{"id":10068,"date":"2022-08-01T11:28:00","date_gmt":"2022-08-01T04:28:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=10068"},"modified":"2023-07-23T19:04:56","modified_gmt":"2023-07-23T12:04:56","slug":"google-sandbox","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-sandbox\/","title":{"rendered":"Google Sandbox l\u00e0 g\u00ec? C\u00f3 ph\u1ea3i Google th\u1ef1c s\u1ef1 gh\u00e9t c\u00e1c website m\u1edbi?"},"content":{"rendered":"\n<p>Google Sandbox \u00e1m ch\u1ec9 b\u1ed9 l\u1ecdc (b\u1ecb c\u00e1o bu\u1ed9c) l\u00e0 nguy\u00ean nh\u00e2n ng\u0103n ch\u1eb7n c\u00e1c website m\u1edbi mu\u1ed1n <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<\/a>. B\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t <em>giai \u0111o\u1ea1n th\u1eed vi\u1ec7c<\/em>&#8211; th\u1eadm ch\u00ed ngay c\u1ea3 khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 \u0111\u00fang \u0111\u1eafn, trang c\u1ee7a b\u1ea1n v\u1eabn kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng x\u1ee9ng \u0111\u00e1ng cho \u0111\u1ebfn khi k\u1ebft lu\u1eadn \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n\n\n\n<p>Google Sandbox ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn ch\u00ednh th\u1ee9c b\u1edfi Google. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin ch\u1eafc r\u1eb1ng n\u00f3 t\u1ed3n t\u1ea1i, th\u00f4ng qua nh\u1eefng g\u00ec h\u1ecd quan s\u00e1t th\u1ea5y g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng gi\u1ed1ng nh\u01b0 sandbox xu\u1ea5t hi\u1ec7n khi h\u1ecd c\u1ed1 g\u1eafng th\u0103ng h\u1ea1ng cho c\u00e1c website m\u1edbi.<\/p>\n\n\n\n<p>V\u1eady s\u1ef1 th\u1eadt l\u00e0 g\u00ec? Li\u1ec7u Google Sandbox c\u00f3 c\u00f2n t\u1ed3n t\u1ea1i? N\u1ebfu c\u00f3, b\u1ea1n l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ng\u0103n Google kh\u00f4ng \u0111\u01b0a trang c\u1ee7a b\u1ea1n v\u00e0o khu v\u1ef1c sandbox?<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u00e0y, t\u00f4i \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u00e0m (th\u1ef1c h\u00e0nh) SEO chuy\u00ean nghi\u1ec7p \u0111\u1ec3 h\u1ecfi h\u1ecd xem h\u1ecd ngh\u0129 g\u00ec v\u1ec1 Google Sandbox, d\u1ef1a tr\u00ean nh\u1eefng kinh nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi c\u00e1c website m\u1edbi.<\/p>\n\n\n\n<p>Cho t\u00f4i g\u1eedi l\u1eddi c\u00e1m \u01a1n s\u00e2u s\u1eafc t\u1edbi:<\/p>\n\n\n\n<ul>\n<li>Bill Sebald, ch\u1ee7 s\u1edf h\u1eefu agency <a href=\"https:\/\/www.greenlanemarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenlane<\/a> v\u1ec1 marketing k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n\n\n\n<li>Edwad Sturm, Qu\u1ea3n l\u00fd Marketing c\u1ee7a <a href=\"https:\/\/worldofether.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">World of Ether<\/a>, tr\u01b0\u1edbc \u0111\u00e2y t\u1eebng l\u00e0 chuy\u00ean gia SEO t\u1ea1i iProspect<\/li>\n\n\n\n<li>Eric Sachs, chuy\u00ean gia SEO v\u00e0 l\u00e0 CEO c\u1ee7a <a href=\"https:\/\/sachsmarketinggroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sachs Marketing Group<\/a><\/li>\n\n\n\n<li>Andy Crestodina, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a <a href=\"https:\/\/www.orbitmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orbit Media<\/a> (Andy \u0111\u1eb7c bi\u1ec7t th\u00edch th\u00fa ch\u1ee7 \u0111\u1ec1 n\u00e0y. Anh \u1ea5y \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 1000 d\u1ef1 \u00e1n website trong h\u01a1n 18 n\u0103m qua v\u00e0 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 chia s\u1ebb).<\/li>\n<\/ul>\n\n\n\n<p>OK, gi\u1edd ch\u00fang ta b\u1eaft \u0111\u1ea7u th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d74758845\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d74758845\"  type=\"checkbox\" id=\"item-6577d74758845\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-sandbox\/#1_Google_Sandbox_tom_tat_lich_su\" title=\"#1. Google Sandbox: t\u00f3m t\u1eaft l\u1ecbch s\u1eed\">#1. Google Sandbox: t\u00f3m t\u1eaft l\u1ecbch s\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-sandbox\/#2_Lieu_Sandbox_con_ton_tai_va_neu_co_no_keo_dai_bao_lau\" title=\"#2. Li\u1ec7u Sandbox c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 n\u1ebfu c\u00f3, n\u00f3 k\u00e9o d\u00e0i bao l\u00e2u?\">#2. Li\u1ec7u Sandbox c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 n\u1ebfu c\u00f3, n\u00f3 k\u00e9o d\u00e0i bao l\u00e2u?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-sandbox\/#3_Tai_sao_gia_thuyet_ve_Sandbox_lai_quan_trong\" title=\"#3. T\u1ea1i sao gi\u1ea3 thuy\u1ebft v\u1ec1 Sandbox l\u1ea1i quan tr\u1ecdng?\">#3. T\u1ea1i sao gi\u1ea3 thuy\u1ebft v\u1ec1 Sandbox l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-sandbox\/#4_Google_co_tu_choi_su_ton_tai_cua_Sandbox_khong\" title=\"#4. Google c\u00f3 t\u1eeb ch\u1ed1i s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a Sandbox kh\u00f4ng?\">#4. Google c\u00f3 t\u1eeb ch\u1ed1i s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a Sandbox kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/google-sandbox\/#5_Dieu_gi_ngan_can_mot_trang_web_moi_khong_co_duoc_thu_hang_cao\" title=\"#5. \u0110i\u1ec1u g\u00ec ng\u0103n c\u1ea3n m\u1ed9t trang web m\u1edbi kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao?