{"id":10088,"date":"2018-08-03T03:54:37","date_gmt":"2018-08-03T03:54:37","guid":{"rendered":"https:\/\/kiencang.net\/?p=10088"},"modified":"2022-01-29T16:19:16","modified_gmt":"2022-01-29T09:19:16","slug":"seo-mu-trang-mu-den","status":"publish","type":"post","link":"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/","title":{"rendered":"SEO m\u0169 tr\u1eafng &#038; SEO m\u0169 \u0111en: B\u1ea1n ch\u1ecdn m\u00e0u n\u00e0o?"},"content":{"rendered":"\n<p>B\u1ea1n mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 nguy c\u01a1 b\u1ecb Google ph\u1ea1t? V\u00e2ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta b\u00e0n v\u1ec1 SEO m\u0169 tr\u1eafng r\u1ed3i \u0111\u1ea5y.<\/p>\n\n\n\n<p>\u0110i theo \u0111\u01b0\u1eddng l\u1ed1i m\u0169 tr\u1eafng, v\u00e0 khi th\u1ee9c d\u1eady b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i nh\u00ecn th\u1ea5y bi\u1ec3u \u0111\u1ed3 ki\u1ec3u nh\u01b0 th\u1ebf n\u00e0y trong l\u00fac ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (c\u00f2n h\u01a1n m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"125\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off.png\" alt=\"bi\u1ec3u \u0111\u1ed3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-10089\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off-300x42.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off-768x107.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/google-analytics-drop-off-585x81.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi ch\u00fang ta \u0111i v\u00e0o xem x\u00e9t to\u00e0n b\u1ed9 c\u00e1c k\u1ef9 n\u0103ng m\u0169 tr\u1eafng (white-hat), b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Li\u1ec7u t\u00f4i c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u0169 \u0111en (black-hat) m\u00e0 kh\u00f4ng l\u00e1ch lu\u1eadt kh\u00f4ng? (braking the rules).<\/p><\/blockquote>\n\n\n\n<p>V\u00e2ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9, \u00edt nh\u1ea5t l\u00e0 trong h\u1ea7u h\u1ebft ng\u00e0nh ngh\u1ec1. (Nh\u01b0ng trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Tuy\u00ean b\u1ed1 t\u1eeb ch\u1ed1i tr\u00e1ch nhi\u1ec7m (disclaimer)<\/strong>: &#8220;M\u0169 tr\u1eafng vs m\u0169 \u0111en&#8221; l\u00e0 cu\u1ed9c tranh lu\u1eadn \u0111\u00e3 c\u00f3 t\u1eeb r\u1ea5t l\u00e2u r\u1ed3i (age-old dabate) v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t cho b\u1ea1n s\u1ebd lu\u00f4n lu\u00f4n t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 kinh nghi\u1ec7m v\u1edbi SEO m\u0169 \u0111en, \u0111\u1eebng n\u1ed5i gi\u1eadn v\u1edbi t\u00f4i v\u00ec t\u00f4i \u01b0u \u00e1i m\u0169 tr\u1eafng h\u01a1n m\u0169 \u0111en. H\u00e3y \u0111\u1ec3 \u00fd \u0111\u1ebfn b\u1ed1i c\u1ea3nh blog c\u1ee7a Ahrefs-ch\u00fang t\u00f4i t\u01b0 v\u1ea5n (advising) cho nh\u1eefng ng\u01b0\u1eddi \u0111ang v\u1eadn h\u00e0nh doanh nghi\u1ec7p trong c\u00e1c ng\u00e0nh ngh\u1ec1 h\u1ee3p ph\u00e1p. H\u1ecd kh\u00f4ng th\u1ec3 m\u1ea1o hi\u1ec3m k\u1ebf sinh nhai (livelihoods) c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u0169 \u0111en.<\/p><\/blockquote>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 th\u1ee9 c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thay th\u1ebf cho c\u00e1c chi\u1ebfn thu\u1eadt m\u0169 \u0111en ph\u1ed5 bi\u1ebfn. V\u00e0 gi\u1ea3i th\u00edch t\u1ea1i sao n\u00f3 (c\u00e1c chi\u1ebfn thu\u1eadt m\u0169 tr\u1eafng) l\u00e0 l\u1ef1a ch\u1ecdn c\u00f3 l\u1ee3i h\u01a1n l\u00e0 d\u00f9ng m\u0169 \u0111en \u0111\u1ed1i l\u1eadp.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta c\u1ea7n \u0111\u1ecbnh ngh\u0129a c\u1ea3 SEO m\u0169 tr\u1eafng v\u00e0 SEO m\u0169 \u0111en l\u00e0 g\u00ec (v\u00e0 xem x\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70877aaf\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70877aaf\"  type=\"checkbox\" id=\"item-6577d70877aaf\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#SEO_mu_trang_va_SEO_mu_den\" title=\"SEO m\u0169 tr\u1eafng v\u00e0 SEO m\u0169 \u0111en\">SEO m\u0169 tr\u1eafng v\u00e0 SEO m\u0169 \u0111en<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#Co_phai_SEO_mu_trang_LUC_NAO_cung_la_lua_chon_tot_nhat_khong\" title=\"C\u00f3 ph\u1ea3i SEO m\u0169 tr\u1eafng L\u00daC N\u00c0O c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t kh\u00f4ng?\">C\u00f3 ph\u1ea3i SEO m\u0169 tr\u1eafng L\u00daC N\u00c0O c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#1_Tao_ra_mot_website_DEP_doi_lap_voi_hang_ta_website_ngo_ngan\" title=\"1. T\u1ea1o ra m\u1ed9t website \u0110\u1eb8P [\u0111\u1ed1i l\u1eadp] v\u1edbi h\u00e0ng t\u00e1 website ng\u1edb ng\u1ea9n\">1. T\u1ea1o ra m\u1ed9t website \u0110\u1eb8P [\u0111\u1ed1i l\u1eadp] v\u1edbi h\u00e0ng t\u00e1 website ng\u1edb ng\u1ea9n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#2_Tao_ra_noi_dung_doc_dao_va_CO_GIA_TRI_doi_lap_voi_noi_dung_an_cap_hoac_CHAT_LUONG_THAP\" title=\"2. T\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 C\u00d3 GI\u00c1 TR\u1eca [\u0111\u1ed1i l\u1eadp] v\u1edbi n\u1ed9i dung \u0103n c\u1eafp, ho\u1eb7c CH\u1ea4T L\u01af\u1ee2NG TH\u1ea4P\">2. T\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 C\u00d3 GI\u00c1 TR\u1eca [\u0111\u1ed1i l\u1eadp] v\u1edbi n\u1ed9i dung \u0103n c\u1eafp, ho\u1eb7c CH\u1ea4T L\u01af\u1ee2NG TH\u1ea4P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#3_Xay_dung_lien_ket_doi_lap_voi_Mua_lien_ket\" title=\"3. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft [\u0111\u1ed1i l\u1eadp] v\u1edbi Mua li\u00ean k\u1ebft\">3. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft [\u0111\u1ed1i l\u1eadp] v\u1edbi Mua li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#4_HAP_DAN_lien_ket_den_thong_qua_cac_noi_dung_%E2%80%9Cdang_lien_ketlink-worthy%E2%80%9D_doi_lap_voi_EP_BUOC_moi_nguoi_lien_ket_den_ban_bang_cach_hack_website_cua_ho\" title=\"4. H\u1ea4P D\u1eaaN li\u00ean k\u1ebft \u0111\u1ebfn th\u00f4ng qua c\u00e1c n\u1ed9i dung &#8220;\u0111\u00e1ng li\u00ean k\u1ebft\/link-worthy&#8221; [\u0111\u1ed1i l\u1eadp] v\u1edbi \u00c9P BU\u1ed8C m\u1ecdi ng\u01b0\u1eddi li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n b\u1eb1ng c\u00e1ch hack website c\u1ee7a h\u1ecd\">4. H\u1ea4P D\u1eaaN li\u00ean k\u1ebft \u0111\u1ebfn th\u00f4ng qua c\u00e1c n\u1ed9i dung &#8220;\u0111\u00e1ng li\u00ean k\u1ebft\/link-worthy&#8221; [\u0111\u1ed1i l\u1eadp] v\u1edbi \u00c9P BU\u1ed8C m\u1ecdi ng\u01b0\u1eddi li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n b\u1eb1ng c\u00e1ch hack website c\u1ee7a h\u1ecd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#5_Cac_Microsite_doi_lap_voi_PBN\" title=\"5. C\u00e1c Microsite [\u0111\u1ed1i l\u1eadp] v\u1edbi PBN\">5. C\u00e1c Microsite [\u0111\u1ed1i l\u1eadp] v\u1edbi PBN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#6_Tiep_can_doi_lap_voi_Spam\" title=\"6. Ti\u1ebfp c\u1eadn [\u0111\u1ed1i l\u1eadp] v\u1edbi Spam\">6. Ti\u1ebfp c\u1eadn [\u0111\u1ed1i l\u1eadp] v\u1edbi Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/#Mot_vai_suy_nghi_cuoi_cung\" title=\"M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng\">M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"seo-mu-tr\u1eafng-va-seo-mu-den\"><span class=\"ez-toc-section\" id=\"SEO_mu_trang_va_SEO_mu_den\"><\/span>SEO m\u0169 tr\u1eafng v\u00e0 SEO m\u0169 \u0111en<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO \u0111\u1ec1u gi\u1ed1ng nhau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website tr\u00ean c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm.<\/p><\/blockquote>\n\n\n\n<p>Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO, ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c chia l\u00e0m hai nh\u00f3m ri\u00eang bi\u1ec7t: m\u0169 tr\u1eafng v\u00e0 m\u0169 \u0111en.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed5ng quan s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai nh\u00f3m:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-mu-tr\u1eafng-la-gi\">SEO m\u0169 tr\u1eafng l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>SEO m\u0169 tr\u1eafng li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=vi\">k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a website \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a Google<\/a>. M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm. B\u1ea1n \u01b0u ti\u00ean ng\u01b0\u1eddi d\u00f9ng h\u01a1n m\u1ecdi th\u1ee9 kh\u00e1c.<\/p>\n\n\n\n<p>L\u00e0 ng\u01b0\u1eddi l\u00e0m SEO m\u0169 tr\u1eafng, b\u1ea1n s\u1ebd th\u01b0\u1eddng:<\/p>\n\n\n\n<ul><li>L\u00e0m theo lu\u1eadt ch\u01a1i c\u1ee7a Google (h\u1ecd kh\u00e1 r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 trong <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=vi\">h\u01b0\u1edbng d\u1eabn n\u00e0y<\/a>)<\/li><li>T\u1ed1i \u01b0u h\u00f3a cho con ng\u01b0\u1eddi ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u00e1y t\u00ecm ki\u1ebfm;<\/li><li>T\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n \u0111\u1ecdc v\u00e0 chia s\u1ebb;<\/li><li>T\u1ea1o ra m\u1ed9t trang web n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c trang kh\u00e1c trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n\/your niche (v\u00ec c\u00e1c l\u00fd do \u0111\u00fang \u0111\u1eafn!)<\/li><\/ul>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, ph\u00eda b\u00ean kia l\u00e0 SEO m\u0169 \u0111en. Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;tr\u00e1i ng\u01b0\u1ee3c&#8221; v\u1edbi SEO m\u0169 tr\u1eafng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-mu-den-la-gi\">SEO m\u0169 \u0111en l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>SEO m\u0169 \u0111en li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 thu\u1eadt, v\u00e0 chi\u1ebfn thu\u1eadt kh\u00f4ng nh\u1ea5t thi\u1ebft theo c\u00e1c ch\u1ec9 d\u1eabn c\u1ee7a Google-trong th\u1ef1c t\u1ebf, ch\u00fang \u0111\u00f4i khi l\u00e0 ho\u00e0n to\u00e0n tr\u00e1i \u0111\u1ea1o \u0111\u1ee9c (plain unethical). Nh\u01b0ng ch\u00fang v\u1eabn \u0111em l\u1ea1i cho b\u1ea1n \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mu\u1ed1n (v\u00ed d\u1ee5 nh\u01b0 th\u1ee9 h\u1ea1ng t\u1ed1t).<\/p>\n\n\n\n<p>SEO m\u0169 \u0111en t\u1eadp trung v\u00e0o t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c nh\u1eefng \u0111i\u1ec3m y\u1ebfu, s\u01a1 h\u1edf c\u1ee7a thu\u1eadt to\u00e1n (algorithmic loopholes).<\/p>\n\n\n\n<p><span style=\"color: #808080;\"><strong>L\u01b0u \u00fd nh\u1ecf<\/strong>. Ng\u01b0\u1eddi m\u0169 \u0111en kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1ecf r\u01a1i ng\u01b0\u1eddi d\u00f9ng. C\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 SEO m\u0169 \u0111en &#8220;x\u1ea5u&#8221; hay &#8220;\u00e1c qu\u1ef7&#8221; (m\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 ngh\u0129 th\u1ebf).<\/span><\/p>\n\n\n\n<p>Nhi\u1ec1u l\u1ed7 h\u1ed5ng n\u00e0y kh\u00f4ng g\u00e2y h\u1ea1i cho b\u1ea5t k\u1ef3 ai c\u1ea3, ngo\u1ea1i tr\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ee7a ng\u01b0\u1eddi SEO m\u0169 \u0111en. Nh\u01b0ng m\u1ed9t s\u1ed1 c\u00e1i trong s\u1ed1 ch\u00fang th\u00ec v\u00f4 c\u00f9ng tr\u00e1i \u0111\u1ea1o \u0111\u1ee9c (incredibly unethical), ch\u1eb3ng h\u1ea1n nh\u01b0 hack m\u1ed9t trang web \u0111\u1ec3 ch\u00e8n v\u00e0o backlink. (ch\u00fang ta s\u1ebd b\u00e0n th\u00eam \u1edf b\u00ean d\u01b0\u1edbi.)<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u0169 \u0111en, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul><li>B\u1ebb g\u00e3y (hay \u00edt nh\u1ea5t l\u00e0 &#8220;b\u1ebb cong&#8221;) c\u00e1c quy t\u1eafc ch\u1ec9 d\u1eabn c\u1ee7a Google;<\/li><li>T\u1eadp trung v\u00e0o m\u00e1y t\u00ecm ki\u1ebfm h\u01a1n l\u00e0 v\u00e0o ng\u01b0\u1eddi d\u00f9ng;<\/li><li>C\u1ed1 g\u1eafng \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng nh\u1eefng th\u1ee9 nh\u01b0 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Cloaking\">trang cloaking<\/a> v\u00e0 doorway;<\/li><li>Hack c\u00e1c trang web c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/li><\/ul>\n\n\n\n<p>\u1ede Ahrefs, ch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n l\u00ean g\u00e2n l\u00ean c\u1ed1t v\u1ec1 n\u1ec1n t\u1ea3ng \u0111\u1ea1o \u0111\u1ee9c cao hay n\u00f3i v\u1ec1 c\u00e1c h\u00e0m \u00fd \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a h\u00e0nh vi SEO m\u0169 \u0111en. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ch\u00e2m ng\u00f2i cho m\u1ed9t cu\u1ed9c tranh lu\u1eadn kh\u00f4ng c\u1ea7n thi\u1ebft, v\u1ed1n ch\u1eb3ng ph\u1ea3i l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>Nh\u01b0ng, ch\u00fang t\u00f4i xem SEO m\u0169 \u0111en l\u00e0 \u0111i\u1ec1u <em>r\u1ea5t<\/em> nguy hi\u1ec3m.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ch\u00fang t\u00f4i kh\u00f4ng bao gi\u1edd x\u00e1c nh\u1eadn (v\u00e0 <em>s\u1ebd<\/em> kh\u00f4ng bao gi\u1edd x\u00e1c nh\u1eadn) vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 chi\u1ebfn thu\u1eadt SEO m\u0169 \u0111en n\u00e0o tr\u00ean blog c\u1ee7a Ahrefs. Ch\u00fang t\u00f4i \u1ee7ng h\u1ed9 \u0111i theo con \u0111\u01b0\u1eddng m\u0169 tr\u1eafng (white-hat route), m\u1eb7c d\u00f9 m\u1ed9t ch\u00fat &#8220;m\u0169 x\u00e1m&#8221; c\u00f3 th\u1ec3 kh\u00f4ng g\u00e2y nguy hi\u1ec3m.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, m\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 cho b\u1ea1n th\u1ea5y l\u00fd do v\u00ec sao c\u00e1c chi\u1ebfn thu\u1eadt SEO m\u0169 tr\u1eafng l\u1ea1i th\u01b0\u1eddng l\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1ch quan t\u1ed1t h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n \u0111\u1ed1i ng\u01b0\u1ee3c SEO m\u0169 \u0111en.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi, con \u0111\u01b0\u1eddng m\u0169 tr\u1eafng c\u00f3 t\u1ed1t v\u1edbi b\u1ea1n (right for you)?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"co-ph\u1ea3i-seo-mu-tr\u1eafng-luc-nao-cung-la-l\u1ef1a-ch\u1ecdn-t\u1ed1t-nh\u1ea5t-khong\"><span class=\"ez-toc-section\" id=\"Co_phai_SEO_mu_trang_LUC_NAO_cung_la_lua_chon_tot_nhat_khong\"><\/span>C\u00f3 ph\u1ea3i SEO m\u0169 tr\u1eafng L\u00daC N\u00c0O c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n (v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n n\u1eefa).<\/p>\n\n\n\n<p>N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i, th\u1ebf th\u00ec m\u0169 tr\u1eafng l\u00e0 con \u0111\u01b0\u1eddng ph\u1ea3i \u0111i.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0m trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;cho vay l\u00e3i ng\u00e0y,&#8221; k\u1ef9 thu\u1eadt m\u0169 tr\u1eafng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i th\u1ee9 b\u1ea1n mu\u1ed1n ch\u1ecdn.<\/p>\n\n\n\n<p>SEO m\u0169 \u0111en\/m\u0169 x\u00e1m th\u1ed1ng tr\u1ecb m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (v\u00ed d\u1ee5 &#8220;cho vay l\u00e3i ng\u00e0y&#8221;). V\u00e0 trong khi ch\u00fang t\u00f4i \u1ee7ng h\u1ed9 c\u00e1ch ti\u1ebfp c\u1eadn m\u0169 tr\u1eafng, s\u1ef1 th\u1eadt l\u00e0 c\u00f3 r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh chi\u1ebfn th\u1eafng khi ch\u01a1i &#8220;theo lu\u1eadt&#8221; trong nh\u1eefng l\u0129nh v\u1ef1c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn; b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c \u00fd \u0111\u1ecbnh t\u1ed1t nh\u1ea5t (v\u00ed d\u1ee5, d\u00f9ng c\u00e1c k\u1ef9 thu\u1eadt m\u0169 tr\u1eafng) trong nh\u01b0ng ng\u00e0nh ngh\u1ec1 nh\u01b0 v\u1eady. Nh\u01b0ng s\u1edbm mu\u1ed9n g\u00ec b\u1ea1n c\u0169ng s\u1ebd nh\u00ecn th\u1ea5y th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd l\u00f4i b\u1ea1n quay l\u1ea1i con \u0111\u01b0\u1eddng SEO m\u0169 \u0111en.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n h\u1ee3p ph\u00e1p trong m\u1ed9t ng\u00e0nh ngh\u1ec1 h\u1ee3p ph\u00e1p (\u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi \u0111\u1ecdc nh\u01b0 v\u1eady), b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng m\u00e0 kh\u00f4ng ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt SEO m\u0169 \u0111en nguy hi\u1ec3m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 ch\u00ednh Ahrefs:<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a ngon \u0103n\/juicy keywords (v\u00ed d\u1ee5 nh\u01b0 &#8220;ki\u1ec3m tra backlink \/ backlink checker&#8221;) m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao v\u00e0 l\u00e0m t\u0103ng doanh thu th\u00eam h\u00e0ng tri\u1ec7u \u0111\u00f4 la.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"408\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker.png\" alt=\"ki\u1ec3m tra backlink\" class=\"wp-image-10090\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker-300x136.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker-768x348.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/serp-overview-backlink-checker-585x265.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 ch\u00fang t\u00f4i c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi ch\u1ec9 v\u00e0i chi\u1ebfn thu\u1eadt m\u0169 \u0111en \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p>Nh\u01b0ng ch\u00fang t\u00f4i kh\u00f4ng li\u1ec1u l\u0129nh \u0111\u01b0a to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh tr\u1edf n\u00ean m\u1ea1o hi\u1ec3m nh\u01b0 v\u1eady. N\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 nh\u1eadn l\u1ea5y nguy c\u01a1 \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt SEO m\u0169 tr\u1eafng (nhi\u1ec1u c\u00e1i ch\u00fang t\u00f4i s\u1ebd n\u00f3i b\u00ean d\u01b0\u1edbi). V\u00e0 n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0o blog c\u1ee7a ch\u00fang t\u00f4i trong th\u00e1ng Gi\u00eang n\u0103m nay v\u00e0 th\u00e1ng Gi\u00eang n\u0103m ngo\u00e1i:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"205\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018.png\" alt=\"so s\u00e1nh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-10091\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018-300x68.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018-768x175.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-blog-traffic-january-2017-vs-2018-585x133.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u0103ng tr\u01b0\u1edfng g\u1ea7n 50% m\u1ed9t n\u0103m.<\/p>\n\n\n\n<p>V\u00e0 ch\u00fang t\u00f4i kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c m\u0169 \u0111en n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi duy nh\u1ea5t \u0111i theo con \u0111\u01b0\u1eddng m\u0169 tr\u1eafng. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 kh\u00e1 nhi\u1ec1u SEO m\u0169 \u0111en t\u00edch h\u1ee3p ng\u00e0y c\u00e0ng nhi\u1ec1u chi\u1ebfn thu\u1eadt m\u0169 tr\u1eafng v\u00e0o c\u00f4ng vi\u1ec7c SEO c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do v\u00ec sao \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra (theo quan \u0111i\u1ec3m c\u1ee7a t\u00f4i):<\/p>\n\n\n\n<ul><li><strong>SEO m\u0169 \u0111en c\u00f3 chi ph\u00ed \u0111\u1eaft \u0111\u1ecf h\u01a1n bao gi\u1edd h\u1ebft<\/strong>: Google \u0111\u00e3 th\u00f4ng minh h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y; ch\u1ee7 \u0111\u1ed9ng spam, c\u00e1c chi\u1ebfn thu\u1eadt r\u1ebb ti\u1ec1n kh\u00e1c nh\u01b0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a (keyword stuffing)-\u0111\u00e3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 n\u1eefa. N\u1ebfu l\u00e0 ng\u01b0\u1eddi m\u0169 \u0111en, l\u1ef1a ch\u1ecdn duy nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 chuy\u1ec3n sang c\u00e1c chi\u1ebfn thu\u1eadt t\u1ed1n k\u00e9m h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng PBN (Private Blog Networks &#8211; M\u1ea1ng blog n\u1ed9i b\u1ed9). V\u00e0 khi b\u1ea1n t\u00ednh to\u00e1n c\u1ea9n th\u1eadn chi ph\u00ed \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y (v\u00ed d\u1ee5 chi ph\u00ed mua t\u00ean mi\u1ec1n, m\u00e1y ch\u1ee7 hosting, \u1ea9n th\u00f4ng tin c\u00e1 nh\u00e2n whois, v\u00e2n v\u00e2n), c\u00e1c k\u1ef9 thu\u1eadt SEO m\u0169 \u0111en c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed t\u0103ng nhanh th\u1ef1c s\u1ef1.<\/li><li><strong>SEO m\u0169 \u0111en l\u00e0 R\u1ea4T nguy hi\u1ec3m<\/strong>: Kh\u00f4ng ai mu\u1ed1n b\u1ecb Google ph\u1ea1t. Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111i theo con \u0111\u01b0\u1eddng m\u0169 \u0111en, c\u00f3 nguy c\u01a1 cao b\u1ea1n s\u1ebd b\u1ecb t\u00f3m. V\u00ec th\u1ebf, c\u00f3 v\u1ebb nh\u01b0 \u0111i\u1ec1u b\u1ea1n n\u00ean ch\u1ecdn l\u00e0 kh\u00e1 r\u00f5 r\u00e0ng r\u1ed3i ph\u1ea3i kh\u00f4ng, b\u1ea3n th\u00e2n ch\u00fang t\u00f4i c\u0169ng v\u1eady.<\/li><li><strong>SEO m\u0169 \u0111en y\u00eau c\u1ea7u tr\u00ecnh \u0111\u1ed9 &#8220;hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt&#8221; nh\u1ea5t \u0111\u1ecbnh<\/strong>: N\u1ebfu b\u1ea1n \u0111i theo con \u0111\u01b0\u1eddng m\u0169 \u0111en, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111i xa \u0111\u01b0\u1ee3c tr\u1eeb khi b\u1ea1n c\u00f3 hi\u1ec3u bi\u1ebft chuy\u00ean s\u00e2u v\u00e0 chi ti\u1ebft v\u1ec1 c\u00e1ch trang web l\u00e0m vi\u1ec7c v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec1 gi\u00e0nh l\u1ee3i th\u1ebf cho b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c ki\u1ebfn th\u1ee9c n\u00e0y l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f4ng khai, \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng xem SEO m\u0169 \u0111en l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi (viable option).<\/li><\/ul>\n\n\n\n<p>V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt SEO m\u0169 tr\u1eafng \u0111\u01a1n gi\u1ea3n m\u00e0 trong l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u1eefng thay th\u1ebf kh\u1ea3 thi cho k\u1ef9 thu\u1eadt SEO m\u0169 \u0111en \u0111\u1ed1i l\u1eadp.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-t\u1ea1o-ra-m\u1ed9t-website-d\u1eb9p-d\u1ed1i-l\u1eadp-v\u1edbi-hang-ta-website-ng\u1edb-ng\u1ea9n\"><span class=\"ez-toc-section\" id=\"1_Tao_ra_mot_website_DEP_doi_lap_voi_hang_ta_website_ngo_ngan\"><\/span>1. T\u1ea1o ra m\u1ed9t website \u0110\u1eb8P [\u0111\u1ed1i l\u1eadp] v\u1edbi h\u00e0ng t\u00e1 website ng\u1edb ng\u1ea9n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edbi SEO m\u0169 \u0111en th\u01b0\u1eddng kh\u1edfi t\u1ea1o h\u00e0ng t\u00e1 website nhanh ch\u00f3ng li\u00ean t\u1ee5c \u0111\u1ec3 xem c\u00e1i n\u00e0o th\u00e0nh c\u00f4ng (v\u00ed d\u1ee5 th\u0103ng h\u1ea1ng) v\u00e0 th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<p>H\u1ecd sau \u0111\u00f3 th\u01b0\u1eddng t\u1eadp trung th\u1eddi gian\/c\u00f4ng s\u1ee9c\/ngu\u1ed3n l\u1ef1c cho ch\u1ec9 c\u00e1i n\u00e0o cho th\u1ea5y ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y kh\u00e1 d\u1ec5 d\u00e0ng cho ph\u00e9p h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 t\u1ef1 \u0111\u1ed9ng ho\u1eb7c thu\u00ea ngo\u00e0i:<\/p>\n\n\n\n<ol><li>D\u1ea1y VA (tr\u1ee3 l\u00fd \u1ea3o) \u0111\u1ec3 th\u1ef1c hi\u1ec7n <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\">nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>;<\/li><li>Thu\u00ea m\u1ed9t \u0111\u1ed9i vi\u1ebft b\u00e0i gi\u00e1 r\u1ebb \u0111\u1ec3 t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng l\u1edbn (churn out) c\u00e1c b\u00e0i vi\u1ebft (nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng cao);<\/li><li><a href=\"https:\/\/kiencang.net\/huong-dan-su-dung-wordpress\/\">Kh\u1edfi t\u1ea1o \u0111\u1ed3ng th\u1eddi nhi\u1ec1u trang WordPress<\/a> v\u1edbi m\u1ed9t n\u00fat b\u1ea5m;<\/li><li>T\u1ea3i t\u1ea5t c\u1ea3 n\u1ed9i dung n\u00e0y l\u00ean m\u1ea1ng l\u01b0\u1edbi website c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t n\u00fat b\u1ea5m kh\u00e1c.