{"id":10610,"date":"2021-08-21T03:35:00","date_gmt":"2021-08-20T20:35:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=10610"},"modified":"2023-07-23T20:10:27","modified_gmt":"2023-07-23T13:10:27","slug":"quang-cao-bi-ghet-nhat","status":"publish","type":"post","link":"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/","title":{"rendered":"Nh\u1eefng k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u1ecb c\u0103m gh\u00e9t nh\u1ea5t"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong><\/span>: Qu\u1ea3ng c\u00e1o ki\u1ec3u modal, qu\u1ea3ng c\u00e1o s\u1eafp x\u1ebfp l\u1ea1i n\u1ed9i dung, v\u00e0 qu\u1ea3ng c\u00e1o b\u1eadt video t\u1ef1 \u0111\u1ed9ng n\u1eb1m trong nh\u00f3m c\u00e1c qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nhi\u1ec1u nh\u1ea5t. C\u00e1c qu\u1ea3ng c\u00e1o g\u00e2y kh\u00f3 ch\u1ecbu tr\u00ean m\u00e1y b\u00e0n l\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Trong n\u0103m 2004, ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Christian Rohrer v\u00e0 John Boyd. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111em \u0111\u1ebfn cho ch\u00fang t\u00f4i nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng m\u1edbi \u0111\u1ec3 ki\u1ec3m tra v\u00e0 nhi\u1ec1u c\u00e2u m\u1edbi c\u1ea7n tr\u1ea3 l\u1eddi. <\/p>\n\n\n\n<p>Tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00f3, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ec3 ki\u1ec3m tra xem hi\u1ec7n t\u1ea1i k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o n\u00e0o g\u00e2y r\u1ed1i v\u00e0 g\u00e2y h\u1ea1i nh\u1ea5t cho tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d74c24288\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d74c24288\"  type=\"checkbox\" id=\"item-6577d74c24288\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Phuong_thuc_nghien_cuu\" title=\"Ph\u01b0\u01a1ng th\u1ee9c nghi\u00ean c\u1ee9u\">Ph\u01b0\u01a1ng th\u1ee9c nghi\u00ean c\u1ee9u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Xep_hang_quang_cao_ua_thich\" title=\"X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o \u01b0a th\u00edch\">X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o \u01b0a th\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Nhung_kieu_quang_cao_bi_ghet_nhat_tren_moi_truong_may_ban\" title=\"Nh\u1eefng ki\u1ec3u qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u00e1y b\u00e0n\">Nh\u1eefng ki\u1ec3u qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u00e1y b\u00e0n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Cac_quang_cao_dang_ghet_nhat_tren_di_dong\" title=\"C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e1ng gh\u00e9t nh\u1ea5t tr\u00ean di \u0111\u1ed9ng\">C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e1ng gh\u00e9t nh\u1ea5t tr\u00ean di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Cac_phan_hoi_cua_nguoi_tham_gia_voi_cau_hoi_mo\" title=\"C\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi tham gia v\u1edbi c\u00e2u h\u1ecfi m\u1edf\">C\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi tham gia v\u1edbi c\u00e2u h\u1ecfi m\u1edf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Quang_cao_tren_di_dong_tren_may_ban\" title=\"Qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng &amp; tr\u00ean m\u00e1y b\u00e0n\">Qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng &amp; tr\u00ean m\u00e1y b\u00e0n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/#Ket_luan_Quang_cao_trong_nam_2004_va_Hien_nay\" title=\"K\u1ebft lu\u1eadn: Qu\u1ea3ng c\u00e1o trong n\u0103m 2004 v\u00e0 Hi\u1ec7n nay?\">K\u1ebft lu\u1eadn: Qu\u1ea3ng c\u00e1o trong n\u0103m 2004 v\u00e0 Hi\u1ec7n nay?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phuong_thuc_nghien_cuu\"><\/span>Ph\u01b0\u01a1ng th\u1ee9c nghi\u00ean c\u1ee9u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1edbi 452 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf Hoa K\u1ef3 &#8211; \u0111\u00e2y l\u00e0 nh\u00f3m kh\u00f4ng l\u00e0m vi\u1ec7c trong ng\u00e0nh li\u00ean quan \u0111\u1ebfn IT ho\u1eb7c marketing. <\/p>\n\n\n\n<p>Trong kh\u1ea3o s\u00e1t n\u00e0y, ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c cho xem 23 wireframes(*) t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c nhau r\u1ed3i sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 (x\u1ebfp h\u1ea1ng) m\u1ee9c \u0111\u1ed9 h\u1ecd kh\u00f4ng th\u00edch ch\u00fang tr\u00ean th\u00e1ng \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 7.<\/p>\n\n\n\n<p><span style=\"color: #808080;\">(*) <strong>Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: wireframe l\u00e0 <strong>d\u1ea1ng m\u00f4 h\u00ecnh<\/strong> c\u1ee7a trang web &#8211; n\u00f3 s\u1ebd tr\u00ecnh b\u00e0y c\u00e1c th\u00e0nh ph\u1ea7n, c\u1ea5u tr\u00fac c\u1ee7a trang nh\u01b0 trang web th\u1ef1c nh\u01b0ng n\u00f3 kh\u00f4ng \u0111i s\u00e2u v\u00e0o chi ti\u1ebft nh\u01b0 c\u00e1c chi ti\u1ebft th\u1ef1c. V\u00ed d\u1ee5 b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t h\u00ecnh chung chung ghi l\u00e0 \u0111\u1ea1i di\u1ec7n logo, nh\u01b0ng b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y b\u1ea5t k\u1ef3 logo c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty n\u00e0o.