ec7p sai: doanh thu c\u1ee7a c\u00f4ng ty quan tr\u1ecdng h\u01a1n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng th\u00ec, ch\u00fang ta ch\u1eb3ng th\u1ec3 ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh n\u1ebfu ch\u00fang ta kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>4. \u0110\u1ec3 \u00fd \u0111\u1ebfn l\u1ec5 nghi v\u0103n h\u00f3a n\u1ec1n t\u1ea3ng; gi\u1edbi h\u1ea1n b\u1ea5t k\u1ef3 b\u1ea5t ng\u1edd n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n.<\/strong><\/p>\n\n\n\n<p>Khi b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 m\u1edbi v\u00e0 g\u00e2y d\u1ef1ng ni\u1ec1m tin. Nh\u1eefng h\u00e0nh vi tr\u00e1i v\u1edbi l\u1ec5 nghi v\u0103n h\u00f3a v\u00e0 kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n (v\u1ec1 con ng\u01b0\u1eddi ho\u1eb7c v\u1ec1 s\u1ea3n ph\u1ea9m) l\u00e0m gi\u1ea3m s\u1ef1 tin t\u01b0\u1edfng theo th\u1eddi gian. <\/p>\n\n\n\n<p>Khi n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00f4i khi t\u1ea1o c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00f4ng tho\u1ea3i m\u00e1i v\u00e0 qu\u00e1 m\u1ee9c. \u0110\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng cu\u1ed1i c\u00f9ng v\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u1edbi tho\u1ea3i m\u00e1i, b\u1ea1n c\u1ea7n t\u1ea1o cho h\u1ecd kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb n\u1ed9i dung ch\u00ednh v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u. <\/p>\n\n\n\n<p>N\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1ef1 tin r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd t\u00ecm ki\u1ebfm, h\u1ecd s\u1ebd \u1edf trang th\u00e1i nh\u1eadn th\u1ee9c tho\u1ea3i m\u00e1i h\u01a1n, v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p><strong>5. \u0110\u1eebng c\u1ea1nh tranh v\u1edbi n\u1ed9i dung ch\u00ednh. T\u0103ng c\u01b0\u1eddng n\u00f3.<\/strong><\/p>\n\n\n\n<p>N\u1ed9i dung li\u00ean quan c\u00f3 th\u1ec3 kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u01b0ng n\u1ebfu ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n t\u00ecm ki\u1ebfm m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u1ea5y, m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o n\u1ed9i dung hi\u1ec7n t\u1ea1i h\u01a1n l\u00e0 c\u1ea1nh tranh v\u1edbi n\u00f3. <\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i l\u1ee3i \u00edch, nh\u01b0ng n\u00f3 c\u00f3 nguy c\u01a1 x\u00e2m ph\u1ea1m v\u00e0 th\u1eadm ch\u00ed l\u00e0m h\u1ecfng nh\u1eefng b\u1ea5t ng\u1edd trong k\u1ef3 ngh\u1ec9 ho\u1eb7c sinh nh\u1eadt c\u1ee7a m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 gia \u0111\u00ecnh h\u1ecd. <\/p>\n\n\n\n<p>C\u00e1i n\u00e0o ch\u1eafc ch\u1eafn h\u01a1n: ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u1ea7n n\u1ed3i canh m\u00e0 c\u00f4 \u1ea5y m\u1edbi t\u00ecm mua tu\u1ea7n tr\u01b0\u1edbc? Hay l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 quan t\u00e2m h\u01a1n t\u1edbi b\u00e0i vi\u1ebft m\u00e0 c\u00f4 \u1ea5y \u0111ang \u0111\u1ecdc ngay l\u00fac n\u00e0y? S\u1eed d\u1ee5ng n\u1ed9i dung hi\u1ec7n t\u1ea1i nh\u01b0 c\u00e1ch th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 th\u1ea3o lu\u1eadn c\u1ee7a ch\u00fang t\u00f4i trong b\u00e0i vi\u1ebft n\u00e0y t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 3, h\u01b0\u1edbng d\u1eabn n\u00e0y c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho ch\u1ee7 trang qu\u1ea3ng b\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00ednh h\u1ecd. <\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, t\u1ef1 qu\u1ea3ng b\u00e1 cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh (self-promotion) th\u1eadm ch\u00ed s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m m\u1ea5t ni\u1ec1m tin v\u00e0 kh\u00f3 ch\u1ecbu nhi\u1ec1u h\u01a1n n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u00edch c\u1ef1c qu\u00e1 m\u1ee9c, b\u1edfi v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n b\u1ea5t c\u1ee9 ai \u0111\u1ec3 \u0111\u1ed5 l\u1ed7i ngo\u00e0i c\u00f4ng ty c\u1ee7a ch\u00ednh b\u1ea1n v\u00ec b\u1ea5t c\u1ee9 phi\u1ec1n to\u00e1i