{"id":10022,"date":"2018-07-30T02:29:20","date_gmt":"2018-07-30T02:29:20","guid":{"rendered":"https:\/\/kiencang.net\/?p=10022"},"modified":"2022-08-06T17:40:59","modified_gmt":"2022-08-06T10:40:59","slug":"cach-tang-luu-luong-truy-cap","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-tang-luu-luong-truy-cap\/","title":{"rendered":"C\u00e1ch t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho blog? B\u1ea1n \u0111\u00e3 \u0111\u1ecdc h\u00e0ng t\u00e1 nh\u1eefng n\u1ed9i dung ki\u1ec3u “h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n” v\u00e0 th\u1eadm ch\u00ed c\u00f3 l\u1ebd b\u1ecf ti\u1ec1n \u0111\u1ec3 tham gia m\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc n\u1eefa, nh\u01b0ng ch\u1eb3ng c\u00f3 \u0111i\u1ec1u g\u00ec gi\u00fap b\u1ea1n t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp?<\/p>\n

T\u00f4i \u0111\u00e3 \u1edf tr\u1ea1ng th\u00e1i n\u00e0y…nhi\u1ec1u<\/em> l\u1ea7n r\u1ed3i.<\/p>\n

<\/p>\n

Blog c\u1ee7a Ahrefs l\u00e0 blog th\u1ee9 8 trong h\u00e0nh tr\u00ecnh l\u00e0m blog 6 n\u0103m c\u1ee7a t\u00f4i – th\u1eddi gian \u0111\u1ee7 d\u00e0i \u0111\u1ec3 cho t\u00f4i kh\u1ea3 n\u0103ng t\u00e1ch bi\u1ec7t \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 th\u1ef1c s\u1ef1<\/em> hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng m\u1ed1t nh\u1ea5t th\u1eddi trong marketing d\u01b0\u1eddng nh\u01b0 kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac.<\/p>\n

Quay tr\u1edf l\u1ea1i th\u1eddi \u0111i\u1ec3m khi t\u00f4i gia nh\u1eadp Ahrefs v\u1edbi v\u1ecb tr\u00ed CMO (c\u00e1ch \u0111\u00e2y g\u1ea7n 3 n\u0103m), blog c\u1ee7a Ahrefs c\u00f2n r\u1ea5t \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. N\u00f3 ch\u1ec9 c\u00f3 x\u1ea5p x\u1ec9 15 ng\u00e0n l\u01b0\u1ee3t xem m\u1ed7i th\u00e1ng, v\u00e0 m\u1eb7c d\u00f9 xu\u1ea5t b\u1ea3n 3 b\u00e0i vi\u1ebft m\u1edbi m\u1ed7i tu\u1ea7n, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ec1 t\u0103ng l\u00ean.<\/p>\n

V\u00ec th\u1ebf t\u00f4i th\u1ef1c hi\u1ec7n m\u1ed9t quy\u1ebft \u0111\u1ecbnh, ch\u00fang t\u00f4i\u00a0t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng<\/strong>.<\/p>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, ch\u00fang t\u00f4i xu\u1ea5t b\u1ea3n kho\u1ea3ng 2 b\u00e0i m\u1ed7i tu\u1ea7n (trong giai \u0111o\u1ea1n 2016-17, ch\u00fang t\u00f4i ch\u1ec9 xu\u1ea5t b\u1ea3n 1 b\u00e0i m\u1ed7i tu\u1ea7n) v\u00e0 gi\u1edd l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ch\u00fang t\u00f4i t\u0103ng g\u1ea5p m\u01b0\u1eddi l\u1ea7n.<\/p>\n

g\"Tim<\/a><\/p>\n

Nh\u01b0ng ai quan t\u00e2m \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u01a1 ch\u1ee9?<\/p>\n

N\u00f3 \u0111\u00e2u c\u00f3 thanh to\u00e1n c\u00e1c h\u00f3a \u0111\u01a1n.<\/p>\n

Ngay t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u, t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t n\u1ed7 l\u1ef1c c\u00f3 \u00fd th\u1ee9c (conscious effort) \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u vi\u1ec7c l\u00e0m blog c\u00f3 \u0111\u00e1ng \u0111\u1ec3 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c.<\/p>\n

KPI ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ARR, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ng\u1eabu nghi\u00ean t\u1edbi blog c\u1ee7a Ahrefs.<\/p>\n

N\u00f3i th\u1ef1c, t\u00f4i th\u1eadm ch\u00ed kh\u00f4ng bao gi\u1edd \u0111o xem n\u1ec1n t\u1ea3ng blog c\u1ee7a Ahrefs l\u00e0 k\u00eanh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng (customer acquisition chanel) t\u1ed1t ra sao, h\u1ea7u nh\u01b0 nguy\u00ean nh\u00e2n l\u00e0 v\u00ec t\u00f4i kh\u00f4ng tin r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra theo ki\u1ec3u tuy\u1ebfn t\u00ednh nh\u01b0 v\u1eady.<\/p>\n

Nh\u01b0ng n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 ARR cho c\u00f9ng giai \u0111o\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan t\u1ed1t v\u1edbi m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a Blog Ahrefs:<\/p>\n

\"bi\u1ec3u<\/a><\/p>\n

V\u00e0 t\u00f4i kh\u00f4ng c\u00f3 ch\u00fat g\u00ec nghi ng\u1edd (zero doubts) r\u1eb1ng “content marketing” l\u00e0 m\u1ed9t trong hai k\u00eanh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t cho Ahrefs (c\u00e1i c\u00f2n l\u1ea1i l\u00e0 “truy\u1ec1n mi\u1ec7ng”).<\/p>\n

V\u00ec v\u1eady h\u00e3y \u0111\u1ec3 t\u00f4i chia s\u1ebb 4 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c content marketing, c\u00e1i \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eadp l\u00ean 10 l\u1ea7n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u00f3.<\/p>\n

\n
\n

M\u1ee5c l\u1ee5c<\/p>\n