\">#5. \u0110i\u1ec1u g\u00ec ng\u0103n c\u1ea3n m\u1ed9t trang web m\u1edbi kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/google-sandbox\/#6_Lam_the_nao_ban_tranh_hoac_giam_bot_giai_doan_Sandbox\" title=\"#6. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n tr\u00e1nh ho\u1eb7c gi\u1ea3m b\u1edbt giai \u0111o\u1ea1n Sandbox?\">#6. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n tr\u00e1nh ho\u1eb7c gi\u1ea3m b\u1edbt giai \u0111o\u1ea1n Sandbox?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Sandbox_tom_tat_lich_su\"><\/span>#1. Google Sandbox: t\u00f3m t\u1eaft l\u1ecbch s\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quay l\u1ea1i th\u1eddi \u0111i\u1ec3m n\u0103m 2004, nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb web v\u00e0 c\u00e1c chuy\u00ean gia SEO \u0111\u1ec3 \u00fd th\u1ea5y r\u1eb1ng c\u00e1c trang web m\u1edbi kh\u1edfi \u0111\u1ed9ng c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t tr\u00ean Google trong v\u00e0i th\u00e1ng m\u1eb7c cho bao n\u1ed7 l\u1ef1c m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ed5 v\u00e0o SEO.<\/p>\n\n\n\n<p>C\u00e1c website m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c Google l\u1eadp ch\u1ec9 m\u1ee5c h\u1ee3p l\u1ec7 (duly indexed), nh\u01b0ng ch\u00fang kh\u00f4ng c\u00f3 th\u1ee9 h\u1ea1ng th\u1eadm ch\u00ed v\u1edbi c\u1ea3 c\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-luu-luong-tim-kiem-thap\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p<\/a> (low-competition keywords). Nh\u01b0ng h\u1ecd v\u1eabn c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c nh\u01b0 Bing v\u00e0 Yahoo.<\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng &#8220;sandbox&#8221; k\u00e9o d\u00e0i t\u1eeb v\u00e0i tu\u1ea7n cho \u0111\u1ebfn v\u00e0i th\u00e1ng.<\/p>\n\n\n\n<p>C\u1ea7n nh\u1edb r\u1eb1ng, Google mu\u1ed1n ph\u1ee5c v\u1ee5 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n (authoritative) cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng tin c\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u website m\u1edbi, \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Rand Fishkin, tin r\u1eb1ng <a href=\"https:\/\/moz.com\/blog\/seomoz-escapes-the-sandbox\" target=\"_blank\" rel=\"noreferrer noopener\">SEOmoz t\u1eebng b\u1ecb sandbox trong v\u00f2ng 9 th\u00e1ng<\/a>, m\u1eb7c cho h\u1ecd c\u00f3 h\u1ed3 s\u01a1 backlink m\u1ea1nh v\u00e0 t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>SEOmoz cu\u1ed1i c\u00f9ng \u0111\u00e3 tho\u00e1t kh\u1ecfi sandbox l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1eeb khi ch\u00fang t\u00f4i b\u1ecb d\u00ednh v\u00e0o 9 th\u00e1ng tr\u01b0\u1edbc. Ch\u00fang t\u00f4i ch\u1eb3ng ph\u1ea3i tr\u01b0\u1eddng h\u1ee3p duy nh\u1ea5t. Website c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng \u0111\u00e3 tho\u00e1t \u0111\u01b0\u1ee3c v\u00e0 t\u00f4i th\u1ea5y vui cho h\u1ecd. <\/p>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 h\u01a1n 12000 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean c\u1ee7a ch\u00fang t\u00f4i (ch\u00fang t\u00f4i kh\u00f4ng bao gi\u1edd <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> cho trang n\u00e0y, n\u00f3 ch\u1ec9 c\u00f3 c\u00e1c li\u00ean k\u1ebft h\u1ea5p d\u1eabn t\u1ef1 nhi\u00ean) cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn.<\/p>\n<cite>&#8211;  Rand Fishkin <\/cite><\/blockquote>\n\n\n\n<p>Th\u1eadm ch\u00ed c\u00f2n c\u00f3 m\u1ed9t gi\u1ea3 thuy\u1ebft l\u00e0 Google sandbox ra \u0111\u1eddi \u0111\u1ec3 bu\u1ed9c m\u1ecdi ng\u01b0\u1eddi chi ti\u1ec1n v\u00e0o h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o PPC (Pay Per Click \/ ngu\u1ed3n thu nh\u1eadp ch\u00ednh c\u1ee7a Google).<\/p>\n\n\n\n<p>Trong n\u0103m 2014, Google sandbox g\u00e2y ra s\u1ef1 ch\u00fa \u00fd kh\u00e1c khi ch\u1ee7 c\u00e1c trang web v\u00e0 ng\u01b0\u1eddi l\u00e0m SEO m\u1ed9t l\u1ea7n n\u1eefa th\u1ea5y c\u00e1c trang web m\u1edbi c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nhanh nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, v\u00e0 t\u00ecnh tr\u1ea1ng n\u00e0y x\u1ea3y ra tr\u00ean m\u1ed9t quy m\u00f4 l\u1edbn. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n black hat v\u00e0 c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a b\u1ed9 l\u1ecdc ng\u0103n ch\u1eb7n spam kh\u00e1c c\u1ee7a Google.<\/p>\n\n\n\n<p><em>C\u00f3 th\u1ec3 h\u1eefu \u00edch: Xem th\u00eam <a href=\"https:\/\/kiencang.net\/bao-lau-thi-duoc-xep-hang-top-10\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea7n bao l\u00e2u \u0111\u1ec3 website c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 Google<\/a>.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lieu_Sandbox_con_ton_tai_va_neu_co_no_keo_dai_bao_lau\"><\/span>#2. Li\u1ec7u Sandbox c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 n\u1ebfu c\u00f3, n\u00f3 k\u00e9o d\u00e0i bao l\u00e2u?