<\/span><\/p>\n\n\n\n<p>Wireframe \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho c\u1ea3 hai phi\u00ean b\u1ea3n desktop v\u00e0 di \u0111\u1ed9ng cho c\u00f9ng qu\u1ea3ng c\u00e1o khi ch\u00fang c\u00f3 th\u1ec3. N\u1ebfu kh\u00f4ng c\u00f3 tri\u1ec3n khai ph\u1ed5 bi\u1ebfn ho\u1eb7c th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t ki\u1ec3u qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3 tr\u00ean di \u0111\u1ed9ng th\u00ec ch\u1ec9 phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean m\u00e1y \u0111\u1ec3 b\u00e0n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng wireframe (thay v\u00ec \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o th\u1eadt) nh\u01b0 l\u00e0 c\u00e1c k\u00edch th\u00edch \u0111\u1ea7u v\u00e0o \u0111\u1ec3 tr\u00e1nh \u1ea3nh h\u01b0\u1edfng (c\u1ee7a) thi\u1ebft k\u1ebf, th\u00f4ng \u0111i\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a qu\u1ea3ng c\u00e1o l\u00ean ng\u01b0\u1eddi d\u00f9ng. Wireframe gi\u00fap t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 v\u00e0o \u0111\u1ecbnh d\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"826\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes.jpg\" alt=\"m\u1ed9t d\u1ea1ng wireframes v\u1ec1 qu\u1ea3ng c\u00e1o\" class=\"wp-image-10611\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes.jpg 1728w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes-300x143.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes-768x367.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes-1024x489.jpg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes-1170x559.jpg 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adwireframes-585x280.jpg 585w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng wireframe c\u1ee7a ki\u1ec3u qu\u1ea3ng c\u00e1o modal cho m\u00e1y b\u00e0n v\u00e0 di \u0111\u1ed9ng, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ri\u00eang bi\u1ec7t trong kh\u1ea3o s\u00e1t<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o b\u00ean trong wireframe c\u00f3 m\u00e0u t\u00edm s\u00e1ng (bright purple) gi\u00fap d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 bao g\u1ed3m v\u0103n b\u1ea3n chi\u1ebfm ch\u1ed7 &#8220;This is an advertisement\/\u0110\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o&#8221;. <\/p>\n\n\n\n<p>C\u00e1c wireframe c\u0169ng c\u00f3 c\u00e1c v\u0103n b\u1ea3n gi\u1ea3i th\u00edch k\u00e8m theo \u0111\u1ec3 cung c\u1ea5p th\u00eam b\u1ed1i c\u1ea3nh. B\u1ea3ng b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u v\u00e0 v\u0103n b\u1ea3n gi\u1ea3i th\u00edch t\u01b0\u01a1ng \u1ee9ng tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c bi\u1ebft.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>C\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ki\u1ec3m tra, k\u00e8m theo c\u00e1c v\u0103n b\u1ea3n gi\u1ea3i th\u00edch<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ki\u1ec3u Qu\u1ea3ng C\u00e1o<\/strong><\/td><td><strong>M\u00e1y b\u00e0n<\/strong><\/td><td><strong>Di \u0111\u1ed9ng<\/strong><\/td><\/tr><tr><td><strong>Modal<\/strong> <p>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n ngay ph\u00eda tr\u01b0\u1edbc n\u1ed9i dung trang web khi b\u1ea1n truy c\u1eadp trang. Qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u00f3ng th\u00ec b\u1ea1n m\u1edbi t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi n\u1ed9i dung c\u1ee7a trang.&#8221;<\/p><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>Nonmodal<\/strong> <p>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n ph\u00eda tr\u01b0\u1edbc n\u1ed9i dung khi b\u1ea1n gh\u00e9 th\u0103m trang, th\u01b0\u1eddng l\u00e0 \u1edf v\u1ecb tr\u00ed th\u1ea5p d\u01b0\u1edbi g\u00f3c ph\u1ea3i c\u1ee7a trang. N\u00f3 v\u1eabn gi\u1eef nguy\u00ean v\u1ecb tr\u00ed khi b\u1ea1n cu\u1ed9n trang web.&#8221;<\/p><\/td><td>x<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Banner ghim (\u1edf v\u1ecb tr\u00ed \u0111\u1ea7u n\u1ed9i dung) \/ Persistent banner (top of content)<\/strong> <p>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang nh\u01b0ng kh\u00f4ng ch\u1eb7n n\u1ed9i dung, v\u00e0 v\u1eabn \u1edf v\u1ecb tr\u00ed \u0111\u00f3 khi b\u1ea1n cu\u1ed9n chu\u1ed9t. N\u00f3 ghim ch\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a tr\u00ecnh duy\u1ec7t.&#8221;<\/p><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>Banner ghim (\u1edf v\u1ecb tr\u00ed cu\u1ed1i c\u1ee7a n\u1ed9i dung) \/ Persistent banner (bottom of content)<\/strong> <p>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cu\u1ed1i c\u1ee7a trang v\u00e0 ti\u1ebfp t\u1ee5c \u1edf v\u1ecb tr\u00ed \u0111\u00f3 khi b\u1ea1n cu\u1ed9n chu\u1ed9t. N\u00f3 ghim ch\u1eb7t v\u00e0o ph\u1ea7n cu\u1ed1i c\u1ee7a tr\u00ecnh duy\u1ec7t.&#8221;<\/p><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>Intracontent (l\u00e0m s\u1eafp x\u1ebfp l\u1ea1i n\u1ed9i dung) \/ Intracontent (with content reorganization)<\/strong> <p>&#8220;Khi trang t\u1ea3i, qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n v\u00e0 l\u00e0m d\u1ecbch chuy\u1ec3n n\u1ed9i dung hi\u1ec7n c\u00f3 xu\u1ed1ng d\u01b0\u1edbi&#8221;<\/p><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>Intracontent (kh\u00f4ng l\u00e0m s\u1eafp x\u1ebfp l\u1ea1i n\u1ed9i dung) \/ Intracontent (without content reorganization)<\/strong> <br>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n b\u00ean trong n\u1ed9i dung ch\u00ednh c\u1ee7a website.&#8221;<br> <\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>Right rail&nbsp;<\/strong> <br>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y n\u1eb1m \u1edf c\u1ed9t ph\u1ea3i c\u1ee7a trang&#8221; <br><\/td><td>x<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Right rail (d\u1ea1ng \u0111\u1ed9ng) \/ Right rail (animated)<\/strong> <br>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y n\u1eb1m \u1edf c\u1ed9t ph\u1ea3i c\u1ee7a trang, v\u00e0 n\u00f3 c\u00f3 d\u1ea1ng flash (\u0111\u1ed9ng) \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n.&#8221; <br><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Prevideo (qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video, kh\u00f4ng b\u1ecf qua \u0111\u01b0\u1ee3c) \/ Prevideo (no skip)<\/strong> <br>&#8220;Khi b\u1ea1n b\u1eadt m\u1ed9t video tr\u00ean website, m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7n ra tr\u01b0\u1edbc&#8221;<br> <\/td><td>&nbsp;<\/td><td>x<\/td><\/tr><tr><td><strong>Prevideo (qu\u1ea3ng&nbsp;c\u00e1o tr\u01b0\u1edbc khi xem video, c\u00f3 n\u00fat b\u1ea5m b\u1ecf qua) \/ Prevideo (with skip)<\/strong> <br>&#8220;Khi b\u1ea1n b\u1eadt video tr\u00ean m\u1ed9t website, m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ra tr\u01b0\u1edbc, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua sau 5 gi\u00e2y.