<\/li><\/ol>\n\n\n\n<p>Nh\u01b0ng v\u00ec s\u1ef1 t\u1eadp trung l\u00e0 v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e0ng nhi\u1ec1u website c\u00e0ng t\u1ed1t, n\u00f3 th\u01b0\u1eddng c\u00f3 k\u1ebft qu\u1ea3 t\u1ec7 h\u1ea1i, <a href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/\">c\u00e1c trang web tr\u00f4ng kh\u00f4ng tin c\u1eady<\/a>. Gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"513\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example.png\" alt=\"trang web tr\u00f4ng kh\u00f4ng \u0111\u00e1ng tin c\u1eady\" class=\"wp-image-10093\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example-300x171.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example-768x438.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/treadmill-pbn-example-585x333.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"color: #808080;\"><strong>L\u01b0u \u00fd<\/strong>: Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng ho\u1eb7c thu\u00ea ngo\u00e0i \u0111\u1ec1u tr\u00f4ng t\u1ec7 h\u1ea1i. M\u1ed9t s\u1ed1 SEO m\u0169 \u0111en \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi m\u0169 \u0111en kh\u00f4ng \u01b0u ti\u00ean cho UI\/UX c\u0169ng nh\u01b0 h\u1ea7u h\u1ebft kh\u00e1ch gh\u00e9 th\u0103m kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i trang web.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh.<\/p>\n\n\n\n<p>N\u00f3 cho ph\u00e9p b\u1ea1n kh\u1edfi t\u1ea1o nhi\u1ec1u website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn m\u00e0 v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, h\u1ecd ch\u1ec9 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t trang. S\u1ed1 ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n v\u00ec th\u1ebf \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u v\u00e0 m\u1ed7i trang ti\u1ebfp theo s\u1ebd g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed1n k\u00e9m g\u00ec.<\/p>\n\n\n\n<p>D\u00f9 v\u1eady, \u0111i\u1ec1u n\u00e0y t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 bi\u1ebft c\u00e1ch<em> l\u00e0m tr\u00ean quy m\u00f4 l\u1edbn<\/em>. V\u00ec th\u1ebf tr\u1eeb khi b\u1ea1n l\u00e0 m\u1ed9t SEO m\u0169 \u0111en b\u1ea3o th\u1ee7, c\u1ee9ng r\u1eafn (die-hard), t\u00f4i c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng vi\u1ec7c h\u1ecdc nh\u1eefng th\u1ee9 nh\u01b0 th\u1ebf l\u00e0 kh\u00f4ng \u0111\u00e1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n xem x\u00e9t \u0111i theo con \u0111\u01b0\u1eddng SEO m\u0169 tr\u1eafng c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch c\u1ee7a ri\u00eang n\u00f3.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, ch\u1eb3ng c\u00f3 g\u00ec ph\u1ea3i nghi ng\u1edd l\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u00edch c\u00e1c website \u0111\u1eb9p m\u1eaft c\u00f3 c\u00e1c th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n kh\u1edfi t\u1ea1o nhi\u1ec1u trang web nh\u1ea5t c\u00f3 th\u1ec3 v\u1edbi t\u1ed1i thi\u1ec3u n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0, th\u00ec v\u00e2ng, ch\u00fang kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 trang web n\u1ed5i b\u1eadt v\u00e0 \u0111\u1eb9p \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao h\u1ea7u h\u1ebft c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng s\u1ebd th\u1ea5t b\u1ea1i, v\u00e0 ch\u1ec9 m\u1ed9t trong s\u1ed1 \u0111\u00f3 cho th\u1ea5y d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 s\u1ed1ng.<\/p>\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, nh\u1eefng trang web &#8220;\u0103n x\u1ed5i\/quick websites&#8221; n\u00e0y s\u1ebd b\u1ecb v\u01b0\u1ee3t qua b\u1edfi b\u1ea5t c\u1ee9 trang web n\u00e0o c\u00f3 t\u00ednh n\u0103ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung ch\u1ec9 c\u1ea7n t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p>T\u1ea1i sao? B\u1edfi v\u00ec n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u00edch nh\u1eefng ki\u1ec3u website nh\u01b0 v\u1eady, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u1ea3nh trong &#8220;c\u00e1c t\u00edn hi\u1ec7u g\u1eafn k\u1ebft\/engagement signals&#8221; (nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang, <a href=\"https:\/\/kiencang.net\/dwell-time\/\">dwell time<\/a>, v\u00e2n v\u00e2n) c\u00e1i m\u00e0 Google g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn theo d\u00f5i \u0111\u1ec3 \u00fd.<\/p>\n\n\n\n<p>V\u1eady th\u00ec con \u0111\u01b0\u1eddng m\u0169 tr\u1eafng l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>T\u1ea1o ra M\u1ed8T trang web, r\u1ed3i b\u1ecf th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 l\u00e0m ho\u00e0n h\u1ea3o UI\/UX.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 d\u1eabn:<\/p>\n\n\n\n<ul><li><strong>T\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong>: M\u00e0u s\u1eafc. <a href=\"https:\/\/kiencang.net\/nhung-font-web-font-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typography<\/a>. Ki\u1ec3u d\u00e1ng. T\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c trang web\/th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi ghi nh\u1edb. V\u00e0 n\u1ebfu m\u1ecdi ng\u01b0\u1eddi ghi nh\u1edb trang web c\u1ee7a b\u1ea1n (v\u00ec l\u00fd do \u0111\u00fang \u0111\u1eafn), h\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecdn trang web c\u1ee7a b\u1ea1n \u1edf nh\u1eefng l\u1ea7n t\u1edbi khi n\u00f3 xu\u1ea5t hi\u1ec7n trong SERP-\u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng &#8220;ch\u1ec9 s\u1ed1 g\u1eafn k\u1ebft.&#8221;<\/li><li><strong>Ch\u1eafc ch\u1eafn r\u1eb1ng web c\u0169ng \u0111\u1eb9p tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>: C\u00f3 r\u1ea5t nhi\u1ec1u theme c\u00f3 thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng kh\u00f4ng \u0111\u1ee7 t\u1ed1t; \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng C\u00d3 TH\u1ec2 c\u00f3 thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng v\u00e0 &#8220;l\u00e0m vi\u1ec7c&#8221; \u0111\u01b0\u1ee3c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Nh\u01b0ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 UX \u0111\u1ee7 t\u1ed1t. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t trang web c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, c\u1ea3m nh\u1eadn v\u00e0 l\u00e0m vi\u1ec7c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u01a1n 50% ng\u01b0\u1eddi xem c\u1ee7a b\u1ea1n s\u1ebd vui n\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/li><li><strong>S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1ed1ng hi\u1ec7u qu\u1ea3<\/strong>: Kh\u00f4ng m\u1ed9t ai th\u00edch thi\u1ebft k\u1ebf l\u1ed9n x\u1ed9n (cluttered design). Kho\u1ea3ng tr\u1ed1ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c l\u00e0m t\u00e1ch bi\u1ec7t c\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang web. N\u00f3 c\u0169ng gi\u00fap l\u00e0m t\u0103ng <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\">t\u00ednh d\u1ec5 \u0111\u1ecdc<\/a>, th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c, v\u00e2n v\u00e2n.<\/li><\/ul>\n\n\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n th\u00eam b\u1ea5t c\u1ee9 thuy\u1ebft ph\u1ee5c n\u00e0o, h\u00e3y xem x\u00e9t \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<p>M\u1ed9t trang web ch\u1ea5t l\u01b0\u1ee3ng cao cu\u1ed1i c\u00f9ng s\u1ebd th\u00e0nh c\u00f4ng. (T\u1ea5t nhi\u00ean tr\u1eeb khi n\u00f3 thu\u1ed9c v\u1ec1 ng\u00e0nh ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t.) Nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 n\u00e0y, ch\u00fang ta n\u00f3i v\u1ec1 &#8220;chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh,&#8221; \u1edf \u0111\u00f3 b\u1ea1n kh\u1edfi t\u1ea1o m\u1ed9t \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, h\u01a1n l\u00e0 t\u1ea5n c\u00f4ng v\u00e0o m\u1ed9t ng\u00e0nh ngh\u1ec1 \u0111\u00e3 b\u00e3o h\u00f2a s\u1eb5n [c\u00f3 h\u1eb3n m\u1ed9t cu\u1ed1n s\u00e1ch kh\u00e1 hay vi\u1ebft v\u1ec1 \u0111\u1ec1 t\u00e0i n\u00e0y v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch ra ti\u1ebfng Vi\u1ec7t].<\/p>\n\n\n\n<p>SEO m\u0169 \u0111en c\u00f3 th\u1ec3 tranh lu\u1eadn r\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn c\u1ee7a h\u1ecd \u0111i theo c\u00e1i g\u1ecdi l\u00e0 S\u1ea3n ph\u1ea9m Kh\u1ea3 thi T\u1ed1i thi\u1ec3u (MVP &#8211; Minium Viable Product)&#8230;nh\u01b0ng t\u00f4i kh\u00f4ng tin r\u1eb1ng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>V\u00e2ng, MVP h\u01b0\u1edbng \u0111\u1ebfn x\u00e1c th\u1ef1c m\u1ed9t \u00fd t\u01b0\u1edfng ho\u1eb7c s\u1ea3n ph\u1ea9m theo c\u00e1ch th\u1ee9c chi ph\u00ed t\u1ed1i thi\u1ec3u (v\u00e0 v\u1edbi l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u00edt nh\u1ea5t c\u00f3 th\u1ec3), nh\u01b0ng ng\u01b0\u1eddi m\u0169 \u0111en l\u00e0m \u0111i\u1ec1u \u0111\u00f3 qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<p>N\u00f3, v\u00ec th\u1ebf, tr\u1edf n\u00ean kh\u00f3 \u0111o \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c l\u00e3i su\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1 xem li\u1ec7u m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 x\u1ee9ng \u0111\u00e1ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>(\u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao iPhone nguy\u00ean b\u1ea3n c\u00f3 m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng ch\u00ednh x\u00e1c nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn copy\/paste-n\u00f3 b\u1ecb hy sinh \u0111\u1ec3 nh\u00f3m t\u1eadp trung v\u00e0o nhi\u1ec1u kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi ch\u1ea1y h\u00e0ng ch\u1ee5c trang web ng\u1edb ng\u1ea9n v\u00e0 xem c\u00e1i n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 (black-hat).<\/p>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0 n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c \u0111\u1ec3 n\u00f3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 (white-hat).<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u00e2y l\u00e0 s\u1ef1 th\u1ef1c:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ed9ng h\u00e0ng t\u00e1 website theo c\u00e1ch m\u0169 tr\u1eafng c\u1ea3 &#8211; \u00edt nh\u1ea5t l\u00e0 kh\u00f4ng trong kho\u1ea3ng th\u1eddi gian ng\u1eafn.<\/p><\/blockquote>\n\n\n\n<p>V\u00ec th\u1ebf, trung th\u1ef1c m\u00e0 n\u00f3i, t\u00f4i ngh\u0129 \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c n\u1eb1m \u0111\u00e2u \u0111\u00f3 \u1edf gi\u1eefa.<\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng khuy\u00ean l\u00e0 b\u1ea1n n\u00ean ch\u00ecm \u0111\u1eafm v\u00e0o chi\u1ebfn l\u01b0\u1ee3c m\u0169 \u0111en v\u00e0 kh\u1edfi t\u1ea1o h\u00e0ng t\u00e1 website k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng li\u00ean t\u1ee5c trong th\u1eddi gian ng\u1eafn. Nh\u01b0ng t\u00f4i c\u0169ng kh\u00f4ng khuy\u00ean b\u1ea1n \u0111\u1ec3 t\u1ea5t c\u1ea3 tr\u1ee9ng v\u00e0o trong m\u1ed9t gi\u1ecf.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu b\u1ea1n c\u00f3 v\u00e0i \u00fd t\u01b0\u1edfng hay m\u00e0 b\u1ea1n mu\u1ed1n th\u1eed, b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi t\u1ea1o nhi\u1ec1u trang web. Nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n b\u1ecf ra \u0111\u1ee7 th\u1eddi gian\/n\u1ed7 l\u1ef1c cho m\u1ed7i c\u00e1i.<\/p>\n\n\n\n<p>N\u00ean nh\u1edb, b\u1ea1n c\u00e0ng b\u1ecf \u00edt n\u1ed7 l\u1ef1c v\u00e0o m\u1ed9t trang web, c\u00e0ng kh\u00f3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd l\u00e0 n\u00f3i chung, c\u00e1c website m\u0169 \u0111en th\u01b0\u1eddng kh\u00e1 v\u00f4 danh. Ch\u00fang hi\u1ebfm khi tr\u1edf th\u00e0nh c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e1ng gi\u00e1.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u00ec c\u00e1c website m\u0169 tr\u1eafng t\u1eadp trung nhi\u1ec1u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u, c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c trang nh\u01b0 v\u1eady tr\u1edf l\u00ean l\u1edbn m\u1ea1nh.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u cu\u1ed1i c\u00f9ng, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u00edt khi l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1edbi SEO m\u0169 tr\u1eafng.