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1 nh\u00e2n t\u00f4i \u0111\u00e3 g\u1eb7p nhi\u1ec1u ng\u01b0\u1eddi khoe r\u1eb1ng trang web m\u1edbi 1 th\u00e1ng tu\u1ed5i c\u1ee7a h\u1ecd c\u00f3 th\u1ee9 h\u1ea1ng cao, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin r\u1eb1ng c\u00f3 v\u00e0i th\u1ee9 g\u00ec \u0111\u00f3 ng\u0103n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u website m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Nhi\u1ec1u chuy\u00ean gia SEO th\u1eadm ch\u00ed li\u1ec7t k\u00ea n\u00f3 v\u00e0o <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/a>.<\/p>\n\n\n\n<p>C\u00f9ng xem c\u00e1c t\u00f9y ch\u1ecdn t\u1eeb nh\u1eefng chuy\u00ean gia SEO. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai \u0111i\u1ec1u t\u00f4i h\u1ecfi h\u1ecd:<\/p>\n\n\n\n<ol>\n<li>Trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a <em>Google Sandbox (ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady) l\u00ean c\u00e1c trang web m\u1edbi?<\/em><\/li>\n\n\n\n<li>Th\u01b0\u1eddng m\u1ea5t bao l\u00e2u \u0111\u1ec3 b\u1ea1n tho\u00e1t ra kh\u1ecfi <em>sandbox?<\/em><\/li>\n<\/ol>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u n\u00e0o.<\/p>\n\n\n\n<p><em>Nh\u1eadn x\u00e9t c\u1ee7a <strong>Bill Sebald<\/strong>, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Greenlane:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1. T\u00f4i kh\u00f4ng bao gi\u1edd ngh\u0129 n\u00f3 l\u00e0 ki\u1ec3u b\u1ed9 l\u1ecdc &#8220;ph\u00e1t hi\u1ec7n ra m\u1ed9t website m\u1edbi; h\u00e3y ng\u0103n ch\u1eb7n n\u00f3 cho \u0111\u1ebfn khi ch\u00fang ta bi\u1ebft r\u1eb1ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ki\u1ec3u website \u0103n x\u1ed5i \u1edf th\u00ec (fly-by-night)&#8221;. <\/p>\n\n\n\n<p>Tuy v\u1eady, \u0111\u00fang l\u00e0 m\u1ed9t trang web m\u1edbi, c\u00f3 th\u1ec3 l\u00e0 kh\u1edfi nghi\u1ec7p ho\u1eb7c microsite cho m\u1ed9t t\u00ean mi\u1ec1n, g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho \u0111\u1ebfn khi n\u00f3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 v\u1edbi Google.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>2. N\u1ebfu tho\u00e1t kh\u1ecfi sandbox ngh\u0129a l\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u ti\u00ean, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian b\u1ecf ra \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c t\u00edn hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a c\u00e1c trang web \u0111ang t\u1ed3n t\u1ea1i. <\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u ng\u00e0y, nhi\u1ec1u th\u00e1ng ho\u1eb7c nhi\u1ec1u n\u0103m. B\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ea7u t\u01b0. Nh\u01b0ng n\u1ebfu tho\u00e1t kh\u1ecfi sandbox ngh\u0129a l\u00e0 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, \u0111i\u1ec1u n\u00e0y kh\u00f4ng m\u1ea5t qu\u00e1 v\u00e0i ng\u00e0y (tr\u1eeb khi c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u0111\u00fang).<\/p>\n<\/blockquote>\n\n\n\n<p><em>Nh\u1eadn x\u00e9t c\u1ee7a <strong>Edward Sturm<\/strong>, Qu\u1ea3n l\u00fd Marketing c\u1ee7a World of Ether:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1. V\u00e2ng, ch\u1eafc ch\u1eafn r\u1ed3i. T\u00f4i ho\u00e0n to\u00e0n tin r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n m\u1edbi \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua m\u1ed9t &#8220;giai \u0111o\u1ea1n ch\u1ee9ng minh&#8221; tr\u01b0\u1edbc khi n\u00f3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed t\u1ed1t tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google (SERP).<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>2. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. N\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn &#8220;m\u1ea5t c\u00f4ng thi\u1ebft l\u1eadp n\u00f3 r\u1ed3i kh\u00f4ng c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn n\u1eefa (set it and forget it)&#8221;. <\/p>\n\n\n\n<p>C\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nhi\u1ec1u (n\u1ed9i dung, li\u00ean k\u1ebft, n\u1ed9i dung, th\u01b0 m\u1ee5c, Search Console, n\u1ed9i dung, c\u00e1c t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i, n\u1ed9i dung, th\u01b0 m\u1ee5c \u0111\u1ecba ph\u01b0\u01a1ng, n\u1ed9i dung, c\u00e1c <a href=\"https:\/\/kiencang.net\/local-seo\/\">tr\u00edch d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng<\/a>, v\u00e2n v\u00e2n) th\u00ec c\u00e0ng t\u1ed1t. <\/p>\n\n\n\n<p>Nh\u01b0 m\u1ed9t quy t\u1eafc chung, t\u00f4i c\u00f3 th\u1ec3 n\u00f3i d\u00f9 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng cho n\u00f3 (go out on a limb), l\u00e0 b\u1ea1n s\u1ebd m\u1ea5t t\u1eeb 4-6 tu\u1ea7n.<\/p>\n<\/blockquote>\n\n\n\n<p><em>Nh\u1eadn x\u00e9t c\u1ee7a&nbsp;<strong>Andy Crestodina<\/strong>, Co-founder c\u1ee7a Orbit Media<\/em>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1. \u0110\u00e2y l\u00e0 c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm l\u00e0m vi\u1ec7c, c\u00e1c t\u00ean mi\u1ec1n m\u1edbi c\u00f3 m\u1ed9t b\u1ea5t l\u1ee3i l\u1edbn. H\u1ecd kh\u00f4ng c\u00f3 <a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/#Domain_Rating_DR\" target=\"_blank\" rel=\"noreferrer noopener\">Domain Rating<\/a> \u0111\u1ee7 cao \u0111\u1ec3 c\u1ea1nh tranh. H\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 l\u00fac ban \u0111\u1ea7u. <\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ee9a tr\u1ebb m\u1edbi sinh kh\u00f4ng th\u1ec3 l\u00e0 ng\u01b0\u1eddi cho b\u1ea1n l\u1eddi khuy\u00ean, m\u1ed9t trang web m\u1edbi kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c Google xem l\u00e0 \u0111\u00e1ng tin c\u1eady (credible), ngay c\u1ea3 khi kh\u00f4ng c\u00f3 c\u00e1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;sandbox&#8221; \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u00ean trong thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>2. C\u00e1c trang web m\u1edbi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c nh\u01b0ng kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao. Ch\u00fang ta c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra k\u1ef3 v\u1ecdng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn.<\/p>\n<\/blockquote>\n\n\n\n<ul>\n<li><em><strong>Thu th\u1eadp d\u1eef li\u1ec7u (Crawled)<\/strong>: Thi\u1ebft l\u1eadp Webmaster Tools v\u00e0 &#8220;T\u00ecm n\u1ea1p\/Fetch&#8221; v\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u trong v\u00f2ng v\u00e0i gi\u1edd. <\/em><\/li>\n\n\n\n<li><em><strong>L\u1eadp ch\u1ec9 m\u1ee5c (Indexed)<\/strong>: T\u00ecm ki\u1ebfm URL c\u1ee7a trang tr\u00ean Google v\u00e0 b\u1ea1n ph\u1ea3i th\u1ea5y trang c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n trong ch\u1ec9 m\u1ee5c trong v\u00f2ng t\u1eeb m\u1ed9t \u0111\u1ebfn hai ng\u00e0y. <\/em><\/li>\n\n\n\n<li><em><strong>X\u1ebfp h\u1ea1ng cao cho th\u01b0\u01a1ng hi\u1ec7u (Ranking for the Brand)<\/strong>: Tr\u1eeb khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u00e1i t\u00ean ph\u1ed5 bi\u1ebfn gi\u1ed1ng v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ea5y trang c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao cho c\u1ee5m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u trong v\u00f2ng m\u1ed9t v\u00e0i tu\u1ea7n. <\/em><\/li>\n\n\n\n<li><em><strong>X\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t th\u1ea5p, <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a><\/strong>: \u0110\u1eb7c bi\u1ec7t n\u1ebfu ch\u00fang l\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 cho trang, n\u00f3 ph\u1ea3i xu\u1ea5t hi\u1ec7n trong v\u00f2ng m\u1ed9t th\u00e1ng. <\/em><\/li>\n\n\n\n<li><em><strong>X\u1ebfp h\u1ea1ng cao cho c\u1ee5m t\u1eeb c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh cao, t\u1eeb c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn<\/strong>: N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 v\u00e0 th\u00f4ng minh, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t trong v\u00f2ng t\u1eeb 3 &#8211; 5 n\u0103m. Kh\u00f4ng bao gi\u1edd b\u1ecf cu\u1ed9c! V\u00ec n\u00f3 \u0111\u00e1ng gi\u00e1 m\u00e0.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tai_sao_gia_thuyet_ve_Sandbox_lai_quan_trong\"><\/span>#3. T\u1ea1i sao gi\u1ea3 thuy\u1ebft v\u1ec1 Sandbox l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n th\u00f4i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Gi\u1eef kh\u00f4ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u website m\u1edbi c\u00f3 th\u1ee9 h\u1ea1ng cao c\u00f3 th\u1ec3 gi\u00fap Google c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng website v\u00e0 ch\u1ed1ng l\u1ea1i spam.<\/p>\n<\/blockquote>\n\n\n\n<p>M\u1ed9t trang web m\u1edbi \u0111\u01b0\u1ee3c m\u1ed9t tu\u1ea7n tu\u1ed5i b\u1ed7ng d\u01b0ng qu\u1ea5y \u0111\u1ea3o trang SERP (trang hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) cho m\u1ed9t t\u1eeb kh\u00f3a c\u1ea1nh tranh, \u0111\u00e1nh b\u1ea1i c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao trong nhi\u1ec1u n\u0103m tr\u1eddi ch\u1eb3ng ph\u1ea3i l\u00e0 \u0111\u00e1ng ng\u1edd hay sao?<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng, backlink l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t. V\u00e0 th\u1ef1c s\u1ef1 l\u00e0 b\u1ea5t th\u01b0\u1eddng n\u1ebfu c\u00e1c trang tr\u00ean website m\u1edbi t\u00edch l\u0169y \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 backlink m\u1ea1nh ch\u1ec9 trong v\u00e0i tu\u1ea7n.<\/p>\n\n\n\n<p>Th\u00eam n\u1eefa, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd r\u1eb1ng Google xem x\u00e9t, \u0111\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd th\u00f4ng qua t\u1ef7 l\u1ec7 click (CTR), <a href=\"https:\/\/kiencang.net\/dwell-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">dwell time<\/a>, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c &#8211; nh\u1eefng th\u1ee9 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch (nh\u01b0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 thu th\u1eadp).<\/p>\n\n\n\n<p>Sau n\u00e0y ng\u01b0\u1eddi ta c\u00f2n bi\u1ebft \u0111\u1ebfn m\u1ed9t l\u00fd thuy\u1ebft SEO ph\u1ed5 bi\u1ebfn kh\u00e1c \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;giai \u0111o\u1ea1n tr\u0103ng m\u1eadt.&#8221;<\/p>\n\n\n\n<p>H\u1ecd quan s\u00e1t th\u1ea5y r\u1eb1ng Google c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao n\u1ed9i dung m\u1edbi trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u1ed9t th\u1eddi gian ng\u1eafn \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u r\u1eb1ng n\u00f3 c\u00f3 \u0111em \u0111\u1ebfn s\u1ef1 tho\u1ea3i m\u00e3n cho <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng<\/a> (b\u1eb1ng c\u00e1ch quan s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi xem n\u1ed9i dung).