&#8221; <br><\/td><td>x<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Video b\u1eadt t\u1ef1 \u0111\u1ed9ng (c\u00f3 n\u00fat b\u1ea5m b\u1ecf qua) \/ Autoplay video (with skip)<\/strong> <br>&#8220;Qu\u1ea3ng c\u00e1o video n\u00e0y \u0111\u01b0\u1ee3c b\u1eadt t\u1ef1 \u0111\u1ed9ng khi b\u1ea1n truy c\u1eadp v\u00e0o m\u1ed9t website, ti\u1ebfp theo \u0111\u00f3 l\u00e0 n\u1ed9i dung video c\u1ee7a website m\u00e0 b\u1ea1n gh\u00e9 th\u0103m&#8221; <br><\/td><td>x<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Retargeting (ti\u1ebfp th\u1ecb l\u1ea1i)<\/strong> <br>&#8220;B\u1ea1n mua s\u1eafm m\u1ed9t m\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Sau \u0111\u00f3 b\u1ea1n th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 c\u00f9ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty \u0111\u00f3 tr\u00ean c\u00e1c trang web kh\u00e1c&#8221;<br> <\/td><td>x<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Sponsored social media content)<\/strong> <br>&#8220;Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng tin trang m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n d\u00f9ng&#8221; <br><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>C\u00e1c li\u00ean k\u1ebft li\u00ean quan (Related links)<\/strong> <br>&#8220;C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n ph\u00eda d\u01b0\u1edbi c\u1ee7a b\u00e0i vi\u1ebft d\u01b0\u1edbi d\u1ea1ng c\u00e1c li\u00ean k\u1ebft li\u00ean quan.&#8221; <br><\/td><td>x<\/td><td>x<\/td><\/tr><tr><td><strong>C\u00e1c li\u00ean k\u1ebft b\u1eaby (Deceptive links)<\/strong> <br>&#8220;B\u1ea1n truy c\u1eadp m\u1ed9t website, \u0111\u00e2y l\u00e0 trang m\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea3i m\u1ed9t t\u1ec7p ho\u1eb7c ch\u1ea1y m\u1ed9t ki\u1ebfm tra. G\u1ea7n li\u00ean k\u1ebft \u0111\u1ec3 t\u1ea3i xu\u1ed1ng c\u00f3 c\u00e1c li\u00ean k\u1ebft kh\u00e1c t\u01b0\u01a1ng t\u1ef1, c\u00e1c li\u00ean k\u1ebft t\u01b0\u01a1ng t\u1ef1 n\u00e0y l\u00e0 qu\u1ea3ng c\u00e1o&#8221; <br><\/td><td>x<\/td><td>x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><strong>[B\u1ea1n c\u00f3 th\u1ec3 xem <a href=\"https:\/\/kiencang.net\/minh-hoa-cac-kieu-quang-cao\/\">h\u00ecnh minh h\u1ecda cho c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o tr\u00ean \u1edf li\u00ean k\u1ebft n\u00e0y<\/a>]<\/strong><\/p>\n\n\n\n<p>Sau khi nh\u1eefng ng\u01b0\u1eddi tham gia b\u00ecnh ch\u1ecdn t\u1ea5t c\u1ea3 23 wireframes tr\u00ean, h\u1ecd \u0111\u01b0\u1ee3c xem m\u1ed9t c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00eam v\u1ec1 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd \u0111\u1eb7c bi\u1ec7t th\u00edch ho\u1eb7c kh\u00f4ng th\u00edch. <\/p>\n\n\n\n<p>C\u00e1c ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a theo c\u00e1c d\u1ea1ng ho\u1eb7c \u0111\u1eb7c t\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5 y\u00eau c\u1ea7u h\u00e0nh \u0111\u1ed9ng th\u00eam v\u00e0o \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o, ho\u1eb7c n\u1ebfu n\u00f3 c\u00f3 th\u1ec3 b\u1ecf qua ngay l\u1eadp t\u1ee9c &#8211; s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang ta b\u00e0n \u0111\u1ebfn \u1edf ph\u1ea7n sau c\u1ee7a b\u00e0i vi\u1ebft). <\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i tr\u00edch xu\u1ea5t c\u00e1c m\u1eabu \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c ph\u1ea3n h\u1ed3i, v\u00e0 ti\u1ebft l\u1ed9 <a href=\"https:\/\/kiencang.net\/nguoi-dung-va-quang-cao\/\">c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn trong link n\u00e0y<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xep_hang_quang_cao_ua_thich\"><\/span>X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o \u01b0a th\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong ph\u00e2n t\u00edch ti\u1ebfp theo, ch\u00fang t\u00f4i b\u00e1o c\u00e1o c\u00e1c m\u1ee9c \u0111\u1ed9 <strong>kh\u00f4ng \u01b0a th\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o<\/strong>, v\u1edbi con s\u1ed1 t\u1eeb 1 \u0111\u1ebfn 7 (v\u1edbi 1= r\u1ea5t th\u00edch,&nbsp;7 = r\u1ea5t gh\u00e9t) ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi tham gia. \u0110i\u1ec3m s\u1ed1 trung b\u00ecnh cho t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o l\u00e0 5,23. <\/p>\n\n\n\n<p>Con s\u1ed1 n\u00e0y cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00f9 gh\u00e9t qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c (rabid haters of advertising). C\u1ea3m gi\u00e1c t\u1ed5ng th\u1ec3 l\u00e0 m\u1ed9t ch\u00fat phi\u1ec1n to\u00e1i (slight annoyance); nh\u01b0ng \u0111\u00e2y l\u00e0 trung b\u00ecnh. <\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta th\u1ea5y, m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh g\u00e2y b\u1ef1c m\u00ecnh cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u h\u01a1n v\u00e0 ch\u00fang \u0111\u00e3 \u0111i v\u00e0o l\u00e3nh th\u1ed5 c\u1ee7a s\u1ef1 &#8220;th\u00f9 gh\u00e9t&#8221;.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch ph\u01b0\u01a1ng sai (ANOVA) v\u1ec1 ki\u1ec3u qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft b\u1ecb cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi gh\u00e9t qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng h\u01a1n so v\u1edbi h\u1ecd gh\u00e9t qu\u1ea3ng c\u00e1o tr\u00ean m\u00e1y b\u00e0n (m\u00e1y b\u00e0n c\u00f3 \u0111i\u1ec3m s\u1ed1 trung b\u00ecnh l\u00e0 5,09 trong khi \u0111i\u1ec3m trung b\u00ecnh c\u1ee7a di \u0111\u1ed9ng l\u00e0 5,45; s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea \u1edf \u0111\u00e2y l\u00e0 p &lt; 0,0001). \u1ea2nh h\u01b0\u1edfng c\u1ee7a ki\u1ec3u qu\u1ea3ng c\u00e1o (s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn sau) c\u0169ng c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea (p &lt; 0,0001).