n\u00e0o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi qu\u1ea3ng b\u00e1 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, t\u1ed9i l\u1ed7i cho b\u1ea5t k\u1ef3 phi\u1ec1n nhi\u1ec5u n\u00e0o v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa trang web hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. C\u1ea3 hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u1ea7n ph\u1ea3i ch\u00fa t\u00e2m \u0111\u1ebfn vi\u1ec7c tr\u00e1nh ch\u1ed1ng l\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<ul><li><strong>Trang web<\/strong> cu\u1ed1i c\u00f9ng s\u1ebd m\u1ea5t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u1eb1ng nh\u1eefng phi\u1ec1n ph\u1ee9c, r\u1eafc r\u1ed1i b\u1ecb \u00e1p \u0111\u1eb7t b\u1edfi qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd ch\u1ecbu \u0111\u1ef1ng. C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng kinh doanh b\u1ec1n v\u1eefng tr\u00ean internet, nh\u01b0ng b\u1ea1n s\u1ebd kh\u00f4ng nu\u00f4i d\u01b0\u1ee1ng \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh n\u1ebfu c\u00e1c qu\u1ea3ng c\u00e1o h\u1ea7u nh\u01b0 can thi\u1ec7p th\u00f4 b\u1ea1o v\u00e0o n\u1ed9i dung m\u1ed7i khi ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m.<\/li><li><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd t\u1ea1o n\u00ean danh ti\u1ebfng x\u1ea5u n\u1ebfu ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c gh\u00e9t qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.&nbsp;T\u1ea1i sao b\u1ea1n l\u1ea1i chi ti\u1ec1n \u0111\u1ec3 l\u00e0m x\u00f3i m\u00f2n t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m n\u00f3 gi\u1ea3m gi\u00e1 tr\u1ecb?<\/li><\/ul>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 l\u00e0 nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh &#8211; ch\u00fang ta kh\u00f4ng tranh lu\u1eadn v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. <\/p>\n\n\n\n<p>Th\u1eed th\u00e1ch cho ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 qu\u1ea3ng c\u00e1o n\u1eb1m trong s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. <\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd c\u00e0ng t\u1ed1t v\u1edbi ng\u00e2n s\u00e1ch cho tr\u01b0\u1edbc, nh\u01b0ng c\u00e1c ph\u00e1t hi\u1ec7n t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i l\u00e0 r\u00f5 r\u00e0ng. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 l\u1ef1a ch\u1ecdn ch\u1ec9nh s\u1eeda l\u1ea1i chi\u1ebfn d\u1ecbch, t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, h\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3. N\u00f3 \u0111\u00e1ng \u0111\u1ec3 b\u1ecf th\u00eam m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 suy ngh\u0129, v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o th\u00e0nh (ho\u1eb7c ph\u00e1 v\u1ee1) \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1c h\u00e0ng t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Five User Requirements for Online Ads &#8211; t\u00e1c gi\u1ea3: Therese Fessenden- trang web: Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: T\u00f4n tr\u1ecdng c\u00e1c mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (user expectations) v\u00e0 c\u00e1c ph\u00e1t hi\u1ec7n li\u00ean quan \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng (usability heuristics) s\u1ebd \u0111\u1ea3m b\u1ea3o n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i li\u1ec1n m\u1ea1ch v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (brand image) kh\u00f4ng b\u1ecb ph\u00e1 v\u1ee1. Th\u1eadt c\u00f4ng b\u1eb1ng khi n\u00f3i r\u1eb1ng \u00fd ki\u1ebfn &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: T\u00f4n tr\u1ecdng c\u00e1c mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (user expectations) v\u00e0 c\u00e1c ph\u00e1t hi\u1ec7n li\u00ean quan \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng (usability heuristics) s\u1ebd \u0111\u1ea3m b\u1ea3o n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i li\u1ec1n m\u1ea1ch v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (brand image) kh\u00f4ng b\u1ecb ph\u00e1 v\u1ee1. 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