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/giai-doan-trang-mat.png\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"325\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/giai-doan-trang-mat.png\" alt=\"giai \u0111o\u1ea1n tr\u0103ng m\u1eadt\" class=\"wp-image-10071\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/giai-doan-trang-mat.png 722w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/giai-doan-trang-mat-300x135.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/giai-doan-trang-mat-585x263.png 585w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/a><figcaption class=\"wp-element-caption\">Bi\u1ec3u \u0111\u1ed3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb Site Explorer v\u1ec1 b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ea5y \u0111\u1ec9nh \u0111\u1ea7u ti\u00ean trong ph\u1ea7n traffic? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 &#8220;giai \u0111o\u1ea1n tr\u0103ng m\u1eadt&#8221; \u0111\u1ea5y.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_co_tu_choi_su_ton_tai_cua_Sandbox_khong\"><\/span>#4. Google c\u00f3 t\u1eeb ch\u1ed1i s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a Sandbox kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ea5t nhi\u00ean, h\u1ecd kh\u00f4ng c\u00f4ng nh\u1eadn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3 \ud83d\ude42<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/khong-co-sandbox.png\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"449\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/khong-co-sandbox.png\" alt=\"kh\u00f4ng c\u00f3 sandbox\" class=\"wp-image-10072\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/khong-co-sandbox.png 511w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/khong-co-sandbox-300x264.png 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0ng ch\u00fang ta h\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a John Mueller (nh\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb web c\u1ee7a Google) cho c\u00e2u h\u1ecfi v\u1ec1 hi\u1ec7u \u1ee9ng sandbox tr\u00edch t\u1eeb m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn g\u1ea7n \u0111\u00e2y v\u1ec1 qu\u1ea3n tr\u1ecb web, \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0o ng\u00e0y 23, th\u00e1ng ba, 2018.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V\u1edbi s\u1ef1 t\u00f4n tr\u1ecdng \u00fd t\u01b0\u1edfng sandbox, ch\u00fang t\u00f4i ph\u1ea3i n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 kh\u00e1i ni\u1ec7m sandbox truy\u1ec1n th\u1ed1ng nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO n\u00f3i \u0111\u1ebfn trong nh\u1eefng n\u0103m qua. <\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 thu\u1eadt to\u00e1n tr\u00f4ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng ch\u00fang v\u1ec1 b\u1ea3n ch\u1ea5t ch\u1ec9 l\u00e0 c\u00e1c thu\u1eadt to\u00e1n nh\u1eb1m c\u1ed1 g\u1eafng hi\u1ec3u c\u00e1ch website ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e1c website \u0111ang c\u1ed1 g\u1eafng x\u1ebfp h\u1ea1ng cao cho nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u00f3. [&#8230;] <\/p>\n\n\n\n<p>L\u00fac n\u00e0o c\u0169ng c\u00f3 kh\u00f3 kh\u0103n ban \u0111\u1ea7u khi ch\u00fang t\u00f4i c\u00f3 m\u1ed9t website m\u1edbi v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c n\u00ean \u0111\u1eb7t n\u00f3 \u1edf v\u1ecb tr\u00ed n\u00e0o.<\/p>\n<\/blockquote>\n\n\n\n<p>H\u00e3y nghe c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ea7y \u0111\u1ee7 \u1edf <a href=\"https:\/\/www.youtube.com\/watch?v=8m__-eaB_hU&amp;feature=youtu.be&amp;t=25m38s\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u00e2y<\/a>, n\u00f3 r\u1ea5t s\u00e2u s\u1eafc.<\/p>\n\n\n\n<p>C\u00f2n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a tu\u1ed5i t\u00ean mi\u1ec1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec Matt Cutts (tr\u01b0\u1edfng b\u1ed9 ph\u1eadn webspam c\u1ee7a Google) n\u00f3i v\u00e0o n\u0103m 2010.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a t\u00f4i l\u00e0 \u0111\u1eebng lo l\u1eafng v\u1ec1 n\u00f3 nhi\u1ec1u. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t t\u00ean mi\u1ec1n s\u00e1u th\u00e1ng tu\u1ed5i v\u1edbi m\u1ed9t t\u00ean mi\u1ec1n m\u1ed9t n\u0103m tu\u1ed5i th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a. <\/p>\n\n\n\n<p>V\u00ec v\u1eady, mi\u1ec5n l\u00e0 b\u1ea1n \u0111\u00e3 \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i th\u00e1ng r\u1ed3i, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<\/blockquote>\n\n\n\n<p>V\u1edbi t\u00f4i, nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 nghe gi\u1ed1ng nh\u01b0 l\u00e0 sandbox v\u1eady. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u h\u1ecd kh\u00f4ng g\u1ecdi n\u00f3 l\u00e0 &#8220;sandbox&#8221; m\u00e0 th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Dieu_gi_ngan_can_mot_trang_web_moi_khong_co_duoc_thu_hang_cao\"><\/span>#5. \u0110i\u1ec1u g\u00ec ng\u0103n c\u1ea3n m\u1ed9t trang web m\u1edbi kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00ednh chuy\u00ean m\u00f4n (Expertise), Th\u1ea9m quy\u1ec1n (Authoritativeness) v\u00e0 \u0110\u1ed9 tin c\u1eady (Trustworthiness) (E-A-T) c\u1ee7a m\u1ed9t website l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c t\u00ednh quan tr\u1ecdng nh\u1ea5t v\u1edbi Google. Tr\u00ean h\u1ebft l\u00e0 c\u00e1c backlink v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c. R\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1ed9t website m\u1edbi c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady c\u1ee7a Google ch\u1ec9 trong v\u00f2ng m\u1ed9t ho\u1eb7c hai th\u00e1ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n m\u1ed9t website m\u1edbi kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Thi\u1ebfu n\u1ed9i dung<\/h3>\n\n\n\n<p>Google c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 hi\u1ec3u m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a ch\u1ee7 \u0111\u1ec1. H\u1ecd c\u00f3 th\u1ec3 c\u1ea7n nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u1ea3i l\u00e0m g\u00ec v\u1edbi trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a (ch\u1ee7 \u0111\u1ec1) n\u00e0o n\u00f3 thu\u1ed9c v\u1ec1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Thi\u1ebfu c\u00e1c t\u00edn hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO qu\u1ea3 quy\u1ebft r\u1eb1ng CTR, bounce rate (t\u1ef7 l\u1ec7 tho\u00e1t trang), v\u00e0 dwell time l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. Cho \u0111\u1ebfn khi Google x\u1eed l\u00fd nhi\u1ec1u d\u1eef li\u1ec7u h\u00e0nh vi h\u01a1n tr\u00ean website c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c trang web kh\u00e1c, Google c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Thi\u1ebfu c\u00e1c backlink ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n\n\n\n<p>Backlinks (b\u00ean c\u1ea1nh n\u1ed9i dung v\u00e0 <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">RankBrain<\/a>) l\u00e0 m\u1ed9t trong 3 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google. N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 h\u1ed3 s\u01a1 backlink y\u1ebfu (weak backlink profile) v\u00e0 trang web c\u1ee7a b\u1ea1n v\u1eabn ch\u01b0a \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 chuy\u1ec3n &#8220;link juice&#8221; th\u00f4ng qua <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a>, th\u1ebf th\u00ec l\u00e0m sao Google c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng n\u00f3 v\u01b0\u1ee3t l\u00ean c\u00e1c trang c\u00f3 h\u1ed3 s\u01a1 backlink m\u1ea1nh cho \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm<\/a> cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan m\u1ea1nh gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn v\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a trang.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"811\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study.png\" alt=\"nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap th\u0103ng h\u1ea1ng\" class=\"wp-image-10073\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study-300x270.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study-768x692.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/ranking-factors-study-585x527.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 backlink trong ch\u1ec9 m\u1ed9t th\u00e1ng, nh\u01b0ng n\u1ebfu ch\u00fang kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, Google \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ebd b\u1ecf qua ch\u00fang.<\/p>\n\n\n\n<p>H\u1ed3 s\u01a1 backlink ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng m\u1ed9t c\u00e1ch \u0111\u00e1ng ng\u1edd v\u00e0 <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u0103n b\u1ea3n neo<\/a> \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n b\u1ecb penalty (ph\u1ea1t).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ng\u00e0nh ngh\u1ec1 v\u00e0 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1c d\u00e0nh cho c\u00e1c chuy\u00ean gia SEO:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t hay kh\u00f4ng gi\u1eefa c\u00e1c l\u00e3nh v\u1ef1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, v\u00e0 ki\u1ec3u n\u1ed9i dung?<\/p>\n<\/blockquote>\n\n\n\n<p><em>Bill Sebald tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ch\u1eafc ch\u1eafn r\u1ed3i. Google x\u1ebfp h\u1ea1ng c\u00e1c ng\u00e0nh kh\u00e1c nhau v\u1edbi c\u00e1c t\u00edn hi\u1ec7u kh\u00e1c nhau. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ki\u1ec3u thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng &#8220;m\u1ed9t-k\u00edch-c\u1ee1-ph\u00f9-h\u1ee3p-cho-t\u1ea5t-c\u1ea3&#8221;. \u1ede \u0111\u00e2y c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o thi\u1ebft k\u1ebf.<\/p>\n<\/blockquote>\n\n\n\n<p><em>Edward Sturm tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Nh\u1eefng hi\u1ec7u \u1ee9ng nh\u01b0 ki\u1ec3u sandbox n\u00e0y l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c ng\u00e0nh kh\u00e1c nhau. V\u00ed d\u1ee5 c\u00e1c trang web v\u1ec1 y t\u1ebf v\u00e0 ph\u00e1p l\u00fd c\u00f3 xu h\u01b0\u1edbng c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 backlink ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f3 m\u1eb7t tr\u00ean SERP. \u0110i\u1ec1u n\u00e0y l\u00e0 c\u00f3 \u00fd ngh\u0129a khi b\u1ea1n xem x\u00e9t s\u1ef1 ki\u1ec7n c\u00e1c th\u00f4ng tin tr\u00ean nh\u1eefng website nh\u01b0 v\u1eady t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm; n\u1ed9i dung c\u1ee7a h\u1ecd ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac.<\/p>\n<\/blockquote>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi duy nh\u1ea5t m\u00e0 Eric Sachs c\u00f3 quan \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p. Eric kh\u00f4ng quan s\u00e1t th\u1ea5y b\u1ea5t k\u1ef3 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 n\u00e0o gi\u1eefa c\u00e1c ng\u00e0nh kh\u00e1c nhau v\u00e0 gi\u1eefa m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh. Sandbox \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lam_the_nao_ban_tranh_hoac_giam_bot_giai_doan_Sandbox\"><\/span>#6. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n tr\u00e1nh ho\u1eb7c gi\u1ea3m b\u1edbt giai \u0111o\u1ea1n Sandbox?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0 c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng d\u00e0nh cho c\u00e1c chuy\u00ean gia l\u00e0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>B\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh &#8220;giai \u0111o\u1ea1n ch\u1edd \u0111\u1ee3i&#8221; n\u00e0y v\u1edbi n\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft <a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\" target=\"_blank\" rel=\"noreferrer noopener\">white-hat ch\u1ea5t l\u01b0\u1ee3ng<\/a>?<\/p>\n<\/blockquote>\n\n\n\n<p><em>Bill Sebald tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i th\u00ec c\u00f3. H\u00e3y xem v\u00ed d\u1ee5 v\u1ec1 trang web <code>Spaktoro.com<\/code><\/p>\n<\/blockquote>\n\n\n\n<p>Ch\u00fang ta s\u1ebd ph\u1ea3i xem trang Spaktoro nh\u01b0 th\u1ebf n\u00e0o m\u1edbi \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb Ahrefs Sie Explorer cho th\u1ea5y h\u1ed3 s\u01a1 backlink c\u1ee7a n\u00f3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-referring-domains.png\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"283\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-referring-domains.png\" alt=\"h\u1ed3 s\u01a1 backlink c\u1ee7a spaktoro\" class=\"wp-image-10076\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-referring-domains.png 727w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-referring-domains-300x117.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-referring-domains-585x228.png 585w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean v\u00e0 l\u01b0u l\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-search-traffic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"329\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-search-traffic.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a sparktoro\" class=\"wp-image-10077\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-search-traffic.png 724w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-search-traffic-300x136.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-search-traffic-585x266.png 585w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure><\/div>\n\n\n<p>Tr\u00f4ng th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea5y!<\/p>\n\n\n\n<p>Nh\u01b0ng quan s\u00e1t k\u1ef9 h\u01a1n, Spartoro kh\u00f4ng th\u0103ng h\u1ea1ng cho b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao n\u00e0o trong top 10 c\u1ea3 (ngo\u1ea1i tr\u1eeb t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"361\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords.png\" alt=\"c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a trang Sparktoro\" class=\"wp-image-10078\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords-300x120.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords-768x308.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/08\/sparktoro-organic-keywords-585x235.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>Edward Sturm tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Cu\u1ed1i c\u00f9ng, t\u00f4i bi\u1ebft r\u1eb1ng, th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1 v\u1ee1 nh\u1eefng hi\u1ec7u \u1ee9ng sandbox n\u00e0y. N\u1ebfu m\u1ed9t trang \u0111\u01b0\u1ee3c lan truy\u1ec1n v\u00e0 c\u00f3 v\u00e0i tr\u0103m cho \u0111\u1ebfn v\u00e0i ng\u00e0n l\u01b0\u1ee3t xem m\u1ed9t ng\u00e0y, \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eafc \u0111\u1ebfn lu\u00f4n, v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c backlink th\u1ef1c s\u1ef1, trang web \u0111\u00f3 s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac. T\u00f4i \u0111\u00e3 th\u1ea5y \u0111i\u1ec1u n\u00e0y x\u1ea3y ra hai l\u1ea7n v\u1edbi c\u00e1c website th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, th\u1eadm ch\u00ed l\u00e0 x\u1ebfp h\u1ea1ng s\u1ed1 #1 cho t\u1eeb kh\u00f3a quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<\/blockquote>\n\n\n\n<p><em>Eric Sachs tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i kh\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n tr\u00e1nh \u0111\u01b0\u1ee3c n\u00f3 nh\u01b0ng t\u00f4i tin r\u1eb1ng b\u1ea1n C\u00d3 TH\u1ec2 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh n\u00e0y (xem c\u00e2u tr\u1ea3 l\u1eddi tr\u01b0\u1edbc c\u1ee7a t\u00f4i v\u1ec1 \u0111\u1ed9 d\u00e0i c\u1ee7a sandbox)<\/p>\n<\/blockquote>\n\n\n\n<p><em>Andy Crestodina