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ratingsbydevice.png\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"508\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ratingsbydevice.png\" alt=\"x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o theo s\u1ef1 \u01b0a th\u00edch c\u1ee7a thi\u1ebft b\u1ecb\" class=\"wp-image-10614\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ratingsbydevice.png 554w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ratingsbydevice-300x275.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110i\u1ec3m s\u1ed1 qu\u1ea3ng c\u00e1o trung b\u00ecnh theo thi\u1ebft b\u1ecb (thanh sai s\u1ed1 \u1edf tr\u00ean \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9 tin c\u1eady \u1edf m\u1ee9c 95%)<\/figcaption><\/figure><\/div>\n\n\n<p>Kh\u00f4ng c\u00f3 ki\u1ec3u qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u01b0\u1ee3c \u01b0a th\u00edch \u0111\u1eb7c bi\u1ec7t c\u1ea3: \u0111i\u1ec3m s\u1ed1 t\u1ed1t nh\u1ea5t ch\u1ec9 l\u00e0 3,81 (ch\u1ec9 v\u1eeba \u0111\u1ee7 t\u1ed1t h\u01a1n \u0111i\u1ec3m trung t\u00ednh [neutral point] l\u00e0 4) &#8211; \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c v\u1edbi b\u1ea5t c\u1ee9 ki\u1ec3u qu\u1ea3ng c\u00e1o n\u00e0o, thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 m\u00e2u thu\u1eabn h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t ki\u1ec3u qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1229\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype.png\" alt=\"\u0111i\u1ec3m s\u1ed1 cho t\u1eebng lo\u1ea1i qu\u1ea3ng c\u00e1o\" class=\"wp-image-10616\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype.png 1042w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype-254x300.png 254w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype-768x906.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype-868x1024.png 868w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/adratingsbytype-585x690.png 585w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110i\u1ec3m s\u1ed1 qu\u1ea3ng c\u00e1o theo ki\u1ec3u qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft b\u1ecb, \u0111\u01b0\u1ee3c x\u1ebfp theo th\u1ee9 t\u1ef1 ABC<\/figcaption><\/figure><\/div>\n\n\n<p>\u0110\u1ec3 hi\u1ec3u c\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi nhau, ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n nhi\u1ec1u th\u1eed nghi\u1ec7m so s\u00e1nh (s\u1eed d\u1ee5ng t\u01b0\u01a1ng ph\u1ea3n Tukey). Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng, v\u1edbi ph\u1ea7n l\u1edbn c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o, b\u1ea3n di \u0111\u1ed9ng v\u00e0 b\u1ea3n m\u00e1y b\u00e0n t\u01b0\u01a1ng \u1ee9ng kh\u00f4ng kh\u00e1c nhau \u0111\u00e1ng k\u1ec3, ngo\u1ea1i tr\u1eeb ki\u1ec3u qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan v\u00e0 qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video (p&lt;0,0001). <\/p>\n\n\n\n<p>V\u1edbi qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video tr\u00ean desktop, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o, trong khi \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 v\u1edbi phi\u00ean b\u1ea3n di \u0111\u1ed9ng b\u1edfi v\u00ec h\u1ea7u h\u1ebft c\u00e1c tr\u00ecnh b\u1eadt video di \u0111\u1ed9ng g\u1ed1c kh\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua qu\u1ea3ng c\u00e1o ho\u1eb7c click v\u00e0o c\u00e1c ch\u00fa th\u00edch video. <\/p>\n\n\n\n<p>V\u00ec th\u1ebf ph\u00e1t hi\u1ec7n n\u00e0y kh\u00f3 \u0111\u1ec3 minh \u0111\u1ecbnh li\u1ec7u nguy\u00ean nh\u00e2n l\u00e0 do tr\u00ean m\u00f4i tr\u01b0\u1eddng di \u0111\u1ed9ng hay l\u00e0 do thi\u1ebfu kh\u1ea3 n\u0103ng b\u1ecf qua qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u l\u00e0m cho qu\u1ea3ng c\u00e1o phi\u1ec1n to\u00e1i h\u01a1n. M\u1eb7t kh\u00e1c, qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan c\u00f3 s\u1ef1 kh\u00f3 ch\u1ecbu t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 (p&lt;0,05) tr\u00ean di \u0111\u1ed9ng so v\u1edbi m\u00e1y b\u00e0n, v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e1ng tin c\u1eady \u0111\u01b0\u1ee3c quy cho thi\u1ebft b\u1ecb m\u00e0 ch\u00fang hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_kieu_quang_cao_bi_ghet_nhat_tren_moi_truong_may_ban\"><\/span>Nh\u1eefng ki\u1ec3u qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u00e1y b\u00e0n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"846\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings.png\" alt=\"nh\u1eefng qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u00e1y b\u00e0n\" class=\"wp-image-10617\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings.png 1004w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings-300x253.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings-768x647.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/addesktopratings-585x493.png 585w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u00e1nh gi\u00e1 s\u1ef1 \u01b0a th\u00edch v\u1edbi qu\u1ea3ng c\u00e1o (thanh sai s\u1ed1 \u0111\u1ea1i di\u1ec7n cho kho\u1ea3ng tin c\u1eady 95%)<\/figcaption><\/figure><\/div>\n\n\n<p>T\u01b0\u01a1ng ph\u1ea3n Turkey ch\u1ec9 ra r\u1eb1ng b\u1ed1n m\u1eabu qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00e1y b\u00e0n kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nhi\u1ec1u v\u1edbi nhau, nh\u01b0ng ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c (c\u00f3 m\u1ed9t ngo\u1ea1i l\u1ec7: c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft b\u1eaby kh\u00f4ng kh\u00e1c bi\u1ec7t so v\u1edbi banner ghim c\u1ed1 \u0111\u1ecbnh \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u), v\u00ec th\u1ebf s\u1ebd l\u00e0 c\u00f4ng b\u1eb1ng khi n\u00f3i r\u1eb1ng <strong>danh hi\u1ec7u cho qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00e1y b\u00e0n l\u00e0 m\u1ed1i li\u00ean k\u1ebft b\u1ed1n chi\u1ec1u gi\u1eefa qu\u1ea3ng c\u00e1o ki\u1ec3u modal, qu\u1ea3ng c\u00e1o video t\u1ef1 \u0111\u1ed9ng b\u1eadt, qu\u1ea3ng c\u00e1o intracontent l\u00e0m x\u00e1o tr\u1ed9n n\u1ed9i dung khi ch\u00fang t\u1ea3i, v\u00e0 qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft b\u1eaby, c\u00e1i tr\u00f4ng gi\u1ed1ng n\u1ed9i dung nh\u01b0ng th\u1ef1c ra l\u00e0 qu\u1ea3ng c\u00e1o<\/strong>. M\u1eb9o quan tr\u1ecdng: \u0111\u1eebng ch\u1ea1y c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi th\u00edch b\u1ea1n.