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO m\u0169 \u0111en th\u01b0\u1eddng lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ra trang web c\u1ee7a h\u1ecd v\u00e0 sao ch\u00e9p ch\u00fang. Suy cho c\u00f9ng, kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t khi b\u1ea1n kh\u00e1m ph\u00e1 ra c\u00e1c t\u1eeb kh\u00f3a &#8220;d\u1ec5 ki\u1ebfm c\u01a1m&#8221;\/&#8221;money&#8221; keywords.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u0169 tr\u1eafng, b\u1ea1n kh\u00f4ng c\u1ea7n lo s\u1ee3 r\u1eb1ng trang web c\u1ee7a m\u00ecnh tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o SEO m\u0169 tr\u1eafng, b\u1ea1n c\u00e0ng n\u00e2ng cao ng\u01b0\u1ee1ng c\u1ee7a b\u1ea1n-n\u00f3 n\u00e2ng cao ng\u01b0\u1ee1ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 ch\u1ea1m t\u1edbi.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-t\u1ea1o-ra-n\u1ed9i-dung-d\u1ed9c-dao-va-co-gia-tr\u1ecb-d\u1ed1i-l\u1eadp-v\u1edbi-n\u1ed9i-dung-an-c\u1eafp-ho\u1eb7c-ch\u1ea5t-l\u01b0\u1ee3ng-th\u1ea5p\"><span class=\"ez-toc-section\" id=\"2_Tao_ra_noi_dung_doc_dao_va_CO_GIA_TRI_doi_lap_voi_noi_dung_an_cap_hoac_CHAT_LUONG_THAP\"><\/span>2. T\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 C\u00d3 GI\u00c1 TR\u1eca [\u0111\u1ed1i l\u1eadp] v\u1edbi n\u1ed9i dung \u0103n c\u1eafp, ho\u1eb7c CH\u1ea4T L\u01af\u1ee2NG TH\u1ea4P<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0102n tr\u1ed9m n\u1ed9i dung t\u1eeb c\u00e1c trang web kh\u00e1c v\u00e0 xu\u1ea5t b\u1ea3n n\u00f3 nh\u01b0 l\u00e0 c\u1ee7a b\u1ea1n l\u00e0 vi\u1ec7c l\u00e0m thi\u1ebfu \u0111\u1ea1o \u0111\u1ee9c h\u00e0nh ngh\u1ec1.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, Google ch\u1eb3ng th\u00edch th\u00fa g\u00ec n\u1ed9i dung tr\u00f9ng l\u1eafp (duplicate content), c\u0169ng nh\u01b0 n\u00f3 ch\u1eb3ng h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 <a href=\"https:\/\/kiencang.net\/google-panda\/\">thu\u1eadt to\u00e1n Panda<\/a> \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 x\u1eed l\u00fd.<\/p>\n\n\n\n<p><span style=\"color: #808080;\"><strong>L\u01b0u \u00fd<\/strong>. Ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng th\u1eeba nh\u1eadn r\u1eb1ng ngay c\u1ea3 khi thu\u1eadt to\u00e1n Panda c\u00f3 m\u1eb7t th\u00ec c\u00e1c n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (ho\u1eb7c m\u00f4ng m\u00e1, ch\u00f4m ch\u1ec9a) \u0111\u00f4i khi v\u1eabn \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao. N\u00f3 c\u00f3 th\u1ec3 th\u1eadm ch\u00ed c\u00f2n thi tho\u1ea3ng v\u01b0\u1ee3t th\u1ee9 h\u1ea1ng c\u1ee7a n\u1ed9i dung g\u1ed1c. D\u1ea7u v\u1eady t\u00f4i ph\u1ea3i n\u00f3i r\u1eb1ng \u0111i\u1ec1u n\u00e0y r\u1ea5t hi\u1ebfm khi x\u1ea3y ra.<\/span><\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u0169 \u0111en \u0103n tr\u1ed9m-n\u1ed9i dung bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>Xu\u1ea5t b\u1ea3n l\u1ea1i b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c (m\u00e0 kh\u00f4ng ghi c\u00f4ng)<\/strong>: M\u1eb7c d\u00f9 xu\u1ea5t b\u1ea3n l\u1ea1i b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111i k\u00e8m s\u1ef1 ghi c\u00f4ng ho\u00e0n to\u00e0n \u1ed5n, nh\u01b0ng l\u1ea5y n\u1ed9i dung c\u1ee7a trang kh\u00e1c v\u00e0 kh\u00f4ng ghi c\u00f4ng th\u00ec kh\u00f4ng.<\/li><li><strong>X\u00e1o x\u00e0o n\u1ed9i dung (spun content)<\/strong>: \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p, nh\u01b0ng n\u00f3 r\u1ea5t kh\u00f3 \u0111em l\u1ea1i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o n\u00e0o. Kh\u1ea3 n\u0103ng cao l\u00e0 n\u1ed9i dung x\u00e1o x\u00e0o c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecdc c\u0169ng nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng tin t\u01b0\u1edfng n\u00f3.<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng \u0103n tr\u1ed9m n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng SEO m\u0169 \u0111en t\u1ed3i t\u1ec7 duy nh\u1ea5t; s\u1eed d\u1ee5ng ng\u01b0\u1eddi vi\u1ebft b\u00e0i gi\u00e1 r\u1ebb c\u0169ng kh\u00f4ng kh\u00e1c g\u00ec m\u1ea5y, ch\u1eb3ng h\u1ea1n chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng ng\u01b0\u1eddi vi\u1ebft c\u00f3 gi\u00e1 5$\/1000 t\u1eeb c\u1ea7n ph\u1ea3i \u0111\u1eb7t d\u1ea5u h\u1ecfi. V\u1edbi gi\u00e1 \u0111\u00f3 b\u1ea1n ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung kh\u00f4ng sai l\u1ed7i ch\u00ednh t\u1ea3 m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>C\u00f2n \u0111i\u1ec1u n\u00e0y n\u1eefa, nh\u1eefng ng\u01b0\u1eddi vi\u1ebft \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, ho\u1eb7c t\u1ea1o ra ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t (raving fans.)<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u1ec3 \u00fd l\u00e0 nh\u1ed3i nh\u00e9t nh\u1eefng th\u1ee9 &#8220;li\u00ean quan&#8221;-th\u01b0\u1eddng l\u00e0 m\u00f4ng m\u00e1 l\u1ea1i t\u1eeb c\u00e1c b\u00e0i vi\u1ebft hi\u1ec7n \u0111ang \u0111\u1ee9ng \u0111\u1ea7u cho m\u1ed9t t\u1eeb kh\u00f3a cho tr\u01b0\u1edbc-\u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ed9i dung &#8220;\u0111\u1ed9c \u0111\u00e1o.&#8221;<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta tr\u1edf l\u1ea1i t\u00e2m l\u00fd &#8220;kh\u1edfi t\u1ea1o h\u00e0ng t\u00e1 trang web v\u00e0 xem c\u00e1i n\u00e0o hi\u1ec7u qu\u1ea3.&#8221;<\/p>\n\n\n\n<p>Trong khi m\u1ed9t s\u1ed1 n\u1ed9i dung nh\u01b0 v\u1eady &#8220;\u0111\u01b0\u1ee3c vi\u1ec7c&#8221; trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, kh\u1ea3 n\u0103ng cao v\u1eabn l\u00e0 ng\u01b0\u1eddi xem kh\u00f4ng g\u1eafn k\u1ebft l\u00e2u d\u00e0i n\u1ebfu h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng trang c\u1ee7a b\u1ea1n. V\u00e0 c\u0169ng th\u01b0\u1eddng ch\u1eb3ng quay tr\u1edf l\u1ea1i.<\/p>\n\n\n\n<p>Nh\u01b0ng th\u1ef1c l\u00f2ng m\u00e0 n\u00f3i, nh\u1eefng ng\u01b0\u1eddi m\u0169 \u0111en th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m, ph\u1ea7n l\u1edbn th\u1eddi gian, h\u1ecd s\u1ebd \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 \u1edf ch\u1ed7 kh\u00e1c. N\u1ebfu h\u1ecd mu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i, h\u1ecd c\u00f3 th\u1ec3 vi\u1ebft l\u1ea1i n\u00f3 khi n\u00f3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m d\u1eabn \u0111\u1ebfn &#8220;c\u00e1c t\u00edn hi\u1ec7u t\u01b0\u01a1ng t\u00e1c&#8221; ngh\u00e8o n\u00e0n c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang cao, dwell time th\u1ea5p, th\u1eddi gian tr\u00ean trang ng\u1eafn v\u00e0 CTR c\u0169ng th\u1ea5p khi m\u1ecdi ng\u01b0\u1eddi th\u1ea5y &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221; c\u1ee7a b\u1ea1n tr\u00ean SERP. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u00e1nh v\u00e0o t\u00ednh hi\u1ec7u qu\u1ea3, l\u00e0m cho n\u00f3 kh\u00f3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng ngay t\u1eeb l\u00fac ban \u0111\u1ea7u.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 ng\u01b0\u1eddi m\u0169 tr\u1eafng l\u00e0m:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vi\u1ebft-t\u1ea1o-n\u1ed9i-dung-d\u1ed9c-dao-va-nguyen-b\u1ea3n\"><strong>Vi\u1ebft\/t\u1ea1o n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 nguy\u00ean b\u1ea3n.<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng \u0111i x\u00e1o x\u00e0o n\u1ed9i dung. Kh\u00f4ng copy. V\u00e0 kh\u00f4ng &#8220;vi\u1ebft l\u1ea1i&#8221; n\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n, m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec1u Google c\u0169ng mu\u1ed1n n\u1eefa.<\/p>\n\n\n\n<p>Sau khi b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m n\u1ed9i dung c\u1ee7a m\u00ecnh long lanh h\u01a1n b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c m\u1eb9o \u0111\u1ecbnh d\u1ea1ng v\u00e0 k\u1ef9 thu\u1eadt vi\u1ebft (copywritng) sau:<\/p>\n\n\n\n<ul><li><strong>Th\u00eam d\u00f2ng ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<\/strong>-Vi\u1ebft ti\u00eau \u0111\u1ec1 khi\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u00fa \u00fd, nh\u01b0ng \u0111\u1eebng vi\u1ebft theo ki\u1ec3u &#8220;c\u00e2u view\/treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3&#8221;. Google mu\u1ed1n b\u1ea1n vi\u1ebft <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">ti\u00eau \u0111\u1ec1 c\u00f3 t\u00ednh m\u00f4 t\u1ea3<\/a>. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m cho nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n;<\/li><li><strong>Quan t\u00e2m \u0111\u1ebfn c\u1ea5u tr\u00fac &amp; t\u00ednh d\u1ec5 \u0111\u1ecdc<\/strong>-H\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\">d\u1ec5 \u0111\u1ecdc<\/a> b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5, <a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\">g\u1ea1ch \u0111\u1ea7u d\u00f2ng<\/a>, v\u00e0 c\u00e1c c\u00e2u ng\u1eafn. Kh\u00f4ng ai th\u00edch <a href=\"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/\">\u0111\u1ed1i di\u1ec7n m\u1ed9t kh\u1ed1i v\u0103n b\u1ea3n d\u00e0y \u0111\u1eb7c<\/a>;<\/li><li><strong>\u0110\u1eebng b\u1ecb \u00e1m \u1ea3nh b\u1edfi t\u1eeb kh\u00f3a<\/strong>-N\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd t\u1ef1 nhi\u00ean th\u00eam t\u1eeb kh\u00f3a v\u00e0o. Ghi nh\u1edb t\u1eeb kh\u00f3a trong \u0111\u1ea7u nh\u01b0ng \u0111\u1eebng hy sinh t\u00ednh d\u1ec5 \u0111\u1ecdc v\u00ec n\u00f3;<\/li><li><strong>Th\u00eam meta description thuy\u1ebft ph\u1ee5c<\/strong>-Cho d\u00f9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap th\u0103ng h\u1ea1ng tr\u1ef1c ti\u1ebfp, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ee9 \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y, v\u00ec th\u1ebf h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c click tr\u00ean SERP. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam v\u1ec1 c\u00e1ch vi\u1ebft cho&nbsp;<a href=\"https:\/\/kiencang.net\/the-meta-description\/\">meta description \u1edf \u0111\u00e2y<\/a>.<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c n\u1ed9i dung &#8220;\u0111\u1ed9c \u0111\u00e1o&#8221; v\u00e0 &#8220;nguy\u00ean b\u1ea3n&#8221;?<\/p>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng th\u1ee9 m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ph\u1ea3i l\u00e0m \u0111\u1ec3 t\u1ea1o ra danh s\u00e1ch <a href=\"https:\/\/kiencang.net\/cong-cu-seo-mien-phi\/\">c\u00e1c c\u00f4ng c\u1ee5 SEO mi\u1ec5n ph\u00ed<\/a>.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n google t\u1eeb kh\u00f3a &#8220;c\u00f4ng c\u1ee5 SEO&#8221; ho\u1eb7c &#8220;ph\u1ea7n m\u1ec1m SEO&#8221;, &#8220;c\u00e1c c\u00f4ng c\u1ee5 SEO mi\u1ec5n ph\u00ed&#8221;, h\u1ea7u h\u1ebft n\u1ed9i dung r\u01a1i v\u00e0o m\u1ed9t trong hai nh\u00f3m sau:<\/p>\n\n\n\n<ol><li>M\u1ed9t danh s\u00e1ch D\u00c0I c\u00e1c c\u00f4ng c\u1ee5 SEO m\u00e0 t\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y, nh\u01b0ng kh\u00f4ng \u0111\u1eafn \u0111o suy ngh\u0129 xem li\u1ec7u ch\u00fang c\u00f3 <em>x\u1ee9ng \u0111\u00e1ng<\/em> \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh s\u00e1ch hay kh\u00f4ng;<\/li><li>M\u1ed9t danh s\u00e1ch <em>thi\u00ean v\u1ecb<\/em> \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0 g\u00f3p nh\u1eb7t b\u1edfi m\u1ed9t t\u00e1c gi\u1ea3 c\u00e1 nh\u00e2n;<\/li><\/ol>\n\n\n\n<p>Ch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n xu\u1ea5t b\u1ea3n th\u00eam m\u1ed9t n\u1ed9i dung gi\u1ed1ng nh\u01b0 v\u1eady n\u1eefa.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i \u0111i theo con \u0111\u01b0\u1eddng t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 \u0111\u00e1m \u0111\u00f4ng (crowdsourcing): ch\u00fang t\u00f4i h\u1ecfi c\u1ed9ng \u0111\u1ed3ng SEO \u0111\u00e2u l\u00e0 c\u00f4ng c\u1ee5 SEO \u01b0a th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10101 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post.png\" alt=\"c\u00f4ng c\u1ee5 SEO \u01b0a th\u00edch\" width=\"900\" height=\"81\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post-300x27.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post-768x69.