tr\u1ea3 l\u1eddi:<\/em><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>Vi\u1ec7c n\u00e0y ho\u00e0n to\u00e0n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, kh\u1edfi \u0111\u1ed9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 website m\u1edbi l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 PR v\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ee9 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0o \u201cng\u00e0y ph\u00e1t h\u00e0nh\u201d \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c li\u00ean k\u1ebft, l\u01b0\u1ee3t chia s\u1ebb, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u1ea9y nhanh th\u1ee9 h\u1ea1ng\u2026<\/p>\n\n\n\n<ol>\n<li>Xu\u1ea5t b\u1ea3n m\u1ed9t nh\u00f3m c\u00e1c b\u00e0i vi\u1ebft tr\u00ean nh\u1eefng blog li\u00ean quan.<\/li>\n\n\n\n<li>Ph\u1ecfng v\u1ea5n m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 li\u00ean quan v\u00e0 \u0111\u1ec3 n\u00f3 l\u00e0 b\u00e0i vi\u1ebft \u0111\u1ea7u ti\u00ean tr\u00ean blog c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>H\u1ecfi b\u1ea1n b\u00e8 v\u1ec1 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh email marketing \u0111\u1ec3 th\u00eam trang web c\u1ee7a b\u1ea1n v\u00e0o ch\u00e2n email c\u1ee7a h\u1ecd trong tu\u1ea7n \u0111\u00f3 v\u1edbi \u201cchi\u1ebfn d\u1ecbch PS\u201d<\/li>\n\n\n\n<li>Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ef1 ki\u1ec7n v\u00e0 m\u1eddi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u1edf \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn, \u0111\u1ed3ng th\u1eddi th\u1ef1c hi\u1ec7n m\u1ed9t video live ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 s\u1ef1 ki\u1ec7n n\u00e0y.<\/li>\n\n\n\n<li>Xu\u1ea5t b\u1ea3n m\u1ed9t nghi\u00ean c\u1ee9u g\u1ed1c (m\u1edbi) tr\u00ean trang web m\u1edbi c\u1ee7a b\u1ea1n, sau \u0111\u00f3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c podcasters (d\u1ea1ng ki\u1ec3u \u0111\u00e0i ph\u00e1t thanh tr\u00ean internet) \u0111\u1ec3 h\u1ecfi h\u1ecd xem h\u1ecd c\u00f3 mu\u1ed1n b\u1ea1n n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y trong ch\u01b0\u01a1ng tr\u00ecnh (show) c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/li>\n\n\n\n<li>&nbsp;T\u1ea1o m\u1ed9t \u1ee7ng h\u1ed9 thi\u1ec7n nguy\u1ec7n chuy\u00ean nghi\u1ec7p cho c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng t\u1eeb ng\u00e0y h\u00f4m \u0111\u00f3. H\u00e3y \u0111\u1ec3 cho gi\u1edbi truy\u1ec1n th\u00f4ng bi\u1ebft \u0111i\u1ec1u n\u00e0y.<\/li>\n<\/ol>\n\n\n\n<p>C\u00e1c m\u1eb9o cu\u1ed1i c\u00f9ng trong danh s\u00e1ch c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng kh\u00e1c. C\u00f3 h\u00e0ng tri\u1ec7u c\u00e1ch nh\u1ecf nh\u1eb7t kh\u00e1c \u0111\u1ec3 bi\u1ebfn ng\u00e0y ra \u0111\u1eddi website m\u1edbi c\u1ee7a b\u1ea1n th\u00e0nh tin t\u1ee9c, s\u1ef1 ch\u00fa \u00fd, c\u00e1c li\u00ean k\u1ebft v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n<\/div><\/div>\n\n\n\n<p>B\u1ea1n h\u00e3y th\u1ef1c hi\u1ec7n nh\u01b0ng l\u00e0m n\u00f3 v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ch\u1ea5t l\u01b0\u1ee3ng ki\u1ec3u m\u0169 tr\u1eafng (white-hat) nh\u00e9.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/ahrefs.com\/blog\/google-sandbox\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Sandbox: Does Google Really Hate New Websites?<\/a> &#8211; t\u00e1c gi\u1ea3: Nick Churick &#8211; website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Sandbox \u00e1m ch\u1ec9 b\u1ed9 l\u1ecdc (b\u1ecb c\u00e1o bu\u1ed9c) l\u00e0 nguy\u00ean nh\u00e2n ng\u0103n ch\u1eb7n c\u00e1c website m\u1edbi mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. B\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t giai \u0111o\u1ea1n th\u1eed vi\u1ec7c&#8211; th\u1eadm ch\u00ed ngay c\u1ea3 khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 \u0111\u00fang \u0111\u1eafn, trang &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Sandbox l\u00e0 g\u00ec? C\u00f3 ph\u1ea3i Google th\u1ef1c s\u1ef1 gh\u00e9t c\u00e1c website m\u1edbi? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/google-sandbox\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Sandbox l\u00e0 g\u00ec? C\u00f3 ph\u1ea3i Google th\u1ef1c s\u1ef1 gh\u00e9t c\u00e1c website m\u1edbi? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Google Sandbox \u00e1m ch\u1ec9 b\u1ed9 l\u1ecdc (b\u1ecb c\u00e1o bu\u1ed9c) l\u00e0 nguy\u00ean nh\u00e2n ng\u0103n ch\u1eb7n c\u00e1c website m\u1edbi mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. 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C\u00f3 ph\u1ea3i Google th\u1ef1c s\u1ef1 gh\u00e9t c\u00e1c website m\u1edbi? &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/google-sandbox\/","og_locale":"vi_VN","og_type":"article","og_title":"Google Sandbox l\u00e0 g\u00ec? C\u00f3 ph\u1ea3i Google th\u1ef1c s\u1ef1 gh\u00e9t c\u00e1c website m\u1edbi? &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Google Sandbox \u00e1m ch\u1ec9 b\u1ed9 l\u1ecdc (b\u1ecb c\u00e1o bu\u1ed9c) l\u00e0 nguy\u00ean nh\u00e2n ng\u0103n ch\u1eb7n c\u00e1c website m\u1edbi mu\u1ed1n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. 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