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o \u00edt b\u1ecb gh\u00e9t nh\u1ea5t tr\u00ean m\u00e1y b\u00e0n: b\u00ecnh ch\u1ecdn thu\u1ed9c v\u1ec1 qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i t\u0129nh v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan, ch\u00fang kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 n\u00e0o v\u1edbi nhau nh\u01b0ng t\u1ed1t h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c. Ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady l\u00e0 an to\u00e0n v\u00e0 kh\u00f4ng l\u00e0m ph\u00e1 h\u1ee7y m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>M\u1ed9t ph\u00e1t hi\u1ec7n kh\u00e1c \u0111\u00e1ng l\u01b0u \u00fd l\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ee9c \u0111\u1ed9 phi\u1ec1n nhi\u1ec5u (annoyance) gi\u1eefa hai ki\u1ec3u qu\u1ea3ng c\u00e1o banner ghim (tr\u00ean v\u00e0 d\u01b0\u1edbi). Ngo\u00e0i ra kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd khi qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i d\u1ea1ng \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 \u0111\u00e1ng gh\u00e9t h\u01a1n so v\u1edbi d\u1ea1ng t\u0129nh t\u01b0\u01a1ng \u1ee9ng c\u1ee7a n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_quang_cao_dang_ghet_nhat_tren_di_dong\"><\/span>C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e1ng gh\u00e9t nh\u1ea5t tr\u00ean di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings.png\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"665\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings.png\" alt=\"c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e1ng gh\u00e9t nh\u1ea5t tr\u00ean di \u0111\u1ed9ng\" class=\"wp-image-10618\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings.png 985w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings-300x203.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings-768x518.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/admobileratings-585x395.png 585w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/a><figcaption class=\"wp-element-caption\">X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng (thanh sai s\u1ed1 \u0111\u1ea1i di\u1ec7n cho kho\u1ea3ng tin c\u1eady 95%)<\/figcaption><\/figure><\/div>\n\n\n<p>Tr\u00ean di \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p c\u1ee7a qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t ph\u1ee9c t\u1ea1p h\u01a1n. <strong>Qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nh\u1ea5t l\u00e0 ki\u1ec3u modal &amp; qu\u1ea3ng c\u00e1o intracontent v\u1edbi n\u1ed9i dung b\u1ecb s\u1eafp x\u1ebfp l\u1ea1i<\/strong> &#8211; nh\u1eefng lo\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00e1c (v\u1edbi ngo\u1ea1i l\u1ec7 c\u1ee7a ki\u1ec3u qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video kh\u00f4ng c\u00f3 n\u00fat b\u1ecf qua v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft b\u1eaby).<\/p>\n\n\n\n<p>Ki\u1ec3u qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan l\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng r\u00f5 r\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng: n\u00f3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 \u00edt b\u1ecb gh\u00e9t nh\u1ea5t v\u00e0 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c x\u1ebfp h\u1ea1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video (kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn b\u1ecf qua) v\u00e0 c\u00e1c li\u00ean k\u1ebft b\u1eaby \u0111\u01b0\u1ee3c ch\u1ecdn ti\u00eau c\u1ef1c h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c li\u00ean k\u1ebft li\u00ean quan, nh\u01b0ng kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o kh\u00e1c. V\u00e0 m\u1eb7c d\u00f9 \u0111i\u1ec3m s\u1ed1 trung b\u00ecnh cho qu\u1ea3ng c\u00e1o banner ghim \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u cao h\u01a1n so v\u1edbi banner ghim \u1edf v\u1ecb tr\u00ed \u0111\u00e1y (cu\u1ed1i), s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y kh\u00f4ng c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<p>Ki\u1ec3u qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan b\u1ecb gh\u00e9t \u00edt h\u01a1n \u0111\u00e1ng k\u1ec3 (p&lt;0,001) so v\u1edbi b\u1ea5t k\u1ef3 ki\u1ec3u qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng n\u00e0o kh\u00e1c. Ch\u00fang l\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o duy nh\u1ea5t ch\u00fang t\u00f4i coi l\u00e0 ho\u00e0n to\u00e0n an to\u00e0n khi s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_phan_hoi_cua_nguoi_tham_gia_voi_cau_hoi_mo\"><\/span>C\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi tham gia v\u1edbi c\u00e2u h\u1ecfi m\u1edf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 330 ph\u1ea3n h\u1ed3i m\u1edf. B\u1ea5t k\u1ef3 nh\u1eadn x\u00e9t n\u00e0o kh\u00f4ng c\u00f3 th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3ng c\u00e1o ho\u1eb7c \u00fd ki\u1ebfn \u200b\u200b\u0111\u1ed1i v\u1edbi ch\u00fang \u0111\u1ec1u b\u1ecb xem l\u00e0 ph\u1ea3n h\u1ed3i kh\u00f4ng \u0111\u1ee7 ti\u00eau chu\u1ea9n (unqualified responses) v\u00e0 