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/reddit-seo-tools-post-585x53.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/h2>\n\n\n\n<p>Sau \u0111\u00f3 ch\u00fang t\u00f4i l\u1ecdc v\u00e0 bi\u00ean t\u1eadp l\u1ea1i c\u00e1c g\u1ee3i \u00fd.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0: m\u1ed9t danh s\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 SEO \u0111\u00e1ng tin c\u1eady \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n\n\n\n<p>V\u00e0 khi m\u1ed9t n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o, ch\u00fang th\u1ef1c s\u1ef1 x\u1ee9ng \u0111\u00e1ng nh\u1eadn c\u00e1c li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 th\u00f4ng b\u00e1o cho \u0111\u00fang ng\u01b0\u1eddi v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u1ea5p \u0111\u1ea7y trang web b\u1eb1ng c\u00e1ch \u0103n tr\u1ed9m, copy n\u1ed9i dung t\u1eeb n\u01a1i kh\u00e1c ho\u1eb7c s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n\n\n\n<p>Nh\u01b0ng d\u00f9 n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng, n\u00f3 kh\u00f4ng th\u1ec3 \u0111em \u0111\u1ebfn cho website c\u1ee7a b\u1ea1n b\u1ea5t k\u1ef3 &#8220;n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc&#8221; n\u00e0o.<\/p>\n\n\n\n<p>\u00dd c\u1ee7a t\u00f4i l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>V\u00e2ng, quay tr\u1edf l\u1ea1i s\u1ef1 th\u1ef1c r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO m\u0169 \u0111en th\u01b0\u1eddng lo s\u1ee3 b\u1ea5t k\u1ef3 ai &#8220;t\u00ecm ra&#8221; l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd v\u00e0 ph\u00e1t hi\u1ec7n c\u00e1c t\u1eeb kh\u00f3a &#8220;d\u1ec5 ki\u1ebfm \u0103n&#8221;.<\/p>\n\n\n\n<p>N\u1ebfu ai \u0111\u00f3 t\u00ecm th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a &#8220;d\u1ec5 ki\u1ebfm \u0103n&#8221; c\u1ee7a h\u1ecd-v\u00e0 \u0111\u1ec3 \u00fd r\u1eb1ng ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng-b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt m\u0169 \u0111en sao ch\u00e9p t\u01b0\u01a1ng t\u1ef1-nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p nh\u1eefng n\u1ed9i dung r\u1ebb ti\u1ec1n kia v\u00e0 b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>V\u00e0 b\u1edfi v\u00ec ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 trong t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 n\u00e0y, nh\u1eefng ng\u01b0\u1eddi sao ch\u00e9p \u0111\u1ebfn sau c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua ng\u01b0\u1eddi m\u0169 \u0111en ban \u0111\u1ea7u. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p>Nh\u1eefng n\u1ed9i dung nh\u01b0 v\u1eady s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn (c\u0169ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u1ec1 c\u1eadp v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn n\u00f3). N\u00f3 c\u0169ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c &#8220;c\u00e1c t\u00edn hi\u1ec7u h\u00e0nh vi&#8221; mong mu\u1ed1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ef1 h\u1eefu \u00edch v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a n\u00f3. \u0110i\u1ec1u \u0111\u00f3 r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i so v\u1edbi n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb PBN.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-xay-d\u1ef1ng-lien-k\u1ebft-d\u1ed1i-l\u1eadp-v\u1edbi-mua-lien-k\u1ebft\"><span class=\"ez-toc-section\" id=\"3_Xay_dung_lien_ket_doi_lap_voi_Mua_lien_ket\"><\/span>3. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft [\u0111\u1ed1i l\u1eadp] v\u1edbi Mua li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng-\u00edt nh\u1ea5t n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c<\/a>.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, ch\u00fang quan tr\u1ecdng \u0111\u1ebfn n\u1ed7i m\u00e0 b\u1ea1n s\u1ebd hi\u1ebfm khi th\u1ea5y m\u1ed9t trang n\u00e0o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o \u0111\u00e1ng gi\u00e1 (v\u00ed d\u1ee5 c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao) m\u00e0 l\u1ea1i kh\u00f4ng c\u00f3 backlink.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng tin t\u00f4i \u01b0?<\/p>\n\n\n\n<p>H\u00e3y v\u00e0o Keyword Explorer v\u00e0 nh\u1eadp b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u0111\u1ed1i (decent search volume). R\u1ed3i ki\u1ec3m tra SERP t\u1ed5ng quan.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"451\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview.png\" alt=\"trang SERP t\u1ed5ng quan\" class=\"wp-image-10097\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview-300x150.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview-768x385.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ahrefs-serp-overview-585x293.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>H\u1ea7u nh\u01b0 c\u00e1c trang trong top 10 \u0111\u1ec1u c\u00f3 s\u1ed1 l\u01b0\u1ee3ng backlink kha kh\u00e1.<\/p>\n\n\n\n<p>Nh\u01b0ng <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> l\u00e0 m\u1ed9t trong c\u00e1c nhi\u1ec7m v\u1ee5 SEO quan tr\u1ecdng nh\u1ea5t v\u00e0 kh\u00f3 nh\u1ea5t; \u0111\u1ea5y l\u00e0 l\u00fd do v\u00ec sao m\u1ecdi ng\u01b0\u1eddi quay tr\u1edf ra mua li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng: mua li\u00ean k\u1ebft l\u00e0 chi\u1ebfn thu\u1eadt SEO m\u0169 \u0111en, kh\u00f4ng c\u00f3 nh\u1eadn \u0111\u1ecbnh kh\u00e1c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/93713?hl=vi&amp;ref_topic=6001971\">\u0111i\u1ec1u Google n\u00f3i<\/a> v\u1ec1 chuy\u1ec7n n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Mua li\u00ean k\u1ebft ho\u1eb7c b\u00e1n li\u00ean k\u1ebft \u0111\u1ec3 chuy\u1ec3n <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\">PageRank<\/a> c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m b\u1edbt (dilute) ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Tham gia v\u00e0o m\u01b0u \u0111\u1ed3 li\u00ean k\u1ebft ki\u1ec3u n\u00e0y vi ph\u1ea1m H\u01b0\u1edbng d\u1eabn Qu\u1ea3n tr\u1ecb web c\u1ee7a Google v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a trang trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p><\/blockquote>\n\n\n\n<p>V\u1eady th\u00ec chi\u1ebfn thu\u1eadt SEO m\u0169 tr\u1eafng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c? <strong>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft; kh\u00f4ng mua n\u00f3<\/strong>.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<ul><li>B\u00e0i \u0111\u0103ng c\u1ee7a kh\u00e1ch;<\/li><li><a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket-gay\/\">Qua c\u00e1c li\u00ean k\u1ebft g\u00e3y<\/a>;<\/li><li>&#8220;Linkbait + outreach&#8221;;<\/li><li>B\u00ecnh lu\u1eadn tr\u00ean blog (l\u01b0u \u00fd: nh\u1eefng li\u00ean k\u1ebft n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch, nh\u01b0ng b\u1ea1n c\u1ea7n bi\u1ebft r\u1eb1ng ch\u00fang th\u01b0\u1eddng l\u00e0 nofollow).<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng th\u1eadm ch\u00ed ngay c\u1ea3 ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft m\u0169 tr\u1eafng t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u0169 \u0111en-\u0111i\u1ec1u n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n ch\u00fang tr\u00ean quy m\u00f4 n\u00e0o.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u0103ng m\u01b0\u1eddi b\u00e0i \u0111\u0103ng kh\u00e1ch m\u1eddi trong m\u1ed9t ng\u00e0y, c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n \u0111\u00e3 x\u1ea3y ra. Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u0103ng 2-3 b\u00e0i m\u1ed7i tu\u1ea7n, th\u00ec v\u00e2ng, \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u1ed5n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec1u kh\u00e1c c\u1ea7n tr\u00e1nh n\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh l\u00e0 m\u0169 tr\u1eafng:<\/p>\n\n\n\n<ul><li>C\u1ea9n tr\u1ecdng v\u1edbi c\u00e1c li\u00ean k\u1ebft l\u1ea1 trong c\u00e1c b\u00e0i vi\u1ebft kh\u00e1ch m\u1eddi (guest posts) (v\u00ed d\u1ee5 v\u1ec1 c\u00e1c v\u1ecb tr\u00ed kh\u00f4ng t\u1ef1 nhi\u00ean nh\u01b0 li\u00ean k\u1ebft \u0111\u1ebfn trang ch\u1ee7, trang b\u00e1n s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan, v\u00e2n v\u00e2n.);<\/li><li>\u0110\u1ec3 l\u1ea1i l\u1eddi b\u00ecnh lu\u1eadn k\u1ef3 qu\u00e1i tr\u00ean blog nh\u01b0 ki\u1ec3u &#8220;c\u00f4ng ty SEO t\u1ed1t nh\u1ea5t H\u00e0 N\u1ed9i&#8221; d\u01b0\u1edbi d\u1ea1ng t\u00ean ng\u01b0\u1eddi b\u00ecnh lu\u1eadn;<\/li><li>C\u00e1c li\u00ean k\u1ebft PBN (s\u1ebd n\u00f3i k\u1ef9 h\u01a1n ph\u00eda b\u00ean d\u01b0\u1edbi);<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng mua li\u00ean k\u1ebft c\u00f3 hi\u1ec7u qu\u1ea3; b\u1ea1n b\u1ecf ra ti\u1ec1n t\u01b0\u01a1i th\u00f3c th\u1eadt, v\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u1eeb khi b\u1ea1n \u0111ang \u1edf trong l\u0129nh v\u1ef1c &#8220;m\u1edd \u00e1m&#8221;-ho\u1eb7c nh\u1eefng n\u01a1i m\u00e0 nh\u00ecn chung c\u00f3 \u0111\u01b0\u1ee3c backlink l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n (ho\u1eb7c b\u1ea5t c\u1ee9 l\u00fd do n\u00e0o kh\u00e1c), th\u1ef1c t\u1ebf x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba l\u00fd do gi\u1ea3i th\u00edch t\u1ea1i sao:<\/p>\n\n\n\n<ol><li><strong>Mua li\u00ean k\u1ebft th\u1ef1c s\u1ef1 nguy hi\u1ec3m<\/strong>-N\u1ebfu Google b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 ph\u00e1t hi\u1ec7n ra l\u00e0 b\u1ea1n mua li\u00ean k\u1ebft th\u00ec h\u00e3y ch\u1edd \u0111\u1ee3i h\u00ecnh ph\u1ea1t t\u1eeb h\u1ecd.<\/li><li><strong>Mua li\u00ean k\u1ebft th\u1ef1c s\u1ef1 t\u1ed1n k\u00e9m<\/strong>-Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 mua m\u1ed9t backlink l\u00e0 350$ (theo m\u1ed9t nghi\u00ean c\u1ee9u c\u00f3 quy m\u00f4 kh\u00e1 l\u1edbn c\u1ee7a Ahrefs). Nh\u01b0ng x\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u1ea1i mi\u1ec5n ph\u00ed; b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean trang web c\u1ee7a b\u1ea1n, qu\u1ea3ng b\u00e1 n\u00f3, v\u00e0 c\u00e1c li\u00ean k\u1ebft s\u1ebd \u0111\u1ebfn m\u1ed9t c\u00e1ch &#8220;t\u1ef1 nhi\u00ean.&#8221;<\/li><li><strong>Li\u00ean k\u1ebft \u0111\u00e3 mua kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t<\/strong>-H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y; n\u1ebfu m\u1ed9t trang b\u00e1n cho b\u1ea1n m\u1ed9t li\u00ean k\u1ebft, kh\u1ea3 n\u0103ng l\u00e0 h\u1ecd c\u0169ng s\u1ebd b\u00e1n c\u00e1c li\u00ean k\u1ebft cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c n\u1eefa. V\u00e0 n\u1ebfu h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3, cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd c\u00f3 li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang c\u1ea7n ph\u1ea3i \u0111\u1eb7t nghi ng\u1edd (<em>ngh\u0129a l\u00e0 d\u1ec5 r\u01a1i v\u00e0o t\u1ea7m ng\u1eafm ph\u1ea1t c\u1ee7a Google-ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>). C\u00f3 r\u1ea5t nhi\u1ec1u tr\u00f2 l\u1eeba \u0111\u1ea3o trong th\u1ebf gi\u1edbi mua b\u00e1n li\u00ean k\u1ebft.<\/li><\/ol>\n\n\n\n<p>V\u1eady l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean nh\u1edd k\u1ef9 thu\u1eadt SEO m\u0169 tr\u1eafng l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u1ee3i \u00edch:<\/p>\n\n\n\n<ol><li><strong>Kh\u00f4ng r\u01a1i v\u00e0o v\u00f2ng nguy hi\u1ec3m<\/strong>-C\u00e1c li\u00ean k\u1ebft c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean kh\u00f4ng g\u00e2y nguy hi\u1ec3m cho th\u1ee9 h\u1ea1ng tr\u00ean Google ho\u1eb7c l\u00e0m \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn uy t\u00edn c\u1ee7a b\u1ea1n.<\/li><li><strong>Ch\u00fang l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 t\u1ef1 nhi\u00ean (c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing h\u1eefu \u00edch)<\/strong>-C\u00e1c li\u00ean k\u1ebft m\u0169 tr\u1eafng th\u01b0\u1eddng l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c nh\u01b0 PR, ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 n\u1ed9i dung, v\u00e2n v\u00e2n. Nh\u01b0ng v\u1edbi mua li\u00ean k\u1ebft, b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft m\u00e0 th\u00f4i. Kh\u00f4ng c\u00f3 th\u00eam \u0111i\u1ec1u g\u00ec kh\u00e1c n\u1eefa.