b\u1ecb lo\u1ea1i kh\u1ecfi b\u1ed9 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>Trong s\u1ed1 330 ph\u1ea3n h\u1ed3i m\u1edf ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 232 ph\u1ea3n h\u1ed3i \u0111\u1ee7 ti\u00eau chu\u1ea9n \u0111\u1ec3 m\u00e3 h\u00f3a nh\u1eb1m ch\u1ec9 ra c\u00e1c thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o (ad attribute) m\u00e0 ng\u01b0\u1eddi tham gia \u0111\u1ec1 c\u1eadp (v\u00ed d\u1ee5 nh\u01b0: n\u1ed9i dung b\u1ecb che khu\u1ea5t \/ obstructed content, qu\u1ea3ng c\u00e1o \u0111\u1ed9ng \/ animated ad) v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb b\u1eb1ng nh\u1eadn x\u00e9t (v\u00ed d\u1ee5 nh\u01b0 t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c). <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 m\u1ed9t ng\u01b0\u1eddi tham gia n\u00f3i r\u1eb1ng c\u00f4 \u1ea5y &#8220;kh\u00f4ng th\u1ea5y phi\u1ec1n&#8221;, ho\u1eb7c &#8220;n\u00f3 \u1ed5n&#8221; v\u1edbi qu\u1ea3ng c\u00e1o &#8220;v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i v\u1eeba m\u1edbi xem&#8221;, ch\u00fang t\u00f4i \u0111\u00e3 m\u00e3 h\u00f3a c\u00e1c ph\u1ea3n h\u1ed3i nh\u01b0 t\u00edch c\u1ef1c v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o nh\u01b0 qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i; ho\u1eb7c, n\u1ebfu ng\u01b0\u1eddi tham gia ch\u1ec9 ra r\u1eb1ng anh \u1ea5y kh\u00f4ng th\u00edch qu\u1ea3ng c\u00e1o &#8220;popup v\u00e0 che ph\u1ee7 m\u00e0n h\u00ecnh,&#8221; ch\u00fang t\u00f4i g\u00e1n nh\u00e3n (tagged) cho b\u00ecnh lu\u1eadn \u0111\u00f3 d\u01b0\u1edbi d\u1ea1ng ti\u00eau c\u1ef1c v\u00e0 thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o l\u00e0 d\u1ea1ng che ph\u1ee7 n\u1ed9i dung (v\u00ec ch\u00fang t\u00f4i kh\u00f4ng bi\u1ebft l\u00e0 ng\u01b0\u1eddi tham gia \u0111ang \u0111\u1ec1 c\u1eadp t\u1edbi qu\u1ea3ng c\u00e1o nonmodal che ph\u1ee7 m\u1ed9t ph\u1ea7n m\u00e0n h\u00ecnh hay l\u00e0 qu\u1ea3ng c\u00e1o modal che ph\u1ee7 to\u00e0n b\u1ed9 n\u1ed9i dung). M\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00ec m\u1ed9t s\u1ed1 ph\u1ea3n h\u1ed3i n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o so v\u1edbi nh\u1eefng c\u00e1i kh\u00e1c, v\u00e0 m\u1ed7i thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp s\u1ebd \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n trong ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p>Sau \u0111\u00f3 ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, r\u1ed3i chia nh\u1ecf d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c th\u00e0nh c\u00e1c thu\u1ed9c t\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c g\u00e1n nh\u00e3n. Nh\u00ecn tr\u00ean t\u1ed5ng th\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c 15 thu\u1ed9c t\u00ednh kh\u00e1c nhau; ch\u00fang ch\u1ed3ng ch\u00e9o (overlapped) v\u1edbi m\u1ed9t s\u1ed1 ki\u1ec3u qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect.png\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"815\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect.png\" alt=\"t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u00e1n nh\u00e3n ti\u00eau c\u1ef1c\" class=\"wp-image-10625\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect.png 977w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect-300x250.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect-768x641.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/openendedaffect-585x488.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c (t\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi s\u1ed1 ph\u1ea3n h\u1ed3i), \u0111\u01b0\u1ee3c chia theo thu\u1ed9c t\u00ednh<\/figcaption><\/figure><\/div>\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c thu\u1ed9c t\u00ednh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean ch\u1ec9 li\u00ean k\u1ebft v\u1edbi hi\u1ec7u \u1ee9ng ti\u00eau c\u1ef1c, nh\u1eefng c\u00e1i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c n\u00e0o. Ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 ngo\u1ea1i l\u1ec7 n\u1ed5i l\u00ean:<\/p>\n\n\n\n<ul>\n<li>Qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i (t\u0129nh) \/ Right-rail v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft li\u00ean quan \/ related links nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c. Ch\u1eb3ng h\u1ea1n nh\u01b0:<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i th\u00edch c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng che m\u1ea5t n\u1ed9i dung. T\u00f4i c\u00f3 th\u1ec3 li\u1ebfc sang c\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 quy\u1ebft \u0111\u1ecbnh xem t\u00f4i c\u00f3 mu\u1ed1n m\u1edf hay kh\u00f4ng, nh\u01b0ng t\u00f4i s\u1ebd th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n n\u1ebfu kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn \u0111\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i th\u00edch c\u00e1c li\u00ean k\u1ebft \u1edf c\u00e1c c\u1ed9t v\u00e0 \u1edf cu\u1ed1i trang c\u1ee7a t\u00f4i. T\u00f4i kh\u00f4ng bi\u1ebft l\u00fd do t\u1ea1i sao, nh\u01b0ng t\u00f4i th\u00edch ch\u00fang v\u00e0 t\u00f4i c\u00f3 kh\u1ea3 n\u0103ng cao click v\u00e0o ch\u00fang h\u01a1n b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o kh\u00e1c.