<\/li><\/ol>\n\n\n\n<p>C\u00f2n \u0111i\u1ec3m n\u00e0y c\u1ea7n l\u01b0u \u00fd n\u1eefa l\u00e0 khi b\u1ea1n mua c\u00e1c li\u00ean k\u1ebft, b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ed3 s\u01a1 backlink c\u1ee7a b\u1ea1n &#8220;tr\u00f4ng gi\u1ed1ng t\u1ef1 nhi\u00ean&#8221;, \u0111i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng h\u00f3a <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a>, mua li\u00ean k\u1ebft t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, v\u00e2n v\u00e2n.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi li\u00ean k\u1ebft t\u1ef1 ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1edd k\u1ef9 thu\u1eadt SEO m\u0169 tr\u1eafng, b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 backlink ho\u00e0n h\u1ea3o m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i theo d\u00f5i th\u01b0\u1eddng xuy\u00ean c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n mua\/thu\u00ea \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang v\u1eabn s\u1ed1ng.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi b\u00e1n li\u00ean k\u1ebft s\u1ebd th\u01b0\u1eddng th\u1eed l\u1eeba \u0111\u1ea3o b\u1ea1n b\u1eb1ng c\u00e1ch \u00e2m th\u1ea7m x\u00f3a c\u00e1c li\u00ean k\u1ebft v\u00e0 hy v\u1ecdng r\u1eb1ng b\u1ea1n kh\u00f4ng bao gi\u1edd nh\u1eadn ra.<\/p>\n\n\n\n<p><em>(Nghi\u00eam t\u00fac, \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 L\u1edaN.)<\/em><\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng bi\u1ebft b\u1ea1n ngh\u0129 sao, c\u00f2n t\u00f4i th\u1ea5y r\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u1eadt \u0111\u00e1ng ch\u00e1n v\u00e0 r\u1eafc r\u1ed1i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-h\u1ea5p-d\u1eabn-lien-k\u1ebft-d\u1ebfn-thong-qua-cac-n\u1ed9i-dung-dang-lien-k\u1ebft-link-worthy-d\u1ed1i-l\u1eadp-v\u1edbi-ep-bu\u1ed9c-m\u1ecdi-ng\u01b0\u1eddi-lien-k\u1ebft-d\u1ebfn-b\u1ea1n-b\u1eb1ng-cach-hack-website-c\u1ee7a-h\u1ecd\"><span class=\"ez-toc-section\" id=\"4_HAP_DAN_lien_ket_den_thong_qua_cac_noi_dung_%E2%80%9Cdang_lien_ketlink-worthy%E2%80%9D_doi_lap_voi_EP_BUOC_moi_nguoi_lien_ket_den_ban_bang_cach_hack_website_cua_ho\"><\/span>4. H\u1ea4P D\u1eaaN li\u00ean k\u1ebft \u0111\u1ebfn th\u00f4ng qua c\u00e1c n\u1ed9i dung &#8220;\u0111\u00e1ng li\u00ean k\u1ebft\/link-worthy&#8221; [\u0111\u1ed1i l\u1eadp] v\u1edbi \u00c9P BU\u1ed8C m\u1ecdi ng\u01b0\u1eddi li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n b\u1eb1ng c\u00e1ch hack website c\u1ee7a h\u1ecd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ti\u00eam li\u00ean k\u1ebft (link injection) x\u1ea3y ra khi ai \u0111\u00f3 ch\u00e8n m\u00e3 \u0111\u1ed9c h\u1ea1i (maliciously inserts code) v\u00e0o trang web c\u1ee7a b\u1ea1n (th\u00f4ng qua vi\u1ec7c hack website) v\u00e0 l\u00e0m cho website c\u1ee7a b\u1ea1n li\u00ean k\u1ebft r\u00f5 r\u00e0ng \u0111\u1ebfn trang web x\u1ea5u.<\/p>\n\n\n\n<p>Nh\u1eefng li\u00ean k\u1ebft n\u00e0y \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o b\u00ean trong code c\u1ee7a trang web m\u00e0 th\u1eadm ch\u00ed ch\u1ee7 trang c\u0169ng kh\u00f4ng h\u1ec1 hay bi\u1ebft. V\u00f4 c\u00f9ng m\u1edd \u00e1m.<\/p>\n\n\n\n<p>V\u00e0 c\u00f2n \u0111i\u1ec1u n\u00e0y n\u1eefa, \u0111\u00e2y l\u00e0 h\u00e0nh vi b\u1ea5t h\u1ee3p ph\u00e1p.<\/p>\n\n\n\n<p>Hack m\u1ed9t trang web (ho\u1eb7c plugin) v\u00e0 ch\u00e8n \u0111o\u1ea1n m\u00e3 JS li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c website m\u1edd \u00e1m c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecb b\u1eaft v\u00ec vi ph\u1ea1m \u0110\u1ea1o lu\u1eadt L\u1ea1m d\u1ee5ng M\u00e1y t\u00ednh 1990.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 x\u1ea3y ra r\u1ea5t nhi\u1ec1u l\u1ea7n, nh\u01b0 trong b\u00e1o c\u00e1o t\u1eeb Search Engine Land cho th\u1ea5y.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n th\u1ea5y m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t website b\u1ecb hack?<\/p>\n\n\n\n<p>H\u00e3y v\u00e0o Google v\u00e0 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;mua viagra\/buy viagra&#8221;<\/p>\n\n\n\n<p>Click v\u00e0o Tools r\u1ed3i sau \u0111\u00f3 l\u1ecdc c\u00e1c k\u1ebft qu\u1ea3 cho tu\u1ea7n v\u1eeba r\u1ed3i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps.png\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"487\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps.png\" alt=\"l\u1ecdc c\u00e1c k\u1ebft qu\u1ea3 t\u1eeb tu\u1ea7n tr\u01b0\u1edbc\" class=\"wp-image-10113\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps.png 805w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps-300x181.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps-768x465.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/past-week-results-serps-585x354.png 585w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n th\u01b0\u1eddng nh\u1eadn ra c\u00e1c website b\u1ecb hack n\u1ebfu n\u00f3 c\u00f3 t\u00ean mi\u1ec1n\/URL kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 v\u1ec1 trang web \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"132\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url.png\" alt=\"url b\u1ecb hack\" class=\"wp-image-10114\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url-300x44.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url-768x113.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/hacked-website-url-585x86.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Click v\u00e0o k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ec3 \u00fd n\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"485\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site.png\" alt=\"trang n\u00e0y \u0111\u00e3 b\u1ecb hack\" class=\"wp-image-10115\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site-300x162.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site-768x414.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/buy-viagra-example-site-585x315.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trang tr\u00ean \u0111\u00e3 b\u1ecb hack.<\/p>\n\n\n\n<p>Gi\u1edd b\u1ea1n h\u00e3y copy URL v\u00e0 paste n\u00f3 v\u00e0o <a href=\"http:\/\/archive.org\/web\/\">Wayback Machine<\/a>. N\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y trang web tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi n\u00f3 b\u1ecb hack.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"530\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack.png\" alt=\"trang web tr\u01b0\u1edbc khi b\u1ecb hack\" class=\"wp-image-10116\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack-300x177.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack-768x452.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/corn-feeders-before-hack-585x345.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>L\u01b0u \u00fd<\/strong>: Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, JS \u0111\u01b0\u1ee3c ti\u00eam v\u00e0o kh\u00f4ng ch\u1ec9 th\u00eam backlink; \u0111\u00e2y l\u00e0 JS d\u00f9ng \u0111\u1ec3 chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t website m\u1edd \u00e1m.<\/p>\n\n\n\n<p>V\u00e0 c\u1ea7n nh\u1edb r\u1eb1ng, \u0111i\u1ec1u n\u00e0y m\u1edbi ch\u1ec9 x\u1ea3y ra v\u00e0o tu\u1ea7n tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>N\u00f3 l\u00e0 h\u00e0nh vi m\u1edd \u00e1m. N\u00f3 g\u00e2y th\u01b0\u01a1ng t\u1ed5n cho ng\u01b0\u1eddi v\u00f4 t\u1ed9i. V\u00e0 nhi\u1ec1u SEO m\u0169 \u0111en th\u1eadm ch\u00ed c\u00f2n tr\u00e1nh xa (stay clear) chi\u1ebfn thu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u00f3 k\u1ef9 thu\u1eadt SEO m\u0169 tr\u1eafng n\u00e0o thay th\u1ebf kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n; h\u00e3y t\u1ea1o ra n\u1ed9i dung n\u00e0o \u0111\u00f3 h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd <em>t\u1ef1 nguy\u1ec7n<\/em> nh\u00fang n\u00f3 v\u00e0o website c\u1ee7a h\u1ecd (v\u1edbi m\u1ed9t li\u00ean k\u1ebft).<\/p>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/infographics-tat-ca-nhung-gi-ban-can-biet\/\">Infographic<\/a> c\u00f3 kh\u1ea3 n\u0103ng cao \u1edf \u0111\u00e2y, nh\u01b0ng \u0111\u1eebng gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n b\u1ea1n trong m\u1ed7i \u0111\u1ecbnh d\u1ea1ng n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng nh\u00fang, c\u00f4ng c\u1ee5 t\u00ednh to\u00e1n, v\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ea3n \u0111\u1ed3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb 162 t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"510\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1.jpg\" alt=\"b\u1ea3n \u0111\u1ed3 t\u1eeb kh\u00f3a theo khu v\u1ef1c \u0111\u1ecba l\u00fd\" class=\"wp-image-10112\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1.jpg 857w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1-300x179.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1-768x457.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/Google-search-mapx1-585x348.jpg 585w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>L\u01b0u \u00fd: \u0110i\u1ec1u n\u00e0y ch\u1ec9 cho th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 ph\u1ee9c t\u1ea1p ho\u1eb7c c\u00f3 chi ph\u00ed \u0111\u1ea7u t\u01b0 cao \u0111\u1ec3 thu h\u00fat c\u00e1c li\u00ean k\u1ebft. \u0110\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 nh\u00fang v\u00e0o website v\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd MU\u1ed0N nh\u00fang n\u00f3 th\u00f4i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>\u0110i hack c\u00e1c website v\u00e0 ch\u00e8n c\u00e1c li\u00ean k\u1ebft l\u00e0 vi\u1ec7c ch\u1eb3ng hay ho g\u00ec. Ch\u01b0a mu\u1ed1n n\u00f3i \u0111\u00e2y l\u00e0 h\u00e0nh vi tr\u00e1i \u0111\u1ea1o \u0111\u1ee9c v\u00e0 vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<p>V\u00e0 th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n ho\u00e0n to\u00e0n ch\u1eb3ng quan t\u00e2m g\u00ec \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o l\u00fd, bi\u1ec7n ph\u00e1p n\u00e0y v\u1eabn ch\u1eb3ng ph\u1ea3i l\u00e0 chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1ed1t hay b\u1ec1n v\u1eefng, b\u1edfi v\u00ec n\u00f3 kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u-m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng d\u1ecdn d\u1eb9p c\u00e1c trang web b\u1ecb hack trong v\u00e0i ng\u00e0y ho\u1eb7c v\u00e0i tu\u1ea7n.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i ph\u1ea3n \u0111\u1ed1i k\u1ecbch li\u1ec7t chi\u1ebfn thu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111i theo con \u0111\u01b0\u1eddng SEO m\u0169 tr\u1eafng:<\/p>\n\n\n\n<p>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 nh\u00fang \u0111\u01b0\u1ee3c (v\u00ed d\u1ee5 infographic, c\u00e1c c\u00f4ng c\u1ee5, v\u00e2n v\u00e2n) m\u00e0 m\u1ecdi ng\u01b0\u1eddi MU\u1ed0N li\u00ean k\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<p>L\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 thu h\u00fat backlink m\u00e0 th\u00f4i, b\u1ea1n c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea3n th\u00e2n n\u1eefa.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n th\u1ea5y b\u1eb1ng ch\u1ee9ng \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh?<\/p>\n\n\n\n<p>H\u00e3y xem th\u1ecb tr\u01b0\u1eddng ng\u00e1ch n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c spam l\u00e0 &#8220;th\u1ecb tr\u01b0\u1eddng cho vay l\u00e3i ng\u00e0y&#8221;.