<\/p>\n<\/blockquote>\n\n\n\n<ul>\n<li>Qu\u1ea3ng c\u00e1o banner, c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecb lo\u1ea1i b\u1ecf th\u00f4ng qua h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 qu\u1ea3ng c\u00e1o video, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, m\u1eb7c d\u00f9 h\u1ea7u h\u1ebft ph\u1ea3n h\u1ed3i l\u00e0 ti\u00eau c\u1ef1c. S\u1ef1 ph\u00e2n bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c xem c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 l\u00e0 c\u00e1i c\u00f3 th\u1ec3 b\u1ecf qua ho\u1eb7c l\u00e0m ng\u01a1, trong \u0111\u00f3 h\u1ecd c\u00f3 quy\u1ec1n l\u00e0m ch\u1ee7 (control). Tuy nhi\u00ean ng\u01b0\u1eddi d\u00f9ng ti\u00eau c\u1ef1c xem c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 l\u00e0 c\u00e1i &#8220;\u00e9p bu\u1ed9c&#8221; h\u1ecd ph\u1ea3i t\u01b0\u01a1ng t\u00e1c, v\u00ec th\u1ebf l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh truy c\u1eadp th\u00f4ng tin ch\u00ednh m\u00e0 h\u1ecd quan t\u00e2m (primary content). C\u1ea3m gi\u00e1c l\u00e0m ch\u1ee7 d\u01b0\u1eddng nh\u01b0 l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Qu\u1ea3ng c\u00e1o pop up b\u1eadt l\u00ean theo c\u00e1ch, <strong>\u00e9p bu\u1ed9c b\u1ea1n ph\u1ea3i \u0111\u00f3ng ch\u00fang<\/strong>, ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (flash) thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u00e0m t\u00f4i gh\u00e9t s\u1ea3n ph\u1ea9m \u0111ang qu\u1ea3ng c\u00e1o.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Qu\u1ea3ng c\u00e1o video xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc video b\u1ea1n mu\u1ed1n xem th\u00ec c\u0169ng \u0111\u01b0\u1ee3c mi\u1ec5n l\u00e0 ch\u00fang ph\u1ea3i ng\u1eafn th\u00f4i v\u00e0 cho ph\u00e9p b\u1ea1n l\u1ef1a ch\u1ecdn b\u1ecf qua sau khi xem nhi\u1ec1u gi\u00e2y r\u1ed3i.<\/p>\n<\/blockquote>\n\n\n\n<ul>\n<li>Qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i (retargeting ads) nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111a d\u1ea1ng &#8211; v\u1edbi 64% nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c, tuy nhi\u00ean v\u1eabn c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn b\u00ecnh lu\u1eadn r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 h\u1eefu \u00edch v\u00e0 c\u00f3 li\u00ean quan. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec ph\u00e0n n\u00e0n r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng c\u00f2n h\u1eefu \u00edch n\u1eefa ho\u1eb7c n\u1ebfu kh\u00f4ng th\u00ec ch\u00fang l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y &#8220;r\u00f9ng m\u00ecnh\/creepy&#8221; v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, l\u00e0m h\u1ecfng c\u00e1c m\u00f3n qu\u00e0 b\u1ea5t ng\u1edd.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V\u00e0 t\u00f4i bi\u1ebft r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 n\u00f3 kh\u00e1 l\u00e0 r\u00f9ng m\u00ecnh khi nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y hi\u1ec3n th\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n v\u1eeba t\u00ecm ki\u1ebfm, nh\u01b0ng t\u00f4i l\u1ea1i th\u00edch \u0111i\u1ec1u \u0111\u00f3!<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8230;T\u00f4i l\u00fac n\u00e0o c\u0169ng nh\u1eadn ra l\u00e0 n\u00f3 kh\u00f4ng c\u1ea7n thi\u1ebft khi t\u00f4i th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o cho ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i t\u00ecm ki\u1ebfm, t\u1ed1t h\u01a1n l\u00e0 h\u1ecd n\u00ean cho t\u00f4i th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i GH\u00c9T l\u00e0 m\u1ed9t s\u1ed1 c\u00e1i b\u1ea1n t\u00ecm ki\u1ebfm sau \u0111\u1ea5y l\u1ea1i b\u1eadt l\u00ean \u1edf d\u1ea1ng pop up tr\u00ean c\u00e1c website kh\u00e1c. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m h\u1ecfng Gi\u00e1ng Sinh!(*)<\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"color: #808080;\">(*) Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: \u00dd c\u1ee7a \u0111o\u1ea1n n\u00e0y l\u00e0, khi m\u1ecdi ng\u01b0\u1eddi trong gia \u0111\u00ecnh d\u00f9ng chung m\u00e1y t\u00ednh, m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 t\u00ecm mua qu\u00e0 gi\u00e1ng sinh tr\u00ean internet, v\u00e0 d\u0129 nhi\u00ean mu\u1ed1n m\u00f3n qu\u00e0 b\u00ed m\u1eadt. Th\u1ebf r\u1ed3i c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c truy c\u1eadp web, v\u00e0 b\u1ed7ng d\u01b0ng h\u1ecd th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi kia \u0111\u00e3 mua\/\u0111\u1ecbnh mua. T\u1ee9c l\u00e0 b\u00ed m\u1eadt v\u1ec1 m\u00f3n qu\u00e0 \u0111\u00e3 b\u1ecb l\u1ed9.<\/span><\/p>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c nh\u1ea5t l\u00e0 nh\u1eefng c\u00e1i kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o ho\u1eb7c n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi tham gia n\u00f3i thu\u1eadn l\u1ee3i v\u1ec1 c\u00e1c qu\u1ea3ng c\u00e1o &#8220;h\u00f2a tr\u1ed9n\/blended in&#8221; v\u1edbi n\u1ed9i dung, th\u00ed d\u1ee5 nh\u01b0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video (v\u1edbi t\u00ednh n\u0103ng b\u1ecf qua). <\/p>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 xu h\u01b0\u1edbng hi\u1ec3n th\u1ecb gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c, c\u00f3 \u0111\u1ecbnh d\u1ea1ng g\u1ea7n nh\u01b0 gi\u1ed1ng nhau, v\u00e0 qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi xem video l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi ta bi\u1ebft s\u1ebd x\u1ea3y ra v\u00e0 ch\u1ea5p nh\u1eadn (expected and tolerated), v\u1edbi \u0111i\u1ec1u ki\u1ec7n l\u00e0 ch\u00fang kh\u00f4ng ph\u1ea3i c\u00e1c video t\u1ef1 \u0111\u1ed9ng b\u1eadt, v\u00e0 c\u00f3 th\u1ec3 b\u1ecf qua \u0111\u01b0\u1ee3c.&nbsp; <\/p>\n\n\n\n<p>D\u00f9 v\u1eady m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft b\u1eaby (deceptive links) b\u1ecb gh\u00e9t b\u1ecf r\u1ea5t nhi\u1ec1u v\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00ec n\u00f3 kh\u00f4ng cho bi\u1ebft tr\u01b0\u1edbc.