<\/p>\n\n\n\n<p>Nh\u1eefng \u0111\u01a1n v\u1ecb l\u1edbn nh\u1ea5t gi\u1edd b\u1eaft \u0111\u1ea7u tr\u00e1nh xa d\u1ea7n c\u00e1c k\u1ef9 thu\u1eadt SEO m\u0169 \u0111en ng\u1eafn h\u1ea1n v\u00e0 h\u01b0\u1edbng nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c chi\u1ebfn thu\u1eadt content marketing m\u0169 tr\u1eafng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t infographic \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi QuickQuid trong n\u0103m 2017:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"831\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing.png\" alt=\"infographic t\u1eeb m\u1ed9t trang cho vay l\u00e3i ng\u00e0y\" class=\"wp-image-10118\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing-300x277.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing-768x709.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-content-marketing-585x540.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3 hi\u1ec7n c\u00f3 h\u01a1n 85 li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb 70 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"171\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks.png\" alt=\"b\u00e1o c\u00e1o t\u1eeb Ahrefs v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng backlink\" class=\"wp-image-10119\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks-300x57.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks-768x146.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/quid-corner-backlinks-585x111.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 m\u1ed9t s\u1ed1 li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn t\u1eeb nh\u1eefng website th\u1ef1c s\u1ef1 r\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"111\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid.png\" alt=\"trang n\u00e0y \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb Entrepreneur\" class=\"wp-image-10120\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid-300x37.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid-768x95.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/link-entrepreneur-quick-quid-585x72.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft n\u00e0y? H\u1ecd t\u1ea1o ra infographic h\u1ea5p d\u1eabn\/h\u1eefu \u00edch v\u00e0 n\u00f3 sau \u0111\u00f3 \u0111\u01b0\u1ee3c&nbsp;Entrepreneur.com l\u1ea5y v\u00e0 nh\u00fang v\u00e0o trang web.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link.png\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"335\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link.png\" alt=\"entrepeneur nh\u00fang n\u1ed9i dung t\u1eeb quickquid v\u00e0o trang web\" class=\"wp-image-10121\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link.png 901w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link-300x112.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link-768x286.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/entrepeneur-quickquid-link-585x218.png 585w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u1ebfu nh\u1eefng ng\u01b0\u1eddi cho vay l\u00e3i ng\u00e0y c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng n\u00e0y th\u00ec g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn \u0111\u00e2y c\u0169ng l\u00e0 con \u0111\u01b0\u1eddng t\u1ed1t nh\u1ea5t d\u00e0nh cho b\u1ea1n!<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-cac-microsite-d\u1ed1i-l\u1eadp-v\u1edbi-pbn\"><span class=\"ez-toc-section\" id=\"5_Cac_Microsite_doi_lap_voi_PBN\"><\/span>5. C\u00e1c Microsite [\u0111\u1ed1i l\u1eadp] v\u1edbi PBN<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t m\u1ea1ng blog n\u1ed9i b\u1ed9 (PBN) ch\u1eb3ng qua l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c trang web b\u1ea1n s\u1edf h\u1eefu. B\u1ea1n sau \u0111\u00f3 s\u1ebd tr\u1ecf li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang n\u00e0y \u0111\u1ebfn c\u00e1c trang web &#8220;ki\u1ebfm c\u01a1m&#8221; m\u00e0 b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt SEO m\u0169 \u0111en 100%. V\u00e0 Google kh\u00f4ng th\u00edch th\u00fa g\u00ec v\u1edbi n\u00f3 c\u1ea3.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi PBN n\u00f3i chung c\u0169ng th\u01b0\u1eddng \u0111\u1eaft \u0111\u1ecf v\u00e0 ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian (time-consuming).<\/p>\n\n\n\n<p>V\u00e0 tr\u1eeb khi b\u1ea1n th\u1ef1c s\u1ef1 bi\u1ebft r\u00f5 b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec v\u00e0 bi\u1ebft c\u00e1ch tr\u00e1nh \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft, c\u00f2n kh\u00f4ng th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng PBN kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt d\u00e0i h\u1ea1n (long-term tactic).<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 \u00fd r\u1eb1ng PBN kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t t\u1eeb ch\u00fang, nh\u01b0ng ch\u00fang c\u00f3 r\u1ee7i ro c\u1ed1 h\u1eefu (inherent risk) kh\u00f4ng th\u1ec3 lo\u1ea1i b\u1ecf \u0111i \u0111\u01b0\u1ee3c. V\u00e0 n\u1ebfu b\u1ea1n \u0111ang v\u1eadn h\u00e0nh m\u1ed9t c\u00f4ng ty h\u1ee3p ph\u00e1p, n\u00f3 ch\u1eb3ng \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n th\u1eed.<\/p>\n\n\n\n<p>V\u1eady th\u00ec k\u1ef9 thu\u1eadt SEO m\u0169 tr\u1eafng thay th\u1ebf l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>Ch\u00ednh l\u00e0 Microsite.<\/p>\n\n\n\n<p>M\u1ed9t microsite l\u00e0 m\u1ed9t trang web ri\u00eang (ho\u1eb7c l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c trang web) t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t th\u1ef1c th\u1ec3 \u0111\u1ed9c l\u1eadp tr\u00ean t\u00ean mi\u1ec1n c\u1ee7a ri\u00eang n\u00f3 ho\u1eb7c m\u1ed9t subdomain.<\/p>\n\n\n\n<p>Microsite c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t ho\u1eb7c \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n<p>H\u00e3y xem trang microsite sau: <a href=\"http:\/\/futureofcarsharing.com\/\">T\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c chia s\u1ebb xe h\u01a1i<\/a>, m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c gi\u1eefa Qu\u1ef9 C\u1ed9ng t\u00e1c (Collaborative Fund) v\u00e0 Hyperakt. N\u00f3 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi trong vi\u1ec7c \u0111i l\u1ea1i (commuting).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"414\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite.png\" alt=\"chia s\u1ebb xe h\u01a1i\" class=\"wp-image-10105\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite-300x138.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite-768x353.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/future-of-car-sharing-microsite-585x269.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 <a href=\"http:\/\/www.higherlowergame.com\/\">m\u1ed9t trang microsite r\u1ea5t tuy\u1ec7t v\u1eddi kh\u00e1c<\/a>, n\u00f3i th\u1ef1c nh\u00e9, ch\u00fang t\u00f4i \u01b0\u1edbc g\u00ec m\u00ecnh ngh\u0129 ra tr\u01b0\u1edbc h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 tr\u00f2 ch\u01a1i c\u00f3 t\u00ean <em>The Higher Lower Game (Tr\u00f2 ch\u01a1i cao h\u01a1n, th\u1ea5p h\u01a1n)<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/higher-lower-game.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"489\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/higher-lower-game.gif\" alt=\"tr\u00f2 ch\u01a1i cao th\u1ea5p\" class=\"wp-image-10106\"\/><\/a><\/figure><\/div>\n\n\n\n<p><em>(T\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n ch\u01a1i th\u1eed; n\u00f3 r\u1ea5t l\u00e0 vui \u0111\u1ea5y)<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u r\u00fat ra \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t trang microsite kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 ph\u1ee9c t\u1ea1p (elaborate). M\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh (hands-on) v\u00e0 t\u01b0\u01a1ng t\u00e1c nh\u01b0 tr\u00ean l\u00e0 \u0111\u1ee7 \u0111\u00e1ng nh\u1edb r\u1ed3i.<\/p>\n\n\n\n<p>\u1ed2 v\u00e2ng, n\u00f3 c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u li\u00ean k\u1ebft:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"340\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains.png\" alt=\"trang thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u li\u00ean k\u1ebft\" class=\"wp-image-10108\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains-768x290.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/futureofcarsharing_com-referring-domains-585x221.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng t\u1ea1i sao kh\u00f4ng xu\u1ea5t b\u1ea3n d\u01b0\u1edbi t\u00ean mi\u1ec1n ch\u00ednh v\u00e0 t\u1eadn h\u01b0\u1edfng t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft ng\u1ecdt ng\u00e0o ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u00c0 v\u00e2ng, chuy\u1ec7n n\u00e0y x\u1ea3y ra nhi\u1ec1u l\u1ea7n r\u1ed3i, khi m\u1ed9t \u00fd t\u01b0\u1edfng &#8220;\u0111\u01b0\u1ee3c \u0111\u00f3ng khung&#8221; nh\u01b0 m\u1ed9t &#8220;d\u1ef1 \u00e1n&#8221; \u0111\u1ed9c l\u1eadp, n\u00f3 s\u1ebd th\u01b0\u1eddng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>Nhi\u1ec1u ch\u00fa \u00fd h\u01a1n = nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, r\u1ea5t nhi\u1ec1u blogger c\u1ea3nh gi\u00e1c khi li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 t\u00ednh th\u01b0\u01a1ng m\u1ea1i, d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p>V\u1edbi h\u1ecd, trang microsite tr\u00f4ng t\u1ef1 nhi\u00ean h\u01a1n \u0111\u1ec3 &#8220;b\u00e1n&#8221; so v\u1edbi \u0111\u1eb7t n\u1ed9i dung tr\u00ean trang web ch\u00ednh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>PBN r\u1ea5t ph\u1ed5 bi\u1ebfn trong c\u00e1c ng\u00e0nh &#8220;m\u1edd \u00e1m\/shady&#8221;, n\u01a1i m\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u \u0111i mua li\u00ean k\u1ebft h\u1ebft c\u1ea3.<\/p>\n\n\n\n<p>Trong nh\u1eefng ng\u00e0nh ngh\u1ec1 nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd \u1edf th\u1ebf b\u1ea5t l\u1ee3i n\u1ebfu KH\u00d4NG s\u1edf h\u1eefu PBN.<\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb thu h\u00fat b\u1edfi PBN v\u00ec n\u00f3 cho h\u1ecd to\u00e0n quy\u1ec1n \u0111i\u1ec1u khi\u1ec3n. N\u1ebfu h\u1ecd c\u1ea7n thay \u0111\u1ed5i m\u1ed9t li\u00ean k\u1ebft-ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t v\u0103n b\u1ea3n neo c\u1ee7a m\u1ed9t li\u00ean k\u1ebft-\u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong t\u00edch t\u1eafc.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 c\u1ee7a chuy\u1ec7n n\u00e0y l\u00e0 \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n PBN-v\u00e0 duy tr\u00ec n\u00f3-l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c <em>r\u1ea5t<\/em> t\u1ed1n k\u00e9m.<\/p>\n\n\n\n<p>Nh\u01b0ng m\u1ed9t trang microsite c\u0169ng t\u1ed1n k\u00e9m m\u00e0. V\u1eady th\u00ec t\u1ea1i sao \u0111\u00e2y l\u1ea1i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n?<\/p>\n\n\n\n<p>\u00c0 v\u00e2ng, m\u1eb7c d\u00f9 c\u00e1c trang microsite c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m chi phi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3, ch\u00fang th\u01b0\u1eddng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 khi x\u00e9t tr\u00ean d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00fang th\u1eadm ch\u00ed c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh c\u00e1c d\u1ef1 \u00e1n to\u00e0n th\u1eddi gian.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, <a href=\"https:\/\/unsplash.com\/\">Unsplash<\/a>&nbsp;&#8211; m\u1ed9t website v\u1ec1 \u1ea3nh stock mi\u1ec5n ph\u00ed &#8211; b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n l\u00e0 m\u1ed9t microsite. Nh\u01b0ng nay n\u00f3 l\u00e0 m\u1ed9t d\u1ef1 \u00e1n \u0111\u1ed9c l\u1eadp ho\u00e0n to\u00e0n ch\u00ednh th\u1ee9c. N\u00f3 c\u0169ng gi\u00fap cho l\u0129nh v\u1ef1c kinh doanh c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd kh\u1ecfi b\u1ecb ti\u00eau di\u1ec7t.<\/p>\n\n\n\n<p>V\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 PBN, microsite s\u1ebd th\u01b0\u1eddng ti\u1ebfp t\u1ee5c thu h\u00fat c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean theo th\u1eddi gian-\u0111\u00e2y l\u00e0 \u0111i\u1ec1u s\u1ebd x\u1ea3y ra khi b\u1ea1n t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o t\u1eeb trang microsite c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng s\u1ee9c m\u1ea1nh theo th\u1eddi gian.