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t c\u00e2n b\u1eb1ng mong manh khi \u00e1p d\u1ee5ng nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y cho qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o: thi\u1ebft k\u1ebf \u0111\u1ec3 h\u00f2a tr\u1ed9n v\u00e0o n\u1ed9i dung nh\u01b0ng ph\u1ea3i kh\u00f4ng \u0111\u01b0\u1ee3c b\u1eaby hay l\u1eeba ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_di_dong_tren_may_ban\"><\/span>Qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng &amp; tr\u00ean m\u00e1y b\u00e0n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n \u00e1nh ti\u00eau c\u1ef1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng h\u01a1n so v\u1edbi tr\u00ean m\u00e1y b\u00e0n. <\/p>\n\n\n\n<p>M\u1ed9t l\u00fd do c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 nguy\u00ean nh\u00e2n li\u00ean quan \u0111\u1ebfn m\u00e0n h\u00ecnh di \u0111\u1ed9ng: kh\u00f4ng gian gi\u1edbi h\u1ea1n l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean m\u00e1y b\u00e0n. <\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, b\u1ed1i c\u1ea3nh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng di \u0111\u1ed9ng l\u00e0 xu h\u01b0\u1edbng &#8220;\u0111ang di chuy\u1ec3n&#8221; &#8211; \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 b\u1ecb ph\u00e2n t\u00e2m b\u1edfi c\u00e1c k\u00edch th\u00edch c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u v\u1ec1 hi\u1ec7u qu\u1ea3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>V\u1edbi th\u00f4ng tin \u0111\u00f3, nh\u1eefng g\u00ec qu\u1ea3ng c\u00e1o g\u00e2y phi\u1ec1n nhi\u1ec1u tr\u00ean m\u00e1y b\u00e0n s\u1ebd kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean di \u0111\u1ed9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan_Quang_cao_trong_nam_2004_va_Hien_nay\"><\/span>K\u1ebft lu\u1eadn: Qu\u1ea3ng c\u00e1o trong n\u0103m 2004 v\u00e0 Hi\u1ec7n nay?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e1i kh\u00f4ng thay \u0111\u1ed5i &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c popups trong nh\u1eefng n\u0103m \u0111\u1ea7u 2000 nay t\u00e1i sinh d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o modal, v\u00e0 n\u00f3 c\u0169ng b\u1ecb gh\u00e9t nh\u01b0 c\u00e1ch \u0111\u00e2y h\u01a1n m\u1ed9t th\u1eadp k\u1ef7.&nbsp; <\/p>\n\n\n\n<p>\u00c2m thanh b\u1eadt t\u1ef1 \u0111\u1ed9ng b\u1ecb xem l\u00e0 ti\u00eau c\u1ef1c. C\u00e1c \u0111\u1eb7c t\u00ednh qu\u1ea3ng c\u00e1o sau v\u1eabn b\u1ecb xem l\u00e0 \u0111ang g\u00e2y phi\u1ec1n nhi\u1ec5u cho ng\u01b0\u1eddi tham gia c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang g\u00e2y ra trong nh\u1eefng n\u0103m \u0111\u1ea7u 2000:<\/p>\n\n\n\n<ul>\n<li>C\u00e1c pops up (c\u1eeda s\u1ed5 b\u1eadt l\u00ean t\u1ef1 \u0111\u1ed9ng)<\/li>\n\n\n\n<li>Th\u1eddi gian t\u1ea3i ch\u1eadm<\/li>\n\n\n\n<li>Che nh\u1eefng n\u1ed9i dung b\u1ea1n \u0111ang c\u1ed1 g\u1eafng xem<\/li>\n\n\n\n<li>Di chuy\u1ec3n n\u1ed9i dung xung quanh<\/li>\n\n\n\n<li>Chi\u1ebfm di\u1ec7n t\u00edch l\u1edbn g\u1ea7n nh\u01b0 h\u1ebft trang<\/li>\n\n\n\n<li>T\u1ef1 \u0111\u1ed9ng b\u1eadt \u00e2m thanh<\/li>\n<\/ul>\n\n\n\n<p>Trong khi, x\u00e9t tr\u00ean t\u1ed5ng th\u1ec3, <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> c\u1ee7a web \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n trong v\u00e0i n\u0103m qua, l\u1ecbch s\u1eed v\u1eabn l\u1eb7p l\u1ea1i v\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebft v\u1eabn t\u1ea1o ra c\u00e1c l\u1ed7i t\u01b0\u01a1ng t\u1ef1 h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c. <\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n li\u00ean t\u1ee5c \u0111i gi\u1eefa l\u1eb1n ranh gi\u1eefa vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t v\u00e0 gia t\u0103ng doanh thu qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi &#8220;ch\u00ednh x\u00e1c&#8221; \u1edf \u0111\u00e2y, c\u0169ng kh\u00f4ng c\u00f3 \u0111\u1ecbnh d\u1ea1ng v\u00e0ng cho ng\u01b0\u1eddi thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ho\u00e0n h\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau; ch\u1eafc ch\u1eafn s\u1ebd lu\u00f4n lu\u00f4n c\u00f3 s\u1ef1 \u0111\u1ec1 kh\u00e1ng thay \u0111\u1ed5i v\u00e0 m\u1ed9t mong \u01b0\u1edbc th\u1ecfa thu\u1eadn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc. <\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, n\u1ebfu v\u1edbi b\u00e0i h\u1ecdc h\u01a1n m\u01b0\u1eddi n\u0103m qua, ng\u01b0\u1eddi d\u00f9ng v\u1eabn than th\u1edf v\u1ec1 c\u00f9ng v\u1ea5n \u0111\u1ec1, \u0111\u1ea5y l\u00e0 l\u00fac ch\u00fang ta c\u1ea7n ph\u1ea3i nghi\u00eam t\u00fac v\u1edbi ch\u00fang.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft &#8220;<a href=\"https:\/\/www.nngroup.com\/articles\/most-hated-advertising-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Most Hated Online Advertising Techniques<\/a>&#8221; &#8211; T\u00e1c gi\u1ea3: Therese Fessenden &#8211; Ngu\u1ed3n:\u00a0Nielsen\u00a0<span class=\"norman\">Norman<\/span>\u00a0Group\/\u1ea2nh minh h\u1ecda \u0111\u1ea7u b\u00e0i Pixabay)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: Qu\u1ea3ng c\u00e1o ki\u1ec3u modal, qu\u1ea3ng c\u00e1o s\u1eafp x\u1ebfp l\u1ea1i n\u1ed9i dung, v\u00e0 qu\u1ea3ng c\u00e1o b\u1eadt video t\u1ef1 \u0111\u1ed9ng n\u1eb1m trong nh\u00f3m c\u00e1c qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nhi\u1ec1u nh\u1ea5t. C\u00e1c qu\u1ea3ng c\u00e1o g\u00e2y kh\u00f3 ch\u1ecbu tr\u00ean m\u00e1y b\u00e0n l\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean di \u0111\u1ed9ng. Trong n\u0103m 2004, ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u1ecb c\u0103m gh\u00e9t nh\u1ea5t &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/quang-cao-bi-ghet-nhat\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u1ecb c\u0103m gh\u00e9t nh\u1ea5t &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: Qu\u1ea3ng c\u00e1o ki\u1ec3u modal, qu\u1ea3ng c\u00e1o s\u1eafp x\u1ebfp l\u1ea1i n\u1ed9i dung, v\u00e0 qu\u1ea3ng c\u00e1o b\u1eadt video t\u1ef1 \u0111\u1ed9ng n\u1eb1m trong nh\u00f3m c\u00e1c qu\u1ea3ng c\u00e1o b\u1ecb gh\u00e9t nhi\u1ec1u nh\u1ea5t. C\u00e1c qu\u1ea3ng c\u00e1o g\u00e2y kh\u00f3 ch\u1ecbu tr\u00ean m\u00e1y b\u00e0n l\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean di \u0111\u1ed9ng. 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