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t (done well), microsite s\u1ebd c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n- v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 (actual cilents). PBN s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-ti\u1ebfp-c\u1eadn-d\u1ed1i-l\u1eadp-v\u1edbi-spam\"><span class=\"ez-toc-section\" id=\"6_Tiep_can_doi_lap_voi_Spam\"><\/span>6. Ti\u1ebfp c\u1eadn [\u0111\u1ed1i l\u1eadp] v\u1edbi Spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Xin l\u1ed7i, t\u00f4i ph\u1ea3i chia s\u1ebb \u0111i\u1ec1u n\u00e0y cho b\u1ea1n, trong th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u ki\u1ec3u &#8220;ti\u1ebfp c\u1eadn\/outreach&#8221; kh\u00f4ng kh\u00e1c g\u00ec spam c\u1ea3.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh \u0111i\u1ec3n h\u00ecnh c\u1ee7a spam m\u0169 \u0111en:<\/p>\n\n\n\n<ul><li>Thu th\u1eadp r\u1ea5t nhi\u1ec1u website (th\u01b0\u1eddng l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ng\u00e0n);<\/li><li>G\u1eedi \u0111i c\u00e1c m\u1eabu gi\u1ed1ng y nhau cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 t\u00f9y bi\u1ebfn c\u00e1 nh\u00e2n n\u00e0o;<\/li><li>Ng\u1ed3i v\u00e0 \u0111\u1ee3i m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu;<\/li><li>Ti\u1ebfp t\u1ee5c spam h\u1ecd th\u00eam l\u1ea7n n\u1eefa.<\/li><\/ul>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u00edch spam, v\u00e0 Google c\u0169ng v\u1eady. \u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao h\u1ecd c\u1ea3nh b\u00e1o r\u1eb1ng b\u1ea1n ph\u1ea3i &#8220;tr\u00e1nh spam y\u00eau c\u1ea7u li\u00ean k\u1ebft t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c trang web li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n&#8221; trong <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=vi\">h\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi l\u00e0m quen v\u1edbi SEO<\/a> c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1eebng s\u1eed d\u1ee5ng email, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c email spam gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"452\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email.png\" alt=\"ti\u1ebfp c\u1eadn email theo h\u01b0\u1edbng spam\" class=\"wp-image-10110\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email-300x151.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email-768x386.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/spam-outreach-email-585x294.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u00f4i c\u00f3 th\u1ec3 tuy\u00ean b\u1ed1 kh\u00e1 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 quy lu\u1eadt ng\u00f3n tay c\u00e1i (<em>ki\u1ec3u quy lu\u1eadt d\u1ef1a nhi\u1ec1u v\u00e0o kinh nghi\u1ec7m &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>): n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n tr\u1ea3 l\u1eddi email n\u00e0o \u0111\u1ea5y, th\u1ebf th\u00ec \u0111\u1eebng g\u1eedi n\u00f3 \u0111i \u0111\u00e2u c\u1ea3.<\/p>\n\n\n\n<p>Thay v\u00ec th\u1ebf, b\u1ea1n mu\u1ed1n t\u1ea1o ra c\u00e1ch ti\u1ebfp c\u1eadn email theo c\u00e1ch m\u0169 tr\u1eafng:<\/p>\n\n\n\n<ul><li><strong>C\u00f3 t\u00ednh h\u01b0\u1edbng \u0111\u00edch cao<\/strong>-\u0110\u1eebng g\u1eedi email cho h\u00e0ng ng\u00e0n trang web v\u00e0 ng\u01b0\u1eddi kh\u00f4ng li\u00ean quan. Thay v\u00ec th\u1ebf, h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb nh\u1eefng g\u00ec b\u1ea1n g\u1eedi;<\/li><li><strong>T\u00f9y bi\u1ebfn v\u00e0 C\u00e1 nh\u00e2n h\u00f3a<\/strong>-\u0110\u1eebng ch\u1ec9 th\u00eam c\u00f3 m\u1ed7i F_NAME v\u00e0o m\u1eabu (<em>\u00fd l\u00e0 b\u1ea1n \u0111\u1eebng c\u00f3 c\u00e1 nh\u00e2n h\u00f3a \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady, \u1edf tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed7i t\u00ean c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, c\u00f2n ph\u1ea7n c\u00f2n l\u1ea1i trong email s\u1ebd gi\u1ed1ng nhau &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>). H\u00e3y c\u00e1 nh\u00e2n h\u00f3a t\u1eebng email ti\u1ebfp c\u1eadn cho t\u1eebng ng\u01b0\u1eddi nh\u1eadn;<\/li><li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/strong>-\u0110\u1eebng b\u1ea5t th\u00ecnh l\u00ecnh (out of the blue) g\u1eedi email cho ai \u0111\u00f3 v\u00e0 y\u00eau c\u1ea7u h\u1ecd li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n. \u0110\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. M\u1ed1i quan h\u1ec7 \u0111ang ti\u1ebfp di\u1ec5n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch: th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i th\u00f4ng tin (networking), \u0111\u1ed1i t\u00e1c l\u00e0m \u0103n (partnerships), v\u00e2n v\u00e2n.<\/li><\/ul>\n\n\n\n<p>Google hi\u1ec3u r\u1eb1ng b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 trang web c\u1ee7a b\u1ea1n. \u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao h\u1ecd khuy\u1ebfn kh\u00edch b\u1ea1n g\u1eedi n\u1ed9i dung m\u1edbi cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. Ch\u1ec9 l\u00e0 b\u1ea1n \u0111\u1eebng spam h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-k\u1ebft-lu\u1eadn\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft lu\u1eadn:<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt ti\u1ebfp c\u1eadn spam (spammy outreach) l\u00e0 c\u00e1ch l\u00e0m kh\u00e1 d\u1ec5 d\u00e0ng-n\u00f3 ch\u1ec9 l\u00e0 tr\u00f2 ch\u01a1i c\u1ee7a c\u00e1c con s\u1ed1.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n g\u1eedi email cho 1000 ng\u01b0\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t li\u00ean k\u1ebft, nh\u01b0ng b\u1ea1n c\u00f3 l\u1ebd l\u00e0m phi\u1ec1n 999 ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh \u0111\u00f3. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn, th\u1ea9m quy\u1ec1n trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00f4ng qua ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a y\u00eau c\u1ea7u b\u1ecf ra nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n n\u1eefa, nh\u01b0ng c\u00e1c l\u1ee3i \u00edch l\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u00e0 b\u1ec1n v\u1eefng l\u00e2u d\u00e0i h\u01a1n: c\u00e1c m\u1ed1i quan h\u1ec7, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft; \u0111\u1ed1i t\u00e1c kinh doanh, c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, v\u00e2n v\u00e2n.<\/p>\n\n\n\n<p>Kh\u00f4ng quan tr\u1ecdng l\u00e0 b\u1ea1n thu\u1ed9c ng\u00e0nh ngh\u1ec1 n\u00e0o, s\u1ebd ch\u1ec9 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n c\u00e1c trang web li\u00ean quan m\u00e0 b\u1ea1n mu\u1ed1n y\u00eau c\u1ea7u li\u00ean k\u1ebft \u0111\u1ebfn. S\u1ef1 th\u1eadt l\u00e0 c\u00e1c trang web m\u1edbi xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c, nh\u01b0ng v\u1eabn ch\u1ec9 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n c\u00e1c website.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u1eebng ph\u00e1 h\u1ee7y c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng (burn through prospects).<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n g\u1eedi c\u00e1c email spam l\u00e0m phi\u1ec1n 99\/100 ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n, b\u1ea1n \u0111ang t\u1ef1 \u0111\u1ed1t c\u00e1c c\u1ea7u n\u1ed1i c\u1ee7a m\u00ecnh. V\u00ec th\u1ebf l\u1ea7n t\u1edbi khi b\u1ea1n xu\u1ea5t b\u1ea3n n\u1ed9i dung m\u1edbi, b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n l\u1edbn khi mu\u1ed1n ti\u1ebfp c\u1eadn b\u1ea5t k\u1ef3 ai.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\u1ed9t-vai-suy-nghi-cu\u1ed1i-cung\"><span class=\"ez-toc-section\" id=\"Mot_vai_suy_nghi_cuoi_cung\"><\/span>M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec1 c\u1eadp \u0111\u1ebfn SEO m\u0169 tr\u1eafng l\u00e0 n\u00f3i v\u1ec1 n\u00e3o tr\u1ea1ng \u0111\u00fang \u0111\u1eafn (right mindset): \u01b0u ti\u00ean ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc, t\u1ea1o ra n\u1ed9i dung <em>th\u1ef1c s\u1ef1<\/em> h\u1eefu \u00edch (<em>\u0111\u1eebng t\u1ea1o ra n\u1ed9i dung ch\u1ec9 c\u00f3 v\u1ebb h\u1eefu \u00edch &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>), v\u00e0 \u0111\u1eebng spam m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111\u1ec3 \u00fd \u0111\u1ebfn m\u1ed7i b\u1ea3n th\u00e2n b\u1ea1n ho\u1eb7c mu\u1ed1n ki\u1ebfm ti\u1ec1n nhanh ch\u00f3ng. B\u1ea1n c\u1ea7n \u0111\u1ec3 \u00fd v\u00e0 c\u00f3 c\u00e1i nh\u00ecn v\u1ec1 m\u1ecdi th\u1ee9 trong khung th\u1eddi gian d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn l\u00e0 SEO m\u0169 \u0111en c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 trong ng\u1eafn h\u1ea1n, nh\u01b0ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u0169 tr\u1eafng l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu cho th\u00e0nh c\u00f4ng v\u1ec1 d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>T\u1ea1i Ahrefs, ch\u00fang t\u00f4i kh\u00f4ng m\u1ea1o hi\u1ec3m s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt m\u0169 \u0111en. L\u00e0 m\u1ed9t ng\u00e0nh kinh doanh h\u1ee3p ph\u00e1p, \u0111i\u1ec1u \u0111\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 m\u1ea1o hi\u1ec3m \u0111\u1ec3 \u0111\u00e1nh \u0111\u1ed5i. B\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea1nh tranh v\u1edbi ch\u00fang t\u00f4i c\u0169ng s\u1ebd ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c SEO m\u0169 tr\u1eafng.<\/p>\n\n\n\n<p>N\u00ean nh\u1edb l\u00e0 SEO m\u0169 tr\u1eafng l\u00e0 cu\u1ed9c ch\u1ea1y \u0111ua marathon (\u0111\u01b0\u1eddng d\u00e0i), kh\u00f4ng ph\u1ea3i ch\u1ea1y n\u01b0\u1edbc r\u00fat.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 tr\u00e1i ng\u1ecdt ch\u1ec9 \u0111\u1ebfn \u1edf ch\u1eb7ng cu\u1ed1i c\u00f9ng (pays off in the end).<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft White Hat SEO: How to Play by the Rules and Win &#8211; t\u00e1c gi\u1ea3: Tim Soulo &#8211; Website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 nguy c\u01a1 b\u1ecb Google ph\u1ea1t? V\u00e2ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta b\u00e0n v\u1ec1 SEO m\u0169 tr\u1eafng r\u1ed3i \u0111\u1ea5y. \u0110i theo \u0111\u01b0\u1eddng l\u1ed1i m\u0169 tr\u1eafng, v\u00e0 khi th\u1ee9c d\u1eady b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i nh\u00ecn th\u1ea5y bi\u1ec3u \u0111\u1ed3 ki\u1ec3u &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO m\u0169 tr\u1eafng &amp; SEO m\u0169 \u0111en: B\u1ea1n ch\u1ecdn m\u00e0u n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO m\u0169 tr\u1eafng &amp; SEO m\u0169 \u0111en: B\u1ea1n ch\u1ecdn m\u00e0u n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 nguy c\u01a1 b\u1ecb Google ph\u1ea1t? V\u00e2ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta b\u00e0n v\u1ec1 SEO m\u0169 tr\u1eafng r\u1ed3i \u0111\u1ea5y. \u0110i theo \u0111\u01b0\u1eddng l\u1ed1i m\u0169 tr\u1eafng, v\u00e0 khi th\u1ee9c d\u1eady b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i nh\u00ecn th\u1ea5y bi\u1ec3u \u0111\u1ed3 ki\u1ec3u &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-03T03:54:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-29T09:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/seo-mu-trang-mu-den.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"40 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO m\u0169 tr\u1eafng & SEO m\u0169 \u0111en: B\u1ea1n ch\u1ecdn m\u00e0u n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/","og_locale":"vi_VN","og_type":"article","og_title":"SEO m\u0169 tr\u1eafng & SEO m\u0169 \u0111en: B\u1ea1n ch\u1ecdn m\u00e0u n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng","og_description":"B\u1ea1n mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 nguy c\u01a1 b\u1ecb Google ph\u1ea1t? 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